2016 Cafe Show Seoul Show Report

Show Report

Nov.10(Thu)-13(Sun) 2016, Coex, Seoul, Korea

2016 개최결과 2016 Results

Asia No.1 Coffee Business Platform The 15th Seoul Int’l Cafe Show 2016 542 exhibitors 2,000 booths COEX Hall A~D 36,007 sqm

Special Event

SCAE Barista Bonanza Coffee Talk Coffee Training Station Master of Cupping Master of Brewing

Special Event

World Latte Art Battle World Coffee Aroma Battle World Signature Battle

Special Event

World Barista Championship All Stars Korea Barista Championship Korea TEAM Barista Championship

2016 개최결과 2016 Results

2016 개최결과 2016 Results

2016 Results

MUST ATTEND SHOW AROUND THE WORLD 76,304 visitors from 76 countries 542 exhibitors from 33 countries

Concurrent Event World Coffee Leaders Forum 2016

Title World Coffee Leaders Forum 2016 Date November 10(Thu) ~ 12(Sat), 2016 Venue Coex, Seoul, Korea Organizer World Coffee Leaders Forum Organizing Committee Participants 1,500 participants from 40 Countries Official Language English(Simultaneous Interpretation provided in Korean) Program •Official Program : Opening Ceremony •Academic Program : Keynote Speech, Plenary Session, •Networking Program : Welcome Reception, World Coffee Tasting Lounge •Tour Program : Coffee Business Tour Concurrent Event The 15th Seoul Int’l Cafe Show 2016 Website www.wclforum.org

Events Competition KOREA BARISTA CHAMPIONSHIP PERIOD Nov. 10(Thu) ~ 11(Fri), 13(Sun) LOCATION Seoul Cafe Show Stage D-2 (Hall D)

KOREA TEAM BARISTA CHAMPIONSHIP PERIOD Nov. 12(Sat) LOCATION Seoul Cafe Show Stage D-2 (Hall D)

MASTER OF CUPPING PERIOD Nov. 12(Sat) – 13(Sun) LOCATION Seoul Cafe Show Stage C-2 (Hall C)

MASTER OF BREWING PERIOD Nov. 10(Thu) – 11(Fri) LOCATION Seoul Cafe Show Stage C-1 (Hall C)

WORLD LATTE ART BATTLE PERIOD Nov. 12(Sat) – 13(Sun) LOCATION Seoul Cafe Show Stage A-1 (Hall A)

WORLD SIGNATURE BATTLE PERIOD Nov. 11(Fri) LOCATION Seoul Cafe Show Stage A-1 (Hall A)

WORLD COFFEE AROMA BATTLE PERIOD Nov. 10(Thu) LOCATION Seoul Cafe Show Stage A-1 (Hall A)

Events Education Programs

Cafe Show Experts Seminar PERIOD Nov. 10(Thu) – 13(Sun) LOCATION Seoul Cafe Show Conference Rm. 317

Events Education Programs World Coffee Adventure Seminar PERIOD Nov. 11(Fri) LOCATION Seoul Cafe Show Conference Rm. 308

Cafe Show Business Seminar

PERIOD Nov. 10(Thu) – 13(Sun) LOCATION Seoul Cafe Show Conference Rm.

Events Education Programs SCAE

Coffee Talk

Barista Bonanza PERIOD Nov. 10(Thu) - 11(Fri) LOCATION Seoul Cafe Show Stage C-2 (Hall C)

PERIOD Nov. 12(Sat) - 13(Sun) LOCATION Seoul Cafe Show Stage C-2 (Hall C)

Events s Education Programs WBC All-Stars Seoul PERIOD Nov. 10(Thu) - 13(Sun) LOCATION Seoul Cafe Show Stage D-1 (Hall D) Organized by World Coffee Events(WCE) / Exporum

Charlotte Malaval France

Steve Moloney Sweden

Yoshua Tanu Indonesia

Lyndon U.A.E.

David Coelho Portugal

Dan Fellows U.K.

Events s Education Programs Coffee Training Session PERIOD Nov. 10(Thu) - 13(Sun) LOCATION Seoul Cafe Show C749 (Hall C)

Events s Experiencing events Cherry’s Choice PERIOD Nov. 10(Thu) - 13(Sun) LOCATION Seoul Cafe Show 1F S101 / 3F S301

Coffee Science Lab PERIOD Nov. 10(Thu) - 13(Sun) LOCATION Seoul Cafe Show 3F S304

Wilton Contest Korea PERIOD Nov. 10(Thu) - 13(Sun) LOCATION Seoul Cafe Show 1F S104

Official Program Welcome

Welcome Reception PERIOD Nov. 10(Thu) 18:30 LOCATION Seoul Cafe Show 1F Lu: PARTICIPANTS Exhibitor, Buyer, WCLF Speaker

Seoul Night Tour SEOUL NIGHT TOUR

PERIOD Nov. 12(Sat) 18:30 LOCATION Famous Cafe area and travel spot in Seoul PARTICIPANTS Exhibitor, Buyer, WCLF Speakers and audience

Events s Eco-friendly Campaign Eco Friendly Campaign [THANK U, COFFEE ]

The greater the show, the more wastes are produced.

So we start the eco friendly campaign to reduce, recycle the trash and pollution in order to protect our earth, the mother of our precious coffee.

The <THANK U, Coffee> campaign is to persuade environmentally sustainable coffee industry. Cafe Show wishes to create eco-friendly exhibition concept with this campaign which needs your kind support.

1. The Coffee Grounds Recycling We are going to recycle the coffee grounds created in Seoul Int’l Cafe Show to make compost and fodder. The exhibitors who make coffee during the show time will gather the used coffee grounds at one bag in each day and bring it to the organizer who collects all the bags at once.

2. Don’t throw away, recycle for another day These unique COFFEE CUP TRASH BINS used to be in the Gangnam-daero, Seocho-gu. However, you can find the 5 COFFEE CUP TRASH BINS at Seoul Int’ l Cafe show! Please encourage your visitors to recycle the paper and plastic cups by throw them in this cup trash bins.

3. Green Earth from Us! Using small sample cups We will encourage our exhibitors to use small size Sample cup(4~5oz) to reduce waste being dumped.

Events Special Program Seoul Coffee Tour Bus Enjoy Seoul together with Coffee!

Period Nov. 10(Thu) ~ Nov. 13(Sun) Departure South Gate of Coex Course 1) Gangnam/Sinsa ~ Seongsu 2) Itaewon/Hannam ~ Gwanghwamun/Jongno 3) Hongdae/Hapjeong ~ Yeonhui/Yeonnam (Select 1 Course among them)

SEOUL COFFEE TOUR BUS

SEOUL COFFEE TOUR BUS

Marketing Program Official Website WEB

180,000

members from worldwide

Cafe Show ON AIR Enjoy the live moment

Anytime, Anywhere!

LIVE

Mobile Access to Information by using a single touch

Marketing Program e-Newsletter 400,000 Customer database 25 times sending annually

Marketing Program SNS Channel

Marketing Program Video clips

Making Video clips for Cafe Show exhibitors

Marketing Program Viral Marketing

15,000 Blog & Community posting by visitors

Marketing Program Advertisement Broadcasting in major TV channels

PR / Publicity

18 printed newspaper article 344 online news article

Marketing Program Advertisement Promotion partnership with global media and trade show

Marketing Program Caferian On-off line mixed promotion activities by elected 30 online promoters

Enjoy Cafe On-off line mixed promotion activities by 440 regional Partner shops

GALLERY

Hall A Entrance

Hall B Entrance

Hall C Entrance

Registration

Registration

Hall A View

GALLERY

Hall A View

Hall B View

Hall C View

Hall B View

Hall C View

Hall D View

GALLERY

Hall D View

Exhibition Site

Exhibition Site

Exhibition Site

Exhibition Site

Exhibition Site

GALLERY

Exhibition Site

Business Meeting

Business Meeting

Business Meeting

Business Meeting

Exhibitor

GALLERY

Exhibitor

Exhibitor

Korea TEAM Barista Championship

Exhibitor

Korea Barista Championship

Master of Cupping

GALLERY

Master of Brewing

World Coffee Aroma Battle

World Signature Battle

World Latte Art Battle

Cafe Show Experts Seminar

Coffee Talk

GALLERY

Brand Talk

SCAE Barista Bonanza

WBC All-Stars

Coffee Training Station

Cherryâ&#x20AC;&#x2122;s Choice

Coffee Science LAB

GALLERY

Wilton Contest Korea

Gift Shop

Welcome Reception

Seoul Night Tour

Eco-friendly Project

Eco-friendly Project

GALLERY

Eco-friendly Project

Seoul Coffee Tour Bus

Seoul Coffee Tour Bus

Sweet Lounge

Seoul Coffee Tour Bus

EXHIBITOR LIST

EXHIBITOR LIST

FLOOR PLAN

FLOOR PLAN