[cafe show seoul 2016] brochure

Asia No.1 Coffee Event

The 15th Seoul Int’l Cafe Show

Nov. 10(Thu)-13(Sun), 2016 COEX, Seoul, Korea

Greeting Today, coffee remains as an essential element and a companion of our lives.

It is not too much to say that, now, the single word, ‘coffee’, can define all the pleasing moments having drinks at cafe. We can increase the density of time together by saying, “Let’s have a cup of coffee!” and make the atmosphere alive with the authentic flavor and scent.

Seoul Int’l Cafe Show has always encouraged all your precious “coffee” moments with its unique brand identity and passion to develop the industry and new potential market, suggests up-to-date cafe culture and industrial vision to the world.

Now for the frontier of global cafe industry, Cafe Show will be the successful partner walking together and presenting brand-new paradigm.

For your greatest moments, Meet the best opportunity at the perfect business platform, the Cafe Show.

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Seoul Int’l Cafe Show

Why Cafe Show?

The Best Platform for Global Coffee Business - Recognized as a global coffee event that gathers 600 exhibitors & 150,000 visitors - Exhibition full of latest products and services enabling visitors to read trend and insight of industry - Gateway to Asia market through international brand exhibitions which has the dynamic potential

91%

- Productive conversation for business output arising between producers and buyers

Ideal Arena for World Coffee Leaders and Professionals - The only exhibition officially supported by International Coffee Organization - Various type of intellectual seminars suggesting new paradigm and professionalism - Quality assured networking & knowledge exchange opportunities with the key players of the industry

Must-Attend Event which Create​s Cultural Trends and Influence

92%

- The place where provide ample experience of global F&B trends and insight - Creating multi-national interaction for the vision and perception of the coffee market

Seoul Int’l Cafe Show

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SHOW OVERVIEW

Title

The 15th Seoul Int’l Cafe Show 2016

Period

Nov. 10(Thu)-13(Sun), 2016 / 4 days

Venue

Hall A, B, C, D (36,007m2), COEX, Seoul, Korea

Organizers

EXPORUM, Monthly Coffee Magazine

Scale

600 Exhibitors, 2,000 Booths

150,000 Visitors from 76 Countries

Exhibit Items

Coffee, Tea, Beverage, Bakery, Ice-cream, Raw Material,

Machine & Equipment, Chocolate, Appetizer, Dessert,

Cafe Interior & Consulting, Franchise & Start-up

Certification

UFI(The Global Association of the Exhibition Industry) approved event,

Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy)

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Seoul Int’l Cafe Show

Exhibitors 2012 2012

Visitors 326326 430430

2013 2013

520520

2014 2014

555 555

2015 2015

72,367 72,367

2012 2012

101,725 101,725

2013 2013 2014 2014

123,717 123,717

140,730 140,730

2015 2015

Official Sponsor

10.6% 10.6% Sponsors (Expected)

17.2% 17.2%

유럽유럽

북미북미 3.2% 3.2% Embassies in Korea : Argentina, Bolivia, Costa Rica, Colombia,

54.1% 54.1% 아시아 아시아

중동중동

Dominican Republic, Ecuador, Ethiopia, El Salvador,

1.6% 1.6% Kenya, Mexico, Finland, Guatemala, Honduras, Indonesia,

11.3% 11.3% Panama, Peru, Poland, Rwanda, Vietnam 중남미 중남미 아프리카 아프리카

2.0% 2.0%

Media Partner

Fresh Cup Magazine, Coffee T&I, Beanscene Magazine, Global Coffee Report, 오세아니아 오세아니아

(Expected)

21food.com, GRAM, Perfect Daily Grind, Coffee TV, Barista Magazine, Coffee and Tea,

Coffee Network

Concurrent Event

Seoul Int’l Cafe Show

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SPECIAL EVENT Contest

Seminar

Korea Barista Championship

Cafe Show Experts Seminar

Korea TEAM Barista Championship

Coffee Talk / Brand Talk

Master of Cupping

Master of Brewing

World Latte Art Battle

Experience / Special Zone

WBC All-Stars

Coffee Training Station

Afternoon Tea Party

Cherry’s Choice

Coffee Science Lab

Signature Blending Zone

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Seoul Int’l Cafe Show

WBC 2017

WBC 2017 is landing on Seoul Int’l Cafe Show in 2017

×

World Coffee Leaders Forum The first professional coffee forum ever held in Asia!

Global coffee knowledge sharing platform Full of valuable insight on global key coffee issues Title

World Coffee Leaders Forum 2016

Period

Nov. 10(Thu)-12(Sat), 2016 / 3 days

Venue

COEX, Seoul, Korea

Organizers

World Coffee Leaders Forum Organizing Committee

Participants

1,500 Visitors from 50 Countries

Official Language

English (simultaneous interpretation provided in Korean)

Program

Official Program Opening Ceremony, Welcome Reception Networking Party

Academic Program Keynote Speech, Plenary Session, Panel Discussion, World Coffee Adventure Session, Business Session, Technical Session

Tour Program Coffee Business Tour, Seoul Night Tour

Seoul Int’l Cafe Show

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PARTICIPATION GUIDE Application Period

Procedure

Early Bird Application

By April 29, 2016 General Application

By Sep 30, 2016

STEP 1

STEP 2

STEP 3

Fill-out the Application Form and Send it by fax/email

Wire-transfer 50% deposit to secretariat within 1 week of submission

Deposit balance payment (remaining 50%)

By Sep.30, 2016

Booth Type Category

Raw Space

Shell Stand

Premium Booth

Offered Service

Space Only For exhibition

Exhibition Space + Basic Construction

Exhibition Space + Wooden booth

Price / Booth

USD 2,400

USD 2,800

USD 3,000

Shell Stand

Additional Option : Corner Booth(2 sides open) 300USD/Booth (Only available for exhibitors who register less than 3 booths) Premium Booth

Discount Program Category

Early-bird

Number of Participation

Booth Scale

Contents

By April 29, 2016

A. Re-participation

B. 5 times/5 years

Discount

USD 240/Booth

USD 72/Booth

USD 168/Booth

(2011~2015)

More than 10 booths USD 48/Booth

Additional Facilities Classification

Unit Price

Classification

Electricity -Single Phase 220V -Three Phase 220V -Three Phase 380V

Daytime : USD 60/KW 24H : USD 80/KW

Telephone -International Option Water & Drainage

Unit Price

Compressed Air

USD 200

USD 200

LAN

USD 200

USD 200

Visitor Registration System

USD 250

Payment Information Procedure

Bank Transfer (USD only)

Account No.

163-00923-436-01

Bank

CITIBANK TEHERANRO BRANCH, Seoul, Korea

Beneficiary

EXPORUM

Swift Code

CITIKRSX

T. +82-2-6000-6687 8

F. +82-2-2051-3326

Seoul Int’l Cafe Show

E. info@cafeshow.com

H. www.cafeshow.com

THE 15TH SEOUL INT’L CAFE SHOW 2016

Application & Contract

Nov. 10(Thu)-13(Sun), 2016 COEX, Seoul, Korea

T. +82-2-6000-6687 F.+82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

Description of Applicant Company Name (Zip-code

Address

-

)

Phone

Fax

Person in Charge

Title

Homepage

E-mail

Exhibiting Items Brand

Exhibiting Zone

( )Coffee ( )Tea ( )Beverage ( )Bakery ( )Ice-cream ( )Raw material ( )Machine & Equipment ( )Chocolate ( )Dessert ( )Appetizer ( )Cafe Interior & Consulting ( )Franchise & Start up * Please number the choices based on your priority.

Booth Type Booth Type

Raw Space

Amount of Booth (A) Note

Shell Stend

Booth Space Only

Premium Booth

Booth

Booth

Space + Basic Standard Booth

Space + Wooden Booth

Detailed Participation Fee Category Unit Price ① Early-bird Registration (~ April 29, 2016) Discount Programs

Special Program (D)

② Re-participation (2015 Exhibitor)

Space Only Shell Stand 2,400

2,800

Premium 3,000

Check (V)

- USD 240 - USD 72

③ Participated every year (2011 ~ 2015)

- USD 168

④ Discount for Booth Scale (more than 10 booths)

- USD 48

Corner Booth(less than 3booths)

USD 300

Applied Booth Unit Price(B) Sub Total (C) =

(A) X (B)

Total (E) =

(C) + (D)

We hereby apply for participation in “Seoul Int'l Cafe Show 2016” and enclose as 50 percent of the total participation fee.

Signature of authorized person

Seoul Int’l Cafe Show

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THE 15TH SEOUL INT’L CAFE SHOW 2016 Nov. 10(Thu)-13(Sun), 2016 COEX, Seoul, Korea

Application & Contract T. +82-2-6000-6687 F.+82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

Article 1) TERMS OF REFERENCE In these terms and conditions for exhibiting, the term "Exhibitor" shall include all employees, partnership, firm or individual to whom space has been allocated for the purpose of exhibiting. The term "Organizer" shall mean, "EXPORUM Inc.", "THE MONTHLY COFFEE MAGAZINE" including "Cafe Show 2016 Secretariat or Management". The term "Exhibition" shall mean "Cafe Show 2016".

Article 2) ALLOCATION OF EXHIBIT SPACE The Organizer shall allocate the space in accordance with the nature of the exhibit or in the manner the Organizer deems fit. The Organizer shall reserve the right to change the space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances require changes. Such changes shall be at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence.

Article 3) APPLICATION AND PAYMENT PROCEDURES The contract shall be established and be put into an effect upon the Exhibitor’s payment of 50% of the total participation fee and/or the shell-stand cost.

The remaining balance of 50% of the total fee must be paid by Sep. 30, 2016. However, On-site and Early-bird registration exhibitor must make payment

by Apr.29, 2016. After the contract is signed it shall be established and put into effect.

Article 4) INSTALLATION AND REMOVAL The installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify the Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.

Article 5) INSURANCE, SECURITY AND SAFETY Exhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the stand and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to limit any constructions or demonstrations that pose as potential safety hazards.

Article 6) COORDINATION OF EXHIBIT WITH ORGANIZER Exhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall promotion of the Cafe Show 2016 Secretariat.

Article 7) USE OF EXHIBIT SPACE Exhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition.

Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.

Article 8) LIABILITY It is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for injuries to persons under any circumstances.

Article 9) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORS In the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the Organizer's approval, the payment made by the Exhibitor shall not be refunded.

Article 10) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHS Once the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making the decision. Should the Exhibitor decide to cancel participation or reduce the total number of booth once the application and contract has been submitted, the following penalty will be put upon the exhibitor to be paid within 15 days of cancellation to the organizer. Participation fees already paid shall be taken for the penalty. Should that amount not be sufficient, the difference must be paid and any excess amount shall be returned.

PENALTY RATE: * Cancellation or Reduction of number of booth from Nov.15, 2015 ~ Apr.29, 2016: 50% of total participation fee * Cancellation or Reduction of number of booth from Apr.30, 2016 ~ Sep.30, 2016: 80% of total participation fee * Cancellation or Reduction of number of booth after Sep.30, 2016: 100% of total participation fee Article 11) SUPPLEMENTARY When necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the COEX Rules and Regulations..

Article 12) ARBITRATION OF DISPUTES Any disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of the Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.

10 Seoul Int’l Cafe Show

Seoul Int’l Cafe Show

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Follow us to Explore Potential Asian Market!

July 8-10, 2016 CIEC, Beijing, China

May 12-14, 2016 SECC, Ho Chi Minh City, Vietnam

Nov. 10-13 2016 COEX, Seoul, Korea

Nov. 10-12 2016 COEX, Seoul, Korea

CONTACT US Cafe Show Secretariat T.+82-2-6000-6687 F.+82-2-2051-3326 E. info@cafeshow.com

Dec. 7-9 2016 SNIEC, Shanghai, China

Access to Cafe Show www.cafeshow.com Facebook.com/cafeshowseoul Instagram.com/seoulcafeshow Blog.naver.com/cafeshow