Cafe Show Brand Brochure

www.cafeshow.com

Global Coffee Business Platform

Global Leader in Coffee Event Cafe Show was first established in Seoul, Korea in 2002 as the first exhibition in Asia that was specialized in the coffee industry. Over the past two decades, the show has developed to become a major world leading business event, bringing together over 650 exhibitors, 3,000 brands and 150,000 visitors to network, build connections and learn new industry knowledge.

Based on the expertise and insights gained from organizing Cafe Show in Seoul, the event was successfully launched in China and Vietnam in 2013 and 2016, respectively, and opened a new paradigm across the ocean in Paris, France in 2022.

Since 2002

Since 2012

Since 2013

In addition to providing leading business platforms across the globe, Cafe Show also provides knowledge-sharing opportunities to world professionals through World Coffee Leaders Forum and cultural exchange channels through Seoul Coffee Festival.

Cafe Show, World Coffee Leaders Forum and Seoul Coffee Festival are organized by Exporum, headquartered in Korea with branches in Vietnam, China and the US and a global leader in MICE(Meeting, Incentives, Convention & Exhibition) industry.

Since 2016

By hosting more than 30 exhibitions a year around the world, Exporum strives to lead change and initiate innovation by discovering, introducing and connecting leading brands from various industries with global professionals and consumers.

Since 2022

A Cup of the World Cafe Show by EXPORUM

SHOW PROFILE

WHY CAFE SHOW?

Cafe Show is an international exhibition specialized in the coffee industry which also offers a business platform for worldwide F&B industry stakeholders.

Ultimate global business platform

Exhibitor Profile

Buyer Profile

Producers, Manufacturers and Distributors of : - Coffee

- Cafe/Hotel/Restaurant Manager

• Global top trade show in most dynamic and potential markets around the world • Must-attend exhibition for global coffee leaders and professionals • Quality assured networking opportunities with the key players of the industry

- Producer

Inspiration to specialization

- Tea

- Importer/Exporter

- Bakery

- Wholesaler

- Ice-cream

- Barista & Roaster

- Raw material

- Franchises

New culture blossoming

- Machine

- Association & Media

• Hub of sharing state-of-the art information and knowledge of current trends • Trend-setting place, full of multicultural experiences

- Facilities - Interior

- Manufacturer

• Strengthen your expertise by connecting to leading insights and market interaction • Seek for a partner to collaborate and enhance your business strategy

SEOUL Asia’s No.1 Coffee Event Seoul International Cafe Show Seoul International Cafe Show is the largest international business platform in Asia which is annually held in November to promote the global coffee industry and food and beverage culture.

It has been growing with the Asian coffee industry and provides unique value and experience—introducing creative paradigm which integrates industry, knowledge and culture. It is the gathering point of cafe industry professionals including international companies and promising local and foreign buyers.

Title

Seoul International Cafe Show (Cafe Show Seoul)

Period

Since 2002, Every November

Venue

Coex, Seoul, Korea

Certification Award

Outstanding Trade Exhibition by AFECA(Asian Federation of Exhibition & Convention Assoications) Global Top Exhibition by Korea Ministry of Trade, Industry and Energy Global Integrated MICE Exhibition by Seoul Metropolitan Government

Supported by Contact

T. +82-2-6000-6673 F. +82-2-881-5429 E. info@cafeshow.com W. www.cafeshow.com

VIETNAM Bridgehead for the Southeast Asia Cafe Market Vietnam International Cafe Show Vietnam International Cafe Show is expected to bring world-wide coffee people’s attention to the emerging country of coffee, Vietnam.

Vietnam International Cafe Show has grown to become the largest cafe industry specialized exhibition in Vietnam and leading sustainable development of the industry with its own theme, sub-events and seminars.

Do not miss the opportunity to promote your brand to world-wide coffee professionals. Grab a change to spotlight your brand at this tremendous trade platform.

Title

Vietnam International Cafe Show (Cafe Show Vietnam)

Period

Since 2016, Every May

Venue

SECC, Ho Chi Minh City, Vietnam

Contact

T. +82-2-6000-6671

F. +82-2-2051-3326

E. info@cafeshow.com.vn

W. www.cafeshow.com.vn

Let’s meet the best baristas in Vietnam!

Vietnam National Barista Championship(VNBC) & Vietnam National Latte Art Championship(VNLC) are the first coffee competition in Vietnam sanctioned by World Coffee Events. VNBC & VNLC welcomes baristas who dream about performing at the world stage, with open arms.

PARIS Global Coffee Event at the Heart of Europe Paris International Cafe Show Paris International Cafe Show takes place at the center of France, a coffee market with high potential with rising trends, and Europe, the world’s largest coffee consuming market.

Paris International Cafe Show is expected to not only open new business opportunities for worldwide coffee and F&B industries in and out of France but also to create the extensive history and culture of French café to coffee communities and professionals around the globe.

Title

Paris International Cafe Show (Cafe Show Paris)

Period

Since 2022, Every May

Venue

Paris Expo-Porte de Versailles

Contact

T. +82-2-6000-6717

F. +82-2-2051-3326

E. info@cafeshow.fr

W. www.cafeshow.fr

The first professional coffee forum ever held in Asia!

Full of valuable insight on global key coffee issues

Title

World Coffee Leaders Forum (WCLF)

Period

Since 2012, Every November

Venue

Coex, Seoul, Korea

Official Language English, Korean Program

Plenary Session

Sharing Ideas WCLF is a global platform to share the knowledge and expertise of coffee. As a well-established event, it offers plenty of opportunities for the participants to communicate with each other and build a strong network.

Origin Adventure Session

Champion Session

Thought-provoking Speech

Sensory Session

Professional Session

Coffee Tasting Station

Welcome Reception

In WCLF, globally respected coffee leaders gather up to present innovative ideas and creative solutions for issues, trends and crisis in the coffee industry.

Contact

T. +82-2-6000-6698

Colorful Sessions for All

F. +82-2-881-5429

E. info@wclforum.org

W. www.wclforum.org

WCLF programs the various sessions for all people of the coffee industry. Our technical session, world coffee adventure session, business session, and world youth coffee leaders forum brings people from different sectors altogether.

In November, the season that reminds us a cup of warm coffee, the best coffee festival “Seoul Coffee Festival” will fill Seoul with the aroma of Coffee!

The Seoul Coffee Festival is a global festival that connects coffee with people. The Seoul Coffee Festival is composed of various cultural and experiential events and has become a festival representing Seoul, where cities and industries are converged as a venue for various business opportunities and cultural exchanges.

Title

Seoul Coffee Festival

Period

Since 2016, Every November

Venue

Coex, Seoul, Korea

Program

Seoul Coffee Tour Bus

Coffee Alley

Coffee Art Gallery

Coffee Science Lab

Coffee Training Station

Coffee Culture Parade

Wilton Cake Contest

Coffee Talk

Contact

T. +82-2-6000-6720

F. +82-2-881-5429

E. info@cafeshow.com

W. www.cafeshow.com

Contact

T. +82-2-6000-6673

E. coffeetv@coffeetv.org

W. www.latteartbattle.org (WLAB) www.signaturebattle.org (WSB)

The First On/Off-line Barista Competition in the world

World Latte Art Battle (WLAB)

World Signature Battle (WSB)

World’s First On/Off-line Latte Art Fiesta is back!

Discover the most fabulous-looking signature drink recipe!

Youth, Music and Image based Festival for Global Baristas!

Anyone can participate beyond time and space. This is an extreme barista tournament where everyone can enjoy, with public on-line voting.

Through this whole new concept of on/off-line competition, we provide an opportunity for global baristas to challenge and accomplish their dream.

Also, this competition will be broadcasted LIVE on Youtube, Facebook and U-Stream, which enables world-wide coffee lovers to watch all the game regardless of time and space!

Affiliated with ‘World Latte Art Battle’, ‘World Signature Battle’ is an on/off-line competition where anyone can participate beyond time & space, and the finalists for the next round will be selected by the audience. The most outstanding and unique drinks will dominate SNS(Social Network Service)! As we see new and extraordinary drinks created by baristas on SNS every day, it is certain that there has been a growing interest in signature drinks. This festival will be an open platform for various people engaged in coffee industry, such as baristas and bartenders, where they can gather up and share their most legendary recipes!

Title

World Latte Art Battle (WLAB)

Title

World Signature Battle (WSB)

Venue

Special Stage of Seoul Int’l Cafe Show

Venue

Special Stage of Seoul Int’l Cafe Show

Organizer

COFFEE TV

Organizer

COFFEE TV

Host

World Latte Art Battle Organizing Committee

Host

World Signature Battle Organizing Committee

Signature

HOT & NEW Product Showcase, Cherry’s Choice

Time to visit my own coffee, Coffee Training Station

Coffee cherry chooses the best items for the best coffee taste!

Cherry’s Choice, named after another name of coffee berry, ‘cherry’, is a place or the highlighted exhibit items of the year.

Meet the Hot and New Products that are selected to satisfy your high taste.

At Coffee Training Station, visitors can have brewing and cupping challenge as well as lectures from professional baristas.

Level ranging from elementary to advanced allows visitors to involve in and deepen their knowledge in coffee. By handling various expert coffee tools, visitors earn ‘a joy of being professional’ as well!

Cherry’s Choice

HOT

Cherry’s Choice

NEW

The Steady-Seller items of coffee industry!

The HOT Product & Service

Innovative items leading coffee industry!

The NEW Product & Service

Auto search system finds matches based on your interest View Exhibitors/Buyers information Meeting Request/Accept

Buyer and Exhibitor Information

Buyer recommendation based on exhibitor’s interest.

Meeting Request & Approval

On-Site Meeting

Thank you, Coffee Eco Friendly Campaign “To make a better environment with the love of coffee.

Thank you everyone for participating in the small steps taken by the Cafe Show Seoul.”

The greater the show, the more wastes are produced. So we started the eco friendly campaign to reduce, recycle the trash and pollution in order to protect our earth, the mother of our precious coffee.

The <THANK U, Coffee> campaign is to encourage environmentally sustainable coffee industry.

Cafe Show wishes to create eco-friendly exhibition concept with this campaign which needs your kind support.

1. The Coffee Grounds Recycling We are going to recycle the coffee grounds created in Seoul Int’l Cafe Show to make compost and fodder.

The exhibitors who make coffee during the show time will gather the used coffee grounds at one bag in each day and bring it to the organizer who collects all the bags at once.

2. Don’t throw away, recycle for another day Our unique COFFEE CUP TRASH BINS installation project in Gangnam caught public’s attention.

Now, you can find the 5 COFFEE CUP TRASH BINS at Seoul Int’ l Cafe show! Please encourage your visitors to recycle the paper and plastic cups by throwing them in this cup trash bins.

3. Green Earth from Us! Using small sample cups We will encourage our exhibitors to use small size sample cup(4~5oz) to reduce waste being dumped.

Explore the World Coffee and F&B Market with Cafe Show

August SECC, Ho Chi Minh City, Vietnam

November COEX, Seoul, Korea

November COEX, Seoul, Korea

May Paris Expo, Paris, France

November COEX, Seoul, Korea

Inquiries EXPORUM

T. +82-2-6000-6673

F. +82-2-881-5429

E. info@exporum.com

W. www.exporum.com