Dear Cattlemen and Cattlewomen, It is with great honor to welcome you to our 8th Annual Bull sale! I want to first and foremost say Thank You for even considering us worthy enough to both continue to and start a new business venture together. It is our desire and responsibility to always keep quality in check for you when it comes to making serious genetic decisions. With that being said, we aren’t interested in offering you a bull that we wouldn’t use ourselves. 2024, what a year it’s been in the cattle-marketing world! The cattle industry has been an exciting and profitable one that’s for sure! New records seem to be broken nearly every week. With all this being said, we feel when the market does turn around and make a change, your female progeny out of our bulls will continue a legacy of strong maternal traits to not only stay functional but will remain profitable. We are continually assessing our cowherd. Disposition, foot structure, udder quality and fertility factors are always on our radar. We invite you anytime to come and look over the sale bulls, our replacement heifers and the cowherd. Just give us a call and we’d
be happy to show you around!
Anyone traveling to Faith for our sale, we will be glad to get your hotel room free of charge, yes free of charge, just let us know! Thank you for your utmost consideration in our program!
With much gratitude, ~Senn Red Angus~ Jerry and Heather Senn
SALE LOCATION
Faith Livestock, Faith, SD ........ 605-967-2200
SENN RED ANGUS LOCATION
18138 Opal Road, Opal, SD....... 605-748-2525
CATTLE VIEWING
All cattle can be viewed at our place prior to the sale. Just give a call to arrange a time and we’ll be glad to visit with you.
SALE ORDER
Sale order will be available on sale day.
SALE TIME 2:00 pm MST
ACCOMMODATIONS
Prairie Vista Inn, Faith, SD...... 605-967-2343
STORM DATE
In the event of bad weather or a major storm, please call ahead or check our Senn Red Angus Facebook page or www.SennRedAngus.com for further updates.
LIABILITY
LUNCH
A complimentary lunch will be served at 12:30 pm MST.
LIVE BROADCAST
This sale will be broadcast live on DVAuction and CattleUSA.com, see page 8 for details on how to register ahead of sale day!
SALE CONTACTS
- Senn Red Angus
Jerry Senn ................. 605-845-8800 (cell)
Jerry & Heather Senn ............................... .............................. 605-748-2525 (home)
All persons who attend the sale or view the cattle do so at their own risk. The owners assume no liability, legal or otherwise, for any accidents that occur on the sale or viewing premises.
THE SENN RED ANGUS GUARANTEE AND INSURANCE
The bulls will be insured for one full year with Martin-Trudeau Insurance at no cost to the buyer. Senn Red Angus will pay the premium for the most comprehensive livestock policy, covering the bulls at 100%. This policy will cover Mortality, if the bull dies or has to be put down due to a life threatening injury.
BULL DEVELOPMENT AND DELIVERY
We do not creep feed our calves on summer pasture. The bulls have been developed in an 8-10 acre trap pasture to ensure plenty of exercise. We don’t push them hard, but rather use a balanced low mega cal ration consisting of grass hay, silage, alfalfa, corn. We plan to take all of the bulls home after the sale and continue developing them until the first part of April at no additional charge. We plan to start delivering bulls in early April. We offer free delivery to in state buyers and will accommodate buyers at further distances. Anyone wanting to take their bulls home on sale day are certainly welcome to do so.
TERMS
The terms of the sale are cash. All settlements will be made with the clerks of the sale immediately following the conclusion of the sale and before any cattle will be released. We will follow the Terms and Conditions set forth by the Red Angus Association and the American Angus Association. Announcements made by the seller on sale day take precedence over any statements printed in this catalog or advertisement.
SEMEN INTEREST
All bulls in this offering sell 100% possession and we retain 1/3 semen revenue shares.
Sire NCJ COMING IN HOT 24E
MUSGRAVE AVIATOR RRA RACHEL 246 746
Sire RREDS SENECA 731C
RAAA: 3491307
BIEBER ROOSEVELT W384
BIEBER ROLLIN DEEP Y118
BIEBER TILLY 399W
RREDS SENECA 731C
RREDS ASTER 309A
Maternal Grandam - Aster 175
Sire PIE UP FRONT 508
Fleckvieh Walking Sires
Sire GOLDEN DAWN STU 1520K
Lot 1 SENN REDSTONE 4725
Lot 1 is a real balanced Upfront 508 son out of our most favored donor on the place, 1014. He is dark red just like his donor dam and boasts the highest weaning weight this year, 743#. The 1014 cow is superior footed. The Upfront females have nice udders and are known for their docility. If you are looking for a fresh set of genetics, consider Redstone 4725 because he’s powerful! Keep every daughter.
Lot 2 SENN STORM CHASER 4094
Lot 2 is also an attractive ET son of the 1014 cow. This impressive Seneca son is soft made, extra long and also came across the scale at 709# with no creep feed. He is correct in his stride and hits his track well. He will enhance the maternal side of any operation so keep all the daughters!
Senn Storm Chaser 4094
Lot 3 SENN COMING IN BOLD 422
Lot 3 is another real complete made individual. His mother has done a real good job for us and is pictured here with her bull calf from a few years ago that made the ranking back then at lot 4. Coming in Hot has been working well for us for the past 3 years and you will see another calf crop coming again. This bull is darker red.
Lot 3’s Dam & Maternal Brother
Lot 4 SENN AMERICAN DREAM 410
Lot 4 boasts a weaning weight of 629# was born to a first calf heifer that also was able to breed back in a timely manner. This bull is larger framed, stout and is one of the first Seneca by Copenhagen that we’ve produced. Pretty neat pedigree.
Lot 5 SENN GAME CHANGER 437
Lot 5 is out of one of the most elegant cows on the place. 431 raised a lot 3 son two years ago that sold in our 2023 sale. Lot 5 will add some frame and length. He too was one of the heavier bulls at weaning time. The 431 cow has been flushed once about 3 years ago and with her udder type, deep rib and the phenotype we like, we know she needs to be retired to the donor pen at some point. We really like Lot 5’s dam!
Lot 6 SENN GAME CHANGER 441
Lot 6 is heavy boned and correct in his structure. His pictures don’t do him justice. This long made bull is 3 generations red angus and his dam 0331 is bred back AI. 0331 is a moderate made powerhouse cow. I like it when a smaller 4 year old cow can wean a 675# bull calf!
Six Mile Game Changer 13K
Lot 7 SENN HARD DRIVE 4501
Lot 7 is the only Hard Drive son to sell this year. He is an ET son by the 103 cow, who we have banked up many embryos on. You will continue to see progeny of hers in the years to come. A maternal natural brother sells at Lot 27. When you strive for long made bulls sometimes you will get one that just isn’t as perfect as you’d like in terms of his top line. Come discover the good in this bull, he just might be the sleeper of the sale.
Lot 8
SENN LARIAT 412
SWS5-576-509 MAKE MY DAY
SWS8 33 576 MAKE MY DAY
SWS5-560-128 HEAVENS SAKE
Lot 8 was born to a first calf heifer. 236 milked her heart out and her son came in the weaning pen weighing 658#. Lot 8’s sire “33” is deceased but we occasionally use him AI. This is the only dam out of all the bulls selling that did come up open. Although genetically I don’t feel it will be hereditary, I just wanted to make it known. 704 is the mother to Lot 3 and also 236. 704 breeds back time and time again, mostly AI!
Senn Lariat 412
Lot 9 SENN LONESTAR 403
Lot 9 is a heifer bull deluxe! Out of a first calf heifer as well, he started out small and was able the hit the scale weighing a soggy 589#. We raised his sire Grand Gateway who sold as Lot 1 in the 2021 sale. We continue to use him some AI.
Senn Lonestar 403
SENN COMING IN HOT 407
Lot 10 is another good choice to use on heifers. His dam was retired and sold this year at the age of 14. I have a lot of good things to say about the Coming in Hot cattle. Our 4th calf crop of him will be born fairly soon.
Udder of MLK CRK Bonibel 076 at age 10
Lot 11 SENN UNO MAS 4984
Lot 11 should gain the attention of those who like them a little more moderate. He is still stout made and is extra smooth in his stride. The beauty of this pedigree is you gain the elements of the great footed 1014 cow. His full brother sells at Lot 1.
MLK CRK Sheba 1014
Lot 12 SENN CONFIDENCE 415
Lot 12 is the first of two Angus bulls we will offer. We purchased his dam as a virgin heifer at the 2023 SAV sale. The Scalehouse heifers were my favorite for overall phenotype, consistency and docility. 2097 has a very tidied udder with slender teat structure. We decided to go back in time and mate her to one of the legends of the past, Confidence 0100. He sure will be a safe alternative to use on heifers. 2097 will calve early February.
Lot 13 SENN EMERALD 458
04-10-2024
BROOKING EMERALD 9179
BROOKING EMERALD 2188
SENN EMERALD 458
BROOKING ANNIE 6154
VERMILION HUNTLEY
SENN BELLE 0707
Lot 13 is long made Angus bull who goes back on the maternal side to Vermillion Huntley and way back to Woodlawn Charge On. We raised 0707. Heather purchased Lot 13’s sire- Brooking Emerald 2188 in the 2023 sale from Brooking Ranch out of Saskatchewan. We use him on a few registered Angus cows and also our commercial black cows. He goes back to an attractive cow, EA Rose 918. Lot 13 is not yet registered as we had a mix up in getting him transferred into the American Angus Association. We will be able to get registration papers before turn out time. You will see more of his progeny next year. 0707 is due to calve mid March.
Brooking Emerald 2188
DAM’S EPDS
Lot 14 SENN WYATT EARP 4333
BD: 02-22-2024 RAAA: 5028849
SENN WYATT EARP 4333
Lot 14 is a thick, long, darker hided bull that walks on four black feet. I just had to own the 93U cow when I saw her. She is 16 years old today, is nearly flawless in her foot structure, moderate made and is as docile as they come. She is still flushing embryos and you will see more of her progeny in next year’s sale and beyond. I really like the bone and joints in these flush brothers. There are five full flush brothers being offered in this sale. We are going to give everyone the opportunity to buy choice of Lot 14 and 15, and the last bidder will have the right to take them both!
Senn Wyatt Earp 4333
Lot 15 SENN DOC HOLLIDAY 4839
Lot 15 is a powerhouse that comes with all the bells and whistles. He has tons of boldness and shape. When we embarked on the Fleckvieh journey, my vision was to produce cattle with the kind of phenotype that Lot 15 has! I’m so thankful to be a part of such quality genetics! Full brothers sell at Lot 14, 24, 25, and 29.
Full sister to Lots 14, 15, 24, 25 & 29
Lot 16 SENN US MARSHAL 448
Lot 16 is out of our Fleckvieh walking sire, 1520K. 1520’s offspring are very well patterned, good boned, consistent and are credited with a bold phenotype. Every 1520 daughter became a replacement Heifer and every bull made the sale, now that’s saying something. 9507 is bred back AI.
Lot 17 SENN RIO GRANDE 438
BD: 03-07-2024 RAAA: 5028729
SENN RIO GRANDE 438 GOLDEN DAWN STU 1520K
SENN ASTER 7870
Lot 17 is probably to boldest and most unique bull we’ve ever raised. I won’t even describe him; your imagination can do that. I will tell you that 7870 calved out on the prairie 2 miles from home on a warm early March day, totally unassisted. Her calf was far from alarming in size, most people would have guessed him to maybe weigh a 100 lbs or so. From what I’ve experienced, these cattle don’t calve hard. Use Lot 17 on some pure Red or Black Angus cows, your steer calves will weigh more and your heifer calves will look the part! 7870 is bred back AI.
Senn Rio Grande 438 with his Dam
Lot 18 SENN THE LEGEND 457
Lot 18 is another bull with a big weaning weight. He was raised on momma’s milk and droughty summer grass just like the rest of them. Out of another real moderate cow that we purchased as a yearling hfr from the Nine Mile dispersal in Washington. 0197 is a cow that always seems to calve consistently either side of April 1, that’s just her time frame.
Dam of Lot 18
Lot 19 SENN KING RANCH 444
Lot 19 is one I just admire! I just love how this bull presents himself. His mother 803 is a full sister to Grand Gateway that we raised and are still using some via AI. 803 has a flawless udder and had Lot 19 also out on pasture totally unassisted two miles from home. Even thought Lot 19 is a half blood, I think he encompasses more of the Red Angus side of things. He is legit and is really long spined! Keep every daughter because his maternal roots are deep.
Lot 20 SENN MAJESTIC 461
Lot 20 is out of a 2nd calf cow that does a nice job stamping her calves. This smooth made half blood still possesses that fancy Red Angus look. The 763K bull was a bull we used on few hfrs and young cows to clean up AI. His calves were born real easy and we did have a lot more hfr calves born out of him. Nice solid bull that could go anywhere! He is the third youngest bull in the sale.
Senn Opal 014 as a calf
Lot 21 SENN MAVERICK 429
Lot 22 SENN SECRETARIAT 040
BD: 04-16-2024
Commercial
SENN SECRETARIAT 040
Lot 22 is selling as a commercial bull because his Red Angus dam is not registered. But don’t let that stop you from acquiring this 1520 son. He is dark red and has the coolest markings on his head!
Golden Dawn Stu 1520K daughter
Lot 23 SENN YUKON 451
Lot 23 is out of a 13-year-old highly regarded cow. 1001 raised a high performing calving ease heifer bull named Denali 109 that we sold in 2022. We used Denali on some of our virgin heifers this year. Lot 23 is another half blood that is easy on the eyes. His profile and outline was easy to identify during pasture visits.
Lot 24 SENN PERFORMANCE 4413
Lot 24 is very similar in profile to his full brothers at lot 14 and 15. He too is dark red, bold in his build and long as a train. If you missed out on buying Lot 14 or 15, consider this one. He was raised by a 10-year-old recip. That may have reflected his weaning weight some. Put 50 more pounds on him at weaning time and he ranks right with the rest of the bold made brothers.
Lot 25 SENN WALKING RIGHTS 4014
Lot 25 is the only full brother of the 5 to have chrome on his face. He has the same genetics but is just a little more moderate than the others. No shame here, just lots of hair, good bone and good patterned! He’d cross well on some moderate made Red Angus cows, leaving progeny with that stretchy classy Red Angus look!
Golden Dawn Hope 93U
Lot 26 SENN TRAIL BOSS 463
Lot 26 is the youngest bull in the sale. His mother has raised bulls that have sold as Lot 1 and Lot 5 in previous sales. She has left us with a couple females in the herd. Lot 26 is real long and boasts a 647# weaning weight. He was another one that was born unassisted and furthermore went unnoticed like many of the other baby calves. The 7816 cow probably weighs 1375# and had a calf that weighed close to 8% of her body weight. This won’t sound so alarming if I told you I expect most 1000# heifers to have an 80# calf, on her own. I may be implying that industry might have more problems with females with small pelvises rather than bulls that have bigger birth weights. 7816 is due a month earlier this year and will calve late March.
Senn Trail Boss 463 and his Dam
Lot 27 SENN COLORADO RIVER 439
Lot 27 is a bull I could have put anywhere in the sale. He is good looking and has a lot of the similar characteristics of the other 1520 half blood sons. He is out of the 103 cow who we’ve flushed some. She is really good footed and is bred back AI due in late February. BD: 03-12-2024 RAAA: 5028711
Golden Dawn Stu 1520K daughter
Lot 28 SENN 3XL 419
Lot 28 is a brute and he has good reason to be! His mother is a full sister to the first ever half-blood bulls that sold in the 2023 sale. This bull is ¾ Red Angus and ¼ Fleckvieh. Seneca was my choice to use on this first time mother. Yes she had him all by herself out on pasture.
Lot 29 SENN RUDOLF 4046
Lot 29 is the last of 5 ET brothers by 93U. He is the bull that has the lightest colored hair coat. Don’t let his birth weight scare you. Use him on True Angus or Red Angus cows and you won’t have problems. His full sister pictured here is an amazing heifer in the replacement pen. For example she weighed 96# at birth. BD: 03-30-2024
