SBB National Media Kit 2020

M E DIA K IT 2020

Multi-Media Resources for Aging Well P R I N T • D IGITA L • N E T W OR K ING SO C I A L M E DIA • S P E A K E RS B U R EAU

Premier resource for reaching Seniors, Adult Children, Caregivers and Senior Professionals

SENIORS BLUE BOOK • MEDIA KIT

OUR SERVICES

P R IN T

D IGITAL / ONLINE

E- M ARKETING / SOCIAL M EDIA

Comprehensive comparison housing and home health grids and 70+ resource categories.

Searchable and sortable listings. Live chat refers to our partner advertisers.

Monthly senior and professional newsletters and advertiser based promotional blasts for our featured providers.

PROFESSIONAL OUTREACH

E VENTS

NETW ORKING / SPEAKERS BUREAU

Resource of choice for professionals including hospital discharge teams.

Professional networking and senior events calendar.

Speed networking and new free SBB University educational series.

WHY SENIORS BLUE BOOK? We are the authoritative publication for seniors, caregivers and professionals. au • thor • i • ta • tive adj • Able to be trusted as being accurate, reliable Synonyms: reliable, dependable, trustworthy, sound, authentic

SENIORS BLUE BOOK • MEDIA KIT

DISTRIBUTION NATIONAL

à

2,800,000

PASS ALONG RATE

1.7

à

READERSHIP

4,760,000

A N N U A L CO P I E S

ANNUALLY

Over 50,000 distribution points strategically positioned in the 28 Markets we serve.

Used everywhere by everyone.

HUNDREDS OF H O S P ITA L S A N D S E N IO R C L I N I C S

D I G I TA L E D I T I O NS ONLINE

ALL M ETRO LIBRARIES

SENIOR AN D HEALTH EXPOS/SEMI NARS

THOUSANDS OF RACKS IN HIGH- TRAFFIC SENIOR LOCATIONS

Since 1983, the Seniors Blue Book has distributed over 20 million editions!

SENIORS BLUE BOOK • MEDIA KIT

LOCALLY BASED PUBLISHERS S E RV IN G 2 8 M A RK E T S T H RO U G H O U T THE C O U N T RY

Monthly senior and caregiver newsletter.

SENIORS BLUE BOOK • MEDIA KIT

SBB UNIVERSITY

DIRECT VALUE ADDED OUR SERVICES OUR SERVICES BENEFITS OF PARTNERSHIP SENIORS BLUE BOOK • DIGITAL MEDIA KIT SENIORS BLUE BOOK • DIGITAL MEDIA KIT

Virtual panel discussions promoted across all social media and digital platforms.

NETW ORKING

Opportunity to strengthen referral relationships through Virtual Coffee Time W E D O N ’T JU S T PA RTand N E R, WE E N G AG E. W E D O N ’T JU S T PA RT NMarketing E R, Mania.

WE E NG AG E.

SENIORS BLUE BOOK • DIGITAL MEDIA KIT

OUR SERVICES WEBSITE WEBSITE Searchable, sortable listings with company

Searchable, sortable listings with company information on a dedicated web page on information on dedicated page JU on S T Wa E D Oweb N ’T seniorsbluebook.com. Rotating logos and seniorsbluebook.com. Rotating logos and banner ads. banner ads.

SWBEBB LS I VT E S B Binterviews L I V Esortable Searchable, listings withall company Video promoted across social

Video interviews promoted across all social information on a dedicated media and digital platforms.web page on media and digital platforms. seniorsbluebook.com.

Rotating logos and

SOCIAL M EDIA PARTNER OF THE W EEK SOCIAL M EDIAand company Active and engaging following on 5 offerings Partner introduction

Active and engaging following on 5 different media platforms. promotedsocial across all social media and digital PA RTplatforms.

N E R, E NG AG E. different socialWE media platforms.

PROFESSIONAL SOCIAL M EDIA OUTR EACH PROFESSIONAL OUTR EACH Resource of choice for industry Active and engaging following on 5 Resource of choice for industry professionals. different social media platforms. professionals.

banner ads.

E-MARKETING E - M Aindustry R K E T professional ING Weekly SWeekly B B Lindustry I V E professionalnewsletter. newsletter.

Monthly senior andpromoted caregiveracross newsletter.

Video interviews all social Monthly senior and caregiver newsletter. media and digital platforms.

SBB UNIVERSITY VT EI NRGS I T Y promoted across ES-BMBApanel RU KNEI discussions Virtual

Virtual panel discussions promoted across Weekly professional newsletter. all socialindustry media and digital platforms. all social media and digital platforms.

Monthly senior and caregiver newsletter.

LIVE CHAT AND LIVEREFERRAL CHAT ANDLINE PROFESSIONAL OUTR EACH 800 800 REFERRAL LINE Resourcewith of choice for industry Support direct leads and referrals to

Support with direct leads and referrals to professionals. our partner advertisers. our partner advertisers.

EVENTS CALENDAR EVENTS CALENDAR LIVE CHAT AND and senior events Professional networking Professional networking and senior events 800 REFERRAL LINE calendar. calendar.

Support with direct leads and referrals to our partner advertisers.

NETWORKING NETWORKING Opportunity S B B U N ItoV Estrengthen R S I T Y referral

DIGITAL FLYERS DIGITAL FLYERS flyers.

Creation of promotional EVENTS CALENDAR

N ERT T WNOERRKOI NF GT H E W E E K PA PA RTintroduction N E Rto strengthen O F Tand H Ecompany W E EK Opportunity referral offerings Partner

DIGITAL FLYERS

Opportunity to strengthen referral relationships Virtual Coffee Time Virtual panel through discussions promoted across relationships through Virtual Coffee Time and Marketing Mania. all social media and digital platforms. and Marketing Mania.

Partner introduction and company offerings relationships through Virtual Coffee promoted across all social media andTime digital promoted across all social media and digital and Marketing Mania. platforms. platforms.

Creation of promotional flyers.

Professional networking and senior events calendar.

Creation of promotional flyers.

SENIORS BLUE BOOK • MEDIA KIT

DISCHARGE PLANNERS RESOURCE NOTEBOOK – DPRN (Grids on the Go) Exclusive reference tool for hospital case managers, discharge planners, social workers, and industry professionals l

L imited to 10 sponsorship opportunities (advertisers only)

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L arge 8.5"x11" full magazine size for easy reading

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Fax numbers added to all grid listings

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P hysical office addresses added to all non-medical, home health, and hospice grid listings

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3-hold punch for staff binders

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All ads are 1/2 page (7.5"x5")

NORTH AND SOUTH METRO DENVER | Summer 2019-2020

DISCHARGE PLANNERS

Resource Notebook (DPRN) MAY 2019-2020 2017-2018

FREE

NORTH METRO DENVER

This

SPOTLIGHT ON SENIORS (see pages 8-9)

RESOURCES FOR AGING WELL

valuable referral guide is the perfect tool to aid you in finding the perfect fit for your

MAY 2019-2020 2017-2018

FREE

SOUTH METRO DENVER SPOTLIGHT ON SENIORS (see pages 10-11)

70

Choosing Your Next Level of Care

SeniorsBlueBook.com/Local/Denver

112

Medicare Advantage Plans & Non-Medical Home Care

client, family member or friend.

161

Need a Hand?

Referral Companies Are Here to Help

FREE REFERRAL LINE 800.201.9989

62

112

Diabetes and the Eye

Visit our New Local Home Page

152

Palliative Care Means More Good Days FREE REFERRAL LINE 800.201.9989

SeniorsBlueBook.com/Local/Denver

AB

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P 303-370-0444 F 303-300-0909

ALL

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ALL

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A Place at Home

P 720-726-3799 AR DN AB F 303-997-1911 DG JF

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Abby Senior Care

P 303-699-8840 F 720-496-0470

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AD AR P 303-761-1314 DN DG B F 303-762-9797 JF

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All The Comfort of Home, Inc

P 303-346-1292 F 303-346-1299

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AllStaff Home Care, LLC

P 720-457-1050 F 303-504-9082

ALL

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P 303-309-6202 10200 E Girard Ave, Bldg A, Ste 200, Denver 80231 F 303-309 6206

ALL

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24/7 BrightStar Healthcare

3801 E Florida Ave, Ste 502, Denver 80210

INFORMATION: 800.201.9989 P 720-875-1800 24/7 Right at Home Senior Care F 720-875-9004 6855 S Havana St, Ste 620, Centennial 80112 www.SeniorsBlueBook.com 19039 E Plaza Dr, Ste 230, Parker 80134 6 Inverness Ct E #100, Englewood 80112

All State Home Health

945 W Kenyon Ave, Ste 200, Englewood 80110 5290 E Yale Cir, Ste 200, Denver 80222 1355 S Colorado Blvd, Ste 200, Denver 80222

Alpine Homecare, LLC

ALL

ALL

B

Alternative Choice Home Care Nursing P 720-748-0890 ALL AB 2620 S Parker Rd, Ste 375, Aurora 80014

F 303-283-7862

Always Best Care Senior Services

P 303-952-3060 F 720-266-6027

6860 S Yosemite Ct, Centennial 80112

ALL

B

P 720-239-1337 AD BR B F 720-862-3561 DN JF

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Amber Personal Care

P 303-955-7018 F 303-537-4125

ALL

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P 303-317-5330 F 303-325-7406

ALL

4800 Happy Canyon Rd, Ste 130, Denver 80237

Angel’s Advocate Home Care

80 Garden Center #12, Broomfield 80020

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Argus Home Health Care

P 303-322-4100 F 303-322-5984

ALL

AB

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2

PP PI LT VA

Brookdale Personalized Living

P 303-777-0463 F &

ALL

A

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Colorado CareAssist

AD AR P 303-757-1777 DN DG B F 719-623-0282 JF

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BIW

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1 PP LT MA

720 S Colorado Blvd, Ste 600-N, Glendale 80246

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4465 Northpark Dr, Ste 209, Colorado Springs 80907

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PP PI LT VA

Colorado Help@Home

6860 S Yosemite Ct, Ste 2000, Centennial 80112

P 720-387-8131 F 720-387-8132

ALL

AB

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BIW

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1

PP PI LT VA HM O

ComForCare Home Care – Aurora 3090 S Jamaica Ct, Ste 305, Aurora 80014

P 303-337-4473 F 303-337-4535

ALL

AB

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PP PI LT VA MA

ComForCare Home Care – Littleton

P 720-575-5576 AR DG AB F 720-634-9709

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PP PI LT O

DignityFirst Health at Home, LLC

P 720-274-9600 F 720-302-1560

ALL

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Elderlink Home Care, Inc

P 303-734-0641 F 303-933-0130

ALL

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P 303-252-4477 F 720-446-3526

ALL

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7333 W Jefferson Ave, Ste 230, Lakewood 80235

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BIW

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BIW

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PP PI VA MA O

Elevate Home Care

l

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1

PP PI VA MA O

Family Tree In-Home Care

l

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BIW

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3 PP LT VA

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1 PP LT VA

BIW

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2

9888 W Belleview Ave, Ste 144, Denver 80123 4891 Independence St, Ste 285, Wheat Ridge 80033

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4

|

Referral Line 800.201.9989

|

BIW

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1 PP LT MA

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2

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PP LT

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BIW

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2 PP PI LT PP PI LT VA

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3 PP PI LT

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PP PI LT VA MA

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PP LT

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2 PP PI LT

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FirstLight Home Care – Denver South

AD AR P 720-325-2511 DN DG B F 303-325-2512 JF

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Friends For Life

P 303-321-2822 F 303-523-8124

ALL

B

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2

Gentle Shepherd Home Care, LLC

P 720-458-4885 F 719-239-7230

ALL

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3 PP PI LT

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PP LT

*COUNTIES: AD=Adams / AR=Arapahoe / BR=Broomfield / DN=Denver / DG=Douglas / JF=Jefferson PAYMENT METHODS: PP=Private Pay / PI=Private Insurance / LT=Long Term Insurance / VA=Veteran Administration / MA=Medicaid / HM=Managed Care Insurance / O=Other Continued on next page Indicates website link on seniorsbluebook.com

*COUNTIES: AD=Adams / AR=Arapahoe / BR=Broomfield / DN=Denver / DG=Douglas / JF=Jefferson PAYMENT METHODS: PP=Private Pay / PI=Private Insurance / LT=Long Term Insurance / VA=Veteran Administration / MA=Medicaid / HM=Managed Care Insurance / O=Other Continued on next page Indicates website link on seniorsbluebook.com

www.SeniorsBlueBook.com

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5912 S Cody St, Ste 310, Denver 80123

2 PP PI MA

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1824 Woodmoor Dr, Monument 80908 B

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P 303-791-3155 AR DN AB F 303-683-4484 DG JF

– formerly Colorado Elder Care Solutions 8191 Southpark Ln, Ste 206, Littleton 80120

PP PI LT MA HM

PP LT

PP PI LT VA HM O

Pricing determined by market inclusion

1101 W Mineral Ave, Ste 102B, Littleton 80120

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PP PI LT VA MA O

Over 50,000 DPRN’s printed annually

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PP PI LT 2 VA O

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Conditions of Participation included

5600 S Quebec St, Ste 300D, Denver 80231

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PP PI LT VA HM O

19029 E Plaza Dr, Ste 252, Parker 80134

Amada Senior Care

8704 Yates Dr, Ste 205, Westminster 80031

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PAYMENT METHODS

ALL

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LICENSURE

NON-MEDICAL HOME CARE AGENCIES (cont’d)

P 720-808-0001 F 720-505-2123

9025 E Kenyon Ave, Ste 50, Denver 80237

PHONE # FAX #

NON-MEDICAL HOME CARE AGENCIES continued

NON-MEDICAL HOME CARE AGENCIES

#1 Vibrant Living Services

COUNTIES SERVED

PAYMENT METHODS

LICENSURE

COUNTIES SERVED

Senior Services

PHONE # FAX #

Housing Grids, Home Health, Non-Medical NON-MEDICAL Home Care, and Hospice Care Grids HOME CARE AGENCIES

HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES MINIMUM HRS PER VISIT FREE ASSESSMENT LIABILITY COVERAGE BONDED (B) / INSURED (I) WORKERS COMP (W) 24 HOUR CONTACT 24 HOUR CARE YARD WORK MED-ALERT MEDICATION REMINDERS TRANSPORTATION INCONTINENCE CARE ALZHEIMER’S / DEMENTIA CARE HOMEMAKER / COMPANION

Medicare 2019 “In a Nutshell”

MINIMUM HRS PER VISIT FREE ASSESSMENT LIABILITY COVERAGE BONDED (B) / INSURED (I) WORKERS COMP (W) 24 HOUR CONTACT 24 HOUR CARE YARD WORK MED-ALERT MEDICATION REMINDERS TRANSPORTATION INCONTINENCE CARE ALZHEIMER’S / DEMENTIA CARE HOMEMAKER / COMPANION

HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES Full Addresses and Fax Numbers Included

1

Caregiving Roles and Responsibilities

2

NON MEDICAL HOME CARE AGENCIES 30

Lisa@SeniorsBlueBook.com

DISCHARGE PLANNERS RESOURCE NOTEBOOK

2

1

HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES

30

Why Would I Consider a Trust?

Visit our New Local Home Page

HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES

RESOURCES FOR AGING WELL

SENIORS BLUE BOOK • MEDIA KIT

SENIORSBLUEBOOK.COM NATIONAL

500,000+

48 MILLION

USERS

T O TA L I M P R E S S I O N S / Y E A R

11 PAGES VIEW ED PER VISIT

1.6 MILLION C L IC K -TH R O U G H S / Y E A R

16.5 MILLION PAGE VIEW S / YEAR

40,000+ N E WS L E T T E R S U B S C R I B E R S

3:02

Average User Time

TARGETED WEB PRESENCE

20,000 + FA C E B OO K F R I E N D S Category

Seniorsbluebook.com Annual Statistics Click-throughs (annual)

Impressions (annual)

Independent Living

175,000

1.7 mil

Assisted Living

450,000

4.4 mil

Memory Care

125,000

1.8 mil

Skilled Nursing

845,000

6.7 Mil

Home Health

230,000

5 mil

Non-Medical

175,000

1.7 mil

Hospice

100,000

500,000

SENIORS BLUE BOOK • MEDIA KIT

PRINT MEDIA RESOURCES FOR AGING WELL

OCTOBER 2017-2018

FREE

NORTHERN COLORADO

Serving Larimer, Morgan, and Weld Counties

6 reasons why print media is an important part of your marketing efforts

AVAILABLE AT HUNDREDS OF LOCATIONS

RESOURCES FOR AGING WELL

OCTOBER 2017-2018

FREE

BOULDER COUNTY AVAILABLE AT HUNDREDS OF LOCATIONS

14

Do I Need a Care Manager?

95

The Beauty of Wrinkles

SeniorsBlueBook.com

112

Montessori Inspired Dementia Care

38

Medicare 2017 “In A Nutshell”

FREE REFERRAL LINE 800.201.9989

31

Helping You Stay Safe

1

36

Medicare 2018 “In a Nutshell”

SeniorsBlueBook.com

50

Reduce the Risks of Polypharmacy

According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are 6 reasons why your print media publications will make a lasting impact on your target market.

34

What is PACE?

FREE REFERRAL LINE 800.201.9989

P R IN T IS TA N G I B L E Publications and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.

4

P R IN T H E L P S Y O U R E A C H Y O U R TA R G E T M A R K E T The design and placement of your company ads in publications can help you reach your target audience. You are able to strategically place your brand in the right place at the right time, in front of the right audience.

2

3

5

6

P R INT IS CREDIBLE There is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading.

P R INT IS M ORE E N GAGING Websites are often skimmed in as little as 15 seconds per visit.

When a customer or prospect reads a printed material, they are more engaged for a longer period of time.

PRINT ESTABLISHES YOUR BRAND Printed publications are an excellent way to establish your brand. It allows you to bring the aesthetic qualities that helps to establish brand recognition.

LESS PRINT IS MORE FOR YOU Email inboxes are overflowing with unsolicited ads, most of which are largely ignored. With more companies taking their marketing efforts online, print media is returning as a new trend.

SENIORS BLUE BOOK • MEDIA KIT

TESTIMONIALS Here’s what people are saying about Seniors Blue Book

I LOVE the information included in the book. We are a family practice medical office with a large geriatric population.

I was hoping that we could get some of these to have available out in our waiting room.

Senior Blue Book is a needed and reliable guide to give detailed information for seniors on many topics and locations: Assisted Living, Memory Care, Care Giving, and events happening. I call it my “Go-to resources” Senior Blue Book.

Seniors Blue Book is so much more than a book! They provide resources for not only seniors but those who care for seniors and those who support seniors through their businesses. Their team truly

We get about four or five move in every year from people seeing us in the book. We get at least

I depend on the Senior Blue Book daily to make my days easier and 100% more efficient. My

For many years now we have been a part of the Senior Blue Book and I have seen my company grow over these years. About 30%

six or seven calls each month.

cares and it shows. They are an excellent resource in the community.

patients and their families LOVE them for future reference….they may not need the data now but they know they will eventually.

of our growth is directly related to our ad in the book. I hear it time and again,

“I saw your ad in the Blue Book,” or “The hospital gave me this book and I saw your ad.” Between the many networking events and exposure of our ad we have grown and will continue to grow for many years to come!

SENIORS BLUE BOOK 2020 RATE CARD

N A T I O N A LAnnualPRatesR- NET IN T Markets

Circulation

ALABAMA Gulf Coast COLORADO Boulder County Colorado Springs Denver South Denver North Western Slope of Colorado Northern Colorado - Larimer/Weld/ Morgan Counties Southern Colorado - Pueblo CONNECTICUT Southern Connecticut FLORIDA Collier-Lee Counties Orlando Sarasota-Bradenton-Charlotte Counties IDAHO Boise & the Treasure Valley ILLINOIS Chicago - Southland & Will County & NW Indiana Chicago - North/west Suburbs & DuPage County KANSAS - MISSOURI Kansas City Metro MASSACHUSETTS Boston - West Metro MINNESOTA Twin Cities Metro Area MISSISSIPPI Southeast - Gulf Coast/Pine Belt NEBRASKA Eastern NE and Western IA NEW JERSEY Bergen - Passaic Counties Essex - Hudson - Union Counties Morris - Somerset Counties Ocean - Monmouth Counties PENNSYLVANIA Pittsburgh - Greater Metro Area South Central PA TEXAS Greater Dallas UTAH Utah TOTAL

Publishing Dates

R AT E S

1/4 Page

1/2 Page

Full Page

2 Page Spread

80,000

January

$1,800

$2,900

$4,500

$6,500

42,000 70,000 80,000 80,000 45,000

October November May May July

$1,275 $1,350 $1,800 $1,800 $925

$2,000 $2,200 $2,950 $2,950 $1,500

$3,100 $3,400 $4,650 $4,650 $2,500

$4,500 $4,850 $6,600 $6,600 $3,400

60,000

October

$1,350

$2,150

$3,300

$4,600

55,000

March

$950

$1,500

$2,500

$3,400

120,000

April/October

$1,900

$3,200

$5,400

$8,000

175,000 120,000

September January/July

$2,220 $2,500

$4,140 $4,000

$6,000 $5,800

$9,000 $8,600

175,000

January/July

$2,220

$4,140

$6,000

$9,000

August

$2,000

$3,400

$5,800

$9,000

160,000

April/October

$2,200

$3,600

$5,800

$8,600

160,000

February/August

$2,200

$3,600

$5,800

$8,600

120,000

January/July

$2,200

$3,600

$5,800

$8,600

120,000

February/August

$2,200

$3,600

$5,800

$8,600

120,000

January/July

$2,200

$3,600

$5,800

$8,600

40,000

January/July

$1,350

$2,500

$3,700

$6,900

80,000

January/July

$2,100

$3,400

$5,600

$8,400

90,000 100,000 70,000 80,000

April/November March/August April/October April/October

$1,900 $1,900 $1,700 $1,900

$3,300 $3,300 $2,800 $3,300

$5,500 $5,500 $4,600 $5,500

$8,000 $8,000 $7,600 $8,000

120,000 100,000

May/November February/August

$2,200 $2,200

$3,600 $3,600

$5,800 $5,800

$8,600 $8,600

110,000

March

$2,200

$3,600

$5,800

$8,600

100,000

September

$2,200

$3,500

$5,800

$9,600

$52,740

$87,930

$140,200

$209,350

75,000

2,747,000

800.201.9989 - Oliver@SeniorsBlueBook.com - Oliver Hersch, Publisher www.SeniorsBlueBook.com

SENIORS BLUE BOOK • MEDIA KIT

DIGITAL PARTNERSHIP PACKAGES ANNUAL PRICING

GOLD ($10,000): •

L isting on Seniorsbluebook.com in Categories of your choice

•

ebpage on Seniorsbluebook.com which includes W 150 word description, 5 Images, 3 videos, e-mail contact form, link out to your website

•

L ogo Sponsorship on Seniorsbluebook.com Home Page

•

5 E-Newsletter Contributions

•

2 SBB Live Business Interviews posted in our Library and pushed through all social media channels

•

R otating logo exposure through primary and econdary website pages

SILVER ($7,500): •

Listing on Seniorsbluebook.com in Categories of your choice that populates about Bronze level listings

•

Webpage on Seniorsbluebook.com which includes 150 word description, 5 Images, 3 videos, e-mail contact form, link out to your website

•

3 E-Newsletter Contributions

•

S BB Live Business Interview posted in our Library and pushed through all social media channels

•

R otating logo exposure through secondary website pages

•

350 Word Editorial

BRONZE ($5,000): •

Listing on Seniorsbluebook.com in Category of your choice

•

ebpage on Seniorsbluebook.com which includes W 150 word description, 5 Images, 3 videos, e-mail contact form, link out to your website

•

E-Newsletter Contributions

Since 1983, we have been the leading resource of expert information on communities and services for seniors, their adult children, caretakers, and industry professionals OLIVER HERSCH

CEO

Phone: 801.897.9804 | Fax: 888.448.9842 P. O. Box 9364 | Salt Lake City | UT 84109 Oliver@seniorsbluebook.com SeniorsBlueBook.com