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About Rector Hayden REALTORS® The Team Office Locations Culture & Events Coaching, Business Planning, and Professional Development Marketing & Technology
About Us
A Top Real Estate Brokerage in Central Kentucky.
Since 1969, Rector Hayden REALTORS® has helped people buy, sell, and understand real estate across Central Kentucky. The company has grown with the region, but the work remains personal: know the market, listen carefully, and serve people well. A Company Shaped by the Place It Calls Home.
141
sales associates
3
office locations
307 Million in sales (2025)
7
support team members
3
markets served
870
transactions (2025)
Rector Hayden began in Central Kentucky and has remained closely connected to the communities it serves. That history matters because real estate is local—street by street, neighborhood by neighborhood, and decision by decision. Today, Rector Hayden combines deep local roots with the resources and strength of HomeServices of America. Our agents bring local market knowledge to buyers and sellers throughout Lexington and the surrounding Central Kentucky communities. They understand that the right advice depends on the property, the people involved, and what is happening here now. We’re proud of where we’ve been. But we’re even more interested in where you want to go next.
“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.” - Warren Buffett
Former Chairman & CEO Berkshire Hathaway, Inc.
A Network Like No Other Rector
Hayden
REALTORS®
is
part
of
HomeServices of America, a Berkshire Hathaway affiliate and one of the nation’s premier providers of homeownership services. HomeServices brings together market-leading real estate companies with mortgage, title, insurance, relocation and other services to create a connected real estate experience, while preserving the local leadership and expertise that make each brokerage unique.
For you, that means something bigger. You can build your business with the local leadership, relationships and market expertise of Rector Hayden behind you, while benefiting from the resources, innovation, technology financial strength and industrywide perspective of a national organization. It’s the best of both worlds: the freedom to build a business that’s yours, with the strength of something much bigger behind it.
The Complete Real Estate Experience With OnePoint, Rector Hayden agents can provide exactly what today’s
87%
of buyers want an integrated real estate experience led by their agent.
home buyers are demanding: a seamless, one-stop experience by leveraging relationships with our affiliate companies. Together, we will ensure you have access to the most integrated and efficient services throughout the buying and selling process.
The Team
Leadership Leadership in real estate demands both strategic insight and a genuine commitment to people. At Rector Hayden REALTORS®, our leaders bring strong business expertise alongside a hands-on approach to coaching, mentorship, and growth— helping agents navigate market shifts, capitalize on opportunities, and build lasting success.
STACY DURBIN President MARY GALUS Sales Manager HEATHER BABER Sales Manager LISA ESTEP VP Business Iniatives KIM MULLINS Relocation Director RHONDA RICHARDSON Corporate Counsel KAREN RITTER Regional Finance Director CAITLIN TUDOR Marketing Director
Agent Services
TRANSACTION PAPERWORK We will take care of a lot of the background paperwork that goes into a real estate transaction to allow you to focus on what you need to be focused on - serving and building relationships with your clients!
ADMINISTRATIVE ASSISTANCE There are a lot of day-to-day operations that go into running your real estate business. We are
TRACY PREWITT
here to be your second-hand when it comes to managing your transactions, clients & marketing.
KIM COMBS JUNE RICHEY DEANNA GILL
PROPERTY PROMOTION Let us assist you in your marketing efforts, whether that be helping you input your property information and photos online, layout a property flyer, or distribute a mailing to your database.
Award-Winning Marketing
CAITLIN TUDOR Marketing Director PAYTON KENNEDY Marketing Team Lead GABRIELLE LONG Communications & Social Media Coordinator MCKENZIE NEVINS Marketing Coordinator NOAH SNYDER Listing Concierge Manager ANDREA PRINCE Digital Marketing Specialist SHAI-ANN VERA Agent Brand & Media Specialist
GRAPHIC DESIGN
VIDEO
PROSPECTING
SOCIAL MEDIA
DIRECT MAIL
EMAIL MARKETING
PRODUCTION PRINTING
PERSONAL BRANDING
MARKET REPORTS
ADVERTISING
WEBSITES
DIGITAL PRESENCE
At Rector Hayden, we provide comprehensive and tailored marketing services to help your business thrive in the ever-evolving real estate landscape. Our team encompasses a range of strategies and tactics to help you attract potential buyers, sellers, and investors. Our effective real estate marketing aims to create visibility, generate leads, and ultimately facilitate successful transactions. Successful real estate marketing requires a deep understanding of the target market, effective communication, and the ability to differentiate oneself in a competitive environment. By employing a combination of these strategies the Rector Hayden Marketing Team can help you elevate your business and achieve your marketing objectives.
2026 GOLD WINNER HERMES CREATIVE AWARDS
2026 GOLD WINNER VIDDY AWARDS
Tech Support ALEX BLUM-HAYES In-House IT Help Desk Specialist
At Rector Hayden Realtors, we empower our agents with unparalleled technology support, ensuring they’re always ahead in the digital real estate market. Our dedicated in-house IT Help Desk Specialist, backed by a national network of IT experts, provides comprehensive assistance with cybersecurity, start-of-the-art platforms, and immediate tech support. This robust infrastructure enables our agents to focus on what they do best: delivering exceptional real estate services, knowing they have the best technology and support at their fingertips.
TECH SUPPORT & TRAINING CYBERSECURITY E-MAIL PRINTING SOLUTIONS WEBSITE SUPPORT
Legal Counsel Rector Hayden agents benefit from the distinct advantage of having experienced legal counsel available in-house, a resource not commonly found at real estate brokerages. Rhonda Richardson brings decades of experience in real estate law and a deep understanding of the situations agents encounter throughout a transaction. From navigating complex questions to helping agents better understand contracts, potential risks and unique circumstances, Rhonda provides a trusted resource when guidance is needed. Having that expertise within the company gives agents another valuable layer of support as they work to protect their clients, their business and every transaction they manage.
RHONDA RICHARDSON Corporate Counsel
Relocation
Rector Hayden’s acclaimed relocation professionals specialize in assisting individuals and families both arriving in and departing from our region. Whether your client’s move is part of a corporate relocation or a personal choice to reside elsewhere, YOU, in collaboration with our highly experienced relocation professionals, can serve as their trusted real estate advisor.
KIM MULLINS Regional Director of Relocation
This dedicated team is prepared and eager to facilitate your client’s move to another part of the United States or virtually any location worldwide.
Only the most reputable, market-leading firms pass the Leading Real Estate Companies of the World® vetting process that disqualifies 80% of brokerages that seek membership. We have been awarded membership because we have a track record of delivering outstanding service. Our membership connects us to 565 top-quality real estate companies in over 70 countries, giving your clients a unique and quality real estate experience, global marketing reach, and access to top real estate professionals in any market.
Benefits & Discounts Program WHAT WE OFFER The agent benefits program is specifically designed for HomeServices of America real estate agents to provide easy access to insurance and other financial products and services through financial professionals. We believe this program will help minimize the burden of being an independent contractor, allowing you to focus on what you do best —help people buy and sell real estate.
Agent Benefits provided by Dergalis Associates
Office Locations
Local Footprint Access to 3 office locations! LEXINGTON 1099 Duval Street Suite 250 Lexington, KY 40515
VERSAILLES 116 South Main Street Versailles, KY 40383
GEORGETOWN 120 Marketplace Circle Suite F Georgetown, KY 40324
Equipment & Resources Our offices are strategically positioned across our market, ensuring convenient access. Furthermore, they are equipped with all the necessary resources and tools essential for the smooth operation of your business. OFFICE SUPPLIES FOLDERS & ENVELOPES MARKETING BROCHURES & SLICKS WORKSTATIONS & DESK SPACE FULL-SERVICE COPIERS & PRINTERS CONFERENCE ROOMS SHREDDING BOXES SIGNS BALLOONS & FLAGS LOUNGE AREAS
Culture & Events
Core Values HONESTY AND INTEGRITY MUTUAL RESPECT AND CARING CONTINUAL PURSUIT OF EXCELLENCE FAMILY TAKES PRIORITY LOYALTY IN OUR RELATIONSHIPS
Making a Difference In Our Community Community involvement is part of who we are at Rector Hayden REALTORS®. Our agents and employees consistently step up to support the communities we call home, giving their time, resources and energy to causes that make a difference. Through annual efforts like Senior Sleigh, BIA Cares, Amen House and our Sock Drive, along with new opportunities throughout the year, giving back is something our people genuinely embrace. Our dedicated Community Outreach Committee keeps that spirit moving forward by identifying needs, organizing initiatives and bringing the Rector Hayden family together to serve Central Kentucky.
The Recognition You Deserve We deeply appreciate the effort and commitment required to thrive in the real estate business, and we take great joy in acknowledging and celebrating your accomplishments. At Rector Hayden, recognizing our agents is not just a practice; it’s woven into our culture, happening on a monthly, weekly, and even daily basis. Whether through special events or engaging social media marketing, our commitment to celebrating our agents and highlighting their achievements is unwavering.
Coaching & Professional Development
Bi-Weekly Business Meetings Our Tuesday morning business meetings bring agents together for
MARKET CONDITIONS MONTHLY STATISTICS
networking, motivation, education and timely conversations about
LOCAL BUSINESS NEWS
the issues impacting their business. More than a meeting, they create
GOVERNMENT AND LEGAL NEWS
a regular opportunity to connect with fellow agents and leadership,
PRE-LISTINGS
exchange ideas, learn from one another and stay engaged with what’s
GUEST SPEAKERS
happening across the company and the market. That collaboration
AGENT RECOGNITION
helps strengthen relationships, spark new ideas and build the sense
COMPANY NEWS
of community that makes Rector Hayden unique.
MARKETING & TECHNOLOGY UPDATES
Ongoing Business Building, Support & Coaching Our team is committed to teaching relentlessly. Our in-office training opportunities are endless and designed to help all real estate agents better their business no matter what stage of their career they are in. We will offer you various, individualized training opportunities and an annual review of your business plan. Together, we will assemble a targeted plan of action and regularly assess your goals and success. COACHING GROUPS
FIELD TRIPS
ANNUAL BUSINESS PLANNING SESSIONS
LUNCH & LEARNS
SHADOWING OPPORTUNITIES
MARKETING CLASSES
REALTOR ROUNDTABLES
NINJA SELLING INSTALLATIONS
A Seamless Onboarding Experience At Rector Hayden Realtors, we believe that a smooth and supportive
LICENSING HELP
onboarding experience is key to an agent’s success. Whether you are new to
SYSTEM SETUP (EMAIL, OFFICE ACCESS, ETC.)
the industry or transferring from another brokerage, our seamless onboarding
EVENTS & TRAINING SCHEDULE
process ensures you feel confident and ready to hit the ground running. Led by our dedicated Agent Services Representative, Deanna Gill, we handle every detail of your transition. From day one, we ensure you are plugged into our systems, receive access to essential tools, and are introduced to the Rector Hayden culture. We provide a personalized setup to help you feel supported
LEARN THE CULTURE WHERE TO BE AND WHEN? TRANSFERRING BUSINESS DATABASE HELP YARD SIGNS & MARKETING PIECES
and prepared to serve your clients, all while staying aligned with the high standards that make Rector Hayden the leader in Kentuckiana real estate.
DEANNA GILL
Agent Services Representative
Marketing & Technology
WHERE YOUR CLIENTS, MARKETING, AND DEALS WORK IN HARMONY
Technology should make your business easier, not give you more systems to manage. Maestro brings the tools that power your business together into one connected experience, helping you manage your relationships, power your marketing and transactions, and track your business with less friction and fewer disconnected systems. Less switching. Less duplication. More time for the work that grows your business. Because the best technology doesn’t get between you and your clients. It gives you more time for them.
AGENT Powered by ReChat.
PEOPLE
MARKETING
DEALS
Your database represents years of
Marketing Center puts professionally
Every transaction comes with a
relationships, referrals and future
designed, customizable marketing
lot of moving pieces. Deals brings
opportunities. People Center brings
at your fingertips, making it easy to
the documents, details, tasks and
them together in one place, helping
promote your listings, stay connected
important milestones together in
you stay organized, keep important
to your sphere and keep your brand
one connected workspace, giving
conversations and tasks visible, and
visible. With MLS and Rector Hayden
you greater visibility from listing or
follow up consistently so you can
connected content and intuitive tools,
contract through closing.
stay connected to the people who
you can go from idea to polished
keep your business moving.
marketing quickly, without having to create everything from scratch.
CONTACT MANAGEMENT
TRANSACTION MANAGEMENT
ORGANIZATION
LIBRARY OF DESIGN TEMPLATES
FORMS & DOCUMENTS
EMAIL, CONTACT & CALENDAR SYNC
SOCIAL MEDIA & EMAIL MARKETING
E-SIGNATURES
LEAD MANAGEMENT
LISTING MARKETING
TASKS, CHECKLISTS & DEADLINES
TASKS & FOLLOW-UP REMINDERS
PRINT & DIRECT MAIL
CONNECTED ADMIN SUPPORT
AUTOMATED COMMUNICATION
PRESENTATIONS & CMAS
OPEN HOUSE REGISTRATION
CLIENT SAVED SEARCHES
VIDEO EDITOR
CONNECTED MARKETING TOOLS
WEB
Powered by RelianceAI Maestro Web gives you a professional, consumer-facing
real
estate
website
designed to showcase you, your business, your listings and the market expertise you bring to your clients. With powerful property search, MLS-connected listing information, local content and built-in opportunities for consumers to connect, your website does more than establish your presence
REAL ESTATE WEBSITES
COMMUNITY PAGES
online. It gives buyers and sellers a place to
LUXURY WEBSITES
PROPERTY WEBSITES
explore, engage and take the next step with you.
SPECIALTY WEBSITES
ARTIFICIAL INTELLIGENCE
LEAD GENERATION
SEO
LEAD PAGES
SOCIAL ADVERTISING
SEARCH
AGENT TRAINING
And because your digital presence is connected to the broader Rector Hayden technology ecosystem, your website becomes another doorway into your business, not another piece of technology you have to manage.
Your name. Your business. Your place to be found.
Wow your sellers and win more business. SERVICES INCLUDE:
Rector Hayden Realtors is excited to offer Listing Concierge, a powerful new program designed to give agents a competitive edge in marketing and advertising their listings. With a variety
Photography
of customizable packages, Listing Concierge provides a one-stop
Brochures & Flyers
solution to help agents not only sell homes faster but also stand
Direct Mail Campaigns
out to potential sellers.
Social Media Advertising Social Media Graphics Social Media Videos & Reels
Packages include everything from professional photography and digital advertising to print marketing and more. Our dedicated Listing Concierge team handles the details, ensuring a seamless,
E-mail Blasts
high-quality promotion of each property. By delivering on the
Zillow Showcase
promises made during the listing appointment, agents can build
Virtual Staging
trust, strengthen client relationships, encourage referrals and save valuable time. With Listing Concierge, you’ll have the tools and support you need to make every listing shine—and to win even more in the future.
Branding & Media Specialists Your place to shine. At Rector Hayden REALTORS®, professional branding and media support are included as part of the team behind your business. Our award-winning Marketing Team works directly with agents to create polished, professional content that helps you build your brand, market your expertise and show up confidently in a competitive market. From professional photography and headshots to custom video production and personalized branding, our in-house specialists bring the creative direction, equipment and expertise to turn your ideas into high-quality content without having to hire and manage outside vendors.
Print Services Our In-House Production Printing operations are designed to produce impressive, polished, and professional marketing pieces to make you look like the best in the business—at a minimal cost and unbeatable turnaround time.
BUSINESS CARDS PROPERTY FLYERS BROCHURES NEWSLETTERS DIRECT MAIL SERVICES LEAD GENERATION BOOKLETS REAL ESTATE REVIEWS INVITATIONS POSTERS & BANNERS
Creative Services
Our marketing team is equipped with industry-leading software and years of graphic design experience to supply you with any creative work you might need to brand your business and impress your clients. SERVICES INCLUDE: Graphic Design Logos and Branding Professional Headshots & Lifestyle Photos Videography Brand Coaching Advertising Services
Auto-Flow Programs We believe the more you stay in Flow with your sphere, the more your business will naturally thrive. We have programs that utilize both mail and e-mail touches to keep you in front of your people at all times. Enter your contacts into your database, and our team takes care of the rest! TOPICS INCLUDE: Community Events & Schedules General Real Estate Information Homeowner Tips & Advice
AUTO-FLOW AVAILABLE FEATURES: “Set it and forget it” program Automatically branded to the agent and mailed to their database Includes market statistics Discounted printing and postage
ALSO AVAILABLE: On-demand printing for $0.25 a piece without addresses or postage Great use for open house or event takeaways Several designs and topics to choose from!
John & Ann ie Smith 123 Main St reet Lexington, KY 40515
Digital Support & Expertise We recognize the critical role of digital marketing in today’s real estate
Additionally, we offer ongoing social media tools, training, support, and
landscape. Our team of in-house digital marketing experts is dedicated
coaching, ensuring our agents are equipped with the latest tools and
to helping our agents build and enhance their online presence. From
knowledge to thrive online. This individualized, hands-on approach
conducting thorough Digital Footprint audits to implementing targeted
ensures we meet each agent where they are and empowers them to
enhancement strategies, we provide comprehensive support.
effectively connect and grow their business in the digital age.
SOCIAL MEDIA SUPPORT FEATURES: Social Media Image of the Day & Library Property Promotion Graphics Straight to Your Inbox Social Media Master Classes Individual Coaching Programs Video Production & Editing Digital Footprint Audit & Enhancement
Market Reports & Real Estate Reviews Information is key when it comes to being a real estate expert, and supplying your clients with valuable, timely and understandable market reports can build trust and a lasting impression. We offer a variety of statistical pieces that will appeal to a wide range of consumers. Data ranges from national to hyper-local areas and are accessible in high-quality printed pieces or digital formats. TOPICS INCLUDE: Community Guides Market Reports (neighborhood & zip code levels) Customized Real Estate Reviews Market Watch, powered by your agent website Monthly Price-Banded Report
Thank you! Thank you for the opportunity to discuss the culture, philosophies, and leadership we offer at Rector Hayden REALTORS®. Our goal is to provide an environment that enables every agent to reach his or her highest potential both personally and professionally. If you are looking for a place where your success is encouraged, supported, and enriched, maybe it is time to find out why Rector Hayden is the right brokerage for you. We look forward to meeting with you to discuss your real estate career and how our tools and insights can help you build a better business and a better life. From all of us at Rector Hayden REALTORS® To learn more about why agents choose Rector Hayden, visit
rhr.com/Join-Rector-Hayden