Why Choose Magento for e-Commerce Website Development?

Why Choose Magento for eCommerce Website Development?

Introduction

With the continuously rising number of online shoppers across the globe, all businesses should look forward to having their own online store to sell their products and services. There are several outstanding e-commerce web development solutions out there like Magento, Shopify, WooCommerce, and more, they can ease the task of building a user-friendly e-commerce website.

Magento is an e-commerce platform, created as an open-source technology. It offers a variety of different features such as shopping cart systems, controlling content and functionality, catalog management along with many others. Nike, Samsung, Coca-Cola, and many other renowned online retailers are using Magento at this time. The platform holds 4.55% of e-commerce market share, which makes it the fourth-largest e-commerce platform, it powers around 141,800 websites.

Magento is a complete solution for building an e-commerce website that reflects your brand and products. A Magento e-commerce development company is capable of creating a great online store using an array of features such as Magento debugger, EcomDev PHP unit, easy temple path hints, multistore search fields, and more. These amazing features and many other functionalities of Magento encourage e-commerce companies to choose Magento over other e-commerce development platforms.

Let us now discuss why Magento, would be a top choice for your e-commerce website.

• Affordable website development • Multiple website management • Magento community • Open-source platform • Excellent performance • Payment options • SEO-friendly platform • Mobile experience • Third-party integration

No matter what’s the size of your business, you can create your online store using some basic features of Magento and switch to a sophisticated custom version when your business picks up the pace. Magento was developed especially to be an e-commerce solution, it offers a lot of amazing features that help developers to build a user-friendly e-commerce website with ease.

Let’s read in detail why Magento could be a good option for your e-commerce website or your future online store.

1. Affordable website development Affordability is an important factor to consider while choosing an e-commerce development platform. If you are looking for a quick and economical ecommerce solution, Magento could be a great option. Magento website development is affordable as cloud hosting lowers the cost of maintenance, monitoring and hosting an e-commerce solution. The cost is very much dependent on the number of features you want, your location, and the Magento version you have chosen. The average cost for a Magento website starts at $2000.

2. Multiple website management Using a multi-store option on an e-commerce website is a great idea. If you wish to apply a comprehensive multi-store strategy on your online store, Magento could be the best choice. Magento is preferred by many online businesses for a multi-store strategy that allows you to create and manage online shops from one dashboard. It is a quick way to add products to multiple stores, this functionality is time-saving, and makes website development solutions much easier.

3. Magento community Magento has a huge community of dedicated developers, programmers, bloggers, project managers, etc. If developers are facing any issue, they can reach out to the community members. More than 360,000 forum members are associated with the community, they are well equipped in providing proper guidelines and fixes for a particular issue. Magento community regularly updates users about trends and the latest tech.

4. Open-source platform Magento is free and open-source, unlike one of the top competitors Shopify, where you have to pay. The platform allows online retailers to customize websites aligned with their business preferences. If you hire a Magento development agency, Magento experts can develop and promote your Magento online store with the help of Magento modules. By installing or developing Magento modules on the online store, the developer can add new features for an impressive look and feel.

5. Excellent performance Magento is a clear winner when comes to reducing page load time, query processing and other static operations, it ensures high performance of your ecommerce website. Magento is also preferred for its thousands of extensions that can be used for customization purposes. You can easily make your ecommerce website stand out by adding new customizations.

6. Payment options The incorporation of popular payment methods on e-commerce websites is a must considering the ease of part of customers. Magento supports almost all popular payment methods such as PayPal, Authorize.net, Google checkout, Amazon payment, bank transfer, cash on delivery and other methods. If possible, always provide users a variety of payment options on your online store so that your customers can make online payments without any hassle.

7. SEO-friendly platform Magento is an SEO friendly platform that gives you an advantage over other ecommerce solutions. The platform is packed with features such as SEO friendly URL structure, sitemaps, positioning layer, URL requires, descriptions, etc.

Integration of SEO plugins and extensions can help your website rank higher, so go for these features for making your website more friendly and easily crawlable by Google bots, for better search engine result page positioning.

8. Mobile experience Around 60% of online buyers use mobile devices to place orders. Therefore, you need to develop an online store that is compatible with smartphones.

Fortunately, Magento supports HTML5 to enhance the shopping experience on mobile devices and also help adjust the image size and supports video. In simple words, Magento can be the best choice for developing an exceptional mobile shopping performance.

9. Third-party integration With Magento’s development platform, it is easier to integrate a large number of third-party services on your e-commerce website. This involves including payment gateways, database applications, transportation, shipping, order tracking, etc. Additionally, the platform offers built-in google tools such as google analytics, Google checkout, and Google base, which help you keep a tab on your website’s performance.

Let’s compare Magento with other top e-commerce solution Magento development services are used by many e-commerce websites around the globe and the platform is becoming a top choice for all types of small and mid-level businesses. Magento not only offers incredible features, but it also outperforms popular e-commerce solutions such as Shopify and WooCommerce when comes to particular feature or service.

Let’s read in detail and compare popular online store development platforms.

• Magento If you are selling more than 500 items on your e-commerce website, consider Magento for your online store. It offers a comprehensive solution in the long term, numerous customization opportunities, and a huge Magento community.

• Shopify If you are in a hurry to sell products on your online store, Shopify is the best option. This is a great platform if you are not planning to switch to another ecommerce CMS and satisfied with existing themes and designs for your online store.

• WooCommerce This is a perfect choice if you are looking for high-level customization. This WordPress plugin is best for small to mid-size online stores.

Conclusion Whether you have an existing online store or plan to start one in the future, always choose a platform that fits your budget and preferences. Magento can be your top choice as Magento website development is cheaper compared to other platforms such as Shopify and offers many incredible features at a lower development cost.

If you buy Magento enterprise edition, you will receive a range of features such as segmentation with targeted offers, return management authorization, price and promotions, improved catalog management, a customizable CMS, and many more. In the case of an established business, you should focus on Magento enterprise edition, and you can hire Magento developers to create a scalable online store with features and functionalities of your choice.

Reference: http://customerthink.com/why-choose-magento-for-e-commerce-websitedevelopment/