Sustainable Brand Spotlight: KOA

By Olivia Dennison

Based in Sully, South Wales, KOA are an ethically driven jewellery retailer, who create stunning products that reflect the beautiful coastline of their studio base. Their modest designs radiate the harmonious, tranquil energy of the nature that surrounds them, with calming blues and greens in their designs and featuring simple, plant or astronomical inspired shapes. This affordable, eco-conscious jeweller is our favourite new source of modern accessories. KOA products are created from a material called pewter, containing 100% recycled tin from discarded electronic goods, whereby the jeweller describe themselves on their website as ‘creating beauty from waste’. The brand has a solid focus on quality over quantity, with small scale production that has emphasis on craftsmanship and artistry over commerce. While their designs are delicate, their recycled material is built to last, with pewter having an anti-tarnish quality. It also does not contain nickel or lead, which is often the result of skin irritation from jewellery, so your skin will always feel fresh after each wear! Each thoughtfully packaged purchase also comes complete with postcards on how to care for your new jewellery, As an independent business, KOA strives to only work with small businesses that produce high quality products. They believe this gives them a network that promotes artistry and sustainability among shop-keepers, curators and customers! What’s not to love?