December 2021 ProfitSOURCE Brochure

Phone: (614) 873-4683

u

www.selectsires.com

Overview Increased profits from lower-value genetics

Diversification of marketing options and timing for beef-cross calves

Improvement of short-term cash flow through inventory management

Utilization of the correct beef genetics, calf care guidelines and traceability measures to ensure demand and marketplace premiums

ProfitMAX - Genetic Strategies to Maximize Profit Dairy farmers are improving efficiency and driving genetic progress through ProfitMAX® consultations. The process begins with genetic and reproductive audits to identify challenges and opportunities within the herd. The resulting genetic strategies often recommend mating lower-value genetic merit herdmates to elite beef sires. While these genetic strategies can add a revenue source, the use of elite beef sires and appropriate rearing protocols for beef x dairy crossbred calves are both essential components to yield a quality end-product, as well as enhance their market value.

That’s where Select Sires’ ProfitSOURCE program fits in the model.

ProfitSOURCE - A PREMIUM Program for a PREMIUM Product ProfitSOURCE sires significantly impact your herd’s bottom line by increasing the revenue generated from your lower genetic value females.

Select Sires’ ProfitSOURCE sires have been selected for crossbreeding on Holsteins and Jerseys. These sires excel for calving ease, growth performance and carcass merit while offering elite fertility to maximize reproductive performance. The lineup of ProfitSOURCE sires includes elite terminal beef sires designed to meet specific genetic criteria as listed below.

Superior Genetics Yield Premium Prices Angus Sires • Top 30 percent of the breed for five of the six EPD traits related to growth and carcass merit: Weaning Weight (WW), Yearling Weight (YW), Carcass Weight (CW), Marbling (Marb.), Ribeye Area (RE) and $Angus x Holstein ($AxH) or $Angus x Jersey ($AxJ).

• Top 55 percent of the breed for Calving Ease • Top 50 percent of the breed for Residual Average Daily Gain (RADG) • Bottom 70 percent of the breed for Yearling Height (YH) $Angus x Holstein Index and $Angus x Jersey Index: are bioeconomic indexes expressed in dollars per head. Each represents the expected average difference in future beef x dairy progeny value when compared to progeny of other Angus sires if randomly mated to Holstein or Jersey cows and the calves are exposed to the same environment.

Simmental, Charolais and Limousin Sires • Top 50 percent of their respective breed for both Calving Ease and Terminal Index. The Terminal Index combines traits for growth, gain and end-product merit into one index. Selecting above-average sires for Terminal Index means your resulting calves will perform well and earn premiums at harvest. Using ProfitSOURCE sires gives you the best opportunity to realize additional revenues from calves that are expected to hit or exceed market targets.

Simmental - Terminal Index (TI): evaluates the merit of sires where all offspring (both male and female) are fed and sold on a carcass grade and yield basis. ®

Charolais - Terminal Sire Index (TSI): represents a dollar index per terminal progeny produced from a bull in the Charolais database, ranked by profit potential.

Limousin - Mainstream Terminal Index ($MTI): measures differences in expected profit per carcass produced on a mainstream grid (yield grade 1 or 2, Select to low-Choice quality grade, and no over- or under-weights or dark cutters).

Fertility Without Compromise Select Sires has earned a reputation for having the most fertile semen in the A.I. industry. Our fertility advantage is consistently validated with each dairy sire summary by the national Sire Conception Rate (SCR) fertility comparisons. SCR is a third-party summary of pregnancy check validated data, summarized and published by the Council on Dairy Cattle Breeding (CDCB).

Fertility Verified Sires While Select Sires’ beef bulls don’t accumulate nearly the number of conception records accumulated by our Holstein and Jersey sires, beef semen is evaluated through the same lab and held to the same rigorous standards as our dairy semen. Using conception data along with quality control evaluations, beef sires designated as Fertility Verified have been field tested and achieved Select Sires’ industry-leading quality standards.

ProfitMAX and Your Success Our Passion. are registered trademarks of Select Sires Inc. ™ProfitSOURCE is a trademark of Select Sires Inc.

ANGUS Sires

Sire

CE BW YW RADG YH CW Marb. RE $AxH $AxJ

Fertility TD Verified Beef

7AN363 HORIZON 12 -1.1 113 0.28 0.7 40 0.69 0.62 120 109  % Rank 15 10 35 20 25 55 30 40 40 40 7AN476 ALL PROFIT 12 1.1 129 0.28 0.5 54 0.99 0.85 174 171  % Rank 15 50 15 20 45 25 10 15 15 10 7AN526 CHECK IT 11 -1.4 118 0.29 0.6 46 0.97 0.84 164 165   % Rank 20 10 30 15 35 40 10 15 15 15 7AN556 PRIME EFFECT 6 1.1 146 0.28 0.4 54 1.30 0.66 159 115   % Rank 55 50 3 20 55 25 2 35 20 35 14AN557 FORTUNE 5 1.9 152 0.30 0.5 49 0.97 0.56 107 71  % Rank 60 65 2 10 45 35 10 50 50 60 7AN572 FOR SURE 5 1.9 147 0.31 1.0 59 1.29 1.02 178 187   % Rank 65 65 3 10 10 20 3 5 10 10 7AN573 ADVANTAGE 11 1.1 124 0.27 0.7 60 1.24 0.98 193 193   % Rank 15 50 20 30 30 20 3 10 10 5 7AN575 STRONGHOLD 4 1.9 155 0.32 0.8 67 1.02 0.67 175 160  % Rank 70 65 2 4 20 5 10 35 10 15 9AN578 AUGUSTUS 11 -0.5 111 0.23 0.3 48 1.21 0.70 161 136  % Rank 15 15 40 60 75 45 4 35 20 25 2AN588 HIGH RANK 3 1.6 148 0.33 0.4 61 1.11 1.06 205 191   % Rank 80 60 3 3 65 15 10 3 3 10 2AN613 AMARILLO 7 2.0 147 0.30 0.7 81 1.12 1.08 213 216   % Rank 45 70 3 10 30 1 10 3 2 2 2AN619 CIMARRON 14 1.1 156 0.27 1.0 69 1.37 1.15 200 216   % Rank 4 50 2 30 10 10 2 2 4 2 2AN620 APPROACH 7 0.7 131 0.27 0.3 54 1.21 1.17 201 182   % Rank 45 40 15 30 75 30 4 2 4 10 2AN626 KING WILLIAM 13 0.4 155 0.34 0.9 78 1.24 0.93 202 182   % Rank 10 30 2 2 15 2 3 10 4 10 2AN627 TAKE AIM 11 0.3 141 0.26 0.6 64 1.37 0.89 209 194   % Rank 15 30 10 35 40 15 2 15 3 5 2AN630 REINFORCE 9 1.8 164 0.34 1.0 72 1.11 1.08 209 229   % Rank 30 65 1 2 10 4 10 3 3 1 714AN639 WHITEWATER 6 2.7 148 0.28 1.0 88 1.26 1.11 208 179

% Rank 55 85 3 20 10 1 3 2 3 10 2AN648 SHADOW 12 -0.9 137 0.32 0.8 71 1.11 1.02 209 213  % Rank 10 15 10 5 20 5 10 5 3 2 2AN649 PREFERENCE 14 0.5 155 0.32 0.3 71 1.41 1.30 251 234  % Rank 4 35 2 5 75 5 1 1 1 1 2AN650 LOCOMOTION 10 1.1 136 0.29 0.7 58 1.09 1.04 194 197   % Rank 20 50 10 15 30 20 10 4 5 5 714AN652 FEATURE 8 3.2 145 0.27 0.5 71 0.99 1.23 202 198 % Rank 35 90 4 30 55 5 15 1 4 5 714AN653 COLOSSAL 12 -0.1 146 0.29 0.5 67 1.03 0.76 188 173  % Rank 10 25 4 15 55 10 10 25 10 10 714AN656 SEDONA 11 2.1 136 0.32 0.5 63 1.24 0.84 211 218 % Rank 15 70 10 5 55 15 3 20 2 2 2AN659 TOPEKA 12 0.7 153 0.29 0.5 76 1.17 1.05 228 222  % Rank 10 40 2 15 55 3 5 4 1 2 2AN660 FRICTION 5 2.2 152 0.29 0.8 66 1.21 1.05 196 204  % Rank 65 75 2 15 20 10 4 4 5 4 2AN661 HEADWAY 7 2 131 0.28 0.4 55 1.52 1.11 223 206  % Rank 45 70 15 20 65 30 1 2 2 3 2AN663 OUTPUT 9 0.9 144 0.29 0.7 69 1.23 1.05 214 211  % Rank 30 45 4 15 30 10 3 4 2 3 2AN667 SALINA 20 -1.9 128 0.24 0.5 49 1.43 1.26 213 201   % Rank 1 4 15 55 55 45 1 1 2 4

SIMANGUS™ Sires Fertility TD Power Sire

7SM84 MADISON % Rank

CE

BW

YW

RADG

CW

Marb.

RE

TI

Verified

13.5 -0.1 122.1 0.30 35.5 0.74 0.97 87.0



7SM98 ARCHITECT 14.4 -0.5 106.3 0.26 30.9 0.51 0.52 75.0 % Rank 25 35 70 50 60 20 75 60



7SM100 COUNTRY BOY 15.4 -3.3 114.7 0.26 % Rank 15 5 50 50

80.1

Beef

Genetics











89.5





2SM110 VIKING % Rank

13.4 0.9 139.9 0.30 60.4 0.45 0.86 90.9





714SM111 COMBAT % Rank

13.6 -0.6 131.7 0.33 52.9 0.60 0.53 87.7



35

40

35

25

40

4

32.6 0.26 50

60

10

0.80 25

2SM107 MAINSTREAM 14.2 1.1 148.3 0.36 49.6 0.37 0.95 % Rank 25 65 4 4 10 40 10 35 35

60 30

10 20

25 10

2

10 10

15

0.75

92.6





714SM117 WINCHESTER 16.2 0.3 139.0 0.33 44.3 0.64 0.40 % Rank 10 50 10 10 20 10 90

90.1







13.1 -0.5 126.1 0.25 33.3 0.61 0.56 90.3







714SM118 COLT % Rank

40

35

30

60

10

20

40

75

2SM114 PREDICTABLE 17.6 -0.4 123.5 0.27 % Rank 5 35 35 40

5

25

15

39.2 0.71 30

50

4

10

35

70

4

10 10

714SM119 REMINGTON 12.8 1.3 122.5 0.24 49.8 0.52 0.64 84.0 % Rank 45 70 35 65 10 15 55 25 714SM120 SPRINGFIELD 13.4 1.6 135.0 0.29 35.2 0.47 % Rank 35 75 15 30 40 25

0.73 35

88.1 10

 



Follow The Leader to Greater Profits More than 75 percent of the semen sold into the beef x dairy market Stud Comparison - Angus Beef x Dairy Terminal Index Averages from Select Sires is Angus. Our consumers demand a high-quality, high-grading product, which often ties to one of more than 100 branded beef programs that include the word “Angus” in their name.

Last year the American Angus Association (AAA) released two new bioeconomic indexes expressed in dollars per head. Each represents the expected average difference in future beef x dairy progeny value when compared to progeny of other Angus sires when randomly mated to Holstein ($AxH) or Jersey ($AxJ) cows with calves exposed to the same environment. Based on current data, Select Sires has a $20 to $75 per head genetic advantage over other sources of beef x dairy genetics. That’s the difference between earning premiums versus discounts in the marketplace and on grids. The use of quality genetics has tangible value to our feedlot and packing partners. These stakeholders experience daily the impact of genetics on their business and recognize the value in Select Sires’ ProfitSOURCE program. When they see calves tagged with a red ProfitSOURCE tag, they know they will capture added value throughout the supply chain, which makes them more competitive in the marketplace.

As commodity beef x dairy calves sired by low-priced or non-identified beef semen are fed and harvested, feed yards and packers have realized there can be a spread of more than $400 in the value of animals based on their genetics. A black hide alone will no longer be enough to make calves marketable.

Documentation of what’s under the hide is becoming essential. Contact your Select Sires representative today for help determining which sires will create the greatest profitability in your herd.

CHAROLAIS Sires

Fertility TD Sire

CE BW YW CW REA Marb. TSI Verified Beef

9CH99 FREE RIDE 9.7 -3.4 113 14 0.67 0.17 262.46 % Rank 20 9 25 55 40 25 20



9CH103 LEAD TIME 12.0 -4.4 107 25 0.76 0.35 261.87 % Rank 9 5 40 20 30 3 20





9CH104 NEW MAN % Rank





12.6 -2.4 113 30 0.91 0.31 256.47 8

15

30

9

2CH105 SILVERSMITH 7.8 -0.2 134 % Rank 35 50 2

10

5

25

45 1.09 0.34 277.11



2CH106 FOREMAN % Rank

10.4 -2.4 107 23 0.70 0.26 255.44



9CH107 HONCHO % Rank

11.1 -3.8 119 28 0.60 0.12 262.09

20 15

15 7

40

1

2

25

20

35

15

55

1

2

9

30

40

20



Fertility

LIMOUSIN Sires

Sire

CE BW YW CW REA Marb. $MTI Verified

7LM15 AFRICA % Rank %LM

45 15 55 55 1 25 20

11 -0.7 94

22 1.70 0.18 61.53



7LM18 DAVY CROCKET 16 -0.1 94 46 1.15 0.54 70.39 % Rank LIM-FLEX 4 25 80 15 10 4 10



7LM19 FARMER JOE 17 -1.6 108 28 1.12 0.39 66.95 % Rank LIM-FLEX 2 10 50 65 10 20 20



7LM20 FILMER % Rank



13 -0.6 108 21 0.89 0.41 69.02

25

20

50

90

30

15

15

Fertility Sire

WAGYU Sires

9KB3 9KB4 9KB5

SCD Tenderness Verified

HARU AA 7  MACHO MOUSE AA 10 TULLY AA 10

American Angus Association EPDs, American Simmental Association EPDs, American International Charolais Association EPDs, North American Limousin Foundation EPDs and Wagyu data as of 11/30/2021. ™SimAngus is a trademark of the American Simmental Association.

TAGGED for Quality Assurance

partners

Calf ranches, feedlots and packers interested in source-verified, high quality ProfitSOURCE calves have established partnerships with Select Sires. ProfitSOURCE partners may vary depending on geography, size of dairies, ownership arrangements, breed preferences, genetic criteria and end-product targets. Current Select Sires partners include:

TD Beef TD Beef has an exclusive partnership with Select Sires and requires the use of elite terminal bulls selected specifically for their program, as indicated in this brochure.

Access to the TD Beef program is contingent upon calf pickup logistics and ranch availability in your region.

Dairy producers will be offered a premium for day-old calves, but must agree to utilize Select Sires for all of their beef and dairy genetic inputs under the TD Beef program. Our list of TD-qualified sires is growing.

Power Genetics Power Genetics is acquiring calves from dairies utilizing qualified SimAngus sires to breed purebred Holstein dairy cows. They transport them to calf ranches, on to Power Genetics’ feedyards and ultimately to Cargill Meat Solutions. Power Genetics’ long-term relationship with Cargill currently allows them to market 5,000 head per week.

By tagging beef x dairy calves with red ProfitSOURCE tags, breeders certify the calves are offspring of ProfitSOURCE-qualified sires that excel for terminal index in their respective breeds. These indexes combine traits for growth, daily gain and end-product carcass merit. Calves identified with the red ProfitSOURCE tags offer increased value to potential buyers based on their genetic merit.

The red ProfitSOURCE EID and dangle tags are available from Select Sires to identify qualifying calves. The tags will add value and legitimacy to the beef x dairy calves by capturing and tracking information from the dairy, calf ranch and feedyard to the packing plants. The ProfitSOURCE tag will offer traceability along the production chain that is not only appreciated, but requested by consumers and trading partners.

At this time, Select Sires, through the ProfitSOURCE program offers the only red EID tags in the industry, making them unique from a visual detection standpoint. For calves to qualify to be tagged with the RFID button, producers must have signed an agreement to signify compliance with sire use, rearing practices and data sharing.

Calf Care Program An important component of ProfitSOURCE is compliance with newborn calf-care guidelines to ensure offspring perform as expected throughout the supply chain. Check with your representative for more details.

New sires are currently being added to the ProfitSOURCE program.

To see the latest listing, learn more about tagging your qualified beef x dairy offspring for quality assurance and to explore options for marketing your beef x dairy calves, contact your local Select Sires representative or visit our website at www.selectsires.com and click on the ProfitSOURCE tab.

Product of the USA SS927