ProfitSOURCE Sires | August 2020

August 2020

Phone: (614) 873-4683

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www.selectsires.com

Identify areas to increase profitability Determine proper herd inventories Dairy farmers are increasing efficiencies and driving genetic progress through ProfitMAX consultations. The process begins with genetic and reproductive audits to identify challenges and opportunities within the herd. The resulting genetic strategies often include mating herdmates with lower genetic merit to elite beef sires. While these genetic strategies can add a revenue source, the use of elite beef sires and appropriate rearing protocols for dairy x beef crossbred calves are both essential components to yield a quality end product, as well as enhance their market value. That’s where Select Sires comes in with the ProfitSOURCE program.

Increase profits from lower-value genetics Create elite replacements from your best genetics Improve short-term cash flow

offspring (both male and female) are fed and sold on a carcass grade and yield basis.

ProfitSOURCE sires can significantly impact your herd’s bottom line by increasing the revenue from your lower genetic value females. Select Sires’ ProfitSOURCE sires have been selected for crossbreeding on Holsteins and Jerseys. These sires excel for calving ease, growth performance, carcass merit, and they offer elite fertility to maximize reproductive performance.

The lineup of ProfitSOURCE sires will include elite terminal beef bulls designed to meet specific genetic criteria.

For Angus sires: • Top 30 percent of the breed for five of the six EPD traits related to growth and carcass merit: Weaning Weight (WW), Yearling Weight (YW), Carcass Weight (CW), Marbling (Marb.), Ribeye Area (RE) and $Angus x Holstein or $Angus x Jersey.

• Top 55 percent of the breed for Calving Ease • Top 50 percent of the breed for Residual Average Daily Gain (RADG) • Bottom 70 percent of the breed for Yearling Height (YH) For Simmental, Charolais and Limousin sires: • Top 50 percent of their respective breed for both Calving Ease and Terminal Index.

The Terminal Index combines traits for growth, gain and end-product merit into one index. Using above-average sires for Terminal Index means your resulting calves will perform well and earn premiums at harvest.

Using ProfitSOURCE sires gives you the best opportunity to realize additional revenues from calves who hit or exceed market targets.

Charolais - Terminal Sire Index (TSI): represents a dollar index per terminal progeny produced from a bull in the Charolais database, ranking them for profit potential.

Limousin - Mainstream Terminal Index ($MTI): measures differences in expected profit per carcass produced on a mainstream grid (yield grade 1 or 2, Select to low-Choice quality grade, and no over- or under-weights or dark cutters).

Fertility Without Compromise Select Sires has earned a reputation for having the most fertile semen in the A.I. industry. Our fertility advantage is consistently validated with each dairy sire summary by the national Sire Conception Rate (SCR) fertility comparisons. SCR is a third-party summary of pregnancy check validated data, summarized and published by the Council on Dairy Cattle Breeding (CDCB).

The graph below shows Select Sires’ fertility advantage.

Fertility Verified Sires While Select Sires’ beef bulls don’t accumulate nearly the number of conception records as our Holstein and Jersey sires, beef semen is evaluated through the same lab and held to the same rigorous standards as our dairy semen. Using conception data along with quality control evaluations, beef sires designated as Fertility Verified have been field tested and achieved Select Sires’ industry-leading quality standards.

FERTILITY

ERIFIED

Select Sires consistently delivers more pregnancies!

Angus - $Angus x Holstein Index ($AxH) and $Angus x Jersey Index ($AxJ): are bioeconomic indexes expressed in dollars per head. Each represents the expected average difference in future beef-on-dairy progeny value when compared to progeny of other Angus sires if randomly mated to Holstein or Jersey cows and calves are exposed to the same environment.

Simmental - Terminal Index (TI): evaluates the merit of sires where all ®

ProfitMAX is a registered trademark of Select Sires Inc., ™ProfitSOURCE is a trademark of Select Sires Inc.

Source: August 2020: Holstein Active Proven and Genomic Young Sires A.I. Listing, Domestic, Limited Active and Foreign Bulls.

New Angus Indexes Make Selection for Beef x Dairy Easier In July, the American Angus Association released two indexes designed as specific crossbreeding tools for Angus bulls being mated to dairy cows. $Angus x Holstein Index ($AxH): a bioeconomic index value expressed in dollars per head. It is the expected average difference in future beef-on-dairy progeny value when compared to progeny of other Angus sires if randomly mated to Holstein cows and calves are exposed to the same environment. $Angus x Jersey Index ($AxJ): a bioeconomic index value expressed in dollars per head. It is the expected average difference in future beef-on-dairy progeny value when compared to progeny of other Angus sires if randomly mated to Jersey cows and calves are exposed to the same environment.

ANGUSSires

7AN476 ALL

PROFIT

714AN604 TOP

Sire

CE

BW

YW

RADG

YH

7AN363 HORIZON % Rank

11

-1.1

114

.28

15

10

25

15

7AN408 KONZA % Rank

13

-0.8

117

.28

10

15

25

15

7AN476 ALL PROFIT % Rank

13

0.3

121

.29

10

30

20

15

7AN526 CHECK IT % Rank

13

-1.5

118

.32

10

10

20

3

7AN556 PRIME EFFECT 6 % Rank 55

1.3

148

.28

50

1

15

14AN557 % Rank

FORTUNE

7AN573 % Rank

ADVANTAGE

7AN575 % Rank

STRONGHOLD

9AN578 % Rank

AUGUSTUS

7AN582 % Rank

FIRST LIGHT

7AN583 % Rank

BRUSHFIRE

7AN588 % Rank

HIGH RANK

714AN604 TOP CUT % Rank

CUT

CW

Marb.

RE

$AxH

$AxJ

0.7

48

.90

.62

113

118

25

30

15

35

20

25

0.2

56

.32

.90

150

142

80

15

70

10

15

15

0.4

52

1.01

.88

166

160

60

20

10

10

10

10

0.6

50

.99

.88

177

179

35

25

10

10

4

4

0.5

60

1.28

.79

167

134

50

10

2

20

10

20

6

2.1

155

.31

0.6

60

.93

.68

125

99

55

70

1

4

40

10

15

30

25

35

10

1.1

124

.27

0.7

60

1.21

1.0

183

185

20

45

15

25

30

10

3

5

3

3

5

1.9

152

.31

0.9

66

1.0

.75

158

151

60

65

1

4

15

4

10

25

10

10

10

-0.4

109

.23

0.3

44

1.05

.72

136

117

20

20

35

55

75

45

10

25

20

25

6

2.4

132

.30

1.0

59

1.28

.86

143

128

55

75

10

10

10

10

2

15

15

20

14

1.5

118

.21

0.7

54

1.04

.95

153

153

4

55

20

75

30

20

10

10

15

10

4

1.3

148

.35

0.5

60

1.01

1.08

188

180

70

50

1

1

50

10

10

3

3

4

11

1.5

139

.27

0.4

54

1.55

.88

205

183

15

55

3

25

65

20

1

10

1

3

American Angus Association EPDs as of 07/27/2020

Fertility TD Beef Verified Beef

Top Dollar Angus

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SIMMENTAL Sires

7SM84 MADISON

Sire

CE

BW

YW

RADG

CW

Marb.

RE

TI

Fertility Verified

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7SM84 MADISON % Rank

11.1

2

119.3

.29

29.4

.79

.94

87

60

85

10

10

55

1

10

2

7SM98 ARCHITECT % Rank

13.6

-1.1

87.7

.21

19.1

.51

.41

73

30

20

75

55

90

15

90

35

7SM100 COUNTRY BOY 16.2 % Rank 10 714SM107 MAINSTREAM 12.8 % Rank 40

-2.3

111

.27

31.6

.31

.86

78

10

25

15

45

45

15

15

0.2

134.9

.30

40.3

.41

.91

88

45

2

4

15

30

10

1

TD Beef Top Dollar Power Beef Angus Genetics

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CHAROLAIS Sires

9CH103 LEAD

Sire

CE

BW

7CH95 CASCADE % Rank

5.4

0

55

40

9CH99 FREE RIDE % Rank

8.5

-2.1

25

15

9CH103 LEAD TIME % Rank 9CH106 FOREMAN % Rank 9CH107 HONCHO % Rank

11.5

-4.0

7

3

7.2

-0.6

35

30

10.5

-3.1

15

6

YW

CW

REA

Marb.

TSI

71

26

.74

.20

216

25

20

30

20

25

67

15

.70

.17

217

30

75

50

20

20

64

24

.72

.46

222

35

35

40

1

15

71

27

.85

.28

222

20

20

15

3

10

77

29

.73

.14

226

10

15

40

30

7

American Simmental Association EPDs as of 07/27/2020. American International Charolais Association EPDs as of 07/27/2020.

TIME

Fertility TD Beef Top Dollar Verified Beef Angus

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LIMOUSIN Sires

7LM15 AFRICA

Sire

CE

BW

7LM15 AFRICA % Rank

12

-1.3

30

10

7LM16 ARGUS % Rank

15

-2.3

10

3

YW

CW

REA

Marb.

$MTI

94

6

1.25

-.08

52.00

50

90

20

30

25

102

32

.72

.17

57.17

45

30

60

30

35

7LM15 DAVY CROCKET 16 % Rank 3

-0.6

95

37

.94

.38

64.60

15

70

20

25

5

10

7LM19 FARMER JOE % Rank

17

0.1

107

13

1.16

.08

58.30

2

30

35

95

3

45

30

7LM20 FILMER % Rank

14

1.4

120

23

1.17

-.04

57.43

20

60

3

25

45

1

1

14LM4514 FIDELO % Rank

12

1.1

101

6

.90

-.18

48.28

35

55

40

95

65

50

45

Fertility Top Dollar Verified Beef

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WAGYUSires

7KB2 EMORI

Sire

7KB1 7KB2 14KB3

SEIGI EMORI HARU

SCD

Tenderness

VA AA AA

3 4 7

North American Limousin Foundation EPDs and Wagyu data as of 07/27/2020.

Fertility Verified

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TAGGED for Quality Assurance!

Calf ranches, feedlots and packers interested in source-verified, high quality ProfitSOURCE calves have established partnerships with Select Sires. ProfitSOURCE Partners may vary depending on geography, size of dairies, ownership arrangements, breed preferences, and genetic criteria and end product targets. Some current partners include: TD Beef TD Beef has an exclusive partnership with Select Sires and requires the use of elite terminal bulls selected specifically for their program, as indicated in this brochure.

Access to the TD Beef program is contingent upon the availability of calf pickup and ranch availability in your region.

Dairy producers will be offered a premium for day-old calves, but must agree to utilize Select Sires for all of their beef and dairy genetic inputs under the TD Beef program. Our list of TD-qualified bulls is growing.

Top Dollar Angus Top Dollar Angus is a third-party verification company. Select Sires has sires that qualify for the Top Dollar program. In order for a dairy to receive marketing assistance from Top Dollar Angus, they must utilize Top Dollar-approved sires and submit a verification fee of $4/head. Top Dollar will assist marketing the calves as either day-olds or feeder cattle. They do not have one specific supply chain and use video auction to promote a lot of cattle. In general, Top Dollar cattle have brought premiums for their owners.

Power Genetics Power Genetics is acquiring calves from dairies utilizing qualified SimAngus sires to breed purebred Holstein dairy cows. They transport them to calf ranches, on to Power Genetics’ feedyards and ultimately to Cargill Meat Solutions. Power Genetics’ long-term relationship with Cargill currently allows them to market 5,000 head per week.

By tagging beef-cross calves with red ProfitSOURCE EID tags, breeders certify the calves are offspring of ProfitSOURCE-qualified sires that excel for terminal index in their respective breeds. These indexes combine traits for growth, daily gain and end-product carcass merit.

Calves identified with the red ProfitSOURCE EID tags offer increased value to potential buyers based on their genetic merit.

Red EID eartags are available from Select Sires to tag ProfitSOURCEqualifying calves. The tags will add value and legitimacy to the beef-ondairy crossbred calves by capturing and tracking information from the dairy, calf ranch and feed yard to the packing plants. The ProfitSOURCE tag will offer traceability along the production chain that is appreciated and requested by consumers and trading partners. These efforts will strengthen the marketing opportunities for crossbred cattle.

At this time, Select Sires and the ProfitSOURCE program offers the only red EID and hang tags in the industry, making them unique from a visual detection standpoint. To be tagged with the RFID button, calves must be sired by ProfitSOURCE sires and meet established criteria for management and rearing.

Calf Care Program An important component of ProfitSOURCE is compliance with newborn calf-care guidelines to ensure offspring perform as expected throughout the supply chain. Check with your representative for more details.

New sires are currently being added to the ProfitSOURCE program.

To see the latest listing, learn more about how you can tag your qualified beef x dairy cross offspring for quality assurance, and explore options for marketing your crossbred calves, contact your local Select Sires representative or visit our website at www.selectsires.com and click on the ProfitSOURCE tab.

Product of the USA SS927