ProfitSOURCE® Brochure | April 2022

Phone: (614) 873-4683

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www.selectsires.com

Overview Increased profits from lower-merit females

Diversification of marketing options and timing for beef-cross calves

Improvement of short-term cash flow through inventory management

Utilization of the correct beef genetics, calf care guidelines and traceability measures to ensure demand and marketplace premiums

ProfitMAX - Genetic Strategies to Maximize Profit

ProfitSOURCE - A PREMIUM Program for a PREMIUM Product

Dairy farmers are improving efficiency and driving genetic progress through ProfitMAX® consultations. The process begins with genetic and reproductive audits to identify challenges and opportunities within the herd. The resulting genetic strategies often recommend mating lower-value genetic merit herdmates to elite beef sires. While these genetic strategies can add a revenue source, the use of elite beef sires and appropriate rearing protocols for beef x dairy crossbred calves are both essential components to yield a quality end-product, as well as enhance their market value.

ProfitSOURCE sires significantly impact your herd’s bottom line by increasing the revenue generated from your lower genetic value females.

Select Sires’ ProfitSOURCE sires have been selected for crossbreeding on Holsteins and Jerseys. These sires excel for calving ease, growth performance and carcass merit while offering elite fertility to maximize reproductive performance. The lineup of ProfitSOURCE sires includes elite terminal beef sires designed to meet specific genetic criteria as listed below.

Superior Genetics Yield Premium Prices Angus Sires • Top 30 percent of the breed for five of the six EPD traits related to growth and carcass merit: Weaning Weight (WW), Yearling Weight (YW), Carcass Weight (CW), Marbling (Marb.), Ribeye Area (RE) and $Angus x Holstein ($AxH) or $Angus x Jersey ($AxJ).

• Top 55 percent of the breed for Calving Ease • Top 50 percent of the breed for Residual Average Daily Gain (RADG) • Bottom 70 percent of the breed for Yearling Height (YH)

Charolais - Terminal Sire Index (TSI) represents a dollar index per terminal progeny produced from a bull in the Charolais database, ranked by profit potential.

$Angus x Holstein Index and $Angus x Jersey Index are bioeconomic indexes expressed in dollars per head. Each represents the expected average difference in future beef x dairy progeny value when compared to progeny of other Angus sires if randomly mated to Holstein or Jersey cows and the calves are exposed to the same environment.

Fertility Without Compromise Select Sires has earned a reputation for having the most fertile semen in the A.I. industry. Our fertility advantage is consistently validated with each dairy sire summary by the national Sire Conception Rate (SCR) fertility comparisons. SCR is a third-party summary of pregnancy check validated data, summarized and published by the Council on Dairy Cattle Breeding (CDCB).

Simmental, Charolais and Limousin Sires • Top 50 percent of their respective breed for both Calving Ease and Terminal Index. The Terminal Index combines traits for growth, gain and end-product merit into one index. Selecting above-average sires for Terminal Index means your resulting calves will perform well and earn premiums at harvest. Using ProfitSOURCE sires gives you the best opportunity to realize additional revenues from calves that are expected to hit or exceed market targets.

Simmental - Terminal Index (TI) evaluates the merit of sires where all offspring (both male and female) are fed and sold on a carcass grade and yield basis. ®

Limousin - Mainstream Terminal Index ($MTI) measures differences in expected profit per carcass produced on a mainstream grid (yield grade 1 or 2, Select to low-Choice quality grade, and no over- or under-weights or dark cutters).

Fertility Verified Sires While Select Sires’ beef bulls don’t accumulate nearly the number of conception records accumulated by our Holstein and Jersey sires, beef semen is evaluated through the same lab and held to the same rigorous standards as our dairy semen. Using conception data along with quality control evaluations, beef sires designated as Fertility Verified have been field tested and achieved Select Sires’ industry-leading quality standards.

ProfitMAX, ProfitSOURCE and Your Success Our Passion. are registered trademarks of Select Sires Inc.

ANGUS Sires Sire

7AN363 HORIZON % Rank 7AN476 ALL PROFIT % Rank 7AN526 CHECK IT % Rank 7AN556 PRIME EFFECT % Rank 14AN557 FORTUNE % Rank 7AN572 FOR SURE % Rank 7AN573 ADVANTAGE % Rank 9AN578 AUGUSTUS % Rank 2AN588 HIGH RANK % Rank 2AN613 AMARILLO % Rank 2AN619 CIMARRON % Rank 2AN620 APPROACH % Rank 7AN625 COUNTY LINE % Rank 2AN626 KING WILLIAM % Rank 7AN627 TAKE AIM % Rank 2AN630 REINFORCE % Rank 714AN639 WHITEWATER % Rank 714AN650 LOCOMOTION % Rank 2AN651 RULER % Rank 714AN652 FEATURE % Rank 714AN656 SEDONA % Rank 2AN659 TOPEKA % Rank 714AN660 FRICTION % Rank 714AN661 HEADWAY % Rank 714AN663 OUTPUT % Rank 14AN666 PRESCOTT % Rank 714AN667 SALINA % Rank 714AN693 JAMES % Rank

CE

BW

YW

RADG

YH

CW

Marb.

RE

$AxH

$AxJ

$B

Fertility Verified

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12

-1.1

113

0.28

0.7

40

0.69

0.62

120

109

139

15

10

35

20

25

55

30

40

40

40

40

12

1.1

129

0.28

0.5

54

0.99

0.85

174

171

169

15

50

15

20

45

25

10

15

15

10

10

11

-1.4

118

0.29

0.6

46

0.97

0.84

164

165

169

20

10

30

15

35

40

10

15

15

15

10

6

1.1

146

0.28

0.4

54

1.30

0.66

159

115

176

55

50

3

20

55

25

2

35

20

35

10

5

1.9

152

0.30

0.5

49

0.97

0.56

107

71

148

60

65

2

10

45

35

10

50

50

60

30

5

1.9

147

0.31

1.0

59

1.29

1.02

178

187

193

65

65

3

10

10

20

3

5

10

10

2

11

1.1

124

0.27

0.7

60

1.24

0.98

193

193

193

15

50

20

30

30

20

3

10

10

5

2

11

-0.5

111

0.23

0.3

48

1.21

0.70

161

136

164

15

15

40

60

75

45

4

35

20

25

15

3

1.6

148

0.33

0.4

61

1.11

1.06

205

191

195

80

60

3

3

65

15

10

3

3

10

2

7

2.0

147

0.30

0.7

81

1.12

1.08

213

216

199

45

70

3

10

30

1

10

3

2

2

1

14

1.1

156

0.27

1.0

69

1.37

1.15

200

216

189

4

50

2

30

10

10

2

2

4

2

3

7

0.7

131

0.27

0.3

54

1.21

1.17

201

182

181

45

40

15

30

75

30

4

2

4

10

5

193

6

1.5

159

0.34

0.6

71

1.13

0.90

182

149

55

60

1

2

45

10

10

15

10

20

2

13

0.4

155

0.34

0.9

78

1.24

0.93

202

182

218

10

30

2

2

15

2

3

10

4

10

1

11

0.3

141

0.26

0.6

64

1.37

0.89

209

194

207

15

30

10

35

40

15

2

15

3

5

1

9

1.8

164

0.34

1.0

72

1.11

1.08

209

229

200

30

65

1

2

10

4

10

3

3

1

1

TD Beef

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6

2.7

148

0.28

1.0

88

1.26

1.11

208

179

197

55

85

3

20

10

1

3

2

3

10

2

10 20 10 20 8 35 11 15 12 10 5 65 7 45 9 30 18 1 20 1 19 1

1.1 50 1.1 50 3.2 90 2.1 70 0.7 40 2.3 75 2.0 70 0.9 45 -1.7 5 -1.9 4 -1.8 4

136 10 127 20 145 4 136 10 153 2 153 2 131 15 144 4 120 25 128 15 132 15

0.29 15 0.32 5 0.27 30 0.32 5 0.29 15 0.31 10 0.28 20 0.29 15 0.25 45 0.24 55 0.28 25

0.7 30 0.5 55 0.5 55 0.5 55 0.5 55 0.8 25 0.4 65 0.7 30 0.8 25 0.5 55 0.6 45

58 20 63 15 71 5 63 15 76 3 67 10 55 30 69 10 67 10 49 45 54 30

1.09 10 1.02 15 0.99 15 1.24 3 1.17 5 1.23 4 1.52 1 1.23 3 1.36 2 1.43 1 1.32 2

1.04 4 .80 25 1.23 1 0.84 20 1.05 4 1.01 10 1.11 2 1.05 4 1.10 3 1.26 1 1.09 3

194 5 200 5 202 4 211 2 228 1 200 5 223 2 214 2 198 5 213 2 199 5

197 5 187 10 198 5 218 2 222 2 207 4 206 3 211 3 202 5 201 4 194 5

195 2

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182 5 178 10 206 1 197 2 197 2 195 2 201 1 179 10 182 5

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SIMANGUS™ Sires CE

BW

YW

RADG

CW

Marb.

RE

TI

Fertility Verified

7SM84 MADISON % Rank

13.5

-0.1

122.1

0.30

35.5

0.74

0.97

87.0

35

40

35

25

40

4

10

15

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7SM98 ARCHITECT % Rank

14.4

-0.5

106.3

0.26

30.9

0.51

0.52

75.0

25

35

70

50

60

20

75

60

7SM100 COUNTRY BOY 15.4 % Rank 15

-3.3

114.7

0.26

32.6

0.26

0.80

80.1

5

50

50

50

60

25

40

714SM107 MAINSTREAM % Rank

14.2

1.1

148.3

0.36

49.6

0.37

0.95

89.5

25

65

4

4

10

40

10

10

2SM110 VIKING % Rank

13.4

0.9

139.9

0.30

60.4

0.45

0.86

90.9

35

60

10

25

2

25

20

10

714SM111 COMBAT % Rank

13.6

-0.6

131.7

0.33

52.9

0.60

0.53

87.7

35

30

20

10

5

10

75

15

714SM114 PREDICTABLE 17.6 % Rank 5

-0.4

123.5

0.27

39.2

0.71

0.75

92.6

35

35

40

30

4

35

4

714SM117 WINCHESTER % Rank

16.2

0.3

139.0

0.33

44.3

0.64

0.40

90.1

10

50

10

10

20

10

90

10

2SM118 COLT % Rank

13.1

-0.5

126.1

0.25

33.3

0.61

0.56

90.3

40

35

30

60

50

10

70

10

714SM119 REMINGTON % Rank

12.8

1.3

122.5

0.24

49.8

0.52

0.64

84.0

45

70

35

65

10

15

55

25

714SM120 SPRINGFIELD % Rank

13.4

1.6

135.0

0.29

35.2

0.47

0.73

88.1

35

75

15

30

40

25

35

10

Sire

LIMOUSIN Sires

Sire

CE

BW

7LM15 AFRICA % Rank %LM

11

-0.7

45

15

7LM18 DAVY CROCKET 16 % Rank LIM-FLEX 4

-0.1 25

FARMER JOE 7LM19 % Rank LIM-FLEX

17

-1.6

2

10

13

-0.6

25

20

7LM20 FILMER % Rank

WAGYU Sires

TD Beef

Power Genetics

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CW

REA

Marb.

$MTI

Fertility Verified

94

22

1.70

0.18

61.53

55

55

1

25

20

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94

46

1.15

0.54

70.39

80

15

10

4

10

108

28

1.12

0.39

66.95

50

65

10

20

20

108

21

0.89

0.41

69.02

50

90

30

15

15

YW

Sire

9KB3 9KB4

HARU MACHO MOUSE

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SCD

Tenderness

Fertility Verified

AA AA

7 10

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CHAROLAIS Sires CW

REA

Marb.

TSI

Fertility Verified

113

14

0.67

0.17

262.46

25

55

40

25

20

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107

25

0.76

0.35

261.87

40

20

30

3

20

-2.4

113

30

0.91

0.31

256.47

15

30

9

10

5

25

7.8

-0.2

134

45

1.09

0.34

277.11

35

50

2

1

2

1

2

9CH106 FOREMAN % Rank

10.4

-2.4

107

23

0.70

0.26

255.44

20

15

40

25

35

9

30

9CH107 HONCHO % Rank

11.1

-3.8

119

28

0.60

0.12

262.09

15

7

20

15

55

40

20

Sire

CE

BW

YW

9CH99 FREE RIDE % Rank

9.7

-3.4

20

9

9CH103 LEAD TIME % Rank

12.0

-4.4

9

5

2CH104 NEW MAN % Rank

12.6 8

2CH105 SILVERSMITH % Rank

TD Beef

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EPD Data: American Angus Association, American Simmental Association, American International Charolais Association, North American Limousin Foundation. ™SimAngus is a trademark of the American Simmental Association.

Follow The Leader to Greater Profits More than 75 percent of the semen sold into the beef x dairy market from Select Sires is Angus. Our consumers demand a high-quality, high-grading product, which often ties to one of more than 100 branded beef programs that include the word “Angus” in their name.

The American Angus Association (AAA) calculates two bioeconomic indexes expressed in dollars per head. Each represents the expected average difference in future beef x dairy progeny value when compared to progeny of other Angus sires when randomly mated to Holstein ($AxH) or Jersey ($AxJ) cows with calves exposed to the same environment. Based on current data, Select Sires has up to a $40 per head genetic advantage over other sources of beef x dairy genetics. ProfitSOURCE sires also lead the field in Marbling and Ribeye Area traits, meaning strong performance when sold to packers on a grid. That’s the difference between earning premiums versus discounts in the marketplace.

The use of quality genetics has tangible value to our feedlot and packing partners.

These stakeholders experience daily the impact of genetics on their business and recognize the value in Select Sires’ ProfitSOURCE program. When they see calves tagged with a red ProfitSOURCE tag, they know they will capture added value throughout the supply chain, which makes them more competitive in the marketplace.

As commodity beef x dairy calves sired by low-priced or non-identified beef semen are fed and harvested, feed yards and packers have realized there can be a spread of more than $400 in the value of animals based on their genetics. A black hide alone will no longer be enough to make calves marketable. Documentation of what’s under the hide is becoming essential. Contact your Select Sires representative today for help determining which sires will create the greatest profitability in your herd.

TAGGED for Quality Assurance

partners Calf ranches, feedlots and packers interested in source-verified, high quality ProfitSOURCE calves have established partnerships with Select Sires. ProfitSOURCE partners may vary depending on geography, size of dairies, ownership arrangements, breed preferences, genetic criteria and end-product targets. Ask your Select Sires representative what might be the best fit for your operation. Current Select Sires partners include:

TD Beef TD Beef has an exclusive partnership with Select Sires and requires the use of elite terminal bulls selected specifically for their program, as indicated in this brochure. Access to the TD Beef program is contingent upon calf pickup logistics and ranch availability in your region.

Dairy producers will be offered a premium for day-old calves, but must agree to utilize Select Sires for all of their beef and dairy genetic inputs under the TD Beef program. Our list of TD-qualified sires is growing.

Power Genetics Power Genetics is acquiring calves from dairies utilizing qualified SimAngus sires to breed purebred Holstein dairy cows. They transport them to calf ranches, on to Power Genetics’ feed yards and ultimately to Cargill Meat Solutions. Power Genetics’ long-term relationship with Cargill currently allows them to market 5,000 head per week.

Simvitro® HerdFlex® HerdFlex embryos are a new approach to generating high-performance beef calves on your dairy operation. With this IVF solution, you can get full-beef calves that have calving ease and deliver value through improved feed efficiency, rate of gain, ribeye area and marbling.

COMING SOON: Superior Wagyu Watch for more details about the Superior Wagyu program that is currently in development.

By tagging beef x dairy calves with ProfitSOURCE program tags, breeders certify the calves are of elite genetics, received excellent calf care based on preset protocols and are fully traceable.

ProfitSOURCE sires excel for terminal index in their respective breed.

These indexes combine traits for growth, daily gain and end-product carcass quality, resulting in cattle of higher merit to supply chain partners. Calves identified with ProfitSOURCE, TD Beef and Power Genetics tags offer increased value to potential buyers based on their genetic merit and are recognizable across the country, everywhere from ProfitSOURCE partners to local sale barns to large-scale video auctions.

ProfitSOURCE offspring also hold an advantage over commodity beef x dairy crosses when it comes to calf rearing. Dairy producers are no stranger to calf care, and ProfitSOURCE calves receive the same quantity and quality of colostrum as your replacements would, to create a vigorous immune system for life.

Select Sires’ program RFID tags also offer traceability along the supply chain that is not only desired by stakeholders and consumers, but also unique to the beef x dairy industry. At this time, Select Sires offers the only red EID tags in the industry through ProfitSOURCE, making them unique from a visual detection standpoint. For calves to qualify to be tagged with the RFID button, producers must have signed an agreement to signify compliance with sire use, rearing practices and herd software data sharing.

New sires continue to be added to the ProfitSOURCE program. To see the latest listing, learn more about tagging your qualified beef x dairy offspring for quality assurance and to explore marketing options, contact your local Select Sires representative or visit our website at www.selectsires.com and click on the ProfitSOURCE tab.

Product of the USA SS927