Hotel Water

Frank M. Pfaller

Couture Hospitality Concepts we fully support Sonu Shivdasani’s Hotel Water Campaign launched at HoteliersGuild’s ITB luncheon, March 08. in Berlin endorsed by Sir Richard Branson http://vimeo.com/37735086

IN AN IDEAL WORLD

WHAT’S GOOD FOR BUSINESS WOULD ALSO BE GOOD FOR THE PLANET

BUT EVERY ONCE IN AWHILE WITH A LITTLE IMAGINATION AND SOME GOOD OLD FASHIONED COOPERATIVE EFFORT IT’S POSSIBLE TO ACHIEVE BOTH 2

TAKE OUR INDUSTRY FOR INSTANCE– THE BUSINESS OF LUXURY AND HOSPITALITY OUR PRIMARY OBLIGATION IS TO SEE TO THE COMFORT AND NEEDS OF OUR GUESTS NO SMALL TASK 4

BUT WHAT IF MEETING THE NEEDS OF OUR GUESTS PROVIDED AN OPPORTUNITY TO MEET THE NEEDS OF MILLIONS OF PEOPLE LESS FORTUNATE THAN US AT THE SAME TIME WHAT IF WE COULD ACHIEVE THIS WITH SURPRISINGLY LITTLE EFFORT 6

WE CAN

WE BELIEVE IT’S POSSIBLE TO SOLVE THE WORLD’S WATER CRISIS WHILE GROWING OUR BUSINESSES AT THE SAME TIME 10

CONSIDER THESE STARTLING FACTS

NEARLY 1 BILLION PEOPLE DON’T HAVE ACCESS TO CLEAN DRINKING WATER

30% OF THE WORLD’S POPULATION LACKS PROPER SANITATION

Source • UNICEF/WHO. 2008 • Progress on Drinking Water and Sanitaion: Special Focus on Sanitation

Source • World Health Organization

TAINTED WATER AND UNFIT SANITATION CLAIM MORE LIVES THROUGH DISEASE THAN WAR CLAIMS THROUGH GUNS

EVERY 20 SECONDS A CHILD DIES OF WATER RELATED ILLNESS

Source • 2006 UN Human Development Report

Source • Number estimated from statistics in the 2006 UN Human Development Report

NOW CONSIDER THIS

PEOPLE SPEND UP TO 10,000 TIMES MORE FOR BOTTLED WATER THAN TAP WATER

IN 2009 ALMOST HALF OF ALL U.S. BOTTLED WATER CAME FROM MUNICIPAL TAP WATER

Source • NRDC

Source • Publication, Take back the tap • FoodandWaterWatch.org

HERE’S WHERE THE IMAGINATION COMES IN

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WHAT IF EVERY HOTEL STOPPED CARRYING COMMERCIALLY BOTTLED WATER INSTEAD WE FILTER AND BOTTLE OUR OWN HIGH-QUALITY TAP WATER THEN WE CONTRIBUTE 10% OF THE PROCEEDS TO CLEAN WATER FUNDS 24

HERE’S WHERE THE COOPERATIVE EFFORT COMES IN

IF WE DID THIS WE COULD SOLVE THE WORLD’S WATER CRISIS IN JUST TEN YEARS 28

WE WOULD MAKE ACCESS TO CLEAN WATER UNIVERSAL

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WE WOULD DECREASE FOOD MILES

WE WOULD REDUCE PLASTIC WASTE

WE WOULD RESTORE ENTIRE COMMUNITIES AND ECONOMIES

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AND WE WOULD INCREASE OUR REVENUE AT THE SAME TIME

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WE DIDN’T COME TO THIS CONFERENCE TO IMPROVE THE WORLD WE CAME TO IMPROVE OUR BUSINESS NOW WE CAN DO BOTH 38

IN AN IDEAL WORLD ECONOMIC PROGRESS AND SOCIAL PROGRESS GO HAND IN HAND WELCOME TO AN IDEAL WORLD 40

Contact us!

Frank M. Pfaller +41 22 534 9478 +86 187 1791 2501 selectedhotels@mac.com Tracy Crawford +86 158 0177 9701 tracy@raineight.com Vivien Lin +86 136 0116 3963 vhonglin@gmail.com (Mandarin Language)