HoteliersGuild Bulletin

HOTELIERS PODCAST

GUILD SPRING2022 HoteliersGuildBULLETIN

ANNI HOOD

INITIATIVES LH ACADEMY

INTERNS & MENTORS MUNICH UNIVERSITY FOR APPLIED SCIENCES

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SIRIUS THE ACADEMY AWARDS

a CoutureHospitalityConcept Compilation

PUBLISHED BY CHC CoutureHospitalityConcept

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hen we started HoteliersGuild as a private society for discerning luxury hoteliers some two decades ago with just a few selective colleagues who shared our concern for ‘sustainable luxury’ - still considered to be an oxymoron at that time! - we could not have imagined in our wildest dreams how this initiative would unfold.

Frank M. Pfaller Publisher | President HoteliersGuild

Now, however, and even before recent changes in the hospitality industry made green and responsible travel out of the niche a necessity, sustainability in all the many facets of our industry is thankfully expected by both, investors and asset managers as an absolute requirement for new and existing properties.

By now, we proudly look back to the successful launch and integration of the HoteliersGuild’s Architects Designers Chapter, the Chefs Chapter and of course the HoteliersGuild LeadingHôteliéres Chapter in 2019. Just last year we launched the International HoteliersGuild Academy of Arts and we are delighted to have the support of some of the world's top academics and practitioners for our cause in the various initiatives.

The very first LeadingHôteliéres study on ‘Driving Flexible Working Hours in Hotels’ is now ready and will be published internationally in due course. Our Academy is in the process to start the respective research processes for studies on Sustainability, Wellbeing and Diversity, and an amazing new new volume of the EXTRAVAGANZAculinaire gourmet safari called BEYOND CUISINE will feature African cuisine and culture. Thanks to all our dedicated contributors - enjoy and be inspired!

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he HoteliersGuild Academy of Hospitality Arts fosters structured exchange between the hospitality industry and academia. Through a collaborative, and interdisciplinary approach, we aim to develop an inclusive, responsible and resilient hospitality ecosystem.

We connect industry leaders through our global network, a diverse, collaborative and joyful community that drives positive change through collaborative action.

We invest in the future by supporting next generation leadership within the framework of the UN Sustainable Development Goals, through our Academy's SIRIUS Awards and the LeadingHôtelières Chapter projects, with the aim of giving back to our industry, society and the environment.

At HoteliersGuild we are fortunate and honoured to count with the incredible support of Preferred Hotels & Resorts’ CEO, our longtime member Lindsey Ueberroth, who is also Hon. Co-founder of both, the HoteliersGuild Academy of Hospitality Arts as well as the LeadingHôtelières chapter. Her parents were inducted into the HoteliersGuild Hall of Fame a few years ago, and we cherish a very productive and successful working relationship.

Philanthropy remains a core family value at Preferred Hotels & Resorts since its inception more than 50 years ago. Believing that the positive actions of a few can make a positive impact on many, Preferred Hotels & Resorts created GIFTTS Great Initiatives for Today’s (Tomorrow’s) Society.

A CHERISHED PARTNERSHIP FOR OUR NOBLE CAUSES!

Why we Do What we Do Our objective is to create an extended awards concept under the umbrella of HoteliersGuild’s International Hall of Fame for renowned current and emerging future generations of younger hospitality professionals to recognise achievements in the hospitality industry.

Our main reason is to give back to the industry we all love, to nurture the young generation of aspiring future leaders and to convince as many colleagues as possible that it is worth their while to leave behind a better world with enhanced opportunities for all. Luxury sustainability, responsible travel, gender equality and equal access to education indeed creates a win-win situation for all of us and therefore needs to be actively supported by those who are able to contribute with bundled expertise and financial contributions!

NOT JUST ‘YET ANOTHER AWARD’!

It cannot be our intention to re-invent the wheel! We are, of course, aware that there are already too many award organisations out there - quite a few of them basing their ‘business model’ on 'selling' awards…We do this by • taking advantage of the standing of our prestigious private society and the various initiatives of industry and by securing the support of our high- profile existing and future alliance partners.

• creating a concept that is decisively differentiated by the integration of academia from internationally respected universities, hotel schools and well established leaders from the hospitality industry, including architects&designers, Chefs*ffes, expert journalists etc.

• collaborating closely with a highly regarded charity programme and an emphasised focus on the promotion of young talent, mentoring and grooming of future generation leaders, by supporting them with e.g. scholarships at our institutes alliance partners.

•

EVASHIVDASANI

LINDSEYUEBERROTH

BEATRICETOLLMAN

BRENDACOLLIN

XENIA ZUHOHENLOHE

VICKITOLLMAN

PROF.DR. SOWONKIM

MARIBEL ESPARCIAPÉREZ

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personal passion and our way of life.

We are a global family, united in our deep belief that hospitality connects people, creates memories,

TEACOLAIANNI DR.RENNEMINNAAR

ANNEARROWSMITH VALENTINADESANTIS

NATHALIECOCKAYNE

and inspires guests to embrace adventures and pursue unique, memorable experience.

DAGMARSYMES

We are committed to creating a powerful sense of community to fuel a global network of friends and colleagues that will last lifetimes.

With mutual respect for every person, we embrace diversity, and believe that travel manifests humanity’s most powerful form of understanding and acceptance, helping people look beyond barriers that are physical or implied.

We strive to delight and are resilient, dynamic, and determined in light of every challenge and opportunity.

As highly skilled professionals, we are proud to be a

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Hospitalitarian.

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Brenda Collin, Exec. VP. Europe |

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Preferred Hotels & Resorts Chairlady | LeadingHôtelières

PETRADEUTER

NATALIESEILER-HAYEZ

O U R L A DY M EM B E R S

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he wonderful Ladies Team of HoteliersGuild's LeadingHÙteliËres chapter, a collective of senior industry specialists and academics campaigning for increased female leadership in the hospitality and travel sector, has more than delivered! A big thank you to the first chairlady Xenia zu Hohenlohe, co-chair Prof. Dr. Sowon Kim and her dedicated team, and of course to the many HoteliersGuild members who contributed during the research, as well as to the chapter’s honorary cofounder and ambassador Lindsey Ueberroth of PreferredHotels & Resorts for her ongoing support.

We believe that improved gender equality at executive level is the key to our industry's future and we are committed to driving positive change through demonstrating academic research, building sponsorship and like-minded networks, transforming design and development strategies, and engaging communication.

CEO | PREFERRED HOTEL GROUP

LINDSEY UEBERROTH

by Heleri Rande

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MINI INTERVIE W

HOTELIERSGUILD FORUM DIALOGUE GENDER IMBALANCE GENDER IMBALANCE INDUSTRY TRENDS FEMALEVOICES

Some of the world’s LeadingHôtelières and hospitality academics have joined forces to launch a pioneering initiative that aims to accelerate the path to improved gender equality in higher level positions across the industry, in line with the UN’s Sustainable Development Goal 5.

HoteliersGuild’s LeadingHôtelières Chapter is founded by CEO and President of the prestigious HoteliersGuild community, Frank M Pfaller, and cofounded by Lindsey Ueberroth, CEO at Preferred Hotels & Resorts. “When we looked at our HoteliersGuild Membership Roster, we realised that we had far too few ladies in leadership positions. Reaching out initially to Lindsey, Xenia and Sowon, we were thrilled to realise their enthusiasm to join our cause to ‘making a change’ ”, Pfaller says.

Considerate Group Founding Partner, Xenia zu Hohenlohe, was Chairwoman for the inaugural year, followed by Brenda Collin, Executive V.P. Europe for Preferred Hotels & Resorts, by co-chair Associate Professor of Management at the leading Ecole hôtelière de Lausanne (EHL) university, Dr Sowon Kim Crettex.

The team has enlisted support from the likes of Grand Hotel Tremezzo owner and CEO, Valentina de Santis, former Rosewood Hotel Group Vice President of Global Residential Development, Irene Hoek, Director of Red Carnation Hotels, Vicki Tollman, Eva Malmström-Shivdasani of SONEVA, and Director of Spa at Four Seasons Hong Kong, Dr Tania Bardhan, among others, who will all take on vital roles in addressing gender balances at a systemic level, from research, to design, to networking, with communication coordinated by Maria Pajares, MD of Mason Rose.

Quoting Xenia zu Hohenlohe, “Gender equality is a key part of the UN’s Agenda 2030 for Sustainable Development and any business serious about future proofing itself will need to address this issue. We have an incredible collection of women with highly professional profiles paired with great brainpower in this group, all driven by the motivation to ensure the female Hotelier of the future will be able to finally have the same opportunities for career development as their male peers. I am delighted to be Co-chairing this chapter with the wonderful Sowon Kim and we hope to be able to make a real difference with this work.”

Ueberroth said: “I’m happy to see more women CEOs in hospitality, but we are still a far cry from where I hope we can be in terms of representation. The biggest challenges for women looking to achieve top leadership roles were the need to travel, relocate and dedicate long hours. In the past, once having children and raising a family came into the equation, many women were forced to make a choice, and those challenges were hard to overcome. “Given the innovations in technology and a more open attitude towards flexible working hours and “home offices,” many of these hurdles seem alleviated.”

LeadingHÙteliËres aims to promote gender equality by providing research, guidance, mentorship and training through a powerful network of contacts in the industry.

The focus of 2021 is specifically geared towards flexible working structures. Heading the research arm of the initiative, Prof Dr Kim said: “We are currently working on a conceptual model to test whether the outcome of our goal, to improve gender equality among directorial and operational roles in the hospitality industry through updated flexible working schemes, actually works for our hotelier partners. We aim to discover how best to collect data on this topic and share these findings in a meaningful, productive way.”

In closing, Frank M. Pfaller adds, that “Building a bridge between academics and hands-on hospitality leaders is important to us. We are delighted that such renowned expert as Sue Harmsworth, founding owner of ESPA, Prof. Dr. Henri Kuokkanen, Vice Dean of IPB Institut Paul Bocuse and , Prof. Dr. Willy Legrand, IUBH are supporting our cause as members of the Advisory Board.”

ECO HOSPITECTURE

S U STA I N A B L E A RC H I T ECT U R E& D E S I G N

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his chapter puts the focus on The Clean Art of Building Eco - we call it ECOHOSPITECTURE.

Matteo Thun is, of course, world renowned for his Botanical Architecture that makes houses disappear, as they become an integral part of the land. Be it in a city, mountain or sea, his architecture is about consistency using local and natural materials such as wood and stone.

Louis Thompson and his team at Nomadic Resorts create sustainable resorts and residential projects that reflect a true sense of place and fit organically into their natural surroundings as they believe that designs should serve as a bridge to connect nature, culture and people.

Elora Hardy, whose innovative use of bamboo in Ubud, Bali, has already drawn global attention. Her futuristic, eco-friendly structures impact the way architects think about building materials.

Bill Bensley, the wild master of DISRUPTION, DEVOTION AND MINIMAL INTERVENTION is constantly challenging the status quo, as he is driven by the way people think about hotels. And of course Luca Franco of Luxury Frontiers, who takes tented camps design and experimental lodging to yet another ‘Beyond Luxury’ level.

Whilst their designs are uniquely differentiating, they have one thing in common: They go the very extra mile for the good of the environment, some including either geothermal or solar energy, biomass heating or natural air-conditioning by specialised ventilation systems to farm-to-table food programs. And of course, they all offer Sustainability Without Sacrificing Luxury.

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Your favorite sustain able hotel or other place to stay?

Vigilius Mountain R e s or t i n L an a , South Tyrol.

Matteo Thun

“To build with the Genius Loci to respect the soul of the place is what we do. We like a multicultural, holistic approach both in small- and large-scale projects. This interdisciplinary process focuses on aesthetic consistency, durability and the future lifespan of our buildings and products. “

HOSPITECTURE TALK What’s the most interesting thing about you that we won't learn from this interview?

That I kept my naïveté.

Can you think of one word that describes you?

Curious What still motivates you after so long in business?

Innovation – everything for the better.

Your greatest professional achievement so far?

The next project.

If you had one wish for a dream hospitality project - what & why & where?

A “mountain happiness resort” in the Swiss mountains.

One past or living architect and/ or designer do you admire most?

Michelangelo Caravaggio, he was an architect, he was a painter, he was a photographer. Caravaggio was the result of a completely different period with less complexity when he started to do his work.

Which hotel projects apart from your own do you like best?

Soneva What’s so attractive about your work?

Whenever I start to sketch something new, I just love it. I don’t feel I’m at work. I’m just having fun with what I do.

Reveal to us your biggest weakness?

To wait.

What do you enjoy the most?

Healthy, tasty fresh good food and walking in fresh air.

What inspired you to become a capacity in Sustainable Architecture & Design?

Nature is a great source of inspiration and I was raised in nature. My undisputed idols are still the Walser mountain farmers – maybe because I was born in the Alps. Because of their poverty and the climatic conditions, they have naturally always sought the most economical and simplest solutions and constructed along the lines of energy saving with exemplary simplicity and efficiency.

Can you explain your ‘Fil Rouge’ concept in connection with your truly exceptional Vigilius and Waldhotel Buergenstock projects?

Both projects are a composition of what we stand for:

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What do you pay most attention to in your personal daily life?

Pilates, healthy fresh and tasty food, long walks in the mountains – no car but a bike.

Following the flawed Climate Conference in Nairobi, if you had the opportunity to address the world’s leaders – what would you ask them?

To come to a point – take over responsibility – why are you not able to commit and to implement a concrete reduction of emission worldwide?

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hat in your opinion are the most pressing sustainability issues facing architecture & design in our hospitality industry today?

As an architect, in many many regions, I would not allow to myself to build. We have to stop expansion and consuming land.

We have to create a new density in our cities. We have to re-compact.

We should talk about healthy life.

We should really invent our self in terms of protecting our planet.

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We know that Developers & Hoteliers still have a long way to go - do you think that your colleagues care enough about Sustainability?

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It is not only about profit – it’s

as well. Consumers are more and more aware of environmental issues too. Developers and hoteliers have to consider the ethical values of their products and invest in sustainable concepts that are based on a dialogue, that respect their needs but also the location, the residents and the culture of the building.

As you know we are working from micro to macro – from masterplan to architecture, to interior, to product design, to styling. This interdisciplinary way of working enables us to manage complex projects in one office – securing sustainability to the very small detail and dealing with budgets and cost engineering in an optimal way.

Have you declined interesting projects due to their lack of sustainability as you understand it?

Yes, I had to….

What’s your advise for next generations of architects & designers with relevance to Sustainability and Responsibility?

Above all: stop talking about ecology and sustainability!

These are the most frequent words used by architects…

Finally, name at least two items that are on top of you personal/ family bucket list?

A sailing trip to New Guinea with my two sons.

R E N OW N E D C H E F S W I T H A M I S S I O N

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he Chefs Chapter is supported by Institut Paul Bocuse and from the HoteliersGuild Academy of Hospitality Arts. It is lead by Thomas Buehner, our Ambassador Culinaire who is also spearheading and supervising the global virtual Gourmet Safaris which we call EXTRAVAGANZAculinaire.

This is a by-invitation-only initiative, however, we are not limiting ourselves to only invite Michelin star chefs, but we also wish to put a focus on young and aspiring colleagues, especially young female Cheffes. “ We are living through different times. As we deal with the challenges of a changing world, we can care for our friends and families and our communities by cooking and eating together. Food joins people - and it soothes and reassures. Now is a time to gather around tables and to share joy. It’s part of our DNA as cooks. “ Elena Arzak

Extravaganza CulinaireVol IV

Our Culinary Journey continues with a Special Edition

SOUTH AFRICA & BEYOND

BEYOND CUISINE ART & CULTURE WINE HOSPITALITY Curated by HoteliersGuild and Delaire Graff Estate Institut Paul Bocuse Relais & Chateaux Contributors The Red Carnation Hotel Collection Great Plains Conservation Luke Dale-Roberts Peter Tempelhoff Megan Meikle Veronica Canha-Hibbert Mmabatho Molefe

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VISION

MISSION

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To turbocharge the culture of ‘people first’ wellbeing. To drive an inclusive ethos for personal responsibility, business philosophy and national policy that will transform lives.

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PURPOSE To provide leaders, management, shareholders and individuals with the insight and expertise to grasp and unleash the potential of a rapidly changing world.

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Type to enter text The HoteliersGuild YoungHôteliéres intern and mentorship programme is part of the International HoteliersGuild Academy of Hospitality Arts, supported by the LeadingHôteliéres Chapter, and aims to reassure and encourage young female students from our industry to take control of their learning in order to maximise their potential, develop their skills and improve their performance to become future leaders. Senior HoteliersGuild members act as their Mentors. Mentoring is highly associated with career prosperity, job satisfaction and higher levels of career

The HoteliersGuild YoungHôteliéres intern and mentorship programme is part of the International HoteliersGuild Academy of H o s p i t a l i t y A r t s , s u p p o r te d b y t h e LeadingHôteliéres Chapter, and aims to reassure and encourage young female students from our industry to take control of their learning in order to maximise their potential, develop their skills and improve their performance to become future leaders.

Senior HoteliersGuild members act as their Mentors. Mentoring is highly associated with career prosperity, job satisfaction and higher levels of career commitment.

PaulBocuse

INTERNSHIP In close collaboration with Prof. Dr. Burkhard von Freyberg from the Munich University for Applied Sciences, we have developed the first joint intern and mentorship program for students at some of the finest international h o te l s , m a n a g e d b y H o te l i e r s G u i l d members.

The very first student was placed at the Relais & Chateaux Delaire Graff Estate, Stellenbosch, S.A. and received highest commendations from the CEO and department heads.

Similar arrangements are in place with the owner of the Grand Hotel Tremezzo on Lake Como as well as with other HG members.

MENTORSHIP DEFINITION Mentoring “involves the use of the same models and skills of questioning, listening, clarifying and reframing associated with coaching.”

Mentoring is “a relationship in which a more experienced colleague uses his or her greater knowledge and understanding of the work or workplace to support the development of a more junior or inexperienced member of staff.”

Mentoring is one of the most important and potentially fulfilling ways to grow our student’s career. Our mentors offer to help interns • • • •

Build a professional relationship with an industry expert Define some realistic career goals and examine your likes and dislikes Understand how hospitality can be a career for life Realise that if something in your career doesn’t ‘work’, you can change it

•

or build on it through another avenue within the industry Learn how to create and develop a professional network.

Hospitality is an art of service and communication. In this field, the best industry secrets and insights are most effective when passed from one generation of professionals to the next. Having the seasoned perspective of a mentor will only help you grow, learn, and skyrocket your career to the top.

INTERNSHIP OPPORTUNITY FROM THE MUNICH UNIVERSITY OF APPLIED SCIENCES (MUA) BACHELOR PROGRAM IN TOURISM MANAGEMENT In collaboration with The HoteliersGuild Academy of Hospitality Arts member Prof. Dr. Burkhard von Freyberg, MUA Munich University of Applied Sciences Head of Study Programme and Advisor Hospitality Master

TIME FRAME: The obligatory internship for students is in their fourth semester of our Bachelor program in Tourism Management. Some students have already absolved a “Hotelfachausbildung” | Hotel management training” prior to starting their studies.

Duration: The students have to work 19 calendar weeks, approx. 4,5 months for a company or institution in the tourism | hospitality industry. They are seeking internships from October till around Mid November each year, starting late January, and Mid March/April for an internship starting in August.

TERMS: An internship contract will be entered into by the student and the respective company. The company has to provide a salary (for internships within Germany from 700 to 1000 €). International companies are expected to provide boarding and, whereas necessary., to assist students to apply for a visa.

HoteliersGuild led properties and/or strategic alliance partners will have preference.

Students will work 4 days a week in the operation of the hotel (reception, administration, etc.), and will dedicate 8 hours/1 working day/flexible on projects for HoteliersGuild’s Academy of Hospitality Arts. This includes, for example, participation in the current monthly virtual meetings of the Focus Groups as well as in the Exec. Academy Round Table Sessions; drafting of the minutes; planning & reporting with the respective responsible person; personal exchange with queries/ideas etc. with his/her Academy Supervisor.

Supervision & Reporting: As per the raison d’être of HGAHA, a mentorship project would be preferred, e.g. the students should have direct access to a dedicated hotel executive. With regards to the HGAHA, students will report to a dedicated Focus Group member/mentor.

Responsibility & Contact: Prof. Dr. Burkhard von Freyberg has kindly offered to manage the available internship positions.

We will need to receive a one pager from the interested hotel/industry partner with an expression of interest, relevant information in the hotel and the respective departments available for the intern.

GRATEFUL FOR YOUR GRA

ACIOUS COLLABORATION!

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INTERNSHIPPARTNER

As hospitalitarian’s,

hospitality is our personal passion and

We are a global family, united in our deep belief that hospitality connects peopl memorable experience.

creating a powerful sense of commu

We are committed to A community that shares knowledge and celebrates one another.

embrace diversity, eq

With mutual respect for every person, we powerful form of understanding and acceptance, helping people look beyond barrie

We engage, educate & empower our people, leaders.

We strive to delight and are

resilient, dynamic, and determined in ligh

As highly skilled professionals,

we are proud to be hospit

d our way of life.

le, creates memories, and inspires guests to embrace adventures and pursue unique,

unity to fuel a global network of friends and colleagues that will last lifetimes.

quality and inclusion, and believe that travel manifests humanity’s most

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ht of every challenge and opportunity.

talitarian’s.

Brenda Collin Chairlady | HoteliersGuild Leading HÙteliÈres Chapter Executive Vice President Europe Preferred Hotels & ResortsBrenda Collin

Executive Vice President Europe Preferred Hotels & Resorts

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With gratitude and appreciation for your generous support