HoteliersGuild's LeadingHôteliéres Chapter | Update

RAISOND’ÊTRE CODEOFETHICS

Leading

Hôtelières making a change !

HoteliersGuild LeadingHôtelières Chapter Introductory overview Updated 4 March 2021

LeadingHôtelières Mission The mission of LeadingHôtelières Chapter of the HoteliersGuild is to accelerate gender equality in the hotel sector.

Within the overall mission there will be a yearly focus. The focus for Year one (2021) is: •

Launching with SDG5 and in parIcular how flexible working structures can aid female progression in senior roles

LeadingHôtelières Chapter: Code of Ethics The Ethical Code is designed to reaffirm and promote LeadingHôtelières’ mission and values of inclusion, open dialogue, respect and collaboraIon, as the change effected through our work is set to benefit all, and not just one secIon of society. The Code serves as a guideline for all members of this chapter in their pracIce to introduce and integrate gender equality in the areas of development of tasks, manuals and white papers to be used in the hotel sector and its supply chains, and standards member hoteliers use to set operaIonal and supply chain ethical requirements.

This Code aims to encourage and support members in their decision-making and conduct, guide their collaboraIon, and provide best ethical pracIces when they perform their duIes both inside and outside their organizaIon. In this way all play a major role in aligning the commitments to creaIng a set of tools that foster pracIces within the hotel sector to accelerate gender equality.

LeadingHôtelières’ goal is to achieve the UN’s SDG5 ‘Gender Equality’ within the hotel industry, the areas in which to implement these being as follows:

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2.

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5.

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7.

Non-discriminaIon Workplace Violence & Harassment Equal RemuneraIon for Women & Men Flexibility and Work-life Balance Parental Leave and Childcare Service & Benefits Women in Leadership Inclusive Supply Chain and Economic Inclusion

Structure and Processes Founder Frank M. Pfaller Co-Founder and Honorary Ambassador Lindsey Ueberroth Chairwoman and Co-Chair From September 2020 to September 2021 these are Xenia zu Hohenlohe (Chairwoman) and Sowon Kim (Co-Chair) Length of tenure: to be rotated on an annual basis. Process for managing this to be confirmed Focus Group Members Process for becoming a focus group member: any member may nominate someone to become a member should they feel there is a need in one of the four pillars. This should be raised on the monthly call (suitability will be based primarily on the individual and their organisaIon’s posiIve stance on gender equality and other key aspects of the UN Sustainability Development Goals as well as there being space for/a requirement for assistance in a parIcular pillar group).

All focus group members are female Role: on joining, each member selects one of the four pillars (see below) that they feel they are most suited to assisIng with, in discussion with Xenia/Sowon Length of tenure: Focus group members will be asked to commit to the minimum of one year of tenure. Aker that they may leave ideally with a few months’ noIce when they feel the Ime is right.

Recommended total number of members in each pillar: 4-8 Pillars: 1. Academia & Research: (Sowon, Renee, Maribel) a. Stage one: researching flexibility in the workplace v outcomes 2. Sponsorship & Network (Xenia, Celine, Irene, Brenda) a. Stage one: research, mission and code of ethics being presented to selected male hoteliers – the goal is to have their backing in selecIng a gender/diversity champion in their organisaIon to drive the agenda internally and be associated with Leading Hotelieres 3. Design & Development (Tania, ValenIna, Yasmine, Frank) 4. CommunicaIon & Media (Frank, Maria, Fran)

Leaders: it is recommended that each Pillar should have a leader who takes responsibility for communicaIon and organisaIon within their own pillar group and for sharing the advancement of iniIaIves and so on with the wider member group, in parIcular during the monthly calls. Leaders are selected within the individual pillar groups Length of tenure: leader of each pillar to be rotated on an annual basis Expected Ime commitment: we recognise that all members are volunteers and have extremely busy lives. We are extremely grateful for any Ime that a member is able to offer on a volunteer basis to help support this iniIaIve. We feel it may be helpful to provide some guidance of Ime expected, if possible. We have a monthly call of approximately one hour. Xenia/Maria provides an agenda and Maria/Fran provide minutes akerwards. In preparaIon for that call, we recommend that members arrange a call with their peers in their pillar to progress their iniIaIves and the outcome of these discussions can be shared with the full group on the monthly call

Affiliated Members Affiliated members do not have an acIve role but may be called upon for advice from Ime to Ime. They also form a pool of possible candidates for focus group members when places become available.

New affiliated members’ details can (with their prior permission) be added by all FocusGroup members to the database being stored on our drop box. Also on the drop box is a recommended email that can be used by all members to send to any party who contacts us and is interested in parIcipaIon in LH. Current affiliated members include: Nathalie Cockayne – Regional VP and GM Four Seasons Nevis Yvene Thomas- GM Melia Desert Palm Dubai Jan Hazelton – VP Global Business & Real Estate Dev, Kerzner Rekha Bothma – MulI property GM, Peermont Global Cecilia Lui – VP Sales & MarkeIng Greater China, Peninsula Suzie Thompson, VP MarkeIng, The Red CarnaIon Hotel CollecIon Marie-Laure Akdag – CEO Marie-Laure Consultancy Eva Malstrom Shivadasani – SONEVA Victoria Tollmann – COO Red CarnaIon CollecIon – soon to become FocusGroup Member Petra Deuter - Exec. Director OperaIons & Asset Management, L&R Hotels Victoria Murden - MarkeIng Director, The Red CarnaIon Hotel CollecIon Doris Greif, Managing Director, The Langham London & VP OperaIons Europe & Middle East

AdministraGon Focus Group email: we have a group email address set up for focus group members – leadinghotelieres@masonrose.com. All new members are added to this group email by Maria/Fran.

Please only use this group email address when wishing to address all members MeeIng minutes: these are taken by Maria/Fran at every monthly meeIng and circulated akerwards via the group email address Dropbox: a dropbox has been created for shared documents – Here is the Dropbox – please feel free to upload any documents to this shared drop box that you would like the full group of members to see Social media: Currently we have a group set up on linked in for sharing relevant news. We foresee this becoming far more acIve in due course as we start to develop iniIaIves and have news to share. The linked in group is being managed by Frank and Yasmine.

We have provided a guideline of hashtags that may be used when posIng informaIon which you wish to link to Leading Hotelieres, as follows (this is not a finite list!) – we encourage all members to please use these hashtags as much as possible: #leadinghotelieres, #hoteliersguild, #womeninleadership, #inclusivity, #womeninhospitality, #womenleadingtheway, #genderequality, #femaleleadership, #seniorfemaleleaders, #SDG5, #womeninthehotelindustry, #womeninbusiness, #womenempowerment, #womensupporIngwomen, #flexibleworking

When possible, the iniIaIve should be referred to as HoteliersGuild LeadingHotelieres – we also have a logo which we encourage all members to use, as follows:

IniGaGves 1. Study on flexible working structures The first iniIaIve to have been launched by LH is being led by Sowon and her pillar (Renee and Maribel) - this is a sophisIcated study on flexible working structures in hotels. The study will be examining what influences the types of flexibility hotels have and how these types of flexibility are associated with outcomes such as organizaIonal resilience and employee wellbeing which are important in our post-Covid world and to get more talented women in leadership posiIons.

The study was launched in March 2021 and we are looking forward to seeing the results in a few month’s Ime 2. YoungHôtelieresInsights (YHI) A related iniIaIve has been established by Frank and Sowon, called YoungHôtelieresInsights. The idea is to provide visibility to young, up and coming female students in hospitality. Students are selected from EHL, InsItut Paul Bocuse and IUBH to write a 500 word piece on a topic of their choice. Once edited, this is published in HoteliersGuild FOD and LookBook as well as other possible platorms.

CommunicaGons Our first press release (anached) was distributed at the end of January 2021 to launch the iniIaIve and garnered considerable interest in the industry. Future press releases will be focused on new iniIaIves as these progress and become newsworthy.

LeadingHôtelières

Leading Hotelières Study Proposal BACKGROUND: Leading Hôtelières (LH) is founded by CEO and President of HoteliersGuild, Frank M Pfaller, and co-founded by Lindsey Ueberroth, CEO at Preferred Hotels & Resorts. Considerate Group Founding Partner, Xenia zu Hohenlohe, leads as Chairwoman for the inaugural year and is joined by co-chair Associate Professor of Management at EHL, Dr. Sowon Kim. LH mission is to accelerate UN’s SDG5 Gender Equality in our industry via four key pillars: 1) Academia & Research, 2) Sponsorship & Network, 3) Communication & Media and 4) Design & Development. Given our mission and the effects of the Covid19 pandemic, the working theme of LH’s first target year was set to be: Driving flexible working structure in hotels.

OBJECTIVE of STUDY: LH is undertaking a research on flexible work in hotels and we would need your help to understand the situation in your property, giving you full access to the study results. The study has three goals: 1) understand the type of flexibility hotels have (i.e. labor flexibility vs. workplace flexibility 1), 2) identify what determines the types of flexibility, and 3) identify the effects of types of flexibility on critical work outcomes.

Figure 1 shows the model of the proposed study.

Figure 1: Model of proposed study This model will show which color-coded flexibility category leads to best or worst outcomes. In addition, it can also measure improvements. Hotel A who joins this study in Time1, will have a snapshot in the color-coded category it scored highest. Hotel A decides to improve its outcomes by improving its flexibility and takes concrete actions and rejoins this study in Time2 and tracks down its development (shift from one category to the category that leads to better outcomes).

CONTRIBUTION AND BENEFITS of STUDY: Your contribution would be to enable us to run a survey in your property that should be answered by the GM (~15min), the Head of HR (~20-30min) and 5-10 randomly selected staff (~10min) from which 20% are senior managers. The participation in this study will give you access to an overview of the flexibility situation in your hotel with associated outcomes. This study is conducted by LH’s academic & research pillar members and expert scholars.

RESEARCH TEAM: This study is led by Dr. Sowon Kim, Prof. at EHL, Maribel Esparcia, Prof. at ICD Business School & MD at European Sustainable Hospitality Club, and Dr. Renee Minnaar, Destinations & Systems Trainer at andBeyond Travel. In addition, this study counts with the advice and support of expert scholars, Dr. Nick Beutell, Prof. at La Penta School of Business, Iona College and Dr. Hans-George Wolff, Prof. at Cologne University.

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Labor flexibility refers to flexibility that enables the company to better respond to fluctuations. Workplace flexibility refers to flexible work arrangements that enable employees to better manage work-family responsibilities.

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HoteliersGuild’s LeadingHôteliéres chapter in collaboration with EHL’s WomenInLeadership, Institut Paul Bocuse/Prof.Dr. Henri Kuokkanen and IUBH, Prof. Dr. Willy Legrand is delighted to announce the creation of YoungHôtelièresInsights - a space dedicated for aspiring future hospitality leaders to contribute to our industry with their reflections, ideas, trends and hottest topics as viewed by their generation - that will be

featured in the HoteliersGuild ForumOfDialogue magazine.

EHL’s Prof. Dr. Sowon Kim says: EHL’s Prof. Dr. Sowon Kim says: “ Great idea Frank ! We focus on female students and from time to time male students - here is a thought, we could for example limit to 10-20% of male contribution, and content could be in lines of male championing women (in line with one of our pillars) like for ex. how they see the contribution of their female peers; this might be eye opening for the established hoteliers reading such a piece and realising why there might be a need for them to change too. From my perspective making the “YoungHotelièresInsights” primary female is not being exclusive but rather in line with the mission LH. In addition there is a need to be inclusive when a group is a minority which in this case is women in leadership positions. While everyone needs to be promoted is these hard times, the system is heavily biased against women which is the exact reason why less than 5 percent of the top leadership functions across business and politics worldwide are occupied by women and hence the raison être for LH.”

How it will work?

Every semester, the respective professor identifies brilliant female students in their class.

They ask for their GPAs and if they are truly interested to pursue a hospitality career.

The final version will be published in HoteliersGuild’s FourumOfDialogue with a short bio/pic of the student.

Once it is published, the article would also be published via EHL/IBP/IUBH website with a statement such as “original article published in…” which would increase FOD and LH visibility.

Frank will actively promote and support the cause via HoteliersGuild

Beatrice and Stanley Tollman, founders of the Red Carnation Hotel Collection, receive a nomination for induction into the HoteliersGuild International Hall of Fame.

CONCEIVED TO CELEBRATE BRILLIANCE

IN OUR INDUSTRY

Dedicated to people who are making outstanding contributions to the global luxury Lebensart. Inspiring and educating a new generation of discerning hoteliers and exclusive service providers.

H o t e l i e r s G u i l d ’s b o a r d o f governors voted Mrs. & Mr. Beatrice and Stanley Tollman for induction into their hall of fame “for their amazing achievements for our industry…” said Frank M. Pfaller, founder president of the Guild in his announcement.

“Their businesses is build around the philosophies of a strong work ethic, exceptional service, an unrelenting commitment to customer care and for those they work with and the communities they live in and touch, with a passion for sustainability and philanthropy. Their ethos’s are a passion for sustainability and philanthropy. These ethos’s are center to the family and makes them dignified nominees for induction into HoteliersGuild’s International Hall of Fame.”

Dear Frank,

“

We are truly honoured to accept our induction into the HoteliersGuild International Hospitality Hall of Fame, and to be recognised among such passionate and exceptional individuals.

It has been an incredible journey since we opened our first hotel together in May 1954 years ago, and named our business after the red carnation that Stanley still wears in his lapel. We have learned many lessons together during that time, but our unwavering determination to deliver the very best guest experience, the most generous hospitality and exceptional personal service has not faltered. Our people and teams are still at the heart of our hotel collection, and it is their passion and commitment that inspires us each and every day.

Today, with 20 hotels around the world, we still face everything together with passion and determination. Hotel-keeping has been a lifelong love affair and it still brings us great joy to read each and every piece of guest feedback, and to work closely with our wonderful teams to continue the standards that we set ourselves all those years ago.

Thank you once again for this great honour.

With warmest wishes, Beatrice and Stanley Tollman

HallOfFame

READ HERE

HoteliersGuild | LookBookSummer’21 by CoutureHospitalityConcept

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