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Couture Hospitality Concept

Caprissimo


IN OUR VIEW

An attractive opportunity exists on the island of Capri for a differentiating hospitality offer to satisfy the requirement and expectations of today’s affluent guests ‘WE BELIEVE THAT OUR ‘MADE-TO-MEASURE’ CONCEPT APPROACH WILL GENERATE SUPERIOR FINANCIAL RETURNS FOR ALL THE CONCERNED PARTIES’ ...and will create a new Capri feel


CAPRICOUTUREHOTEL COLLECTION

29 July 2013

CoutureHotels & BeachLounges made-to-measure for Capri & beyond a made-tomeasure offer for discerning investors The Alliance www.selecte dhotels.biz www.matteo thun.com www.thesev enthart.com www.portai mmobiliarec apri.com

A group of visionary hospitality experts, led by Capri’s real estate and building authority, Raffaele Porta, world renowned architect Matteo Thun and international hotelier Frank M. Pfaller, is planning to launch an independent eco-luxury hotel development and management company on the island of Capri. The expert alliance consists of well established individuals and companies with key disciplines in strategic planning and marketing, architecture, construction and general management.

their slogan ‘Emotion is today’s true luxury’, the partnership has been engaged in acclaimed hotel projects in Europe, Asia, China and elsewhere. Since the founding of the alliance, it has always had strong architectural, design, spa and culinary concept offerings, with a robust inclination towards eco-luxury and sustainability.   “ We fi n d t r a d i t i o n a l l u x u r y somewhat boring. As to some of the well established branded hotels, it’s not easy anymore to distinguish between them. Affluent travelers have become accustomed to their level of ‘We think the world, our industry standards and are not really excited and the comprehension of “luxury” anymore” Pfaller says. has changed’ says Frank M. Pfaller, who is also the founding president of CoutureHospitalityConcept is not H o t e l i e r s G u i l d a n d C E O o f brand-specific. Targeted primarily CoutureHospitalityConcept. True to towards independent investors and


CAPRICOUTUREHOTELCOLLECTION

We specialize in creating value by building brand experiences that are culturally and technologically relevant.

CoutureHospitalityConcept is a multiplatform integrated management & marketing company, working within diverse fields and a variety of media on an international scale.

"We will leverage our expertise in all aspects of hotel operations to provide superior returns for our owners, as well as highly personalized and differentiating experiences for our discerning guests.”  Frank M. Pfaller

We craft distinctive stories, design and sales experiences that command premium in the marketplace.

We create brand relevance

We craft originals the seventh art

targeting independent investors & owners creating own identities owners, it takes into consideration specific urban, resort and iconic locations, attributes and above all “owner’s/developer’s desire.” Projects focus on critical components for the future like technological advances, innovative ethic and ethnic property design and sustainability, all made-to-measure in an effort to appeal to both, the owners and to affluent and forward-thinking travelers. CHC takes into consideration the growing requirements in the industry for a development and management company that connects primarily with the independentminded property owner, developer or investor with a desire to create their own identity. CHC’s partnership has global hospitality and business experience spanning from

Europe, the U.S. and the Caribbean, to the Middle East, Africa and Asia. Their principals have worked as leaders within the luxury market for decades with both, global brands as well as with private owners and investors. "We believe our joint experience and expertise is perfectly suited to help hotels through the current economic difficulty and take optimum advantage of the rebound currently in progress," says Frank M. Pfaller. "We will leverage our expertise in all aspects of hotel operations to provide superior returns for our owners, as well as highly personalized and differentiating experiences for the guests.” 


CAPRICOUTUREHOTELCOLLECTION

Pipeline Projects at Capri’s sublime locations CHC, through their associate ‘Capri Costruzioni’, has recently secured and defined three superb and truly unique properties for complete refurbishment and re-qualification into small eco-luxury hotel operations under the new signature.

luxury hotel. In a perfect combination, guests will now be able to enjoy the very best of both worlds - the sanctuary of an unblemished ecoluxury beach villa retreat and the elegance of a penthouse suite in this buzzing town centre with all it’s cultural offers, superlative shopping Ultra secluded Beach HideAway and sophisticated entertainment. set amidst the world renowned Faraglioni Rocks Cove with four Private Beach Retreat in Capri’s suites and spacious outdoor decks famous Marina Piccola Bay,- a and sun terraces, private beach historic villa with pristine exotic access & bespoke beach-lounge with gardens and again direct and private dedicated stylish cabanas, signature beach access - with four guest spa with a cave hammam & al-fresco suites, a bespoke CapriBeachLounge & spa, boutique and signature restaurant. restaurant offering italo-asian cuisine. Exclusive Villa Penthouse Suite atop a historic Palazzo on the legendary La Piazetta - without doubt Capri’s most prestigious and sought after location, with panoramic views, overlooking the Gulf of Naples and the town. Three well appointed guest suites, spacious terraces, on two levels with all the services of a

Dare to be different! Sustainable luxury made-tomeasure to create the new Capri feeling

Internationally acclaimed architects and interior designers have voiced their interest to participate in these truly extraordinary developments. A new eco-luxury beach club concept - CapriBeachLounge - will be jointly developed with a signature operator.


MATTEOTHUN Matteo Thun stands for long lasting solutions with holistic approach. Architecture means designing the soul of the place.

‘Sustainability starts from inside’ daringly different Matteo Thun was born in Bolzano, Italy, in 1952, studied at the Salzburg Academy under Oskar Kokoschka, took his degree in architecture in Florence in 1975 with Adolfo Natalini and moved to Milan in 1978, where he met and started working with Ettore Sottsass. In 1981, he was a cofounder of the Memphis group, the design movement that so shaped events in the eighties. The next year, the Vienna Academy for Applied Arts appointed him to the chair in product design and ceramics. Leaving Memphis, he founded the Studio Matteo Thun in Milan in 1984

and served as Creative Director with Swatch in 1990-93. Matteo Thun stands for long lasting solutions with holistic approach. Architecture means designing the soul of the place. This implies an aesthetic, economic and technological sustainability. It means to create a synthesis of the existing, the purpose and the area. The solution is dierent, each time. Product design must reflect the soul of the brand. It is architecture of simple, pure and beautiful gestures to serve a daily life that goes well beyond our present life.

Matteo Thun has won the ADI Compasso d Oro Award for design excellence three times and only recently has received the Wallpaper* Design Awards 2010. He won the Good Design Award 2011 for Onto, Duravit, the Simon Taylor Award for Lifetime Achievement 2011 Designer Magazine and the Green Good Design Award 2011 for Isy System, Zucchetti. In architecture and interior design his Side Hotel in Hamburg was chosen as Hotel of the Year in 2001, the Vigilius mountain resort won the Wallpaper Design Award in 2004 and the Radisson SAS Frankfurt was chosen as


the best hotel opened in the year in the Worldwide Hospitality Awards in 2005. The Prix Acier Construction was given to him for the Hugo Boss Strategic Business Unit in Switzerland in 2007. Matteo Thun was inducted into the Interior Hall of Fame in New York in December 2004 and is a member of RIBA, the Royal Association of British Architects.

Matteo Thun was inducted into the Interior Hall of Fame in New York in December 2004 and is a member of RIBA, the Royal Association of British Architects. ... and he is an aficionado of Capri


Staying at one of the CapriCoutureHotelCollection’s villa retreats also comprises the enjoyment of the entire range of CapriBeachLounge world’s of dolce far niente. Non-resident guests are welcome for daily or seasonal membership.


the CHC label embodies and transmits a strong

differentiation a clear and coherent holistic,

sustainable and ecoluxury oriented

Lebensart message

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