HoteliersGuild 2022 Reflections

Warm personal Greetings!

A Toast to the End of a challenging but overall successful Year

December, 2022

Dear members,

As we reflect on the year that is ending soon now, I want to take a moment to express my deepest appreciation for your support of the HoteliersGuild cause and for your input in our various initiatives.

You have been receiving our carefully curated content, expert insights, industry news and reports, LookBooks and FocusGroup insights over the past years; many of you have even attended our virtual round table meetings and events and I thank you for being loyal to our community.

I especially wanted to take a moment to reach out and reconnect with those who have not found the time to follow us regularly, to remind them that we are not just a listing site for names of renowned industry leaders, to invite them to review our raison d'être and to reintroduce them to the various initiatives and principles of our private society of discerning colleagues and f riends who are committed to giving back to the industry that we all cherish.

Admittedly, after the initial enthusiasm for our initiatives in '20/21, the year after the post-Covid period proved to be somewhat critical.

Fortunately, our lives returned to a more regular routine, which also led to a realignment of the time management required for our various initiatives - which is all too understandable.

Nonetheless, I am very grateful for what we were able to achieve together during this challenging time, as throughout it all, we remained devoted to our mission to diversify, educate, support the environmental movement in our industry and finally successfully launched the SIRIUSACADEMYAWARD campaign, curated by Preferred Hotels & Resorts with a most generous grant by Lindsey Ueberroth and the bountiful donations from our member hoteliers which were auctioned with the compliments of A Star Experience. I am convinced that this incredibly strong campaign together with our new strategic partner Study Access Alliance and in collaboration the IU-International University of Applied Sciences will be a great success, as the excellent results already published show. I would also like to thank the professors of the IU, Dr. Willy Legrand and Dr. David Rempel, for their valuable introductions and their personal commitment to this cause. And we are extremely grateful to our alliance partners 80DAYS, ARIGAMI, Lobster Experience and Artsy Africa for their invaluable professional pro bono PR & Marketing support which we of course remunerate in our own in-kind currency.

And together with LUX*COLLECTIVE as our 2023 co-curator we will lift the SIRIUSACADEMYCAMPAIGN to the next level.

It is so important to acknowledge the work of the HoteliersGuild LeadingHôtelières chapter under the first term Chairlady Xenia zu Hohenlohe in producing the first industry report, championed by Prof. Dr. Sowon Kim of EHL, together with her dedicated team of academics and the exemplary contributions from so many of our global members.

We are happy and appreciative for any success, no matter how big or small, because this is the only way we can bring about real change in the true spirit of the HoteliersGuild. As we have managed to bundle the expertise of so many internationally recognised experts from education, innovation, sustainability & conservation etc. etc. at our round tables, I would also like to take this opportunity to ask for your more active support, from endorsing and backing our media campaigns like e.g. BLLA, the International Hospitality Institute, LUX Resorts & Hotels to name just a few, and to interact personally with our partners whenever necessary and appropriate.

What we are most passionate about is that all our partnerships are powered by mutual trust!

And again, please remember: We do NOT want to brag about what we have achieved so far, but to create ongoing exposure and awareness for our cause which can also attract future potential sponsors.

According to our Code of Conduct, our goal is NOT to expand our membership, but to exponentially increase the number of supporters and followers who will become multipliers!

None of this would have been possible without you and I am immensely grateful for your support. Hopefully, you will continue to support us in our efforts to fulfil our mission.

Thank you for your commitment to working with us, and and all I can say at this point in time is that I really look forward to what we can and will achieve together in 2023 and beyond!

Wi sincere gritude,

Frank Frank M. Pfaller Founder President

We are here for gd !