ISSUE 2 : OLIVER CHESHIRE SUPERMODEL TURNED DESIGNER

Selected Artists & Icons

Oliver Cheshire Supermodel Turned Designer

Wearing Ché All Photography by Lawrence James Thomas

Artists & Icons

Oliver Cheshire is an English born supermodel, designer, and fashion entrepreneur. Following a long and successful career as a model, walking runways of top name designers, such as, Dolce & Gabbana, walking the red carpet at high profile events, such as Venice Film Festival in partnership with Armani, and gracing the covers of publications such as, GQ, Oliver Cheshire launched his own men’s resortwear brand - Ché.

The label launched in 2019, with a relaxed, minimalist aesthetic with retro accents. The brand has also stressed its devotion to premium fabrics and Saville Row techniques, with former Hardy Amies creative director, Mehm Ali, coming on board as a technical design consultant.

Cheshire designed the collection for “modern men who want swim shorts and resortwear that looks equally at home on the deck of a yacht off the South of France as it does on the boardwalk of Venice Beach in LA, or in the clubs of Ibiza”.

The Ché label has continued to grow and can boast of collaborations with long-established brands such as Christian Louboutin and Reiss.

Cheshire showcased the latest collection during the Christian Louboutin X Selfridges “Loubies on the Beach” event which places the Ché label among some of the most respected brands in the fashion industry and shows that Cheshire means business.

Cheshire has also demonstrated that the label is future oriented, with its focus on sustainability. The label’s recent collaboration with Reiss demonstrates Ché’s ability to influence more established brands to think and act more ethically. “Ché’s eco-conscious ethos met Reiss’s evolution towards cleaner fashion” so that “every style comes with outstanding sustainable credentials”.

The 26 style collection features swim shorts made from 100% recycled polyester that was regenerated from waste yarns and fabric scraps with “optimal resistance to chlorine, saltwater, and UV light”. This also prevents

“scrap textiles and indestructible plastic-based products from heading to landfills and the ocean”.

As such a key player in the industry, Cheshire is now introducing his father and brother to Tandy, his agent, at Select Model Management who plans to make it a family affair.

Ché, Oliver’s younger brother and the inspiration behind the name of his brand is currently studying and following in his older brother’s footsteps .

His father, Graeme, has had a successful career as a firefighter and when free, would like to collaborate with his sons on some special bookings.

I would like to give thanks to my booking team who have been with me for over 35 years, and have worked hard during the pandemic and now we are doing so well due to their continued efforts and resilience. Heidi, Dounia, Tommie, Nina, Kiely and new to the team, Amelia and Isabelle.

We all would like to give thanks to our clients around the world for their continued support of Select Model Mangement.

All models featured can be booked via Select Model Management .

Tel: +44 (0)20 7299 1300 E-mail: men@selectmodel.com

Photography by Lawrence James Thomas Art Direction & Styling by Tandy Anderson Graphic Design by Damian Campbell

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Artists & Icons

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