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SEGD19 With this annual awards publication, SEGD recognizes those in the experiential graphic design community who—through their commitment to human-centered, effective design in the built environment—help define and promote best practices and ethical standards for the profession. The SEGD Achievement Awards honor the individuals, companies and institutions whose work has significantly advanced the field of experiential graphic design. The SEGD Global Design Awards celebrate the best in experiential graphic design, spanning a wide range of topics, disciplines and verticals; what all of the projects share is their effective use of design to connect people to place.


SEGD19, our printed awards annual, honors the people, companies and projects setting the standards of excellence in experiential graphic design. Their work is in greater service of SEGD’s mission to “Educate, Connect and Inspire” the global community of professionals who create experiences that connect people to place. This publication, truly highlights the “best of the best” recognized through the SEGD Global Design and Achievement Awards. The 2019 SEGD Achievement Award winners include visionary design clients, champions in fabrication and materials, laureates in the field and members who have contributed significantly to the success of the organization. This year’s Global Design Award winning projects are inspiring across the board and their broad purview is indicative of the field itself, from an interactive mediarich exhibition about a railway to an overhead wayfinding solution for a crowded urban neighborhood. Notably, the 2019 winning projects employed thoughtful and thoughtprovoking solutions, often in ways that seamlessly integrated digital experience technologies. Your discovery of the 2019 SEGD Global Design and Achievement Awards do not need to end here. Deeper insights, additional images and videos are available on SEGD.org. Enjoy! Clive Roux, CEO Publisher Clive Roux Managing Editor Kate Heller kate@segd.org Art Editor Sarah Miorelli Design GHD Partners Editorial Offices (editorial, reprints, address changes) 1900 L St., NW Suite 710 Washington, D.C. 20036 202.638.5555 segd@segd.org Advertising Sales Kathleen Turner kathleen@segd.org 703.657.9171 © 2019 SEGD19 ISBN-13: 978-1-940297-51-4

Opposite Page Best of Show detail

SEGD19 is the annual publication of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD19 do not constitute or imply endorsement by SEGD19. Material in this magazine is copyrighted. Photocopying for academic purposes is permissible, with appropriate credit. Periodical postage paid at Laurel, Md., USA, and additional mailing offices.


1

Intro

3

Letter from the Publisher

7

Achievement Awards Honoring the people and companies setting the standard for excellence

19

Best of Show A unique European railway is celebrated through an engaging multimedia exhibition

25

Sylvia Harris Award Honoring the legacy of Sylvia Harris (1953—2011) a passionate advocate of design for the public good Honor & Merit Awards

31

Digital Experience Content

37

Exhibition

43

Interactive Experience

49

Placemaking & Identity

59

Public Installation

71

Strategy/Research/Planning

75

Wayfinding

82

Supporter Showcase

105

Opposite Page Sylvia Harris Award Winner

Winner Index


Achievement Awards Sponsored By

Driven by the shared passion and creativity of our design community, DCL is your reliable collaborator for custom signage, experiential design elements and integrated tech solutions. As an ongoing supporter of the SEGD community—DCL would like to congratulate all of our design partners for their creative achievements, inspired solutions and commitment to design excellence.

See our ad on page 84


Achievement Awards

SEGD Fellow Paula Scher Distinguished Member Award Donald Kiel Arrow Award NYCEDC Insight Award Designtex Educator Award Robert Probst, FSEGD Chapter Chair Award Cynthia Damar-Schnobb


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Paula Scher 2019 SEGD Fellow

In early June, at the 2019 SEGD Conference Experience Austin, Paula Scher joined the list of SEGD Fellows alongside legendary experiential graphic design catalysts that include Jane Davis Doggett, Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Jan Lorenc. To say Paula Scher’s work is part of our visual culture is an understatement. She has made a career of cleverly combining art, culture and her singular approach to typography into influential identities, images and environments. Scher joined New York design consultancy Pentagram as a partner in 1991, as a successful art director. In the years since, she has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes some big names: Microsoft, Bloomberg, CocaCola, Shake Shack, Bausch + Lomb, Perry Ellis, The Public Theater, the Museum of Modern Art, the Sundance Institute, the High Line, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic, the New York Botanical Garden, the United States Holocaust Memorial Museum, the Philadelphia Museum of Art and the New York City Department of Parks and Recreation. Scher has taught for over two decades at the School of Visual Arts, along with positions at Cooper Union, Yale University and her alma mater the Tyler School of Art, in addition to serving on the national boards of AIGA and AGI as president. She also served on the Public Design Commission of the City of New York from 2006 to 2015 and the board of directors of The Public Theater.

Opposite Page Paula Scher poses with her artwork at Queens Metropolitan Campus

She’s the author of “Make It Bigger” and “MAPS,” published by Princeton Architectural Press, and the subject of “Paula Scher: Works,” published by Unit Editions as well as a featured figure in “Abstract: The Art of Design,” a Netflix documentary series about leading figures in design and architecture. She’s a frequent design contributor to The New York Times, GQ and other publications. Her artwork has been exhibited all over the world and is represented in the permanent collections of museums such as the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York, the Library of Congress in Washington, the Victoria and Albert Museum in London and the Centre Georges Pompidou in Paris. Achievement Awards | SEGD19 9


Scher has been the recipient of hundreds of honors and awards, including entry into the Art Directors Club Hall of Fame, the Chrysler Award for Innovation in Design, the AIGA Medal, the Type Directors Club Medal and the National Design Award for Communication Design, presented by the Cooper-Hewitt, Smithsonian Design Museum. She’s received honorary doctorates from Corcoran College of Art and Design, Maryland Institute College of Art and Moore College of Art and Design. Where does your energy come from? I’m never sick of designing. I’m not tired of it at all. I find people who complain about their clients, or the work, or say they just don’t want to do it anymore—I don’t feel like that. I have a great team; I love the people that work for me. What projects or assignments have most affected your professional development? I went through a bunch of different phases. I designed album covers for 10 years. In that capacity, I experimented a lot with typography on the covers themselves and sometimes on posters. My style, if you call it that, was deeply affected by doing the ‘Best of Jazz’ series at the end of the 1970s. It was constructed with typography—something I still fall back on. In the ’90s when I joined Pentagram, I began working on a multitude of identity projects, which led me into environmental graphics. Initially, the graphics were flat and applied to buildings. The New Jersey Performing Arts Center building with the typography covering the building is not that different from doing the ‘Best of Jazz’ posters, just in three dimensions. I then made the breakthrough discovery of my career in environmental graphics. As a graphic designer and dealing with clients, there would be all kinds of additions and subtractions and changes to a design right up until it went to press, because, ‘Oh, you can just do that on a computer.’ In that moment in time, all kinds of really terrific work can be compromised, depending upon how strong you hold your ground, which I’ve gotten very good at. But, the fact of the matter is—and so many designers will tell you—that’s the inherent problem of getting something realized in the way they initially conceived it. However, with [environmental graphic] design, because of the nature of the schedule, unless the budget is lopped off, they come out pretty much the way you intend them. Often, I will change a material for a less expensive version, without affecting the look. If whatever I rendered can actually be made in the given budget against the time frame—it will come out exactly like the rendering. That was my major breakthrough. That’s why I love environmental graphics.

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Opposite Page The Public Theater (above) and Lucent Technologies Center for Arts Education (below)


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Does your internal approach vary dramatically between those two functions? I have separate graphics and signage teams, because I approach graphic design in a very different way than I approach signage. In both areas, my goal is to try to push something to defy the expectation of what it’s supposed to be. There’s an expectation about what a corporation is supposed to look like, or what wayfinding systems look like—my goal is to uproot that whenever possible. Not to the point it becomes impractical, or doesn’t function, but just to explore a different way of doing it. Has being a Pentagram partner afforded you more license in that? Well, some of it’s that, and some of it is I’m impossible to deal with. [laughs] If they like the spirit of the work, and want to talk to me about it, it’s a fairly collaborative journey. They’re still going to make assumptions, and I’m going to test those assumptions. And, in that back and forth, we’re going to invent something. That’s what the fun is. The question is: Can you invent the thing within a budget? I always think you can. One of my favorite projects was the Bloomberg LED. The budget got cut by 50 percent, but because we had made the numbers so big—because it was a job based on numbers—we just cut the jumbotron in half. We saved half the budget and the project was better for it. I love stuff like that—that’s the most fun part of the job. Would you say that you thrive on limitations? I think limitations make work better because you’re always pushing back at them. You want to defy them. That tension is what generates a creative solution. Sometimes, it’s a good idea to take on an area where you see only terrible work being done and challenge perceptions, assumptions and limitations. For example, at first, I didn’t want to do the Park Avenue Garage, but the client said I could do anything I wanted within the budget. The minute he said that, it was a great job. I love it. That being said, I didn’t want all the parking garage jobs that came as a result of it. What recent EGD projects are you really proud of? Scholastic was a surprise; I love the way it came out. It started out like a signage project where they wanted to hang up a lot of illustrations. They just looked junky in this clean modernist office, so what we did is to change it contextually. We turned Harry Potter into a Gilbert and George stained glass window. We made a 3-D model of Captain Underpants bursting through the wall. It’s a scream when you’re in it. I really love it. And what’s wonderful is, it looks that good in real life—exactly like the Photoshop renderings.

For the full interview, visit SEGD.org Opposite Page Scholastic Headquarters (above) and Parking at East 54th (below) Achievement Awards | SEGD19 13


“At one of the first conferences that I attended, at the SEGD Auction, I witnessed Doug Morris and Richard Poulin bidding against each other for Virginia Geshan’s chocolate chip cookies. Both of them were feeling no pain and put on a lively show. I believe the winning bid was $5,000.”

Donald Kiel, (Ret.) Manager of Wayfinding & Visitor Information at New York-Presbyterian (and SEGD Auction hero) Distinguished Member Award

care, research, education and community service. Previous to that, he was Director of Graphic Design at Swanke Hayden Connell Architects for over 20 years. Kiel has been an involved and supportive SEGD member since 1999.

The SEGD Distinguished Member Award recognizes an individual for demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth and excellence of SEGD programs. Recipients of the award have been instrumental in cultivating university programs, advancing accessible and green design and promoting cultural agendas through design. Past winners include Kelly Kolar, Amy Lukas, Cybelle Jones, David Middleton, Wayne Hunt and Ken Ethridge.

Kiel has been instrumental in many projects throughout his career, including American Express Headquarters in Battery Park, IBM Headquarters, the Restoration of the Statue of Liberty, Reuters Headquarters in Times Square, and the FDNY Training Facility on Randall’s Island. For New YorkPresbyterian, he managed wayfinding on a 5 million-squarefoot campus and was involved in the rebranding and signage transformation of hospitals such as NYP/Lawrence Hospital, NYP/Lower Manhattan Hospital, NYP/Queens Hospital, NYP/Brooklyn Hospital and NYP/Hudson Valley Hospital.

Don Kiel is an invaluable asset to the SEGD community through his many years as the SEGD Auction for Excellence curator and hands-on volunteer. Prior to his recent retirement, Kiel was the Manager of Wayfinding & Visitor Information at New York-Presbyterian, a world-class academic medical center committed to excellence in patient 14 SEGD19 | Achievement Awards

What role does participation in SEGD play for you? I like to support organizations that are there to support us as professionals.


SEGD Auction donations: NYC Subway BARF sign (above) and awardwinning "caution tape" t-shirt (below)

Building identification signage at the IBM Headquarters in Armonk, NY (above) and signage at the FDNY Training Academy on Randall’s Island (below)

Please tell us about how and why you got involved with the auction and where the amazing prints come from!

If you could redesign any one thing, what would you choose?

I have always thought the SEGD Auction was great fun; I wanted to participate somehow. A friend of mine, who I met through Massimo Vignelli, owned a silk-screen company, which was considered the best in New York City. It was called Ambassador Arts and had a number of commercial clients. Paula Scher did their promotions and they began printing her work. Serigrafia Limited was created to handle the more “fine art” projects involving prominent graphic designers, including Paula’s prints. One day, John Evangelista, the owner, called to tell me he sold the business and asked if I could help organize his inventory of “extra” prints. It took me many weekends to conclude that the inventory totaled 25,000 pieces.

I would love to redesign the storefronts on Queens Boulevard, also affectionately called the “Boulevard of Death.” What advice would you give young designers? As a former Assistant Professor at Pratt Institute, I continually told my students, “This is not about you!”

For full interviews with all of the achievement award winners, visit SEGD.org

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Big, bold, Pier 90 signage (above) and Brooklyn Army Terminal, Sunset District (below)

Lexington | Shriners Hospitals for Children Medical Center: CeramicSteel Wall Panel system with full-color digital printing and design direction by Designtex. (above) Stockton University: CeramicSteel Wall Panel system with full-color digital printing with design direction by Designtex. (below)

NYCEDC Insight Award

Designtex Arrow Award

The SEGD Insight Award recognizes entities that consistently commission design works that significantly enhance or promote opportunities for the field and experiential graphic design education. Recipients of the award are the visionary design clients behind years of outstanding exhibits, innovative wayfinding systems and rewarding interdisciplinary partnerships. Past winners include Taubman, Merlin Entertainments, TATE, Apple, Amtrak, Herman Miller and the National Park Service.

The SEGD Arrow Award recognizes exemplary service or dedication to advancing technologies and manufacturing processes, while providing the highest quality products for the experiential graphic design field. Recipients of the SEGD Arrow Award have advanced new manufacturing processes, led the development of innovative new products, and championed sustainable practices and materials. Past winners include SH Immersive Environments, 3M, Neiman & Company, Matthews Paint and NanoLumens.

New York City Economic Development Corporation is a non-profit corporation whose stated mission is to promote economic growth through real estate development. It is the City’s official economic development corporation and has commissioned many EGD projects from SEGD Members.

Part of the Steelcase family, Designtex was founded in 1962 and has since become a leader in design and manufacturing for the built environment with a catalog of over 8,000 materials. Designtex is well-known for its rigorous and dedicated approach to research and development of textiles and wallcoverings with reduced environmental impact.

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“My teaching spans a wide spectrum, from the beginner level to the master’s thesis; I enjoy the interaction with students of all levels and all disciplines of design, architecture, art and planning.”

“A good Chapter Chair should really look at the opportunities to bring the design community together, to increase attendance and to increase awareness about the great work done by the organization.”

Robert Probst, FSEGD, University of Cincinnati (DAAP) Educator Award

Cynthia Damar-Schnobb, Toronto Chapter Chapter Chair Award

The SEGD Educator Award recognizes an individual for demonstrating innovation in the theory and practice of design education that not only integrates the needs of the industry but serves to advance the field. Recipients foster the development of the next generation of designers through a creative and innovative curriculum as well as through the promotion of forward-thinking research and scholarship in the field. Robert Probst is only the second honoree to receive this award.

The SEGD Chapter Chair Award recognizes outstanding volunteer efforts while significantly contributing to the direction, growth, strength and excellence of SEGD Chapters both locally and throughout the organization. Cynthia Damar-Schnobb is only the second winner of this award.

As of July 2008, Robert Probst has led as dean of University of Cincinnati’s College of Design, Architecture, Art and Planning. He has been recognized for his own professional design excellence as SEGD’s 1996 Fellow Award recipient and as a member of the Alliance Graphique Internationale.

Cynthia Damar-Schnobb is a partner at Entro, where she has spent over 17 years as a valuable contributor and team lead for local and international projects in addition to serving on a program advisory committee for a leading design school and as Vice President of the Association of Chartered Industrial Designers of Ontario. Damar-Schnobb served as an SEGD Chapter Chair from 2013 until recently and was instrumental in developing a successful ongoing annual speaker series for the Toronto Chapter. Achievement Awards | SEGD19 17


SEGD Global Design Awards Sponsored By

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Best of Show

Aluksne Banitis Station


ALUKSNE BANITIS STATION Best of Show, Honor Award Design Firm Design Studio H2E Client Aluksne District Council Location Aluksne, Latvia Industry Vertical Exhibitions 20 SEGD19 | Best of Show


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Design Team Inguna Elere, Holgers Elers, Antra Cilinska, Martins Vitols, Laura Lorence, Dagnija Balode Collaborators Think Tank “Creative Museum” (content concept), Toms Altbergs (exhibition content assistance), Lauris Gundars (content editor), Juris Podnieks Studio (video production, animation, digital display), Arhitektes Ināras Caunītes birojs (architect) Project Date Sept 2018 Project Area 1,615 sq ft Juror Comments “This project has everything: clever use of technology, combined with simple interactive components. Well done!” “The captivating story of a single railway line that has had a huge impact on a local population is captured elegantly and beautifully in this small museum, which, despite its size, utilizes an incredible variety of mediums and forms to tell a beautiful story. This is a railway museum that captures the essence of why mechanized transportation has yielded powerful human stories since the dawn of the Industrial Age: The train becomes a character that has interacted with so many other, human characters through the years and the museum beautifully captures said interaction between man and machine.” “This project has it all: a strong sense of place and character, a successful deployment of a broad range of interpretive strategies (large motor skills, analog, digital, media, graphics) and an overarching visual coherence that pulls it all together. This is a great example of a variety of design disciplines being deployed and integrated in the creation of a full-bodied, compelling visitor experience.”

This multimedia exhibition is dedicated to a unique narrowgauge railway line in Europe that is not only a place for the preservation of collective memory but is still operational today. The goal of the exhibition design was to create a virtual journey within a stationary space by illustrating the history of the railway and its technical aspects, to highlight the importance of local industrial heritage in the context of broader transport history. The exhibition is in the Northern Latvian town of Aluksne, which is the terminus of a 33-km-long narrow-gauge railway line. In Latvian, the little train that rolls along the line is affectionately known by the diminutive moniker, “Banitis.” In terms of the exhibition design process, the challenges were to create the impression of movement in a static space, in order to fulfill the idea of a virtual journey, and to create an engaging experience. An appropriate design solution was sought with which to tell the local story in an intriguing manner emphasizing experiential design, so that visitors would have a comprehensive spatial and visual experience through sight, hearing and smell. The design incorporates 10 improvised passenger benches named after 10 stops along the railway line. Monitors are integrated into the railcar windows where passengers can observe the slowly moving surrounding landscape. This video footage is augmented by local residents’ stories about the Banitis’ operation during various eras, conjuring up an all-encompassing pictorial narrative of important historical and local events. A special experience for visitors— 3D virtual reality—enables them to see the world through a train driver’s eyes and to acquire knowledge about the most important technical features of the engine that propel the train into motion. The exhibition is located in one of the station’s ancillary buildings, the former baggage shed. Referencing the building’s original function, baggage boxes are used to position exhibits, which now store information instead of freight and convey this to visitors. In order to enhance the impression of the presence of history in the minds of visitors, historical materials were studied during the graphic identity development stage, along with typefaces, tickets, trademarks and other station documents and these were reinterpreted in new graphic language. The design team chose to emphasize a graphic black and white line. In order to preserve the baggage boxes exhibits can only be viewed by peering into a box through a round hole similar to a porthole. However, the most pressing concern was to achieve a balance between the use of digital and analog communication media, in order to make it easier for visitors to perceive the overall message. In the first few months after it was opened to the public, the exhibition has significantly increased tourism in the region, facilitated landscape restoration in the vicinity, and increased public interest industrial heritage. The exhibition is being extensively visited by schools, has engaged the local community and has stimulated interest and discussion in technical professions. Best of Show | SEGD19 23


Sylvia Harris Award

Skyline Wayfinding


SKYLINE WAYFINDING Sylvia Harris Award, Merit Award Design Firm YiEUM Partners Client Seoul Metropolitan Government Location Seoul, South Korea Industry Vertical Residential 26 SEGD19 | Sylvia Harris Award


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Design Team Seoul Metropolitan Government: Hyo Jin Kang, Eun Sun Kwon (master planners) YiEUM Partners, Inc.: Jangwon Ahn (principal in charge); Yeonji Lee (project manager); Yangjeong Kim, Eunji Kim, Naeun Ham (designers) Collaborators Design ENY (fabricator) Project Date December 2018 Juror Comments “A design can be aesthetically pleasing, yet if it fails to achieve its function well, the aesthetic quality is rendered meaningless. The supreme care and effort put into researching and consulting with the future users of this wayfinding signage system speaks to the dedication its designers had to creating something that works and brings a significant safety and quality-of-life improvement to residents, rather than merely making an attractive series of signs.” “This design solution is wellresearched, considerate, and powerful. The system is well integrated into the character of the neighborhood’s architecture and brings successful accessibility and wayfinding to those in need.”

Geumho-dong in Seoul is a neighborhood which was built with housing as a top priority—to its detriment. Over 90 percent of the homes built in this neighborhood have no parking spots, or even streets appropriate for vehicular traffic. With three to five story buildings on either side of these narrow passages—barely wide enough for two people to pass shoulder-to-shoulder—a web of electrical wiring overhead and a continuous peripheral view of visual pollution, wayfinding has always been seen as a luxury that could never be afforded to this labyrinth of a neighborhood in central Seoul. While the lack of wayfinding has mostly been a nuisance for visitors to the area and door-to-door delivery services, in recent years it has become evident that wayfinding has become a matter of life and death for its residents. With an aging population, medical emergencies have become much more commonplace and first responders have been unable to quickly respond to emergencies. The design team thoroughly mapped out the area, noting which areas were stairs, ramps and pedestrian-only alleys in addition to all vehicle access points. They then held a series of workshops with residents, fire fighters, EMTs and police to learn more about the neighborhood and its challenges. This exercise brought the team to their first idea: to create a simple way to identify each point of entry into the neighborhood so that residents and emergency responders could use a common language to give directions. Since many points of entry were not vehicle accessible, they decided to designate each entry as a “gate” with a corresponding number. This type of system is familiar for the residents who rely on local public transit, which uses a similar numbering scheme at all subway stations. The biggest "aha" moment came when walking through the neighborhood with police and local residents during an on-site investigation. One of the designers noticed that as residents, police and others in the group were trying to find their location and bearing on a map, rather than looking around at eye level for existing signage, their first instinct was to try and look above the buildings for other known points of reference such as a neighboring high rise or apartment complex. This inspired the team to create a "skyline wayfinding" proposal as a solution for this neighborhood. Being located up at sky-level was the best way to avoid all the problems that made existing signage nearly invisible in this environment. Following the completion of the project, the feedback from residents and emergency responders has been incredibly positive. Perhaps the most impactful feedback came from emergency responders who’ve been able to improve response times. For all these reasons, residents of the local community have since expressed to local officials that they now feel safer in their community.

For full details on this and all of the 2019 SEGD Global Design Award-winning projects, visit SEGD.org

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Digital Experience Content Category Sponsored By

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members.

See our ad on page 86


Honor & Merit Awards Digital Experience Content

Mississippi Arts + Entertainment Experience—Inside the Writer’s Mind Animate Turangalila Be Washington: It’s Your Turn to Lead


MISSISSIPPI ARTS + ENTERTAINMENT EXPERIENCE—INSIDE THE WRITER’S MIND Honor Award Design Firm Gallagher & Associates Client Mississippi Arts + Entertainment Experience (The MAX) Location Meridian, Mississippi Industry Vertical Museums 32 SEGD19 | Honor Awards


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ANIMATE TURANGALILA Merit Award Design Firm Rose Bond Moving Pictures Client Oregon Symphony Orchestra Location Portland, Oregon Industry Vertical Exhibitions 34 SEGD19 | Merit Awards


BE WASHINGTON: IT’S YOUR TURN TO LEAD Merit Award Design Firms George Washington’s Mount Vernon, Gallagher & Associates, Cortina Productions Client George Washington’s Mount Vernon Location Mount Vernon, Virginia Industry Vertical Museums Merit Awards | SEGD19 35


Exhibition Category Sponsored By

Color-Ad, Inc. is one of the national leaders in providing reliable, effective, and affordable solutions for custom projects and large-scale programs to both the sign and exhibit industries.

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Honor & Merit Awards Exhibition

Aluksne Banitis Station The Seven Worlds of Vladimir Vysotsky de Youngsters Studio Lighter, Stronger, Faster— The Herreshoff Legacy


THE SEVEN WORLDS OF VLADIMIR VYSOTSKY Honor Award Design Firm Lorem Ipsum Client The Jewish Museum and Tolerance Center Location Moscow, Russia Industry Vertical Exhibitions 38 SEGD19 | Honor Awards


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DE YOUNGSTERS STUDIO Merit Award Design Firm fuseproject Client de Young Museum Location San Francisco, California Industry Vertical Educational 40 SEGD19 | Merit Awards


LIGHTER, STRONGER, FASTER—THE HERRESHOFF LEGACY Merit Award Design Firm Studio Joseph, Bluecadet, David Genco Inc. Client MIT Museum Location Cambridge, Massachusetts Industry Vertical Exhibitions Merit Awards | SEGD19 41


Honor & Merit Awards Interactive Experience

City Explorer at Hassenfeld Children’s Hospital Heart of Iceland YouTube Lobby


CITY EXPLORER AT HASSENFELD CHILDREN’S HOSPITAL Honor Award Design Firm Potion Client Hassenfeld Children’s Hospital Location New York, New York Industry Vertical Healthcare 44 SEGD19 | Honor Awards


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HEART OF ICELAND Merit Award Design Firm Gagarin, Visionis, Origo, Gláma•Kím Architects Client Thingvellir National Park Location Thingvellir, Iceland Industry Vertical Exhibitions 46 SEGD19 | Merit Awards


YOUTUBE LOBBY Merit Award Design Firm Media Objectives / Valerio Dewalt Train Associates, Office of Things Client Google Location San Bruno, California Industry Vertical Workplace Merit Awards | SEGD19 47


Honor & Merit Awards Placemaking & Identity

Anglers’ Seats Cornell Tech Cal Poly Jackalope Mornington Peninsula Notre Dame Stadium Enhancement Scholastic


ANGLERS’ SEATS Honor Award Design Firm Design Studio H2E Client Aluskne District Council Location Aluksne, Latvia Industry Vertical Urban and Civic 50 SEGD19 | Honor Awards


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CORNELL TECH Honor Award Design Firm Pentagram Client Cornell Tech Location New York, New York Industry Vertical Urban and Civic 52 SEGD19 | Honor Awards


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CAL POLY Merit Award Design Firm Media Objectives Client California State University Location San Luis Obispo, California Industry Vertical Educational 54 SEGD19 | Merit Awards


JACKALOPE MORNINGTON PENINSULA Merit Award Design Firm Fabio Ongarato Design Client Jackalope Group Location Victoria, Australia Industry Vertical Hospitality Merit Awards | SEGD19 55


NOTRE DAME STADIUM ENHANCEMENT Merit Award Design Firm Cardosi Kiper Design Group Client University of Notre Dame Location Notre Dame, Indiana Industry Vertical Sports 56 SEGD19 | Merit Awards


SCHOLASTIC Merit Award Design Firm Pentagram Client Scholastic, Inc. Location New York, New York Industry Vertical Workplace Merit Awards | SEGD19 57


Honor & Merit Awards Public Installation

ENCOUNTER—Meeting Points on Buffalo Bayou Yulha Art Lounge Brewing Heritage Trail, Cincinnati Jahadam Project Lenses on the Sky Rostov-on-Don Platov International Airport WDCH Dreams


ENCOUNTER—MEETING POINTS ON BUFFALO BAYOU Honor Award Design Firm University of Houston Client Ann Olson, Buffalo Bayou Partnership Location Houston, Texas Industry Vertical Urban and Civic 60 SEGD19 | Honor Awards


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YULHA ART LOUNGE Honor Award Design Firm YiEUM Partners Client Dong-gu District Office, Daegu Metropolitan City, Daegu Gyeongbuk Design Center Location Daegu, South Korea Industry Vertical Urban and Civic 62 SEGD19 | Honor Awards


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BREWING HERITAGE TRAIL, CINCINNATI Merit Award Design Firm NELSON Client Brewery District Community Urban Redevelopment Location Cincinnati, Ohio Industry Vertical Urban and Civic 64 SEGD19 | Merit Awards


JAHADAM PROJECT Merit Award Design Firm The Allim Client Seoul Metropolitan Government Location Seoul, South Korea Industry Vertical Urban and Civic Merit Awards | SEGD19 65


LENSES ON THE SKY Merit Award Design Firm plus & greater than Client Oregon Museum of Science and Industry Location Portland, Oregon Industry Vertical Exhibitions 66 SEGD19 | Merit Awards


ROSTOV-ON-DON PLATOV INTERNATIONAL AIRPORT Merit Award Design Firm Lorem Ipsum Client The Airports of Regions Location Rostov-On-Don, Russia Industry Vertical Transportation Merit Awards | SEGD19 67


WDCH DREAMS Merit Award Design Firm Refik Anadol Studio Client Los Angeles Philharmonic Location Los Angeles, California Industry Vertical Exhibitions 68 SEGD19 | Merit Awards


More chances to get recognized! Over 60 award winners and finalists were published on SEGD.org this year. Enter your projects and get recognized for design excellence in 2020.

Details available at SEGD.org Merit Awards | SEGD19 69


Merit Awards Strategy/Research/ Planning

Harrods Store Navigation Map The Square


HARRODS STORE NAVIGATION Merit Award Design Firm Endpoint, Pentagram Client Harrods Location London, United Kingdom Industry Vertical Retail 72 SEGD19 | Merit Awards


MAP THE SQUARE Merit Award Design Firm Integrus Architecture PS Client Seattle Design Festival Location Seattle, Washington Industry Vertical Urban and Civic Merit Awards | SEGD19 73


Honor & Merit Awards Wayfinding

ARUP Workplace Calgary Central Library Domino Park Keep Visible—LED Traffic Guide Line Nicollet Skyline Wayfinding


ARUP WORKPLACE Honor Award Design Firm Fabio Ongarato Design Client Arup Location Victoria, Australia Industry Vertical Workplace 76 SEGD19 | Honor Awards


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CALGARY CENTRAL LIBRARY Merit Award Design Firm Snøhetta, Entro, DIALOG Client Calgary Municipal Land Corporation Location Calgary, Alberta Industry Vertical Urban and Civic 78 SEGD19 | Merit Awards


DOMINO PARK Merit Award Design Firm NoĂŤ & Associates Client Two Trees Location Brooklyn, New York Industry Vertical Recreation Merit Awards | SEGD19 79


KEEP VISIBLE—LED TRAFFIC GUIDE LINE Merit Award Design Firm ICAMP DESIGN Client Zhejiang Municipal Transportation Bureau Location Hangzhou Dianshang, China Industry Vertical Transportation 80 SEGD19 | Merit Awards


NICOLLET Merit Award Design Firm Pentagram Client City of Minneapolis Location Minneapolis, Minnesota Industry Vertical Urban and Civic Merit Awards | SEGD19 81


Supporter Showcase


The support of SEGD’s Industry Partners and Sponsors has a tremendous impact on advancements in the field through industry education, publications and events. Their involvement sustains the annual SEGD Global Design Awards and SEGD Achievement Awards programs, which recognize and promote the best in contemporary experiential graphic design. In addition, this support allows the organization to produce and share first-class videos from conference and speaker sessions on SEGD.org and to generate a weekly e-newsletter that reaches nearly 50,000 designers, industry members, academics, clients and allied professionals each week—sharing the most up-to-date information on trends, educational events, initiatives and chapter activities. For over 46 years, SEGD has existed to “Educate, Connect and Inspire” this global, multidisciplinary community and couldn’t be more thankful for the continued support from their Partners, Friends and Sponsors year after year. In the following 21 pages, you’ll discover the firms, companies, products and services that support your design association’s programs, allowing SEGD to continue to improve the benefits we provide to you, the members.

84

DCL

99

86

AVIXA

88

Sherine Industries

100 American Alliance of Museums

89

Color-Ad

100 Gable

90

APCO

101 Systech

91

DE Powder Coated Graphics

102 Friends & Partners

92

DeNYSE

93

Gemini

94

Poblocki Signs

95

Signs + Decals

96

L&H Sign Company

97

Matthews Architecture

98

drive21

TFN Architectural Signage

103 Sponsors & Supporters 104 3M 113

3M

115

3M

Supporter Showcase | SEGD19 83


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Friends & Partners

2019 Platinum Industry Partners

2019 Gold Industry Partners

2019 Silver Industry Partners

2019 Friends of SEGD

102 SEGD19 | Friends & Partners


Sponsors & Supporters 2019 Presenting Sponsors

2019 Program Sponsors 3M

Pam Wayfinding

Acorn Sign Graphics

PhotoWorksGroup

Alto | Folia by SH

Rainier

AVIXA

SenovvA

bluemedia

SES Branded Environments

Color-Ad

Sherine Industries

CREO Industrial Arts

SignAgent

Daktronics

SNA Displays

DCL

Table Rock Productions

DE Powder Coated Graphics

Tangram Design TFN Architectural Signage

Designtex

Urban Sign

Gable

Visix

Gemini

Walton Signage

Harbinger iZone Imaging Jones Sign Kubik L&H Sign Company Matthews Paint NanoLumens Neiman & Company Nova Sign Group Nova Polymers Page/Dyal Sponsors & Supporters | SEGD19 103


104 SEGD19 | Supporter Showcase


Winner Index


BEST OF SHOW

SYLVIA HARRIS AWARD

DIGITAL EXPERIENCE CONTENT

20 ALUKSNE BANITIS STATION Exhibition Honor Award Design Firm Design Studio H2E Client Aluksne District Council Location Aluksne, Latvia Industry Vertical Exhibitions Design Team Inguna Elere, Holgers Elers (principals in charge); Antra Cilinska (director/producer); Martins Vitols (designer); Laura Lorence (graphic designer); Dagnija Balode (project manager) Collaborators Think Tank “Creative Museum” (content concept), Toms Altbergs (exhibition content assistance), Lauris Gundars (content editor), Juris Podnieks Studio (video production, animation, digital display), Arhitektes Ināras Caunītes birojs (architect), REVERIE Trading group (digital displays & technology), Gluk Media (3D interactions), AD Production (exhibition elements), Magnum NT (printing), Ansis Starks, Design Studio H2E (photography); Design Studio H2E, Antra Cilinska (videography) Project Date September 2018 Project Area 1,615 sq ft Juror Comments “This project has everything: Clever use of technology, combined with simple interactive components. Well done!”

26 SKYLINE WAYFINDING Wayfinding Merit Award Design Firm Seoul Metropolitan Government, YiEUM Partners Client Seoul Metropolitan Government Location Seoul, South Korea Industry Vertical Residential Design Team Seoul Metropolitan Government: Hyo Jin Kang, Eun Sun Kwon (master planners) | YiEUM Partners, Inc.: Jangwon Ahn (principal in charge); Yeonji Lee (project manager); Yangjeong Kim, Eunji Kim, Naeun Ham (designers), Jaehoon Kang (photography). Collaborators Design ENY (fabrication) Project Date December 2018 Juror Comments “A design can be aesthetically pleasing, yet if it fails to achieve its function well, the aesthetic quality is rendered meaningless. The supreme care and effort put into researching and consulting with the future users of this wayfinding signage system speaks to the dedication its designers had to creating something that works and brings a significant safety and quality-of-life improvement to residents, rather than merely making an attractive series of signs.”

32 MISSISSIPPI ARTS + ENTERTAINMENT EXPERIENCE—INSIDE THE WRITER’S MIND Honor Award Design Firm Gallagher & Associates Client Mississippi Arts + Entertainment Experience (The MAX) Location Meridian, Mississippi Industry Vertical Museums Design Team Cybelle Jones (chief creative lead); Ariel Efron (creative director); Julie Flechoux (visual and experience lead); Sarah Brockett (concept and content development); Miri Rosen (research and content support); Staci Hou (digital production); Juan Patino (visual designer); Jonathan Cohen (technical director); Tiffany Wiley, Josh Sennett (exhibition design integration) Collaborators LPK (consultant); Solomon Group, History Associates, Available Light, Roland (fabrication); Woolworth and Associates (AV consultant); Colin Hess (graphics and motion design); Paul Rosenthal (script writer); Followell Fotography (photography); Gallagher & Associates (videography) Project Area 58,000 sq ft Project Date April 2018 Juror Comment “This is a beautiful theatrical projection mapping piece and an inviting immersive experience of looking over the writers’ shoulder as they are talking and typing. What a beautiful way of telling a story!”

“My grandfather was a retired railroad engineer so I grew up up with a lot of delightful railroad images and tales. This exhibit captures the charm of the railroad with beautifully designed structures that create, as the entry states, ‘a virtual journey through time and space, experienced through the interaction of multimedia graphics and authentic objects.’” 106 SEGD19 | Winner Index

“This design solution is wellresearched, considerate, and powerful. The system is well integrated into the character of the neighborhood’s architecture and brings successful accessibility and wayfinding to those in need.”

34 ANIMATE TURANGALILA Merit Award Design Firm Rose Bond Moving Pictures Client Oregon Symphony Orchestra Location Portland, Oregon Industry Exhibitions Design Team Rose Bond (project director, producer,

lead animator), Zak Margolis (composite artist and lead animator), Steve Rochelle Farris (production and programming), Andrew Wade (production design consultant) | Pacific Northwest College of Art Student & Alumni Animators: Grayson Bear, Arianna Gazca, Sarah Hickey, Kathryn McAnalley, Makai Mendiola, Carla Melnick, Teagan Smiley Wolfe, Ari Stramel, John Summerson, Micah Weber Collaborators Carlos Kalmar (music director); Steven Osbourne (piano); Cynthia Millar, Ondes Martenot, Matt Stone (projectionists and video vendors); Mario Gallucci (prototype model of symphony hall); Jacob Wade, Oregon Symphony (photography); Samuel Slater/Oregon Symphony with Rose Bond (videography) Project Area 5,568 sq ft Project Date December 2016 Juror Comment “The synesthesiac explosion that is the Turangalila Symphony is a ripe candidate for dynamic visualization, and this project presents a technically impressive attempt at engaging the visual senses in accord with the music. The research and care put into the visual translation of Messiaen’s manic tonality and polyrhythms, and the focus placed on creating an experience of synesthesia, rather than an experience about synesthesia, is powerful and fun.” 35 BE WASHINGTON: IT’S YOUR TURN TO LEAD Merit Award Design Firm George Washington’s Mount Vernon, Gallagher & Associates, Cortina Productions Client George Washington’s Mount Vernon Location Mount Vernon, Virginia Industry Museums


EXHIBITION

Design Team Mount Vernon: Rob Shenk (project lead); Matt Briney (project lead - media/ AV); Doug Bradburn, Joe Stoltz (research, writing); Joe Sliger (physical space lead); John Davis (physical space development); Allison Wickens (education and curriculum development); Mason Shelby (videography); Bert Oltmans (IT); Cheryl Marling (project management), Jessie MacLeod (curatorial) | Cortina Productions (Interactive Experience Design): Joseph Cortina (creative director); Daniella Eguiguren (producer, project manager); Jen Fetsch (senior producer, writer); Brent Feito (assistant director); Felicia Knise (production assistant); Vu Ngo (interactive designer); Katrina Risebergs, Abhishek Ravi (junior interactive designers); Frank Winston, Jeremy Burau (software developers); Jack Livingston (junior software developer); Zain Oberoi, Violet Leonard (software tester); Amanda Scherer (art direction, director of editing and animation); Nick Spiropoulos (senior editor); Andrew Prasse, Nicole Haddock (editors); Alex Kolotos, Ben Fall (assistant editors); Travis Blain (animation, compositing); Lucas Belle, Chris DiNardo (2D animation, compositing); Charlie Kendal (director of photography) | Original Shoot Crew: Joshua Ausley, Donald Aros, Jose del C Martinez, Aaron Johnson, William Iverson, Shawn Baron, Matt Ritterpusch, Gregory Breazeale, Leonard Schmitz, William Pawlowski, Nicole Py, Melissa DeZarate, Donna Krutz Moore, Brian Merrick, Shawn Hambright, Barbara Norkus, Jeremiah Hornbaker, Robert “Mark” Hughes, Eric Butler, Austin Murray, Justin R. Smith, John Koopman, Andre M. Bobb, Kevin R. Hershberger,

Christi Owens, Anthony Tyler Grecco, Brennan Wheatley, Guy William Gane | Original Shoot Cast: Joseph Dellinger, Alexander McPherson, Ryan Wesen, James Hawthorn, Brian Kilday, Josh OdessRubin, Scott Rittwage, Michael Tapavica, Gavin Peretti, Michael Rezek, Chas Rittenhouse Sr., Brian Schade, Dustin Schlitt, Jeffrey Tew, Stephen Lee Thorton, Kevin Wtzel, Brennan Wheatley, Gerald Jay Babcock, Justin Blocksom, Timothy Brooks, Sean M. Brown, Thompson Dasher, Cody Dillman, Richard T. Fox, James Goucher, James G. Harrison III, Philip Hughes, Ed Mantell, Alexander R. Martin, Tyler Mink, Brandon Nowlan, Christopher Saenz, Thomas Alleman, Scott Czajkowski, Paris Jones Collaborators Jim Stokoe/Arch-e-Tel (architecture), Wide Awake Films (additional footage), Solomon Group (fabrication), Cortina Productions (photography, videography) Project Area 2420 sq ft Project Date February 2018 Juror Comment “Live-action reenactments are an underrated and under-utilized interpretive tool in history museums, yet they are difficult to pull off tastefully—and without violating visitors’ suspension of disbelief. This project puts well-produced reenactments within an interpretive, gamified framework, challenging visitors to engage with historic characters that are immediate and real, and also engage with each other through a communal, multiplayer experience.”

38 THE SEVEN WORLDS OF VLADIMIR VYSOTSKY Honor Award Design Firm Lorem Ipsum Client The Jewish Museum and Tolerance Center Location Moscow, Russia Industry Vertical Exhibitions Design Team Yan Vizinberg (concept, direction); Abigail Honor, Christopher Cooper (principals in charge); Andrey Ponkratov (art director); Vladislav Opelyants (cinematographer); Pavel Erko (graphic designer); Andrey Grachyov (set design, head of fabrication); Anna Kokornova (prop master); Maria Uresko (costume designer) Collaborators Ilya Pokrovsky and Igor Avidzba, JMTC (integration) Project Area 350 sq ft Project Date June 2018 Juror Comment “Beautifully recreated environments with such moving and immersive details throughout the exhibit.” 40 DE YOUNGSTERS STUDIO Merit Award Design Firm fuseproject Client de Young Museum Location San Francisco, California Industry Vertical Educational Collaborators Tellart (design-build partner), Cesar Rubio (photography) Project Date December 2018 Juror Comment “This combines the use of a restricted color palette and simple shapes with technology serving as an opportunity for children to learn, grow and explore at their own pace.”

Industry Vertical Exhibitions Design Team Studio Joseph (exhibitions): Monica Coghlan (lead designer); José Luís Vidalon (senior designer); Derek Lee, Elnaz Rafati (designers) | David Genco Inc. (wayfinding): David Genco (principal) | Bluecadet (interactive experiences): Josh Goldblum (founder/ CEO), Victoria Jones (senior producer), Kim Quinn (associate creative director) Collaborators South Side Design & Building (exhibition fabrication); Olsen Images, Inc. (graphics fabrication); Thomas Loof, Bluecadet/Dan King (photography) Project Area 3,000 sq ft Project Date October 2018 Juror Comment “The restrained architectural elegance and simplicity of the space successfully ensconces the unique profile and sculptural beauty of Hereshoff’s revolutionary hull designs. The exhibit uses color and light, similar to a fine art gallery, to bring focus and study to the design of the vessels themselves and does not overwhelm the visitor with too much content or media.”

41 LIGHTER, STRONGER, FASTER—THE HERRESHOFF LEGACY Merit Award Design Firm Studio Joseph, Bluecadet, David Genco Inc. Client MIT Museum Location Cambridge, Massachusetts Winner Index | SEGD19 107


INTERACTIVE EXPERIENCE

44 CITY EXPLORER AT HASSENFELD CHILDREN’S HOSPITAL Honor Award Design Firm Potion Client Hassenfeld Children’s Hospital Location New York, New York Industry Vertical Healthcare Design Team Phillip Tiongson (principal, creative lead); Nikolai Soudek (director of production); Matthew McNerney (creative director); Stephanie Goralnick (art director); Veronica Lawlor (illustration, concept art); Cameron Browning (director of technology); Lindsey Andon, Keith Madden (producers); Tamar Ziv (lead developer); Luobin Wang, Tim Sun, Adnan Agha (developers); Cathy Sun, Edyta Lewicka (designers); Tori Bonagura (associate designer); Drew Radke, Nick MacDonald (production coordinators) Collaborators Skolnick Architecture + Design Partnership, Ennead Architects (consultants); Youtoocanwoo (music and sound design); Mirrortone Studios (sound design); Mental Canvas (Brooklyn Bridge environment); Whitlock(fabrication); Potion, Stephanie Goralnick (photography); Brian Bowman (videography); Cindy Yoon (editing) Project Area 180 sq ft Project Date September 2018 Juror Comment “Just what the doctor ordered—whimsy, art, and the excitement of exploration! What a lovely reminder that interactive design is most successful when engaging content and intuitive interaction outshines the delivery method.” 46 HEART OF ICELAND Merit Award Design Firm Gagarin, Visionis, Origo, Gláma•Kím Architects Client Thingvellir 108 SEGD19 | Winner Index

PLACEMAKING & IDENTITY

National Park Location Thingvellir, Iceland Industry Vertical Exhibitions Design Team Exhibition Design Team: Hringur Hafsteinsson (creative direction), Jóhannes Þórðarson (architecture), Þórunn S. Þorgrímsdóttir (curator), Knútur Rúnarsson (AV design, equipment) | Interactive Experience Design Team: Bríet Friðbjörnsdóttir (project management); Heimir Hlöðversson (storytelling and filming), Hringur Hafsteinsson (exhibition design, creative direction); Jónmundur Gíslason (digital artist); Kristín Eva Ólafsdóttir (graphic design, art direction); Lemke Meijer, Nils Wiberg (interaction design); Magnús Elvar Jónsson, Atli Hilmarsson (graphic design); Pétur Valgarð Guðbergsson, Marel Helgason (programming); Milena Bühler, Sebastian Wyss (illustrations); Samúel Hörðdal Jónasson (exhibition design, programming); Sveinbjörn J. Tryggvasson (animation) | Architectural Design Team: Sigbjörn Kjartansson (project architect); Jóhannes Þórðarson (exhibition architecture); Richard Blurton, Rósa Þórunn Hannesardóttir (exhibition and space design) Collaborators Gagarín, Ragnar Th Sigurðsson (photography, videography); Sebastian Ziegler (videography); Álfheiður Ingadóttir, Bryndís Sverrisdóttir, Torfi S. Jónsson (manuscript); Páll Ragnarsson (light design); Gunnar Árnason (Sound design); Knútur Rúnarsson (AV design, equipment & consultation); Landslag ehf. (landscape architecture); Aðalvík ehf (stands built in shop); B.Ó. smiðir ehf (onsite millwork); Irma Studio (CNC routerwork, stands built in shop); Múr og mósaík ehf (plasterwork onsite); Ístindar ehf, Stálgæði ehf, Verkstæðið

ehf (steelwork of stands); Kristján Steingrímur og Svanur Jónsson (painters) Project Area 3,767 sq ft Project Date July 2018 Juror Comment “Wonderful integration of interactive content with the environment that engages the viewer in unexpected and tangible ways, creating a fully immersive experience that is elegant and restrained.” 47 YOUTUBE LOBBY Merit Award Design Firm Media Objectives, Office of Things (OOT), Valerio Dewalt Train Associates (VDTA) Client Google Location San Bruno, California Industry Vertical Workplace Design Team Media Objectives: Crystal Adams (art director); Noah Jeppson (lead designer); Shane Hendry, Martyna Ziemba-Martinez (designers) | Valerio Dewalt Train: William Turner (principal architect), Miles Stemper (lead architectural designer), Chandni Sheth (architectural designer) | Office of Things: Lane Rick, Can Bui (digital designers) Collaborators SenovvA, NOVO Construction (consultants); Silverman & Light, Splash! (fabrication); Mariko Reed (photography), Francisco Lopez de Arenosa/Media Objectives (videography) Project Area 5,000 sq ft Project Date November 2018 Juror Comment “This artful representation of a digital content brand creates an inviting space and gives visitors a choice of experience; a concept that is core to their brand.”

50 ANGLERS’ SEATS Honor Award Design Firm Design Studio H2E Client Aluksne District Council Location Aluksne, Latvia Industry Vertical Urban and Civic Design Team Holgers Elers (principal in charge); Girts Arajs (3D designer); Laura Lorence (graphic designer); Dagnija Balode (project manager) Collaborators Ansis Starks, Design Studio H2E (photography); SIA (fabrication) Project Area 1,356 sq ft Project Date August 2018 Juror Comment “This project strikes a beautiful balance between creating a welcoming attract while still integrating into the environment. The seemingly simple forms are emotive and inviting, communicating function, purpose and a broader narrative of place.” 52 CORNELL TECH Honor Award Design Firm Pentagram Client Cornell Tech Location New York, New York Industry Vertical Urban and Civic Design Team Michael Gericke (partner in charge); Don Bilodeau (project director); Elizabeth Kim (senior designer); Amanda Walter (project coordinator) Collaborators Skidmore, Owings & Merrill (SOM), Handel Architects, Morphosis, Weiss/Manfredi (architecture); James Corner Field Operations (landscape architecture); Signs and Decal (fabrication); Martin Seck (photography) Project Date March 2018 Juror Comment “A clever approach of blending stylistic elements with functional elements, this wayfinding system uses graphical elements of its


PLACEMAKING & IDENTITY

logomark as a structural component.” 54 CAL POLY Merit Award Design Firm Media Objectives / Valerio Dewalt Train Client California State University Location San Luis Obispo, California Industry Vertical Educational Design Team Crystal Adams (art director), Rafael Barontoni (designer) Collaborators Valerio Dewalt Train (architect); KTU+A (landscape architect); Webcor Builders (general contractor); DCI Engineers (structural engineer); Watry Design (architect and structural designer, parking structure); Guttman Blaevoet (energy model, peer review); Royal Electric Company, Sacramento Engineers (electrical); Boneso Brothers, Axiom Engineering (mechanical, plumbing); Tri-Signal Integration (low voltage, security, audio-visual); Eunioa Modern, Bruce Damonte (photography); Francisco Lopez de Arenosa/Media Objectives (videography) Project Area 562,746 sq ft Project Date September 2018 Juror Comment “A superb example of the blending what ethnocentric research and thoughtful design could be.” 55 JACKALOPE MORNINGTON PENINSULA Merit Award Design Firm Fabio Ongarato Design Client Jackalope Group Location Victoria, Australia Industry Vertical Hospitality Design Team Fabio Ongarato (creative director), Ben Kluger (design director), John Wilson (senior designer), Sarah Cope (project director)

PUBLIC INSTALLATION

Collaborators Carr (architect); Taylor Cullity Lethlean (landscape architect); Emily Floyd, Rolf Sachs, Andrew Hazewinkel (artists); Pascal Gomes McNabb (F&B consultant); Zuster Furniture (furniture); Jan Flook Lighting (lighting); Mark Roper & Sharyn Cairns (photography) Project Area 1,184,030 sq ft Project Date November 2017 Juror Comment “I appreciate the rich layering and variety of storytelling happening between the environment and all guest touch-points; the materiality and finishes were thoughtfully executed without unnecessary adornment. All this, accomplished with a playful, unexpected and disruptive sense of humor that evokes an energetic and engaging personality.” 56 NOTRE DAME STADIUM ENHANCEMENT Merit Award Design Firm Cardosi Kiper Design Group Client University of Notre Dame Location Notre Dame, Indiana Industry Vertical Sports Design Team: Kim Cardosi (principal in charge, overall project direction), Ted Kiper (principal in charge, design direction), Emmett Boblick (project manager, junior designer) Collaborators University of Notre Dame Facilities Design, University of Notre Dame Athletics (consultants); Barton Malow (general contractor); ADMI Incorporated, Integrated Design Solutions (architecture); Keith Davis/ KRD Design (technical drawings consultant); Allen Industries, Gemini, Icon Identity Solutions, CGS Imaging (canvas graphic walls); Marco Fine Arts (historic tickets and programs); Right Way Signs

(hand-painted murals); Boardwalk Design (locker room and recruiting lounge signage); Barbara Johnson, Matt Cashore/UND, Ted Kiper, Emmett Boblick, Cardosi Kiper Design Group (photography) Project Area 370,000 sq ft Project Date September 2017 Juror Comment “Touchdown! Rarely do we see sports venue placemaking with such sophistication. Every detail of this comprehensive program speaks to the venue and schools’ history and virtue.” 57 SCHOLASTIC Merit Award Design Firm Pentagram Client Scholastic, Inc. Location New York, New York Industry Vertical Workplace Design Team Paula Scher (partner in charge); Courtney Gooch, Rory Simms, Joy Wu (designers); Sarah McKeen (project manager) Collaborators DCL (fabrication); James Shanks, Peter Maus/Esto (photography) Project Date November 2018 Juror Comment “It’s refreshing to see workplace design that is true to story in a fun and inventive applications. I can feel the stories jumping out of the books.”

60 ENCOUNTER— MEETING POINTS ON BUFFALO BAYOU Honor Award Design Firm University of Houston Client Ann Olson, Buffalo Bayou Partnership Location Houston, Texas Industry Vertical Urban and Civic Design Team University of Houston : Bruce Chao, Jon Inthavong, Nadia Tran, Jose Chavero Rivera (Allen’s Landing team); Alex Thrift, Rebecca Plunkett, Camille Espinas, Claire Elestwani (Partnership Field Office team); Isabella Serimontrikul, Erick Velazquez, Jessica Vittoria, Sharon Chu, Derek Witucki (North York boat launch team); Alwyn Brownewell, Jerry Salgado, Camila Ruiz, Erick Mata, Jinyong Choi (Gravel Silos team); Lucia Delgado, Isacc Sanchez, Linh Hoang, Maryam Soltani (Japhet Creek team); Miguel Guerrero, Valentina Gutierrez, Esalee AndradeGuerrero, Kevin Marroquin, Amira Maruf (Yolanda Black Navarro Buffalo Bend Nature Park team) Collaborators Cheryl Beckett, Fiona McGettigan (faculty, Kathryn G. McGovern College of the Arts, University of Houston School of Art, Graphic Design Program), TXRX Labs, Alwyn Brownewell (videography) Project Area 435,600 sq ft Project Date April 2018 Juror Comment “These students demonstrated exquisite execution of strategy, concept, material use, form, typography and color system to engage the public. A site of this scale could be daunting—their understanding of scale is impressive.” 62 YULHA ART LOUNGE Honor Award Design Firm YiEUM Partners Winner Index | SEGD19 109


PUBLIC INSTALLATION

Client Dong-gu District Office, Daegu Metropolitan City, Daegu Gyeongbuk Design Center Location Daegu, South Korea Industry Vertical Urban and Civic Design Team Jangwon Ahn (principal in charge); Heejoung Yoon (project director); Nara Son, Sungwoong Cho (designers) Collaborators Jangeun Jo, Hyongnam Ahn (artists) | JID: Wanjun Kim (chief construction director), Doho Son (construction director), Eunjoo Kim (construction manager), Jieun Lee (senior designer), Hyojeong Kim (junior designer) | YiEUM Partners, Inc., Youngchae Park, Wonsuk Lee (photography) Project Area 16,500 sq ft Project Date September 2018 Juror Comment “Pure environmental graphic at its finest. Here we see the power graphic design has to activate public space and promote stewardship. Let’s go play!” 64 BREWING HERITAGE TRAIL, CINCINNATI Merit Award Design Firm NELSON Client Brewery District Community Urban Redevelopment Location Cincinnati, Ohio Industry Vertical Urban and Civic Design Team Chad Marchese (lead designer), Mike Keifling (project architect), Jim Stapleton (project architect, project management), Erin Kessen (design intent), Jeff Waggoner (documentation), Christian Jenkins (brand logo mark, identity system) Collaborators City of Cincinnati, BDCURC (overall vision); Parson Brinkerhoff (project management); Queen City History (copywriting); Prus Construction (construction, 110 SEGD19 | Winner Index

implementation, photography); We Have Become Vikings (website, app); DE Powder Coated Graphics, MS Signs (fabrication) Project Date January 2019 Juror Comment “I love how the elemental forms and materiality respond to and compliment the character of the surrounding environment, providing a range of interpretive and wayfinding functions.” 65 JAHADAM PROJECT Merit Award Design Firm The Allim Client Seoul Metropolitan Government Location Seoul, South Korea Industry Vertical Urban and Civic Design Team Seoul Metropolitan Government: Jae Eun Park, Sungtag Woo (master planners) | The Allim: Sukjoon Jang (art director); Byungeun Hyun (principal in charge); Jinyoung Lee, Jaewoo Park (project managers); Jiin Kim (content designer); Sangah Kim (designer) Collaborators Je Baak (media artist), Soyoung Chung (artist), Hanseok Ceratec (pavement work), J.Fren (photography, videography), Jinyoung Lee (photography), Sangwon Kim (video editing) Project Area 4,596 sq ft Project Date December 2018 Juror Comment “Through research and intention, a basic pedestrian overpass transforms into a work of art celebrating history, locals’ imagination, and public interaction.” 66 LENSES ON THE SKY Merit Award Design Firm plus & greater than Client Oregon Museum of Science and Industry Location Portland, Oregon Industry Vertical

Exhibitions Design Team Traci Sym (experience direction), Daniel Meyers (creative direction); Reiko Igarashi (pendant design with Skylab Architecture); Kirsten Southwell (stop motion design, production); Thomas Wester (technical direction); Alyssa Glass (content strategy) | Content Team: Kyrie Kellett (OMSI senior learning & community engagement specialist); Maiya Osife (content advisor, Portland Metro); Chris Rempel, Greg Archuleta (content advisors, Confederated Tribes of Grand Ronde); Alonzo Méndez (content advisor, Tzeltal Maya); Dr. Christine Mullen Kreamer (content advisor, Smithsonian Institution) Collaborators Skylab Architecture, Walsh Construction (consultants); Oregon Museum of Science & Industry, Airstream, Pesznecker, OMSI shop (fabrication); plus & greater than (photography) Project Area 2,200 sq ft Project Date November 2017 Juror Comment “A perfect balance of awe and discovery! Bravo for an artful installation that connects science with cultural meaning.” 67 ROSTOV-ON-DON PLATOV INTERNATIONAL AIRPORT Merit Award Design Firm Lorem Ipsum Client The Airports of Regions Location Rostov-On-Don, Russia Industry Vertical Transportation Design Team Abigail Honor (principal in charge); Yan Vizinberg, Chris Cooper (principals); Adrian Castineira (designer, exhibition designer); Masha Pyshkina (producer, head of exhibition project management); Bruce Chilton, Stephen Maneri (video and production

designers); Camila Akbulatova (exhibition producer), Pasha Erko (exhibition lead designer) Collaborators Abby Sanchez (consultant); Miras Group, Evgeny Maltsev (fabrication); Yan Vizinberg (photography, videography); Abigail Honor (videography) Project Area 2,153 sq ft Project Date December 2017 Juror Comment “A beautifully bold, unexpected and straightforward gesture in an airport environment that draws a viewer into an experience that suits the drama and context of the story.” 68 WDCH DREAMS Merit Award Design Firm Refik Anadol Studio Client Los Angeles Philharmonic Location Los Angeles, California Industry Vertical Exhibitions Design Team Refik Anadol (director); Carrie He, Christina Moushoul, Efsun Erkilic, Kian Khiaban, Ho Man Leung, Nate Mohler, Raman Mustafa (designers); Nicholas Boss (data scientist); Toby Heinemann (generative designer) Collaborators Adam Roberts, AnalogNative, Bahadir Dagdelen, David Gann, Gokhan Dogan, Kenric McDowell, Kerim Karaoglu, Kyle McLean, Parag Mital, Robert Thomas, Ross Goodwin, schnellebuntebilder, Yusuf Emre Kucur (consultant); VER (projector rental); Refik Anadol Studio (photography) Project Date September 2018 Juror Comment “Delightfully adds visual life, energy and story to a delightful structure that already has visual life, energy and story.”


STRATEGY/RESEARCH/PLANNING

72 HARRODS STORE NAVIGATION Merit Award Design Firm Endpoint, Pentagram Client Harrods Location London, United Kingdom Industry Vertical Retail Design Team Alison Richings (wayfinding project director); Genevieve Smith (client manager); Jaimie Karsan (design strategist), Louisa Wood (graphic designer), Paul Garratt (product designer); Matthew Gray (technical manager) | Pentagram: John Rushworth, Daniel Weil (partners), Katherine Daley (project manager); Harrods (photography), Pentagram (photography) Project Area 196,000 sq ft Project Date June 2017 Juror Comment “It’s an overwhelming task distilled into digestive information of planning, strategy and function.” 73 MAP THE SQUARE Merit Award Design Firm Integrus Architecture PS Client Seattle Design Festival Location Seattle, Washington Industry Vertical Urban and Civic Design Team Shannon Payton (project lead); TJ Hoving (design lead); Rob Deane (project manager); Carl Leighty (partner); Yes Segura (data analyst); Joseph Knight, Samira Yasmin, Michelle Yates, Jessica Hardin, Jacqui Aiello, Maribel Barba, Arti Patel, Tya Abe, Grace Lounsbury, Brittany Porter (design/production team); Jesse Chapman (team member) Collaborators A-Gallery, Seattle Design Festival (facilitators); Alliance for Pioneer Square, Carl Leighty (partner); TJ Hoving (photography) Project Date September 2016

Juror Comment “This project brings empowerment to each and every participator, challenging traditional city planning to keep pushing toward innovative, inclusive, authentic, urban planning solutions right from the voices of the people.”

WAYFINDING

76 ARUP WORKPLACE Honor Award Design Firm Fabio Ongarato Design Client Arup Location Victoria, Australia Industry Vertical Workplace Design Team Fabio Ongarato (creative direction), Ben Kluger (lead designer), Jordan Rowe (concept designer), Eva Lee (detailed design and project management) Collaborators Hassell (consultant); Adherettes (fabrication); Ben Hoskings (photography) Project Area 54,896 sq ft Project Date November 2018 Juror Comment “It’s a clever take on the industrial look using raw materials, simply and carefully implemented throughout the space. “ 78 CALGARY CENTRAL LIBRARY Merit Award Design Firm Snøhetta, Entro, DIALOG Client Calgary Municipal Land Corporation Location Alberta, Canada Industry Vertical Urban and Civic Design Team Snøhetta: Martin Gran (partner/strategic advisor); Sofie Apelseth Platou, Kim Andre Ottesen (designers) | Entro: Wayne McCutcheon (principal in charge), Cynthia Damar-Schnobb (partner/project director), Chris Herringer (design/ construction admin), Vanessa Tarasio (designer) and Raymond Cheung (technical designer) Collaborators Stuart Olson (consultant); KING Products and Solutions, Inc., WSI Sign Systems, Ltd, West Canadian Digital Imaging inc. (fabrication); Jason Dziver, Michael Grimm Photography (photography) Project Area 240,000 sq ft Project Date November 2018 Juror Comment

“Sensitively executed with the intended audience, purpose and architecture in mind. The typography and materials are beautifully composed and applied.” 79 DOMINO PARK Merit Award Design Firm Noë & Associates Client Two Trees Location Brooklyn, New York Industry Vertical Recreation Design Team Barry Smith (design director); Scott Langer, Nick Tweedie, Seth Hoekstra (designers); Chris Lopez-Thomas (senior producer) Collaborators Eric Petschek, Ben Salesse (photography); Noe & Associates (videography) Project Area 217,800 sq ft Project Date June 2018 Juror Comment "If there is a place for highly appropriate, background wayfinding systems (and there is), this is a great example. The reinterpretation of industrial iconography, materials and even typography makes for a highly integrated system which strikes just the right balance between presenting its own skillful design aesthetic and performing its primary function of helping visitors navigate an active civic space. It lets the park be the star." 80 KEEP VISIBLE—LED TRAFFIC GUIDE LINE Merit Award Design Firm ICAMP DESIGN Client Zhejiang Municipal Transportation Bureau Location Hangzhou Dianshang, China Industry Vertical Transportation Design Team Chenyao Xu (principal in charge), Yuansheng Lee (technical support) Collaborators YK Design (fabrication); Chenyao Xu (photography) Winner Index | SEGD19 111


WAYFINDING

Juror Comment “A clever, integrated solution to a problem that most drivers often fail to recognize: the frequent visibility issues of standard traffic signaling. The addition of dynamic features, such as signal duration indications, takes superior signaling solutions that aviation and airports have had for years, and brings them to hapless motorists navigating urban jungles. “ 81 NICOLLET Merit Award Design Firm Pentagram Client Minneapolis Downtown Improvement District, City of Minneapolis Location Minneapolis, Minnesota Industry Vertical Urban and Civic Design Team Paula Scher (partner in charge); Courtney Gooch, Rory Simms (designers); Sarah McKeen (project manager) Collaborators James Corner Field Operations (consultant); Paul Vincent (photography) Project Date February 2018 Juror Comment “Nicollet is a beautiful marriage of function and form with a restrained pop of color that perfectly suits the surroundings. The application and materials are thoughtfully considered creating a masterful system of components.”

112 SEGD19 | Winner Index


Supporter Showcase | SEGD19 113


SEGD Board of Directors President Bryan Meszaros, OpenEye Global Vice President Anna Crider, Entro Treasurer Mike McCarthy, DCL Hannah Anderson, Kolar Design Patrick Angelel, CREO Industrial Arts Steve Bayer, Daktronics Kathy Fry, Mayer/Reed Kris Helmick, CallisonRTKL Chad Hutson, Leviathan John Lutz (Past President), Selbert Perkins Design Christina Lyons, FIT Despina Macris, Dotdash Traci Sym, plus & greater than Julie Vogel, Kate Keating Associates SEGD Chapter Chairs Atlanta Steve Dubberly, Chad McLeroy, Danny Roberts Austin Robin Anderson, Frauke Bartels Beijing Jingjing Li, Chris Yang Gao Boston Kayte Muse, Samuel Pease Brisbane Jack Bryce, Despina Macris Charlotte Santiago Crespo, Regina Czerr, Scott Muller Chicago Joe Lawton, Julie Maggos, Anna Nelson, Jessica Schultz Cincinnati Grania Edgar, Blake Kishler Cleveland Natalie Maitland, David Middleton Denver Amanda Eggleston, Amanda Hurley, Zack Kotel Dallas Austin Frith, Paige Terrell Edinburgh Lucy Richards Houston Melissa Schmitz, Blake Rogers Kansas City Jonathan Mugmon, Jemma Radick, Shelly Rosdahl Los Angeles Gretchen Bustillos, Mo Khalfan, Simon Majarian London Simon Borg, Heath Pedrola Melbourne Soren Luckins, Alex Meeks Minneapolis Jeremiah Albrecht, Gretta Fry Nashville Laura McCoy, Jeff Peden New York Anthony DeFrancesco, Taylor Loutsis, Tristan Valencia Omaha Adam Wells, Nick Zuniga Orange County Joshua Huckleberry-Wright, Steve Hutchison Orlando Karen Block, Karla Carman, Kelly Marton Philadelphia Linzi Eggers, Sara Pasch, Amy Rees Phoenix Amanda Burstein, Elisabeth Populo Portland Anthony Morrison, Karen Ryan Raleigh Elizabeth Grisworld, Allison Harris, Emma Wallace Richmond Brittany Butler, TJ Daly St. Louis Russell Dow, Heather Testa San Diego Stephanie Lessmann, Chris McCampbell San Francisco Kacey Bills, Chris Fato, Alan Kriegel Salt Lake City Michael Gallagher, Holly Nichols, Baron Strawn, Darlene van Uden Seattle Elizabeth Skolmen, Roger Starkweather, Annelle Stotz Seoul Jang Won Ahn Shanghai Wu Duan Sydney Nick Bannikoff, Carlo Giannasca Washington D.C. Hannah Olin, Liza Rao, Christopher Smith Wellington Jo Bailey, Nick Kapica Vancouver Katie Davis-Sayles, Susan Mavor, Daniela Pilossof Toronto Tihana Deanovak, Nima Gopalakrishnan, Monika Meyer, Philip Novak 114 SEGD19 | Awards Annual


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3M.com/graphics Awards Annual | SEGD19 115

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SEGD19  

The SEGD annual is focuses on visual communications in the built environment, the SEGD Global Design Awards and SEGD Achievement Awards. Vis...

SEGD19  

The SEGD annual is focuses on visual communications in the built environment, the SEGD Global Design Awards and SEGD Achievement Awards. Vis...