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Inaugural

BRIDGES TO PEACE 10k Walk

2011 Sponsorship Opportunities Sunday, October 23rd Westminster Bridge * Jubilee Bridge * Waterloo Bridge * Blackfriars Bridge Millennium Bridge * Southwark Bridge * London Bridge * Tower Bridge


2011 bridges to peace overview John Leg, Peace Market 2006

On Sunday, October 23, 2011, the bridges of Central London will become inspirational paths to peace as hundreds of enthusiastic, globally-minded walkers, corporate team members, energized volunteers, and loyal supporters participate in a 10K walk to benefit Seeds of Peace. The day will culminate in a celebratory picnic where attractions will include musical entertainment, celebrity guest appearances, a barbeque, Kids Fun Corner, as well as contests and raffles with great prizes! 2011 – 2012 UK Steering Committee Matthew Courey, Chairman Michelle Mercer, Treasurer Sandra Abillama Anila Mazin Abbas Beyad Katie Melton Shefali Bhasin Emily Miller Ori Bogaire Raluca Mihaila Aenne Brenninkmeyer Chene Norah Mugambi Cynthia Burns Jawed Neshat Nicola Cobbold Zahra Nurmohamed Noa Epstein Amera Otaifa Kelly Ezickson Neil Pigott Sohko Fujimoto Donna Preddy Lior Friedman Jesse R. Ryan Sara Hanna Amal Skhan Shyam Kapadia Raquel Valladares Michael Khouri Natalia Zhminko

Bridges to Peace is hosted by the Seeds of Peace UK Steering Committee – a dynamic group of socially conscious philanthropists, community and business leaders, and Seeds of Peace programme graduates who are dedicated to our mission: empowering young leaders from regions of conflict with the leadership skills required to advance reconciliation and coexistence.


ways to get involved sponsor be a generous donor! Show your support for Seeds of Peace by becoming a sponsor. As a sponsor, you will have an opportunity to recruit a team of walkers, be recognised on our marketing materials among our most generous supporters, and be able to direct your gift to the Seeds of Peace program or activity of your choice. become a corporate sponsor! We have a wide range of sponsorship packages with a vast array of visibility and branding opportunities to meet the marketing goals of our corporate partners. combine a group fundraising effort with a corporate matching program! Inspire friend/employees to create a team and challenge your company to match the total money raised – or make an additional gift.

other ways to get involved provide in-kind support! Donate key products or services such as water stations, picnic food, AV equipment, event t-shirts, printing services, etc. volunteer! Recruit a group of volunteers to help out on the day of the Bridges to Peace walk – including cooking at the barbeque, facepainting, registration, set-up/tear down, and more!


why sponsor seeds of peace? Seeds of Peace was built on the belief that, given the opportunity, youth will choose coexistence over conflict and hope over fear. By choosing to sponsor the 2011 Bridges to Peace, you will be joining a network of respected corporations and world leaders who recognize that what happens in the Middle East and South Asia has a direct impact on the global economy and prosperity around the world. sponsorship exposure

Seeds of Peace: monthly email list:

20,000

events mailing lists:

7,000

annual website hits:

9,000,000+

annual unique users:

130,000+

social network connections

20,000+

exposure through widely-read local, national and international media outlets where we have established relationships including television, radio and print

is committed to creating innovative alliances with outstanding corporations who are champions of peace, tolerance, and inclusion and who incorporate social responsibility practices as an essential part of business strategy works closely with partners to meet corporate marketing objectives, maximize investment impact, enhance brand and employee loyalty, and produce a global impact with long-lasting results emphasizes the power of intercultural connections and understanding and gives young people the skills to interact and conduct business in a global environment has strong relationships with media outlets that have produced significant exposure - and offers opportunities for corporate sponsors to receive coverage as well


2011 sponsorship opportunities Presenting Sponsor £15,000 Official Underwriter of 2011 Bridges to Peace Walk Pre-Event Publicity Your logo embedded in B2P logo, media outreach including joint press release and press packet, extensive exposure on event webpage, marketing materials, and social media platforms, recognition at Launch Party

Event Visibility Branding of Start and Finish Lines, presenting sponsor recognition on event passport, tshirt, and marketing materials, speaking opportunity at event

Event Participation Team of up to 8 VIP Champion level walkers, volunteer opportunities, private meet-andgreet with Seeds of Peace Alumni

Organisational Materials Profile & logo in Seeds of Peace publication, use of Seeds of Peace logo, full landing page, banner, and logo on Seeds of Peace website, invitations to speaker series and exclusive events throughout the year

Seeds of Peace is a UK registered charity No. 1131810

As a Sponsor, you will be allowed to direct your support to a specific region, country, or Seeds of Peace program of your choice.

Principal Sponsor £10,000

Major Sponsor £5,000

Peacemaker £2,500

Pre-Event Publicity Media outreach including mention in press release and press packet, exposure on event webpage, marketing materials, and social media platforms, recognition at Launch Party

Pre-Event Publicity Media outreach including mention in press release and press packet, exposure on event website, marketing materials, and social media platforms, recognition at Launch Party

Pre-Event Publicity Media outreach including mention in press packet, exposure on event website, marketing materials, and social media platforms, recognition at Launch Party

Event Visibility Branding of one of four premier locations: mid-point check in, main stage entertainment area, registration and check in, Kids Fun Corner, Ambassador recognition on event passport, t-shirt, and marketing materials

Event Visibility Branding of one of eight bridges, Diplomat recognition on event passport, t-shirt, and marketing materials

Event Participation Team of up to 6 VIP Champion level walkers, volunteer opportunities, private meet-and-greet with Seeds of Peace alumni Organisational Materials Landing page, banner, and logo on Seeds of Peace website with link to your website, use of Seeds of Peace logo, invitation to speakers series and exclusive events throughout the year

Event Participation Team of up to 4 VIP Champion level walkers, volunteer opportunities, private meet-and-greet with Seeds of Peace alumni Organisational Materials Logo on Seeds of Peace website with link to your website, use of Seeds of Peace logo, invitation to speakers series and exclusive events throughout the year

Event Visibility Branding of one of 10 distance markers, Peacemaker recognition on event passport, t-shirt, and marketing materials Event Participation Team of up to 2 VIP Champion level walkers, volunteer opportunities, private meet-and-greet with Seeds of Peace alumni Organisational Materials Logo on Seeds of Peace website with link to your website, mention in Seeds of Peace annual report, use of Seeds of Peace logo

Benefiting Please contact DeAnn Sarah Brady, Director of Corporate Relations, for further details at dsbrady@seedsofpeace.org


seeds of peace MISSION, HISTORY, AND OBJECTIVES Seeds of Peace is a nonprofit, nonpolitical organization dedicated to a more peaceful future, free from hatred and violence. Our mission is to empower young leaders from regions of conflict with the leadership skills required to advance reconciliation and coexistence. Founded in 1993 by award-winning journalist and author, John Wallach, Seeds of Peace was built on the belief that given the chance, youth will choose coexistence over conflict, hope over fear. He believed that these choices would permeate their local cultures and have a positive, enduring impact on the future of international peace and prosperity. Beginning with a transformational experience at the Seeds of Peace International Camp and continuing with follow-up regional programming throughout the years, Seeds of Peace helps participantsknown as ‘Seeds’- develop the knowledge, skills, interpersonal networks, and effective influence required to create sustained peace. Seeds of Peace’s inaugural summer began with 46 Israeli, Palestinian and Egyptian Seeds and has since grown into a year-round, multi-faceted leadership development and coexistence program with a network of nearly 5,000 graduates and educators from 22 nations around the world. INTERNATIONAL CAMP Every summer approximately 350 Seeds meet their historic ‘enemies’ face-to-face at the Seeds of Peace International Camp in Otisfield, Maine for a life-changing 3 ½ week session of coexistence, peace education, and conflict resolution training. For 90-minutes each day, Seeds are guided by professional facilitators in sharing real stories and exploring the most divisive issues of their respective conflicts. They listen to once-foreign viewpoints, challenge inherited prejudices, and promote cultural appreciation and mutual understanding. These crucial dialogue groups also participate in group challenge activities: physical and intellectual challenges that complement dialogue sessions by emphasizing cooperation, communication, and shared humanity. Facilitated Dialogue and Group Challenges are bolstered by daily camp activities- in the bunks, dining hall, theater, lake, and on the football fields and basketball courts- that are as typical as they are revolutionary. Free from the pressures and prejudices of their home communities, participants learn more than leadership and communication skills: they develop essential friendships and trust. REGIONAL PROGRAMMING When campers leave Maine, they know their work as peacemakers is just beginning. Although our Seeds face many challenges, including skepticism and hostility from friends and family, they are committed to their brave pledge of making the peace they experienced at Camp become a reality at home. To build on the transformational Camp experience, Seeds of Peace provides a variety of regional and crosscultural opportunities for graduate Seeds to remain engaged throughout their lives. Local and cross-border workshops, advanced dialogue sessions, community service and outreach projects, regional seminars, and global summits are just some of the many ways in which SOP participants not only continue to hone their skills and develop their relationships, but also promote constructive dialogue and collective peace-building in their respective communities.


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