SEC LICENSING PROGRAM

The Southeastern Conference markets its registered marks (Southeastern Conference, SEC, SEC Seal and SEC logos) through a licensing program with the Collegiate Licensing Company . The SEC began its licensing program in 1988 to protect the use of its name and insignias and to ensure that its member institutions benefit from the use and sale of items bearing its name and/or logos .

The program also ensures that manufacturers and retailers market only the highest-quality merchandise using the conference name and logos The SEC has joined a significant number of colleges and universities throughout the country to bring about consistency in the marketplace for officially-licensed collegiate products