NATIONAL STADIUM GIG GUIDES

Image Credits: Unsplash

Gear up, it’s gig time.

With the announcement of two megatours arriving in Singapore over the next twelve months, users across social media have created a whole ecosystem dedicated to surviving the mega-gig experience.

Ever wondered to preview the views from every section of the National Stadium? Check. Pro tips to surviving the coming Taylor Swift Ticket Wars? Check.

Media outlets have also joined in the fun, like this Time Out listicle curating tips from TikTok. Others have created original content, like Mothership’s guide to every way you can get tickets for the Eras Tour.

Singaporeans all know the word: Kiasu (adj.) the fear of losing

This content caters well to Singaporeans’ desire to get the most bang for their buck. And with organic research moving to social, brands need to keep up (or collaborate!) with creators who are adapting to meet needs like these. Think content like:

• Concert-specific hacks involving your products; or

• Spotlighting users in your communities who have contributed to this pool of knowledge.