MRBEAST $100,000 GIVEAWAY: LUCKY SINGAPOREAN WINS

Image Credits: Sportskeeda

Jimmy Donaldson, more famously known as MrBeast, is a content creator, philanthropist and entrepreneur. He is currently one of the most popular and successful creators on YouTube, best known for elaborate stunts, robust charity efforts, and giving away large sums of money in his videos. Recently, he had a birthday giveaway on Instagram, which promised 10 random winners US$10,000 each. Local interest surged when a Singaporean visual artist won more than S$13,000 from this giveaway.

Many have questioned MrBeast’s philanthropic acts and his actual intentions. While it is without a doubt that he donates to charity and support the needy, some critics find his gift-giving often misguided.

It has become customary for brands to announce their philanthropic acts to enhance their brand image and gain consumer support. But overtly publicised good deeds often invite criticism, prompting the question – how does one share without coming across as inauthentic and insincere?

Some basic dos and don’ts for any brand looking to do a spot of good:

• Do make the benefit meaningful.

• Do make the actions on-brand.

• Don’t make the act about themselves first.

Because not every brand is Sheng Siong, now known for years of donating at funerals while actively shunning publicity; but any brand can do good with class.

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