TIKTOK LETS USERS RESET 'FOR YOU' FEEDS TO FRESHEN RECOMMENDATIONS

Image Credits: Reuters

Viral video-sharing app TikTok is introducing a new feature that allows users to reset their "For You" feeds, giving people the opportunity to get a fresh slate of recommendations if they have grown tired of seeing the same types of content.

When the refresh feature is enabled, the app will surfacecontent on the “For You” feed as if you had just joined TikTok.

This is a welcome addition for people whose tastes have evolved over time or who believe the algorithm no longer "gets" them.

As part of the rollout plan, TikTok is also doing content moderation to minimise videos with “themes of sadness, extreme exercise or dieting, or that’s sexually suggestive”.

In an age of multiple content sources and engagement options, marketers are facing an ongoing challenge to grab consumer attention. Yet, things have only gotten harder. Marketers must now ask themselves more questions to produce content that will compel people to pause and listen.

To keep up with the shifting tides of user interest in this highly competitive landscape, consider the following:

1) What are some unique and novel content formats we can explore on each platform? Is this offering consumers something new that others don't?

2) What are some strong imagery that we can use? Does this grab users' attention in the first three seconds?

3) What are people discussing these days? Are there any trends to capitalise on?