2012 Coordinators Conference

SEAT T L E

S T U DY

CLUB

CoordinatorsConference

SEAT T L E

S T U DY

CLUB

CoordinatorsConference M AY 1 7 ~ 1 9 , 2 0 1 2 , T H E W E S T I N B E L L E V U E

Picture in your mind’s eye the following two Broadway musicals: Andrew Lloyd Webber’s version of Gaston Leroux’s The Phantom of the Opera and Lawrence D. Cohen’s adaptation of Stephen King’s Carrie. The first has become the longest running and most financially successful theatrical performance in recorded history; the second opened on a Thursday and closed after only five performances and a loss of $8 million dollars.

Now, imagine your Study Club as a Broadway musical. Which of these productions would you prefer your Study Club to be most like? It probably goes without saying.

But, how did Andrew Lloyd Webber create this kind of impact on Broadway? While he might be called a genius, the truth is he didn’t create Phantom by himself.

Instead, as the musical composer, he collaborated with a group of highly talented and motivated individuals – an incredible diva soprano who brought his musical to life, a successful director with whom he had previously worked and a lyricist who re-wrote the lyrics for Webber’s Phantom. Together they produced a musical score that most of us recognize 25 years after the show originally opened on Broadway.

As far-fetched as it may sound, creating a memorable and impacting year of Study Club programming is not that different from developing a Broadway show because it too requires collaboration among a group of talented individuals. You need a composer who has the vision and talent to create a compelling annual program; the diva who will educate and enliven your members; and the acting director and lyricist who, combined, will manage the countless facets of the Study Club experience; so that the audience, your membership, returns year after year.

The 2012 Coordinators Conference will help take your Club from “Off Broadway” to “Box Office Sensation!” Join us for a momentous two and a half days as we learn from and collaborate with speakers, staff and other Coordinators on marketing and branding principles in order to create impact, style and Phantom-like longevity in your Study Club.

Day One

T H U R S D AY,

M AY

17TH

T H E

C OORDINATOR

IS

IN STRUMENTAL

Harvey Felder (FULL

ASSEMBLY)

A finely tuned, well-rehearsed musical performance requires commitment, effort and innovation to make it a memorable experience and appear flawless to the audience. This doesn’t happen without guidance and organization! With 30 years’ experience as a conductor, Maestro Felder has acquired a wealth of experience and memorable stories to share on the importance of collaboration in delivering a successful performance.

Upon completion of this presentation, Coordinators should be able to: • Recognize the importance of the relationship between the conductor and the major players in the symphony.

• Demonstrate how to work collaboratively with the Study Club Director toward a common goal.

B R O A D W A Y

BOUND:

STUDY

CLUB

FUNDAMENTALS

Greg Tice (ROOKIE

ASSEMBLY)

This session will cover three critical aspects of running a Study Club and is essential for all first-time Coordinators.

National Director Greg Tice will provide an overview of the background and core values behind the Seattle Study Club. He will also uncover the true value and role of the Coordinator and the important skills needed to run a successful Study Club. Whether your Club is hosting a two-hour interactive evening session or full-day clinical presentation, basic event planning guidelines will be outlined to help first-time Coordinators run seamless programming throughout the year.

Upon completion of this presentation, Coordinators should be able to: • Outline the basic tenets of SSC academic programming. • Implement the guiding SSC principles to effectively run a Study Club.

H O W

A

V I R T UOSO

COORDINATOR

SETS

THE

TEMPO

David Schwab (VETERAN

ASSEMBLY)

This workshop will focus on helping Veteran Coordinators achieve success when performing their myriad roles.

Learning: assimilating new information and job skills.

Teaching: imparting the benefits of the Study Club to others.

Motivating: enticing members to participate and recruiting new members. Planning: turning otherwise discordant notes into beautiful symphonies. Composing: putting it all together to set the tempo and make all the pieces work together harmoniously. Through a combination of lecture, exercises, and small group discussions, you will learn how to embrace each role and set yourself up for success.

Upon completion of this workshop, Coordinators should be able to: • Define the Coordinator job description with more depth and precision.

• Integrate each job duty into a whole that helps the Study Club and the practice.

• Sharpen particular skill sets to continue making valuable contributions to the Study Club and the practice.

W H A T

T O

DO

WHEN

THE

CHANDELIER

FALLS

Greg Tice (ROOKIE

ASSEMBLY)

Utilizing over 17 years’ experience in negotiations, event coordinating, budgeting and education, Greg Tice will lay the groundwork for attendees to gain valuable insight into the Coordinator role. This session has been tailored using lessons learned from real-life ”bombs,” as well as “box office hits.” First-time Coordinators will learn indispensable tools and tips to apply in all aspects of running an efficient and effective Study Club.

Upon completion of this presentation, Coordinators should be able to: • Create win-win situations when working with vendors and negotiating contracts.

• Apply industry secrets to running a high-quality event on a limited budget for local Study Club events.

S T A Y I N G

I N

TUNE

WITH

STUDY

CLUB

LOGISTICS

Seattle StudyClub Staff (VETERAN

ASSEMBLY)

Being a Study Club Coordinator, while rewarding, can also be complicated and sometimes frustrating. It seems as though just when you think you have it all figured out, the rules of the game change.

And who has the time to stay diligently up to date? During this roundtable workshop, Veteran Coordinators will rotate among SSC staff to cover various topics: the latest obstacles in contract negotiations and events with Shaida Ghomi; AGD updates and guidelines with Carla Kimball; brand design with Janell Edwards; Hygiene Study Clubs with Catrice Opichka; and enhanced programming with Mary Kokich-Boer. This program has been designed to better equip you with the latest information to help you more effectively manage your Study Club.

Upon completion of this workshop, Coordinators should be able to: • Utilize practical information shared by SSC staff to more effectively run the Study Club.

• Continuously update the Study Club with changes and guidelines that are relevant to the development of programs and the execution of events in today’s market.

K E E P I N G

YOUR

STUDY

CLUB

CENTER

STAGE

Seattle StudyClub Staff (FULL

ASSEMBLY)

For a clinician to be the best in his/her profession requires access to cutting-edge ideas, state-of-the-art information and research, and the highest-quality resources available. This is one of the many reasons dentists join and continue to belong to a Seattle Study Club. Here at the SSC headquarters it is our job to provide these resources to you so you can make them available to your membership, in turn creating member loyalty, word-of-mouth testimonials to prospective new members and internal Study Club growth. The Coordinator is a critical conduit in delivering these opportunities to the Club. This session will cover the most current educational programs and offerings made available exclusively for Seattle Study Club members and offer suggestions on how to best deliver them.

Upon completion of this presentation, Coordinators should be able to: • Recognize the value of partner program offerings and how they benefit all Seattle Study Club members. • Implement locally the program offerings and educational resources available exclusively to Seattle Study Club.

HARMONIZING THE STUDY CLUB CULTURE AND BRAND

David Schwab (FULL

ASSEMBLY)

This session has been designed to help you create, identify and nurture your Club’s culture and then package key concepts into a memorable, exciting and sellable brand.

Having a clearly defined culture is important because it helps answer the question, “Why would anyone want to join, participate in or stay in this Study Club?” Brand identity is essential because it will give you the tools for marketing your Club to current and future members.

Upon completion of this presentation, Coordinators should be able to: • Identify and distill the local Study Club’s culture.

• Create and develop a brand identity for the local Club.

• Combine culture and brand identity to provide cogent messages for different audiences, including doctors, team members and patients.

Day Two

F R I D AY,

M AY

18TH

P L A Y W R I G H T S

AT

WORK:

CRAFTING

A

BLOCKBUSTER

Seattle StudyClub Staff (FULL

ASSEMBLY)

Whether you are a Rookie or Veteran Coordinator, staying current and innovative with educational programming can be a challenge.

This workshop is unlike anything previously offered at Coordinators Conference. Developed by long-time Coordinators, Directors, event planners and an educator, this workshop will bring you brand new clinical and non-clinical programs that do not require speaker fees and are accomplished on a limited budget. This session will take Rookie Coordinators from their previous day with Greg and the big picture of their role to the more specific, step-by-step process that is necessary to conceptualize a program. Veteran Coordinators, who have spent years revamping existing programs, will benefit by this completely redesigned approach to formulating both clinical and non-clinical, interactive, budget-minded programs.

Upon completion of this workshop, Coordinators should be able to: • Organize the ideas generated by peers to aid in the creation of new interactive programs. • Immediately implement up to three brand new non-speaker programs into the next Study Club academic year.

HOW TO LEVERAGE SEARCH ENGINE OPTIMIZATION AND GOOGLE TO BUILD YOUR PRACTICE

Joseph Preston (FULL

ASSEMBLY)

The power of Google is an undisputed fact with more than 13 billion searches conducted in the USA every month on this search engine alone. In fact, the keyword “dentist” is searched more than 7 million times per month on Google in the USA. Many dental practices believe that if they create a website, their work is finished. However, it is just one component of an Internet marketing strategy. Now that they have a website, how can they generate “hits” or have more people view their website? Joe Preston will help you understand the art and science of Search Engine Optimization (SEO) and how this powerful tool can help position your Study Club and your members’ practice websites on the first page of search engines, so that browsing prospects can become patients.

Upon completion of this presentation, Coordinators should be able to: • Comprehend how Google views a website from both an “On Page” and “Off Page” perspective.

• Optimize title tags, description tags and website content.

• Recognize the importance of Internet marketing.

ESTHETIC

ALLIANCE

Chris Malmquist (FULL

ASSEMBLY)

Esthetic Alliance, Nobel Biocare’s implant “mini-residency,” was developed with both the surgical specialist and restorative dentist in mind. It is designed to enhance the proficiency of clinicians who routinely place or restore implants in their practice. Because this is a feature your Director can incorporate into your Study Club as an added value for members, this presentation will help you understand the Esthetic Alliance program so you can best deliver this opportunity to your Study Club members.

Upon completion of this presentation, Coordinators should be able to: • Integrate Esthetic Alliance into the Study Club program.

• Utilize Esthetic Alliance as a vehicle to market for and recruit new Study Club members.

• Determine how Esthetic Alliance can help build clinicians’ implant practices.

DAILY DRESS REHEARSALS: THE MARKETING ROLE OF A SHARP COORDINATOR

David Schwab (FULL

ASSEMBLY)

Marketing the practice has undergone a great shift in the last few years. This discussion will give critical information regarding changing consumer attitudes, new approaches to increasing referrals and tips on using social media as a component of a marketing program. These key topics will be discussed within the context of using the Study Club as a marketing catalyst.

Upon completion of this presentation, Coordinators should be able to: • Recognize that marketing is an educational process rather than simply a collection of supporting elements such as brochures.

• Provide valuable assistance to the Study Club Director in terms of planning and executing marketing efforts.

• Utilize the Study Club as an organic part of the marketing program for the practice.

Day Three

S AT U R D AY,

M AY

19TH

BE THE SHOWSTOPPER FOR YOUR STUDY CLUB: PERSONAL BRANDING

Bruce Manchion (FULL

ASSEMBLY)

This half-day session will cover how success lies in your ability to influence others and how by mastering this skill you can more effectively market your Study Club.

This can best be explained by the idea of “perception;” how you think you are perceived by others (Perceptual Brand) and how others actually perceive you (Authentic Brand). The ability to appropriately drive the perceptions of others is a learned skill. Those who do it successfully do it consciously, deliberately and on purpose. The ability to influence others is directly related to managing your Authentic Brand.

Upon completion of this presentation, Coordinators should be able to: • Communicate a consistent message verbally and nonverbally with an Authentic Brand that yields desired results.

• Perform a self-evaluation of branding strengths and devise a plan to make necessary adjustments in order to achieve set goals more efficiently.

COORDINATOR

CRYSTALS

Seattle StudyClubCoordinators (FULL

ASSEMBLY)

How is a Seattle Study Club similar to a crystal chandelier? They are both brilliant, multi-faceted and if you shine a light upon either, you’ll see a spectrum of details that make it unique. Over the course of Friday and Saturday, several Coordinators will illuminate their bright Study Club ideas to showcase not just the successful end results of their efforts, but all the colorful details that made their idea a smashing success.

The Cast HARVEY

FELDER

Harvey Felder, described by Symphony Magazine as “one of America’s promising conductors,” brings to the podium a refreshing combination of talents. He is known for his deeply moving performances of the great classical repertory as well as his entertaining performances on Pops’ stages across this country. Maestro Felder is entering his 18th season as music director of the Tacoma Symphony Orchestra. He has appeared as guest conductor with the Atlanta, Baltimore, Chicago, Delaware, Honolulu, Indianapolis, Kansas City, National, New Jersey, North Carolina, Saint Louis, San Antonio, Spokane Symphonies, as well as the Chicago Sinfonietta, Orquesta Sinfonica del Estado de Mexico, Orquesta Sinfonica Nacional de Costa Rica, the New Japan Philharmonic, Mikkeli City Orchestra of Finland and the Osaka Telemann Chamber Orchestra.

BRUCE

MA NCHION

Bruce Manchion is C.E.O. of Universal Training Concepts, Inc. (UTC), an international training and consulting company based in Mason, Ohio, specializing in building productivity by enhancing people skills at all levels. He has extensive experience in training and consulting for a broad range of individuals in businesses of all sizes. He is a soughtafter keynote speaker, as well as a skilled trainer and consultant, having trained and addressed thousand of professionals worldwide.

The Cast JOSEPH

PRESTON

Joseph Preston is the Senior Managing Partner of Dentist Reputation Management, an innovative Reputation Management, Search Engine Optimization (SEO), Video SEO and Internet marketing solutions firm dedicated to helping dentists and periodontists increase their revenues and build their brands. Since 1991, Joseph Preston has helped execute innovative marketing tactics for companies ranging in size from startups to The Home Depot and McDonald’s. In addition to working with companies, he is the co-author of the new SEO book entitled Green Eggs and Google: I Can Do SEO All By Myself.

DAVID

SCHWAB

David Schwab, PhD, presents practical, user-friendly seminars for the entire dental team. He has presented numerous seminars for Seattle Study Clubs. Fast-paced, filled with humor, and overflowing with “pearls,” Dr. Schwab’s seminars are as popular as they are useful.

Dr. Schwab has served as Director of Marketing for the ADA and as Executive Director of the American College of Prosthodontists. Dr. Schwab frequently consults with dental practices in the USA and Canada and is a regular contributor to The Seattle Study Club Journal.

The Cast GREG

TICE

Greg Tice is the National Director of the Seattle Study Club. A 1990 graduate of the University of Notre Dame with a BA in International Relations, Greg has been a part of the Seattle Study Club for more than 15 years. His background includes extensive continuing education in psychology, education and event production. Having presented to numerous Study Clubs over the last 6 years, Greg’s focus is on helping the doctors and staff involved with their local Club realize the true value of the tools the Study Club brings to their community.

These tools can be applied across a broad spectrum of life and are not limited to clinical dentistry. Prior to joining the Seattle Study Club, he worked with the likes of Willie Nelson and Reba McIntyre as a concert promoter, in addition to producing fundraising events for Cystic Fibrosis and Multiple Sclerosis.

The BoxOffice TUITION

$1,695 (if received at the SSC office on or before April 15, 2012; $1,845 after April 15, 2012). Price includes: two and a half days of programming, three breakfasts, two lunches, welcome reception on Thursday night and a final event on Saturday night.

CANCELLATION

POLICY

If written notice of cancellation is received at the SSC office by April 1, 2012, all but $250 of the tuition will be refunded. If received between April 1 and April 15, 2012, 50 percent of the tuition will be credited toward registration for the 2013 Symposium or the 2013 Coordinators Conference. No refund is available for cancellations after April 15, 2012.

REGISTRATION Please complete the enclosed registration form and mail to the Seattle Study Club in the envelope provided or fax to 425.827.4292; or to register online click here.

The Stage HOTEL The Westin Bellevue is located in the heart of downtown Bellevue (600 Bellevue Way NE, Bellevue, WA 98004), 30 minutes from the Seattle-Tacoma International Airport. Reservations can be made by calling 425.638.1000. The Seattle Study Club room rate is $199 per night. Please make and guarantee your own reservation.

Be sure to mention you are with the Seattle Study Club. You will want to arrive on Wednesday, May 16 and depart on Sunday, May 20.

Please understand that in exchange for the discounted rate, a nonrefundable deposit equal to two nights’ stay is required to hold your room reservation.

ATTIRE Dress is business casual. Additional information will be provided in your confirmation.

Credits Available U P

TO

18.75

CREDITS

AVAILABLE

Academy of General Dentistry Approved PACE Program Provider FAGD/MAGD. Credit approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. Term approval: 10/1/2011 to 9/30/2015.

Seattle Study Club is an ADA CERP Recognized Provider (11/2010 to 12/2014). ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Seattle Study Club designates this activity up to 18.75 continuing education credits.

Questions Please call Shaida Ghomi or Carla Kimball at the Seattle Study Club office, 425.576.8000.

To register online, click here. www.seattlestudyclub.com