2015 Directors Summit

Directors Summit Montage Deer Valley July 17-18, 2015

commit

connect

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Growing a profitable practice in a highly competitive environment is a challenge faced by specialists and restorative dentists alike.

We all need a steady flow of patients seeking the highest quality care. Foundational to the delivery of that care is a commitment to interdisciplinary treatment. But even though we believe we have that commitment, we still must connect deeply with each other and with our patients, and work together to achieve our goals.

Sometimes, our own personalities get in the way of achieving a collaborative relationship.

At this year’s Summit, we will dive deeply into the skill set that specialists and restorative dentists need to become partners in leading their teams to powerful and prosperous working relationships. For the first time at a Summit, directors will have the opportunity to bring along restorative dentists from their study clubs.

Together, we will address the communication and relationship issues that are crucial to the success of our practices and our study clubs, and develop actionable solutions.

collaborate

 Restorative dentists will also learn from one of the most knowledgeable clinicians on aesthetic dentistry in the world. Dr. Christian Coachman will present an interactive workshop on Digital Smile Design. Clinicians participating in this two-part session will gain valuable insight into the aesthetic diagnosis and treatment planning software developed by Dr. Coachman to streamline communication between the restorative dentist, the patient and the interdisciplinary team.

faculty

MR. TY BENNETT

DR. BRIAN DESROCHES

DR. CHRISTIAN COACHMAN

DR. NASSIR F. MARROUCHE

directors

members

Directors’ learning objectives:

Members’ learning objectives:

• Help their study club members build successful, restorative-based practices.

• Use Dr. Coachman’s Digital Smile Design software as a powerful communication tool.

• Discover what restorative dentists really need — the needs they aren’t comfortable expressing directly.

• Generate more complex restorative dentistry.

• Renew their club’s focus on interdisciplinary treatment.

• Have those conversations they wish they could have, but don’t because they are too uncomfortable.

DR. MICHAEL COHEN

MR. GREG TICE

• Recalibrate their club’s curricula to meet the ever-changing needs of the members.

• Create a study club culture of collaboration.

• Positively influence the direction of their professional growth and education.

• Collaboratively develop a more effective and efficient referral relationship.

schedule F R I D AY

S AT U R D AY

PARTNERSHIP IS THE NEW LEADERSHIP Mr. Ty Bennett

THE POWER OF COLLABORATION Dr. Nassir F. Marrouche

LECTURE, UP TO 1.0 HR, AGD SUBJECT CODE: 550

LECTURE, UP TO 1.0 HR, AGD SUBJECT CODE: 149

STRENGTHENING RELATIONSHIPS AND BUILDING ENDURING PARTNERSHIPS Dr. Brian DesRoches LECTURE, UP TO 1.5 HRS, AGD SUBJECT CODE: 550

THE BESPOKE STUDY CLUBTM — A CUSTOM-TAILORED APPROACH TO CE Mr. Greg Tice LECTURE/WORKSHOP, UP TO 3.0 HRS, AGD SUBJECT CODE: 550

THE RESTORATIVE DENTIST/SPECIALIST RELATIONSHIP — AS SEEN FROM THE OTHER SIDE Dr. Michael Cohen and Dr. Brian DesRoches

LUNCH

LECTURE/WORKSHOP, UP TO 3.0 HRS, AGD SUBJECT CODE: 550

LUNCH DIRECTOR NETWORKING SESSION Dr. Michael Cohen

DIGITAL SMILE DESIGN PART I Dr. Christian Coachman

LECTURE/WORKSHOP, UP TO 1.5 HRS, AGD SUBJECT CODE: 550

LECTURE, UP TO 1.5 HRS, AGD SUBJECT CODE: 780

D I N N E R O N YO U R O W N

Schedule subject to change and speaker substitutions may be made without notice.

A WORLD OF CHANGE FOR THE SPECIALTY PRACTICE Dr. Michael Cohen

DIGITAL SMILE DESIGN PART II Dr. Christian Coachman

LECTURE, UP TO 1.5 HRS, AGD SUBJECT CODE: 550

LECTURE/WORKSHOP, UP TO 1.5 HRS, AGD SUBJECT CODE: 780

WRAP UP AND IMPLEMENTATION STRATEGIES Dr. Brian DesRoches LECTURE, UP TO 0.5 HRS, AGD SUBJECT CODE: 550

FINAL DINNER

 All Attendees

 Directors

 Members

friday, july 17 PARTNERSHIP IS THE NEW LEADERSHIP Mr. Ty Bennett Leadership drives the team, whether it’s office staff, study club members or clinicians working together on an interdisciplinary case. What stops us as leaders from making an impact? It isn’t the team, it’s us — we get in our own way. The three biggest stumbling blocks we face as leaders are self-interest, ego and apathy. Leadership is not about us — it’s about the people we lead.

Those of us who are willing to place other people’s interests first, to think outwardly and to serve others are the ones who will have the greatest influence.

In this entertaining and impacting keynote, Ty will explain why partnership is the new leadership and teach us the skills we need to connect with others such that we become better and more influential leaders in our practices, our study clubs and our communities.

Upon completion of this program, you should be able to: • Grasp the importance of partnering with employees, study club members and clinicians on the interdisciplinary team.

• Discuss the characteristics and skills needed to lead and influence others.

• Change behaviors that stand in the way of becoming a leader that people want to follow.

STRENGTHENING RELATIONSHIPS AND BUILDING ENDURING PARTNERSHIPS Dr. Brian DesRoches The word change is derived from Old French and Latin and refers to an exchange. In essence, change is an exchange in the patterns people have used to relate and communicate. As a society, we are experiencing significant pattern changes, and dentistry is just one of many professions being impacted by them. Despite the emotional power of these changes, there is a unique opportunity to positively influence our outcomes for mutual benefit. However, to do so involves a different way of thinking about relationships and a focus on openness, curiosity and collaboration. To quote a popular movie phrase, “Toto, I have a feeling we’re not in Kansas anymore.” This presentation will introduce innovations in relationship building and communication that are the outcomes of 21st century research in neuroscience, interpersonal neurobiology and psychophysiology. We will not only learn how our openness and curiosity, combined with a focus on collaboration, can strengthen our professional relationships and build the internal foundation for enduring partnerships; we will also be able to implement specific skills that support this process.

Upon completion of this program, you should be able to: • Employ the Social Engagement System to generate the essential internal experience individuals are seeking.

• Use three neuroscience-based communication skills to optimize your positive influence and create mutually beneficial outcomes with others.

• Positively manage your internal state despite the natural anxiety inherent in open communication.

THE RESTORATIVE DENTIST/SPECIALIST RELATIONSHIP — AS SEEN FROM THE OTHER SIDE Dr. Michael Cohen and Dr. Brian DesRoches This workshop will address some of the most difficult issues in professional relationships that often go unresolved because of the anxiety of confrontation and the potential for hurt feelings. The objective is to create open lines of communication between the specialist and the restorative dentist, with greater sensitivity to each other’s ideas and preferences. We will separate into two groups to discuss the answers to some challenging questions and prepare to share our thoughts and ideas generated when the entire group reconvenes.

Discussion points will include implementation strategies, challenges and opportunities.

As a director, your discussion areas may include: How is the restorative dentist’s referral to a specialist beneficial over and above their clinical expertise? What are the components of an ideal referral relationship?

How can the restorative dentist improve the delivery of care to patients?

As a restorative dentist, your discussion areas may include: What do you want to see change in your relationship with the specialist that would benefit you and your practice? What do you look for in an ideal referral relationship? What are the characteristics of the specialist you love? What does the specialist have to be doing to earn referrals?

Upon completion of this program, you should be able to: • Understand the components of an ideal referral relationship from both sides.

• Assess your own communication skills and determine whether improvements are needed.

[For Directors] DIRECTOR NETWORKING SESSION Dr. Michael Cohen As professional educators we rarely have an opportunity to simply sit and discuss new ideas, frustrations and the overall direction our clubs are headed. This informal environment will allow us to discuss those topics each of us believes to be most important.

Upon completion of this program, you should be able to: • Implement solutions to assist in a particular area of need in your study club.

• Develop plans for dealing with obstacles when they occur.

[For Members] THE COMPLETE DIGITAL WORKFLOW FOR HIGH PERFORMANCE INTERDISCIPLINARY DENTISTRY — DIGITAL SMILE DESIGN, PART I Dr. Christian Coachman This lecture and interactive workshop will explore the protocols that allow us to focus on improving efficiency, production, predictability and quality — elevating patient satisfaction. Over the course of these two days we will discuss the Asynchronous Communication Protocol for daily interdisciplinary treatment planning, digital orthodontics for better restorative outcomes, the complete digital planning and lab work for predictable implant rehabilitation, 3D Smile Frame Project (improving dento-facial harmony with fewer aesthetic adjustments) and beautiful anterior, monolithic, CAD/CAM restorations — eliminating wax-ups and layering.

Upon completion of this program, you should be able to: • Implement an efficient protocol for predictable outcomes.

• Understand the advantages of virtual wax-ups vs. conventional wax-ups.

• Increase case acceptance through the Emotional Dentistry approach.

• Outline the mock-up strategy and Digital Smile Design communication process.

saturday, july 18 THE POWER OF COLLABORATION Dr. Nassir F. Marrouche Dr. Nassir F. Marrouche is an internationally renowned cardiac electrophysiologist who recognizes the need for the medical community to be more proactive as opposed to reacting to medical events. Years ago, Dr. Marrouche initiated a collaboration with other disciplines outside of the medical community to develop new technologies to benefit patients. In this compelling keynote he shares with us the innovative start of his team at the Comprehensive Arrhythmia Research and Management Center (CARMA) at the University of Utah, which developed the technology to quantify the scarring and fibrosis of the heart, which is predictive of the risk of stroke. Today, CARMA, under the leadership of Dr. Marrouche, continues to provide progressive strides on the cutting edge to early detection and individualized treatment and management of atrial fibrillation. Atrial fibrillation affects millions of Americans and greatly increases the risk of stroke and sudden death.

Upon completion of this program, you should be able to: • Grasp the importance of collaboration between healthcare disciplines for better patient outcomes.

• Understand the relationship between fibrosis, atrial fibrillation and the risk of stroke.

• Describe the Utah I-IV classification system.

• Recognize when advanced diagnostics to predict the risk of stroke are indicated for yourself, your family members and your patients.

THE BESPOKE STUDY CLUBTM — A CUSTOM-TAILORED APPROACH TO CE Mr. Greg Tice Over the past few years there has been an explosion of CE courses, both live and online. Many of these may have an initial appeal but are in fact generic, one-size-fits-all offerings that do nothing more than push out information that is rarely incorporated into everyday practice. In contrast, the Seattle Study Club® model provides the opportunity to custom tailor the learning experience to the needs of clinicians in the club with consistency, connection and support; allowing for an expansion of the armamentarium. To fulfill the promise of our study clubs, we must first determine members’ needs and interests, and then provide high-level, evidence-based programming that spurs the growth of learning in the desired areas. Involving members in the development of the study club curriculum is vital to this process. During this workshop, we will discuss study club programming in roundtable format, with each group addressing a specific topic.

Table topics may include: • What assessment tools should we use to insure that our clubs’ educational offerings will remain relevant and exciting for our members long-term?

• How can our directors be better study club leaders?

• What new and unique programs have been incorporated into our club’s curriculum that should be shared with all?

• What topics should be added to better meet the present and future needs of our members?

• How do we create a culture that results in greater ownership, participation and enthusiasm?

• What can we do to attract younger practitioners to our study clubs?

Their wants and perceived needs as practitioners may be different from our longer-term members.

• How can we separate our clubs from the rest of the pack to create a stronger attraction and greater visibility in our communities?

Upon completion of this program, you should be able to: • Refocus your community and your club on interdisciplinary treatment.

• Influence the nature and quality of continuing dental education in your community.

• Ensure the longevity and vitality of your local club by assessing and adapting to your members’ evolving needs.

[For Directors] A WORLD OF CHANGE FOR THE SPECIALTY PRACTICE Dr. Michael Cohen In this session specialists will create and discuss strategies to continue to thrive in the coming years despite dramatic changes in the marketplace.

A number of ideas will come from clinicians who have already devoted a great deal of time to innovative thinking. Others will introduce classic ideas which, when implemented properly, will reap great rewards. The goal is to find opportunities for win-win outcomes with our referring offices.

Upon completion of this program, you should be able to: • Understand the changes happening in the profession and how they may affect you.

• Navigate your professional future using the powerful tools acquired.

[For Members] THE COMPLETE DIGITAL WORKFLOW FOR HIGH PERFORMANCE INTERDISCIPLINARY DENTISTRY — DIGITAL SMILE DESIGN, PART II Dr. Christian Coachman WRAP UP AND IMPLEMENTATION STRATEGIES Dr. Brian DesRoches The program will conclude with a summation of salient points generated during the course of the weekend. Brian will not only review the highlights but also discuss implementation strategies for moving forward.

Upon completion of this program, you should be able to: • Recall and reinforce the major themes from the weekend.

• Develop your next steps and action items to initiate the changes discussed.

details

MR. TY BENNETT

When Ty was 21 years old, he and his brother Scott started a business in direct sales, which they built to over $20 million in annual revenue while still in their twenties. Since that time, he has developed over 500 sales managers globally with sales and leadership in 37 countries. As a young entrepreneur, Ty continues to engage his team’s focus to grow sales. The founder of Leadership Inc., who has been featured as one of the Top 40 Under 40, Ty is a young, fresh voice providing interactive presentations that are engaging, dynamic and inspiring. His clients include Coca-Cola, Subway, Wounded Warrior Project, Blue Cross Blue Shield and RE/MAX. In June 2014, Ty Bennett received the CSP Designation from the National Speakers Association. Ty’s best-selling books — The Power of Influence and The Power of Storytelling: The Art of Influential Communication — are used in graduate courses at multiple universities including MIT, as today’s version of How to Win Friends and Influence People.

DR. CHRISTIAN COACHMAN

HOTEL

Montage Deer Valley Resort provides the perfect haven for a weekend meeting in the mountains.

It is located at 9100 Marsac Ave, Park City, UT 84060, just 35 minutes from the Salt Lake City Airport.

Reservations may be made by calling 435.604.1300. The Seattle Study Club® room rate is $299 per night. Please make and guarantee your own reservation. You will want to arrive on Thursday, July 16 and depart on Sunday, July 19. Please understand that in exchange for the discounted rate, a nonrefundable deposit equal to two nights’ stay is required to hold your room reservation.

TUITION

Payment received on or before June 1, 2015: $2195 per director | $1995 per accompanying member Payment received after June 1, 2015: $2295 per director | $2095 per accompanying member Tuition includes: two days of educational programming, two breakfasts, two lunches and a final evening event on Saturday.

Christian graduated in dental technology in 1995 and in dentistry at the University of São Paulo/Brazil in 2002. He is a member of the Brazilian and American Academy of Esthetic Dentistry. He also attended the ceramic specialization program at the Ceramoart Training Center, where he also became an instructor. In 2004, Christian was invited by Drs. Goldstein, Garber and Salama of Team Atlanta to become head ceramist of their laboratory, a position he held for over four years. He has worked with many leading dentists around the world including Drs. Van Dooren (Belgium), Gürel (Turkey), Fradeani (Italy), Bichacho (Israel), Ricci (Italy) and Calamita (Brazil). Currently, he works at his family dental clinic in São Paulo, Brazil, together with his father, uncle and brother. He has lectured and published internationally in the fields of aesthetic dentistry, dental photography, oral rehabilitation, dental ceramics and implants. He is the developer of techniques such as the Pink Hybrid Implant Restoration and the Digital Smile Design concept.

If written notice of cancellation is received at the Seattle Study Club® office by May 15, 2015, all but $250 of your tuition will be refunded. If received between May 15-June 1, 2015, 50 percent of your tuition will be credited toward your registration for the 2016 Symposium. No refunds or credits are available for cancellations after June 1, 2015.

DR. MICHAEL COHEN

QUESTIONS

Michael Cohen DDS MSD FACD is president and founder of the Seattle Study Club® organization. He has authored numerous articles on continuing education and lectured internationally over the past 25 years. In 2008, he authored and edited a textbook entitled Interdisciplinary Treatment Planning: Principles, Design, Implementation (Quintessence). In 2011, Interdisciplinary Treatment Planning, Volume II: Comprehensive Case Studies was released to bring readers to the next important step — learning by repetition. Michael maintains a private practice limited to periodontics and implants in the Seattle area and is a visiting assistant clinical professor in the Department of Periodontics at the University of Washington.

DR. BRIAN DESROCHES

Brian is a psychotherapist, consultant, internationally known workshop facilitator and internationally published author. He has worked with dental professionals for over 19 years providing consulting, coaching and workshops. Brian has facilitated presentations and workshops for study clubs and dental groups around the country including the Greater New York Dental Meeting, AAE, AADPM and several other organizations. He is on the presentation faculty of ACT Dental Consulting and the Growth into Greatness Institute. His innovative approach of integrating the latest research in neuroscience with practical skills provides a unique and powerful process for experiencing a high-performing, profitable and fulfilling practice.

He is the author of Your Boss is Not Your Mother (William Morrow, Inc., April 1995; also published in six foreign languages), Reclaiming Yourself (Dell Publishing Inc., April 1990) and other books.

DR. NASSIR F. MARROUCHE

Nassir is the executive director of the Comprehensive Arrhythmia Research and Management Center (CARMA), director of Electrophysiology Laboratories, and director of the Atrial Fibrillation Program at the University of Utah School of Medicine, Division of Cardiology. He specializes in personalizing the management of atrial fibrillation using MRI technology. Under Nassir’s guidance, the CARMA team developed the Utah classification system for staging atrial fibrosis and atrial remodeling (as detected by MRI) in order to determine the individual risk of stroke and the potential success of ablation and other treatments.

CANCELLATION POLICY

PROGRAM PREREQUISITES None.

Please contact Carla Kimball at the Seattle Study Club® office at 425.576.8000 or email carla@seattlestudyclub.com.

DISCLOSURE OF COMMERCIAL SUPPORT •

• •

The Seattle Study Club, Inc., The Seattle Study Club Journal, Inc., and Dr. Michael Cohen receive a direct or indirect financial benefit from Nobel Biocare, 3M ESPE, CareCredit, Benco Dental, Brasseler USA, Millennium Dental Technologies, Inc., DSN Software, AvaDent, Isolite Systems, Accelerated Practice Concepts, Inc., Cain, Watters & Associates, P.L.L.C., FranklinCovey, WEO Media, Harris Biomedical, Bri-teva, gIDE Global Institute for Dental Education and Heartland Payment Systems.

Dr. Christian Coachman is the owner/part owner of Digital Smile Design.

Dr. Nassir F. Marrouche is owner/part owner of MARREK Inc.

SPEAKER AND ACTIVITY SUBSTITUTIONS

This brochure represents the speakers and activities that have been booked at the time of publication; however, speaker or activity cancellations occasionally occur, for reasons beyond our control. In that event, we may substitute another speaker or activity, or change the schedule, without notice to registrants.

UP TO 12 CREDITS AVAILABLE Academy of General Dentistry Approved PACE Program Provider FAGD/MAGD Credit Provider AGD ID# 300136 Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement.

Term approval: 10/1/2011 to 9/30/2015

MR. GREG TICE

Greg is the managing director of the Seattle Study Club® organization. A 1990 graduate of the University of Notre Dame with a BA in international relations, Greg has been a part of the Seattle Study Club network for 20 years. His background includes extensive continuing education in psychology, education and event production. Having presented to numerous study clubs, Greg’s focus is on helping the doctors and staff involved with each local club realize the true value of the tools the study club brings to their community.

These tools can be applied across a broad spectrum of life and are not limited to clinical dentistry.

Seattle Study Club, Inc., is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at www.ada.org/cerp.

Seattle Study Club, Inc., designates this activity for up to 12 continuing education credits.

registration

PLEASE COMPLETE AND FAX TO 425.827.4292, REGISTER ONLINE AT SEATTLESTUDYCLUB.COM OR MAIL TO: SEATTLE STUDY CLUB速 | 635 MARKET STREET | KIRKLAND, WA 98033 By submitting a registration form, each registrant acknowledges and agrees to the terms of the cancellation and refund policy, the full text of which is shown on the Details page of this brochure. The cancellation and refund policy applies regardless of the reason for cancellation, including but not limited to unforeseen personal or world events.

PROGRAM TUITION

Name [circle all that apply]

Restorative Dentist

Oral Surgeon

Periodontist

Prosthodontist

Orthodontist

Your Address

$2195 per director

City State/Province

Zip

Office Phone

Fax

Cell Phone

Email

$1995 per accompanying member Payment received after June 1, 2015:

Shirt Size [circle one]

Male:

S

M

L

XL

XXL

Female:

S

M

L

XL

XXL

Special Dietary Requirements [please specify] Should there be a plated meal, you would prefer [circle one]:

Beef

Chicken

Montage Deer Valley

Tuition

Fish

Vegetarian

Vegan

Other

Total Payment Enclosed

Amex/Disc/MC/Visa Exp

CVS #

Or Check #

Name on Card Billing Address City State/Province

Lab

Payment received on or before June 1, 2015:

Study Club Name

I am staying at [circle one]:

Endodontist

Zip

$2295 per director $2095 per accompanying member