Vendor Perspective

Kurt Adler Sees a Healthy Souvenir Market Ahead

With restrictions lifting from the pandemic and the light at the end of the tunnel closer than ever, we at Kurt Adler have no doubt that the souvenir business will be huge this summer. After being cooped up for over a year, people are more eager than ever to get out, travel, and make memories. The best way to develop your souvenir business is to include Christmas ornaments as part of your offering. Christmas ornaments do not take up a lot of space, are easy to sell, pack well, and, most of all, provide a deep sense of joy to customers since people truly love Christmas.

At Kurt Adler, we have every type of Christmas ornament you need. Whether you are looking for the season’s best licenses, a gift for a child, or a personalizable token to remember a great trip with friends, we have it all. With over 8,000 SKUs to choose from, we have something for everyone. Kurt Adler is your one stop shop for all of your holiday needs.

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Souvenirs, Gifts & Novelties (SGN) has for decades been keeping its readers entertained and informed with the latest industry trends articles and vendor ads.

Now more than ever it is important to learn the perspectives of your colleagues around the country. Read SGN for informative original stories that offer the opinions and advice of all types of retailers in the United States. And many of the top vendors in the industry advertise in SGN, so you can get leads on goods and services that could take your business from good to great. Get in touch with SGN by visiting us at www.sgnmag.com and on Facebook, following us on Twitter, emailing the magazine at editorsgnmag@kanec.com or calling our offices at 610-6456940. Don’t forget to send us your email to receive the free SGN eNewsletter. The eNewsletter includes a bonus original article and a summary of the latest print edition.