Year-Round Christmas Stores

Best-Sellers (From page 206) ery and things with a vintage/classic style are definitely trending here. Things that tug at heartstrings or invoke a memory is what sells best here, so definitely ornaments. The Shiny Brite company has been doing great with reproducing some of those old classic styles but bringing out some new things.” He added, “Collectibles in general have been growing over the past few years for us—everything from lines like Snowbabies to Jim Shore to Willow Tree. We’re getting a lot of young collectors. They may not buy every piece as collectors did years ago, but they are buying them. It’s fun to see families having fun together. It’s nice to see them come in and work together at picking things out and having fun doing it.” Glass ornaments are something of a specialty at Jingle Bells, Cummins notes, adding, “We try to have a little bit of everything as far as style, from vintage to modern.”

Merchandising and arranging attractive displays is essential. It’s usually one of the most