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BEHIND THE BUY IN THIS NEW SERIES, we turn the spotlight on the retailers behind the purchase. Customers share what drew them to the brands they chose and what keeps them coming back. From standout product design and thoughtful merchandising to responsive service and trusted relationships, these firsthand accounts offer a closer look at how great customer relationships are built. It’s not just about what’s on the shelf. It’s about the people, the process and the moments that make a purchase feel like the right one.

F E AT U R E D B R A N D S

BEHIND THE BUY | XPLORER MAPS | BAILEY'S GENERAL STORE

Richard Johnson carries a full line of products from Xplorer Maps at Bailey's General Store. Photos: Nick Adams

A natural fit Xplorer Maps products help Bailey’s General Store capture the spirit of Sanibel, driving strong sales through design that reflects the island’s nature-first identity.

etail is deeply rooted in both history and community at Bailey's General Store. A fourth-generation, family-run business with more than a century of legacy, the store has long

served as a cornerstone for residents and visitors alike. Today, Bailey’s operates locations on Florida's Sanibel and Captiva islands, continuing to serve customers even as the business rebuilds following Hurricane Ian. That connection — to place, to people and to experience — extends directly into its product mix. And for more than a decade, the Xplorer Maps line has played a key role in helping tell that story. A NATURAL FIT

Bailey’s has carried Xplorer Maps Xplorer Maps' products feature detailed, nature-driven illustrations that reflect the location experience. SPONSORED ADVERTISEMENT

products for well over 10 years, with consistent success from the start. “We were really successful at the Xplorer Maps line from the get-go, and it’s just continued,” says Richard Johnson who runs the business with his wife and adult children. The appeal lies in how closely the product aligns with the location. Sanibel is known for its preserved natural habitats, which the community and visitors enjoy. “I think the Xplorer Maps line of products represents that thought and that look and feel,” he says. A FULL RANGE OF PRODUCTS

Bailey’s carries nearly the full Xplorer Maps assortment, both in-store

Customers are drawn to the many Xplorer Maps products that capture the natural vibe of life on Sanibel and Captiva.

and online, with a wide range of products resonating across customer segments. Top-performing categories include mugs, canvas tote bags and shot glasses. “The ceramic mugs do real well,” Johnson says. “The canvas tote bags

ALL ABOUT PRESENTATION

Presentation plays a key role in bringing the product to life. Bailey’s leans into its heritage, using antique fixtures and creative displays to showcase the assortment while encouraging product interaction.

"The canvas tote bags are just a huge item for us — we’ll order 500 to 1,000 of those at a time.” — RICHARD JOHNSON are just a huge item for us — we’ll order 500 to 1,000 of those at a time.” Other consistent performers include magnets, dish towels, coasters, playing cards and note cards. “Just about every Xplorer product we carry in our store,” he says. That breadth allows Bailey’s to meet a wide range of customer needs while maintaining a cohesive story throughout the store.

“We have an antique dressmaker’s frame, and we drape the blanket over it so it almost looks like a flowing dress,” Johnson says. “It gives people a chance to see the whole thing unfolded, rather than just simply hanging." A PARTNERSHIP THAT WORKS

Beyond product, Johnson points to the strength of the relationship.

“The relationship’s always been wonderful,” he says. That support proved especially valuable as the business adapted following Hurricane Ian, pivoting to online sales and reopening in a smaller format. “They were right there to help us get our inventory back in place and be able to offer the Xplorer Maps line of products to our customers,” Johnson says. “I've never had a challenge." THINKING LIKE A RETAILER

For Johnson, what ultimately sets the brand apart is, “They think like a retailer,” he says. That perspective shapes everything from product development to logistics — and ensures “their success depends on my success,” he explains. n

About Xplorer Maps Xplorer Maps connects people and places through hand-drawn "story maps" that celebrate the heritage and conservation of iconic destinations. Co-founded by Greg Robitaille and world-renowned artist Chris Robitaille, the Missoula, Montana-based company creates intricately detailed renderings that pay homage to early cartographers. Every line and icon is original, designed to foster deep connections to national parks, states, and landmarks. Committed to sustainability, Xplorer Maps uses eco-friendly materials, including soy-based inks and 50% post-consumer paper. Beyond wall art, their illustrations are featured on jigsaw puzzles, apparel, and home decor. A portion of every purchase supports conservation and community stewardship worldwide. xplorermaps.com • info@xplorermaps.com • 406-830-1001

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BEHIND THE BUY | TANGICO | BOYNE RESORTS

Kelly Eccleston has found a reliable partner in Tangico from products to service. Photos: Jackson Bland

Designed to perform Tangico’s unique, high-quality souvenir products consistently drive sell-through, simplify operations and scale across diverse store environments at Boyne Resorts.

or Boyne Resorts, retail is as expansive and dynamic as the destinations themselves. Spanning 12 properties across North America — from Big Sky, Montana to Sugarloaf, Maine — the company’s diverse mix

of stores serves guests looking to take a piece of their experience home. For Kelly Eccleston, vice president of retail merchandise, that means curating products that not only reflect each destination, but perform consistently across seasons and regions. That’s where Tangico has found its place. A STAR IS BORN

Eccleston first partnered with Tangico in 2021, during a time when sourcing custom souvenir product Tangico products deliver a distinctive look while still offering broad appeal to customers. SPONSORED ADVERTISEMENT

was anything but easy. Since then, the brand has become a staple across Boyne’s portfolio, now carried in seven resorts and 16 stores. “It feels like I’ve worked with them forever, just because they’ve been such an easy partner to work with,” she says. The product mix is broad, but a few categories consistently lead the charge. Leather coasters, wooden ornaments, and metallic stickers lead the way. "The stickers are super fun and unique, a nice premium option, but very attainable,” Eccleston says. That balance — distinctive yet broadly appealing — is what drives sell-through. “They have their own

Tangico products easily build part of a merchandise story and encourage multiple purchases.

kind of look and style, but they appeal to such a giant mass audience,” she says. “Tangico is niche while still being a product everyone wants.” The results speak for themselves. “We’re a consistent 10% to 20% growth with them year over year,” she

replenishment. “The best part of my job is finding and getting to work with a brand that I don’t have to think about,” she says. “Set it and forget it.” Low minimums allow her team to test new ideas without heavy risk.

"This is all easy grab-and-go and generally multiple sale items.” — KELLY ECCLESTON notes for the brand. “This year we’re trending even higher.” Eccleston emphasizes the brand’s versatility in driving impulse purchases from Boyne's high-end boutiques to its high-volume logo stores. “This is all easy grab-and-go and generally multiple-sale items." ALL-AROUND EFFORTLESS

Eccleston appreciates the operational simplicity — from initial order to

In a business driven by weather and seasonality, quick reaction time is critical. “We can get replenishments back in before the next busy weekend," Eccleston says. And when product arrives, it’s ready to sell. “We don’t have defects. Everything comes to us perfect, ready to sell in a really nice, premium, high-end decoration process. That is absolutely key when it comes to our logos.”

BUILT FOR GROWTH

Eccleston points to Tangico’s collaborative approach as a defining strength. From responsive customer service to inclusive pricing structures, the partnership runs smoothly. “It’s very straightforward — what we see is what we pay, and we know exactly how to price it for the customer,” she says. Looking ahead, the trajectory remains strong. “We see wonderful potential for them to continue to grow with us,” she says. Ultimately, it comes down to delivering what matters most in resort retail: meaningful, lasting purchases. “We sell fun,” Eccleston says. “We want people to say, ‘This was my favorite ornament I bought last year.’ We want it to be their favorite, not the cheapest.” With Tangico, that goal is consistently within reach. n

About Tangico Tangico creates high-quality gifts and souvenirs to celebrate unforgettable moments. Thoughtfully designed and expertly crafted to preserve memories, Tangico keepsakes sell themselves. With free artwork, low minimums, and quick turnaround, Tangico products are perfect for souvenir stores, resort gift shops, museum stores, or any destination where memories are made. Tangico’s custom magnets, ornaments, wine stoppers, and more, delight guests and make buyers’ lives easier. When possible, Tangico proudly supports our community by hiring the homeless and people with disabilities. Processing, engraving and shipping your orders helps employees restore their self-esteem and get back on their feet. Be part of our community at Facebook.com/groups/TangicoRetailers. www.tangicousa.com • Smiles@Tangico.Online • 248-453-5177

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BEHIND THE BUY: CHARLES PRODUCTS | CANOBIE LAKE PARK

MADE FOR THE MEMORIES More than 15 years of collaboration with Charles Products Inc. helps Canobie Lake Park create distinctive souvenirs that make fun memories last.

ith themed shops located throughout Canobie Lake Park in Salem, New Hampshire, the park’s retail operation offers plenty of opportunities to extend the guest experience through merchandise. Across those stores, Charles Products Inc. has become an important part of the merchandise

program. “We’ve been working with Charles Products for more than 15 years, and the relationship has grown significantly over that time,” says Mia Decker, retail operations for Canobie Lake Park. GROWING TOGETHER

The relationship began primarily with drinkware, including souvenir mugs and shot glasses, along with basic children’s toys such as custom trucks and cars. Since then, both the assortment and the partnership have expanded. Today, Canobie Lake Park carries Charles Products merchandise across numerous categories, including drinkware, toys, keychains, magnets and apparel. Pins and stickers are newer additions that have proven particularly popular. “These items have been a great way to expand our merchandise selection while giving guests additional, affordable ways to commemorate their visit to The park carries a broad selection from Charles Products. Photos: Paul Streeter SPONSORED ADVERTISEMENT

The Charles Products creative team turns ideas into merchandise.

Canobie Lake Park,” Decker says. The broad assortment also allows the retail team to reach guests at different price points, from small keepsakes to more substantial souvenirs.

“Charles Products has become much more than a vendor for us. They have become a creative partner in developing and expanding our merchandise program.” — MIA DECKER CREATING SOMETHING CUSTOM

For Decker, one of the biggest strengths of the relationship is what happens before products ever reach the sales floor. “They are easy to work with, responsive to our ideas and genuinely interested in understanding the Canobie Lake Park brand and what resonates with our guests,” she says. Charles Products’ art team works closely with the park to turn ideas and concepts into merchandise designed specifically for Canobie Lake Park. “They are always willing to collaborate with us on new ideas, designs and concepts, helping us turn an initial idea into a finished product that feels authentic to Canobie Lake Park,” Decker says. That collaboration has changed the nature of the relationship over time. “Charles Products has become much more than a vendor for us,” she says. “They have become a creative partner in developing and expanding our merchandise program.” KEEPING FAVORITES STOCKED

Once a product proves itself, replenishing it is straightforward. Decker can email the park’s Charles Products contact, Derek, with the products and quantities needed to start the reorder process. That direct communication is particularly valuable during the summer when best sellers can move quickly. The team also visits the Charles Products showroom annually to see new merchandise in person, explore categories and identify potential additions. After more than 15 years, Decker sees plenty of room for the partnership to continue evolving through new categories and custom products. “We’re proud of the merchandise we’ve created together and look forward to continuing to find new and creative ways to give our guests something special to take home from their visit.” n SPONSORED ADVERTISEMENT

At Charles Products Inc., our mission is to deliver exceptional collaboration, creative innovation, and meaningful partnerships that help our customers achieve their merchandising goals and strengthen their brand presence/equity. For 74 years, Charles Products Inc. has been a trusted global supplier of high-quality custom apparel, gifts, and souvenirs. We combine trend-driven design, consumer insights, and manufacturing expertise to create collections that resonate with consumers. Our world-class creative and sales team works closely with every client to develop distinctive products and art tailored to their vision, audience, and market. Every Souvenir Tells a Story. Let's Create Yours. charlesproducts.com info@charlesproducts.com 800-242-7537

BEHIND THE BUY: ZOOLOGEE | GULFARIUM MARINE ADVENTURE PARK

PLUSH MAKES A SPLASH Zoologee’s wide assortment, custom designs and responsive service help Gulfarium Marine Adventure Park capitalize on booming plush sales.

ulfarium Marine Adventure Park near Destin, Florida, recently repositioned its gift shop to put more emphasis on toys and children’s merchandise, with plush now occupying prime real estate at the front of the store. Zoologee, Gulfarium’s primary plush supplier, plays a major role in filling those displays with animals that reflect the marine life guests encounter during their visit. The strategy reflects Retail and Reservations Manager Melissa Johnson’s desire to connect young visitors with the animals they see and learn about. “We want them to be filled with wonder whenever they walk in here, and we want them to remember all the wonderful things they saw and they learned,” Johnson says. The change is also delivering results. Overall retail sales are up 23% year to date, while plush sales are 40% higher than the previous year. “Before they were kind of hidden away in the back,” Johnson says. “We’ve made plush front and center, and it has just blown up.”

A STORE FULL OF STUFFIES

Zoologee offers an assortment that closely mirrors the animals guests encounter at the park. Manatees have become particularly important since Gulfarium Zoologee sales are booming at Gulfarium. Photos: John & Natalie McCain SPONSORED ADVERTISEMENT

Plush featuring the Gulfarium name and logo adds a memorable touch.

was approved to house rescued manatees that cannot be released back into the wild. Dolphins and sea lions are also strong sellers, reflecting two of the park’s major animal presentations.

“We love their products, and we’re very happy, very fortunate to have such a good working relationship with them.”— MELISSA JOHNSON Zoologee’s assortment extends from realistic plush to more whimsical designs and oversized animals. Plush purses, which include a small stuffed animal inside, are another customer favorite. “They really do have something for everyone in those lines, and we see grown people walking out with new, very best friends when they come here,” Johnson says. “Who doesn’t love a good plush?” GETTING IT JUST RIGHT

Gulfarium’s relationship with Zoologee goes back many years, with buyer Morgan Hurd playing a central role in building the assortment. That relationship extends into custom development. Gulfarium orders thousands at a time of some signature logoed plush, and Zoologee recently worked with the team to develop a custom manatee plush. “They went through many iterations of it with us,” Johnson says. “They were willing to listen to our feedback and keep trying until we felt like we got it just right.” Responsiveness is equally important when an unexpected surge in sales leaves the gift shop scrambling for inventory. “We pick up the phone and say we are really in a bad situation, we need more of this, and they’ll find a way to get it to us,” Johnson says. “They’ve been awesome helping us meet our sales goals.” With Gulfarium now seeing as many as 2,000 visitors a day during peak season, maintaining that flexibility has become increasingly important. Previous ordering projections simply aren’t keeping pace with the store’s new plush sales. For Johnson, that makes Zoologee an important partner as the retail operation continues building on its new direction. “We love their products, and we’re very happy, very fortunate to have such a good working relationship with them,” she says. n SPONSORED ADVERTISEMENT

Formerly known as The Petting Zoo, Zoologee’s new name reflects the family-run company’s evolution since 1994 and its growing commitment to wildlife, wonder and imaginative play. Zoologee is more than just a name change, it is the transformation of an engaging, story-driven brand that creates meaningful connections to the natural world. Serving zoos, aquariums, parks, resorts and retailers worldwide, Zoologee continues to to prioritize quality, creativity and sustainability, transforming recycled materials into planet-friendly products. With a fresh identity and the same passion for bringing animals to life, Zoologee is embracing its next chapter while staying true to its roots. www.zoologee.com cs@zoologee.com 888-867-4059

BEHIND THE BUY: CALL FOR THE WILD | LOGGERHEAD MARINELIFE CENTER

PURPOSEFUL PURCHASES Call For The Wild gives Loggerhead Marinelife Center lovable products that create a meaningful connection between retail purchases and wildlife conservation.

inding products that customers want to take home is only part of the buying equation for Kate Fratalia. As vice president of retail and a buyer for Loggerhead Marinelife Center in Juno Beach, Florida, she also looks for merchandise that reflects the organization’s conservation mission. “Our buying approach balances what customers want with quality, value and a connection to the work we do,” Fratalia says. That makes Call For The Wild a natural fit. LMC has been dedicated to sea turtle and ocean conservation since 1983, with work spanning research, rehabilitation, education and conservation. Its seaside boutique offers apparel, accessories, jewelry, plush, gifts and souvenirs, with store purchases helping support the nonprofit’s mission. A SHARED MISSION

Fratalia first met Call For The Wild Founder Billy Campisciano at a trade show about six years ago, before he launched the company. “His compassion for animals and wildlife made an immediate impression,” Fratalia says. “His commitment to protecting the environment and advancing sustainability has been a big part of what makes this relationship meaningful.” Call For The Wild products support LMC's mission. Photos: Justin Bruns SPONSORED ADVERTISEMENT

Call For The Wild is a mission-driven wholesale company dedicated to connecting people with nature through products that inspire wildlife appreciation and help fundraise for conservation.

Hatchling eggs, plush and charms are among the purpose-driven offerings.

Through Call For The Wild, Campisciano has turned that passion into a cause-based business, with 100% of the company’s net proceeds benefiting wildlife rescue, research and conservation.

“We look forward to continuing this partnership, carrying the products our customers already love and exploring new items that fit our store and mission.” — KATE FRATALIA “That purpose aligns closely with our mission,” Fratalia says. Through a partnership tied to Call For The Wild’s Wild Heart Rescue Sea Turtle plush, a percentage of sales from the plush supports LMC's work. “A child hugging a plush turtle in Ohio or overseas can help support a real turtle receiving care in Florida, along with the research, education and conservation work that protects its future,” Fratalia says. PRODUCTS WITH A STORY

LMC carries several Call For The Wild products, including plush animals, bag charms and plush animals in stretchers. “Our bestseller from the line is the Sea Turtle Hatchling Egg — we can hardly keep it in stock!” Fratalia says. Throughout the store, Call For The Wild merchandise is accompanied by signage explaining the company’s mission, helping customers understand the impact connected to their purchases. The alignment in mission is backed by a partnership that works from a buying perspective, too. The company regularly communicates new product introductions and upcoming wholesale shows, giving Fratalia opportunities to see new merchandise in person. LMC can email orders directly to its Call For The Wild contact or purchase through Faire. “Having those options makes purchasing and reordering easy,” she says. Loggerhead Marinelife Center has a fitting tagline for its retail philosophy: “Purchase with Purpose.” For Fratalia, Call For The Wild embodies that idea. It’s a partnership Fratalia expects to continue growing, combining products customers want with a purpose they can feel good about supporting. “We look forward to continuing this partnership, carrying the products our customers already love and exploring new items that fit our store and mission.” n SPONSORED ADVERTISEMENT

Offering an assortment of rescue-themed plush, educational toys and wildlife-inspired accessories, the company helps retailers provide meaningful souvenirs that encourage customers to care about the natural world. Through its nonprofit 501(c) (3) foundation, Forwild.org, Call For The Wild directs its corporate net proceeds toward initiatives supporting wildlife rescue, research and conservation. Call For The Wild believes every purchase can help make a difference. Discover products with a purpose and join the mission to protect wildlife and wild places. www.forwild.com sales@forwild.com 800-520-6016

BEHIND THE BUY | ZOOLOGEE | POTAWATOMI ZOO

Kaitlynn Snowden keeps the Potawatomi Zoo gift shop well stocked with Zoologee plush. Photos: Josef Samul

Keeping the shop ‘alive’ Zoologee’s plush assortment drives sales at Potawatomi Zoo, combining unique animal offerings, strong margins and consistent customer demand.

etail is more than an add-on at Potawatomi Zoo — it’s a key part of the guest experience. With one main gift shop, two kiosks and seasonal pop-ups tied to special events, the zoo’s retail

footprint is designed to meet guests wherever they are in their visit. For Retail Manager Kaitlynn Snowden, that means stocking products that resonate immediately — and sell consistently. Increasingly, that responsibility has centered around one key partner: Zoologee, A Petting Zoo Company.

once accounted for about half of the store’s plush offering has now grown to nearly the entire category. That shift was driven in part by reliability amid tariff-related uncertainty. “Zoologee was very responsive and communicated a lot,” Snowden explains. “They really cared about the customer. That spoke volumes to me.”

A PLUSH-DRIVEN STRATEGY

Zoologee plush has long been part of the zoo’s assortment, but in the past year, Snowden has significantly expanded the relationship. What Zoologee plush accounts for the vast majority of products carried in-store including these adorable axolotls. SPONSORED ADVERTISEMENT

PRODUCTS THAT CONNECT

While the assortment spans a wide range of animals — from red pandas and capybaras to axolotls and dart frogs — success often comes down to how closely the product reflects the zoo’s unique identity. One standout example is a

Potawatomi Zoo keeps its plush displays fresh thanks to an ever-expanding and evolving selection from Zoologee.

custom-developed item. “Zoologee worked with me on coming out with a sand cat plush, and it is one of our top sellers.” Demand has been so strong that the line has already expanded. “We sell out of it all the time,” she adds. “That’s why we talked to them about creating a smaller version.”

to be,” Snowden says. “They do a really good job at following the trends so you’re not constantly having the same plush over and over again.”

That mindset extends to problem-solving. “If I get something that’s damaged, they fix it right away,” she says. “It’s an instant solution.”

A TRUE RETAIL PARTNER

GROWING TOGETHER

Beyond product, Snowden points to Zoologee’s service and responsiveness as a defining advantage.

Looking ahead, Snowden sees continued momentum in the partnership — both in product expansion and overall sales. “We’ll continue to grow with them,” she says. “We’re up to about 85% of ordering with them, so I can’t see us going down in any way.” With new events like the zoo’s immersive lantern festival bringing in additional traffic — and new opportunities for retail — Zoologee remains a key piece of the strategy. “They’re always bringing new things to the table,” Snowden says. “They really help keep your gift shop alive.” n

“Zoologee is always trying to meet customer needs, whether it’s making a plush that they don’t currently carry or coming up with something at a price point that is affordable to everyone.”— KAITLYNN SNOWDEN New introductions also keep the assortment fresh for returning visitors. From the eco-inspired Earth Keeperz line to plush-and-purse hybrids, Zoologee continues to evolve alongside consumer trends. “In the zoo world, you just never know what the popular item is going

“Reordering is extremely easy,” she says. “I basically have a form of everything I need, and we go over it.” Equally important is the consultative approach. “They’re not out to just make a sale,” Snowden explains. “They’re out to make sense for your establishment.”

About Zoologee Zoologee (A Petting Zoo Company) is a family-run brand creating beloved plush toys inspired by nature, curiosity, and play since 1994. Serving zoos, aquariums, parks, resorts, and a wide variety of retailers worldwide, the company is dedicated to bringing the wonder of wildlife to kids and families. Driven by a commitment to sustainability, Zoologee reimagines recycled materials into planet-friendly toys, helping to protect our environment for future generations. With a focus on educational spirit and imaginative play, Zoologee brings animals to life through quality design and eco-conscious innovation. Discover the wonder, curiosity, and heart behind every Zoologee creation. www.zoologee.com • customercare@zoologee.com • 888-867-4059

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BEHIND THE BUY: TANGICO | RODEO SHOP COWTOWN COLISEUM

LASSOING IN THE SALES Tangico’s compact displays, custom designs and fast-selling souvenirs help Rodeo Shop Cowtown Coliseum make the most of every inch of retail space.

hile Texas is known for being big, the Rodeo Shop at Cowtown Coliseum is not quite so roomy, so every square inch counts. Store Manager Christa Morgan knows that doesn’t have to limit the store’s assortment, especially with a wholesale partner like Tangico. Located inside Fort Worth’s historic Cowtown Coliseum in the Stockyards, the shop serves rodeo attendees looking for a tangible reminder of their experience. “We have to merchandise very carefully because we have a lot of merchandise in a very small area,” Morgan says. “We just have to get a lot into a very small space.” Tangico helps her do just that. MADE FOR THE SPACE

Morgan joined the Rodeo Shop in 2026, bringing years of boutique and corporate retail experience with her. By then, the store already had an established relationship with Tangico — and she quickly discovered why. “Their products sell great. I can get a lot of things in a small space,” Morgan says. “They have great fixtures that work well in our store.” That last point is particularly important. Morgan recently considered a Rustic colors on Tangico magnets fit the Rodeo Store asthetic. Photos: Karie Sconyers SPONSORED ADVERTISEMENT

Custom logoed ornaments, keychains and bottle openers are popular grabs.

promotion from another souvenir vendor that included a display fixture, but the fixture was simply too large for the shop. Tangico’s fixtures, on the other hand, fit the space and allow the store to showcase a substantial assortment. The shop carries Tangico shot glasses,

“We’ll probably have a very long relationship because their products sell well for us. They are one of our top vendors.” — CHRISTA MORGAN coasters and beverage holders in multiple colors and approximately five different logo treatments. The leather and black options complement the Stockyards’ rustic aesthetic, while green adds a pop of color to the displays.

Tangico creates highquality gifts and souvenirs to celebrate unforgettable moments. Thoughtfully designed and expertly crafted to preserve memories, Tangico keepsakes sell themselves. With free artwork, low minimums, and quick turnaround, Tangico products are perfect for souvenir stores, resort gift shops, museum stores, or any destination where memories are made. Tangico’s custom magnets, ornaments, wine stoppers, and more, delight guests and make buyers’ lives easier. Tangico proudly supports our community by hiring the homeless and people with disabilities.

SOUVENIRS THAT SELL

Beverage holders are the Rodeo Shop’s strongest Tangico seller, benefiting from their natural connection to the experience surrounding the store. “They’ll buy a beer outside, and then they’ll come in and buy their koozie,” Morgan explains. Coasters also encourage multiple-unit purchases. “People usually buy multiples,” Morgan says. “They don’t want just one coaster, they want four.” Morgan attributes the line’s appeal to a combination of value, customization and construction. “They’re good quality, and I think they’re a good price, and they’re custom, so it’s a memento for them to take home,” she says. Cowtown Coliseum dates to the early 1900s, and visitors to the Stockyards encounter reminders of the area’s cattle and Western heritage throughout their visit. The Rodeo Shop’s customized merchandise extends that experience. Strong sell-through means replenishment is a regular part of Morgan’s routine. The store places Tangico orders weekly or every other week, depending on what needs restocking. The turnaround helps the small store replenish without dedicating valuable space to excessive backstock. “If something’s not selling that well, then we’ll sell it down and we’ll pick out something new to replace it,” Morgan says. It’s a strategy that makes every product earn its place — and Tangico continues to do just that. “We’ll probably have a very long relationship because their products sell well for us,” Morgan says. “They are one of our top vendors.” n SPONSORED ADVERTISEMENT

Processing, engraving and shipping your orders helps employees restore their self-esteem and get back on their feet. Be part of our community at: Facebook.com/groups/ TangicoRetailers. www.tangicousa.com Smiles@Tangico.Online 248-453-5177

BEHIND THE BUY: CHARLES PRODUCTS | SAINT LOUIS AQUARIUM AT UNION STATION

A CORE COMPONENT Distinctive souvenirs, collaborative product development and open communication make Charles Products Inc. a valuable partner for Saint Louis Aquarium.

or Greg Kostich, a successful retail operation depends on more than finding products that sell. It depends on finding vendors willing to become partners. Charles Products Inc. has earned that distinction at Saint Louis Aquarium at Union Station, where Kostich serves as manager of retail and buying. The company is his primary hard goods vendor, supplying an extensive assortment ranging from mugs and shot glasses to snow globes, keychains, magnets, toys and apparel. “I am only as good as my vendors,” Kostich says. “I only have two things I look for when I meet new vendors, and that’s honesty and communication.” He found both with Charles Products. PLENTY TO SELL

Kostich says Charles Products’ merchandise consistently resonates with his customers. Etched products are particularly strong, including designs featuring jellyfish, river otters, sharks and sea turtles. A spinning octopus magnet and keychain are other guest favorites. Custom-designed T-shirts from Charles Products are offered in many styles and colors to appeal to a variety of visitors. Photos: Brea Youngblood SPONSORED ADVERTISEMENT

Charles Products' snow globes and drinkware have distinctive styles.

“They have a unique look about their merchandise that’s just different than a lot of what other vendors do,” Kostich says. Charles Products merchandise appears throughout the store. While apparel is integrated into the broader assortment, Kostich groups products such as

“They have a unique look about their merchandise and that’s just different than a lot of what other vendors do.” — GREG KOSTICH etched mugs and shot glasses together. He is also trying more program-based merchandising after seeing new coordinated collections during his latest visit to the company’s showroom. IDEAS INTO PRODUCTS

Those showroom visits are an important part of the partnership. About once a year, Kostich visits Charles Products and works directly with its artists on new merchandise. During a recent visit, he envisioned a dimensional mug incorporating several of the aquarium’s animals, with the design continuing inside the mug. After explaining the concept, he says the artists needed only a couple of attempts to capture what he had in mind. “They nailed it,” he says. That willingness to collaborate also extends to Charles Products sales representative Kate Bailey. Kostich values Bailey’s willingness to question an idea or suggest a different direction when she believes it will lead to a stronger product. Kostich wants the aquarium gift shop to feel like an extension of the attraction rather than simply a place guests pass through on their way out. Charles Products helps him accomplish that with merchandise that stands apart and a team willing to spend time getting products right. “When they sit down with me, they are picking my brain to make sure that they get it right the first time,” Kostich says. “They are more than willing to go back until it’s right.” That approach is why he expects Charles Products to remain one of his core vendors and the relationship to continue expanding. “They care more about building successful partnerships than making a quick sale,” Kostich says. “That’s why I see our relationship growing.” n SPONSORED ADVERTISEMENT

BEHIND THE BUY: OCEAN JEWELRY | SHINY OBJECTS ON SANIBEL ISLAND

A SHINING SUCCESS Ocean Jewelry’s distinctive designs, polished presentation and hands-on support have made it a standout seller at Shiny Objects on Sanibel Island.

hen Rachel Emerick opened Shiny Objects on Sanibel Island in 2004, jewelry was the focus. More than two decades — and two major hurricanes — later, it remains at the heart of her 800-square-foot store. One of the brightest additions to that assortment has been Ocean Jewelry. Emerick first encountered the line while Shiny Objects was still recovering from Hurricane Ian, which closed the store for nearly a year. Drawn to the designs, quality and vibrant colors, she decided to take a chance on a collection that was initially at the higher end of her merchandise mix. The response was almost immediate. “I just saw bag after bag after bag of Ocean walking out the door,” Emerick says. “It far, far exceeded any of my wildest expectations.” About 2½ years later, Emerick says Shiny Objects has become Ocean Jewelry’s largest retailer. TAKING THE LEAP

For Emerick, Ocean Jewelry’s appeal starts with the product itself. She initially brought in the company’s sterling silver jewelry, selecting over 70 designs, impressed not only by the designs but also by the attention given to packaging, displays and marketing materials. The Dreaming of Sanibel necklace is custom made. Photos: Nick Adams SPONSORED ADVERTISEMENT

Ocean Jewelry brings the beauty and spirit of the sea to life through distinctive jewelry inspired by coastal landscapes and marine life. Shiny Objects carries multiple lines and styles from Ocean Jewelry.

She has since expanded her offering to include Deep Blue by Ocean Jewelry, the brand’s 14-karat gold fine jewelry line featuring lab-grown diamonds. “And it all sells,” she says. “The response is just amazing.” The relationship has also opened the door to creating something specifically for Shiny Objects’ island customer.

“They are the epitome of what I consider to be a true partnership.” — RACHEL EMERICK Ocean Jewelry recently produced the Dreaming of Sanibel necklace, based on a design created by a local artist. The collaboration gave Shiny Objects a piece with a direct connection to its destination while drawing on Ocean Jewelry’s expertise to turn the design into finished jewelry. The response, Emerick says, has been “phenomenal.” DETAILS THAT DELIVER

Ocean Jewelry has a substantial presence inside Shiny Objects, with four countertop displays and a dedicated branded case. Emerick says the displays are full, with the assortment continuing to grow. The company also gives shoppers another reason to feel good about their purchase: Each Ocean Jewelry purchase helps save 10 baby sea turtles. Learning that the purchase also helps sea turtles, she adds, is “icing on the cake.” What has impressed Emerick just as much as the jewelry is the support behind it. Ocean Jewelry representatives regularly visit Shiny Objects and Emerick connects with the company at industry trade shows. The two businesses have also partnered on an in-store event. “It’s one thing to see pictures, but it’s a completely different thing to actually have the people there to work with you,” Emerick says. That level of involvement was particularly meaningful as Shiny Objects rebuilt following Hurricane Ian. “Everything is done with thought,” Emerick says. “Everything is done with that long-term partnership in mind.” From order placement and product quality to marketing, product development and personal support, Emerick says Ocean Jewelry has delivered the kind of wholesale relationship she values. “They value the partnership,” she says. “They are the epitome of what I consider to be a true partnership.” n SPONSORED ADVERTISEMENT

Founded in Ireland, Ocean Jewelry is part of a familyowned business with over 40 years of experience, combining original designs with quality craftsmanship. Ocean Jewelry offers sterling silver and 14-karat gold vermeil designs inspired by marine life, from sea turtles and starfish to waves and seashells. Deep Blue by Ocean Jewelry, features 14-karat gold and labgrown diamonds Ocean Jewelry partners with SEE Turtles to support sea turtle conservation. Ocean Jewelry helps coastal retailers offer meaningful keepsakes that allow customers to wear their favorite seaside memories wherever they go. flaircraftportal.com/ocean alan@flaircraft.ie 646-387-2531

BEHIND THE BUY | SILVER STREAK | URANUS GENERAL STORE

Louie Keen has found a trusted partner through Silver Streak's products and displays. Photos: Tom and Michelle Kitchen

Leaving no stone unturned At Uranus General Store, eye-catching merchandising and a hands-on partnership with Silver Streak turn customer curiosity into sales.

hat started as a roadside novelty has grown into a nationally recognized destination. At Uranus General Store, located along Route 66 in Missouri,

retail is built on humor, curiosity and a steady stream of travelers looking for something memorable. “People come from all over the world just to say they’ve been here,” says owner Louie Keen, who calls himself the Honorable Mayor of Uranus. As the business has grown from one location to three, so has the need for retail experiences that stop customers in their tracks. That’s where Silver Streak has become a key partner. “I saw their displays online, and Silver Streak displays that encourage interaction fuel the fun at Uranus General Store. SPONSORED ADVERTISEMENT

nobody compares to the merchandising they have,” Keen says, emphasizing that expedited service and a personal relationship with their sales rep make for a stand-out collaboration. BUILT TO ATTRACT

At Uranus General Store, product alone isn’t enough. Presentation is what pulls customers in. Silver Streak’s signature mining-themed displays, including an eye-catching ore car filled with tumbled stones, serve as centerpiece attractions within the store. Positioned prominently along the customer path, the display combines visual impact with interactive appeal.

Silver Streak displays like this ore car entice Route 66 travelers to stop and explore the colorful tumbled stones inside.

The setup is designed to invite exploration. Individual compartments showcase a variety of stones beneath clear covers, while overhead signage and lighting elevate the display’s presence on the sales floor. This strategy extends to other categories, including break-open

tite to shark teeth, dinosaur-themed items and novelty magnets, the assortment is designed to maximize both engagement and margin. “Profitability per square foot is critical,” Keen relates. “With these products, I can make good money in a small space.”

“Profitability per square foot is critical. With these products, I can make good money in a small space.” — LOUIE KEEN geodes displayed in large, waist-high bins with oversized samples cracked open to reveal their interiors. BEYOND THE PRODUCT

Silver Streak’s role goes beyond supplying merchandise. It’s about delivering a turnkey retail solution, Keen says. From tumbled stones and hema-

Customization plays a key role as well. Screen-printed felt bags labeled “Uranus Mining Co.” transform gemstone purchases into name-drop souvenirs. The partnership also brings ease of execution. Orders are simple to place, often shipping the same day, and Silver Streak’s team provides proactive communication to keep

inventory levels on track. That level of service has evolved into something more personal. “We talk all the time,” Keen says of his relationship with Silver Streak’s Joe Marr. “It’s become a friendship.” EXPERIENCE FIRST

From fresh-made fudge to interactive gemstone displays, Uranus General Store is built around experience. Retail plays a central role in that equation, helping customers take a piece of their visit home. As Keen continues to expand the brand across new locations, partnerships like Silver Streak remain essential to delivering that experience at scale. “They make it easy, and they help us create something that really stands out,” he says. n

About Silver Streak Founded in 1978 and based in Scottsdale, Arizona, Silver Streak Ind. is a premier B2B wholesale distributor specializing in natural minerals, gemstones, crystal jewelry, and unique souvenir products. Serving gift shops, museums, and other specailty retailers nationwide, the company offers more than 1,000 products designed for high margins, including popular "by the bag" gemstone options, break-open geodes, and hand-picked specimens. Known for revolutionizing retail displays with their proprietary Ore Car Attraction and Mine Shaft setups, Silver Streak focuses on driving in-store traffic and creating memorable customer experiences. The company prides itself on reliable, fast-shipping service with a satisfaction guarantee. www.silverstreaks.com • customerservice@silverstreaks.com • 800-526-9990

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BEHIND THE BUY: SILVER STREAK | WALLY'S

ROCKING THE ROAD TRIP At Wally’s, an interactive gemstone experience from Silver Streak gives travelers another reason to make the stop part of their road trip adventures.

illing itself as the “Home of the Great American Road Trip,” Wally’s takes the traditional highway stop and turns up the volume. Its three locations in Missouri, Illinois and Indiana range from nearly 30,000 to 56,000 square feet, with a fourth location planned for the Kansas City area. Inside, travelers find 12 Sloosh flavors, 60 fountain drink options, a jerky bar, fresh food and popcorn made from corn grown in Wally’s own field. There are also seven retail departments carrying everything from Wally’s branded merchandise to apparel, gifts, pet products and travel gear. “We pride ourselves first and foremost on hospitality,” says Julie Lazarus, director of retail operations and purchasing. And at Wally’s, rockhounds and curious shoppers hit the jackpot at an interactive display filled with Silver Streak’s colorful tumbled stones. “It’s one of our biggest attractions for all ages,” Lazarus says.

DIGGING IN

Since opening its first location in 2020, Wally’s has worked with Silver Streak to stock one of its most popular interactive attractions: the Old Miner’s Depot. One of Wally’s biggest attractions is the Old Miner’s Depot filled with Silver Streak’s colorful assortment of stones. Photos: Brea Youngblood SPONSORED ADVERTISEMENT

Founded in 1978 and based in Scottsdale, Arizona, Silver Streak Ind. is a premier B2B wholesale distributor specializing in natural minerals, gemstones, crystal jewelry, and unique souvenir products. Custom bags make hunting for stones a memorable experience.

Wally’s created the large wooden mining-themed display, while Silver Streak supplies the colorful tumbled stones that fill it, along with custom velvet bags bearing the Old Miner’s Depot name and Wally’s logo.

“People stand there for countless minutes. You will see an entire family huddled around the Miner’s Depot and everyone is filling a bag.” — JULIE LAZARUS Guests dig through the stones, choose their favorites and stuff their bags for a flat price. “You will see an entire family huddled around the Miner’s Depot and everyone is filling a bag," Lazarus says. The experience fits naturally into Wally’s nostalgic ’70s- and ’80s-inspired environment, complete with a Winnebago parked in the center of the retail space. “It blends perfectly with the whole feel of our store,” she says. WEIGHTY REORDERS

The Old Miner’s Depot may inspire leisurely browsing, but the stones move in serious volume. Wally’s typically orders about 800 pounds of tumbled stones at a time for each store, Lazarus says, with reorders coming approximately every six to eight weeks. “The tumbled stones have always been our top seller,” she says. This kind of volume also makes reliability important, particularly for Lazarus, who oversees more than 30,000 SKUs. Silver Streak’s national account manager, Joe Marr, keeps an eye on Wally’s typical ordering cycle and checks in when a reorder hasn’t arrived when expected. As Wally’s footprint grows, the Silver Streak relationship has grown with it. When the road-stop giant prepared to open its third location this past summer, Lazarus gave Marr advance notice. Together, they worked through how much inventory the new store would need and when it should arrive so the Old Miner’s Depot would be ready for opening day. “No matter how many stores, they’re always ready,” Lazarus says. This matters for a retailer whose concept depends on delivering a consistent experience while continuing to give travelers something unexpected to discover. For Wally’s, this can mean sampling popcorn or jerky or gathering around the Old Miner’s Depot to hunt for the perfect stone. “Partnerships like this are really special, and they’ve gone above and beyond,” she says of Silver Streak. “For me, it’s all about the relationship.” n SPONSORED ADVERTISEMENT

Serving gift shops, museums, souvenir stores and other specailty retailers nationwide, the company offers more than 1,000 products designed for high margins, including popular "by the bag" gemstone options, break-open geodes, and hand-picked specimens. Known for revolutionizing retail displays with their proprietary Ore Car Attraction and Mine Shaft setups, Silver Streak focuses on driving in-store traffic and creating memorable customer experiences. The company prides itself on reliable, fast-shipping service with a satisfaction guarantee. www.silverstreaks.com customerservice@ silverstreaks.com 800-526-9990

BEHIND THE BUY | IMPULSE SOUVENIRS | WILD FLORIDA ADVENTURE PARK

Lee Morgan leans on Impulse Souvenirs for Wild Florida's rapid retail growth. Photos: Tori Massey

Growing the experience As Wild Florida Adventure Park expands, its retail program evolves with it, guided by a close-knit partnership with Impulse Souvenirs.

ild Florida Adventure Park has grown from airboat tours into a multi-experience destination in Kenansville, Florida, and its retail program has expanded

right along with it. What began as a small shop in 2010 has evolved into a 2,500-square-foot main store and a 1,000-square-foot secondary shop, The Safari Store. Impulse Souvenirs has served as a key partner in that growth. “We’ve been working with them for years, and that relationship has grown into a full program,” says Lee Morgan, store retail manager. “They guide us in the right direction and help us stay on trend with what’s selling.” Souvenirs are a tangible way for guests to take home and remember Boonie (safari) hats from Impulse Souvenirs featuring the Wild Florida logo are a best-seller. SPONSORED ADVERTISEMENT

animal encounters with the park’s capybara, sloth, lemur and porcupine. Impulse Souvenirs’ Paty Williams, a national account manager, has provided personalized consultation and is invested in Wild Florida’s retail experiences. “She goes above and beyond to make suggestions, and she always steers us in the right direction,” Morgan says. BUILT TOGETHER

Many of Wild Florida’s categories are developed in collaboration with Impulse Souvenirs. This way, the retail program is truly aligned with Wild Florida’s broader mission: creating memorable, immersive experiences. And the process of introducing

Impulse Souvenirs helps Wild Florida seamlessly feature its original artwork on bucket hats, drinkware, magnets and more.

new souvenirs, apparel and headwear is far from transactional. Impulse Souvenirs' team works closely with Wild Florida to create custom designs that reflect the park’s identity. Morgan has visited Impulse Souvenirs’ headquarters in Kent, Washington, to better understand

process combines original artwork from an in-house creative design team with merchandising and sales support, so products are a success. “We developed a Wild Florida logo charm magnet, which is our best-selling magnet in that category,” Morgan says. “Paty helped us design

"When vendors take the time to see what we do, it makes a big difference.” — LEE MORGAN the company’s capabilities, while Williams has spent time on-site at the park. She adds, “When vendors take the time to see what we do, it makes a big difference.” BEYOND THE PRODUCT

Impulse’s wrap-around support includes a seamless end-to-end approach, Morgan describes. The

cool graphics for a hat program that consists of bucket hats and boonie (safari) hats with our Wild Florida logo, and those are also top sellers.” Morgan leans into suggestions from Impulse Souvenirs, given the sales track record of their products and Williams’ industry experience. “Through the partnership, we have expanded into import programs, learning how to plan assort-

ments, manage lead times and build year-round inventory strategies,” she says. “Impulse helps guide decisions on materials, treatments and quantities, ensuring products arrive on time and perform at retail.” DISPLAYS THAT DRIVE SALES

Merchandising is another key piece of the partnership. Impulse Souvenirs provides retail-ready packaging and display solutions that maximize visibility and impulse purchases. Products also arrive already barcoded and priced, lifting the burden so Morgan and her team can focus on serving customers. Morgan credits relationships like those with Williams and Impulse Souvenirs for Wild Florida’s retail evolution this past decade. She says, “We’ve grown so much, and it’s exciting to be part of that.” n

About Impulse Souvenirs Impulse Souvenirs focuses on delivering high-impact, trend-driven custom souvenirs designed for today’s retail environment. Known for eye-catching patches, pins, magnets, and collectible accessories, Impulse Souvenirs creates products meant to be picked up, gifted, and remembered. Each piece is thoughtfully designed to capture the personality of unique destinations while driving strong retail sales. Delivering consistent quality and fast-moving styles, Impulse Souvenirs also complements its souvenir offerings with select custom apparel, giving retailers a well-rounded assortment that performs across every tourist season. Impulse Souvenirs listens to your needs and creates crossmerchandising displays to accelerate product turnover and drive higher profits. www.impulsesouvenirs.com • service@impulsesouvenirs.com • 253-428-0096

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