Lastisha Porter | Listing Presentation

SFH

SEARCH FLORIDA HOMES

LISTING & SELLING

YOUR HOME

SFH

SEARCH FLORIDA HOMES

OUR

MISSION

We believe that every client deserves exceptional service and a stress-free real estate experience.

Our mission is to be your trusted partner throughout the entire buying, selling, or investing process.

We take pride in not only meeting, but exceeding our clients' expectations, and our satisfaction guarantee reflects this commitment.

When you choose Search Florida Homes, you can expect a seamless journey FROM CLICK TO CLOSE.

THE TEAM ADVANTAGE Meet Your Team

We don’t allow our skilled agents to be bogged down by paperwork.

We understand that an exceptional REALTOR® won’t be an excellent administrator, so we enable each team member to do what they do best.

We have a team of specialists who handle the “behind the scenes” work, so our agents are freed up to SELL YOUR HOME.

LASTISHA PORTER

Lastisha has always found a passion in serving others. She is what you would call a Luxury Real Estate Advisor with Southern Hospitality. She has always recognized the value in gaining and protecting the trust of her Clients. With a hands on approach, Lastisha is knowledgeable in serving Buyers & Sellers in Residential and Commercial Properties, Vacant Land and Military.

TRANSACTION COORDINATOR Rylie Thiel

Once you are under contract, Rylie will take over and coordinate your contract paperwork. She will oversee all of your important dates and deadlines and coordinate with all parties to ensure you close on time. She has a passion for creativity, organization, and deadlines. For 20+ years she worked in customer service helping hone her skills in communication and anticipating clients’ wants and needs.

THE TEAM ADVANTAGE Meet Your Team

FINDS YOU BUYERS

We are proud that our BUYER MEMBERS choose us over other real estate websites when searching for their next home. With thousands of new buyer members joining our networks each month, we have become a trusted platform for anyone looking to buy or sell a property in Florida.

Our Inside Sales Agents are skilled at connecting buyers and sellers. They use various communication channels such as calls, texts, and emails to reach out to our registered buyer members who are searching for a home similar to yours. Additionally, our agents canvass your neighborhood to identify potential buyers, ensuring that your property gets maximum exposure.

With Search Florida Homes, you can be assured that MORE EYES ARE ON YOUR HOME.

HD Quality Photography 3D Tours Drone Videos Postcards Flyers

THE FOUNDERS

SEARCH FLORIDA HOMES

Mike & Jonathan Loewenberg

The SEARCH FLORIDA HOMES TEAM at Keller Williams is a division of The Search Homes Network LLC, founded by two brothers who combined their

successful careers into a real estate powerhouse!

When it comes to real estate, Jonathan and Mike are both top players in their respective fields. Jonathan has earned a spot in the top 1% of agents thanks to his decades of experience and impressive track record of closing over a billion dollars in sales.

Meanwhile, Mike's expertise lies in marketing and team building, with a family legacy of successful real estate ventures spanning generations. Together, their combined knowledge and skill make for a powerhouse partnership in the world of real estate.

OPERATIONS MANAGER Kate Hotchkiss

Kate is a professional responsible for overseeing and managing the day-to-day operations of our company. This includes managing the company's agents, ensuring compliance with legal and regulatory requirements, and supervising administrative and support staff.

LEAD & MARKETING TEAM JOHN LABRA

LOVELY CHUA

Home Search Expert

Marketing Director

OLIVIA DOYEN

MARICEL SERRANO

Home Search Expert

Social Media Manager

VENEZIA GADINGAN

GERRLYN MIJARES

Inside Sales Agent

Marketing Assistant

SAMANTHA ALEJANDRO

ELLAN PAMPLONA

Inside Sales Agent

Inside Sales Agent

Our ISA team’s mission is to ensure that listing your home is effective and efficient. Our Inside

Sales Agents are highly skilled lead generators working hard 7 days a week, day and night, to

find buyers looking to buy your home. They respond to leads, make prospecting calls, and get potential buyers to ensure we’re not just finding buyers, but finding you the right buyer.

BE FO R E W E

LIST YOUR HOME

Getting the word out to the public and other agents is VITAL to our selling strategy and success.

OUR PRE-MARKET PROCESS Pricing strategy plan using Scientific Market Analysis Marketing strategy plan Professional high-quality photos of inside/outside of your home 3D Virtual Walkthrough video of your entire home Drone video(s) of the outside of your home & any nearby landmarks/attractions Professional staging consultation Create a Custom Landing page for your home SFH Buyers searching for a similar home are emailed, texted and called Launch Social Marketing Ad and Coming Soon campaigns Agent to Agent Marketing using our email platform We email all active agents in the surrounding areas so they can let their clients know about your home

TOP-QUALITY MEDIA

MORE SHOWINGS

HIGHER, FASTER OFFERS!

HD PHOTOGRAPHY | 3D MODELING | DRONE VIDEO

Nearly 100% of buyers will view your home online before seeing it in person. The presentation of your home in all forms of media greatly influences how quickly your home will sell, and for how much.

We invest in our listings, paying the cost of the best quality photography, 3D models, drone videos, and more to set SFH properties apart from the rest.

PROFESSIONAL LANDING PAGE

We create a landing page for your home on our site and begin advertising on social media and to all the agents in the surrounding areas.

STRATEGIC POSITIONING IN PRICING

We don’t price your home to sit, we price it to SELL using Scientific Market Analysis and over 30 years of real estate and marketing experience.

HOME STAGING

To ensure the “wow factor”, we pay for a professional staging consultation to prepare your home for sale.

SFH BUYER MEMBERS

Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming soon” properties.

We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.

MARKETING

AGENT TO AGENT We market heavily to agents, as 88% of residential sales involve other agents. We don’t use generic 3rd party companies like other agents.

We own our email platform and our proprietary agent list and create each email and postcard in-house.

PRICING

YOUR HOME MARKET FACTORS WITHIN YOUR CONTROL

FACTORS YOU CAN’T CONTROL

Price Property Condition Staging Availability for Showing

Competition Buyer’s or Seller’s Market Interest Rates When the Perfect Buyer walks Through the Door

KEY MARKET FACTORS | COMPETITIVE MARKET ANALYSIS The proper balance of these factors will expedite your sale.

PRICE

Pricing your home correctly from the start is the deciding factor on how long it will take to sell it.

CONDITION

The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION

Prospective buyers are going to compare your property - both the condition and the price - to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING

Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

LOCATION

Location is the single most crucial factor in determining the value of your property.

TERMS

Terms structured to meet our objectives are essential to successful marketing.

P REPAR ING YOUR

LISTING FOR SALE

You don’t get a second chance to make a great first impression!

Below are some simple ways to maximize your home’s appeal.

EXTERIOR

Keep the grass freshly cut Remove all yard clutter Apply fresh paint to wooden fences Paint the front door Weed and apply fresh mulch to garden beds Clean windows inside and out Wash or paint the home’s exterior Tighten and clean all door handles Ensure gutters and downspouts are firmly attached

INTERIOR

Remove excessive wall hangings, furniture, & knick-knacks Clean or paint walls & ceilings Shampoo carpets Clean and organize cabinets and closets Repair all plumbing leaks, including faucets & drain traps Clean all light fixtures

FOR SHOWINGS Turn on all the lights Open drapes in the daytime Make arrangements for pets to be secured and out of sight Play quiet background music Infuse the home with a comforting scent like apple spice or vanilla Vacate the property while it is being shown

Y O UR

LISTING IS LIVE!

95% of all consumers view properties on the internet prior to purchasing.

(According to the National Association of Realtors®)

MASSIVE INTERNET EXPOSURE

Your home is plastered all over social media to a highly targeted audience of active potential buyers.

SFH BUYER MEMBERS

Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming soon” properties.

We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.

YARD SIGN

Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

TEXT MARKETING

Buyers who are interested in your home text for more pics and info, allowing us to capture their information and follow up with a phone call.

SOCIAL MEDIA

Your home will be featured on our blogs and social media pages.

YO UR

LISTING IS LIVE! EMAIL MARKETING

We market to and communicate regularly with qualified buyers in our database.

COLOR PROPERTY FLYERS

Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers.

BUYER SCREENING

We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”

SHOWING TIME

Remote showing convenience that texts/calls/emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

OPEN HOUSE

Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

AFTER WE LIST QUICK, RELIABLE RESPONSIVENESS

We promise to return calls within hours, not days, of receiving them.

CANVASSING YOUR NEIGHBORHOOD

We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.

SKILLED NEGOTIATING

We are your fiduciary. Your best interest is our best interest, and we will represent you in every phase of the transaction.

UPDATES ON THE MARKET

We continuously monitor the market activity in your area and inform you accordingly through weekly reporting.

ONLINE ACTIVITY MONITORING

We will continue to track how many hits your listing generates and respond to online inquiries.

24-HOUR AVAILABILITY

The SFH Team is available 24 hours every day to field calls on your listing.

CONGRATULATIONS, YOU ARE

UNDER CONTRACT!

Once we receive offers on your home, your agent will review and advise you on the pros and cons of each offer.

You may opt to sign an offer immediately or to work with your agent on crafting a counterproposal to ask the buyer for an improvement on price or terms. Once both parties have signed, the road to closing begins.

DISCLOSURES

Your buyer has the opportunity to review any disclosures that you have provided, as well as any Homeowners Association (HOA) documents.

TITLE REVIEW

Title Insurance guarantees to the new owner that the property is transferred to them without any other claims or liens that could impact their ownership. Your SFH agent takes an early look at title documents to ensure smooth sailing..

INSPECTION

Most purchase contracts allow the buyer a specified amount of time to inspect the property and potentially make repair requests. SFH agents know how to navigate the negotiations surrounding inspections to your advantage.

APPRAISAL

Buyers using mortgage financing will have to pay for an appraisal to ensure that the property value supports the loan. SFH agents take a proactive approach with the appraiser to make sure the appraisal comes in at the value needed.

CONGRATULATIONS

YOUR HOME IS SOLD! CLOSING!

Once all of the documents are signed by both parties, the escrow holder will verify the buyer’s funds, pay off any outstanding mortgages or liens, and legally transfer title to the property. The buyer gets the keys to the home, and you receive funds wired directly into your bank account!

CLIENT

EXPERIENCES

CLIENT

EXPERIENCES

THE SEARCH

FLORIDA HOMES TEAM The Search Florida Homes Team supports you through every step of listing and selling your home. With a combined 50+ years in real estate and online marketing, you can be assured of a stress-free home sale experience!

SFH SEARCH FLORIDA HOMES

Keller Williams South Shore 109 Harbor Village Lane Apollo Beach, FL 33572 Each office is independently owned and operated.