Listing Presentation | Hana Brownsell

Listing & Selling Your Home

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LUXURY HOMES

INTERNATIONAL

KELLER WILLIAMS® REALITY

OUR MISSION STATEMENT

Our mission is to be your trusted superior REAL ESTATE SOLUTION in the greater Denver Metro area, focused on high customer satisfaction and an insatiable appetite for overachieving objectives while attaining optimal success in all facets of operations.

GET TO KNOW US | WHY WERE DIFFERENT

MARKETING DOMINANCE Over 9000 Active Denver Buyer Members on SearchDenverHomes.com!

Over 500 Million Dollars in Real Estate Sales!

The POWER to Drive valuable targeted traffic, to get the right eyeballs on your home is what set’s us worlds apart from the rest.

Our extensive knowledge and experience with proven results of ad placement, audience selection, and ad creation make our advertising more potent and produces impressive results for our clients. We get the word out better than our competitors hands down.

When we create advertising content for your home, using multiple media platforms, we use our proven techniques that get eyeballs and clicks. Our goal is to get you the most money for your property in the shortest time frame, guiding you to a smooth closing, reducing stress and saving you time.

Common Questions When Selling a Home: How fast can you sell my home? The time it takes to sell your home is dependent on several market-driven factors. We will work together to ensure that your home stands out from the rest and get it sold as quickly as possible.

How will you market my home? The Search Denver Homes Team utilizes a comprehensive multimedia Marketing Strategy to ensure MAXIMUM exposure of your listing.

EXCLUSIVE BUYER MEMBERS!

SearchDenverHomes.com BUYERS!!!

SDH boasts over 9,000 active existing Buyer Members and 500 - 700 new buyer members each month! No other company can offer anywhere near the expertise and Internet Market Share that SDH offers.

We advertise SearchDenverHomes.com across the country and beyond to take advantage of the enormous interest in the Denver real estate market. All of our buyers opt-in to become members of our site and gain access to our team and our services.

We select the SDH buyers that are searching for a home similar to yours, and we email, text, and call them to let them know about your home and ask if they would like a private tour.

BOTTOM LINE: More eyes on your home!

No other company can offer anywhere near the expertise and Internet Market Share that SDH offers.

THE TEAM ADVANTAGE MEET YOUR LISTING TEAM

We don’t allow our skilled agents to be bogged down by paperwork. We understand that an exceptional REALTOR® won’t be an excellent administrator, so we enable each team member to do what they do best. We have a team of specialists who handle the “behind the scenes” work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME.

LEAD AGENT: Hana Brownsell Hana takes pride in helping her clients define and achieve their goals through residential real estate. Focusing on coaching and consultation, she will skillfully help navigate the purchase or sale of your first home, next home, an investment home, or forever home. She appreciates every opportunity to facilitate a smooth and rewarding transaction, with exceptional attention to detail and a well-developed ability to creatively problem-solve. Hana loves to contribute to the people and city of Denver by participating in local community service projects as well as support global humanitarian causes with Amnesty International.

CLIENT EXPERIENCE MANAGER: Marcia Zayas Marcia is your dedicated resource and will be in communication with you throughout the listing process, all the way to the closing table. We are committed to exceeding your expectations and ensuring you always get the attention you need and deserve. If at any time you feel we could be doing anything better or different, please reach out to Marcia to discuss.

LISTING COORDINATOR: Rylie Thiel Rylie will guide you smoothly through the process, from preparing your home for market, all the way through to closing. Before your home is listed, Rylie will schedule staging and photography, as well as coordinate key box placement, showing instructions and signs. Once a contract is received, Rylie will coordinate your contract paperwork and work with the lender and title company to ensure that you close on time.

THE TEAM ADVANTAGE MEET YOUR LISTING TEAM

MARKETING DIRECTOR: Mike Loewenberg Our in-house marketing Director and his team work carefully on every listing to increase visibility and attract the right buyer. Every word, call-toaction, images, and more are carefully planned to ensure your home gets the maximum exposure.

From customized public descriptions, gorgeous full-color One Sheets to engaging social media posts, our marketing efforts give your property a BIG advantage.

INSIDE SALES AGENTS ISA: Stephen Davis | Michelle Creamer | Olivia Doyen Our Inside Sales Agents are highly skilled lead generators, who are working hard every day and night to find sellers looking to sell their homes to our clients. They respond to leads, make prospecting calls, and vet potential sellers to ensure we’re not just finding homes but finding you the RIGHT HOME.

BEFORE WE LIST YOUR HOME

Getting the word out to the public and other agents is VITAL to our selling strategy and success.

Our Pre-Market List: • Pricing Strategy Plan using Scientific Market Analysis • Marketing Strategy Plan • Professional High-quality photos of inside/outside of your home (stunning!)

• 3-D Virtual walkthrough video of your entire home (very impressive!)

• Drone Video(s) of the outside of your home & any nearby landmarks/attractions • Professional Staging (not in all cases) • Create a Custom Landing page for your home • SDH Buyers searching for a similar home are emailed/texted and called • Launch Social Marketing Ad Coming Soon campaigns • Agent to Agent Marketing Using our email platform: We email all active agents in the Denver and surrounding areas so they can let their clients know about your home.

BEFORE WE LIST YOUR HOME HD PHOTOGRAPHY | 3-D MODELING | DRONE VIDEO: The way your home looks in all forms of media can make or break the sale, which is why we pay for the best photography, 3-D modeling, and drone videos to prepare your listing. Our exceptional listing photos, 3-D models, and drone videos set our properties apart.

Excellent Media = More Showings = A Faster, Smoother Sale.

PROFESSIONAL LANDING PAGE We create a landing page for your home on our site and begin advertising on social media and to all the agents in the Denver and surrounding areas.

STRATEGIC POSITIONING IN PRICING We don’t price your home to sit, we price it to SELL using Scientific Market Analysis and over 30 years of real estate and marketing experience.

HOME STAGING To ensure the “wow factor”, we pay for a professional staging consultation to prepare your home for sale.

SDH BUYER MEMBERS Our growing active BUYER MEMBERS are eagerly waiting to hear

about “coming soon” properties. We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.

AGENT TO AGENT MARKETING

We market heavily to agents as 88% of residential sales involve other agents. We don’t use generic 3rd party companies like other agents. We own our email platform and our proprietary agent list and create each email and postcard in-house. Our years of experience in Direct and Online Marketing, provide us with a unique and powerful skill set to effectively and efficiently get our messages in front of every agent in the Denver and surrounding markets.

PREPARING YOUR LISTING FOR SALE You don’t get a second chance to make a great first impression!

Below are some simple ways we can maximize your home’s appeal:

EXTERIOR • • • • • • • • •

Keep the grass freshly cut Remove all yard clutter Apply fresh paint to wooden fences Paint the front door Weed and apply fresh mulch to garden beds Clean windows inside and out Wash or paint the home’s exterior Tighten and clean all door handles Ensure gutters and downspouts are firmly attached

INTERIOR • • • • • •

FOR SHOWINGS • Turn on all the lights • Open drapes in the daytime • Make arrangements for pets to be secured and out of sight • Play quiet background music • Light the fireplace (if seasonally appropriate) • Infuse the home with a comforting scent like apple spice or vanilla • Vacate the property while it is being shown

Remove excessive wall hangings, furniture, and knick-knacks Clean or paint walls and ceilings Shampoo carpets Clean and organize cabinets and closets Repair all plumbing leaks, including faucets and drain traps Clean all light fixtures

WHEN WE LIST

INTERNET REACH: Your home is plastered all over social media to a highly targeted audience of active potential buyers.

SDH BUYER MEMBERS Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming soon” properties. We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.

YARD SIGN Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

TEXT MARKETING Buyers who are interested in your home text for more pics and info, allowing us to capture their information and follow up with a phone call.

MASSIVE INTERNET EXPOSURE 95% of all consumers view properties on the internet prior to purchasing. (According to the National Association of Realtors®)

SOCIAL MEDIA Your home will be featured on our blogs and social media pages.

EMAIL MARKETING We market to and communicate regularly with qualified buyers in our database.

COLOR PROPERTY FLYERS Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers.

BUYER SCREENING We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”

SHOWING TIME Remote showing convenience that texts/calls/emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

OPEN HOUSE Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

AFTER WE LIST

QUICK, RELIABLE RESPONSIVENESS We promise to return all calls within two hours of receiving them.

CANVASSING YOUR NEIGHBORHOOD We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.

SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction.

UPDATES ON THE MARKET We continuously monitor what the market is doing in your area and inform you accordingly through weekly reports.

ONLINE ACTIVITY MONITORING We will continue to track how many hits your listing generates and respond to online inquiries.

24-HOUR AVAILABILITY The SDH Team is available 24 hours every day to field calls on your listing.

PRICING YOUR HOME

KEY MARKET FACTORS | COMPETITIVE MARKET ANALYSIS The proper balance of these factors will expedite your sale.

PRICE Pricing your home correctly from the start is the deciding factor on how long it will take to sell it.

CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

LOCATION Location is the single most crucial factor in determining the value of your property.

TERMS Terms structured to meet our objectives are essential to successful marketing.

MARKET FACTORS WITHIN YOUR CONTROL: • • • •

Price Property Condition Staging Availability for Showing

FACTORS YOU CAN’T CONTROL • • • •

Competition Buyer’s or Seller’s Market Interest Rates When the Perfect Buyer walks through the door

CLOSING 101 | FROM OFFER TO CLOSE The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid, and the buyer receives the deed to your home.

INSPECTION and potential repairs are the number one reason sales don’t close.

Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

A FEW THINGS TO BRING TO THE CLOSING: • • • •

A valid government-issued picture ID House keys Garage door opener(s) Mailbox and any other spare keys

WHAT TO EXPECT:

YOUR COSTS:

The escrow officer will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions, and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

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Sellers commonly pay the following at closing: Mortgage balance and prepayment penalties, if applicable Other claims against your property, such as unpaid property taxes Unpaid special assessments on your property Real estate commission Title insurance policy Home warranty

RESULTS! RESULTS! RESULTS!

When you list with The Search Denver Homes Team we provide you detailed Marketing Reports that show you what ads we are running and how they are working to engage potential buyers.

We want you to see all that we are doing to sell your home!

ZILLOW All of our social media advertising, emails, calls, texts, postcards, agent to agent marketing and more ensure that your home gets the maximum exposure including dominating ZILLOW.

MARKETING REPORT

1450 Wynkoop Street 1E Denver, CO 80202 FACEBOOK: Coming Soon!

Total People who saw ads: 7,511 Clicks on ads: 828

MARKETING REPORT

1450 Wynkoop Street 1E Denver, CO 80202 FACEBOOK: Active Listing

Total People who saw ads: 1,420 Clicks on ads: 251

MARKETING REPORT

1450 Wynkoop Street 1E Denver, CO 80202

FACEBOOK: OPEN HOUSE (3) OPEN HOUSE 3/26 Total People who saw ads: 5,180 Clicks on ads: 806

MARKETING REPORT

1450 Wynkoop Street 1E Denver, CO 80202

FACEBOOK: BROKERS OPEN HOUSE EVENT 4/13 Total Brokers/Agents who saw ad: 2,251 Viewed Event: 123 Going or Interested:14

MARKETING REPORT

1450 Wynkoop Street 1E Denver, CO 80202

FACEBOOK: OPEN HOUSE 4/23 Total People who saw ads: 2,847 Clicks on ads: 108

MARKETING REPORT

1450 Wynkoop Street 1E Denver, CO 80202

FACEBOOK: OPEN HOUSE EVENT 4/23 Total People who saw ad: 2,814 Viewed Event: 213 Going or Interested: 13

MARKETING REPORT

1450 Wynkoop Street 1E Denver, CO 80202

ZILLOW STATS:

Last 7 days (as of afternoon 4/23)

MARKETING REPORT

9135 W Virginia Ave Lakewood, CO 80226

FACEBOOK MARKETING: Coming Soon!

12,710 people reached 1,556 clicks

MARKETING REPORT

9135 W Virginia Ave Lakewood, CO 80226

FACEBOOK: Just Listed! (ran for less than a day) 910 people reached 28 clicks

MARKETING REPORT

9135 W Virginia Ave Lakewood, CO 80226

FACEBOOK: OPEN HOUSE 7/22 (3 ads) AD 1 6,169 people reached 445 clicks

MARKETING REPORT

9135 W Virginia Ave Lakewood, CO 80226

FACEBOOK: AD 2

2063 people reached 122 clicks

MARKETING REPORT

9135 W Virginia Ave Lakewood, CO 80226

FACEBOOK: AD 3 DRONE VIDEO AD 1,100 people reached 611 views

From Click to Close

The Search Denver Homes Team (303) 578-9615 Keller Williams | Cherry Creek 50 S. Steele Street Suite 700 Denver, CO 80209