Hana Brownsell | SDH Listing Presentation

LISTING & SELLING

YOUR HOME SDH

OUR

MISSION Our mission is to be a trusted partner for all of our clients’ real estate needs. We not only strive for 100% client satisfaction...we guarantee it.

FROM CLICK TO CLOSE Search Denver Homes is your one-stop-shop for buying, selling, and investing in Colorado real estate.

THE TEAM ADVANTAGE Meet Your Team

We don’t allow our skilled agents to be bogged down by paperwork.

We understand that an exceptional REALTOR® won’t be an excellent administrator, so we enable each team member to do what they do best.

We have a team of specialists who handle the “behind the scenes” work, so our agents are freed up to SELL YOUR DREAM HOME.

HANA LEAD BROWNSELL AGENT Broker Associate

Hana Your Lead has exceptional Agent Listing attention Specialist to detail is hereand for well-developed you every step of ability the way to creatively in your home solveselling problems. process.

Focusing They are your on coaching primary resource and consultation, and professional she will representative skillfully help navigate in all contract the purchase negotiations or salethrough of your closing. firstThey home, willnext helphome, guideinvestment and advise you home, through or forever the decision-making home. process.

TRANSACTION COORDINATOR Rylie Thiel

Once you are under contract, Rylie will take over and coordinate your contract paperwork. She will oversee all of your important dates and deadlines and coordinate with all parties to ensure you close on time. She has a passion for creativity, organization, and deadlines. For 20+ years she worked in Customer Service helping hone her skills in communication, and anticipating clients’ wants and needs.

SDH FINDS YOUR BUYER SDH Buyer Members

Our BUYER MEMBERS choose Search Denver Homes to search for their next home over other real estate websites - we register thousands of new buyer members every month!

Search Denver Homes Inside Sales Agents are experts at connecting our buyers and sellers. They call, text, and email our registered buyer members who are searching for a home like yours.

Plus, they canvass your neighborhood to find additional buyers. Bottom line...

MORE EYES ON YOUR HOME!

3D Tours Drone Videos Postcards Flyers HD Quality Photography

THE TEAM ADVANTAGE Meet Your Team

THE FOUNDERS

Jonathan & Mike Loewenberg

The Search Denver Homes Team at Keller Williams is a division of The Search Homes Network LLC, founded by two brothers who combined their successful careers into a real estate powerhouse!

Jonathan, a TOP 1% Agent with over a billion dollars in sales and 20 years of experience in real estate, and Mike, a data scientist and lead generation guru with 25 years of experience and billions of leads generated.

HOME SEARCH EXPERTS Stephen Davis | John Labra | Olivia Doyen

Our ISA team’s mission is to ensure that the sale of your home is effective and efficient.

In today’s fast-moving real estate market, it isn’t enough to simply list your home in the MLS, so Mike and our Inside Sales Agents work diligently to find buyers for your home before they even know that it is on the market!

Our Inside Sales Agents are highly skilled lead generators working hard 7 days a week to find the right buyer to ensure a quick sale of your home at the highest possible value and best terms.

BEFORE WE LIST YOUR HOME Getting the word out to the public and other agents is VITAL to our selling strategy and success.

Our Pre-Market Process Pricing Strategy Plan using Scientific Market Analysis Marketing Strategy Plan Professional High-quality photos of inside/outside of your home 3-D Virtual walkthrough video of your entire home Drone Video(s) of the outside of your home & any nearby landmarks/attractions Professional Staging Consultation Create a Custom Landing page for your home SDH Buyers searching for a similar home are emailed/texted and called Launch Social Marketing Ad Coming Soon campaigns Agent to Agent Marketing using our email platform We email all active agents in the surrounding areas so they can let their clients know about your home

TOP-QUALITY MEDIA

MORE SHOWINGS

HIGHER, FASTER OFFERS!

HD PHOTOGRAPHY | 3D MODELING | DRONE VIDEO Nearly 100% of buyers will view your home online before seeing it in person. The presentation of your home in all forms of media greatly influences how quickly your home will sell, and for how much. We invest in our listings, paying the cost of the best quality photography, 3D models, drone videos, and more to set SDH properties apart from the rest.

PROFESSIONAL LANDING PAGE We create a landing page for your home on our site and begin advertising on social media and to all the agents in the surrounding areas.

STRATEGIC POSITIONING IN PRICING We don’t price your home to sit, we price it to SELL using Scientific Market Analysis and over 30 years of real estate and marketing experience.

HOME STAGING To ensure the “wow factor”, we pay for a professional staging consultation to prepare your home for sale.

SDH BUYER MEMBERS Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming soon” properties.

We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.

MARKETING

AGENT TO AGENT We market heavily to agents, as 88% of residential sales involve other agents.

We don’t use generic 3rd party companies like other agents.

We own our email platform and our proprietary agent list and create each email and postcard in-house.

Our years of experience in direct mail provide a unique skill set to effectively and efficiently get our messages in front of every agent in the market.

PRICING YOUR HOME KEY MARKET FACTORS | COMPETITIVE MARKET ANALYSIS The proper balance of these factors will expedite your sale.

PRICE

Pricing your home correctly from the start is the deciding factor on how long it will take to sell it.

CONDITION

The condition of the property affects the price and the speed of the sales. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION

Prospective buyers are going to compare your property - both the condition and the price - to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING

Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

LOCATION

Location is the single most crucial factor in determining the value of your property.

TERMS Terms structured to meet our objectives are essential to successful marketing.

FACTORS WITHIN YOUR CONTROL

FACTORS YOU CAN’T CONTROL

Price

Competition

Property Condition

Buyer’s or Seller’s Market

Staging

Interest Rates

Availability for Showing

When the Perfect Buyer walks Through the Door

PREPARING YOUR LISTING FOR SALE You don’t get a second chance to make a great first impression!

Below are some simple ways to maximize your home’s appeal.

EXTERIOR Keep the grass freshly cut Remove all yard clutter Apply fresh paint to wooden fences Paint the front door• Weed and apply fresh mulch to garden beds Clean windows inside and out Wash or paint the home’s exterior Tighten and clean all door handles Ensure gutters and downspouts are firmly attached

INTERIOR Remove excessive wall hangings, furniture, and knick-knacks Clean or paint walls and ceilings Shampoo carpets Clean and organize cabinets and closets Repair all plumbing leaks, including faucets and drain traps Clean all light fixtures

FOR SHOWINGS Turn on all the lights Open drapes in the daytime Make arrangements for pets to be secured and out of sight Play quiet background music Light the fireplace (if seasonally appropriate) Infuse the home with a comforting scent like apple spice or vanilla Vacate the property while it is being shown

YOUR LISTING IS LIVE 95%

EMAIL MARKETING

of all consumers view properties on the internet prior to purchasing.

(According to the National Association of Realtors®)

We market to and communicate regularly with qualified buyers in our database.

MASSIVE INTERNET EXPOSURE

COLOR PROPERTY FLYERS

Your home is plastered all over social media to a highly targeted audience of active potential buyers.

Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers.

SDH BUYER MEMBERS

BUYER SCREENING

Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming soon” properties. We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.

We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”

YARD SIGN Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

TEXT MARKETING Buyers who are interested in your home text for more pics and info, allowing us to capture their information and follow up with a phone call.

SOCIAL MEDIA Your home will be featured on our blogs and social media pages.

SHOWING TIME Remote showing convenience that texts/calls/emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

OPEN HOUSE Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

AFTER WE LIST QUICK, RELIABLE RESPONSIVENESS We promise to return all calls within two hours of receiving them.

CANVASSING YOUR NEIGHBORHOOD We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.

SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction.

UPDATES ON THE MARKET We continuously monitor the market activity in your area and inform you accordingly through weekly reports.

ONLINE ACTIVITY MONITORING We will continue to track how many hits your listing generates and respond to online inquiries.

24-HOUR AVAILABILITY The SDH Team is available 24 hours every day to field calls on your listing.

CONGRATULATIONS, YOU ARE UNDER CONTRACT! Once we receive offers on your home, your agent will review and advise you on the pros and cons of each offer. You may opt to sign an offer immediately or to work with your agent on crafting a counterproposal to ask the buyer for an improvement on price or terms. Once both parties have signed, the road to closing begins.

DISCLOSURES Your buyer has the opportunity to review any disclosures that you have provided, as well as any Homeowners Association (HOA) documents.

TITLE REVIEW Title Insurance guarantees to the new owner that the property is transferred to them without any other claims or liens that could impact their ownership. Your SDH agent takes an early look at title documents to ensure smooth sailing.

INSPECTION Most purchase contracts allow the buyer a specified amount of time to inspect the property and potentially make repair requests. SDH agents know how to navigate the negotiations surrounding inspections to your advantage.

APPRAISAL Buyers using mortgage financing will have to pay for an appraisal to ensure that the property value supports the loan.

SDH agents take a proactive approach with the appraiser to make sure the appraisal comes in at the value needed.

CLOSING! Once all of the documents are signed by both parties, the title company will verify the buyer’s funds, pay off any outstanding mortgages or liens, and legally transfer title to the property. The buyer gets the keys to the home, and you receive funds wired directly into your bank account!

SDH

CLIENT EXPERIENCES

SDH

CLIENT EXPERIENCES

SEARCH DENVER HOMES TEAM From CLICK to CLOSE

The Search Denver Homes Team supports you through every step of listing and selling your home. With a combined 50+ years in Denver real estate and online marketing, you can be assured of a stress-free home sale experience!

SEARCH DENVER HOMES TEAM Keller Williams | Cherry Creek 50 S. Steele Street Suite 700 Denver, CO 80209 Each office is independently owned and operated