Presentation for Rochelle Putnam

A CAMPAIGN FOR YOUR PROPERTY 5022 EL MIRLO RANCHO SANTA FE, CA 92067 FROM | SEAN CADDELL

FOR | ROCHELLE PUTNAM

Nothing Compares.

SEAN CADDELL GLOBAL REAL ESTATE ADVISOR | DRE# 01192842 858.472.1074 | OCEANRANCHES@GMAIL.COM SEANCADDELL.COM

Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.

Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.

Sean possesses an in-depth understanding of client needs and the ever-evolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.

In addition to his successful real estate career, Sean is deeply involved in philanthropy and community engagement. He actively supports charities and organizations such as the Ocean Discovery Institute, where he serves as a Cabinet Board Member and contributes to the preservation of marine ecosystems. Sean also serves on the Advisory Board for Del Mar Horse Park, demonstrating his dedication to the equestrian community. Furthermore, he holds the esteemed position of Co-Chair for the United States Equestrian Team West Coast Gala in 2024, highlighting his leadership and commitment to promoting excellence in equestrian sports.

Sean's expertise extends to marketing strategies, both digital and print, on both local and international scales. He possesses extensive knowledge in leveraging these platforms to effectively reach and engage target audiences. His proficiency in this area has garnered him recognition, including appearances on television, where he has shared his industry insights and expertise.

Sean Caddell is a graduate of San Diego State University, where he earned a Bachelor of Arts degree in Journalism with an emphasis in advertising. Prior to his real estate career, he gained valuable experience managing corporate relations for firms in the financial services industry, honing his skills in communication and client relations.

Driven by his passion for architecture, design, and delivering exceptional results, Sean Caddell continues to be a respected and influential figure in the global real estate industry. His unwavering commitment to his clients, coupled with his extensive knowledge and experience, make him an invaluable asset for anyone seeking unparalleled real estate representation.

Client Endorsements Sean and his team are fantastic!! We've completed several transactions together and are always impressed. Their attention to detail, honesty and communication are second to none.

MARC D.

It is very rare in life that one gets to buy his dream home in a warm and beautiful community, and to work on all the finishes of the property with the assistance of a Realtor who becomes a dear friend, responsible for creating that little heaven for years. And then, it is definitely extraordinary that years later, the same Realtor assists with care and skillful expertise in selling the same home to a new loving buyer. Sean is this person. Somebody who has, for many years, contributed to making ..."

ERIC D.

When I decided to sell my property in Elfin Forest, I interviewed quite a few Realtor's that worked in my area. I knew from my time in the dressage community, that Sean was really good with equestrian properties. After our interview, I knew he was the one for me. His sales package, professionalism, and people skills,were beyond anything I had anticipated. Because of this, I recommended him to my next door neighbor. After all her interviews, she chose Sean too. We were both hesitant to have the ...

MELANIE C.

My husband and I have had the opportunity to work with Sean Caddell on two occasions with both bringing desired results. Sean is professional and efficiently excels throughout the whole process from staging the house before listing, all the way through to closing the deal. His superior communication skills are shared equally between clients - both seller and buyers. Buying and selling a house can be very stressful, and we have found that Sean has reduced our stress level on every occasion; in ad...

LINDA F.

Proven Results

15731 VIA DE SANTA FE | $4,800,000

6715 LAGO LINDO | $4,500,000

1084 DOUBLE LL RANCH ROAD | $4,125,000

6845 VIA DEL CHARRO | $3,690,000

SEAN CADDELL

2929 ENGLISH ROAD | $3,600,000

1097 C STREET | $3,075,000

2570 5TH STREET | $2,950,000

3166 N TWIN OAKS VALLEY ROAD | $2,950,000

3228 N TWIN OAKS VALLEY ROAD | $2,600,000

39105 AVENIDA LA CRESTA | $2,200,000

37537 MAGEE ROAD | $2,200,000

7035 ELFIN OAKS ROAD | $1,194,375

7051 ELFIN OAKS ROAD | $1,072,000

01

02

An Introduction

Orchestrated Launch

THE REACH AND RESOURCES OF A GLOBAL LEADER

EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company.

Equal Housing Opportunity. Each Franchise is Independently Owned And Operated. DRE #01767484

AN INTRODUCTION THE REACH AND RESOURCES OF A GLOBAL LEADER

A Remarkable Brand Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.

Privileged Access EXCLUSIVE RELATIONSHIP Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers.

Auction clients • 68 of Forbes’ 100 World’s Richest People • 136 of Forbes’ 400 Richest Americans • 57 of Forbes’ 100 Richest Americans • 164 of Forbes’ Top 500 CEOs • All 10 of Forbes’ Top 10 Billionaire Art Collectors • 169 of Art News’ Top 200 Collectors • 20% have an average net worth of $20.4 million • Average net worth is $8.4 million *Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia

Local Experts Worldwide The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.

Our network alone generates more than $5.2 billion in global referral sales volume annually.

GLOBAL REAL ESTATE MARKETING HUBS Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.

SOTHEBY’S AUCTION LOCATIONS

1,000+

26,000

offices wo r l dw i d e

ag e n ts

81

countries & t e r r i to r i e s

Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.

When California Moves You TOP STATES MOVING IN TO SD & OC #1 California #2 Texas #3 Washington #4 Colorado #5 New York Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/22–12/31/22.

UNMATCHED REFERRAL NETWORK

$771M

Closed referral volume achieved by Sotheby's International Realty sales associates in California in 2022

The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.

Luxury Begins with Service

White Glove

Auction Consignment

Relocation Department

D e s i g n e d to p rov i d e l u x u r i o u s a n d comprehensive home preparation services such as professional staging and design, upgrades, landscaping, and packing and moving with professional project management and no upfront costs.

Find out how much your art, wine collection, jewelry, or cars might be worth and how to sell it with Sotheby's Auction House.

Pacific Sotheby’s International Realty Relocation Department offers a full service experience for our trusted corporate partners and clients. With affiliates in 79+ countries, we can assist you with all aspects of relocation, buying, selling or leasing; across town or across the globe.

Only With Us®

$3.65 Billion 2023 Brand Performance We appreciate that trust was especially important in 2023. Our clients needed someone who had navigated tough markets before.

Someone who had succeeded no matter the circumstances. Our results show that they did.

My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.

LOCAL SALES VOLUME

$448 Million REFERRAL SALES VOLUME

$143 Billion GLOBAL SALES VOLUME

#1

MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS OVER 65,600 PRESS PLACEMENTS

Giving Back NEW STORY On a daily basis, we see the importance of homeownership in our clients’ lives. We feel everyone should have that security and sense of peace. The Sotheby’s International Realty® brand is proud to partner with New Story, a non-profit organization that puts 100% of donations toward transforming dangerous living environments into safe communities.

Transforming lives with safe homes.

ORCHESTRATED LAUNCH EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.

Instant Exposure SECURING A GLOBAL AUDIENCE FOR EVERY LISTING Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

VIDEO

VIRTUAL REALITY

sothebysrealty.com ENGAGING BUYERS WORLDWIDE • 48 Million Visits in 2023 • 57% of Visitors Outside the U.S. • 14 Languages • 57 Currencies * Statistics based on web traffic to sir.com in 2022.

TOP 10 SEARCHES: 1. United States

6. Australia

2. India

7. Germany

3. Canada

8. Philippines

4. United Kingdon

9. France

5. Belgium

10. South Africa

WEBBY AWARD sothebysrealty.com has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.

2023 PRESS SHARE OF VOICE

A PR Powerhouse VOICE OF LUXURY REAL ESTATE When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.

Sotheby’s International Realty

Christie’s International Real Estate

Coldwell Banker

Keller Williams Realty

Compass

Engel & Volkers

Berkshire Hathaway HomeService

Knight Frank

Douglas Elliman

Leading RE

#1

MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS 60,000 PRESS PLACEMENTS

Source: Meltwater, January 1, 2022 - June 30, 2022

Property Film

Virtual Staging

• 4x more inquiries (Inman News)

Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.

• 88% of website visitors stay longer on a site (Mist Media) • Videos are shared 1,200% more times than links and text combined (Google)

Matterport Virtual Reality Tour Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.

True Global Reach

Exclusive Network Exposure

Apple TV

Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home through brochures and real-time, dynamic property slide shows displayed on screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.

Homebuyers can fully immerse themselves in Sotheby’s International Realty properties from the comfort of their living rooms and can search via lifestyle and amenities.

Be Where the World is Looking

Social Media Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.

YOUTUBE SUBSCRIBERS | 379,000+ INSTAGRAM FOLLOWERS | 347,000+ FACEBOOK FOLLOWERS | 113,498+ PINTEREST VIEWERS | 984,500+ monthly LINKEDIN FOLLOWERS | 92,953+

Targeted Marketing

Digitally Targeted

True Accountability

These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms and distributed across the vast Google Display Network.

Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.

Accelerate & Extend Your Property's Reach

Global Media Partnerships

Reside® RESIDE® is our brand magazine devoted to the absolute finest in inspirational homes and lifestyles worldwide featuring captivating, indepth stories and pictures centered around Sotheby’s auction house, interior design trends, architecture, locations, lifestyles, and more.

DISTRIBUTION 10,000 copies inserted into the SoCal region of the Wall Street Journal • 100 copies distributed to each Pacific Sotheby’s International Realty office • Full-page advertisers receive 20 copies for personal use • Half-page advertisers receive 10 copies for personal use • Digital ebook • Pacific Sotheby’s International Realty branded landing page • Live links to all listings in the gallery •

National & International Print Exposure The Sotheby's International Realty property advertising program provides an array of highprofile placements with global media partners to offer targeted worldwide exposure.

Sotheby's Magazine Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.

Impeccable Presentation We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

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SHOWING ACTIVITY VS. TIMING Properties experience the most showings during a peak initial interest period.

Pricing Strategy WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

WEEK 6

0.00% -2.00%

-4.00%

-6.00% -8.00%

-10.00% -12.00%

SALES PRICE VS. INITIAL PRICE Properties that are overpriced initially may ultimately sell for the lowest price

-14.00% -16.00%

LESS THAN 2 WEEKS

2-4 WEEKS

4-10 WEEKS

MORE THAN 10 WEEKS

Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.

THANK YOU FOR YOUR CONSIDERATION PACIFIC SOTHEBY'S INTERNATIONAL REALTY