Catalina Island Ocean Bluff Estate
Hamilton Cove | Catalina Island, California
Offered at $18,000,000

Prepared
by
Sean Caddell & Kathleen Connor Pacific Sotheby’s International Realty
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Catalina Island Ocean Bluff Estate
Hamilton Cove | Catalina Island, California
Offered at $18,000,000

Prepared
by
Sean Caddell & Kathleen Connor Pacific Sotheby’s International Realty
There is no other property like this on Catalina Island, and frankly, very few like it anywhere along the California coast. A private ocean bluff acre with no buildable neighbors, a cliffside infinity pool, and panoramic channel views: this estate does not fit neatly into any conventional real estate category. For that reason, our marketing strategy does not follow a conventional path.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
INSIDE BACK COVER: $1,150 BACK COVER: $1,500
The plan outlined in these pages is designed to position this property for the buyer who does not browse listings, the buyer who responds to a story. Our goal is not simply exposure. It is the right exposure, to the right audience, at the right moment. Every element of this campaign, from the first press pitch to the final broker event, has been chosen with that singular objective in mind.

Our primary and most consequential goal is to secure editorial coverage in the Wall Street Journal’s Mansion section, one of the most widely read and respected platforms for significant residential real estate in the world. This is not paid advertising; it is earned press, which carries an entirely different weight with the caliber of buyer we are pursuing.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
Securing Wall Street Journal coverage comes with a firm condition: the property must not have been publicly listed or announced prior to the story running. The Journal will not cover a property that buyers can already find on the MLS or that has been promoted through other channels. This means our pre-launch phase must be managed with great care.
We will pitch the story to the Journal’s editorial team in advance, our Sotheby’s press office has an established relationship with the Mansion section editors. During this period, the property will remain off-market and unlisted. Once the Journal confirms their interest and a publication date is set, all other marketing activities must remain on hold until that story runs.
INSIDE BACK COVER: $1,150 BACK COVER: $1,500
The Wall Street Journal Mansion section is drawn to properties with a compelling narrative, a combination of architectural or physical rarity, a notable seller, and a price point that makes news. This property checks every one of those boxes. The estate represents the highest asking price in the recorded history of Catalina Island real estate, nearly three times the prior record sale. There are no remaining oceanfront lots on the island, making this a genuinely unrepeatable opportunity. And the seller’s prominence and stature in the business community is precisely the kind of detail that generates strong editorial interest at the Journal. We would work closely with Sotheby’s dedicated press office to develop and pitch a story that frames both the property and the moment compellingly.
• The property: Its rarity, scale, views, and amenities, including the cliffside zero-edge pool
• The setting: Catalina Island’s romantic history, its evolving luxury infrastructure, and why now is a significant moment
• The seller: A person of genuine public stature whose involvement elevates the story
• The price: A record for the island, and a meaningful data point for luxury coastal real estate nationally
If the Journal declines or the timing does not align, we are fully prepared to pivot immediately to our broader campaign, which is detailed in the pages that follow.
• Circulation: 644,424 | Readership: 4,234,000
• Average household income of readers: $361,000
• 57% male / 43% female | Average age: 45
• Digital reach through WSJ.com, Mansion Global, and @MansionGlobal Instagram (76.2K followers)
The photography and videography we commission for this property will be built to serve both the Journal pitch and every other channel in our plan. High-end visual assets are not optional at this price point, they are the foundation of everything.
Regardless of the outcome of our Wall Street Journal pitch, the following pre-launch activities will be executed during the preparation window, before the property is publicly listed. These are non-marketing actions that build the foundation of the campaign without triggering the exclusivity concern.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
We will commission a full professional photo and video shoot of the property once the landscaping, gate installation, and pool construction are complete, currently targeted for the second week of July. Imagery will include aerial drone footage capturing the cliffside setting and ocean views, interior and exterior stills, and a cinematic video walkthrough suitable for use across all channels including social media, digital advertising, and press submissions.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
INSIDE BACK COVER: $1,150 BACK COVER: $1,500
We will send a personalized “Coming Soon” mailer to all current Hamilton Cove property owners notifying them that this estate will be coming to market. Existing residents are among the most likely sources of word-of-mouth referrals to buyers in their own networks, and some may have friends or family actively looking for a Catalina Island property at this level.
We will host an exclusive broker open event on the property, extended by invitation to Sotheby’s International Realty agents from our identified key feeder markets: Los Angeles, Orange County, San Francisco, Scottsdale / Phoenix, Las Vegas, and Dallas. The event will be scheduled midweek during summer, when boat traffic allows for private yacht access via Hamilton Cove marina, and will be designed to give top-producing agents from these markets a firsthand experience of the property before it goes to the broader public.
In parallel with the Journal pitch, our team will develop a full public relations strategy in coordination with Sotheby’s press office. This includes preparing the press materials, property narrative, high-resolution image package, and seller background summary that will be used for both the WSJ pitch and any subsequent media outreach to additional publications if needed.
Our research into comparable oceanfront second-home ownership, drawn from property mailing address data and title searches linked to $20M+ coastal purchases, has given us a clear picture of the most likely buyer for this property. This profile drives every channel selection and geographic targeting decision in the plan.
Ultra-high-net-worth individuals and families with a demonstrated preference for exclusive, private coastal retreats. Likely already own at least one primary residence and one additional property. Accustomed to ownership at the highest tier of the market.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
Scarcity, privacy, and provenance. This buyer is not motivated by square footage alone, they are buying a story, a setting, and an irreplaceable position. Editorial coverage in the Wall Street Journal speaks directly to their world.
Through a combination of exclusive press coverage, Sotheby’s proprietary networks and magazine, luxury print publications, targeted digital campaigns, and personal outreach through top-producing agents in each key market.
Primary feeder markets are Los Angeles (including Beverly Hills, Bel Air, and the Westside), coastal Orange County, Scottsdale / Paradise Valley, Dallas, Las Vegas, and San Francisco / Silicon Valley.
INSIDE BACK COVER: $1,150 BACK COVER: $1,500
Many own or charter private yachts and visit Catalina Island regularly via Hamilton Cove marina. Targeting through yacht broker networks in Orange County and Los Angeles is a priority channel unique to this listing.
Once the Wall Street Journal story has run, or if we determine that an alternate path better serves the timeline, we will activate a comprehensive, multi-channel marketing campaign. The following pages detail each of the print, digital, and event-based platforms we intend to deploy. This campaign has been curated specifically for a property at this price point and with this buyer profile in mind. It blends the credibility of established luxury print publications, the precision of data-driven digital targeting, and the reach of Sotheby’s unmatched global network. No single channel wins this sale, but together, they ensure the property is seen, and seen beautifully, by every serious buyer in the world who could make it happen.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
The Real Deal: Circulation 45,000 | Readership 150,000/month | Audience HHI $500K. Reaches high-net-worth real estate decision makers nationally.
SF & Silicon Valley Takeover: Exclusive insert in the New York Times distributed to 36,500 households in San Francisco and Silicon Valley metro.
WSJ.com | Mansion Global Homepage Hero: Featured placement on MansionGlobal.com homepage reaching 3,000,000 affluent unique visitors, 300,000 total annual impressions | 4.24% avg CTR.
FULL PAGE OCTOBER: $750
Wall Street Journal Mansion Section: Circulation 644,424 | Readership 4.2M | Avg HHI $361K, the premier print vehicle for luxury residential real estate nationally.
INSIDE FRONT COVER: $1,150
INSIDE BACK COVER: $1,150 BACK COVER: $1,500
WSJ Mansion Global Experience Luxury: Distributed to 100,000 WSJ print subscribers in the highest-income zip codes across NY, LA, SF, Chicago, Denver, Seattle, Phoenix, Boston, Dallas and Austin.
Sotheby’s Auction Magazine: Distribution 35,000 to Sotheby’s auction clients with $50K–$5M in transactions, distributed at Park Hyatt Hotels in NY, LA and Hong Kong.
Private Air Luxury Homes Magazine: Distributed to 65,000 private jet owners and guests; readers include Fortune 500 executives, celebrities, politicians and entrepreneurs.
Boat International: The definitive superyacht publication. US circulation 25,600 | Average reader net worth $35.9M. Directly aligned with our yacht-owner buyer channel.
Los Angeles Times Hot Property: Saturday print circulation 56,000 | e-edition subscribers 164,780. Readers are 3x more likely to own a home valued at $2M+.
Los Angeles Times Takeover: Exclusive full-color Sotheby’s ad placement on select Saturdays in the Hot Properties section; Western LA coverage.
@MansionGlobal Instagram: Native Instagram posts to 76,200 followers with option to boost for expanded reach.
Impressions Campaign: Customized banner ads geo-targeted to feeder markets, appearing on WSJ, New York Times, Forbes, Bloomberg Markets, Reuters and The Economic Times. Options from 100K to 1M impressions per month.
Social Mirror Ads: Mirrors our social content across Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat and YouTube using behavioral, keyword, and AI-based audience targeting with retargeting capability.
Google AdWords: Targeted keyword campaign reaching buyers actively searching for luxury coastal real estate in our identified feeder markets.
LA Times Digital Lighthouse: Featured placement on the LA Times Digital Lighthouse, Sotheby’s International Realty showcases 27–30 properties monthly with 100% SOV at the top of the LA Times Real Estate section. 1.7M avg monthly impressions.
Digital Event Targeting / Geofencing: Target and retarget attendees at luxury events, marina locations, and key venues in our feeder markets.
This property is, by any measure, the most significant residential listing on Catalina Island in recorded history. The strategy outlined in this plan reflects that. We are not proposing a standard listing campaign with digital ads and an open house. We are proposing a carefully sequenced, press-led introduction of an extraordinary property to an audience of buyers who are qualified, motivated, and, with the right presentation, genuinely excited by what this island and this estate represent.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
We look forward to discussing every element of this plan with you, answering your questions, and moving forward with the confidence that comes from having the right strategy, the right team, and the right property.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
Pacific Sotheby’s International Realty
INSIDE BACK COVER: $1,150 BACK COVER: $1,500

Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
















For over 17 years The Real Deal´s mission has remained consistent to empower real estate professionals with up-todate news and information to stay informed.
• Circulation: 45,000
• Readership: 150,000 monthly readers
• Audience HHI: 500K
• Audience Age: 34-55
• Male / Female: 55% / 45%
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
Sailthru)
Mitchell’s)
Hootsuite)
Google Analytics)

• 20,000 copies distributed to Realtor associations
• 5,000 copies distributed in airline & VIP lounges Distribution:
• 2,500 copies sent to architectural firms, developers, financial institutions, constructions companies, law firms, title companies, and interior design firms
• 2,000 copies distributed to Residential + Commercial
• 1,600 Newstand copies
Reach your core audience with editorially and strategically aligned full-page print ads within the issues of your choice.
Opportunity details:
• National – Monthly


Private Air Luxury Homes Magazine is published exclusively for the world’s most discerning travelers. Distributed through Private Jet Terminals throughout the world, our readers include C-Level executives, royalty, heads of state, celebrities, captains of industry, and private aircraft owners; all of whom expect the highest standards of excellence.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
The readers of Private Air Luxury Homes Magazine are some of the world’s wealthiest individuals. They come from all over the globe and typically hove a collection of homes, an extensive portfolio, a sophisticated interest in arts and culture, as well as a passion for luxury products and travel. This world-class publication caters to their wants with a unique perspective and a genuine grasp of what interests its reader - the world’s most exclusive real estate, investments, fine art, and collectibles.
FULL PAGE OCTOBER: $750 INSIDE FRONT COVER: $1,150 INSIDE BACK COVER: $1,150 BACK COVER: $1,500
65,000 private jet owners and guests
Readers encompass professional athletes, A-list celebrities, Fortune 500 executives, politicians, and entrepreneurs
FULL PAGE: $1,925 includes social media & E-Newsletter
FULL PAGE IN 3 ISSUES: $1,550 includes social media, E-Newsletter & Exclusive Estate Showcase Editorials
FULL PAGE IN 6 ISSUES: $1,450 includes social media & E-Newsletter & Exclusive Estate Showcase Editorials


The Los Angeles Times weekly Hot Property section features the most up-to-date real estate news — including Hot Property (celebrity transactions), neighborhood spotlights, buying/selling tips, home décor and improvement trends.
• LA Times Saturday readers are over 3x more likely to own a home valued at $2 million+ than the average adult in the market.
• 2.1MM of readers are affluent with a Median HHI of $186K and 19% more likely to look for a new home in the next 12 months.
• 74% are business decision makers more likely to be CEOs, Presidents or VPs.
• 32% of readers are more likely to own a second home or real estate property.
• Saturday Print Circulation: 56,000
• e-Edition subscribers: 164,780

The Sotheby’s International Realty LA Times Digital Lighthouse showcases 27-30 properties monthly and owns 100% SOV at the top of the LA Times Real Estate section.
• Avg Monthly Impressions: 1.7 Million PRICE: $425
Full color with 30 day Lighthouse Placement












The Los Angeles Times takeover is an exclusive, full-color Sotheby’s International Realty outsert that is placed on top of the Los Angeles times on select Saturdays to coincide with the weekly Hot Properties section.
• LA Times Saturday readers are over 3x more likely to own a home valued at $2 million+ than the average adult in the market.
• 2.1MM of readers are affluent with a Median HHI of $186K and 19% more likely to look for a new home in the next 12 months.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
• 74% are business decision makers more likely to be CEOs, Presidents or VPs.
• 32% of readers are more likely to own a second home or real estate property.
FULL PAGE OCTOBER: $750 INSIDE FRONT COVER: $1,150 INSIDE BACK COVER: $1,150 BACK COVER: $1,500
• Full Page color ad using Sotheby’s International Realty Design Vault template
• Western Los Angeles coverage
• Saturday Print Circulation: 56,000
• Saturday e-edition subscribers: 164,780
FULL PAGE: $685
INSIDE FRONT COVER: $1,500
INSIDE BACK COVER: $1,500
BACK COVER: $1,600





















For more than 30 years, Boat International has been the world’s most authoritative, trusted and comprehensive magazine for the superyacht community, inspiring the lifestyles of the international wealthy elite. The magazines and books are timeless and collectable.
The readers constitute some of the wealthiest and inaccessible individuals in the world. Overall the average net worth of our audience (across events and print) is $35.9 million, with a combined wealth of $1.662 trillion. The subscribers (Boat International and Boat International US Edition) account for more than 10 per cent of the total global billionaire population. The network of the audience extends to more than 6,000 UHNWIs, with a combined wealth of $3.74 trillion.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
• Circulation US: 25,600
• Average Net Worth: $35.9 million




The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience. With new and exciting content alignment opportunities in “Mansion” WSJ’s luxury real estate section, we are able to further strengthen our brand, expand visibility and deliver our message with more resounding results than ever before.
• Circulation: 644,424
• National: 525,734
• E-newspaper: 194,000
• Readership: 4,234,000
• Male / Female: 57% / 43%
• Average HHI: $361K
• Average age: 45
PROPERTY SPOT: $795
DOUBLE PROPERTY SPOT: $1,590
QUADRUPLE PROPERTY SPOT: $3,180
EIGHT PROPERTY SPOTS: $6,360
Includes Bonus 30 Day Digital -
Featured Property Upgrade



























MANSION GLOBAL EXPERIENCE LUXURY
Mansion Global Experience Luxury gives agents and brokers a one-of-a-kind opportunity to showcase their exceptional properties to The Wall Street Journal’s high net-worth subscribers within the most affluent zip codes and markets across the country.
• Distribution: 100,000 Wall Street Journal print subscribers of the Weekend Journal
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
• Top zip codes in: New York, Los Angeles, San Francisco, Chicago, Denver, Seattle, Phoenix, Boston, Dallas and Austin.


@MANSIONGLOBAL INSTAGRAM
Leverage Mansion Global’s growing Instagram presence with native Instagram posts that showcase their properties to an active, in-market social media audience.
• Followers: 76.2K
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
MANSION GLOBAL INSTAGRAM: $2,000
INSIDE FRONT COVER: $1,150 INSIDE BACK COVER: $1,150 BACK COVER: $1,500
MANSION GLOBAL INSTAGRAM + BOOST: $7,000

MANSION GLOBAL HOMEPAGE HERO
With 3,000,000 affluent unique visitors on Mansion Global, the Homepage Hero immediately entices readers as the first listing seen on the Mansion Global homepage. It provides premium, full-page visibility and the best opportunity for your listing to reach the most qualified buyer.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
• 164,000 Unique Visitors
• 1.75% Click-Through Rate
• 2.5% Share of Voice
• Can rotate up to 5 properties
• Approximate Total Annual Impressions: 300,000
• 2024 Overall Average CTR: 4.24%
• Share of Voice: 2.5% (1 Slot) - STATIC
$2,200/MONTH OR $2,650 W/VIDEO
BANNER: $650/LISTING
Shared with 5 properties




Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies.
We are “mirroring” the exact look of your social post as an ad that runs on thousands of websites and apps, targeted just to the people you want to reach across all devices.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
Social Mirror ads can be done with any organic or paid posts from your business account on these 8 social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, or YouTube.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150 INSIDE BACK COVER: $1,150 BACK COVER: $1,500


Ads can be display, video, OTT across connected TVs or carousel.
• Behavioral – Thousands of targeting categories including demographics, on-line and off-line behaviors, and interests.
• Keywords – Target a list of up to 500 keywords related to your business, and show ads on the web pages where they appear.
• A.I. Targeting – Show your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
• Retargeting – Following people after they leave your website and showing them your Social Mirror ad, on other websites and apps they go to, across all devices.
• Custom Audience Matching – Target people on your list of emails, addresses, or phone numbers and show them Social Mirror ads when they browse websites and apps.
PRICE: FROM $1,500/MONTH 100,000 Impressions
With Google’s online advertising program, you can reach people exactly when they’re interested in the property you’re selling or the real estate services you offer. Target customers who are active in your local real estate market, when they are searching and motivated to take action.
No other medium can target as effectively. Pay only when people click through to your listing or website.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
INSIDE BACK COVER: $1,150 BACK COVER: $1,500

CAMPAIGN SETUP, OPTIMIZATION, & MONTHLY
Which can include:
• Keyword Research
• Keyword List Set Up
• Campaign and Ad Group Implementation
• Monitor and Implement Urgent Search Terms/ Phrases of Client and Competitors
• Run Fresh Estimates for New Keywords
• Write/Edit Ad Copy
• Ensure Tracking is in Place
• Set Bids and Allocate/Pace Budgets
• Optimize Geotargeting, Audience Targeting, Demographics, and Ad Schedule
• Periodical Campaign Reviews
• Campaign Adjustments
• Monthly Performance Reporting
$750 CAMPAIGN SET UP STARTING AT $850/MONTH

GEOFENCE REACHES YOUR AUDIENCE ON THE MOVE
GEOFENCING - EVENT AND LOCATION
• Event targeting - Target customers who attend specified events within a specific time frame.
• Custom audiences - Target customers that are within or have recently visited a specific GeoFenced location.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
INSIDE BACK COVER: $1,150 BACK COVER: $1,500

GEOFENCE SELECT LOCATIONS OR EVENTS AND THEN RETARGET THE AUDIENCE AFTER
PRICING
• From: $1,500
• 100,000 impressions
This large format magazine enriches readers with sophisticated content related to the art and real estate world. Sotheby’s Magazine features editorial showcasing Sotheby’s International Realty® listings.
• Distribution: 35,000
• Auction clients with $50,000-$5 million in transactions
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro. FULL PAGE OCTOBER: $750
• Distribution at all 70 Sotheby’s offices around the world
• Distribution at Park Hyatt Hotels in 18 countries
• Distributed at high profile auction events in NY, London, Los Angeles and Hong Kong
ADVERTORIAL - 2 PAGE: $10,500
ADVERTORIAL - 4 PAGE: $18,800
FULL PAGE: $5,260
HALF PAGE: $2,630
QUARTER PAGE: $1,315
Global






CUSTOMIZABLE. AFFORDABLE. MEASURABLE.
The Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. With beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing you to target by country, region, state, county or city and lifestyle.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
Get the most out of your marketing dollars with affordable and measurable results that only a digital program can offer. Link directly to your property website, personal website or office website. Impress locally. Impress globally.



CAMPAIGN OVERVIEW AND BUDGET
•Campaign: S Sample
•Flight Dates: April 2026 - March 2027
•Impressions: 3 3,000,000
•Clicks through to the website of your choice.
100K Impressions per two weeks:
250K

We identify the best sites to feature your property, and your ads appear only on your approved sites. The number of prominent, respected and relevant sites available is exceptional. We take care of the research to provide hand-selected and white-listed sites most relevant to your campaign.
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.
FULL PAGE OCTOBER: $750
INSIDE FRONT COVER: $1,150
INSIDE BACK COVER: $1,150 BACK COVER: $1,500
We identify where potential buyers are found and use the information to identify the areas to geo-target. We can target locally to globally.
We create and produce banner ads for your campaign that best reflect your property and company image. We assist with photo selection and editing as well as ad design and sizing.
Ad Units: 970x250, 728x90, 300x600, 300x250, or custom sizes.
BANNER PRODUCTION: $350
Exclusive insert in the New York Times distributed to 36,500 households in the San Francisco and Silicon Valley metro.



