ACAMPAIGN FORYOURPROPERTY
4351MONACOSTREET,SAN DIEGO
FROM | SEAN CADDELL FOR| DURHAM FAMILY
Nothing Compares.
An Introduction
Orchestrated Launch
THE REACH AND RESOURCES OF A GLOBAL LEADER
EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.
SEAN CADDELL
Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.
Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.
Sean possesses an in-depth understanding of client needs and the ever-evolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.
In addition to his successful real estate career, Sean is deeply involved in philanthropy and community engagement. He actively supports charities and organizations such as the Ocean Discovery Institute, where he serves as Cabinet Board Member supporting the education system in the public schools for City Heights through programs supporting marine and environmental science. Sean also serves on the Advisory Board for Del Mar Horse Park, demonstrating his dedication to the equestrian community. Furthermore, he holds the esteemed position of Co-Chair for the United States Equestrian Team West Coast Gala in 2024, highlighting his leadership and commitment to promoting excellence in equestrian sports.
Sean's expertise extends to marketing strategies, both digital and print, on both local and international scales. He possesses extensive knowledge in leveraging these platforms to effectively reach and engage target audiences. His proficiency in this area has garnered him recognition, including appearances on television, where he has shared his industry insights and expertise.
Sean Caddell is a graduate of San Diego State University, where he earned a Bachelor of Arts degree in Journalism with an emphasis in advertising. Prior to his real estate career, he gained valuable experience managing corporate relations for firms in the financial services industry, honing his skills in communication and client relations.
Driven by his passion for architecture, design, and delivering exceptional results, Sean Caddell continues to be a respected and influential figure in the global real estate industry. His unwavering commitment to his clients, coupled with his extensive knowledge and experience, make him an invaluable asset for anyone seeking unparalleled real estate representation.
ACCOLADES / AWARDS
o Founding Member: Equestrian Connect networking group of agents worldwide working in equestrian markets
o Club 50 Member: Participated in Club 50 since its inception
o Top 7 Residential Agent: San Diego Business Journal (SDBJ)
o Best of the City: Modern Luxury Encinitas & Cardiff
o SDBJ Leader of Influence
o REAL Awards: Top 1% in 2023
o Favorite Equestrian Realtor: EQ Living
o 2023 RealTrends: Top Percentile
o 2024 RealTrends: Top Percentile
o 2023 EQ Living: Gold List
Client Endorsements
Sean has helped me find and sell three houses. It has been great experiences and Sean's team communicates throughout the whole process and puts you first and really listens.
KENDA P.
Sean is absolutely the best in the business. I have done two major transactions with him (buying and selling a luxury horse farm), and he is such an amazing professional in every way. He took such good care of us from start to finish. He knows the market like no one else, and I recommend him without hesitation. His team is incredible also. In my mind, there is no one else I would work with when buying or selling real estate.
JESSICA M.
Sean is the best of the best. I have known him for at least 20 years. He sold our home in Vista CA in 2023 at full asking price and in 10 days time. He and his staff are attentive, professional and kind. I have recommended him to friends several times and each has had the same experience. Sean Caddell & Associates for the win!
KIM S.
Sean really understands the San Diego real estate market. He is very hard working and detail oriented so you can be certain nothing will "fall between the cracks". He ALWAYS looks out for the best interests of his clients. You couldn't ask for a more knowledgeable and honest agent.
SALLY H.
I had the good fortune of meeting Sean Caddell when I relocated from Pasadena. Sean continues to share his decades of proven experience with his clients always dedicated to listening and then meeting their real estate needs as if it was his own personal purchase or sale. He is skilled in offering not only his services as an agent but in providing a joyous new life style.
CAROLYN O.
Sean and his team are great! I can’t imagine shopping for houses or barns with anyone else.
MONICA G.
My husband and I had Sean and his group list and sell our property on the oceanfront in La Jolla, CA. It was on private street and sold at a great price. Of course, he sold us our next home as well. His ability suited his reputation!
LINDA F.
Sean Caddell advises me on property purchases, both personal and investment properties, and is always patient, promptly replies to messages, and most of all, keeps professional and calm regardless. Negotiations with Sean are smooth and easy, even with difficult situations. He's the best.
CARLA H.
Sean Caddell and Associates have consistently been terrific in every way to sell properties for us. Incredibly responsive and knowledgeable. These are the ingredients for a successful outcome.
LAURA M.
Proven Results
Recent Coastal Sales
ADDRESS
403 Sea Ridge, La Jolla, Ca 92037
509 Pacific Ave., Solana Beach, Ca 92075
150 10th Street, Del Mar, Ca 92014
1350 Neptune Ave., Encinitas, Ca 92024
1531 Coast Walk, La Jolla, Ca 92037
1314 Lake Drive, Encinitas, Ca 92024
17750 Via De Fortuna, RSF, Ca 92067
2387 Montgomery Ave, Cardiff, Ca 92007
734 Glorietta Blvd., Coronado, Ca 92118
1178 Virginia Way, La Jolla, Ca 92037
929 Neptune Ave., Encinitas, Ca 92024
17125 Calle Corte, RSF, Ca 92067
2160 Oxford Avenue, Cardiff, Ca 92007
2160 Oxford Ave, Cardiff, Ca 92007
252 Kolmar St., La Jolla, Ca 92037
717 Stratford Court, Del Mar, Ca 92014
1413 San Elijo, Cardiff, Ca 92007
6156 La Flecha, RSF, Ca 92067
734 Glorietta Blvd., Coronado, Ca 92118
631 3rd Street, Encinitas, Ca 92024
$9,500,000
$8,500,000
$8,250,000
$6,950,000
$6,900,000
$6,885,000
$6,795,000
$6,495,000
$5,779,000
$5,499,000
$5,350,000
$5,200,000
$4,250,000
$9,500,000
$8,100,000
$7,750,000
$7,000,000
$6,700,000
$5,990,000
$6,650,000
$6,350,000
$5,400,000
$5,100,000
$5,350,000
$5,200,000
$4,250,000
$4,250,000
$3,853,425
$3,850,000
$3,850,000
$3,800,000
$3,950,000
$3,900,000
345 S Granados, Solana Beach, Ca 92075
34 Green Turtle, Coronado, Ca 92118
1097 C Street, Encinitas, Ca 92024
2326 Cambridge Ave, Cardiff, Ca 92007
2721 Mackinnon Ranch Rd, Cardiff, Ca 92007
1068 Devonshire, Encinitas, Ca 92024
3228 N. Twin Oaks Valley, San Marcos, Ca 92069
17218 Camino de Montecillo, RSF, Ca 92067
14817 Arrovo Rosita, Del Mar, Ca 92014
2495 Newcastle, Cardiff, Ca 92007
920 Stratford Ct., Del Mar , Ca 92014
922 Stratford Ct., Del Mar, Ca 92014
2029-31 Cambridge Ave., Cardiff, Ca 92007
1629 Somerset Ave., Cardiff, Ca 92007
1845 MacKinnon, Cardiff, Ca 92007
2172 Oxford Ave., Cardiff, Ca 92007
1746 Tattenham, Encinitas, Ca 92024
1270 Rubenstein Ave., Cardiff, Ca 92007
1045 Dewitt Ave., Encinitas, Ca 92024
2326 Cambridge Ave., Cardiff, Ca 92007
2475 Manchester Ave., Cardiff, Ca 92007
2565 Manchester Ave., Cardiff, Ca 92007
$3,549,000 $3,495,000 $3,300,000 $3,250,000 $2,999,000 $2,995,000 $2,995,000 $2,950,000 $2,950,000 $2,800,000 $2,750,000 $2,650,000 $2,600,000 $2,495,000 $2,449,000 $2,449,000 $2,399,000 $2,395,000 $2,349,000 $2,150,000 $2,025,000 $1,999,999 $3,500,000 $2,925,000 $3,075,000 $3,150,000 $2,995,000 $3,005,000 $2,600,000 $2,950,000 $2,400,000 $2,750,000 $2,600,000 $2,500,000 $2,600,000 $2,450,000 $2,300,000 $2,355,000 $2,700,000 $2,100,000 $2,349,000 $2,125,000 $2,010,000 $2,075,000
Meet The Team
As a dedicated Horse Property Specialist with Sean Caddell & Associates, I connect equestrian enthusiasts with their dream properties, having closed over $30M in sales. My background includes a successful sales career at Cardinal Health, where I consistently exceeded targets. With a Bachelor’s degree in Anthropology from Baylor University, I bring a strategic, client-focused approach to real estate. Whether you're seeking a farm, luxury estate, or land for development, I'm here to guide you every step of the way.
Jackie Hooper is the Operations Manager for Sean Caddell & Associates and a licensed Realtor at Pacific Sotheby's International Realty. With a background in corporate real estate and extensive experience alongside Sean Caddell, she brings a diverse skill set to the fast-paced world of luxury real estate. Jackie oversees daily operations, ensuring efficiency and continuous
Meghann is passionate about luxury real estate and is dedicated to helping clients find their dream homes. Known for her local market expertise, honesty, and integrity, she works to make every transaction smooth and enjoyable. As an accomplished equestrian and competitive Show Jumper, Meghann understands the unique needs of horse owners and tailors her service to meet her clients' lifestyle and investment goals. She lives in Leucadia with her husband and two children and enjoys staying active, skiing, competing in triathlons, and traveling with her family.
Brianne Stauffer is a dedicated real estate professional with a strong passion for helping clients achieve their property goals. Born and raised in San Diego, she has an in-depth knowledge of the North County market and a proven track record of successful deals. With a background in a family of real estate professionals, Brianne offers unique industry insights and connections that benefit her clients. She resides in Del Mar, California, and is committed to providing exceptional service, ensuring a seamless and stress-free buying or selling experience.
Brianne Stauffer Michael Hawthorne
Michael's real estate career began after joining the Marine Corps in 2019, and he now works as a dedicated agent at Pacific Sotheby's in San Diego. Specializing in serving active-duty military, VA loans, and firsttime homebuyers, Michael is committed to ensuring a smooth experience for his clients. Originally from Alexandria, Louisiana, he has embraced San Diego's vibrant lifestyle, enjoying surfing, rock climbing, and skydiving. His background in service and real estate reflects his dedication to helping clients and building lasting relationships in his community.
AN INTRODUCTION
THE REACH AND RESOURCES OF A GLOBAL LEADER
A Remarkable Brand
Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.
Privileged Access
EXCLUSIVE RELATIONSHIP
Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers.
Auction clients
• 68 of Forbes’ 100 World’s Richest People
• 136 of Forbes’ 400 Richest Americans
• 57 of Forbes’ 100 Richest Americans
• 164 of Forbes’ Top 500 CEOs
• All 10 of Forbes’ Top 10 Billionaire Art Collectors
• 169 of Art News’ Top 200 Collectors
• 20% have an average net worth of $20.4 million
• Average net worth is $8.4 million
*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia
1,115 offices worldwide 26,500 agents
83 countries & territories
Local Experts Worldwide
The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. Our network alone generates more than $5.2 billion in global referral sales volume annually.
GLOBAL REAL ESTATE MARKETING HUBS
Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.
SOTHEBY’S AUCTION LOCATIONS
Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.
When California Moves You
WHERE BUYERS ARE COMING FROM
San Fransisco
Los Angeles
Seattle
Las Vegas
Scottsdale
Chicago
Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/23–12/31/23.
UNMATCHED REFERRAL NETWORK
The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.
Luxury Begins with Service
White Glove Auction Consignment Relocation Department
Designed to provide luxurious and comprehensive home preparation services such as professional staging and design, upgrades, decluttering, and more, with professional project management with no upfront costs.
Find out how much your art, wine collection, jewelry, or cars might be worth and how to sell it with Sotheby's Auction House.
Pacific Sotheby’s International Realty Relocation Department offers a full service experience for our trusted corporate partners and clients. With affiliates in 79+ countries, we can assist you with all aspects of relocation, buying, selling or leasing; across town or across the globe.
$3.7 B illion LOCAL SALES VOLUME
2023 Brand Performance
We appreciate that trust was especially important in 2023. Our clients needed someone who had navigated tough markets before. Someone who had succeeded no matter the circumstances. Our results show that they did.
My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.
$448 M illion
REFERRAL SALES VOLUME
$143 B illion GLOBAL SALES VOLUME
OVER 65,600 PRESS PLACEMENTS #1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS
Community Involvement
Sean Caddell is a dedicated community member and philanthropist, actively supporting organizations like the Ocean Discovery Institute, Feeding San Diego, and the horse community in Southern California. His commitment to giving back reflects his passion for the environment and the local community.
Coastal Lifestyle
from the ocean
Sean Caddell, a San Diego resident for over 40 years, specializes in coastal properties, bringing a deep understanding of the local market to his clients. Known for his expertise and passion for luxury real estate, Sean is also an active community member, contributing to various philanthropic efforts and fostering connections throughout San Diego County Coastal Communities. His commitment to these regions with an emphasis in North County is reflected in both his professional and personal endeavors.
Equestrian Lifestyle to the ranch
The Caddell team hosts a prominent real estate footprint in Rancho Santa Fe, and surrounding equestrian communities. With a deep passion for the equestrian lifestyle and extensive knowledge of the local market, he connects with clients seeking homes that align with their interests. His commitment to exceptional service has earned his a trusted reputation in the community, where he has successfully guided clients in finding their dream estates. With a keen eye for detail and an understanding of horse owners' unique needs, Sean helps clients navigate the complexities of buying and selling luxury properties in this prestigious area.
ORCHESTRATED LAUNCH
EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.
Instant Exposure
SECURING A GLOBAL AUDIENCE FOR EVERY LISTING
Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.
ENGAGING BUYERS WORLDWIDE
• 52 Million Visits in 2023
• 56% of Visitors Outside the U.S.
• 14 Languages
• 42% Organic Search Traffic
• 88M Videos Played in 2023
* Statistics based on web traffic to sir.com in 2023
WEBBY AWARD
sothebysrealty.com has been named the Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards.
2023 PRESS SHARE OF VOICE
Sotheby’s International Realty
Coldwell Banker
Compass
Berkshire Hathaway HomeService
Douglas Elliman
Christie’s International Real Estate
Keller Williams Realty
Engel & Volkers
Knight Frank
Leading RE
A PR Powerhouse
VOICE OF LUXURY REAL ESTATE
When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.
#1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS
65,600 PRESS PLACEMENTS
Source: Meltwater, January 1, 2023 - December 31, 2023
Property Film
• 4x more inquiries (Inman News)
• 88% of website visitors stay longer on a site (Mist Media)
• Videos are shared 1,200% more times than links and text combined (Google)
Virtual Staging
Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.
Matterport Virtual Reality Tour
Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.
True Global Reach
Exclusive Network Exposure
Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home through brochures and real-time, dynamic property slide shows displayed on screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
Apple TV
Homebuyers can fully immerse themselves in Sotheby’s International Realty properties from the comfort of their living rooms and can search via lifestyle and amenities.
Be Where the World is Looking
Social Media
Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.
YOUTUBE SUBSCRIBERS | 379,000+
INSTAGRAM FOLLOWERS | 347,000+
FACEBOOK FOLLOWERS | 113,498+
PINTEREST VIEWERS | 984,500+ monthly
LINKEDIN FOLLOWERS | 92,953+
Targeted Marketing
Digitally Targeted
These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms and distributed across the vast Google Display Network.
True Accountability
Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.
Accelerate & Extend Your Property's Reach
Reaching the Affluent Consumer in Asia
To maintain reach in China, Hong Kong, Japan, and Asia, Sotheby’s International Realty® syndicates and advertises partnerships with major news publication and media powerhouses across Asia. This ensures greater visibility to Asian consumers searching for homes worldwide.
• International New York Times
• juwai
• nikkei
• propgoluxury
• WSJ China
• z-property (zaobao)
• South China Post
Global Media Partnerships
Reside® National & International Print Exposure
RESIDE® is our brand magazine devoted to the absolute finest in inspirational homes and lifestyles worldwide featuring captivating, indepth stories and pictures centered around Sotheby’s auction house, interior design trends, architecture, locations, lifestyles, and more.
DISTRIBUTION
• 10,000 copies inserted into the SoCal region of the Wall Street Journal
• 100 copies distributed to each Pacific Sotheby’s International Realty office
Full-page advertisers receive 20 copies for personal use
• Half-page advertisers receive 10 copies for personal use Digital ebook
• Pacific Sotheby’s International Realty branded landing page
Live links to all listings in the gallery
The Sotheby's International Realty property advertising program provides an array of highprofile placements with global media partners to offer targeted worldwide exposure.
Sotheby's Magazine
Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.
We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.
• Property Brochure
• Postcard
• Email Marketing
• Social Media Graphics
• Property Flyer
• High-resolution Photography & Videography
SHOWING ACTIVITY VS. TIMING
Properties experience the most showings during a peak initial interest period.
Pricing Strategy
Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.
SALES PRICE VS. INITIAL PRICE
Properties that are overpriced initially may ultimately sell for the lowest price LESS THAN 2 WEEKS