Seamless ME 2024 Event Preview by Seamless Xtra

Seamless Middle East

E v e n t P r e v i e w

2024

14th-16th May | Dubai World Trade Centre

Intro video from Joe

Intro What to expect from

Seamless Middle East 2024?

Intro

Get ready for Seamless Middle East’s biggest and best edition yet, featuring 25,000 attendees, 750+ exhibitors and 500+ speeakers.

Seamless Xtra will be there to capture breaking news and inspiring stories live on-site from the most important people in digital commerce.

We've curated this event preview to give you an exclusive glimpse into what awaits at Seamless Middle East 2024.

The event will span across 8 halls for an entire 3 days featuring dedicated content on Identity & Cards, Banking Technology, Fintech, Payments, Retail & E-Commerce, Home Delivery & Retail Logistics, and finally Digital Marketing. Look forward to seeing you there!

06 08 09 10 11

C o n t e n t t h e m e s

L a u n c h P a d

S t a r t - u p S t o r i e s

E - c o m m e r c e U n i v e r s i t y

S p e a k e r I n t e r v i e w s

20 22 E x p o H i g h l i g h t s

S p o n s o r s & E x h i b i t o r s

TRENDIT TECHNOLOGY: YOUR TRUSTED PROVIDER OF STABLE TRANSACTION SOLUTIONS

Trendit Technology is a leading company specializing in stable transaction solutions. Focused on POS hardware and software, we cater to the transaction needs of various industries, offering secure and reliable solutions to our clients.

u s e Q R c o d e s f r o m a g g r e g a t e d e l e c t r o n i c w a l l e t s f o r r e c e i v i n g

p a y m e n t s a n d o t h e r o p e r a t i o n s .

T h e T r e n d i t T 3 s e r i e s o f f e r s a t r a d i t i o n a l h a n d h e l d

P O S m a c h i n e w i t h a c h o i c e o f L i n u x , A n d r o i d , a n d

R T O S o p e r a t i n g s y s t e m s . I

c o m m u n i c a t i o n communication methods including 4G, 2G, and Wi-Fi. With its rugged design and stable performance, the T3 series represents the next-generation, highperformance, and cost-effective handheld wireless payment terminal device

Not to be missed - the Seamless Launch Pad is your chance to check out the latest product launches before anyone else.

SEE THE AGENDA

Seamless offers the hottest start-ups from the region the chance to take to the stage and share their views and learnings on the most prevalent topics for the community.

Meet the hottest companies with the most up to date knowledge at the E-Commerce University stage. These sessions will provide you with actionable insights and the ‘how to’ for implementing these tactics into your working life. SEE THE AGENDA

Speaker Interview

See Francis on Day 1

Keynote Panel - Transformational leadership in the digital age

Speaker Interview

See Ashley on Day 2

Digital Banking Battlefield | Stage 1 Panel: Disruptors on the block: building a winning AI neobank

Speaker Interview

See Sudin on: Day 2 and 3

Keynote presentation - AI Supercycle in banking

Panel - AI in identity verification

Panel - Alternative banking with blockchain

Speaker Interview

See Erika on Day 3

The E-commerce Stadium | Stage 4 Panel - Capturing commerce success with convenience

Speaker Interview

See Arij on Day 3

Marketing 2.0 | Stage 8

Panel: Inspire me to develop authentic branding: the art of telling your story

Speaker Interview: Transforming Healthcare through Digital Marketing

Aaryan Kapur G

Aster DM Healthcare and Medcare Hospitals & Medical Centres

Can you share your perspective on how digital marketing is transforming the healthcare industry, especially within the context of your organisation?

D i g i t a l m a r k e t i n g i s r e v o l u t i o n i s i n g t h e

h e a l t h c a r e i n d u s t r y b y p r o v i d i n g u n p r e c e d e n t e d

a c c e s s t o i n f o r m a t i o n , p e r s o n a l i s e d e x p e r i e n c e s ,

a n d e f f i c i e n t c o m m u n i c a t i o n c h a n n e l s .

F i r s t l y , d i g i t a l m a r k e t i n g e n a b l e s h e a l t h c a r e

p r o v i d e r s t o r e a c h t h e i r t a r g e t a u d i e n c e m o r e

p r e c i s e l y t h r o u g h d a t a - d r i v e n s t r a t e g i e s . B y a n a l y s i n g u s e r d e m o g r a p h i c s , b e h a v i o u r

p a t t e r n s , a n d p r e f e r e n c e s , o r g a n i s a t i o n s c a n

t a i l o r t h e i r m e s s a g i n g t o r e s o n a t e w i t h s p e c i f i c p a t i e n t g r o u p s . F o r e x a m p l e , t h e m y A s t e r a p p

c o u l d u t i l i s e d a t a a n a l y t i c s t o u n d e r s t a n d u s e r s '

h e a l t h c a r e n e e d s a n d d e l i v e r p e r s o n a l i s e d

c o n t e n t , s u c h a s r e m i n d e r s f o r a p p o i n t m e n t s ,

m e d i c a t i o n a d h e r e n c e , o r h e a l t h t i p s

T

r s a s e n s e

e m p o w e r m e n t a s p a t i e n t s b e c o m e a c t i v e

p a r t i c i p a n t s i n t h e i r o w n h e a l t h c a r e j o u r n e y ,

l e a d i n g t o b e t t e r h e a l t h o u t c o m e s .

M o r e o v e r , d i g i t a l m a r k e t i n g f a c i l i t a t e s s e a m l e s s

c o m m u n i c a t i o n b e t w e e n h e a l t h c a r e p r o v i d e r s

a n d p a t i e n t s . F e a t u r e s l i k e a p p o i n t m e n t

s c h e d u l i n g , v i r t u a l w a i t i n g r o o m s , a n d s e c u r e

m e s s a g i n g w i t h i n t h e m y A s t e r a p p s t r e a m l i n e

a d m i n i s t r a t i v e p r o c e s s e s a n d r e d u c e w a i t t i m e s ,

e n h a n c i n g p a t i e n t s a t i s f a c t i o n a n d l o y a l t y .

H o w e v e r , i t ' s c r u c i a l t o a c k n o w l e d g e t h e

c h a l l e n g e s a n d e t h i c a l c o n s i d e r a t i o n s a s s o c i a t e d

w i t h d i g i t a l m a r k e t i n g i n h e a l t h c a r e . P r i v a c y a n d

d a t a s e c u r i t y m u s t b e p r i o r i t i z e d t o s a f e g u a r d

s e n s i t i v e i n f o r m a t i o n . A d d i t i o n a l l y , e n s u r i n g

a c c e s s i b i l i t y a n d i n c l u s i v i t y f o r a l l p a t i e n t s ,

r e g a r d l e s s o f t h e i r d i g i t a l l i t e r a c y o r

s o c i o e c o n o m i c s t a t u s , i s e s s e n t i a l t o p r e v e n t

d i s p a r i t i e s i n h e a l t h c a r e a c c e s s .

Can you describe a successful digital marketing campaign or initiative you led that significantly contributed to the growth or reputation of Aster DM Healthcare?

W e b u i l t a c a m p a i g n c a l l e d " H e a l t h i e r T o g e t h e r :

E m p o w e r i n g U A E C o m m u n i t i e s w i t h A s t e r C a r e " . T h e o b j e c t i v e w a s t o i n c r e a s e b r a n d a w a r e n e s s ,

d r i v e p a t i e n t e n g a g e m e n t , a n d p r o m o t e o u r

c o m p r e h e n s i v e h e a l t h c a r e s e r v i c e s a c r o s s t h e

U A E . T h e s t r a t e g y i n c l u d e d :

D e v e l o p i n g a c o n t e n t m a r k e t i n g s t r a t e g y

f o c u s i n g o n e d u c a t i n g a n d e m p o w e r i n g U A E

r e s i d e n t s a b o u t v a r i o u s h e a l t h t o p i c s r e l e v a n t t o

t h e m . C o n t e n t i n c l u d e d a r t i c l e s , i n f o g r a p h i c s ,

v i d e o s , a n d i n t e r a c t i v e q u i z z e s t a i l o r e d t o

a d d r e s s c o m m o n h e a l t h c o n c e r n s .

L a u n c h i n g i n t e r a c t i v e s o c i a l m e d i a c a m p a i g n s t o

f o s t e r e n g a g e m e n t a n d d i a l o g u e a r o u n d h e a l t h

a n d w e l l n e s s U t i l i s i n g u s e r - g e n e r a t e d c o n t e n t ,

t e s t i m o n i a l s , a n d h e a l t h c h a l l e n g e s t o e n c o u r a g e

p a r t i c i p a t i o n a n d s h a r i n g a m o n g f o l l o w e r s .

I n c o r p o r a t i n g r e l e v a n t h a s h t a g s , s u c h a s

# H e a l t h y U A E , t o a m p l i f y r e a c h .

P r o m o t i n g t h e m o b i l e h e a l t h a p p b y i m p l e m e n t i n g t a r g e t e d a d v e r t i s i n g c a m p a i g n s

a c r o s s d i g i t a l p l a t f o r m s a n d c o l l a b o r a t i n g w i t h

i n f l u e n c e r s o r h e a l t h c a r e p r o f e s s i o n a l s t o

e n d o r s e t h e a p p ' s f e a t u r e s a n d b e n e f i t s .

O p t i m i s i n g w e b s i t e c o n t e n t a n d m e t a d a t a t o

i m p r o v e S E O . A d d i t i o n a l l y , i n v e s t i n g i n t a r g e t e d

p a i d a d v e r t i s i n g c a m p a i g n s , i n c l u d i n g G o o g l e A d s

a n d d i s p l a y a d s , t o r e a c h p o t e n t i a l p a t i e n t s

a c t i v e l y s e a r c h i n g f o r h e a l t h c a r e s e r v i c e s i n t h e

U A E . I m p l e m e n t i n g r e t a r g e t i n g s t r a t e g i e s t o

e n g a g e u s e r s w h o h a v e p r e v i o u s l y v i s i t e d t h e

A s t e r D M H e a l t h c a r e w e b s i t e o r m o b i l e a p p .

I m p l e m e n t i n g r o b u s t a n a l y t i c s t o o l s t o t r a c k

K P I ’ s , i n c l u d i n g w e b s i t e t r a f f i c , s o c i a l m e d i

e n g a g e m e n t , a p p d o w n l o a d s , a p p o i n t m e n t

b o o k i n g s , a n d p a t i e n t s a t i s f

R

o i d e n t

d i g i t a l m a r k e t i n g s t r a t e g i e s a c c o r d i n g l y .

With the increasing emphasis on patient engagement and experience, how do you integrate digital marketing strategies to enhance patient satisfaction and retention?

I n t e g r a t i n g d i g i t a l m a r k e t i n g s t r

p e r s o n a l i s e d e x p e r i e n c e s , f o s t e r i n g

o m m u n i c

r e s o u r c e s . H e r e ' s h o w d i g i t a l m a r k e t i n g c a n b e

i n t e g r a t e d t o a c h i e v e t h e s e g o a l s :

P e r s o n a l i z e d C o m m u n i c a t i o n : U t i l i s e p a t i e n t d a t a

a n d s e g m e n t a t i o n t e c h n i q u e s t o t a i l o r d i g i t a l

c o m m u n i c a t i o n s , s u c h a s e m a i l n e w s l e t t e r s ,

S M S n o t i f i c a t i o n s , a n d a p p a l e r t s , t o i n d i v i d u a l

p r e f e r e n c e s a n d h e a l t h c a r e n e e d s .

I n t e r a c t i v e P a t i e n t E d u c a t i o n : D e v e l o p

m u l t i m e d i a c o n t e n t , i n c l u d i n g v i d e o s ,

i n f o g r a p h i c s , a n d i n t e r a c t i v e t o o l s , t o e d u c a t e

p a t i e n t s a b o u t t h e i r h e a l t h c o n d i t i o n s , t r e a t m e n t

o p t i o n s , a n d p r e v e n t i v e m e a s u r e s .

C o n v e n i e n t A p p o i n t m e n t M a n a g e m e n t :

I m p l e m e n t d i g i t a l t o o l s , s u c h a s o n l i n e

a p p o i n t m e n t s c h e d u l i n g a n d v i r t u a l w a i t i n g

r o o m s t o s t r e a m l i n e t h e b o o k i n g p r o c e s s a n d

m i n i m i s e w a i t t i m e s f o r p a t i e n t s .

F e e d b a c k a n d E n g a g e m e n t C h a n n e l s : L e v e r a g e

d i g i t a l p l a t f o r m s , s u c h a s s o c i a l m e d i a , o n l i n e

s u r v e y s , a n d f e e d b a c k f o r m s t o e n c o u r a g e

o n s h a r i n g , a n d e n g a g e m e n t

a m o n g p a t i e n t s w i t h s i m i l a r h e a l t h c o n d i t i o n s .

C o n t i n u e d E d u c a t i o n a n d W e l l n e s s R e s o u r c e s :

D e v e l o p d i g i t a l c o n t e n t l i b r a r i e s , w e b i n a r s , a n d

p o d c a s t s c o v e r i n g a w i d e r a n g e o f h e a l t h t o p i c s ,

w e l l n e s s t i p s , a n d l i f e s t y l e m a n a g e m e n t a d v i c e .

C o n s i s t e n t B r a n d M e s s a g i n g A c r o s s C h a n n e l s :

B y p r e s e n t i n g a u n i f i e d a n d c o h e s i v e b r a n d

e x p e r i e n c e , d i g i t a l m a r k e t i n g i n i t i a t i v e s r e i n f o r c e

t r u s t a n d c r e d i b i l i t y , e n h a n c i n g p a t i e n t

s a t i s f a c t i o n a n d r e t e n t i o n .

FEITIAN TECHNOLOGIES UNVEIL TWO

PRODUCTS

FEITIAN Technologies Unveils F310: An

All-in-one Smart Financial POS Solution

F E I T I A N T e c h n o l o g i e s , a g l o b a l l e a d e r i n i d e n t i t y a n d

p a y m e n t t e r m i n a l m a n u f a c t u r i n g , p r e s e n t s t h e F 3 1 0 ,

a s t a t e - o f - t h e - a r t f i n a n c i a l P o i n t - o f - S a l e ( P O S ) d e v i c e

s e t t o r e v o l u t i o n i z e t r a n s a c t i o n e x p e r i e n c e s g l o b a l l y .

W i t h i t s s l e e k h a n d h e l d d e s i g n

6 . 5 - i n c h H D L C D t o u c h s c r e e n , t h e F 3 1 0 e n s u r e s s w i f t a n d p r e c i s e

t r a n s a c t i o n p r o c e s s i n g . P o w e r e d b y A n d r o i d 1 3 , i t

o f f e r s a n i n t u i t i v e i n t e r f a c e f o r e n h a

e n v i r o n m e n t s .

F 3 1 0 i s a h i g h l y v e r s a t i l e a n d a d a p t a b l e d e v i c e t h a t

a r a l l e l e d f l e x i b i l i t y w i t h o u t c o m p r o m i s i n g o n s e c u r i t y .

F E I T I A N ' s c u s t o m e r - c e n t r i c a p p r o a c h d r i v e s t h i s c o s te f f e c t i v e i n v e s t m e n t m o d e l , s i m p l i f y i n g c e r t i f i c a t i o n p r o c e s s e s a n d e l i m i n a t i n g r e d u n d a n t e x p e n s e s f o r

m e r c h a n t s a n d a c q u i r i n g i n s t i t u t i o n s B y c h o o s i n g t h e

F 3 1 0 , b u s i n e s s e s g a i n a g i l i t y a n d e n h a n c e d p a y m e n t

p r o c e s s i n g c a p a b i l i t i e s , e m p o w e r i n g t h e m t o t h r i v e i n a

r a p i d l y e v o l v i n g m a r k e t p l a c e . J o i n F E I T I A N T e c h n o l o g i e s

a n d e m b r a c e i n n o v a t i o n w i t h t h e F 3 1 0 P O S s o l u t i o n .

Revolutionizing F360 Payments

Solutions

T h e F E I T I A N F 3 6 0 i s t h e i n d u s t r y ' s f i r s t c i r c u l a r s m a r t

P O S t e r m i n a l t h a t s e t s n e w s t a n d a r d s i n p a y m e n t

t e c h n o l o g y . I t s c o m p a c t , e r g o n o m i c d e s i g n e n s u r e s

s e a m l e s s o n - t h e - g o t r a n s a c t i o n s , r e c o g n i z e d w i t h t h e

p r e s t i g i o u s R e d D o t D e s i g n A w a r d P o w e r e d b y

A n d r o i d 1 3 a n d a r o b u s t q u a d - c o r e p r o c e s s o r , t h e

t e r m i n a l s u p p o r t s N F C , I C c a r d , a n d Q R p a y m e n t s

w h i l e m a i n t a i n i n g t o p - t i e r s e c u r i t y w i t h m u l t i p l e

c e r t i f i c a t i o n s i n c l u d i n g P C I a n d E M V . T h e F 3 6

o p t i o n a l e n h a n c e m e n t s s u c h a s a n u n a t t e n d e d m o d u l e

a n d m u l t i f u n c t i o n a l b a s e , t o p r o v i d e v e r s a t i l i t y f o r

d i v e r s e b u s i n e s s n e e d s C u s t o m i

b

B u s i n e s s e s c a n e m b r a c e

i n n o v a t i o n a n d s t r e a m l i n e

t r a n s a c t i o n s w i t h t h e F E I T I A N

F 3 6 0 , s e t t i n g n e w s t a n d a r d s

f o r e x c e l l e n c e i n p a y m e n t

s o l u t i o n s

Expo Highlights

Geidea - Visit the Geidea stand to order a delicious Barista made coffee by ordering via the on stand kiosk, featuring our full POS Ecosystem. This year we have an enhanced product demo area showcasing the whole range of Geidea solutions, taking our visitors on the full journey from digital onboarding, merchant back portal plus our range of e-commerce and card present solutions. See you at H7-C30.

HPS - HPS provides cutting edge payment solutions for issuers, acquirers, card processors, independent sales organisations (ISOs), retailers, and national & regional switches. PowerCARD is HPS’ comprehensive suite of solutions that covers the entire payment value chain. Today, it is used by more than 500 institutions in over 95 countries.

Mastercard: Head to H8-F20 to witness the latest demos of our SME solutions in action and explore how Mastercard is powering economies and empowering people.

noqodi - Meet us at H4-D20 to explore how we can make your journey seamless, secure, and digitally reconciled. Our innovative digital payment infrastructure is tailored to empower your businesses in the UAE and revolutionize the payment culture to enhance the scalability of sustainability practices.

Who to Visit

Unifonic - Head to H3-B20 to watch a showcase the power of conversational AI. By leveraging the latest dvancements in AI technology, Unifonic is empowering marketing and customer support automation to help usinesses like yours succeed in the digital age.

Worldpay - an industry leading payments technology and solutions company with unique capabilities to power omni-commerce across the globe. Their processing solutions allow businesses of all sizes to take, make and manage payments in-person and online from anywhere in the world. Annually, Worldpay process over 40bn transactions across 146 countries and 135 currencies, helping customers become more efficient, more secure, and more successful. Meet the team at H4-E20.

Yango Technologies for business - Their innovative and tailored e-commerce solutions from supply chain to delivery and analytics, as well as in-store AI technologies, are only some of the reasons behind their success.

Yango Tech attends Seamless 2024 with Yango Robotics and Yango Autonomous Last-Mile Delivery Solution. Discover how Yango Technologies for Business can transform your business! Get first-hand insights into their business solutions, autonomous last-mile delivery systems, and experience their robotics! Visit them at H2-G36.

EXHIBITOR DIRECTORY

PLATINUMSPONSORS PLATINUMSPONSORS

GOLDSPONSORS GOLDSPONSORS

SILVER SPONSORS SILVER SPONSORS

ASSOCIATE SPONSORS ASSOCIATE SPONSORS

SILVER SPONSORS SILVER SPONSORS

AGENCY SPONSORS

AGENCY SPONSORS

SILVER SPONSORS SILVER SPONSORS

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EXHIBITOR DIRECTORY