Issuu

The

SEA COAST WAY

TABLE OF CONTENTS 05

Dedication

Education

Welcome

Advertising & Marketing

Tools & Technology

Global Luxury Program

Agent Advantages

Sea Coast Gives Back

By the Numbers

Culture & Collaboration

Market Dominance

Join the Blue 2

At Coldwell Banker Sea Coast Advantage... We are proud of our consistent achievements and recognize that our people – agents, management, and staff – are the reason for our success. We have high expectations and strive to provide an exceptional level of service and an exemplary customer experience. Our structure is simple: 1. Our Clients 2. Sales Associates 3. Brokers in Charge & Staff Members 4. Management Team 5. Non-Competing Owner/Broker At Coldwell Banker Sea Coast Advantage, the staff and management work for the agents and are dedicated to helping you reach your goals! Coldwell Banker Sea Coast Advantage is an innovator and leader in the areas of training, technology, advertising, marketing, and agent services. Our local success in partnership with the national and international power of the Coldwell Banker brand is a proven winning combination. With access to exclusive tools, resources, and support, our agents are well-equipped and prepared to accomplish great things! Our culture of giving also plays a huge part in who we are and how we operate. We are committed to our clients, to each other, and to our communities. The compassionate and generous spirit of the Sea Coast Family truly makes us special. Our motto is “Do Something Nice for Someone Every Week”. It’s a simple idea but has a powerful impact as small acts of kindness create powerful connections and build strong relationships. We are glad you are considering joining our company and invite you to review and analyze this information as it pertains to your future. Our management team is here to answer any questions and guide you in the process. As the area’s premier real estate company and Southeastern North Carolina’s market leader for more than two decades, we are committed to our agents’ success and would love to help you grow your business and reach new goals. If there is anything we can do personally to be of assistance, please do not hesitate to ask! Sincerely,

Tim Milam CEO 910-617-4358 timmilam@seacoastrealty.com

Denise Kinney President 3 910-367-3325 denisekinney@seacoastrealty.com

Dedicated to

the love of

people & home since 1993. Coldwell Banker Sea Coast Advantage agents understand that home is far more than a location. Home is inextricably tied to family, to memories, to hope and to love. Each and every day, it’s a dream that we are privileged to help turn into reality. We are a company devoted to serving our clients, ensuring the success of our agents, and enriching the communities we serve. It’s something we call the Coldwell Banker Sea Coast Way. We invite you to learn more about our company and our values. We’re confident that you’ll understand why the most successful agents in the industry have joined Coldwell Banker Sea Coast Advantage, and why you should too.

Welcome to the Real Estate Company with Real Advantages. In every facet of our industry, Coldwell Banker Sea Coast Advantage sets the standard for innovation, expertise, training, and support. As a Coldwell Banker Sea Coast Advantage agent, you’ll have access to state-of-the-art technology, the strength of a global network and an empowering culture of excellence— Advantages that will elevate your brand in the minds of consumers and distinguish you from the competition.

Innovative Tools for a Competitive Advantage. Coldwell Banker Sea Coast Advantage equips agents with cutting-edge technology and exclusive resources necessary to excel in the real estate industry. Our internal Sea Coast Tools site simplifies platform access and content sharing, while our marketing offerings, CRM options, and print collateral support success across all channels. Agents benefit from a high-traffic company website (SeaCoastRealty.com), customizable personal sites, and lead generation tools for seamless client acquisition. And our Buyer Locator platform uses big data and machine learning to analyze and identify potential buyers for ultra-targeted marketing. We also provide comprehensive group and one-on-one training, with experienced managers and a dedicated staff offering ongoing guidance to help you master new technologies and tactics. Our combination of customized tools, proprietary resources, and comprehensive training ensures agents can fully utilize our offerings to grow their business and reach their goals.

Sea Coast Tools Sea Coast Instants

Property Promo Packs

Leveraging the power of Al and automation to make your business more efficient and more streamlined than ever before, Sea Coast Instants creates property descriptions, agent bios, email signatures, social media graphics, and property flyers in a literal instant! Simply submit a quick form and content is delivered directly to your inbox.

A favorite from Sea Coast Instants. Every time you secure a listing, we automatically deliver a complete, professional marketing kit straight to your inbox, including a ready-to-print property flyer, social media graphics for Just Listed and Just Sold promotion, and a URL and QR code for a single property website.

Listing Concierge A professional concierge service to market listings from start to finish, including print and digital materials and even social media advertising, all managed on your behalf and with your approval every step of the way! Several packages are available to fit your needs and budget.

Sea Coast Seller Web Advantage A highly efficient, agent-branded Seller communication platform. It automatically emails Sellers color reports on a set schedule. These reports break down everything from their home's current competition in the market to the number of online views their property has received.

Client BAY CRM A fully integrated contact and lead management program complete with action plans, drip campaigns, buyer portals, eMarketing, and a variety of other tools.

Automatic Postcards Opt in to our Set-It-and-Forget-It program to have Just Listed & Just Sold Postcards, branded to you, sent to a radius around the property automatically for every listing.

Agent Website Every agent is provided a fully customizable website, complete with property search and client portals, linked directly to their CRM. These sites offer built-in features for lead capture, including complete (and ultra customizable) landing pages for home valuation, buyer/seller guides, and more.

Social BAY The most advanced social media marketing tool in real estate. With automatic listing posts, curated localized content, and the ability to run ads to promote listings, generate leads, and promote your personal brand with just a few clicks, Social BAY keeps agents top of mind and ahead of the curve.

Buyer Locator

List Trac

In this ultra-simple platform, predictive analytics and machine learning combine with Big Data to identify likely buyers, outline area demographic details, and illustrate income, owner/renter populations and more to make targeted marketing effortless.

Online activity reporting for listings, including views, leads, shares, and favorites captured from major portals, broker sites, and MLS systems, while keeping sellers informed with a weekly agent-branded report showing their property’s performance online.

Sea Coast Market Monitor

Market Quest

Generate multi-page, full-color monthly or quarterly Market Stats reports branded to you and delivered to your inbox. Professional, current, and ready to share, the data is great for Farming, Sphere Marketing, and more. You can also access companybranded evergreen reports you can link, print, or use in your marketing.

Market share & real estate trend graphics allowing you to promote your brand and inform clients and prospects of your market expertise via social media, newsletter, listing presentations, and more.

Testimonial Tree Automatically request reviews from your clients after closing. This system allows you to manage feedback, post positive reviews to numerous platforms including Zillow, Google and Realtor.com, and create graphics for use on social media, in listing presentations and more!

Monthly E-Newsletter Each office produces a monthly E Newsletter including content relevant to your specific area, and detailed local market statistics. Add your photo and contact info and send as is OR add as much additional content as you would like before distributing to your sphere. The templates are fully customizable.

Xpressdocs Agent-branded print and digital marketing collateral, including postcards, flyers, and social media content. Automated Property Marketing (APM) for just listed, just sold, price reductions, and open house promotions. This user-friendly platform prints and mails on your behalf with various options to fit your marketing needs and budget.

DotLoop Online transaction management that integrates all standard forms with signature capabilities for all parties to the transaction. A variety of template packages are available, allowing you to customize your clients’ transaction experience.

Designed and Built for Agent Success. We’ve created a model designed to support your goals, strengthen your position and presence in the market, and help you build a business that lasts —one that can evolve, adapt, and scale over time. From powerful brand recognition and consistent opportunities to grow, to programs that support your marketing, income stability, and long-term success, every element is thoughtfully designed with the agent in mind. These are impactful resources that give you greater control, more confidence, and unlimited potential. When you align with a company that invests in you at every stage, you gain more than momentum—you gain the clarity, consistency, and support to grow your business your way.

Agent Advantages Sea Coast Advantage Brand Recognition & Market Share Coldwell Banker Sea Coast Advantage has been recognized as the #1 real estate company in Southeastern North Carolina for more than 25 years, earning strong public trust and widespread brand recognition. This established reputation provides agents with a powerful advantage, making it easier to attract clients, secure additional listings, and drive more sales.

Internet Leads Teams Sea Coast Advantage makes significant investments to generate buyer leads which, in turn, are passed along to lead teams. Over 40% of the company’s sales are in-house sales, so our listing agents reap the benefit of additional buyer leads being distributed to our agents as well.

Prospecting Lists Contact information for For Sale By Owner & Expired Listings, as well as addresses around the radius of a subject property, is only an email away! Simply request a list from our I.T. Help Desk. These lists are scrubbed against the National Do Not Call Registry and are available at no cost to you.

4-Year Advantage Guarantee After completing 4 years with the company, if an agent reaches any of our levels 1-7 on Agent Earned Income, their split will never go below any level they achieve. They can go higher, but once they earn any level, they will never go back below that respective level.

Non-Competing Owner & Managers All leads, regardless of how or where they were generated, are directed to an agent. Management does not compete with our agents or receive incoming leads.

Mega Producer Club Once an Individual Agent or Team Leader reaches $10 million in sales during a calendar year, they are then eligible to receive a monthly bonus (between $500 and $3,000) to use as they choose for the marketing of their business.

Power Producer Club Once an Individual Agent or Team Leader reaches $7-9 Million in sales during a calendar year, they are eligible to receive a monthly bonus (between $225 and $325) to use as they choose for the marketing of their business.

Team Structure & Development From building clear team structures and agreements to providing recruiting assistance, training, and accountability support, we help you create a strong foundation and a team that’s built to last.

Loyalty Commission Beginning on an agent’s third anniversary with the company, the agent is locked into a minimum level on the commission schedule. The longer the agent is with the company, the higher the level that they are locked in. From there, the agent’s commission level can only go up. It will never go down.

Mail Match

Closing Coordinator Program

Every individual agent or team is eligible to be reimbursed 50% of their direct mailing costs up to $200 each month. (Mega and Power Producers are excluded since they already receive monthly bonuses.)

This optional Program is a huge time and money saver for agents. The in-house Closing Coordinator handles most tasks from contract to closing. In many cases, this additional support has allowed agents to cut back on their own administrative staff.

Training Reimbursement Based on their prior year’s GCI, every qualifying agent is eligible for $250 - $1,000 to use toward approved educational/training courses.

Builder Bonus Sea Coast Advantage sells more new homes than any other real estate company. As a thank you, agents keep 100% of any specific bonuses offered by builders that we represent (less the Coldwell Banker Sea Coast Advantage franchise fee).

Client Party Reimbursement Sea Coast matches up to $500 of the costs associated with your annual Client Appreciation Party.

Pop By Program We offer two logo-branded options every month that agents may order. We purchase the items in bulk and pass the savings on to you—no setup or shipping fees and no order minimums. Your Pop Bys are hand-delivered to your office.

Shared Concessions In order to close a deal, sometimes concessions may be necessary. Sea Coast Advantage will share in the concessions with you with your manager’s approval.

Relocation & Referral Networks Coldwell Banker Sea Coast Advantage is a member of the CIH | Leads Network with real estate partners throughout the nation and our relocation team handles and tracks referrals on our agents’ behalf. Sea Coast also has ownership in offices along the South Carolina coast from Myrtle Beach south to Pawleys Island. We are also partners with Coldwell Banker Advantage which serves major markets including Raleigh and the Triangle, Fayetteville, Southern Pines, Pinehurst, Greensboro, Winston-Salem, the Triad area, and Asheville. Agents place referrals from region to region and consistently generate additional transactions.

More Advantages: Pre-Listing Packages New Agent Concierge No-Cost Yard Signs & Frames Listing Presentation Support Business Plan Development In-House Transaction Splits Social Media Presence

WealthEngine Prospect Engagement Platform Open House Promotion Agent Profile Pages Direct Deposit E&O and Cyber Insurance Marketing Materials & Presentations Document Binding Systems Social Media Content Calendar & Graphics

At Your Service. Success in real estate requires the right support, the right strategy, and the right tools. At Coldwell Banker Sea Coast Advantage, every department is designed with one purpose in mind: to help you operate at a higher level. From marketing and relocation to photography, new homes, and in-office support, our expert staff and management provide guidance, training, and powerful resources that streamline your workflow and strengthen your business. With proven systems and innovative tools at your fingertips, you can save time, simplify processes, and execute with confidence and consistency. This approach allows you to stay focused on what matters most—building relationships, serving your clients, and growing your business—while operating with the efficiency and professionalism that today’s market demands. Because when you’re equipped with the right tools and expertise, there’s no limit to what you can achieve.

Service Departments Photography Our Photography Department offers fast turnaround time and expert service with twilight shots, drone photos and video, land & lot packages, virtual staging, 3D tours, floor plans, measuring and more. They also offer headshots and team photos as well as videography services for your branding and personal-marketing needs!

Relocation Refer family, friends, & clients with the confidence that they will receive expert care & unparalleled service. Managing military, corporate, and personal relocation, these awardwinning, dedicated professionals safeguard your relationships, manage the placement of your referral with a trusted agent, & guarantee your referral fee.

Marketing Our team of marketing professionals works tirelessly to affirm our reputation for honesty and integrity and promote our brand and its place at #1 in our local markets, southeastern North Carolina, and the nation. We also provide tools, training, and resources to help you grow your business and ensure that our agents continue to be the best of the best.

New Homes Coldwell Banker Sea Coast Advantage is proud to represent the area’s finest builders. We can provide the significant insight you need to work with builders and developers and serve your new-home clients at the highest level. From traditional print materials to cutting-edge digital options, we have the tools and the expertise to provide expert marketing support, including sales collateral, billboard placement, street signage, website hosting, landing page design and so much more. We offer exceptional service to your builder and developer clients, including competitor analysis and research, marketing strategy and budget recommendations, price, product, and position recommendations, lead generation and detailed reporting.

Your Office Support Staff Each office is staffed with support personnel to provide agents service with anything from entering your properties into the MLS, creating flyers & postcards, assisting with bulk mail and so much more. Our Support Specialists are the cornerstone of our company and the smiling face that will greet you and your clients every day. 17

Technology Support I.T. Help Desk

14,673 Support Requests

69%

4.5 Mins. RESOLVED Average Response Time

in Under an Hour

SeaCoastRealty.com Stats

690,976

99,162

1,550,873

89,408

WEBSITE VISITS

Page Views

Agent Profile Views

Facebook Generated Click-Throughs

18 *per 2025 data

Professional Tech Support You Can Count On. When technology works, your business moves forward seamlessly. When it doesn’t, you need fast, reliable support you can trust. Our I.T. Help Desk is built to keep you up and running, with knowledgeable professionals ready to assist with whatever you need, whenever you need it. From troubleshooting devices and resolving software issues to helping you install and set up the tools that power your business, our team is here to make technology simple and accessible. With responsive support and the ability to assist you remotely, help is never far away—whether you’re in the office, at home, or on the go. It’s all designed to keep you focused where it matters most - Serving your clients with confidence, while knowing the technology behind your business is in good hands with a qualified team of professionals.

We Speak Your

Language.

We Believe in the Power of Communication. With agents who are fluent in multiple languages, we mirror our community – A melting pot of cultures and backgrounds. We’ve Been the Area’s #1 Real Estate Company for the Past 26 Years. That Translates Well in Any Language.

Marketing Collateral When You Need It. Ready, Set, Now! With our Sea Coast Instants programs, professional marketing collateral is created for you – literally, in an instant. Leveraging the power of AI & Automation, we’ve created a streamlined solution that generates the content your business needs to operate efficiently and maintain consistency. From agent bios and listing descriptions, to property flyers and social media graphics, it’s a smart, fast, and easy way to keep you visible, engaged, and on track.

#1 #1

COLDWELL BANKER IN THE NATION

REAL ESTATE COMPANY in Southeastern North Carolina

OVER

$3.4 8,200

OFFICES

To Serve Your Clients

850

Brand Online

Sales Volume in 2025

Sales Associates

26 years

MOST VISITED

BILLION Transaction Sides in 2025

For the past

42%

IN-HOUSE Sales Percentage SERVING

70+

Staff Members to Support Your Business

Counties

Coldwell Banker Sea Coast Advantage Regional Presence Founded in 1988, Coldwell Banker Sea Coast Advantage has steadily and strategically grown from a small firm to the area's largest and best-selling real estate company. Our growth has been a natural progression and our success stems from the fact that we are a local company with expertise in each of our markets, combined with the power, tools, and network of the Coldwell Banker brand. Year after year, our Team of experienced, knowledgeable agents propels us to reach new goals by providing extraordinary customer service and successful outcomes for our clients. We also take great pride in our culture of caring and are committed to giving back to the communities where we live and work. We’ve been the area’s #1 real estate firm for over two decades. That’s Success You Can Trust.

Education & Training that Help You Reach Your Full Potential

Whether you’re an experienced professional or just starting your real estate journey, learning is essential. Our education and training programs are compiled from the proven strategies of top-performing agents, and then designed and built to turn those insights into practical, results-driven actions. From setting clear goals and maximizing resources to winning listings and confidently negotiating transactions, agents gain skills and acquire the habits necessary to boost productivity and ensure success.

Classes & Workshops In addition to our multi-level foundational and progressive professional development curricula, individual classes and workshops on specific topics are also scheduled continuously to equip agents with the knowledge and skills to succeed in the always-evolving real estate landscape. Both Live Classes and Trainings via Zoom are offered in our individual offices and company-wide, and are also recorded for agents who prefer viewing at their own pace and as their schedule permits.

The Best Advertising and Marketing in the Industry. In real estate, exposure is everything and the Coldwell Banker® brand provides it at every level and through a multitude of avenues. For over a decade, our national advertising campaigns have scored highest in effectiveness for the real estate category*, providing continued name and brand recognition that benefits the entire network and its affiliated agents. Customized versions of national ads and accompanying collateral are also provided at the agent level to further enhance your image as a real estate professional. Additionally, with an experienced and dedicated in-house marketing team, Sea Coast boasts the most strategic, dynamic, and engaging marketing and social media presence in our market areas. *ACE Metrix Scores 2012-2025 Real Estate Category

$260

million

in daily luxury sales*

28 *Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2025. USD$.

We Know Luxury. The Coldwell Banker Global Luxury Program Sets the Standard in Luxury Real Estate Marketing. Among the most successful names in high-end real estate, the Coldwell Banker Global Luxury Program is powered by agents world-wide who deeply understand this market’s intricacies and clientele. With proprietary tools and resources, a luxury certification course and accompanying designation, a flagship publication – Coldwell Magazine, and an unrivaled international referral network, the Global Luxury program is an extraordinary force in the luxury real estate space. For the agent with a desire to enter or expand their presence in the luxury market, there is no better partner to strengthen connections and ensure success. 29

Sea Coast Gives Back. At Coldwell Banker Sea Coast Advantage, we are committed to supporting the communities where we live and work. Through our “Sea Coast Gives Back” program, our sales associates, staff, and management generously donate their time, talents, and resources to a variety of organizations and non-profits. From Habitat for Humanity, community organizations and local school events to national medical advocacy and research initiatives, we make investing in our communities and their people an important part of our mission.

Fun is Fundamental to Success. Coldwell Banker® knows how to mix business with pleasure! Gen Blue is a one-of-a-kind international conference and celebration for all to enjoy. Through a mix of networking, learning, and entertainment, it’s the ultimate opportunity to enhance your knowledge and expand your partnerships. Keynote speakers are there to inspire. Top Producers and industry leaders are there to share insights. A-list entertainment is there to provide the fun. It’s an unparalleled opportunity to grow, develop and become the best you can be!

Launch & Fusion Yield Collaboration & Connections. The Advantage Family of Companies – Coldwell Banker Sea Coast & Coldwell Banker Advantage – comes together for education, networking, and fun at our Launch & Fusion conferences. Featuring national speakers, educational sessions, agent-led panels and workshops, and exclusive presentations from Coldwell Banker executive leadership, these events offer unmatched opportunities for our agents.

Our Mission To help buyers and sellers achieve their real estate goals by providing extraordinary customer service in all of our markets.

Our Values Home Home is at the heart of everything we do. It’s more than a place – it’s the foundation of relationships, milestones, and dreams. We believe in relaying that importance of home to our clients and are committed to their experience but we’re also dedicated to creating that same sense of belonging to our agents. You’re part of something grounded, supportive, and built to last. There’s no place like home.

Family Our culture is built on connection, support, and showing up for each other. Whether celebrating wins or navigating challenges, you’re surrounded by people who genuinely care. We value the communities we serve as well as our agents and their families. We strive to honor the balance of work and life and we recognize that family is what matters most.

Integrity We do the right thing – Every Time. That principle guides every conversation, every transaction, and every decision. It’s the foundation for building trust with our clients and with each other. In a business built on relationships, our commitment to honesty and professionalism is what sets us apart and has sustained our long-term success.

Innovation We don’t just keep up - We lead. Innovation is woven into how we support our agents, serve our clients, and help you grow your business. From high-tech tools and services to forwardthinking systems and strategies, we’re consistently searching for ways to make things more efficient and more effective and in turn, ensuring that our agents are always equipped to succeed. 34

It’s Time to Join The Blue. In 1993, Coldwell Banker Sea Coast Advantage set out to create the highestquality real estate experience centered around the needs of our clients. We believed that goal required knowledgeable, dedicated, and trustworthy agents. And we were committed to supporting those agents with the tools, resources, and culture that they need to succeed. Today, that commitment remains the same. Coldwell Banker Sea Coast Advantage is home to professionals who value a strong support system, unmatched tools and resources, a collaborative environment, and increased opportunities for growth. We invite you to become a part of a company that values professionalism, development, and a shared commitment to provide the utmost level of service to our clients.

It’s time to join a real estate company that’s as extraordinary as you are. We invite you to discover why some of the most successful agents in our region call Coldwell Banker Sea Coast Advantage home.

SeaCoastRealty.com/careers Alex Paen (910) 540-4562