BRAND STANDARDS & STYLE GUIDE
The Coldwell Banker® brand is the North Star of the real estate industry – devoted to the service of our clients, the success of our network and the remarkable power of home.
LOGO GUIDELINES FRAMED LOGO
MONOGRAM LOGO
This version of the logo may only be used in
This version of the logo may only be used in
Coldwell Banker Blue on a light background.
white on a dark background. It may not be
It may not be used in reverse on a dark background.
used in reverse on a light background.
LOGO GUIDELINES The Coldwell Banker logo must always appear on promotional literature in a prominent location and appropriate size. Logo mark must always include the DBA (doing business as) “Sea Coast Advantage”.
1/8” wide
SIZE REQUIREMENTS Logo mark must be at least 1/8” in width for the framed logo or 1/8” in height from base of the B to top of the C in the monogram logo.
1/8” high
SAFETY DISTANCE No other copy or graphics may be placed any closer to the logo than 1/2 the height of the blue logo box.
LOGO COMPLIANCE RULES FOR USAGE DO NOT Place any other copy or graphics in or immediately around the mark. Nothing else is allowed in or next to the blue box.
DO NOT Use the framed logo in any color other than PMS 280. Do not use the monogram logo in any color other than white.
DO NOT Use any texture, shading or effects for the mark.
DO NOT Reverse the marks. The "CB" will always be white!
LOGO COMPLIANCE RULES FOR USAGE
DO NOT Stretch or condense the mark.
DO NOT Superimpose any image or copy over the mark.
SOLD
DO NOT Place the mark at an angle.
DO NOT Use the mark as a copy element.
This home is offered by
SOLD
LOGO VARIATIONS FRAMED LOGO FORMATS
VERTICAL
VERTICAL STACKED
HORIZONTAL STACKED
MONOGRAM LOGO FORMATS
VERTICAL
VERTICAL STACKED
HORIZONTAL STACKED
COLOR PALETTE Coldwell Banker Blue is our signature color. It is the only color approved to be used in our logo. The secondary colors can be used as background colors and to add variety to designs. White space is incorporated generously for a clean, contemporary look and easy readability. Black is our go-to for body copy and bold headlines.
T YPOGRAPHY PRIMARY FONT
Coldwell Sans ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 ! @#$%
Light Regular Medium Semibold Bold
(Download these fonts for free on CB Desk)
TYPOGRAPHY SECONDARY FONT
Roboto AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz 1234567890 !@#$%
Thin Light Regular Medium Bold Black
Roboto is the font family used for all body copy.
For all logo and branding inquiries, contact Marketing@SeaCoastRealty.com For yard sign questions, contact CarolynOwnby@SeaCoastRealty.com
©2025 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 257GBS CB_7/25.