Assocation Membership Veteral to Lead Membership & Business Development

SEAA is pleased to announce the appointment of William Hutabarat as Director of Membership and Business Development. Hutabarat brings more than 12 years of experience in association management, having worked with nearly 50 professional and trade associations, including construction-related groups.

Most recently, as Account Executive at Big Red M, he generated more than $2.5 million annually in exhibits, sponsorship, advertising, and membership sales. Prior to that, he served as Manager of Partnership Administration for the American Society of Landscape Architects, where he developed innovative sponsorship programs and media partnerships that created new revenue streams.

Hutabarat will oversee all aspects of member recruitment and retention programs, sponsorship and event sales, and strategies to increase the visibility of SEAA through social media, promotional campaigns, and events. He will also maintain the membership database, providing regular updates on recruitment progress and retention success.