SEA Website Brief

WE'D LIKE TO KNOW A LITTLE MORE ABOUT YOUR PROJECT. PLEASE ANSWER THE FOLLOWING QUESTIONS SO THAT WE CAN PREPARE A TAILOR-MADE PROPOSAL FOR YOU.

01

WEBSITE SPECIFICATION COMPANY NAME COMPLETED BY

DATE

BACKGROUND

01

PLEASE TELL US ABOUT YOUR ORGANISATION AND WHAT YOU DO

02

HOW LONG HAVE YOU BEEN ESTABLISHED?

03

DESCRIBE THE COMPANY USING 10 ADJECTIVES (E.G. INNOVATIVE, TRADITIONAL, ETC)

YOUR CURRENT WEBSITE

04

PLEASE CONFIRM YOUR CURRENT WEB ADDRESS

WWW.

02

WEBSITE SPECIFICATION 05

WHAT DO YOU LIKE ABOUT YOUR CURRENT SITE?

06

WHAT NEEDS IMPROVEMENT?

07

HOW DO YOU FEEL ABOUT THE BRAND / DESIGN?

08

WHAT LEVELS OF TRAFFIC/ENQUIRIES DO YOU GET FROM THE SITE?

09

DO YOU HAVE GOOGLE ANALYTICS OR TRACKING SOFTWARE?

YES

NO

WEBSITE SPECIFICATION 10

03

WHO IS RESPONSIBLE FOR UPDATING THE SITE, HOW OFTEN AND FOR WHAT PURPOSE?

YOUR NEW WEBSITE

11

WHAT ARE THE AIMS OF THE WEBSITE? E.G. MORE ENQUIRIES, MORE TRAFFIC, INCREASED BRAND AWARENESS, SHARE INFORMATION, ETC.

12

WHO IS THE TARGET AUDIENCE? HAS THIS CHANGED SINCE THE OLD WEBSITE?

12

IS THE WEBSITE PART OF A RE-BRAND OR NEW PRODUCT LAUNCH?

WEBSITE SPECIFICATION 13

ARE THERE OTHER MARKETING ASSETS THE WEBSITE SHOULD TIE IN WITH?

14

WHAT ARE THE USPs (UNIQUE SELLING POINTS) FOR YOUR COMPANY / YOUR SERVICES?

15

WHO ARE YOUR COMPETITORS (PLEASE LIST THE TOP 5):

NAME WEBSITE NOTES

NAME WEBSITE NOTES

04

05

WEBSITE SPECIFICATION NAME WEBSITE

NOTES

NAME WEBSITE

NOTES

NAME WEBSITE

NOTES

DESIGN

16

DO YOU HAVE A SET OF BRAND GUIDELINES?

YES

NO

17

DO YOU HAVE A HIGH RESOLUTION VERSION OF YOUR LOGO?

YES

NO

WEBSITE SPECIFICATION 18

PLEASE LIST 5 WEBSITES YOU LIKE AND THE REASONS WHY

WEBSITE NOTES

WEBSITE NOTES

WEBSITE NOTES

WEBSITE NOTES

WEBSITE NOTES

06

WEBSITE SPECIFICATION

07

CONTENT

19

20

DOES THE SITE STILL MEET THE NEEDS OF THE TARGET AUDIENCE? DO ANY PAGES NEED ADDING? ARE THERE ANY LEGAL WEBSITE REQUIREMENTS FOR THIS SECTOR?

WHO WILL SUPPLY THE CONTENT? IS THERE BUDGET FOR SEA TO HELP WITH COPYWRITING TO ENSURE BETTER USER ENGAGEMENT AND SEARCH ENGINE OPTIMISATION?

21

WHAT IS THE TONE OF VOICE OF THE COPY (E.G. FRIENDLY, FORMAL, CHATTY, SOPHISTICATED)?

22

DO YOU HAVE ANY CORPORATE IMAGES, PHOTOGRAPHY OR VIDEOS?

WEBSITE SPECIFICATION

08

TECHNICAL BUILD

23

WHAT FEATURES AND FUNCTIONALITY SHOULD THE SITE HAVE - TICK ANY THAT APPLY NEWS

CALENDAR

SOCIAL MEDIA PROFILE ICONS

VIDEO CONTENT

TWITTER FEED

CONTACT FORM

SOCIAL MEDIA SHARING ICONS

OTHER FORMS (E.G. QUOTATION)

CASE STUDIES / PROJECTS

RESOURCES (PUBLIC)

CLIENT TESTIMONIALS

RESOURCES (PASSWORD PROTECTED)

GALLERY

MAILING LIST SUBSCRIPTION

SLIDESHOWS FOR IMAGES

MEMBERS AREA

E-COMMERCE

DOWNLOAD BROCHURE

ADS

TEAM PROFILES

DONATIONS

GOOGLE TRANSLATE

OTHER

NOTES AND IDEAS

09

WEBSITE SPECIFICATION 24

DO YOU ALREADY OWN THE DOMAIN(S)?

YES

NO

ENTER ANY SECONDARY OWNED DOMAINS

25

WILL YOU REQUIRE HOSTING (LINUX BASED)?

YES

NO

26

ARE THERE ANY LOGIN AREAS / PORTALS REQUIRED?

YES

NO

YES

NO

IF YES, WHAT IS THEIR FUNCTION?

27

ARE THERE ANY ACCESSIBILITY REQUIREMENTS? E.G. ARE YOU TARGETING THOSE LIKELY TO HAVE HEARING / SIGHT PROBLEMS?

IF YES, WHAT DO WE NEED TO CONSIDER?

ONGOING REQUIREMENTS

28

WHO WILL BE RESPONSIBLE FOR CONTENT UPDATES ON THE SITE?

SEA

CLIENT

29

WHO WILL CARRY OUT THE TECHNICAL MAINTENANCE OF THE SITE?

SEA

CLIENT

WEBSITE SPECIFICATION

10

PROMOTION

30

HOW WILL YOU BE PROMOTING YOUR NEW WEBSITE?

NOTES

NEED HELP?

IF YOU'D LIKE CLARIFICATION ON ANY OF THE QUESTIONS ABOVE, PLEASE GET IN CONTACT WITH:

01227 768808 HOLLIE@SEA-LTD.CO.UK

SEA/HP/1400

HOLLIE PITTS, ACCOUNT MANAGER

THANK YOU

PLEASE RETURN THIS FORM TO HOLLIE@SEA-LTD.CO.UK

WE'LL COME BACK TO YOU SHORTLY WITH OUR THOUGHTS