What’s in the Box?
Inside this box, you and your little one will find a complete at-home spa kit, perfect for sharing a moment of calm and fun. We’ve chosen the gentlest, kindest ingredients for this very special first facial.
Before you start:
• Grown-ups, have a quick read through the Hints & Tips on page 5 to help you set the scene.
• Get ready to follow the Step-by-Step Ritual together on page 6 and look out for the QR code for our special audio walk-through. It’s a lovely way to guide you both through this relaxing experience.
“Mix-Your-Own” Face Mask
Have fun playing skincare chef! Mix together the clay powder and gentle rose water to create your very own face mask.
See Page 22
Your Spa Headband
The first step to looking and feeling like a real spa client! It’s perfect for keeping your hair comfy and clean.
Gentle Creamy Cleanser
A soft, kind, and fragrance-free lotion to gently cleanse away the day’s adventures and prepare the skin for its treat.
See Page 18
Happy Skin Moisturiser
A soft, kind, and fragrance-free cream for a final face cuddle, leaving skin feeling happy and hydrated.
See Page 24
Your Spa Tools (Bamboo Pad & Spatula)
A reusable bamboo pad for cleansing and a little spatula for perfect mask-mixing.
02| What’s in the Box?
Hints & Tips 06| Step by Step Guide
QR Code for Audio Guide
Happy Skin Massage Map
Word Search
Skincare Duo
Mix-Your-Own Face Mask
Skincare Duo
Helping Our Planet Smile
Mix-Your-Own Face Mask 14| Helping Our Planet Smile
David Allerton Founder
Founder’s Welcome
Hello and welcome,
I’m so happy you’re opening this box together. At SE-LF, we believe that learning to be kind to ourselves is one of the most important things we can do, and it’s a wonderful journey to start when you’re young.
A Little Kindness for Your Skin and
a moment of calm for your mind
This ‘My First Facial’ experience is about so much more than skincare; it’s a small, kind ritual you can share. It’s a chance to press pause on the busy world and enjoy a quiet, happy moment of connection. For grown-ups, it’s an opportunity to teach a little one about the joy of looking after their skin. For little ones, it’s a chance to feel pampered, safe, and special.
Here at SE-LF, we firmly believe that taking time for yourself is never selfish—it’s actually one of the most important things anyone can do. That’s why we put so much care into creating these boxes for you and your little one. We make gentle, effective products and package them in ways that are kind to the planet.
You can feel good knowing this moment of self-care is a moment
of kindness for the world, too. We’re a Carbon Neutral Certified business, which means we support projects that help balance our environmental footprint. Through our reforestation partnerships, we’ve now planted over 1800 trees, the equivalent of almost 5 football pitches!
Our mission is to give people the tools they need to feel good, both inside and out. That’s why inside this box, you’ll find this guide and a special audio experience waiting for you (just scan the QR code or find us on our website, YouTube & Spotify). It will walk you through how to use everything, and more importantly, guide your little one through some simple relaxation techniques.
So get comfy, have fun, and enjoy this simple, beautiful ritual together.
Hints & Tips
Let’s get ready for a wonderful, relaxing time! This guide is written for you both to share. Grown-ups, the main text is for you, and parts written like this are for little ones to follow along with.
For the Grown-Up (Our Spa Therapist):
Create a Calm Corner: Find a comfy space with cushions and blankets. Dim the lights to make it feel like a real spa escape.
Prepare Your Tools: Fill a small bowl with lukewarm water, get a towel and lay out your tools—the cleanser, bamboo pad, mask ingredients, and moisturiser—so everything is within easy reach.
Gentle is the Magic Word: Use soft, gentle, sweeping motions. The goal is a light, loving touch. Talk your little one through what you are doing next so they always feel comfortable.
A Quick Safety Note: This experience is designed for children aged 5 and over. Please consult a doctor before use if your child has any specific skin concerns or allergies. The products should always be applied by an adult, and children should not be left unsupervised with them at any time.
For Our Little Client (You!):
Get Super Comfy: Put on your favourite pyjamas, snuggle in and make yourself cosy. This is your time to be pampered!
Wiggle & Relax: Before you start, try wiggling all your fingers and toes, and then let them go all floppy. This is a great way to tell your body it’s time to relax.
Tell Your Grown-Up How It Feels: Does the mask tickle? Does the moisturiser feel soft like a cloud? Your grown-up would love to know what you’re feeling!
Step by Step Guide
Step 1: Mix Your Own Face Mask!
Open the Green Clay Powder tin and carefully pour in all of the Rose Water. Mix it together with the Bamboo Spatula until you have a smooth, creamy paste.
This is a fun bit! Let’s mix the special earth powder and gentle flower water together to create your very own face mask.
Step 2: Get Spa-Ready!
Help your little one pop on their super-soft Spa Headband. Make sure it’s comfy and is holding all their hair gently away from their face.
It’s time to look like a real spa VIP! This will keep your hair all snug and out of the way.
Step 3: The Gentle Cleanse
Take a small, pea-sized amount of the Gentle Creamy Cleanser and warm it between your fingertips. Gently massage it all over your little one’s face and neck. Now, dip the Reusable Bamboo Pad in your bowl of warm water and squeeze it out. Use the warm, damp pad to softly wipe away the cleanser. Pat the skin dry with a soft, clean towel.
First, a lovely gentle face wash. This creamy lotion will softly clean away the day’s adventures.
Step 4: Apply Your Freshly Mixed Mask
Using your fingertips or the spatula, apply a thin layer of the mask all over the face, avoiding the eye and mouth area.
Now for the best part! This will feel cool and soothing as it goes on. As it dries, you might feel it start to tighten and see little cracks appear – that’s the clay gently doing its work!
Scan Me
Follow the QR Code to find our guided meditation, as well as our full audio guide for this experience. You can also find this on Spotify, YouTube or Amazon Music; by searching “SE-LF My First Facial”
Step 5: A Five-Minute Dream
Let your little one lie back and relax for 5 minutes while the mask works its magic. This is the perfect moment to play our special children’s meditation - scan the QR Code above.
Time to lie back, close your eyes, and dream for five minutes. Let the mask do its quiet work while you listen to a calming story.
Step 6: Wash It All Away
This step can take a little while, so being patient is key. Using your clean bamboo pad, begin to gently wipe the clay mask away. It’s best to use small, soft wipes, focusing on one little area at a time. You’ll need to rinse the pad in your bowl of water often to keep it clean and make sure you squeeze out any excess water before wiping your child’s face.
Let’s see your fresh, clean skin! We’ll use the warm, soft pad to gently wipe the mask all away.
Step 7: The Happy Skin Massage
Warm a tiny, pea-sized amount of Fragrance-Free Moisturiser between your fingers and gently massage it into the skin, following the simple Massage Map on the next page.
Time for a final face cuddle! This soft moisturiser will leave your skin feeling happy and loved.
Grown Ups
You may find that there is still some product left over. Why not treat yourself to a facial afterwards?
The Happy Skin Massage Map
This little map shows you the best way to give a gentle, relaxing face massage.
Use your fingertips to apply the moisturiser in soft, light, sweeping strokes. Always move upwards and outwards, as shown by the arrows. This is not only calming but also helps the moisturiser to absorb beautifully.
Take your time and enjoy this final moment of connection.
Time for your face cuddle! Your grown-up will follow this secret map to give you the most relaxing face massage.
Feel how their fingertips glide like little feathers, helping the soft cream to sink in and make your skin feel super happy and hydrated.
Just close your eyes and enjoy.
The SE-LF Wellness Word Search
SE-LF is all about trying to do good for people’s skin, their minds and the planet.
See if you can find these words which mean a lot to us.
SKINCARE
Our Kind & Gentle Skincare Duo
For this special first facial, we believe in keeping things simple. That’s why both our Creamy Gentle Cleanser and our Happy Skin Moisturiser are built around the same core of kind, plant-based ingredients. This ensures your little one’s skin is cleansed and then hydrated with a consistent, soothing touch, respecting its delicate natural balance.
Our Cleanser and Moisturiser are like best friends for your face! They share lots of the same happy ingredients to make sure your skin is looked after in the kindest, gentlest way from start to finish.
The Gentle Stars of the Show:
Light Plant Oils (from Coconuts & Grapes):
We use a blend of light, nourishing oils that are wonderful emollients. In the cleanser, they work to gently dissolve and lift away dirt. In the moisturiser, they provide lasting, non-greasy hydration, leaving the skin feeling soft and supple.
These lovely, light oils are super gentle. First, they help wash away the day’s adventures, and then they give your skin a big drink of moisture to keep it feeling silky smooth.
Plant-Based Glycerine:
For the Grown-Up: A natural humectant derived from vegetables. In both products, it acts like a moisture magnet, drawing hydration into the skin. This prevents the cleanser from ever feeling drying and helps the moisturiser keep the skin plump and happy.
This clever ingredient is a moisture superhero! It helps your skin hold onto water, keeping it bouncy and fresh.
Vitamin E:
A gentle antioxidant that helps to calm the skin and protect its natural barrier, keeping young, delicate skin resilient against everyday environmental stressors.
This is like a little invisible shield for your skin, keeping it safe, strong, and calm.
“Mix-Your-Own” Face Mask
Part of the fun is getting to mix a beautifully fresh mask! This is a simple, two-part treat that combines mineral-rich green clay with soothing rose water. It’s a classic, natural way to gently purify and calm the skin.
You get to be a skincare chef! It’s time to mix the special earth powder with the pretty flower water. As it sits on your skin, you’ll feel it get a little tight and maybe even see some tiny cracks appear as it dries. Don’t worry, that’s just the clay doing its job to make your skin feel super clean!
The Special Ingredients:
French Green Clay:
Sourced from the volcanic foothills of France, this remarkable clay is a natural blend of three gentle clays. This combination makes it exceptionally good at drawing impurities and excess oil from the skin’s surface without being harsh or stripping. Kaolin is famously gentle and soothing, while Illite and Montmorillonite are highly absorbent, helping to deeply cleanse and calm any minor irritations. The clay is also naturally rich in minerals like silica and potassium, which help to maintain healthy, happy skin.
This special green powder comes all the way from French volcanoes! It’s like a super-gentle magnet for any dirt hiding on your skin, helping to lift it away so your face feels extra clean and fresh.
Gentle Rose Water:
A timeless skincare treasure, rose water has been used for centuries for its natural anti-inflammatory and hydrating properties. It is incredibly soothing, making it ideal for young or sensitive skin, and it helps to gently tone and refresh the complexion. Its delicate, natural scent also adds a calming aromatherapy element to the experience, making it the perfect gentle liquid to activate the clay.
This beautiful water is made from thousands of soft rose petals! It’s like a gentle, calming drink for your skin, making it feel happy, comfortable, and smelling as lovely as a garden.
Helping Our Planet Smile
SE-LF partners with Carbon Neutral Britain & One Tree Planted: planting over 1800 trees since 2023, the equivalent to 7.5 acres of reforestation
We believe that every small, kind choice can add up to make a big, positive change for our planet. From the very beginning, our mission has been to create self-care moments that are not only good for people but are also gentle on the environment. This philosophy goes into every decision we make, from our reusable containers and sustainable card boxes to the non-toxic vegetable inks we use for printing.
But we knew we wanted to do more. That’s why we took our commitment one step further by partnering with amazing organisations like Carbon Neutral Britain. Through these partnerships, we are proud to say that since 2023, we have planted over 1,800 trees in projects across Britain and the world. That’s a huge deal! It’s the equivalent of reforesting over 7.5 acres (that’s almost 5 football pitches!) and has remove over 300 tonnes of CO2e from the atmosphere.
Did you know that by enjoying this special facial, you’re being a superhero for the planet?
We think being kind to our world is super important. That’s why we team up with friends who love planting trees!
Trees are amazing. They help our planet to breathe and make cosy homes for birds and squirrels. Together, we’ve now planted over 1,800 trees! That’s enough to fill almost 5 whole football pitches! All those trees have helped clean the air—how much? Imagine the weight of 62 big elephants! That’s how much yucky stuff our trees have helped to clear up.
So, thank you for being an Earth Helper!
Our Promise to You (and the Planet)
At SE-LF, we believe in a few simple things that go into every product we create. It’s our promise to you, and this is what it looks like:
It means the products you’re holding are created to be gentle and effective, making you feel great.
It means your self-care moment is also an act of kindness to the planet, thanks to our focus on simple sustainability. And it means this is more than just skincare; it’s a chance to take a mindful moment for yourself and find a little bit of calm.
Thank you for being part of our journey.