2021 Family Cookie Guide

A resource to keep and refer to throughout the cookie season • Photos taken before the outbreak of COVID-19.

Girl Scouts San Diego

Family Cookie Guide

We’ve got this!

Dear Girl Scout families, 2020 will be remembered as a year like no other.

Braving isolation and uncertainty, our Girl Scouts have rallied their resources to support first responders, essential workers, and friends and families in need. Throughout, safety for girls and volunteers has remained our top priority.

Liza and Carol

When our girls join forces as cookie entrepreneurs, they are unstoppable! Each of us has a role to play to help them succeed. As we approach this unique cookie season with grace and patience, we have an opportunity to set strong examples for our girls.

Amid changing circumstances, our hardworking staff is compiling and sharing program information as quickly as possible. Pivoting when required, together we will provide a fun, rewarding, and safe cookie program for all, where: • Girls learn five essential life and business skills (goal setting, decision making, money management, people skills, and business ethics) and grow in confidence and leadership.

• Proceeds fuel Girl Scout adventures and community service. One hundred percent of cookie proceeds stay here to fund local service projects, STEM (science, technology, engineering, and math) programs and badge work, camp, outdoor exploration, and so much more.

• We bring smiles and a bit of normalcy to our community. Life becomes a little brighter, and our community appreciates that Girl Scouts is continuing, and the cookie program was not cancelled.

• Safety continues to be our first priority and families participate at a level they’re comfortable with.

Use this guide to start planning for an historical cookie season, and keep it handy for referral throughout cookie season.

Together, we are Girl Scout strong. We’ve got this!

2

Carol M Dedrich, MBA, CFRE

Liza Crisafi

Chief Executive Officer

Board Chair

FAMILY COOKIE GUIDE | 2021

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10 Digital Cookie 12 Contests and girl 14 achievements

Important dates

1 4 Girl rewards

Monday, Dec. 14 Troop initial order due

17 Ways to participate

December-January Troop cookie managers train girls and caregivers

20 Cookie merchandise headquarters

22

21 Up your cookie game 22

Health and safety concerning COVID-19

24 Calendar 25 Guidelines for participation, safety, and finances

27

Outdoor Program Experiences

28 Family Cookie Guide

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January Service Unit Cookie Kickoffs (virtual) Friday, Jan. 8 Girl Scouts San Diego virtual cookie rally Monday, Jan. 11 Digital Cookie begins; girls may take online orders Sunday, Jan. 24 In-person cookie program begins (9 a.m.)

Friday-Sunday, Feb. 19-21 National Girl Scout Cookie Weekend

Scavenger Hunt

FAMILY COOKIE GUIDE | 2021

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Girl Scout Cookies

An incredible opportunity for girls to do extraordinary things A girl finds sisterhood and connection during our Girl Scout Cookie Program. She may start insecure and quiet, but through the relationships she builds with other girls, her family, her troop, and her customers, she develops confidence. She leans on her herd for support to gallop and jump the highest hurdles. Together, We’ve Got This!

Girls unleash their inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ when they participate in the world’s largest entrepreneurial program. They also learn essential life skills that prepare them for the future. All dollars earned stay local to help power new and unique experiences for girls: a trip they’ll never forget, a service project that will change their communities forever, or building a lifetime of memories at camp.

Girls learn

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GOAL SETTING

DECISION MAKING

MONEY MANAGEMENT

PEOPLE SKILLS

BUSINESS ETHICS

To set goals and create a plan to reach them.

To make decisions on their own and as a team.

To create a budget and handle money.

To be confident through customer interactions.

To act ethically, both in business and life.

FAMILY COOKIE GUIDE | 2021

Girl Scouts is fun for the whole family!

Tailor your cookie experience

We understand how busy you are! Determine the ideal participation level for your family by selecting from the many options for girls, and/or talk with the troop leader or cookie manager. Just wanted to participate online with Digital Cookie? That’s OK!

Support your Girl Scout

Encourage goal-setting. Guide your Girl Scout to set practical goals about what she hopes to learn and earn.

• Ask about her troop’s goal, and help her set a personal goal • Encourage her to share her goal with customers. They want to help her succeed!

Support her participation. Be by her side as she develops the confidence to ask people for their support.

• Help her practice a marketing pitch • Accompany her while she talks with customers and delivers cookies • Help her network with family and friends. (Let her do the actual “ask” so she can learn that important business skill.)

Volunteer. Help the troop by chaperoning at cookie booths, picking up cookies, and sorting rewards.

Adults 18 years of age and older can sign up in a variety of volunteer roles to help support their girls and experience Girl Scouts through their eyes. Whether helping out at meetings, joining girls on field trips, guiding girls’ Individually Registered Member (IRM) journeys, or even become a troop leader, volunteers inspire today’s girls to become tomorrow’s leaders. Visit sdgirlscouts.org/volunteer to learn more.

Follow sdgirlscouts…

…and share your story!

Showcase cookie entrepreneurs’ leadership savvy and plans for cookie-funded Girl Scout adventures and community service projects! Tag us in social media with #gssdcookies or #gssdcookieboss and submit your stories for an exclusive patch.

“At a grocery store booth, Gwendolyn helped several senior citizen customers get and put away carts. One man, who had originally said no because he had already bought cookies, was so impressed by her that he bought four packages. We used cookie money to help fund service projects at the Ronald McDonald House and an assisted living home, this year, we want to do a sleepover at the zoo or SeaWorld.”

—Ashley R, mother of Gwendolyn, Daisy Troop 4157 FAMILY COOKIE GUIDE | 2021

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Gallop into the 2021 Cookie Program Cookie Program Checklist

Girl Scouts: • Set your goal.

• Set up your Digital Cookie site on Monday, Jan. 11 and invite customers to support you.

• Market cookies until Sunday, March 7.

Caregivers: • Review ways to participate, benefits, basic facts and standards, and safety guidelines.

• Visit our website, submit the participation agreement, send a copy to your troop cookie manager.

• Ask your girl’s troop cookie manager (TCM) for the information below to help you complete the form.

Pick up cookies from your TCM. • Ask your TCM for a receipt every time you turn in money or receive cookies.

Materials provided by your TCM: • Food Allergen Guide • Cookie Etiquette Tip Sheet • Money collection envelope

• Cookie Tally Sheet • Girl business cards • Order card

Online resources Local customer resources: sdgirlscouts.org/cookie Girl and family cookie program materials: sdgirlscouts.org/cookieprogram Digital Cookie details: digitalcookie.girlscouts.org (see page 10-11) GSUSA’s general cookie information and program resources: girlscoutcookies.org Little Brownie Bakers: Activities, marketing ideas, cookie facts, program resources, volunteer blog, clip art, and social media graphics/messages: littlebrowniebakers.com Para documentos en español, visite sdgirlscouts.org/cookieprogram.

Important information

Troop cookie manager contact info: ___________________________________________ Date/time/location to pick up initial cookie orders: ___________________________________________ Date/time/location to submit additional orders to TCM: ___________________________________________ Date the money is due: _______________________ Will the troop accept checks:___________________ Will the troop accepts credit cards at cookie booths: ___________________ Will the troop accept cookies to be returned to the TCM. (If so, by what date and how many packages?)

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FAMILY COOKIE GUIDE | 2021

___________________________________________

A l l o u r c o o k i e s h ave . . .

We’ve got delicious

NO High-Fructose Corn Syrup NO Partially Hydrogenated Oils (PHOs)

Girl Scout Cookies

®

Zero Grams Trans Fat per Serving RSPO Certified (Mass Balance) Palm Oil NEW! Halal Certification

$5

$5

• Real Cocoa • Real Coconut

lemon-ups

®

samoas

®

NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS

Crispy lemon cookies baked with inspiring messages to lift your spirits

Crisp cookies coated in caramel, sprinkled with toasted coconut and striped with dark chocolaty coating

$5

$5 • Made with Natural Flavors • Real Peanut Butter • Whole Grain Oats

• Real Cocoa • Real Peanut Butter

tagalongs

do-si-dos

®

®

Crispy cookies layered with peanut butter and covered with a chocolaty coating

Crunchy oatmeal sandwich cookies with creamy peanut butter filling

$5

$5 • Made with Vegan Ingredients • Real Cocoa

trefoils

thin mints

®

®

Delicate-tasting shortbread that is delightfully simple and satisfying

$6

Crisp wafers covered in chocolaty coating made with natural oil of peppermint

specialty innovation

$6

specialty innovation

• Made with Natural Flavors • Real Cocoa

girl scout s’mores ®

Crunchy graham sandwich cookies with creamy chocolate and marshmallowy filling

The GIRL SCOUTS® name and mark, and all other associated trademarks and logotypes, including but not limited to GIRL SCOUT COOKIES®, THIN MINTS®, TREFOILS®, GIRL SCOUT S’MORES®, LEMON-UPS®, Girl Scout Cookie Program®, and the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers LLC is an official GSUSA licensee. The LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, including SAMOAS®, TAGALONGS®, DO-SI-DOS® and TOFFEE-TASTIC® are registered trademarks of Ferequity Inc., an affiliate of Ferrero International, S.A. © 2020 Ferequity Inc. All Rights Reserved. WGT_093020

• No Artificial Flavors

toffee-tastic

®

GLUTEN FREE

Rich, buttery cookies with sweet, crunchy toffee bits

FAMILY COOKIE GUIDE | 2021

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Celebrating 20 years of Operation Thin Mint

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From Girl Scout Troops to Military Troops

GOA 200 L: dona,000 tions a notecnd ards!

Through our councilwide service project, Operation Thin MintSM (OTM), customers send a taste of home to U.S. service men and women. Since 2002, generous San Diego and Imperial Valley residents have contributed over 3.25 million packages of cookies and countless handwritten notes to grateful troops and veterans in the U.S. Army, Navy, Air Force, Marines, Coast Guard, and National Guard. To celebrate our 20th anniversary this year, our goal is to send 200,000 packages! Donations are tax-deductible. .

Notes to show we care Ask girls and customers to write encouraging messages for cookie recipients. To send one note with each package, we’ll need about 100 per Girl Scout troop! Download and print blank OTM cards from our website.

How OTM works

I want to extend my most heartfelt thanks, there aren’t really any words to express how much this small gesture meant to me. Thank you so much for remembering those of us who are away from our families.

– A1C Joseph C. of the US Air Force

★ Girls... o Ask all potential cookie customers to donate to OTM. o Collect the money, give the customer an OTM receipt (if customer desires), and record contributions on the transaction log or the “Cookie Packages Donated” column of the order card. o Download paper receipts from our website, or send electronic ones by entering each customer’s email address and donation amount at sdgirlscouts.org/2021otmreceipt. Use this QR code for quick access! ★ Troop cookie managers collect OTM money and record donations. ★ Girl Scouts San Diego purchases OTM cookies and ships them directly to military installations and veterans.

All monetary donations during the cookie program (not exchanged for cookies) must be designated for OTM.

Free! OTM Sendoff Family Festival

(pending county health guidelines) Friday, April 9 • USS Midway Museum

Invite your cookie customers to join Girl Scouts and their families as we celebrate the Operation Thin Mint’s 20th anniversary! This exciting event will feature music, family-friendly activities, and opportunities for photos and to thank service members

Girls earn OTM rewards Girls in troops that opt out of rewards are not eligible to earn the OTM tubular bandana or T-shirt.

They are eligible to earn the patch.

OTM package credits are cumulative and also count toward regular girl rewards and troop proceeds!

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FAMILY COOKIE GUIDE | 2021

OTM Patch 12+ OTM package credits

OTM tubular bandana 24+ OTM package credits

OTM 20th Anniversary T-shirt 100+ OTM package credits

How the cookies crumble

Service to girls (program activities, volunteer training, camps, financial assistance) Cost of cookies, program materials and events

100% of cookie proceeds stay in San Diego and Imperial counties to benefit local Girl Scouts!

The Girl Scout Cookie Program provides the financial assistance that keeps Girl Scouting available and affordable to all girls. It is also the largest source of funding for volunteer training, our facilities, and core leadership experiences.

Girls who participate in the cookie program enrich experiences for their Girl Scout sisters of today and tomorrow. They earn rewards for themselves and money for troop adventures, activities, and community service projects, and for councilwide Girl Scout programs.

$2.60+ $1.17 75¢ $1.00

Girl rewards

Note: Girl Scouts San Diego does not receive any portion of girl and adult members’ $25 annual membership dues, which are retained by Girl Scouts of the USA (GSUSA).

23¢ (Based on $5 cookies)

Troop proceeds (service projects, camp, activities, travel, etc.)

Entrepreneurs with Empathy: Caring for Our Community!

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Wh Bla

In 2020, 481 generous San Diego and Imperial Girl Scouts declined items offered as alternatives for reward events cancelled due to COVID-19. Instead, they elected to donate face masks, meals, and animal services to Sharp HealthCare Foundation, Jacobs & Cushman San Diego Food Bank, and the San Diego Humane Society.

The response by girls and recipients alike was overwhelmingly positive, so Entrepreneurs with Empathy returns this year. Options begin with the 650+ package level. Girls receive a thank you certificate and patch from us, and recognition from the recipient organization.

Appro x

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3.25”

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Watch our website and your in-box for the debut of the patch design and list of recipient organizations for 2021.

Patches, certificate and recipients shown are from 2020.

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Basics

Digital Cookie is the customizable order-taking website for Girl Scout Cookies. Girls personalize their individual pages with their goals and share their pages with friends and family. Customers can either pay for shipping or have the Girl Scouts they purchase from deliver their orders. After setting up their profiles from their webpages, girls can use the Digital Cookie mobile app to check their goal progress, access safety and selling tips, place new orders for customers, and share their site URLs via email.

New this year!

• Girls earn additional rewards for using Digital Cookie.

• Caregivers now have the ability to turn off the girl delivery option.

• Girls can indicate if they are out of a particular variety.

• Faster transactions! The Digital Cookie mobile app now features OCR scanning technology. It can be used for credit card payments easily during booths, door-to-door, or other in-person activities on a smartphone.

Online safety

Before engaging in any online activities, caregivers should discuss and review the GSUSA Internet Safety Pledge and online/email marketing guidelines from GSUSA. • Girls under the age of 13 may use the emails in Digital Cookie to market to friends, family, and customers. They are also permitted to use social media sites and email as long as they use the accounts of a caregiver.

• Girls 13 and older are permitted to use their own online accounts with adult supervision.

• If your Girl Scout sales link is posted on a public-facing site, be aware the link is now search- able by anyone and could potentially appear anywhere on the internet.

• Girls and their caregivers must follow through on accepted girl delivery orders and caregivers must supervise all communications and product delivery logistics with any customers girls don’t personally know; girls should never deliver product alone.

• Program links may not be shared with any news 10

FAMILY COOKIE GUIDE | 2021

•

outlet (this includes online and traditional news media, such as radio, television, or magazines).

Should any online marketing activities be identified in violation of above guidelines, Girl Scouts San Diego reserves the right to request removal of posts.

Customized webpage

Digital Cookie provides a sleek, well-designed, and informative storefront to engage customers and by adding their own twist girls learn eCommerce skills to market their cookies more effectively.

Digital Cookie rewards

Girls in troops that opt out of rewards are not eligible to earn the cable protector or the phone light; however, they are eligible to earn the patch. Digital Cookie packages are cumulative and also count toward regular girl rewards and troop proceeds! (page 15) • Digital Cookie patch 12+ Digital Cookie emails • Glow-in-the-Dark Cable Protector 50+ shipped or donated packages • Phone Light 75+ shipped or donated packages

Girls: Here’s How to Participate in Digital Cookie Email your site to family and friends

Once on the Digital Cookie dashboard, click the “Customers” tab to add or import customer contacts, bring up information about customer orders, and send marketing emails.

Send “open for business” emails within the first day or two when Digital Cookie opens Monday, Jan. 11. This will give potential customers time to place an order and to follow up if they have any questions. Send “There’s still

time to order cookies” emails later in the season.

Let family and friends know to expect an email through Digital Cookie to welcome them to your personalized site. (Some people don’t check their emails often or have strong email spam filters.) Communicating with customers through different methods at different times leads to more cookie orders.

Send emails to 12 different people to earn the Digital Cookie patch!

Share your personal website link

Email potential customers a link to your personal Digital Cookie website, or post the link to social media. Find your link on the Digital Cookie homepage as “[Your name] cookie site URL.” Use digital marketing to expand your network and grow your people skills. Use these strategies when you create a marketing video or post: • Create a sense of urgency. Girl Scout Cookie season only comes around just once a year!

Countdowns to the last date to order are great motivators. Use language that encourages potential customers to order from you right now.

• Make an impression. Use clear, eye-catching photos of the cookie varieties, yourself in your Girl Scout uniform, or something tied to your goal.

• Highlight special features or products. Share the most-ordered cookies in your lineup. Let customers know about gluten-free Toffee-tastic® and that Thin Mints® are made with vegan ingredients, for example.

•

•

•

•

•

Use a clear and prominent call to action.

Share your goal and exactly what your customer can do to help you achieve it.

Research! Check out websites and social media for your favorite brands. How do they create a relationship with their customers on Facebook or Instagram? What can you do to safely build a relationship with your online customers?

Use marketing to inspire, educate, entertain, and entice your prospective customers.

Share how you’ll use your cookie proceeds, let people know about the skills you’re learning, and have fun while you’re at it! Get creative in your communications—consider writing a poem or recording a video to educate and convince potential customers to order cookies from you.

Show off customer testimonials. Collect and highlight enthusiastic testimonials from your customers through social media. This shows potential customers that ordering cookies from you is a great investment. Make sure to ask if you can share their words!

Say thank you! Impress customers with a custom thank-you message via email or social media.

As your customer base expands beyond friends and family, find ways to maintain personalization while following Girl Scouts’ Safety Activity Checkpoints for Computer and Internet Use.

Direct shipping

When customers order their cookies to be shipped directly from the warehouse to their home or work, girls get credit without handling delivery. This is a great option for outof-town family, those who work odd schedules, or anyone willing to pay a little extra for shipping. Fun fact: customers who order shipped cookies on Monday, Jan. 11 will likely have them before Sunday, Jan. 24, when they will be available to the public!

Girl delivery

Provide excellent customer service, since happy customers order again and spread the news to other potential customers!

See the safety section on page 23 for tips and tricks on how to keep girls, caregivers, and customers safe during girl delivery.

Digital Cook ie starts on Ja n. 11 FAMILY COOKIE GUIDE | 2021

11

2021 Cookie Program

Win a Girl Scouts San Diego outdoor program experience!

Girls with 100 or more shipped or donated packages through Digital Cookie will be entered into a drawing for a 2021 outdoor program experience, (packages ordered for girl delivery or paid in person using the Digital Cookie app do not count toward the total.) Twenty-five lucky winners will be announced in the March Cookie Alert.

Cookie keepsake coin The top 100 Girl Scout San Diego cookie participants will receive an exclusive keepsake coin.

Cookie Case Race Troops that exceed their 2020 cookie results by 10 percent will earn an exclusive Cookie Case Race patch for each participating girl. Troops exceeding their 2020 cookie results by 25 percent will earn an additional $0.01/package in troop proceeds. Check with your troop cookie manager for your troop’s targeted goal.

VIP Visitor patch Girl Scouts San Diego board and staff members will present this exclusive patch (limit, 1,500) to girls who conduct themselves professionally and wear their Girl Scout uniform while marketing cookies.

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FAMILY COOKIE GUIDE | 2021

Cookie Program Lifetime Achievement Award Girls receive a certificate when they reach 1,000, 2,500, and 5,000 total recorded packages over the course of their cookie program careers at Girl Scouts San Diego. Show the certificate at our stores to purchase a Lifetime Achievement patch.

Watch for an email in January with the current package total for you (or your Girl Scout).

CEO Letter of Recommendation Girls in high school may request a personalized letter of recommendation from our CEO when they earn a participation patch every year they have been a member and complete an online form. These letters are a great way to build a resume when completing college or scholarship applications!

See page 20 for how to purchase the $2 ladder and $1.10 rocker patches.

FAMILY COOKIE GUIDE | 2021

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2020-2021 Girl Scouts San Diego

All rewards are cumula

GIRL Rewards

Participation Patch Annual eligibility requirement for CEO letter of recommendation 12+ packages

My Personal Goal: ________ PacKaGeS

Harmony the Horse and 2020-2021 Product Programs Patch Eligible if avatar patch earned in the 2020 fall product program plus 225+ packages and 12+ Digital Cookie emails 225+ packages

Club 650 Branding Workshop plus Swag As a member of this exclusive club, you’ll design your very own Vans shoes.

But first, develop your own personal brand and learn great design tips and tricks during a workshop. You’ll also receive a personalized hooded sweatshirt and a vacuum-insulated, wide-mouth Basecamp bottle (40-oz./easy-open spout/ handle).

OR Girl Scouts San Diego Outdoor Program Experience

You’ll explore the outdoors and receive a special surprise. Details will be available on our website by March and based on current health guidelines.

OR Sewing Machine OR $100 Cookie Buck Program Credits OR Entrepreneurs with Empathy 650+ packages 14

FAMILY COOKIE GUIDE | 2021

No-show Socks (one pair) 60+ packages

Eco-friendly Set (Mess kit and reusable straw) 300+ packages

MiniBackpack 350+ package

Flying Adventure

Juniors-Ambassadors: Be blown away! There’s no jumping, no parachute, and nothing attaching you to planet Earth. Experience the feeling of freefall while safely floating on a smooth cushion of air. Feeling brave? Choose the optional high flight! This reward includes two flights and your personal video and photo.

OR Listen and Chill Set

(Retro boombox and Girl Scouts San Diego chair)

OR Entrepreneurs with Empathy 800+ packages

with Pandora bracelet and charm

Disney on Broadway Virtual Experience

Daisies-Juniors: Learn what it takes to bring a story from the silver screen to Broadway! This workshop will explore storytelling and how shows are transformed from film to stage.

Cadettes-Ambassadors: Get an insider look at the business of show business from amazing women who actually work on Broadway.

During this workshop, peek behind the velvet curtain to track the journey of a Disney on Broadway production from creative idea to opening night.

All girls receive a Disney gift bag with a patch, water bottle, towel, tote bag, Pandora bracelet, and charm.

OR

G

Drone with HD Camera OR Entrepreneurs with Empathy 1,000+ packages

2

ative!

In light of the many uncertainties surrounding COVID-19, some aspects of this reward line-up will be finalized in March, when we will provide available event details (dates, destinations, whether virtual or on-site, etc.). Our intent is to provide the best possible experiences for our cookie entrepreneurs—while conforming with the local health guidelines in effect at the time of the event—and to provide as few substitutions as possible.

Two Ice Cream Bowls 100+ packages

T-shirt 140+ packages

Digital Cookie Patch 12+ Digital Cookie emails

Journal and Message Pen 180+ packages

Glow-in-the-Dark Cable Protector 50+ shipped or donated packages

50”x60”

Phone not included

es

Glow-in-the-Dark Blanket 425+ packages

Phone Light 75+ shipped or donated packages

Adventure Set (Pocket pillow and camp stool) 525+ packages

Operation Thin Mint

SM

Operation Thin MintSM (OTM) Spa Experience

Pamper yourself at this exclusive event, and receive a collection of Lush’s handmade products to keep or present as gifts.

OR $100 Cookie Buck Program Credits OR Entrepreneurs with Empathy 1,500+ packages

Enjoy a private experience with REI and GSSD and receive outdoor gear.

OR Pocket Projector OR

Girl Scouts San Diego Executive Experience

Achieve 2,021 packages in 2021 to join the ranks of the Elite Cookie Entrepreneurs!

2,021+ packages

OTM Patch 12+ OTM packages

REI Exclusive Outdoor Experience

Entrepreneurs with Empathy 3,000+ packages

We’ve Got This!

Travel Opportunity

OTM Tubular Bandana 24+ OTM packages

Destination TBD

OR Laptop

Brand and model TBD

OR Entrepreneurs with Empathy 4,500+ packages

20th Anniversary OTM T-shirt 100+ OTM packages

Note: Items pictured may not be exact; comparable models will be purchased.

Digital Cookie and Operation Thin MintSM packages count toward cumulative girl rewards.

Program grade level (Brownie, Junior, etc.): Most rewards are designed for girls of all levels. A girl’s level in Jan. 2021 determines whether she is eligible for a reward designed for that specific level.

FAMILY COOKIE GUIDE | 2021

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out how to earn all these badges by THIS COOKIE SEASON, Find getting The Girl's Guide to Girl Scouting and checking out your Financial Literacy and Find out how to badges. earn all these badges by Business ADD YOURSEASON, SKILLS! Cookie THISTO COOKIE getting The Girl's Guide to Girl Scouting and All About that badge! checking out your Financial Literacy and ADD TO YOUR SKILLS! Cookie Business badges. *

e. Technology f. Money Management g. Safety

In addition to learning and practicing skills to last a lifetime, each girl can earn an annual pin and entrepreneurial badges for COOKIEare BUSINESS BADGES FINANCIAL LITERACY BADGES participation in the Girl Scout Cookie Program. Badges a great way for a girl to remember every adventure and show the e. Technology world what she’s accomplished. Learn more at girlscouts.org/badgeexplorer. f. Money Management g. Safety

DAISY

COOKIE BUSINESS BADGES

FINANCIAL LITERACY BADGES

DAISY BROWNIE BROWNIE JUNIOR JUNIOR CADETTE CADETTE SENIOR SENIOR AMBASSADOR AMBASSADOR Learn how to earn the latest Cookie Activity pin for all levels, found on the Girl Scout Website at http://www.girlscouts.org/program/gs_cookies/cookie_activity.asp

*

Money Madness Patch Program: Presented by Mission Fed

Learn how to earn the latest Cookie Activity pin for all levels, found on the Girl Scout Website at http://www.girlscouts.org/program/gs_cookies/cookie_activity.asp

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*

Take a “cents-ible” and entertaining approach to financial literacy with these patch programs designed to help young Girl Scouts learn about currency, earning, saving, and spending. Find separate Money Madness guidelines for Daisies, Brownies, and Juniors at sdgirlscouts.org/patchprograms. Patches available in Girl Scout shops.

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FAMILY COOKIE GUIDE | 2021

t Available a our local shop.

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Girls: try these techniques to reach your goals!

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FAMILY COOKIE GUIDE | 2021

17

Tip 4u.ts

t up Standabuo , you may se nday, Jan. 24 front of

Beginning S ndabouts” in nd-style “sta a st rket cookies e d a n o lem dence to ma si re te va ri p ’ bouts girls your family’s uring standa D . d o o rh o b h how to to your neig sh flow, and a c rn a le , ge n just like manage cha in real time, ry to n ve in e ki manage coo sses. e n si u b r e oth

Tip 5.

Booths

You may market co approve d private okies outside p recommer (e.g., gro cial ce malls), w ry stores, banks locations , shoppin here coo g k using th eir busin ie customers se e girls ess skills must be . Cookie coordina booths te manage rs and m d by troop coo kie ay occu tions ap r only at pro locaand lega ved by Girl Sco uts lly for all gir open to, access San Diego ible, and ls sa our web and potential cu site for u stomers fe p-to-date . Visit booths d informa uring th tion on e 2021 s eason.

18

FAMILY COOKIE GUIDE | 2021

Share your Digital Cookie link with friends and family to

___ Before Girl Scout Cookie Season Start by writing your Girl Scout • Visit LittleBrownie.com/girls for Cookie package goal 70% ___ in the space fun games and inspiring stories. next to 100%. Then, ___ fill in the package amount • Set goals and record them on your next to each 60% ___ percent so you can order card. color your ___ way to the top as you make • Invite your family to join the progress toward your 50% ___ goals. fun! Check out the resources at Ask an adult for help ___ if LittleBrownie.com and GirlScouts.org/ you need it. entrepreneurfamily.

40% _____ During Girl Scout Cookie Season • Use Digital Cookie® to promote 30% ___ your business online. __ • Host a Virtual Cookie Booth on social 20% _____ media with an event or livestream.

• Use social posts from LittleBrownie.com 10% ___ to spread the word about your virtual __ or in-person booths.

• Share your Girl Scouts® Gift of Caring project.

• Reach goals in super-fun ways, like themed Girl Scout Cookie booths.

• Track your progress to hit your goals!

Girls!

You’ve Got This,

• Play fun games and take quizzes • Take orders online or on your mobile app ion is Average transact 6 boxes onlineand (vs. 3 at booths -door) 4 door-to

Cookie Techies!

___

90% ___

You’ve got

Tips for

• Explore cool marketing tools Use the Digital Cookie® platform to reach more customers and build your digital marketing skills. You can:

80% ___

goals!

Success

Review the Digital Marketing Tips for Cookie Entrepreneurs and Families at girlscoutcookies.org/digitalmarketingtips.

100%

______

Calling all Girl Scout

Buy One Give One

Welcome, Girl Scout

Families The Girl Scout Cookie Program® helps power unique experiences for girls that prepare them to take the lead and say, We’ve Got This! With every step she takes in the program, she builds on these five essential skills she can use for a lifetime.

Goal setting Decision making

How Girls Participate Money management

Get resources to take your cookie season to the next level, digitally

People skills

• We’ve Got This! Toolkit at LittleBrownie.com

Business ethics

• Girl Scout Cookie Program® online safety resources at girlscouts.org/en/cookies/just-for-cookie-sellers.html

Thank you for participating in the largest girl-led entrepreneurial program in the world and playing a part in your Girl Scout’s success!

Visit LittleBrownie.com/families to learn how to support and inspire your Girl Scout!

GIRL SCOUTS

Make Girl Scout Cookie season a family affair! Earning a Cookie Entrepreneur Family pin makes spending time with family easy, fun and even sweeter during cookie season!

New to Girl Scout Cookies ? ®

Check out Girl Scouts® Cookie Rookie! This fun, 10-minute video will help girls master the basics.

Find the video at LittleBrownie.com/girls.

Start your collection today at girlscoutcookies.org/entrepreneurfamily.

lemon-ups

trefoils

About 6 servings per container Serving size 2 cookies (29g)

RSPO Certified (Mass Balance) Palm Oil

140

Amount per serving

Calories

NEW! Halal Certification

flavored with other natural flavors

trefoils® are made with no artificial colors

Monounsaturated Fat 1.5g Cholesterol 0mg Sodium 100mg Total Carbohydrate 20g Dietary Fiber 0g Total Sugars 7g Includes 7g Added Sugars Protein 1g

do-si-dos® are made with real

tagalongs

®

®

160

Amount per serving

Calories

8% 10%

0% 4% 7% 0%

About 6 servings per container Serving size 3 cookies (34g)

160

Amount per serving

Calories

% Daily Value*

Total Fat 7g Saturated Fat 2.5g Trans Fat 0g Polyunsaturated Fat 2.5g Monounsaturated Fat 2g Cholesterol 0mg Sodium 110mg Total Carbohydrate 21g Dietary Fiber 0g Total Sugars 7g Includes 6g Added Sugars Protein 2g

9% 13%

0% 5% 8% 0%

About 7 servings per container Serving size 2 cookies (29g)

150

Amount per serving

Calories

toffee-tastic

®

Made with Vegan Ingredients

% Daily Value*

Total Fat 7g Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 2.5g

9% 10%

Monounsaturated Fat 2.5g Cholesterol 0mg Sodium 100mg Total Carbohydrate 22g Dietary Fiber 1g Total Sugars 11g Includes 10g Added Sugars Protein 3g

0% 4% 8% 4%

About 7 servings per container Serving size 2 cookies (25g)

140

Amount per serving

Calories

% Daily Value*

Total Fat 8g Saturated Fat 6g Trans Fat 0g Polyunsaturated Fat 1g

10% 30%

Monounsaturated Fat 1g Cholesterol 0mg Sodium 60mg Total Carbohydrate 18g Dietary Fiber 0g Total Sugars 11g Includes 10g Added Sugars Protein 1g

0% 3% 7% 0%

About 8 servings per container Serving size 4 cookies (31g)

®

GLUTEN-FREE

% Daily Value*

Total Fat 8g Saturated Fat 4g Trans Fat 0g Polyunsaturated Fat 0g Monounsaturated Fat 2.5g Cholesterol 0mg Sodium 80mg Total Carbohydrate 13g Dietary Fiber 1g Total Sugars 8g Includes 7g Added Sugars Protein 3g

10% 20%

0% 3% 5% 4%

About 8 servings per container Serving size 2 cookies (31g)

160

Amount per serving

Calories

150

Amount per serving

Calories

% Daily Value*

Total Fat 7g Saturated Fat 5g Trans Fat 0g Polyunsaturated Fat 1g

Amount per serving

Calories

% Daily Value*

9% 25%

Monounsaturated Fat 1g Cholesterol 0mg Sodium 120mg Total Carbohydrate 21g Dietary Fiber <1g Total Sugars 10g Includes 9g Added Sugars Protein 2g

About 7 servings per container Serving size 2 cookies (28g)

Total Fat 7g Saturated Fat 3.5g Trans Fat 0g Polyunsaturated Fat 0.5g

9% 18%

Monounsaturated Fat 2.5g Cholesterol 0mg Sodium 110mg Total Carbohydrate 21g Dietary Fiber 1g Total Sugars 10g Includes 10g Added Sugars Protein 2g

0% 5% 8% 3%

0% 5% 8% 5%

140 % Daily Value*

Total Fat 7g Saturated Fat 4g Trans Fat 0g Polyunsaturated Fat 0.5g Monounsaturated Fat 2.5g Cholesterol 10mg Sodium 90mg Total Carbohydrate 19g Dietary Fiber 0g Total Sugars 7g Includes 7g Added Sugars Protein <1g

9% 20%

3% 4% 7% 0%

Every girl and troop should participate at the level comfortable to them. Girls are on their honor not to begin public marketing of their cookies before Sunday Jan. 24, 9 a.m. They can begin taking pre-orders via Digital Cookie on Monday, Jan. 11. peanut butter, hearty whole grain oats and natural flavors

samoas® are made with real

cocoa and real coconut

tagalongs® are made with real cocoa and real peanut butter

Vit. D 0mcg 0% Iron 0.7mg 4%

thin mints® are made with

vegan ingredients and real cocoa

made with real cocoa and natural flavors

toffee-tastic® cookies are gluten-free and have no artificial flavors

For more info visit

LittleBrownie.com

Although the use of palm oil in our Girl Scout Cookies® is very limited, the palm oil used in our Girl Scout products is Mass Balance palm oil.

This demonstrates our commitment to sustainable palm oil production, upholding our commitment to protect the environment as well as human and community rights.

14%

• Calcium 0mg 0% • Potas. 10mg 0%

Vit. D 0mcg 0% Iron 1mg 4%

12%

• Calcium 5mg 0% • Potas. 35mg 0%

Vit. D 0mcg 0% Iron 0.8mg 4%

20%

• Calcium 15mg 0% • Potas. 70mg 0%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, SOYBEAN AND PALM OIL, CONTAINS 2% OR LESS OF NATURAL FLAVORS, SALT, LEAVENING (BAKING SODA, SODIUM ACID PYROPHOSPHATE), ANNATTO EXTRACT COLOR, SOY LECITHIN, CITRIC ACID, WHEY PROTEIN CONCENTRATE, PROPYLENE GLYCOL ALGINATE, FRUCTOSE, MALIC ACID. CONTAINS WHEAT, SOY AND MILK INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS AND EGG.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SOYBEAN AND PALM OIL, SUGAR, CONTAINS 2% OR LESS OF BROWN SUGAR (SUGAR, MOLASSES), SWEETENED CONDENSED MILK (MILK, SUGAR), BUTTERMILK, SALT, NATURAL AND ARTIFICIAL FLAVORS, BAKING SODA, SOY LECITHIN. CONTAINS WHEAT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS & EGG.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, WHOLE GRAIN OATS, SOYBEAN AND PALM OIL, PEANUT BUTTER (PEANUTS, HYDROGENATED PALM OIL), DEXTROSE, INVERT SUGAR, CONTAINS 2% OR LESS OF WHEY, SALT, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), CORNSTARCH, NATURAL FLAVORS, SOY LECITHIN. CONTAINS WHEAT, PEANUT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH TREE NUTS & EGG.

girl scout s’mores® are

Vit. D 0mcg 0% Iron 0.6mg 2%

20%

• Calcium 10mg 0% • Potas. 45mg 0%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: SUGAR, VEGETABLE OIL (PALM KERNEL, PALM AND SOYBEAN OIL), ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), CORN SYRUP, COCONUT, SWEETENED CONDENSED MILK (MILK, SUGAR), CONTAINS 2% OR LESS OF SORBITOL, COCOA, GLYCERIN, INVERT SUGAR, COCOA PROCESSED WITH ALKALI, CORNSTARCH, SALT, CARAMEL COLOR, DEXTROSE, NATURAL AND ARTIFICIAL FLAVORS, SOY LECITHIN, SORBITAN TRISTEARATE, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), CARRAGEENAN. CONTAINS WHEAT, COCONUT, MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS & EGG.

Vit. D 0mcg 0% Iron 0.7mg 2%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: PEANUT BUTTER (PEANUTS, SUGAR, HYDROGENATED PALM OIL, SALT), SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), VEGETABLE OIL (PALM KERNEL, PALM AND SOYBEAN OIL), COCOA, CONTAINS 2% OR LESS OF INVERT SUGAR, CORNSTARCH, SALT, SORBITAN TRISTEARATE, SOY LECITHIN, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE), NATURAL AND ARTIFICIAL FLAVORS, WHEY, PARTIALLY DEFATTED PEANUT FLOUR. CONTAINS PEANUT, WHEAT, SOY AND MILK INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH TREE NUTS & EGG.

*Product formulations can change at any time. We encourage you to check the ingredient statement on each package you purchase for the most up-to-date information on the ingredients contained in the product in that package. Percent daily values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

RSPO-1106186

All Girl Scout Cookies® baked by Little Brownie have achieved Halal certification from the Islamic Food and Nutrition Council of America, demonstrating our commitment to developing cookie products that serve the needs of a wider segment of cookie buyers.

Safety Tips

Wear a Girl Scout pin and/or clothing to identify yourself as a Girl Scout.

Sell only during daylight hours, unless accompanied by an adult.

Always use the buddy system.

14%

• Calcium 00mg 0% • Potas. 60mg 0%

Adults must accompany Girl Scout Daisies, Brownies and Juniors. Girl Scout Cadettes and older must be supervised by an adult and should never sell alone. Adults should be present at all cookie booths.

Vit. D 0mcg 0% Iron 1.2mg 6%

18%

• Calcium 10mg 0% • Potas. 40mg 0%

Vit. D 0mcg 0% Iron 0.8mg 4%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

20%

• Calcium 0mg 0% • Potas. 50mg 0%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, INGREDIENTS: GRAHAM FLOUR, SUGAR, PALM OIL, WHEAT REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], FLOUR, CANE SUGAR, CORNSTARCH, COCOA, CONTAINS 2% VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SUGAR, VEGETABLE OR LESS OF INVERT SUGAR, CHOCOLATE, MOLASSES, SALT, OIL (PALM KERNEL,PALM AND SOYBEAN OIL), COCOA, NATURAL FLAVORS, BAKING SODA, COCOA PROCESSED WITH CARAMEL COLOR, CONTAINS 2% OR LESS OF COCOA ALKALI, SOY LECITHIN, WHEY. PROCESSED WITH ALKALI, INVERT SUGAR, LEAVENING (BAKING CONTAINS WHEAT, SOY AND MILK INGREDIENTS. SODA, MONOCALCIUM PHOSPHATE), CORNSTARCH, SALT, MANUFACTURED IN A SHARED FACILITY SORBITAN TRISTEARATE, SOY LECITHIN, NATURAL AND WITH PEANUTS, TREE NUTS & EGG. ARTIFICIAL FLAVORS, OIL OF PEPPERMINT. CONTAINS WHEAT AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS,TREE NUTS, MILK & EGG. MADE WITH VEGAN INGREDIENTS. MADE IN A FACILITY THAT HANDLES NON-VEGAN INGREDIENTS.

Have a plan for safeguarding money with adults.

Never enter a customer’s home or vehicle.

Take the Girl Scouts® Internet Safety Pledge if selling or marketing online.

Vit. D 0mcg 0% Iron 0.1mg 0%

14%

• Calcium 0mg 0% • Potas. 5mg 0%

*The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

INGREDIENTS: RICE FLOUR, TAPIOCA STARCH, SUGAR, BUTTER (CREAM, SALT), PALM OIL, BROWN RICE FLOUR, BUTTER TOFFEE BITS (SUGAR, BUTTER [CREAM, SALT], CORN SYRUP, SOY LECITHIN, SALT), INVERT SUGAR, CONTAINS 2% OR LESS OF SALT, SOY LECITHIN, XANTHAN GUM, BAKING SODA. CONTAINS MILK AND SOY INGREDIENTS. MANUFACTURED IN A SHARED FACILITY WITH PEANUTS, TREE NUTS, WHEAT & EGG.

Girls’ last names and contact information should never be given out to customers. Use a group contact number or address overseen by an adult.

For more safety resources or information, please see GirlScoutCookies.org.

White * Please see the Family Cookie Guide for reward details. Note: Items pictured may not be exact; comparable models will be purchased. Digital Cookie and Operation Thin MintSM packages count toward cumulative girl rewards.

PMS 355

Entrepreneurs with Empathy 800+ packages

Club 650 Branding Workshop plus Swag OR Girl Scouts San Diego Outdoor Program Experience OR Sewing Machine OR $100 Cookie Buck Program Credits OR Entrepreneurs with Empathy 650+ packages

OR

Listen and Chill Set (Retro boombox and Girl Scouts San Diego chair)

Disney on Broadway Virtual Experience OR Drone with HD Camera OR Entrepreneurs with Empathy 1,000+ packages

Girl Scouts San Diego Executive Experience 2,021+ packages

with Pandora bracelet and charm

OR Flying Adventure

Entrepreneurs with Empathy 3,000+ packages OR

Pocket Projector

Spa Experience OR $100 Cookie Buck Program Credits OR Entrepreneurs with Empathy 1,500+ packages

We’ve Got This!

Travel Opportunity Destination TBD OR Laptop Brand and model TBD OR Entrepreneurs with Empathy 4,500+ packages

20th Anniversary OTM T-shirt 100+ OTM packages

OTM Tubular Bandana 24+ OTM packages

OR REI Exclusive Outdoor Experience

OTM Patch 12+ OTM packages

Cookies in hand Operation Thin MintSM (OTM)

Eco-friendly Set (Mess kit and reusable straw) 300+ packages

Harmony the Horse and 2020-2021 Product Programs Patch Eligible if avatar patch earned in the 2020 fall product program plus 225+ packages and 12+ Digital Cookie emails 225+ packages

MiniBackpack 350+ packages

Glow-in-the-Dark Blanket 425+ packages

Adventure Set (Pocket pillow and camp stool) 525+ packages

SM

Phone Light 75+ shipped or donated packages

Customers pay girls and receive their cookies immediately.

My Personal Goal:

Phone not included

PKGS

Participation Patch Annual eligibility requirement for CEO letter of recommendation 12+ packages

GIRL Rewards

No-show Socks (one pair) 60+ packages

Two Ice Cream Bowls 100+ packages

T-shirt 140+ packages

Journal and Message Pen 180+ packages

Digital Cookie Patch 12+ Digital Cookie emails

All rewards are cumulative!

Name:

2020-2021 Girl Scouts San Diego

Glow-in-the-Dark Cable Protector 50+ shipped or donated packages

50”x60”

s Ask busin to market cookie n eeting or io s m is ff m r ta s pe a g in r er level es du with upp workplac g n rested in ti e e ne m y be inte a -o n m s -o e ie n n o pa g large SM in makin ent. Com r m o e g ts int . a if n g a m ies as n Thin M k o o ti o ra c e g p in O and s to purchas business tribution ll n a o t c c u le d b on orms. charita eration: C ting platf e id e s n m o l c a 9 tu COVID-1 rough vir ication th n u m m o c

samoas

®

About 8 servings per container Serving size 5 cookies (32g)

% Daily Value*

Total Fat 6g Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 2g

lemon-ups® are naturally

Busines asks for e corporeasts owners or managaetrsthe

do-si-dos

®

Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts Nutrition Facts

NO High-Fructose Corn Syrup

NO Partially Hydrogenated Oils (PHOs)

Zero Grams Trans Fat per Serving

Tip 6s a.nd

ts Girl Scoua make by e differenc ! giving back

girl scout s’mores

thin mints

®

®

All our cookies have...

Girl Scouts® Gift of Caring, or your council’s chosen donation program, helps girls give back and reach goals! Customers can buy one package for themselves and donate another.

®

FIRST NAME ONLY

Troop #: Order Online at:

DIGITAL COOKIE® LINK

My Girl Scout Cookie™ Goals:

Order card

Girls may take orders for packages they will deliver later. Cookie pro tip: Always keep order cards in your purse, car, cookie wagon, etc.

Running out of cookies or not being able to carry enough packages for all potential customers is never a problem for girls if they bring an order card along.

Girls may leave an order card in a visible spot at their caregiver’s workplace, accompanied by a note from them outlining their goal and plans for the proceeds. Even if an adult helps make the connection, it is the girl’s responsibility to fill all orders, oversee their delivery, and thank her customers!

Tip 7Ho.use Party

your rty. Invite a P e s u o ers to a ie H h a Cook ite cookie custom dreams. it Cookie w r te s oal fa favor oals, and Hit your g ilies, and all your ames ackage g p , s ie m r lan fun g se fa to p , s s d d ie n n k a o t ie o fr u ur c ith a scrip ookie Ho share yo ur pitch w how to host a C o party to y e iz m custo ctions on You can ind instru akers website.

F . s afety ie it v ty! Find s wnie B r and acti a ro p B l e a tl tu it ment for a vir the L oint docu on: Have Party on p ti k ra c e e h id C s con vity COVID-19 in our Safety Acti n o ti a inform ngs. op Meeti Virtual Tro

Digital Cookie

Girls receive orders through their personalized Digital Cookie website where options for shipping or girl delivery are available. More details about new features for 2021 on page 10

FAMILY COOKIE GUIDE | 2021

19

e i k o o C : l a r t n Ce

One Stop For all Your Cookie Marketing Needs!

When you shop at your local Girl Scout store, 100 percent of the proceeds stay local to help support and serve San Diego Girl Scouts. Visit sdgirlscouts.org/shop for the Virtual Retail Catalog with additional items, store hours, and locations.

$35

$30

Family Cookie Sampler Kit

Families, help your Girl Scout get her cookie training started!

Kit includes six packages of Girl Scout Cookies (one of each variety, except Toffeetastic and S’mores), activities, and a new GSSD custom patch!

(Available while supplies last.)

Make door-to-door marketing a breeze! With open top and sides for easy access, this canvas cart holds 25-30 packages, wipes clean, and folds flat for transport and storage. Keep your door hangers, pens, and order forms in the pockets, and store money securely in the zippered pocket. (2020 blue carts available as well while supplies last.)

Cookie Badge with Lanyard

Booth in a Bag

NEW! Be prepared for safe and socially distanced transactions with this reusable tote that includes six paper bags with cutout handles and thank you labels, one package of door hangers, six cookie thank you cards, 50 thank you stickers, and our new GSSD hand-held thank you sign!

Buy the kit $25 and save nearly $10!

$35

NEW! “Booth in a Bag” comes in a clear GSSD tote! Includes laminated signs and reference tools for a successful booth, vinyl Cookie Time banner, DIY cookies bunting banner, 50 “thank you” stickers, a money bag, a counterfeit money detector pen, and a hand-held sign. Save nearly $15 when you buy this kit.

$18.95

$5

Cookie Mobile Kit $5

Always have product prices with you by wearing this laminate cookie badge.

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$5

Create a cookie mobile with cookie character images, C-O-O-K-I-E M-OB-I-L-E letters, planning tools, a laminated 11x17 menuboard that illustrates the cookie varieties, and other goodies.

95 One $18.

Smart Cookie Apron

Handy pockets hold pens, hand sanitizer, cellphones, etc. This waist apron provides a short fit and great functionality during the cookie program.

20

Troop___ ____

$5.00

Cookies-onthe-Go

Cookie Delivery Kit

FAMILY COOKIE GUIDE | 2021

Signs with Stakes

These lightweight, durable, and versatile corrugated signs are easy to carry and install!

$12.95

Check out our new merchandise!

Pick up a new cookie themed tee, new hand-held sign, cookie fun patches, and much more!

Discount Card

Girls who earned the Participation patch in 2020, can use their 10 percent discount at our local shops today! This discount applies to in-store purchases and Girl Scouts San Diego merchandise only (San Diego T-shirts, fun patches, etc.); GSUSA core uniform pieces, badges, or program books are not eligible for discount. Digital discount cards with additional details will be sent electronically to the email address on file for each girl’s caregiver.

Products are available while supplies last; designs are subject to change.

Up Your Cookie Game to Get to the Next Level Know the cookie varieties.

Use this knowledge to convince customer to order more.

“Did you know Thin Mints are vegan? We have two cookie varieties with peanut butter: Tagalongs have chocolate, and Do-Si-Dos don’t.”

Say thank you.

Pre-write thank you cards with your unique Digital Cookie link.

Customers can use the link to reorder later in the season.

Set a goal.

Set small, achievable goals throughout the season to reach your big goal.

“Today, I will send three Digital Cookie emails and go door-to-door for one hour.”

Wear a Girl Scout vest.

Show your Girl Scout spirit by wearing cookie swag.

Promote Operation Thin MintSM. Encourage them to donate toward our goal of 200,000 packages to celebrate the 20th anniversary. Offer to send customers a digital donation receipt for tax purposes.

Keep notecards available and ask them if they’d like to send a message to the troops with their donation. COVID-19 consideration: Ask customers to mail their notecard directly to Girl Scouts San Diego (address printed on notecards).

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Thank you to Ronson Shamoun, of RJS Law, for upping our cookie game by generously donating four different cookie billboards during the 2020 Girl Scout cookie season!

FAMILY COOKIE GUIDE | 2021

21

BE SAFE • BE SAFE • BE SAFE • BE SAFE • BE SAFE • BE

COVID-19 and Safety The health and safety of our Girl Scout families is our top priority. Please refer to the recommendations of our county, state, and other governmental institutions when making choices regarding safety. Visit our website often for cookie program updates.

Always

• Wear a mask over your nose and mouth.

• Maintain social distance of six feet or more • Place signs reminding girls and customers to maintain distances, and remind them verbally.

• Before, after, and during use, disinfect all high-touch surfaces (tables, handles, displays,

wagons, money boxes) and any other shared equipment. Avoid using cloth or other

table covers that are hard to clean at the site.

• Follow sanitation and hand-washing requirements, including washing hands frequently

with soap and water for at least 20 seconds.

Marketing, taking, and filling orders • •

• • •

Do not provide samples.

Know your cookie varieties well, and be ready to share that information with your customers from an appropriate social distance. Have a poster that shows all varieties, or print a photo of one variety per individual page.

Carefully confirm orders before touching packages to minimize handling.

Only a caretaker should touch the card if taking orders at his/her own workplace.

Encourage customers to use Digital Cookie, our touchless ordering and payment option (see page 10).

Collecting money

• Establish a designated pay zone for customers.

• Minimize handling cash, credit cards, and mobile devices, whenever possible.

• When exchanging payment: o Avoid hand-to-hand contact. o Ask customers to place cash or cards on the table or a tray, rather than handing them to you. o When providing change to customers, place money or cards directly on the table or a tray. o Clean hands after touching anything that has been handled by customers. o Do not touch your face, eyes, nose, or mouth afterwards.

• Clean and disinfect frequently touched hard surfaces (pens, tables, etc.) between customers.

Packaging orders •

•

•

Ask customers to wait away from the table, doorway, or cookie packaging station while you fill their order.

If possible, keep inventory and packaging in a separate area of the home, booth, or cookie house party.

Minimize the handling of products: Keep packages in the case until purchase is definite, and don’t combine cases.

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FAMILY COOKIE GUIDE | 2021

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SAFE • BE SAFE • BE SAFE • BE SAFE • BE SAFE • BE

Order delivery and pick-up •

•

Establish a designated pickup zone for customers, away from where you take orders and money.

Instead of handing packages to your customers, drop them off on their porches or have them pick up the packages directly from a table at your home.

When marketing with cookies in hand, bring along: • •

• •

Extra disposable face masks (in case your mask is damaged) Sanitizing supplies o Hand sanitizer with 60% or more alcohol o Rubber gloves o Sanitizing wipes o Paper towels Trash bags A tray or box to use when exchanging money and packages

Girls must avoid in-person participation if:

• They or their families have been exhibiting signs of illness, such as fever, coughing,

or sneezing; • They or anyone in their households have been exposed to COVID-19 within the

previous two weeks; or •

They or someone in their households have been diagnosed with COVID-19 and have not yet been cleared as non-contagious. If anyone involved tests positive for COVID-19 after in-person participation, immediately notify us at 619-298-8391.

In order to protect health, safety, and privacy, our staff will manage communications.

For additional guidance, visit our Staying Connected website. “Information for hosting in-person activities can be found under the drop-down menu COVID-19 Guidance for Volunteer-led Activities.”

SAFE • BE SAFE • BE SAFE • BE SAFE • BE SAFE • BE 24

FAMILY COOKIE GUIDE | 2021

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Calendar DECEMBER Sunday

Monday

6

7

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

8

9

10

11

12

Monday, Dec. 14:Troop initial order due Dec.-Jan.: Troop cookie managers train girls and caregivers During December I will _________________________

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14

15

16

17

18

19

_____________________________________________.

20

21

22

23

24

25

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I need _______________________________________ from my family to help me this month.

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28

29

30

31

JANUARY Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

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24

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January: Service Unit Cookie Kickoffs (virtual) Friday, Jan. 8: Virtual cookie rally Friday, Jan. 11: Digital Cookie opens for girls Thursday, Jan. 21: Get to Know your Customers Day Send emails through Digital Cookie and use social media to thank those who have already ordered.

Sunday, Jan. 24: Cookie program begins at 9 a.m.

During January I will ___________________________

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_____________________________________________.

I need _______________________________________ from my family to help me this month.

FEBRUARY Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday 6

Mention these upcoming holidays and encourage people to order more cookies for special occasions.

13

Friday-Sunday, Feb. 19-21: National Girl Scout Cookie Weekend

1

2

3

4

5

7 8 Super Bowl Sunday

9

10

11

12

14 15 Valentineâ&#x20AC;&#x2122;s Day

16

17

18

19 National 20 Chocolate Mint Day

21

23

24

25

26

22

Mardi Gras

Chinese New Year

27 Purim

During February I will __________________________ ____________________________________________.

I need _______________________________________ from my family to help me this month.

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MARCH Sunday

Monday

Wednesday

Thursday

Friday

Saturday

2

3

4

5

6

8

9

10

11

12

13

Peanut Butter Loverâ&#x20AC;&#x2122;s Day

7

Tuesday

1 National

Availability and timeline for cookie booths will be determined in early 2021, based on state and county health guidelines at that time. Check our website for up-to-date information.

During March I will _____________________________ ____________________________________________.

I need ________________________________________ from my family to help me this month.

Important Things to Know about the Cookie Program Official in-person start date: Sunday, Jan. 24, 2021, 9 a.m.

Marketing in person and collecting money prior to this date is not permitted. Please model good behavior, assume good intent, and follow the Girl Scout Law: be honest and fair, friendly and helpful, considerate and caring, respectful of others, and a sister to every Girl Scout.

Participation

All girls must be registered Girl Scouts for the 2020-21 membership year, with a 2021 Product Program Participation Agreement submitted online.

Safety first!

Girls should: • Have adult supervision at booths (at least one

registered and background-checked volunteer),

standabouts, and when going door-to-door.

• End the above activities by 8 p.m.

• Never enter a customer’s house.

• Protect their privacy; by providing an adult’s contact information.

• Respect authority and abide by all requests from

residents, security, or law enforcement personel

(including instructions to stop marketing cookies

and/or heed “no soliciting” signs).

Southern California Council Border Treaty

While girls may offer cookies to friends and family that reside within our neighboring councils’ boundaries, they may not market outside San Diego and Imperial counties. Please help us maintain our partnerships with our neighboring councils. Girls and families may not go doorto-door, hold a standabout, or a booth in Riverside, Los Angeles, or Orange counties.

Local restrictions

Cookie marketing is not permitted in the following areas: • City of Coronado (except for residential areas and

approved booth locations) • Farmers markets that are not designated as

booth sites • Military bases, including Camp Pendleton (regardless

of caregiver access) Please help us avoid complaints from business owners and community leaders by marketing only in approved locations. Note: these guidelines are subject to change; girls should ask their troop cookie managers to relay any new restrictions that might arise during the season.

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Money Matters Caregivers:

You have the right to: • Determine how many cookies you will accept responsibility for. While cookies may not be returned to Girl Scouts San Diego, your troop might accept returns if they can be used at cookie booths or for another girl’s inventory. Ask your TCM for details.

• Participate at a level that is comfortable for you and your Girl Scout, regardless of the council recommendation or troop goal.

Note: Troop proceeds belong to the troop, not individual girls, and while there is no pre-payment for cookies, troops may require payments owed before giving additional cookies.

You are responsible for: • Every cookie package picked up and signed for (by completing a receipt with your TCM).

• All customer payments collected, until turned in to the TCM and receive receipt for money turned in.

• Signing and retaining a receipt for each exchange of money/product between you and the TCM. • Following through on girl delivery purchases accepted through Digital Cookie and coordinating with TCM if additional inventory is needed.

You should: • Safeguard all money collected immediately and do not send money to school with girls.

• Not accept payment from a customer using personal credit card readers or any third-party apps like Venmo, Paypal, or Zelle.

• Not deposit any funds into personal bank accounts (this includes using personal credit card readers); cookie funds deposited in personal accounts can be viewed as taxable income by the IRS. COVID-19 consideration: Each troop has its own policies for money and package drop-offs, pick-ups, and exchanges. Connect with your troop cookie manger to see if families can make troop bank deposits directly, or if they’ve chosen to give caregivers access to pick up cookies at cupboards (access must be given by troop cookie manager only).

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FAMILY COOKIE GUIDE | 2021

Girl Scouts San Diego Outdoor Program GSSD Eco Patch Challenge Earth is a place of many wonders, from vast oceans to beautiful little butterflies.

Getting out to explore natural spaces is fun, educational, and healing. But who will lead the way in healing our planet? Girl Scouts! Take the Make the Earth a Better Place Patch Challenge by choosing your favorite activities. You can take action in nature, around town, in your own home, or virtually!

THE EARTH

GSSD Badge Kits Daisy-Junior $12/kit Everything you need to earn Girl Scout badges from home!

Whether working towards a badge as an individually registered girl or with your troop, badge kits make Girl Scouting easier for families and troop leaders alike. The kits are designed to enhance the Girl Scout Leadership Experience by providing hands-on activities and includes instructions, links to recorded videos, all materials required, and the badge.

Troop Escapes Daisy-Cadettes Troops can join us virtually for a day of camp-filled fun. They’ll enjoy staff-led activity blocks together, such as crafts, team building, nature appreciation, and so much more! Each day ends with singing and storytelling around the “campfire.”

Troop Winter Escape, Saturday, Dec. 19 Juniors-Cadettes $5 registration fee/girl Troops come and enjoy a wonderful winter escape with us. Explore the astronomical winter solstice and learn more about the stars above. Your troop will get to customize your experience too! Choose from a variety of staff-led activities such as creating an artsy galaxy, making it through a space station escape room, or bonding over some silly camp games.

Holiday One-Day Camps Daisy-Cadettes $15 registration fee/girl It does not have to be summer to enjoy traditional camp activities, games, and songs! Daisies-Cadettes are invited to join us for an adventure filled day that will bring summer camp magic into your home. Girls will make new friends and keep up with Girl Scout traditions—they will even earn a special fun patch!

Winter Break Day Camp, Tuesday, Dec. 22 Join us for a snow-filled virtual one-day camp! You and your new friends will take an adventure into new climates, check out different animals, and explore the globe!

For more details visit sdgirlscouts.org/outdoor.

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Family Cookie Guide

Scavenger Hunt Girls who submit correct answers by Sunday, Jan. 10 will be entered in a drawing for one of 35 stationery sets. Enter today!

1. What is the theme of the 2021 cookie program? _______________________ 2. What is our 2021 mascot animal? _______________________ 3. What five entrepreneurship skills will girls will gain from the cookie program?

Goal _______________________________

Decision ___________________________

Money _____________________________

People _____________________________

Business ___________________________ 4. How do customers donate cookies to military troops? _______________________ 5. What is the reward for 300 packages? _______________________ 6. What should girls always bring with them while marketing cookies? _________________ 7. What is another word for a standabout? _______________________ 8. A girl should review and sign the GSUSA _____________ Pledge online before marketing with social media and Digital Cookie.

9. What are the two Digital Cookie delivery options? _______________________________________ 10. When is our second virtual cookie rally? _______________________________________ 11. Where is up-to-date health safety information for cookie participation? _________________________________________