SDCNG Media Kit 2009

SAN DIEGO COMMUNITY NEWSPAPER GROUP Media Kit 2009–2010

www.sdnews.com • 4645 Cass St., 2nd floor • San Diego • CA 92109 • (858) 270-3103

SERVING SAN DIEGO’S

AFFLUENT COASTAL COMMUNITIES

Local Advertising that Reaches Your Target!

Distribution: Paper/Zip

Circulation

La Jolla Village News

22,000

Receivership 94.8%

Over 160,000 Readers!

Guaranteed Distribution!

Proven Results!

• 100% Market Saturation

92037 (Weekly)

Beach & Bay Press

20,000

96%

92109 (Bi-Weekly)

The Peninsula Beacon

We deliver to virtually every home and business in our distribution area.* Verified by CVC (Circulation Verification Council).

• 100% “Community News” 20,000

91.2%

92106, 92107, 92110 (Weekly)

Our professionally staffed editorial department specializes in community news, business briefs, opinion, calendar of events, entertainment, area sports and much more - making our content appealing to people of all age groups and personal interests.

Downtown News

20,000

92101

––––––

• Audited Circulation (CVC)

82,000

• Door-to-Door Distribution

(MONTHLY )

Total Circulation

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

SDCNG Media Kit 2009

2009 SEASONAL ADVERTISING CALENDAR January ! ! ! ! !

February

Dining Out*

1

Health & Beauty*

8

Business & Finance*/ Home & Garden 15 Senior Focus*

22

Meet Your Merchant

29

! ! ! !

*

Health & Beauty *

12

Business & Finance*/ Home & Garden 19 Senior Focus*

26

! ! ! !

Dining Out *

5

Health & Beauty *

12

Business & Finance*/ Home & Garden 19 Senior Focus*

26

Monthly Feature:

Health, Mind & Body

Home/Garden Improvement

Spring Break/Summer Camps

June

May

Dining Out*

2

Health & Beauty & Fashion*

9

Home & Garden

16

Senior Focus*

23

Meet Your Merchant

30

! ! ! ! !

Dining Out*

7

Health & Beauty*

14

Home & Garden

21

Senior Focus*

28

! ! ! !

Dining Out*

4

Health & Beauty *

11

Home & Garden

18

Senior Focus*

25

LJVN/BBP/BCN Visitor Guides ‘08-‘09

Monthly Feature:

Monthly Feature:

Monthly Feature:

Spring Break/Summer Camps

Summer Vacation/Camps

Summer Camps

September

August

Dining Out*

2

Health & Beauty *

9

Business & Finance*/ Home & Garden 16 Senior Focus*

23

Meet Your Merchant

30

! ! ! !

6

Dining Out* Health & Beauty*

13

Business & Finance*/ Home & Garden 20 Senior Focus*

27

! ! ! !

Dining Out *

3

Health & Beauty *

10

Business & Finance*/ Home & Garden 17 Senior Focus*

24

Monthly Feature:

Monthly Feature:

Monthly Feature:

Staycations

Working Women Today

Fall NFL Kick-Off

October ! ! ! ! !

5

Monthly Feature:

July ! ! ! ! !

Dining Out*

Monthly Feature:

April ! ! ! ! !

March

November

Dining Out*

1

Health & Beauty*

8

Business & Finance*/ Home & Garden 15 Senior Focus*

22

Meet Your Merchant

29

! ! ! !

December

Dining Out*

5

Health & Beauty*

12

Business & Finance*/ Home & Garden 19 Senior Focus*

26

! ! ! !

Dining Out*/La Jolla Parade Guide Health & Beauty*

3 10

Business & Finance*/ Home & Garden 24 Senior Focus*

31

Monthly Feature:

Monthly Feature:

Monthly Feature:

Reader’s Choice Award Issue

Holiday Happenings

Holiday Gift Guide

Free Advertorial with purchase of ad in these sections--Ask your advertising representative for details.

2009 Holiday Calendar New Year’s Day . . . . . . . . . . . . . . . . . .Jan 1 Martin Luther King Day . . . . . . . . . . . .Jan 19 St. Valentine’s Day . . . . . . . . . . . . . .Feb 14 President’s Day . . . . . . . . . . . . . . . . .Feb 16 St. Patrick’s Day . . . . . . . . . . . . . .March 17 First day of Spring . . . . . . . . . . . . . . .March 21 Passover . . . . . . . . . . . . . . . . . . . . . . . . .April 9

Easter . . . . . . . . . . . . . . . . . . . . . . .April 12 Cinco de Mayo . . . . . . . . . . . . . . . . . .May 5 Mother’s Day . . . . . . . . . . . . . . . . . .May 10 Memorial Day . . . . . . . . . . . . . . . . . .May 25 Flag Day . . . . . . . . . . . . . . . . . . . . .June 14 Father’s Day . . . . . . . . . . . . . . . . . .June 21 First Day of Summer . . . . . . . . . . . .June 21

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Independence Day . . . . . . . . . . . . . . .July 4 Labor Day . . . . . . . . . . . . . . . . . . . . . .Sep 7 Rosh Hashanah . . . . . . . . . . . . . . . . .Sep 19 Yom Kippur . . . . . . . . . . . . . . . . . . . . .Nov 8 First day of Autumn . . . . . . . . . . . . . .Sep 21 Columbus Day . . . . . . . . . . . . . . . . . .Oct 12 Halloween . . . . . . . . . . . . . . . . . . . . .Oct 31

Election Day . . . . . . . . . . . . . . . . . . . .Nov 4 Veterans Day . . . . . . . . . . . . . . . . . .Nov 11 Thanksgiving . . . . . . . . . . . . . . . . . . .Nov 26 Hanukkah . . . . . . . . . . . . . . . . . . . . .Dec 12 First Day of Winter . . . . . . . . . . . . . .Dec 21 Christmas . . . . . . . . . . . . . . . . . . . . .Dec 25 New Year’s Eve . . . . . . . . . . . . . . . . .Dec 31

Weekly: La Jolla Village News • Peninsula Beacon • Bi-weekly Beach & Bay Press Monthly: Downtown News

Ask about our Visitor Guides & other specialty publications

2009 MONTHLY PROMO CALENDAR Monthly Promotion Customized For:

Health & Beauty

Dining Out ! ! ! ! ! ! ! ! ! ! ! !

January 1 February 5 March 5 April 2 May 7 June 4 July 2 August 6 September 3 October 1 November 5 December 3

1st week of every month

Home & Garden / Business & Finance ! ! ! ! ! ! ! ! ! ! ! !

January 15 February 19 March 19 April 16 May 21 June 18 July 16 August 20 September 17 October 15 November 14 December 24

3rd week of every month

! ! ! ! ! ! ! ! ! ! ! !

January 8 February 12 March 12 April 9 May 14 June 11 July 9 August 13 September 10 October 8 November 12 December 10

2nd week of every month

Spotlight on Seniors ! ! ! ! ! ! ! ! ! ! ! !

January 22 February 26 March 26 April 23 May 28 June 25 July 23 August 27 September 24 October 22 November 26 December 31

4th week of every month

*1/10 Size Ad or Larger

Deadline is one week prior to publication date.

Call to Reserve Space Today

Meet Your Merchant ! ! ! !

January 2 April 30 July 30 October 29

4 times a year

FREE* Advertorial with Ad Purchase! *Purchase an ad (1/10 or larger) and recieve a 150 word article about your business or service in these monthly sections!

Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionally designed ad along with a well written article! Meet Your Merchant is published on 5th week (4 times per year) and is an “advertorial” opportunity to promote your business and staff with an insertion article.

SAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Editorial Calendar 2009: JANUARY San Diego Boat Show- ALL Buick Invitational-LJVN Restaurant Week-all papers ASR- DTN PBTC's Installation of Officers- BBP Whale Watching (through March)- ALL La Jolla Motor Car Classic- LJVN Japan Society of San Diego and Tijuana annual gala at Liberty Station- BCN, LVN FEBRUARY San Diego Jewish Film Festival-LJVN Pacific Southwest Wildlife Arts Festival at Liberty Station- DTN, BCN Mardi Gras- DTN MARCH OB Kite Festival at OB Elementary/OB Rec CenterBCN Seaport Village Busker Festival- DTN Little Italy Festa Siciliana- DTN Healing Arts festival- DTN APRIL PB Restaurant Walk- BBP La Jolla Half Marathon -LJVN La Jolla Hist. Society Secret Garden Tour- LJVN ArtWalk- DTN MAY High school graduations- ALL Memorial Day at Soledad- LJVN West Coast Volleyball Tourny in OB-BCN River Days- ALL Memorial Day Outreach at Saratoga Park in OB- BCN JUNE High school graduations- ALL San Diego County Fair Opens-ALL Longboard Classic Surf Contest- BBP Rock'n'Roll Marathon- BBP La Jolla Festival of the Arts- LJVN La Jolla Concerts by the Sea series- LJVN YMCA Bay to Bay Regatta- ALL OB Street Fair and Chili Cook-off- BCN Taste of Gaslamp- DTN Urban trees- DTN JULY Fourth of July activities- ALL Del Mar Race Track Opens- ALL PBTC's Concerts on the Green- BBP Over the Line- BBP, BCN Taste of Bird Rock- LJVN, BBP Point Loma Summer Concert Series- BCN Junior Lifeguard pier jump in OB- BCCN Comic-Con- DTN Veterans Plaza- DTN Pride Parade- DTN

AUGUST La Jolla Music Society’s SummerFest- LJVN UCSD Cancer Center Luau & Longboard InvitationalLJVN Kiwanis Club's Pancake Breakfast- LJVN Lifeguard relay competitions- ALL SEPTEMBER OMBAC Coming Out Party- BBP PB Restaurant Walk- BBP OMSURF-OMBAC Classic Longboard Contest- BBP World Famous Women's Amateur Surfing- BBP Pacific Islander Festival- BBP Brazilian Festival- BBP La Jolla Rough Water Swim- LJVN Cabrillo Festival in Point Loma- BCN Tony Mezzadri Surf Classic in OB- BCN Peninsula Community Fair- BCN Gromfest surf competition in OB- BCN Make-A-Wish Tuna Challenge- BCN OB Jazzfest in OB Pier parking lot- BCN Yachtfest- ALL Fleet Week- DTN Red Bull Air Races- DTN ArtWalk by the Bay- DTN Street Scene- DTN OCTOBER Halloween activities- ALL Beachfest- BBP Polish Festival- BBP Homecoming- ALL Taste of La Jolla- LJVN Kiwanis fishing derby at OB Pier- BCN OB Canine Carnival/Halloween Festival- BCN OB Casino Night at Masonic Temple- BCN OB Oktoberfest- ALL Pancake breakfast at OB Pier- BCN OB Halloween carnival-Peninsula Rec / OB Rec- BCN Little Italy Festa- DTN NOVEMBER Taste of the Triangle- LJVN San Diego Jewish Book Fair- LJVN Holiday Open House in LJ- LJVN Veterans Day at Soledad- LJVN Holiday Craft Fair at Curie Elementary- LJVN OB Tree Festival Restaurant Walk- BCN OB Tree Festival Food and Toy Drive- ALL OB Christmas tree arrives at the beach- BCN OB Craft Fair at Veterans Plaza- BCN Fallback Festival (Gaslamp)- DTN DECEMBER Holiday Parade- BBP La Jolla Christmas Parade & Holiday Craft Fair- LJVN Mission Bay Boat Parade of Lights- BBP PBTC's Holiday Home Decorating Contest- BBP OB Holiday Parade/Kids Zone- BBP OB toy and food drive sorting/distribution- BCCN December Nights- DTN

4645 Cass Street . 2nd Floor. San Diego. CA 92109. 858.270-3103. www.SDNews.com

DEMOGRAPHIC PROFILE: 92037 Who lives in La Jolla?

Population: • Total: 43,050 • Male: 48.23 percent • Female: 51.77 percent

Age: • 18-24 • 25-34 • 35-44 • 45-54 • 55 +

La Jolla: A Jewel by the sea

La Jolla is truely the jewel of Southern California’s coastline. This charming picturesque seaside village resort is just 20 minutes from downtown San Diego.

It has wonderful beaches, cultural activities and fine restaurants. La Jolla is an exquisite combination of a southern European resort atmosphere and Southern California fun.

While La Jolla is known to be one of the most affluent communities in the United States, it has a down to earth feel due to the beautiful natural scenery and the helpfulness of its residents.

In addition to fine restaurants, beautiful beaches, hotels and art galleries, La Jolla is home to renowned institutions, such as the Scripps Institution of Oceanography and the Stephen Birch Aquarium & Museum. This is in addition to the University of California, San Diego.

Furthermore, La Jolla is home to many Bio-Tech and software companies. In short, La Jolla is a great place to live in, visit, or do business.

-16% -17% -16% -20% -31%

Households: • Total: 18,219 • With Children: 13.80 percent • Single with Children: 3.15 percent

Martial status: • Single: 51.49 percent • Married: 48.51 percent • Divorced: 9.37 percent

Family annual income: • $100,000 - $250,000: 27.93 percent • $300,000 - plus: 11.61 percent • Average income: $80,172

Race: • White: 80.43 percent • Black: .77 percent • Hispanic: 7.01 percent • Asian: 12.98 percent • Native American: .22 percent • Other: 5 .5 percent

Education: • College degree: 34.23 percent • High school graduate/some college/other schooling: 96.74 percent

Employment: • White Collar: 95.46 percent • Blue Collar: 4.54 percent

Real Estate: • Median Home Sale: $2,195,000

Voting: • Democrat: 46.38 percent • Republican: 52.521 percent • Other: 1.09 percent Source: Media Audit and on-line demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

La Jolla Village News • Circulation 22,000 • Publishes every Thursday

DEMOGRAPHIC PROFILE: 92109 Who lives in Pacific Beach/ Mission Bay? Population: • Total: 43,586 • Male: 23,416 (53.72%) • Female: 20,170 (46.28%)

Households: • Total: 22,747 • With Children: 2,756 • Without Children: 19,989

Older residential neighborhoods compliment young beach town Pacific Beach, divided into alphabetical streets of gems and mineral, is very much a grid. The lower end is much like Mission Beach, with a blend of college-goers, and singles.

Garnet Avenue harbors many local beach-goers attracted by trendy clothing boutiques, a plethora of restaurants, resorts, clubs and nightlife.

Apart from the casual beach town atmosphere, a strong community base exists. Residential neighborhoods mixed with condos and single family homes create a strong sense of community. Multiple generations of families, active in the community still reside and are raising their families here.

Mission Beach is essentially a narrow peninsula surrounded by the bay to the east and the Pacific Ocean to the west. The atmosphere is much like a resort with wide beaches and busy boardwalk on both sides. Many Mission Beach homes are rentals attracting a younger crowd. The boardwalk on the ocean side is nearly 3 miles long, running the length of Mission Beach and Pacific Beach. A popular amusement park with a vintage roller coaster, fun shops and restaurants is a favorite among locals and visitors. Sea World is nestled in the bay to the south drawing thousands of annual visitors to the area.

Martial status: • Single: 54 percent • Married: 28 percent • Separated/divorced: 18 percent

Family annual income: • $75,000 +: 61.3 percent • Average income: $73,428

Race: • White: 84.9 percent • Black: 1.1 percent • Hispanic: 11.4 percent • Asian: 2.1 percent • Other: .5 percent

Education: • College degree: 50 percent • High school graduate/some college/other schooling: 95 percent

Employment: • White Collar: 15,290 • Blue Collar: 4,673

Real Estate: • Median Home Sale: $630,000

Spending: • Total Average Sending: $56,538 Source: Media Audit and on-line demographics

Beach and Bay Press • Circulation 20,000 • Publishes every other Thursday

SAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Demographic Profile: 92106-92107 Who lives on the Peninsula?

Population: • Total: 23,667 • Male: 49.81 percent • Female: 50.19 percent • Median Age: 45

Households: • Total: 10,179 • With Children: 21.4 percent • Without Children: 79 percent

Discover the diversity of the Peninsula

Where else can you have suburban-like living with easy access to the airport, downtown, Mission Bay, Sea World and the world-famous San Diego Zoo! The quaint community of Point Loma is located on the east side of the peninsula overlooking downtown and Coronado. This conservative community has an extensive Naval history and large Portuguese fishing community. With Liberty Station (previously military housing) completed, the combination of a place to live, work and play among the beautiful historic homes and buildings will be the destination point for the entire region.

Ocean Beach is located on the west side of the peninsula overlooking the Pacific Ocean and is home to the world famous fishing pier. The white sand beach is a favorite location for beach goers and surfers. Ocean Beach is known for for it’s pro-active residents, strong merchants association and laid back atmosphere.

Cabrillo National Monument recently completed an extensive upgrade of the area around the lighthouse. On a clear day, the views are breathtaking, from the second “most visited” National park in the U.S. (behind only the Statue of Liberty). It also features one of the most interesting tide-pools on the West Coast and boasts the best place to watch the migration of the gray whales.

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Martial status: • Single: 7,517 • Married: 7,612 • Divorced: 3,905 • Widowed: 1,330

Family annual income: • Average income: $65,692

Race: • White: 85.4 percent • Black: 3.4 percent • Hispanic: 8.4 percent • Asian: 2.2 percent • Other: .6 percent

Education: • College degree: 57.53 percent • High school graduate/some college/other schooling: 28.33 percent

Employment: • White Collar: 79 percent • Blue Collar: 21 percent

Real Estate: • Median Home Sale: $631,200

Voting: • Democrat: 49.4 percent • Republican: 48.5 percent • Other: 2 percent Source: Media Audit and on-line demographics

The Peninsula Beacon • Circulation 20,000 • Publishes every Thursday

Demographic Profile: 92101

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

READER’S SPENDING HABITS: AUTOMOTIVE What kind of car do you own?

LJVN

Coastal

DTN

Car/Van/Truck/SUV New Used

24.0% 20.0% 4.1%

24.0% 18.2% 6.2%

31.2% 18.5% 1.8%

Domestic Foreign

11.0% 9.9%

14.4% 10.1%

9.8% 9.4%

$20K+ $30K+

19.6% 4.1%

20.2% 10.2%

18.7% 12.7%

What kind of car do you plan to buy?

Asian (Japan auto) European (British) Any Domestic Any Foreign

42.8% 14.1% 33.6% 39.0%

54.8% 26.5% 24.4% 36.6%

52.8% 8.5% 29.9% 30.8%

Any Foreign

39.0%

36.6%

*Media Audit 2003

SAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

READER’S SPENDING HABITS: ENTERTAINMENT Have you purchased items from local businesses in the past 30 days?

Hunting Fishing Snow Skiing Golf 3+ Times Rode a Bicycle 12+ times Rented a car 5+ times Casino 1+ visits Hotel/Motel 10+ nights Pro Sports Attend 3+ times Country music Concert Rock/Pop Music Concert Theater/Opera/Synphony Major Theme Park Diet 4 Weeks or more Health Club 12+ Times Book Store 5+ purchases

LJVN 7.4% 9.1% 7.7% 18.7% 32.8% 21.2% 51.5% 32.1% 20.3% 11.9% 23.6% 55.6% 30.7% 18.5% 47.3% 55.5%

Coastal 7.7% 10.7% 12.3% 14.4% 23.4% 6.5% 20.4% 35.2% 23.7% 16.2% 25.3% 46.6% 31.0% 31.0% 48.3% 53.0%

DTN 9.4% 24.6% 1.4% 13.4% 23.5% 8.7% 44.0% 38.9% 22.6% 13.1% 30.6% 52.4% 35.1% 35.1% 33.3% 59.6%

*Media Audit 2003

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

READER’S SPENDING HABITS: FINANCIAL What financial services used?

LJVN

Coastal

DTN

IGA/Krogh CD’s/Savings Car Loan Home mprovement Loan Credit Line (secured) ATM Card

56.0% 49.0% 18.8% 9.4% 14.3% 78.8%

51.0% 40.9% 23.3% 7.9% 11.0% 87.%

43.9% 32.8% 29.3% 13.2% 13.1% 80.4%

17.6% 4.7% 2.7% 3.8% 5.4% --18.6% 16.6% 20.2% 21.0% 1.2% --

12.5% 2.0% 2.2% 1.7% -4.8% -20.0% 20.7% 22.1% 8.0% 3.9% --

31.5% 3.1% 2.6% 10.9% 3.2% 3.1% 1.0% 6.9% 31.1% 13.3% 4.6% 1.0% --

19.3% 76.8% 57.4% 14.0% 9.9%

16.1% 62.6% 52.6% 6.4% 7.8%

14.9% 65.2% 49.1% 8.0% 12.7%

Banks Use this past Year All Credit Untions San Diego Credit Union Navy Federal Credit Union Mission Federal North Island Federal California Coast Federal Point Loma Federal Bank of America Wells Fargo Washington Mutual Union Bank Citi Bank US Bank

Used in last 6 months American Express Visa Card Mastercard Discover AT&T

*Media Audit 2003

SAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

READER’S SPENDING HABITS: HOME IMPROVEMENT Lumber/Hardware/Building Supply

LJVN

Coastal

DTN

Shopped in past 4 weeks Shopped 3 Plus times

59.0% 35.5%

64.0% 24.6%

58.5% 29.0%

63.3% 13.5% 14.8% 12.6% --

64.2% 10.6% 10.9% 1.7% 3.0%

64.7% 22.6% 7.9% 7.3% --

38.8% 16.9% 38.0% 18.2% 31.2% 17.8% 30.2% 34.2% 16.2% 17.3% 63.9%

27.8% 16.9% 25.3% 14.2% 34.1% 21.4% 25.5% 28.8% 24.9% 21.7% 76.5%

34.3% 27.6% 41.1% 17.6% 33.8% 37.9% 40.6% 43.5% 22.8% 27.7% 60.2%

Shopped in past 6 months Home Depot Lowe’s Dixieline Ace Hardware True Value

Plan to buy in the next 12 months New Furniture Bedding/Mattres Remodel Home Stereo Equipment Video/VCR/DVD/Camera Equip.

Personal Computer Software Glasses/Contacts Major Appliances TV Lawn & Garden Equip.

*Media Audit 2003

SAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

READER’S SPENDING HABITS: RESTAURANTS Fast Food Restaurants purchases in past 7 days...

1 Plus 3 Plus 5 Plus Avg Per Week

LJVN 52.0% 27.2% 10.2% 3.2%

Coastal 55.0% 26.4% 13.3% 2.95%

DTN 71.9% 29.6% 12.9% 2.76%

Fast Food Restaurants shopped during past 4 weeks by name...

McDonalds Jack in the Box Burger King Carls Jr. Taco Bell KFC Pizza Hut In-N-Out Rubio’s Wendy’s Domino’s Subway Papa John’s Panda Express El Pollo Loco Pick Up Stix Round Table Arby’s Del Taco Weinerschnitzel Baja Fresh Mex Alberto’s Mex

12.5% 17.9% 7.6% 133% 2.7% 10.2% 13.6% 2.7% 8.8% --5.2% --1.0% 3.7% -4,1% -1.4% 5.4% 1.8%

18.4% 12.0% 9.4% 15.5% 13.4% 1.2% 5.3% 13.4% 10.0% 2.2% 3.2% 5.7% 1.7% --3.2% -4.9% ---1.8%

34.3% 27.7% 27.7% 6.3% 4.2% 15.3% 20.3% 4.2% 12.2% 7.9% 2.2% -1.2% 4.3% 2.0% 2.2% 4.3% 1.6% 1.6% ---*Media Audit 2003

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

READER’S SPENDING HABITS: TRAVEL Domestic Air Travel 1 + Round Trips 3 + Round Trips 6+ Round Trips 8+ Round Trips 10+ Round Trips

LJVN 47.0% 29.6% 5.9% 3.2% -3.33%

Coastal 45% 28.5% 9.0% 2.8% 2.8% 4.5%

DTN 53.5% 31.9% 6.3% 2.7% 2.7% 3.5%

Business Air Travelers 1+ Trips 4+ Trips Average Trips/Year

9.1% -1.5%

8.6% 2.8% 4.18%

15.2% 8.1% 2.87%

Foreign Travel (past 2 yrs) 1+ Round Trips 2+ Round Trips 3+ Round Trips Average

49.3% 17.4% 10.5% 1.76%

31.6% 14.6% 7.3% 2.36%

17.7% 12.4% 4.2% 2.0%

Ocean Cruises Plans to Cruise w/in 3 yrs Used Travel Agent Rent Car 5+ Times/Yr

39.6% 5.1% 7.4%

46.1% 5.9% 4.0%

32.3% 5.2% 6.6%

*Media Audit 2003

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Demographics

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

This readership study was preformed by the Circulation Verification Council. This nationally recognized auditing research firm conducts audits of circulation for newspapers, shopping guides, trade publications and magazines.

Results are from our distribution area.

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! Bleeds & Design Charges Apply

Call today to reserve your space: (858) 270-3103 SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Classified Advertising Rates Remember, when a reader turns to classified they’re already 50% sold!

Y

our advertisement placed in The San Diego Community Newspaper Group classified section will appear in the Beach & Bay Press and The Peninsula Beacon, La Jolla Village News and The San Diego Downtown News. Over 85,000 copies are delivered to affluent coastal homes and businesses. Your ad will be read by over 120,000 people from La Jolla through Downtown San Diego.

Publishing 100% local news, our papers enjoy an average readership of 93%. Printing each Thursday, your advertisement will remain in homes, businesses and on newsstands for up to seven days.

CLASSIFIED DISPLAY RATES

CLASSIFIED LINE AD RATES Open Rate:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Weekly Based on 3-line min.

Classified display advertisements are boxed and can include artwork.

Minimum size is 1". Sizes based on a 6-column x 15.5 tabloid format.

/per line

1 week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8.50

Frequency Rates: Consecutive insertions – based on 3-line min.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weekly /per line 2 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.00 3 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.00 6 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.50 13 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.00 26 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.50 52 weeks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00

Contract: 1–2 Insertions 3–8 Insertions $33.00 per col/inch $28.00 per col/inch

9–16 Insertions 17–25 Insertions 26+ Insertions $26.00 per col/inch $23.00 per col/inch $21.00 per col/inch

Marketplace Ads: Small 1 col. x 2.25" 4 weeks $75 Med. 2 col. x 2.25" 4 weeks $130 Lg. 2col. x 3" 4 weeks $175

13 weeks $55 26 weeks $50/wk 13 weeks $110 26 weeks $100/wk 13 weeks $165 26 weeks $150/wk

CadNet

Publish your classified ad in over 120 publications in U.S. & Canada with a combined circulation of over 10 million or 1.6 million households. Publications have a two week window to run your ad.

15 words . . . . . . . . . . . . . . . . . . . . . . . . . . $595.00 per insert/per week

Bargain Bin: Private party – $500 or less Based on 3-line min. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . FREE* *Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Garage Sales:

$15 each additional word. First time advertisers, BUY 1 GET 1 FREE.

Real Estate Directory: (2col x 1.75" ad)

2 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $150.00 4 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $250.00 6 insertions + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $350.00 Open House Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing* Rental Hotsheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing*

4 lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.50 each additional line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3.00 Place your ad via the website, www.sdnews.com . . . . . . . . . . . . . . . . . . . . FREE*

*Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Lost & Found:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .FREE* *Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Legal Ads:*

Service/Professional Directory Listings

*Abandonment of Fictitious Name, Withdrawal From A Partnership, Operation Under Fictitious Business Name, Dissolution of Partnership, Notice of Trustee Sale. Legal ads may not necessarily run full circulation, but must be published in either Beach & Bay Press, La Jolla Village News or Peninsula Beacon to be legal.

Small Ad (1.5"x1") 4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$55.00 per week 8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$45.00 per week 13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$35.00 per week Large Ad (1.5"x2.25") 4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95.00 per week 8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75.00 per week 13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$65.00 per week

Place classified ads on line at: www.sdnews.com or call (858) 270-3103 x140

SAN DIEGO COMMUNITY NEWSPAPER GROUP 4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

Personal Name Change (4 weeks) . . . . . . . . . . . . . . . . . . . (total) $88.00 Fictitious Business Name (4 weeks) . . . . . . . . . . . . . . . . . . (total) $44.00 Per col/inch (1 issue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.00

Deadlines:

Classified Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday 5 p.m.

Line ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m.

Cancellation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m.

Mechanical Specifications:

6-Column Format Page: 10" wide x 15.5" deep.

No. of Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Col. Width 1 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5" 2 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.25" 3 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.875" 4 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.625" 5 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.325" 6 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10" *We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

DIGITAL FILE SPECIFICATIONS Applications Supported:

File Formats Supported:

FTP LOGIN

QXD, AI, TIFF, EPS, JPEG, PDF

HOST: webftp.sdnews.com

QuarkXpress 6-7 Illustrator Photoshop

Media Supported: DVD, CD-ROM

We prefer ads sent digitally via email or FTP. We accept files condensed with Stuffit or Zip. PDF files are fine as long as b/w ads are 600 dpi, color 300 dpi. Please make sure all art and fonts are embedded. All Illustrator files must have all fonts outlined (converted to art) and all images embedded or include all linked artwork/photos.

Photos should be set to 200/more dpi. Keep in mind that photos sent in JPEG or GIF formats usually do not print well. When sending Quark files, be sure to include all images and all fonts with your layout file. We cannot be held responsible for incomplete files.

We cannot accept b/w or color ads as Microsoft Word, Excel, Office, Publisher, Pagemaker or any other PC word processing format. All ads sent in Word will be treated as roughs only, but any & all art/photos etc. still need to be supplied on CD or via email. “Advertorials” in Word format are acceptable. Include a printed proof (B&W or Color Laser) with your disc so we can make any corrections necessary. All colors used in your layout should be converted to CMYK. We strongly suggest saving your ad as a PDF before they are sent.

USER: sdcngads *PASSWORD: BIGfile4u *Case sensitive.

LA JOLLA VILLAGE NEWS • BEACH & BAY PRESS • PENINSULA BEACON • DOWNTOWN NEWS Newspaper Mechanical Specifications Ad Size Columns Width Depth Full 5 10 .5" 15.25" 4/5 4 8 .375" 14.875" 3/5 3 6.25" 14.875" 1/2 vertical 3 6.25" 13" 1/2 horizontal 5 10 .5" 7 .375" 1/2 square 4 8 .375" 9.25" 2/5 vertical 2 4.125" 14.875" 2/5 horizontal 4 8 .375" 7 .375" 3/10 3 6.25" 7 .375" 1/5 vertical 1 2" 14.875" 1/5 vertical 2 4.125" 7 .375" 1/5 horizontal 4 8 .375" 3 .625" 3/20 vertical 2 4.125" 5 .5" 3/20 horizontal 3 6.25" 3 .625" 1/10 vertical 1 2" 7 .375" 1/10 horizontal 2 4.125" 3 .625" 1/20 vertical 1 2" 3 .625" 1/20 horizontal 2 4.125" 1 .75" 1/40 1 2" 1 .75"

Files sent via email must be sent to your Sales Representative.

Please include the name of the advertiser and the Advertising Consultant’s name in the subject field.

For more information, call the Art Dept. at:

(858) 270-3103 x107

SAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109 PHONE 858.270.3103 • FAX 858.713.0095 www.sdnews.com • sales@sdnews.com

SAN DIEGO PETS MAGAZINE Magazine Mechanical Specifications Ad Size Columns Width Depth Full 3 7.25" 9.5" Full Bleed 3 8.5" 10.75" 2/3 2 4.75" 9.5" 1/2 vertical 1.5 3.625" 9.5" 1/2 horizontal 3 7.25" 4.625" 1/3 square 2 4.75" 4.625" 1/3 vertical 1 2.25" 9.5" 1/3 horizontal 3 7.385" 3.148" 1/6 vertical 1 2.25" 4.625" 1/6 horizontal 2 4.75" 2.125" 1/12 Marketplace 1 2.25" 2.125"

Art Dept Specs 2K9

2009 NATIONAL DISPLAY AD RATES *SINGLE NEWSPAPER - COST PER WEEK FOR CONSECUTIVE ISSUES

Ad Sizes Full Page 4/5 3/5 1/2 2/5 3/10 1/5 3/20 1/10 1/20 Coupon 1/40

Open 13x(3x) 26x(6x) 52x(12x) 4-Color $1702 $1362 $1266 1203 $300 1380 1104 1027 975 300 1081 865 804 741 300 943 754 702 667 300 788 630 587 557 300 633 506 470 447 300 506 405 376 358 225 426 340 316 301 225 311 248 231 220 150 167 133 124 117 150 138 110 102 98 150 92 74 69 66 150

(Downtown News - Monthly)

TWO NEWSPAPERS — INCLUDES MULTIPLE PAPER DISCOUNT Ad Sizes Open 13x 26x 52x 4-Color Full Page $2723 $2178 $2026 1925 $450 4/5 2208 1766 1642 1561 450 3/5 1730 1383 1287 1222 450 1/2 1509 1208 1122 1066 450 2/5 1260 1009 937 891 450 3/10 1012 810 753 715 450 1/5 810 647 603 573 350 3/20 681 545 506 481 350 1/10 497 398 369 351 250 1/20 267 214 199 189 250 Coupon 221 177 164 156 250 1/40 147 117 109 104 250 THREE NEWSPAPERS — INCLUDES MULTIPLE PAPER DISCOUNT. Ad Sizes Open 13x 26x 52x 4-Color Full Page $3404 $2723 $2532 $2406 $575 4/5 2760 2208 2054 1950 575 3/5 2162 1730 1609 1528 575 1/2 1886 1509 1403 1113 575 2/5 1576 1260 1172 1113 575 3/10 1265 1012 941 894 600 1/5 1012 810 753 715 450 3/20 851 681 634 601 450 1/10 621 497 462 439 325 1/20 334 267 248 236 325 Coupon 276 221 206 196 325 1/40 184 147 137 130 325 ALL NEWSPAPERS — INCLUDES Ad Sizes Full Page 4/5 3/5 1/2 2/5 3/10 1/5 3/20 1/10 1/20 Coupon 1/40

Open $4085 3312 2594 2263 1891 1518 1214 1021 745 400 331 221

MULTIPLE PAPER DISCOUNT.

13x $3268 2650 2076 1925 1512 1214 972 817 596 320 265 177

26x $3039 2464 1930 1684 1406 1129 904 760 554 298 246 164

52x 4-Color $2888 $650 2341 650 1834 650 1600 650 1336 650 1073 525 858 525 722 525 527 425 283 425 235 425 156 425

4645 Cass Street. 2nd Floor. San Diego. CA 92109.

858.270-3103. www.SDNews.com

AGENCY RATES: All Open Rates are commissionable to recognized advertising agencies submitting cameraready copy and with pre-payment.

DEADLINE: Deadline for all advertising is 4 p.m. Thursday (Wednesday for La Jolla) preceding the date of publication.

ACCEPTANCE: The publisher reserves the right to reject or cancel any advertising at any time, which does not conform to the standards of the publication.

PAYMENT: Payment for all advertising is due upon proof. A monthly billing account is available with approved credit. Payment terms are net 10 days. Payments not received 30 days after billing are subject to a 1.5% (18% per annum) service charge. We reserve the right to revise the advertising rates at any time upon 30 days notice.

ARTWORK: Normal layout costs are

included in our advertising rates.

Camera work, photos and special creative artwork will be charged at reasonable rates. Proofs are not for making design changes; they are intended for information checking only. Additional proofs or rebuilds may be subject to extra charges.

CANCELLATIONS: Advertisers will be billed 50% of ad cost for cancellations after 4 p.m. Thursday (4 p.m.

Wed. for La Jolla).

TEARSHEETS/INVOICES: Tearsheets and invoices are available upon request.

ERRORS: Liability of the publisher for errors is limited to the cost of the space containing the error and limited to the first insertion. Notification of error must be made within 5 days of publication.

GUARANTEED POSITIONS: Any advertiser requesting special placement shall be given every considera-

tion but will not be guaranteed. The surcharge for placement is an additional 15% upon availability. If position is unavailable, the ad will not be charged the 15% charge.

PRE-PRINTED INSERT RATES*: Minimum charge $120.00.

1,000–5,000 $40/M 5,001–16,000 $35/M 16,001 & over $33/M *Pricing is for single sheet only; call for larger/heavier insert prices.

ADVERTORIAL: Advertorial is paid advertising designed to read like editorial. The word “Advertorial” must be stated in ad and must have a minimum hairline border.

MECHANICAL INFORMATION: Ads are built in modular sizes (fractional).

This allows attractive page layout and assures the advertiser economical pricing. Sizes conform to 5 col. x 16” tabloid. Standard Advertising Units (S.A.U.) will float. For color ads please call.

4/5 4c

1/10 2c 1/20 2c

1/40

2/5 2c

1/2 4c

3/10 3c

2/5 4c 1/ 20 1c

2/5 4c

3/20 2c 1/2 5c

1/5 2c 3/20 3c

Mechanical Specifications Ad Size Columns Width Full 5 10 .5" 4/5 4 8 .375" 3/5 3 6.25" 1/2 vertical 3 6.25" 1/2 horizontal 5 10 .5" 1/2 4 8 .375" 2/5 vertical 2 4.125" 2/5 horizontal 4 8 .375" 3/10 3 6.25" 1/5 vertical 1 2" 1/5 horizontal 4 8 .375" 1/5 vertical 2 4.125" 3/20 vertical 2 4.125" 3/20 horizontal 3 6.25" 1/10 vertical 1 2" 1/10 horizontal 2 4.125" 1/20 vertical 1 2" 1/20 horizontal 2 4.125" 1/40 1 2"

1/2 3 c 1/ 10 1c

Depth 15.25" 14.875" 14.875" 13."

7 .375" 9.25" 14.875" 7 .375" 7 .375" 14.875" 3 .625" 7 .375" 5 .5" 3 .625" 7 .375" 3 .625" 3 .625" 1 .75" 1 .75"

1/5 1c