La Jolla Village News, July 17th, 2015

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LAJOLLA

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FRIDAY, JULY 17, 2015

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LAJOLLAVILLAGENEWS.COM | VOLUME 18, NUMBER 15

Quiet Fourth of July despite many ‘campers’ set up at Kellogg Park By DAVE SCHWAB

Actress Emily Mest in a scene from the film ‘Velvet Karma,’ which will have its world premier at LJFFF.

Fashion Film Festival outpaces its skeptics as it anticipates a new home By MARTIN JONES WESTLIN Depending on the source, a sobering 50 to a stunning 95 percent of new businesses are said to fail within their first five years. Presumably, the type of service or product weighs heavy into that balance (dehumidifiers have probably never found a sales niche on Mercury, for example) – in any event, there's lots and lots of room for failure, even as the nation's economy sustains at least a pretense of improvement. Then again, everything comes together once in a while, with one La Jolla enterprise licking its chops over the spitshined Village infrastructure that may soon mark it. You

‘In the early days, people were really, really skeptical. All my friends thought I was crazy.’

make any sense!' But it was just a simple vision. I saw something in technology that I thought would resonate in the film industry and its visual culture.” This year's event is set for Friday and Saturday, July 24 and 25, with most of the activity taking place in and around the 500-seat Sherwood Auditorium, 700 Prospect St. Hundreds of fashion filmmakers from around the world are expected to attend, taking in the best of more

People gather at Scripps before the Fourth of July fireworks. PHOTO BY SHARON HINCKLEY

ber Janie Emerson. “The biggest problem is the tents that are enclosed,” said board member Terry Kraszewski. “I don’t understand why this isn’t enforced SEE FOURTH >> PG. 4

AROUND THE BLOCK: The heart of La Jolla's downtown By DAVE SCHWAB

FRED SWEET, FOUNDER OF LA JOLLA FASHION FILM FESTIVAL

know it as the La Jolla International Fashion Film Festival. And as its staff gears up for year six, its founder knows it as a perfect merger of aesthetic and technology. Year five, he might argue, is already consigned to somebody else's place in time and space. “In the early days,” founder and producer Fred Sweet told Village News (as if inaugural year 2010 was a century ago), “people were really, really skeptical. All my friends thought I was crazy: 'Whaddya talkin' about? Fashion films? Doesn't

In July La Jolla Shores Association (LJSA) tackled the thorny issue of “campers” at Kellogg Park, as well as endorsing a request by lifeguards to increase operating hours at Shores’ surf camps. Lifeguard Lt. Rich Stropky told the group it was a relatively mellow July 4 as crowds were down due to overcast conditions. Nonetheless, he noted some people “reserved space” by camping out at Kellogg Park on Friday night before the Saturday holiday. Stropky admitted camping issues at the park went largely unaddressed noting “resources and the beach team are stretched so thin.” “People can’t have tents and snooze all night,” said board mem-

The block section bounded by Prospect and Silverado streets on the west and east and Girard Avenue and Fay Street on the north and south is in the heart of La Jolla’s downtown. This is one of the densest, mostheavily trafficked areas in the Vil-

SEE FILM >> PG. 2

lage, as Nancy Warwick owner of Warwick’s Bookstore specializing in books, gifts, stationery and office supplies at 7812 Girard, can attest. Warwick’s owns one other distinction. “We are the oldest, family-owned and operated bookstore in the United States, having been founded in 1896 in Mankato, Minn.,” said Warwick noting her great- grandfather, W.T. Warwick, relocated the store to La Jolla at its current location in 1936. “Warwick's is very fortunate to be located in the heart of La Jolla, with easy access for both residents and tourists (we offer parking SEE BLOCK >> PG. 8

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