2024 Governor’s Cup Awarded to the RBC Heritage presented by Boeing

More than 350 tourism industry leaders from across the state gathered for the 59th annual South Carolina Governor’s Conference on Tourism & Travel on Hilton Head Island at the Westin Resort & Spa, February 12-14.

The annual tourism conference provides opportunities for knowledge sharing, networking, and celebrating industry accomplishments. To open the conference, Duane Parrish, director of the South Carolina Department of Parks, Recreation & Tourism (SCPRT), previewed Discover South Carolina’s 2024 tourism marketing strategies and highlighted the impact the industry has on the state.

Gov. Henry McMaster was in attendance to celebrate the success of the tourism industry and present the RBC Heritage Presented by Boeing the 2024 Governor’s Cup. This annual award recognizes outstanding practices in tourism promotion, marketing, and development and is given to an attraction, destination, or development that demonstrates extraordinary success in tourism, positively impacting our economy and quality of life.

Played over the Harbour Town Golf Links on Hilton Head Island since 1969, the RBC Heritage Presented by Boeing celebrated its 55th year in 2023. It gets better every year, with marketing initiatives that strategize not if, but when, the tickets will sell out. According to a 2019 Economic Impact Study, the RBC Heritage yielded $102 million for the state overall and encouraged more than 90% of tournament visitors to revisit Hilton Head Island.

“Tourism is a major industry for us, and the future looks great,” said Gov. McMaster. “We are in paradise. We have so much in terms of natural beauty, history, and climate. This is the perfect place for a vacation. There is no place like it on earth, and I want to thank you for recognizing that and sharing it with the world.”

The tournament will be played April 15-24.