SCRLA and Highland Brewing Company Partnering for Second Year of Give Back with Gaelic Campaign

Highland Brewing Company launched its second year of “Give Back with Gaelic,” a charitable giving campaign to support the hospitality industry workers across the brewery’s entire Southeast distribution footprint. The campaign, launched in September, will run through the end of the year.

According to recent data from the U.S. Bureau of Labor Statistics, leisure and hospitality unemployment rates still exceed the national unemployment rate by 3.6%. In response to the ongoing need, the brewery is stepping up for a second year to give a portion of the proceeds from sales of Gaelic Ale, the brewery’s flagship amber ale, to six locally significant non-profits aimed to support the hospitality community.

Highland’s Family Owner and President, Leah Ashburn, said, “We have first-hand experience navigating pandemic-related hospitality challenges in both of our taprooms. However, with customers purchases from across our footprint and the support from our wholesale partners, we have the ability to repeat this giving program. Highland will continue to do whatever we can to help pay it forward to so many of our own who still need support during this long road to recovery.”

With additional matching contributions from the brewery’s distribution partners, the program is expected to raise more than last year’s $25,000 for the SCRLA and six other organizations in the Southeast.