Program December 2011

VOLUME 38 | ISSUE 6 | DEC 2011

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

WELCOME TO THE CLUB

SUSAN ROLL JOINS A STELLAR LIST OF PGA PROFESSIONALS AND BECOMES THE 56TH GOLF PROFESSIONAL OF THE YEAR IN SOUTHERN CALIFORNIA

RAZR X 7-IRON COMPETITOR 7-IRON

TIGHTER SHOTS. SHORTER PUTTS. LOWER SCORES. RAZR X IRONS With a lower, deeper center of gravity, the new RAZR X™ Irons are designed to deliver unparalleled performance from anywhere on the course. With a 56% tighter shot dispersion, you’ll have shorter putts and shoot lower scores. Take the RAZR Challenge and learn more at callawaygolf.com

©2011 Callaway Golf Company. Callaway, the Chevron Device and RAZR X are trademarks and/or registered trademarks of Callaway Golf Company. Accuracy claim based on robot testing of RAZR X and TaylorMade Burner™ iron sets ranging from 4-iron to pitching wedge for carry distance and dispersion. Ellipses represent the regions within which 80% of shots are likely to land for each iron. Ellipses not adjusted to account for the perspective view of green. All shots assumed to land on the green and centered on the flag for putting calculations. Three strokes saved per round claim based on probability of average number of putts required using each iron in a hypothetical round. Putting calculations made using probability data published in Dave Pelz’s Putting Bible. TaylorMade and Burner are trademarks of TaylorMade-adidas Golf Company.

It has been a

WONDERFUL RIDE

WHY HIRE OUR

GRADUATES?

By SCPGA President Jason Taylor, PGA

T

his is my final President’s Message and I’m having a nice time reflecting on my years as an Inland Empire, formerly the horribly named San Bernardino-Riverside Chapter and SCPGA Director. During all of this time, and especially during my time as SCPGA President, I have always, proactively and aggressively, addressed whatever issues we have faced.

Our graduates are prepared to excel in the golf industry because they are: • Grounded. They get solid, real-world experience from our 45+ PGA Professional instructors, weekly tournaments and leading-edge training technology.

• Flexible. They are ready to relocate for positions in club management, instruction, product sales, club repair and other areas.

• Well-rounded. Graduates invest 16 months and over 1,200 hours of classroom education and hands-on training in business and golf.

Talk to a GAA Career Services associate to learn how one of our 700 annual graduates can be your next great hire.

For information about graduation rates, median debt of students who completed our programs, and other important information, visit www.golfacademy.edu/consumerinfo

PRESIDENT’SREPORT

I’ve approached these Program articles the same way and enjoyed writing them. But I have struggled with them, too. My last article, about third party tee time liquidators, may be my best example of this. I knew when I was writing it that I was potentially attacking a few PGA members as well as

some current and, now not as likely, future sponsors. But, I think the golf industry is facing a major problem with these liquidators and I could not ignore this issue.

That last Program article is a good example of the way I’ve tried to lead. I hope my style of leadership has served the PGA and the golf industry well and that I wasn’t too rough in my approach during the past two years.

You will see a striking and welcome difference over the next two years with the much more refined President Jeff Johnson. I’m looking forward to Jeff ’s leadership as I know you are as well.

Serving as President of the SCPGA has been an amazing experience. I sincerely appreciate this time. Thank you to all.

1-800-342-7342 www.golfacademy.edu

SCPGA President Jason Taylor celebrates his final President’s Dinner with his wife Patti.

Jason will continue his involvement with the Section as Honorary President.

SOUTHERN CALIFORNIA PGA PROGRAM

SAn DIEGO | PHOEnIx MYRTlE BEAcH | ORlAnDO | DAllAS

03

Discover the next generation of energy bars.

High Performance.

Superb Taste.

The 1st Tee Pre-Round Golf Nutrition Bar fuels the mind and body before a round by using chamomile, hops and valerian root to help golfers stay calm and focused.

Our 10th Tee Back Nine Golf Energy Bar combats mental fatigue and increases focus and energy for the back nine with green tea and panax ginseng extracts. Both bars contain essential vitamins and minerals.

Golfers want nutrition and energy bars with delicious tastes and textures created especially for them. So, we made our bars in the 4 most popular flavor combinations: Chocolate Peanut, Oatmeal Raisin, Chocolate Peanut Caramel, and Peanut Honey.

Thank you to all the companies that support the golf professionals of the Southern California PGA Take advantage of this opportunity to make more sales now. To order today, call 1-888-638-8686.

THE SOUTHERN CALIFORNIA PGA 36201 Champions Drive • Beaumont, CA 92223 951.845.4653 ph • 951.769.6733 fax • scpga.com

THE SCPGA BOARD OF DIRECTORS OFFICERS Jeff Johnson, President - The Ranch at Moreno Valley Greg Prudham, Vice President - PGA Magazine Ric Moore, Secretary - Wood Ranch Golf Club Jason Taylor, President - Lorena Ochoa Golf Foundation

www.golfenergybar.com

INDEPENDENT DIRECTORS Susan Roll, Carlsbad Golf Center Tom Wilson, Century Club San Diego

®

AT-LARGE DIRECTORS Paul Levy, Toscana Country Club • John Mason, Encinitas Ranch Golf Course • Bill Hulbert, Green River Golf Club • Tony Letendre, Toscana Country Club • David Foster, Click 4 Tee Times • John McNair, JC Resorts CHAPTER REPRESENTATIVES Desert: Jon Vesper, Westin Mission Hills Resort • Inland Empire: Mike Pearson, Oak Valley Golf Club • Metro: Scott Scozzola, Debell Golf Course • Northern: Dan Hodapp, Mountain View Golf Club • San Diego: Renny Brown, Park Hyatt Aviara DISTRICT 11 DIRECTOR Sue Fiscoe, Creekside Golf Course - Northern California Section PGA OF AMERICA PRESIDENT Allen Wronowski, Hillendale CC - Middle Atlantic Section SCPGA SECTION STAFF Tom Addis III, PGA, Executive Director/CEO Ext 726 • scpgata@aol.com

SPONSORDIRECTORY

Rob Keller, Director of Competitions and Rules Ext 719 • rkeller@pgahq.com David Myrdahl, Foundation Director Ext 733 • dmyrdahl@pgahq.com Chris Austin, Communications Manager Ext 722 • caustin@pgahq.com Sharon Curfman, Membership Manager Ext 720 • scurfman@pgahq.com Mike Meka, PGA, Junior Golf Director Ext 723 • mmeka@pgahq.com Stephen Tibor, Junior Tour Manager Ext 721 • stibor@pgahq.com Alexandra Tegels, Growth of the Game Coordinator Ext 730 • ategels@pgahq.com Kristine Lorencz, Section Administration Ext 710 • klorencz@pgahq.com Janelle Kotzin, Office Manager/Accounting Ext 734 • jkotzin@pgahq.com PGA CAREER CONSULTANT Ken Ferrell, PGA 951.894.5024 • kferrell@pgahq.com

THE PROGRAM VOLUME 38 • ISSUE 6 • 2011 DEC EDITION The Program is produced by the Southern California PGA. The Program is distributed free to members and affiliates of the SCPGA. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised.

Reproduction in whole or in part without permission of the SCPGA is prohibited.

04

SOUTHERN CALIFORNIA PGA PROGRAM

PGA YOUR BUSINESS NOTABLES Grow the game and

By SCPGA Executive Director and CEO Tom Addis III, PGA

I

tion. PGA members are welcome (and we get in free) to use the SCPGA booth to promote you and or your facility by handing out brochures, business cards, “bounce-back” coupons or other information to help promote your facility.

The SCPGA also attends minorleague baseball games, community street fairs, Boy’s & Girl’s Club activities, Boy Scouts and Girl Scouts of America programs, County Fairs, Ocktoberfests and many more - you can do the same and set up a table or a booth and hand out your materials, give mini-lessons, provide those coupons referenced earlier in this article, or other giveaways to bring attention to you or your golf facility! These programs reach thousands of people in a year. In many cases the SCPGA is looking for PGA professionals to attend exhibits and give golf instruction or promote your programs and facilities and pull that allimportant incremental revenue to your facility.

All of these activities can, and should, lead to incremental revenue and income and in today’s world, we must do everything we can to bring in that extra and additional dollar - even that additional 50 cents for that cup of coffee. Oops, I think I just showed my age with that one!

New Members Elected Jason Carpenter, PGA; Francis Dagg, PGA; Chris Ferguson, PGA; Thomas Gardner, PGA; Ashley Hammond, PGA; Peter LaCoursiere, PGA; Ryan Lapuz, PGA; Evan Murphy, PGA; David Stanley, PGA; Jayson Schultz, PGA; Burley Stamps, PGA; William Wyman III, PGA and Sonny Yada, PGA. Attended the November 18th New Member Orientation John Aguilar, PGA; Evan Murphy, PGA; Shane Shin, PGA; David Stanley, PGA; Ryan Trengrove, PGA; and Sonny Yada, PGA New Apprentices Jerry Allen, Christopher Atkins, Kenneth Behrs, Chi Choi, Brendan Dwyer, Sean Penny, Joshua Pollaro, Larry Rodriguez, Summer Scanlon, and Ashley Wood.

Half Century Club Member Jerry Anderson, PGA Quarter Century Cub Members Gregory Anderson, PGA; Scott Cartwright, PGA; Glen Daugherty, PGA; Rick Rielly, PGA Deceased Members Sadly, the PGA recently lost Jack Gardner and John Daddio Moving Up Kevin Bailey, PGA Lakeside Golf Club

A-1

SECTIONREPORT

n these days of scouring for revenue in the slightest of places, the PGA professional has an opportunity to use their expertise and influence to pull revenue from various places including Get Golf Ready and the various Play Golf America programs.

Get Golf Ready, or GGR as we know it, is a golf-wide clinic instruction program for an advertised $99 per person. The fee for the group of lessons does not have to be $99 - it can be more, or less, depending on your facility requirements, but just do it! GGR is backed up by national and local advertising programs to push people to your facility. Appoint a golf professional at your facility to head up a Get Golf Ready program and begin using the collateral material available to you through our PGA website - promote, promote, promote and you will be pleased with the incremental revenue the program brings to you, as much as $900 per student in just one year!

PGA professionals also have yearround community programs to take advantage of. For example, you can use golf shows and demo days, such as the Southern California Golf Show this February (where the SCPGA will have a booth) to promote your facility or your golf instruc-

EMPLOYMENT CHANGES AND UPDATES WITHIN THE SOUTHERN CALIFORNIA SECTION

David Bartholomew, PGA A-1 Palm Desert Resort Country Club Todd Connelly, PGA A-13 Indian Canyons Golf Resort Geoff Dean, PGA The GC @ Enscena

A-4

Ryan Dorhmann, PGA A-1 Vista Valley Country Club Jennifer Dolph, PGA A-1 Canyon Crest Country Club Adam Farino, PGA A-1 Bella Collina Towne & Golf Club Chris Frame, PGA A-1 Candlewood Country Club Take advantage of PGA programs such as Get Golf Ready and Golf 2.0 to help grow the game, bring in new students and grow incremental revenue at your facility.

SOUTHERN CALIFORNIA PGA PROGRAM

continued on page 14

05

Put your career on the

RIGHT TRACK A

EMPLOYMENTCONNECTION 06

By PGA Employment Consultant Ken Ferrell, PGA one you have greatly contributed to. Also, consider becoming certified through the CPP program. The program has been streamlined and player development has been added. You can learn more about the CPP program under the education department on PGALinks.com.

3) Make a commitment to grow the game. We must commit to growing the game; building the relations with our core golfers, and reaching lapsed and new golfers. Our National PGA President, Allen Wronowski talks about the Power of Ten. If each PGA Professional can bring in ten new golfers to the game, they in turn will

employment. SCPGA Professionals still represent less than 5% of golf course General Manager’s in Southern California, yet we are seeing more employers requesting the services of a PGA Professional at the GM position. This position is generally the highest compensated position at the facility level.

6) Mentor others. At an Employment Symposium, industry leaders agreed the single most important person contributing to their success was their mentor. Remember, someone is watching you and are probably relying on you to teach them. This includes assisting apprentices through the PGA/PGM program and reaching the younger generation through them.

7) Study tools and resources on PGALinks.com.

Most are amazed by the enormous amount of information we have at our fingertips.

PGALinks.com provides tools and resources on just about every subject for us to utilize in our professional career.

Browse the PGA Research Department, PGA Best Practices, Job Hunters Tool Kit, Career Fitness Manual or a wealth of other information available to 1) Complete the 2012 you as a PGA member or ApCompensation Survey. Your prentice. personal information is con8) Participate in PGA PerThe data compiled in the PGA Compensation Survey can be extremefidential but when combined formanceTrak.

PGA Perforly valuable to both employee and employer in the golf industry. with other compensation inmanceTrak in Cooperation formation, it becomes a valuable tool to increase compensation and do the same. This commitment makes the with the NGCOA is an alliance research benefits of behalf of PGA Professionals. goals of Golf 2.0 a reality. For more infor- program that delivers “data and tools” And you receive two MSR credits if you mation on Golf 2.0, visit www.Golf20.net to support PGA Professionals, owners 4) Learn how to utilize Social Me- and the industry in managing and evalucomplete the survey by March 15, 2012. dia.

It is not a trend; it is the present and ating the performance of their facility.

2) Educate yourself in areas of the future.

Business men and women now Monthly Rounds Played data collection weakness. At a recent Employment Symknow the way to broaden their reach to and reporting is one key element of PGA posium, industry experts listed turf grass, new and existing markets is by reaching PerformanceTrak enabling you to evalufood and beverage, and sales and marketthem through social mediums. Become an ate the performance of your rounds. Visit ing skills as critical areas for PGA Professionals to become knowledgeable in. expert of Facebook, Twitter, YouTube and PGALinks.com under research.

9) Meet the MSR Credit RequireEducating yourself in these areas help you blogging. Attend an SCPGA social media seminar and learn how to grow your busiment.

Establish a goal this year to parprovide more value in other departments ness through technology. ticipate and contribute in Section events at your facility. In turn, you help others 5) Consider higher management? and seminars.

You can review the SCPGA succeed while improving the overall botConsider this opportunity to increase your events calendar on SCPGA.com for a tom line. A financially healthy facility control and compensation at your place of continued on page 17 means a healthy employment scenario, s the economy, business focus, and employment environment change, it is a good idea to reevaluate strategies to improve one’s position.

Employment isn’t always about job seeking, it includes improving one’s current status, adding new responsibilities, and reviewing and preparing for future options. The PGA of America and the SCPGA Section provides many tools and resources to assist us in personal and professional growth. Take time to reflect on last year, re-evaluate your goals and the goals of your business, and utilize the resources PGA Professionals have to assist them. The following are some items that you might review, change or prepare for as we work together to grow the game of golf in the New Year.

SOUTHERN CALIFORNIA PGA PROGRAM

Moving on to help

GROW THE GAME A

SOUTHERN CALIFORNIA PGA PROGRAM

MOVERS&SHAKERS

s of the first week of Janu- growth sector in the nation.” ary, SCPGA Assistant ExSCPGA President Jeff Johnson, PGA ecutive Director Nikki Gatch of Moreno Valley Ranch Golf Club exwill assume her new position with pressed his sincere gratitude for the serthe PGA of America as Player De- vice Nikki has given to the Section over velopment Manager. Nikki’s focus the years. in her new position will be Golf 2.0, “I’ve enjoyed and always admired and specifically within the South- Nikki these past 13 years as she has been ern California region. Nikki will be a faithful servant to our Section and our tasked with working with Section Members. Nikki has never failed to repgolf professionals, facilities, golf resent us and the interests of our Assocourse owners, and allied asso- ciation in the most flattering manner and ciations to grow the game and the while she moves to her new role it is quite business of golf. nice to know she will remain involved on Nikki has been a member of the our behalf.”

SCPGA Staff for over ten years, beginOne of the organizations Nikki has ning in 1998 as the Desert Junior Golf worked with closely in her role as FoundaManager, and progressing from there to tion Director has been the Southern CaliFoundation Director and Assistant Ex- fornia Golf Association. Executive Dirececutive Director. Under her guidance, the tor Kevin Heaney has partnered directly SCPGA Foundation has flourished, and with the SCPGA and Nikki to help grow now encompasses not only the SCPGA the game of golf in Southern California. the SCPGA, we are excited at the opporJunior Tour, but a grant and scholarship “The SCGA has enjoyed working tunity to continue to collaborate with her program, and all the Section’s growth of with Nikki in her various roles at the in her new role. We believe the PGA’s abilthe game initiatives, including Neighbor- SCPGA. We always appreciated the intel- ity to make great inroads with the Golf 2.0 hood Golf. ligence, professionalism, industry savvy, program have been significantly enhanced Nikki looks forward to her new role sense of humor and insight she displayed by putting Nikki in a leadership position.” with the PGA of America. “My tenure when she was present in a room. While we For SCPGA Executive Director Tom with the Section has been invaluable to know her talents will be greatly missed at Addis III, PGA, working side by side with me, not only profesNikki has been an insionally, but personcredible experience. ally as well. As I will “Nikki has been greatly miss working a leader for our staff with the Section Staff and in our Section and and Board of Directhe SCPGA supports tors on a daily basis, Nikki and the PGA I am thrilled that my as we embark on the new position will enimportant task ahead able me to work more with the Golf 2.0 iniclosely with our Sectiatives,” said Southern tion professionals California PGA Execuand their facilities. I tive Director and CEO am extremely excited Tom Addis III, PGA. to be part of this im“We will miss Nikki portant industry initerribly in our Section, tiative that the PGA but a good thing is she has invested so much will continue to work in, and look forward with the Section and to the challenge. My our PGA professionals personal goal is to on a daily basis for the The 2005 Girls Junior Americas Cup Team, which Nikki Gatch captained, featured from help the Southern left to right: Northwestern University grad Kylie Fuller, 2011 Women’s Pub Links Amagood of both the game California Section teur Champion Brianna Do, UCLA All-American Lee Lopez and USC All-American and and business of golf.” to have the largest 2012 LPGA Tour member Lizette Salas.

07

Growing the game

ONE SMILE AT A TIME Susan Roll has shot straight to the top in just a short time by offering a great product and knowing how to work the industry

T

PROFESSIONALOFTHEYEAR 08

he list of accolades is endless.

The awards seem to need their own room for proper display. And the kind words and praise flow continuously. Yet none of this is why Susan Roll, PGA of Carlsbad Golf Center got into the game, nor is it why she continues to pour her heart and soul into the game she fell in love with so many years ago.

Growing up on a ranch in South Dakota is not the normal breeding ground for a future Golf Professional. For Susan, however, who grew up in a golfing family, she made do with what she had, often driving a stick into the dirt as her target for hitting shots. When her family moved to Nebraska, she began to take the game more seriously, beginning lessons and eventually earning a college golf scholarship and winning All-Conference honors two separate years at the University of Wyoming.

She began working as an Apprentice Head Professional in Wyoming before her big break came in the form of an Assistant Golf Professional job at Rolling Hills Country Club in Golden, CO., just outside Denver. It was there that she earned her PGA membership and met one of her dearest friends and mentors, LPGA Professional Pat Lange.

She went to work for Lange for several years before being hired by Cobra Golf in Southern California to head up their women’s marketing program.

“I immediately sensed there was something special about her,” said Lange, an LPGA member for over 40 years and a member of the LPGA Hall of Fame.

“She was so eager to learn everything about the industry. She wanted to know about marketing, club fitting, and she was already an excellent teacher, so what more could there be? She always was ready to learn, with boundless energy and enthusiasm.”

In 2003, Susan started working towards owning her own facility, and Carlsbad Golf Center became her own private

Susan Roll celebrates her night with, from left to right; LPGA Professional Pat Lange, Callaway Golf representative Monica Stratton, PGA and partner Dana Chaiken.

“diamond in the rough.”

“I have always dreamed of having my own business, and to be in golf which was my first love and my passion and to be able to run a business was just the best thing in the world. My accountant told me he hoped I knew what I was doing, because it was something new I was stepping into.

But that first day I came in and told everyone first off that no one was losing their job, that we were all a team and we were all going to make this work. And then I ripped the ‘discount’ sign off the wall.”

Knowing what areas she could succeed in and what areas to avoid being such a small outfit has really helped Susan and the rest of the team hone in on a perfect niche market where they have wildy succeeded since she purchased the facility back in 2003.

“I knew what I could do well was my love and passion and knowledge for equipment, so I knew I wanted to develop one of the best custom club fitting programs in the area. Now we’re really well known for our custom fitting as well as very highly skilled and knowledgeable staff and friendly people. We like to think of ourselves as the Cheers of golf.”

SOUTHERN CALIFORNIA PGA PROGRAM

Ever since purchasing the Carlsbad Golf Center with partner Dana Chaiken, Susan has taken an altruistic business approach, feeling that the best way to help others was to help them help themselves.

That mantra came about as Susan grew up in the game and through the influential people in her life who helped her achieve her dreams.

“I knew right away that I loved helping others more than I wanted to help myself playing, so I decided to focus my life and what I could give back around helping others like my mom always did and like Pat Lange always taught me. There’s always enough to go around, and we need to help each other, and we’ll all be better.

That’s how I have tried to live my life. My staff here has allowed me the time off to go serve on the PGA committees and do all of the things I do, and I cannot thank them enough. But giving back has always been a way for me to feed my soul if you will, and be a part of something great like we do here at the PGA.” As Susan has expanded her goals beyond just running a practice facility, she has spent more and more of her time continued NEXT PAGE

I never thought about how long I’d have to work or how busy I’d be or how many helping the PGA bring more golfers, espe- hours it would take. I loved where I work cially women and juniors, into the game. and who I work with.”

She serves on the SCPGA Growth of the “Every day I have lived my life to try Game Committee and Women’s Commit- and be the best at what I was doing. You tee, two of her strongest passions. never think even for a minute that what “I have always dreamed of having you’re doing has anything to do with this more and more women in the game of special moment in time, and I can’t think golf, and getting more juniors involved. I of anything more spectacular than sithave always loved working with them, and ting here talking about this award. For after nine years at Carlsbad Golf Center my peers and fellow PGA Professionals we have such an unbelievable opportunity that are honoring me in this way, I cannot to get more people into the game; to bring thank them enough. I never dreamed in them here and teach them and get them my wildest dreams that I would be receivexcited. We all got into the game because ing this award.” someone a long time ago reached out and Not only is Susan being honored as touched us and got us to fall in love with the first female Golf Professional of the golf, and now serving on the Growth of year in the 51-year history of the award, the Game comshe’ll also be acmittee I get a cepting her PGA chance to bring National Mernew golfers in and chandiser of the welcome them to Year award in the game.”

January during As one of 80 the PGA Annual women golf proMeeting. These fessionals in the two extraordiSouthern Californary honors will nia PGA memsit alongside bership, Susan her three Sechas also worked tion Merchantirelessly to exdiser of the Year pand the playing awards, two San opportunities for Diego Chapter women and to enMerchandiser of courage them to the Year awards, become more in- Susan receives her Golf Professional of the Year Section Horton volved in Section plaque from SCPGA President Jason Taylor.

Smith award and activities and governance. her Section Club Fitter of the Year honor. ““With Nikki Gatch (Section FounTom Addis III, CEO and Executive dation Director and Assistant Executive Director of the Southern California PGA, Director) and Kim Falcone (PGA Pro- has definitely seen some incredible PGA fessional at La Jolla Country Club), we Professionals over the years, but he holds wanted to figure out a way to get more Susan in the highest of regards. women involved playing, to make it fun as “I think she’s not only one of the well as competitive. We started with our greatest Golf Professionals in the country Women’s Play Days and expanding the but also one of the greatest entrepenuers.

Championship with Callaway Golf as the Many of her business ventures are for the title sponsor of both, and we can’t thank betterment of the golf industry and the them enough for their support. I think it’s game, as well as the PGA Golf Profesreally cool that this year we had our first sional.” ever Women’s Player of the Year.”

An old friend, Pat Lange, sums it up Susan shows a passion and love for best. “She sees the big picture, she’s drivwhat she does that is equalled by very few. en by excellence, she’s selfless by nature She sees her time at Carlsbad Golf Center and she’s always up for a challenge. Her not as a job, but as an opportunity to help ability to think outside the box is what people enjoy life more fully. makes her so special. Link this with her “When you love something so much, incredible business savvy and it’s no wonevery day when you get up, it’s like you der she’s such a smashing success. She sets don’t work a day in your life. When I get the bar high for all of us who are in this inup and do everything I do, I just love it. dustry and who love this game.” continued FROM PREVIOUS PAGE

1 PRO/5 AMATEURS PATTAYA - BANGKOK - HUA HIN MARCH 28th — April 5th 2012 9 DAYS/8 NIGHTS

TEAM PRICE $2,630 PER AMATEUR/PRO GOES FREE

THAI COUNTRY CLUB

COME TO THAILAND! THE KINGDOM IS RENOWNED AS ASIA’S MOST POPULAR GOLFING DESTINATION. ENJOY THE COUNTRY’S TREASURES IN PRESERVED CULTURES, GOLDEN TEMPLES, UNPARALLELED BEACHES, COASTLINES, GOLF COURSES AND RESORTS.

ENJOY ROUNDS OF GOLF AT: BURAPHA GOLF CLUB SIAM CC OLD COURSE THAI COUNTRY CLUB (OPTIONAL) SUWAN GOLF & COUNTRY CLUB SPRINGFIELD VILLAGE GOLF CLUB BANYAN GOLF CLUB BLACK MOUNTAIN GOLF CLUB

PACKAGE INCLUDES: 3 NIGHTS IN PATTAYA 1 NIGHT IN BANGKOK 4 NIGHTS IN HUA HIN SINGLE ACCOMMODATIONS DAILY BREAKFASTS 6 ROUNDS OF

GOLF AT DIFFERENT COURSES

6

PACKAGE EXCLUDES: INTERNATIONAL

AIRFARE

PROFESSIONALOFTHEYEAR

SOUTHERN CALIFORNIA PGA PROGRAM

THAILAND PRO PRO--AM

PERSONAL

ITEMS, MEALS AND GRATUITIES

Email: firsttee@allpars.com www.allpars.com Contact us for more information Tel: (760) 632-5010 (800) 433-5052 Fax: 760) 632-5052 Follow us on:

09

One night to

CELEBRATE Friends, family and fellow PGA Professionals come together to honor Southern California’s best at the Victoria Club

Mesa Verde Country Club’s Lehua Wise accepts the first ever SCPGA Women’s Player of the Year award.

Jon Fiedler, PGA of Las Posas Country Club wins his second Senior Player of the Year honor in a row.

Chris Starkjohann, PGA of Torrey Pines Gold Club & Outings receives his Player of the Year award.

PRESIDENT’SDINNER

SCPGA President Jason Taylor, PGA talks about President’s Award winner Tom Addis III, SCPGA Executive Director and CEO.

10

Bobby Nickell, PGA of Monarch Beach Golf Links had an amazing Dr Jerry Elwell, PGA of Tahquitz Creek Golf Resort accepts his Horyear and he earned the first AAA Player of the Year award. ton Smith Award from SCPGA President Jason Taylor.

SOUTHERN CALIFORNIA PGA PROGRAM

Erik Horve, PGA of Tustin Ranch Golf Club is no stranger to SCPGA awards, and in 2011 was honored as Section Teacher of the Year.

Jeff Runyan accepted the SCPGA Honorary Life Member honor on behalf of his late father Paul Runyan, one of the greatest PGA Professionals that was ever a part of the game. Runyan twice won the PGA Championship and was nicknamed “Little Poison.”

Bob Husband, PGA of Heritage Golf Group has been a huge supporter of PGA Professionals, and his service to the organization throughout the years was rewarded with a Honorary Life Member award.

Not satisfied with just one trip onto the stage, Dr. Jerry Elwell returned to accept his plaque as a 2011 Honorary Life Member.

Emil Scodeller, PGA accepts the Hall of Fame induction plaque on behalf of his brother Eric Monti. Both Scodeller and Monti won the SCPGA Section Championship, with Eric taking home five Championships in an 11-year span from 1952 - 1963.

SOUTHERN CALIFORNIA PGA PROGRAM

PRESIDENT’SDINNER

2011 Bill Strausbaugh Award winner Mark Wilson, PGA of North Ranch Country Club is all smiles as he poses with Jason Taylor.

11

PRESIDENT’SDINNER

DJ Limardi, PGA of Sandpiper Golf Club accepts his Public Merchandiser of the Year award.

Terry Beardsley, PGA of Eldorado Country Club receives his second Private Merchandiser of the Year award for the Section.

John Birchard, PGA of Ironwood Country Club was named the 2011 Assistant Golf Professional of the Year.

Justin Davidson, PGA of Los Angeles Country Club was honored as the Club Fitter of the Year for the Southern California Section.

Chris Smeal, PGA of Stadium Golf Center accepts his Junior Golf Leader award.

Jason Taylor, PGA of the Lorena Ochoa Golf Foundation and wife Patti are honored by attendees for his service the last two years as Section President.

Golf Professional of the Year winner Susan Roll, PGA of Carlsbad Golf Center (gray jacket) is embraced by longtime mentor and friend, LPGA Professional Pat Lange, as SCPGA CEO Tom Addis III (left) and 2010 Golf Professional of the Year Ed Winiecki look on.

12

SOUTHERN CALIFORNIA PGA PROGRAM

A look back at 2011 with an

EYE TO THE FUTURE O

tain View Golf Club (Northern Chapter), General Manager and Jeff Cross, PGA and Jon Vesper, PGA of Westin Mission Head Professional of the Victoria Club for all of their support of the SCPGA and the Hills Resort (Desert Chapter).

Jason Taylor, PGA of the Lorena Annual Meeting & Pinehurst ChampionOchoa Golf Foundation officially passed ship! We can’t thank our sponsors enough: the gavel and title of Section President SkyGolf, SCNS Sport Foods, GolferAid, to Mr. Johnson, who will serve a two year The Old Course Experience, Pukka Headwear and Swing Thought. We can’t term in that role.

Following the meeting, players took do it without all of their support! to the course in the annual Pinehurst Championship.

Jerry Crowell, PGA (Goose Creek Golf Club) and Rich Earlywine (Oak Quarry Golf Club) captured the Championship thanks to a two-under par 70, enough for a two-stroke victory.

Many thanks to Nine new Board Members, Officers and Chapter Representatives Hank Schiller, PGA are sworn in by Past President Scott Stubbs, PGA during the 2011 SCPGA Annual Meeting.

Four new Half Century members were on hand at the Annual Meeting to receive their plaques and make some remarks to the audience of over 200 PGA members. The honorees are, clockwise from top left; Don Collett, Eddie Merrins, John Leonard, and Edward Coleman.

SOUTHERN CALIFORNIA PGA PROGRAM

ANNUALMEETING

ver 200 PGA Professionals enjoyed a beautiful day at the Victoria Club in Riverside for the 2011 Annual Meeting.

During the meeting, all of the 2011 Section Award Winners were honored, as well as new Half Century members, four of whom were in attendance.

The Section also welcomed nine new Board members, Officers and Chapter Representatives, including; new Section President Jeff Johnson, PGA of Moreno Valley Ranch Golf Club, new Vice President Greg Prudham, PGA of PGA Magazine, new Secretary Ric Moore, PGA of Wood Ranch Golf Club, new Independent Directors Susan Roll, PGA of Carlsbad Golf Center and Tom Wilson, PGA of the Century Club San Diego, newly elected At-Large members John McNair, PGA of JC Resorts and David Foster, PGA of Click 4 Tee Times, and new Chapter Representatives Dan Hodapp, PGA of Moun-

13

Meet your 2012

CHAPTER PRESIDENTS

PGA NOTABLES continued from page 5

CRAIG FREEMAN, PGA DESERT CHAPTER CITRUS CLUB @ LA QUINTA RESORT GENERAL MANAGER ELECTED TO MEMBERSHIP IN 1993

CHAPTERPRESIDENTS

MIKE PEARSON, PGA INLAND EMPIRE CHAPTER OAK VALLEY GOLF CLUB DIRECTOR OF GOLF ELECTED TO MEMBERSHIP IN 1995

Dave Licalsi, PGA A-14 Dave Pelz Short Game School Buck Page, PGA A-13 Coto De Caza Golf and Racquet Club Hank Schiller, PGA Victoria Club

A-13

David Stanley, PGA Stockdale Country Club

A-1

Richard Stegall, PGA Lakeside Golf Club

A-4

Scott Stubbs, PGA A-4 Vista Valley Country Club Charles Sundahl, PGA Springs Country Club

A-1

Greg Villeneuve, PGA A-13 Rancho San Marcos Golf Course

SCOTT SCOZZOLA, PGA METROPOLITAN CHAPTER DEBELL GOLF CLUB DIRECTOR OF GOLF ELECTED TO MEMBERSHIP IN 2000

MARK WILSON, PGA NORTHERN CHAPTER NORTH RANCH COUNTRY CLUB DIRECTOR OF GOLF ELECTED TO MEMBERSHIP IN 2000

RENNY BROWN, PGA SAN DIEGO CHAPTER AVIARA GOLF CLUB HEAD GOLF PROFESSIONAL ELECTED TO MEMBERSHIP IN 1998

14

Brian Garlington, PGA A-4 Indian Palms Golf Course

SOUTHERN CALIFORNIA PGA PROGRAM

David Zickau, PGA Palm Desert Country Club

Welcome Wagon Jessie Walker, PGA Bill Womeldorf, PGA Chris Astorga, PGA James Hochrine, PGA Brent Smith, PGA Colin Tucker Trevor Coghlin, PGA James Greer, PGA Remington Post Julie Wells-Shenfield William Franzke Amber Torres William Foust, PGA Jason Brown, PGA Nicholas Pease, PGA Raymond Gallegos Jason Saas, PGA Brad Ebberson Scott Buckingham, PGA Peter LaCoursiere, PGA Benjamin Honaman, PGA Jordan Knickerbocker Adam Steinhofer Adam Trainor

A-4

Pacific NW Pacific NW South Texas Southwest Minnesota Pacific NW Sun Country Northern Cal Colorado Pacific NW Pacific NW Northern Cal Pacific NW Sun Country Illinois Colorado Colorado Pacific NW Northern Cal Minnesota Colorado New England Wisconsin Midwest

New Master Professional!

Alison Curdt, PGA, recently passed all the requirements necessary to earn the designation of PGA Master Professional – the highest educational designation of the PGA of America. Congratulations!

Professionals win

WOMEN’S CUP MATCHES Inaugural event was close to the end, but SCPGA Professionals pull out victory and build team spirit in the process

T

he SCPGA Women extended their one point lead after the morning Four-Ball Matches (2 1/2 – 1 1/2) in the Singles portion thanks to three matches ending in their favor on the 18th hole.

The finishing par-5 at the Dinah Shore Course at Mission Hills Country Club is one of golf ’s most notable holes, and the SCPGA Women made it memorable in their own right as it was the turning point in this years Matches. Even though the ending score was 7 1/2 to 4 1/2, the Matches really did swing on that last hole for the SCPGA. In it’s inaugural year, each Association (Southern California PGA and Wom-

LEFT: Captains Susan Roll, PGA and Jody Nickel pose with the inaugural Women’s Cup Matches trophy.

RIGHT: SCPGA Women’s Player of the Year Lehua Wise, PGA attempts a putt during the round.

BELOW: The champions from the Southern California PGA celebrate their victory.

SOUTHERN CALIFORNIA PGA PROGRAM

cil was comprised of Penny Bazuik, Angela Collins, Joan Higgins, Kathy Kurata, Fran Macomber, Sheila McCain, Ran Oh, Cheryl Wohlgemut and Captain Jody Nickel.

Special thanks to AJ Robinson and Bette & Court for providing uniforms for both teams.

WOMEN’SCUP MATCHES

en’s Southern California Golf Council) couldn’t have been more pleased with the result of the event. Not the formal result of the winners per say, but the camaraderie and unity for the game of golf that this event has begun to foster between the Women Professionals and Amateurs at the top of their game in Southern California.

Special thanks to Mission Hills Country Club and PGA Head Professional Jim Robinson for coordinating the use of the historic Dinah Shore Course for these Matches!

Team Southern California PGA consisted of Carol Hogan, Tracy Lane, Jane Rosenberg, Patty Schram, Dale Shaw, Junko Suzuki, Mardell Wilkins, Lehua Wise, and Caption Susan Roll. Team Women’s Southern California Golf Coun-

15

First year professional makes

SPLASHING DEBUT Mesa Verde Country Club’s Lehua Wise captures the 2011 Women’s SCPGA Professional Championship and Player of the Year honors Championship layout at the Grand Golf Club, where PGA Professional Shawn Cox is the Director of Golf.

“It’s a beautiful course, it was playing very well and the conditions were kept perfect. Overall it was a great venue, and I’m really lucky to have had the chance to play here the last couple of days.”

Playing even with second place finisher Carol Hogan through the front nine,

WOMEN’SCHAMPIONSHIP 16

Wise was able to pull away on the final holes to claim the championship.

“Honestly I was so focused on my own play on that last round that I didn’t really know where Carol was at, but I was definitely trying to get as many pars and birdies as I could.”

Her strategy certainly worked, as she gained three shots on her nearest competitor on the final nine holes and put herself in a comfortable finishing position.

Lehua Wise attempts a putt during the final round of the Women’s Championship

L

ehua Wise, an Assistant PGA Professional at Mesa Verde Country Club in Costa Mesa, has won the 2011 Southern California PGA Women’s Professional Championship, which was hosted

by The Grand Golf Club in San Diego. Wise outlasted Carol Hogan, PGA of Desert Island Golf & Country Club and won the Championship by three shots. The two were tied after first round 75’s on Tuesday, but Wise shot a Championship best 73 on the final day, giving her a three shot lead in the clubhouse as Hogan carded a 76. Mardell Wilkins of Tijeras Creek Golf Club finished in third place, four shots off the lead.

For Wise, who is in her first year of PGA Membership, it is her first Women’s Professional Championship. The previous two Championships have been won

by Altadena Golf Course Assistant Professional Courtney Erdman, who did not compete in this year’s Championship.

Wise was impressed early on with the

Only in her first year as a PGA Professional, Lehua Wise has had a pretty good season, and becomes the fifth Women’s SCPGA Professional Champion in Section history.

SOUTHERN CALIFORNIA PGA PROGRAM

New members welcomed into

pga family

Six new PGA members attended the August 26 new member orientation at the Holiday Inn Express in Beaumont. Below is a short bio of each new member, including why they became a PGA Professional.

Shane Shin Sepulveda Golf Complex A-8 To begin with, I love golf and I want to introduce the game to those who did not have the chance to learn about it early on. I think of golf almost like a 401k plan for your health.

Evan Murphy Rancho La Quinta Country Club A-8 I got into the game to help others have the opportunity to enjoy the game of golf and experience the same things I have grown to love about golf.

Ryan Trengrove Golf Swing Prescription A-8 It all started when I became a caddie at the age of 13. I fell in love with the spirit of the game and the relationships I made with people I met along the way. I followed this passion and then it led me to teaching the game. Then I fell in love with helping people enjoy the game.

Sonny Yada Cresta Verde Golf Club A-6 In the past I have had the opportunity to meet and learn from PGA Professionals. Since I began working in the industry, I wanted to pursue my education, and the best choice was becoming a PGA member myself. It is one of the best choices I have made as a golf professional.

David Stanley Stockdale Country Club A-1 I wanted to be a PGA Professional because I love the game of golf, love the ideals and concepts it instills in the players, and I love working in a beautiful setting every day.

SOUTHERN CALIFORNIA PGA PROGRAM

listing of tournaments, meetings, and seminar opportunities. Starting now will avoid scrambling later when we near the MSR deadline.

10) Update your resume. The best time to do so is when you are employed.

Should unemployment occur or if a great opportunity presents itself, you will be ready. Your Employment Consultant is always available to provide resume and cover letter samples or review.

11) Update your Career Links and PGA ProFinder profiles on PGALinks. com. Your Career Links profile matches your experience and qualifications to Career Links job notifications. A great promotional tool, PGA ProFinder helps others find you.

12) Balance your personal and professional life. Your health and your family are two of the most important elements to balancing your career. You are at your best when you are healthy. Establish a health routine you can maintain on a consistent basis that includes exercise and healthy foods. Set small goals that can be achieved; a crash diet never maintains its momentum. The most motivating element to accomplishment is achievement. By reaching smaller goals, you will be rewarded and want to continue. Do the same with family time. As a mentor, your staff needs opportunities to accomplish goals also. Delegate the responsibility and free yourself up for family time and a healthy work/life balance.

NEWMEMBERS

John Aguilar GolfTEC - Pasadena A-8 I have a love for the game and a passion for teaching that drove me to pursue a career as a PGA Professional.

continued from page 6

2011 was a wonderful opportunity for me to serve SCPGA members in employment. Please know that both the SCPGA section office and I are always available to assist you in reaching your employment goals for 2012.

Ken Ferrell, PGA serves as the PGA Career Consultant for the Southern California and Aloha Sections. He can be reached at 951-894-5024 or by e-mail at kferrell@pgahq.com.

17

Sponsor Spotlight

BRIDGESTONE GOLF

H

oliday season is upon us again, and the time has come to make your lists and check them twice. Wondering what to get your golfing spouse, playing partner, friends or family members?

What about a game-changing golf ball that fits their unique needs?

Having conducted nearly 150,000 live launch monitor fittings, Bridgestone Golf understands that different golfers need different golf balls. That’s why they offer models to meet a variety of swing characteristics. Take a look at the models below.

There’s bound to be something for everyone on your list.

E Series e5 – For players looking for distance and control, the e5 is the only 2-piece Urethane cover ball on the market. Providing the power of a large core with the control of Tour-proven Urethane, the e5 delivers from tee to green. e6- For players looking for straight distance, look no further than the e6. As the softest multi-layer golf ball available, the e6 reduces side spin for increased accuracy. This number one best-selling Surlyn cover ball on the market is available

in white for a traditional look or in Optic Yellow and Optic Orange for increased visibility. e7- For players looking for pure distance, the e7’s high speed multi-layer design generates faster ball speed for longer distance. A great choice for straight hitters who want to add yardage. *All of the e Series balls feature the aerodynamic design of Bridgestone’s new dual dimple technology. The outer dimple SOUTHERN CALIFORNIA PGA PROGRAM

promotes a shallow angle of descent for increased roll with the inside dimple increases thrust power at launch for greater distance.

Game Improvement xFIXx- Designed for recreational players looking for great all around performance, the soft feel, distance and control of the xFIXx will give the beginning or recreational golfer on your list the tools for continued game improvement.

Lady Lady iQ+- For the lady golfer on your list, the new Lady iQ+ is the perfect combination of function and fashion. As the number one ladies’ ball on the market, the Lady iQ+ core is designed to provide longer distance for slower swing speeds.

The softness continues from the core to the Ionomer cover, which provides softer touch and added control around the green. The Lady iQ+ is available in Brilliant Pearl White, Brilliant Pearl Clear and Brilliant Pearl Pink. This marketleading ladies’ ball is sure to top the list of your leading lady golfer.

Ace your golfing gifts on this year’s list with balls from Bridgestone Golf. They are sure to be a welcome sight in any golfer’s stocking and under any golfer’s tree.

After all, this is the one time a year when golfers are happy to find their golf balls under a tree!

If you need help deciding on the model that is best for you or the golfer(s) on your list, visit http://bridgestonegolf.com .

There you can chat live with a Bridgestone BFIT Technician who can help with your decisions. Consider them your very own golf-guru elves this holiday season.

Happy Holidays!

SPONSORSPOTLIGHT

B Series (Tour) Tour B330- The B330 is optimized for pro-level swing speeds greater than 105 mph with a preference for maximum tour distance. Featuring patented Gradational Core Technology and a Urethane cover, the B330 produces faster ball speed for longer distance while providing exceptional greenside control.

Tour B330-S- The B330-S is optimized for pro-level swing speeds greater than 105 mph with a preference for maximum tour spin. The B330-S provides all the technological benefits of the B330 with the addition of maximized spin and feel around the greens.

Tour B330-RX- The B330RX is the first tour performance series ball designed for amateur swing speeds less than 105mph.

The softer gradational compression core allows for longer, straighter distance, and the reengineered mantle maximizes workability.

The B330-RX features a Urethane cover for pinpoint accuracy and Tour caliber control and comes in traditional white or Optic Yellow.

Tour B330-RXS- Like the B330-RX, the B330-RXS is designed for amateur swing speeds less than 105 mph but features a softer Urethane cover for players looking for increased spin. The softer compression core still allows players to

boom it off the driver, but this ball’s special features will deliver extra spin around the green.

19

THE IRON.

EVERYTHING WE KNOW IN ONE IRON – INTRODUCING R11.

The first iron to earn the distinction of R11 is one of our most technologically advanced irons ever. Precision CG placements, ultra-thin faces, a tour sole design and Inverted Cone Technology makes R11 our most powerful, playable and refined iron.

Give your game every advantage with R11 – the iron.

> TEXT IRON TO 864653 FOR AN EXCLUSIVE LOOK AT THE R11 IRON AND OTHER PRODUCTS. taylormadegolf.com

facebook.com/TaylorMadeGolf

twitter.com/TaylorMadeGC

© 2011 Taylor Made Golf Company, Inc. For official rules and regulations, visit taylormadegolf.com. Message and data rates may apply. To cancel service, text STOP to 864653.

Sponsor Spotlight

TAYLORMADE-ADIDAS

I

n response to one of the most popular trends on the PGA Tour, TaylorMade Golf Company has tripled its Q4 forecast for belly and long putters to meet the growing demand amongst consumers and retail partners.

Frequent belly and long putter users on the PGA Tour include TaylorMadeadidas Golf Tour staff professionals Retief Goosen, Martin Laird, Spencer Levin, Scott McCarron, Blake Adams and Jim Furyk. Over the past few weeks, TaylorMade’s PGA Tour Department has even built belly putters for Justin Rose, Martin Kaymer and Camilo Villegas – three players who have excelled with a conventional length putter.

Renowned putting instructor Dave Stockton who has worked with a few of these players – including Laird prior to his win at the Arnold Palmer Invitational earlier this year – has also stated that longstyle putters promote a more consistent stroke.

“The secret to good putting is to find a natural and repeatable stroke that can be executed unconsciously regardless of the situation or length of the putt,” said Stockton. “Today’s golfers are finding that by anchoring the putter, they are able to freely release the putterhead in a solid and consistent manner every time.”

At retail consumers will have their

The Ghost Spider, one of the most successful putterhead designs in company history, has been the putter of choice for TaylorMade Staff Professionals Jason Day and Retief Goosen.

Its high MOI properties, smooth, all-white appearance coupled with its black basketball court alignment lines, make the Ghost Spider one of the easiest putters to align.

The study of thousands of putting strokes using our proprietary MAT-T (Motion Analysis Technology by TaylorMade) System revealed that 65% of golfers fail to square the putterface to the target from 12 feet, leading to inaccurate putts and higher scores. The Ghost’s white head contrasts sharply with the turf to make it dramatically easier to determine where the face is aimed. The Ghost Spider also incorporates the acclaimed “basketball court” system of alignment on the crown to further facilitate proper alignment.

SPONSORSPOTLIGHT

In what has to be one of the most radical equipment frenzies seen in the industry, TaylorMade projects it will sell five times as many belly and long putters in 2011 as compared to 2010. As a result, the company has ramped up production and expedited in-store dates significantly in an effort to get its two models, the Corza Ghost and the Ghost Spider to retail.

“We can’t make these putters fast enough” said Michael Fox, global product category manager for putters and wedges.

“The feedback has been the same from our global tour reps as more and more professionalsclamor for these hot new products.”

choice between two tour-proven models.

The Corza Ghost model has been validated by three-time PGA Tour winner Justin Rose. The Corza’s three black alignment lines on the crown and a circular hole in the back of the putterhead, have made this putter a favorite amongst TaylorMade Tour Staff players.

In addition, the Ghost Spider’s white finish eliminates the distractions of glare and “hot spots” caused by reflected sunlight, making it easier for the player to focus his or her full attention on aiming the putter accurately and executing a sound stroke.

Both models will be available in belly or long for a MSRP of $199.

SOUTHERN CALIFORNIA PGA PROGRAM

25 21

ACTUAL SIZE

CANTLAY RECEIVES EXEMPTION TO NORTHERN TRUST OPEN

Peter Dernoeden, Ph.D., turfgrass science professor at the University of Maryland, has been selected to receive the 2012 Golf Course Superintendents Association of America (GCSAA) Col. John Morley Distinguished Service Award.

Dernoeden will be acknowledged at the 2012 GCSAA Education Conference during Celebrate GCSAA! presented in partnership with Syngenta, Feb. 28.

Patrick Cantlay, the world’s No. 1 amateur and SCGA Amateur Champion, has received a sponsor exemption into the 2012 Northern Trust Open. The event is scheduled for Feb. 16-19 at Riviera CC in Pacific Palisades.

Cantlay played five PGA Tour events in 2011, making the cut in all five and finishing in the top-25 in all but one. His best finish was a tie for ninth at the Canadian Open. He also finished 21st at the U.S. Open.

USGA MUSEUM RECEIVES TOP HONOR FROM ISHA

ORDER YOURS AT pspgolf.net facebook.com/pspgolf

HIT IT

PURE . SOLID . PERFECT

ASSOCIATIONNEWS 22

GCSAA HONORS DERNOEDEN FOR DISTINGUISHED SERVICE

The National Golf Foundation announces the release of its latest Core Golfers & Technology report. The official 2011 Core Golfers & Technology report was released in the November issue of the NGF Dashboard, reaching more than 30,000 people in the golf industry. NGF members will get free access to the full 35+ page report.

Contents include: • How Golfers Communicate - Telephone accounts for only 21%!

• Social Media Usage - 71% of Core golfers use Facebook, LinkedIn or Twitter • Golf-related Digital Activity - Survey respondents reported that 30% of their total golf equipment & apparel spending is done online • Mobile Device Usage - 9,000,000 Core golfers have smart phones • Engagement with Web 2.0 Content - 31% regularly read user-generated comments • Implications for Marketers - Golfers prefer (overwhelmingly so) that their favorite businesses communicate with them through email, not social media Members can view the new report at: www.ngf.org/pages/technology-habits SOUTHERN CALIFORNIA PGA PROGRAM

SHARP PARK TRANSFER TO NPS APPROVED BY SF SUPERVISORS Educational opportunities designed to highlight ways successful facilities are putting customers first – and reaping the benefits – are integrated throughout the 2012 NGCOA Annual Conference in Las Vegas.

The conference opens on Feb. 27 with a day of interactive education at Angel Park Golf Club where attendees will participate in sessions that focus on successful food-and-beverage operations, social media’s role in special events, sustainable maintenance practices, winning merchandise displays and innovative range programs.

The conference’s second full day of education – at the Renaissance Las Vegas, the host hotel – includes sessions dedicated to the power of online marketing and strategies to appeal to a new generation of players.

The NGCOA Conference occurs in conjunction with the Golf Industry Show, Feb. 29 – March 1.

For more information, visit www.ngcoa.org/ac2012 or www.golfindustryshow. com.

Sponsor Spotlight

NIKE GOLF T

A touch of Nike Dunk history The original Nike Dunk was created as a basketball shoe in 1985. After it was introduced to the world, the Nike Dunk started a commotion when basketball teams began wearing them to match their uniforms. New to the scene and already making a lasting impression, the Nike Dunks enjoyed a widespread following and massive popularity almost instantly.

This new expression of style lasted through the years and Dunks have become the prized shoes for sneakerheads as well as fashion statements for anyone looking to add vintage style to their shoe collection. Now the Nike Dunk enters golf.

Key Features: • • • • • • •

Full-grain waterproof leather 2 sets of shoelaces Full-length contoured sockliner Rubber cupsole Authentic Nike Dunk fit and feel 2-Year Limited Waterproof Warranty Scorpion Stinger Spikes and tri-LOK system

Nike Dunk NG – Mens • MSRP: $160.00 • Available: 1/1/2012 • Colors: White/Black-Soar; White/ Black-Granite; White/Cargo KhakiSafety Orange • Available: 3/1/2012 • Colors: Midnight Fog/Prism BlueBlack; White/Court Green-Black

INTRODUCING THE NEW VR PRO LIMITED EDITION DRIVER. IRA BERMAN

LA North / Santa Barbara / Bakersfield IRA.BERMAN@NIKE.COM 818-300-7672

JARED EISENBERG

Los Angeles / North Orange County JARED.EISENBERG@NIKE.COM 925-789-0608

STEVE HENDREN

San Diego / Orange County STEVE.HENDREN@NIKE.COM 714-470-2565

DAVID FINLEY

Palm Springs / Temecula DAVID.FINLEY@NIKE.COM 760-578-4157

SPONSORSPOTLIGHT

here will be a familiar iconic shoe showing up on the feet of Nike Athletes Michelle Wie and Anthony Kim. Both young athletes will be sporting the new Nike Dunk (NG) Golf shoe. Wie will debut the colorful shoes at this week’s Women’s Canadian Open and Kim will wear them in the coming weeks on the PGA Tour.

A Nike brand franchise with a wide appeal, the Dunk has history, heritage, and a consumer cultural connection that Nike Golf respects and celebrates. The new Nike Dunk NG, which inspires individuality and personal expression, will now be available for golfers starting January 1, 2012.

Staying true to the original Nike Dunk which was created 25 years ago, Nike Golf has kept the original last to ensure that the Nike Dunk NG feels just the same as the Dunks that people have grown to love without compromising performance for golf. With golf specific spikes on the outsole and golf specific waterproof leather, the Nike Dunk has been transformed to perform on the course.

Keeping in line with the strong personality and attitude of the Nike Dunk, the Nike Dunk NG allows athletes to show their true colors on the course. The energy of Soar Blue, Safety Orange, Court Green for men and Spark, Orange Glow and Mint for women allow consumers to have a bold, athletic look while coordinating with the apparel from the Nike Golf Sport Collection.

The Nike Dunk NG comes with two sets of shoelaces, allowing athletes to either accentuate the bright color of the shoe or to opt for traditional white. With full-grain waterproof leather, the Nike Dunk NG can battle the elements of poor weather conditions. The Scorpion Stinger Spikes ensure that traction is not an issue for the Nike Dunk NG.

LIMITED EDITION. UNLIMITED CONTROL.

Nike Dunk NG – Womens • MSRP: $130.00 • Available: 1/1/2012 • Colors: White/Mint Candy-Granite; White/Black-Spark • Available: 3/1/2012 • Colors: Black/White-Check; Orange Glow/White

23 SOUTHERN CALIFORNIA PGA PROGRAM

It’s a fleet that performs as well as it looks. That offers industry leading battery warranty, longer daily range and more energy efficiency. Drives smoother. And delivers even greater operational savings.

Contact:

Joe Martin Senior Sales Representative Inland Empire, Palm Springs and San Diego JMartin2@Textron.com (949) 233-1186

Steve Monteith Western Regional Sales Manager smonteith@textron.com (602) 881-1824

Ed Rashid Senior Sales Representative Los Angeles and Orange Counties erashid@Textron.com (714) 292-6559

Proud sponsor of the Southern California PGA

The Southern California PGA team traveled north to the Monterey Bay area and came away victorious with a dominating performance at the AAA North South Cup Matches.

NORTH SOUTH CUP MATCHES The AAA North-South Cup Matches took place at the Blackhorse Golf Course in Seaside, CA on October 11-12, 2011. The Southern California Team took an early 7 to 5 lead over Northern California after the first day of play in foursomes and fourball matches. With 12 points up for grabs during singles matches on the second day, the Southern California team dominated, claiming 9.5 of those points. That domination claimed the title and brought back the Cup to Southern California, with a final score of 16.5 – 7.5. Congratulations to Southern California for the victory! The Bayonet/Blackhorse Golf Course will play host to the 2012 PGA Professional National Championship.

Southern California Team members included: Ryan Citarella of Big Canyon Country Club, Rich Earlywine of Oak Quarry Golf Club, Thomas Gardner of Bel-Air Country Club, Blair Harkins of Rolling Hills Country Club, Brian Hughes of PGA West Private, Henry Liaw of the Morongo Golf Club at Tukwet Canyon, Ross Marcano, PGA of Barona Creek Golf Club, Matt Murray of PGA West - Norman, Bobby Nickell of Monarch Beach Golf Links, Zeke Salas of Hansen Dam Golf Course, Lee Sanudo of Carlsbad Golf Center, Nathaniel Williams of PGA West Private, and Team Captain Paul Devine, PGA of El Camino Country Club.

FINAL 2011 AAA POINTS TOP 20 1

Bobby R. Nickell

284.00

2

Blair W. Harkins

243.00

3

Rich J. Earlywine

230.00

4

Matt C. Murray

219.00

5

Zeke A. Salas

217.00

6

Henry Liaw

199.00

7

James J. Haggard

191.00

8

Brian T. Hughes

184.00

9

Thomas M. Gardner

179.00

10

Nathaniel J. Williams

165.00

11

Ross E. Marcano

151.00

12

Lee C. Sanudo

139.00

13

Josh S. Garber

135.00

14

Ryan R. Citarella

131.00

15

Kyle D. Lindert

125.00

16

Stephen D. Plummer

112.00

17

Nathaniel J. Williams

111.00

18

Donny V. Lee

105.00

19

Derek K. Weickert

104.00

20

Jon Morgan

93.00

AAANEWS

Southern California team wins AAA

25 SOUTHERN CALIFORNIA PGA PROGRAM

Carries golfers, bags and

your operation to a new level.

Increase revenues, reduce expenses, manage your key assets and deliver a superior customer experience. Only a Club Car fleet can deliver all of these.

Sound too good to be true? Contact your Club Car representative today.

1.800.CLUBCAR

•

clubcar.com

Sponsor Spotlight

P

CLUB CAR

roperly servicing and maintaining their golf car fleet is one of the smartest ways courses can protect their investment in one of their most important assets. Club Car Manager of Technical Services Randal Crook answers some basic questions about golf car service and maintenance.

Q: How do golf car manufacturers interface with service providers?

At Club Car, we have regional technical representatives that are responsible for authorized dealers and distributors in their areas. That responsibility includes training and support on technical and service issues that they might need assistance on for one of their contracted customers.

We also offer preventive maintenance schoolsthat are hosted by authorized dealers, regional schools and Augusta-based schools where dealers and distributors can learn about the latest product enhancements and recommended changes in ser-

Q: How can the course make sure it gets the best service from its service provider?

We recommend entering into a service agreement with the service provider.

An agreement for regular service takes theburden of regular maintenance off the course and ensures ongoing communication with the service provider. But even owners who have a service contract should feel a shared responsibility for service and maintenance with their provider. That starts with reading the owner’s manual to understand the vehicle requirements and service intervals. Beyond that, it’s often a good idea to have one of your staff spend some time with the service provider when he is at the course to understand what work is being done, what work is scheduled next and to stay abreast of the current condition of the fleet.

If you experience FOCUS lasting longer than four hours you may want to seek medical help.!

We suggest experiencing it for 20 seconds at a time, 72 times a day!!

Q: What should courses do if they feel they’re not getting the service they need and deserve?

The best approach is to talk directly to the technician providing the service to make sure he is aware of your expectations and the areas where you feel his service is not meeting expectations. If problems persist, you may need to talk to the service provider owner or manager to agree to a plan to rectify the situation. The next place to turn is to your Club Car salesperson or to Club Car’s customer service department at 1-800-Club Car. SOUTHERN CALIFORNIA PGA PROGRAM

SPONSORSPOTLIGHT

Q: How do most courses service and maintain their cars?

It varies from course to course. Some courses split their service and maintenance between their own staff for routine jobs such as watering batteries, changing flats and lubrication and a service provider, which is usually their dealer or distributor, with whom they have a service agreement. As the economy tightened up in the last couple of years, we’ve seen more courses bring service and maintenance inhouse to try and save money. The problem with that is that their own staff often doesn’t have the experience or expertise to service cars properly. So what the course might save on the front end by doing the work itself, it ends up spending over the long term to correct problems that have been created through neglect or improper maintenance procedures.

vice practices. We also maintain a toll-free tech hotline for authorized dealers and distributors.

www.swingthought.com! @swingthought!

27

Dear RR: I am very happy to read about the upcoming rule’s change regarding addressing the ball. Currently, the player, after he has addressed the ball and if the ball moves, he is automatically penalized one stroke and must replace the ball. I have always thought that was unfair. What is your opinion?

Gerald

ASKTHERONS

Gerald, thanks for the very topical question. I would first exercise CAUTION in the application of this rules change, specifically Rule 18-2b Ball Moving after Address.

2008-11: Addressing the Ball A player has “addressed the ball” when he has taken his stance and has also grounded his club, except that in a hazard a player has addressed the ball when he has taken his stance.

2012 January 1, Definition: Addressing the Ball A player has “addressed the ball” when he has grounded his club immediately in front of or immediately behind the ball, whether or not he has taken his stance.

2008-2011: Rule 18-2b Ball Moving After Address If a player’s ball in play moves after he has addressed it (other than as a result of a stroke), the player is deemed to have moved the ball and incurs a penalty of one stroke. The ball must be replaced, unless the movement of the ball occurs after the player has begun the stroke or the backward movement of the club for the stroke and the stroke is made.

2012 January 1: Rule 18-2b Ball Moving After Address (same 1st and 2nd paragraph same as 20082011), but EXCEPTION is newly added)

Exception: If it is known or virtually certain that the player did not cause his ball to move, Rule 18-2b does not apply.

Gerald, a few points to consider, the definition of “Addressing the Ball” and the application of Rule 18-2b has changed, but the change probably will not affect a lot of rulings. A player still needs to use caution and care during the process of “address-

28

ing the ball.” Rule 18-2b still states, “If the player has addressed the ball he is still deemed to have caused the ball to move, and must now replace the ball, and add a 1 stroke penalty to his score.” No free pass is included in this rules change.

However, what is changed, and is newly added to this rule is the EXCEPTION: If it is known or virtually certain that the player did not cause his ball to move, Rule 18-2b does not apply. Gerald, it is important in understanding that this exception must pass a test that something other than the player caused the ball to move. That is, the player must be “Virtually Certain” that something else besides his action caused the ball to move. Examples might be: Outside Agency (like a dog or your fellow competitor moving the ball), or Wind.

It must be something other than GRAVITY. 2012 Decision 18-2b/11 “Gravity is not in itself an element that should be considered when applying the Exception to Rule 18-2b; therefore, unless it is known or virtually certain that some agency other than gravity (e.g., outside agency or wind) caused the ball to move after address, the player is subject to a one stroke penalty under Rule 18-2b and must replace the ball.”

Dear RO: On the 14th hole of our Ladies Club Championship, I sliced my tee shot towards the native grass area along the fairway. Having lost many golf balls in the area in the past, I went up to the golf car, took out another ball and headed back to the tee. Bette, my golf car partner, asked me what was I going to do, whereupon I told her and our other two playing partners that I was going to play a provisional ball. I barely got the words out of my mouth when Bette informs me that the Rules of Golf require me to “play a provisional ball before I go forward.”

Long story made short, neither I nor the other 2 ladies are “self-proclaimed rules experts” so I didn’t play another ball, searched for 5 minutes, returned to the tee and the course marshall escorted us for 2 holes to “help us regain our proper position” on the course - a very regretful ending to our major championship!!

Therefore, RO - could I have played a “provisional ball” or was my former friend Bette correct in her remark on the 14th tee? Thank you, Marg.

Marg, a famous quote, “a little knowledge is a dangerous thing” is quite appropriate in this matter. I don’t know if Bette heard this or read it in the Rules book she carries in her golf bag(?) but, if she will look at USGA Rule 27-2a Provisional Ball - Procedure - ..... must play it (provisional) before he or his partner goes forward to search .....

In all fairness to Bette and before you delete her from your speed-dial, I assure you this situation was a common discussion among Rules Officials prior to USGA Decision 27-2a/1.5 Meaning of “Goes Forward to Search” (2012-2013 edition - page 440) Q. With respect to Rule 27-2a, when has a player gone forward to search for the original ball such that a provisional ball cannot be played?

A. The sole purpose of Rule 27-2 is to enable the player to save time. The only way he can effectively do so is to play the provisional ball before going forward for the purpose of searching for the original ball. However, this provision should not be so narrowly interpreted to preclude a player from playing a provisional ball even though he has proceeded from he last played in the direction of the original ball, e.g., in retrieving a ball or a different club to play the provisional ball. The Committee must consider all of the relevant facts in determining if the played did in fact go forward to search for the original ball.

In other words Marg, you could have played a “provisional ball.”

SOUTHERN CALIFORNIA PGA PROGRAM

SAVE

the DATE

NOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

SD FOUR BALL CHAMPIONSHIP OCT 17 VISTA VALLEY COUNTRY CLUB

1 Mark Fernando, Coronado Municipal Golf Course, -9, 62, $650 Gary Sowinski, Swing Works Golf

WOMEN’S SCPGA PROFESSIONAL CHAMPIONSHIP OCT 18-19 THE GRAND GOLF CLUB

CLUB CAR AGGREGATE SERIES January 9 | El Camino Country Club FARMERS INSURANCE PRE-QUALIFYING January 18-19 | El Camino Country Club FARMERS INSURANCE MONDAY QUALIFIER January 23 | El Camino Country Club PGA OF AMERICA ANNUAL MEETING January 24-25 | Orlando PGA OF AMERICA MERCHANDISE SHOW January 26-28 | Orlando CHAPTER CHALLENGE January 30 | The Resort at Pelican Hill CLUB CAR AGGREGATE SERIES February 6 | Mesa Verde Country Club NORTHERN TRUST PRE-QUALIFYING February 8-9 | Los Serranos Golf Club & TBD

TOURNAMENTRECAPS

NORTHERN TRUST MONDAY QUALIFIER February 13 | TBD SCPGA GOLF INDUSTRY & BUSINESS SUMMIT (formerly the Super Seminar)

March 19 | Ontario Convention Center FOUR BALL CHAMPIONSHIP March 26 | Yorba Linda Country Club DESERT CHAPTER ANNUAL MEETING NOV 22 CLASSIC CLUB

1 Butch Sheehan, The First Tee of Coachella Valley, -8, 64, $1,171 Mike Mitchell, Hideaway Golf Club T2 Dean Cameron,Nathaniel Williams, -7, 65, $732 The Plantation Golf Club T2 Barry Clayton, Jeff Beier, -7, 65, $732 Westin Mission Hills Resort

ANNUAL MEETING & PINEHURST CHAMPIONSHIP DEC 5 VICTORIA CLUB 1 Jerry Crowell, Goose Creek Golf Club, -2, 70, $975 Rich Earlywine, Oak Quarry Golf Club T2 Tim Bauman, Moorpark Country Club, E, 72, $587.50 Brad Sherfy, Harbor Golf Practice Club T2 Frank Yellum, Jeff Cross, E, 72, $587.50 Victoria Club T2 Robert Pang, Ryan Citarella, E, 72, $587.50 Big Canyon Country Club T2 Scott Shiroma, Rolling HIlls Country Club, E, 72, $587.50 Mathew Tom

1 Lehua Wise, Mesa Verde Country Club, +4, 148, $700 2 Carol Hogan, Desert Island Golf & Country Club, +7, 151, $550 3 Mardell Wilkins, Tijeras Creek Golf Club,+9, 153, $450 T4 Junko Suzuki, Brentwood Country Club, +14, 158, $347.50 T4 Wendy Wisbon, Annandale Golf Club, +14, 158, $347.50

SUPERINTENDENT-PROFESSIONAL CHAMPIONSHIP OCT 27 WOOD RANCH GOLF CLUB T1 Rand Veal, Jonas Conlan, Joe Heil, Allan Watson, -7, 137, $360 Desert Princess Country Club T1 Colby Hartje, Sean Moore, Dick Engel, Mike Moseley, -7, 137, $360 Rancho Vista Golf Course

CALIFORNIA STATE OPEN CHAMPIONSHIP NOV 8-10 THE COUNTRY CLUB AT SOBOBA SPRINGS & OAK VALLEY GOLF CLUB 1 John Ellis, -4, 210, $15,000 2 Eric Meichtry, -4, 210, $10,000 T3 Nick Seymour, -3, 211, $5,375 T3 Andrew Gunson, -3, 211, $5,375 5 Brady Stockton, -2, 212, $3,750

SAN DIEGO CHAPTER ANNUAL MEETING NOV 14 FAIRBANKS RANCH COUNTRY CLUB 1 Grant Strobel, Fairbanks Ranch Country Club, -8, 64, $200 T2 Bruce Nakamura, Aviara Golf Club, E, 72, $137.50 T2 Chris Starkjohann, Torrey Pines Gold Club, E, 72, $137.50

METRO CHAPTER ANNUAL MEETING NOV 14 HILLCREST COUNTRY CLUB 1 Joseph Lewis, Kevin Swoish, -6, 66 Trump National Golf Club 2 Ron Skayhan, Paul Wise, -5, 67 Hillcrest Country Club

SENIOR DIVISION BRIDGESTONE CHAMPIONSHIP NOV 10-11 SYCUAN RESORT 50-55 Age Group 1 Dan Hornig, Krank Golf & Heritage Cross, 137, $1000 56-61 Age Group 1 Jerry Wisz, Alhambra Golf Course, 140, $900 62+ Age Group Bob E. Smith, Life Member Active, 146, $650

SOUTHERN CALIFORNIA WOMEN’S CUP MATCHES DEC 9 MISSION HILLS COUNTRY CLUB

Southern California PGA def Women’s Southern California Golf Council 7.5 - 4.5

Amateurs in italic Prize money for team events is listed per team

30

SOUTHERN CALIFORNIA PGA PROGRAM

SCPGA URGES YOU TO BE COURTEOUS WHEN VISITING A FELLOW PROFESSIONAL’S FACILITY The SCPGA would like to remind you to exercise care and courtesy when you visit a fellow PGA Professional’s facility. Along with exhibiting professionalism and appreciation, please observe the following: • Call ahead for a starting time • Arrive on time and check with the golf shop prior to heading to the tee • Observe the facility code for proper apparel for the day. Observe professional standards for apparel.

• Observe course rules, especially paceof-play recommendations. Set an example for others by maintaining and leading a proper pace of play for the round of golf. Regardless of the position of the group behind you, please stay in position relative to the group in front.

• If you use a golf car, observe and set an example for proper golf car etiquette and operation.

The health and wellness benefits of golf have been discussed more frequently in recent months and have increasingly been a part of golf ’s messaging to all interested in playing the game. Because of this increased interest, the World Golf Foundation has conducted a worldwide review of the topic.

A recent literature review conducted by the Walker Research Group on behalf of GOLF 20/20 revealed several statistics regarding the health and wellness benefits of golf: • Calories burned: 1. playing 18 holes and riding = 1,300 2. playing 18 holes, walking and using a pull cart = 1,500 3. playing 18 holes, walking and carrying your clubs = 2,000 • A walked 18-hole round = 5 mile walk and meets the 10,000 steps per day guideline for exercise recommended by most medical and clinical physicians.

• Since walking is biomechanically more efficient than running, walking an 18-hole round of golf is roughly equivalent to a 3.5 to 4 mile run.

• Exercise intensity and energy cost of playing 9 holes = 40 minutes of lawn mowing for adult men.

• Walking three 18-hole rounds per week provides enough exercise for weight maintenance for all ages.

SAN JOSE’S JOHN ELLIS WINS 2011 CALIFORNIA STATE OPEN In blustery conditions, Murrieta’s Eric Meichtry put up a fight with a finalround 68 that left him tied for the lead after three rounds at the California State Open, which San Jose’s John Ellis won in a playoff.

Unfortunately for Meichtry, his buddy Ellis proved equally determined. He birdied his final two holes and five of his last nine to post a matching 68 and force the playoff at 4-under.

Ellis then promptly sank a gutty 20foot putt to claim the title and the $15,000 winner’s share of the purse at the Country Club at Soboba Springs in San Jacinto.

SECTIONNOTES

Please set an example all PGA Professionals will observe to enhance your visit at your fellow PGA Professional’s golf facility. Thank you.

GOLF INTEGRAL FOR HEALTH AND WELLNESS PROGRAMS

SCPGA’S JIM FLICK INDUCTED INTO PGA GOLF PROFESSIONAL HALL OF FAME Celebrated golf instructor Jim Flick and several others head the class of seven inductees to be enshrined in the PGA Golf Professional Hall of Fame’s Class of 2011.

Flick, who serves as the ambassador for TaylorMade Golf in Carlsbad, is one of the most prolific active PGA teaching professionals whose 51 years of PGA membership includes his teaching in 23 nations and a student roster of more than 200 Tour professionals such as Jack Nicklaus and Tom Lehman.

SOUTHERN CALIFORNIA PGA PROGRAM

31

36201 CHAMPIONS DR BEAUMONT, CA 92223 scpga.com

TOYOTA’S

NEWEST DRIVER. INTRODUCING THE ALL-NEW 2012 CAMRY. TOYOTA.COM

Reinvented with a bold, sophisticated design, a more spacious interior, improved driving dynamics and a quieter ride, Camry offers class-leading safety, fuel economy and multi-media technology. All at a lower MSRP. Swing by your Southern California Toyota Dealer for a test drive.