2012 PROgram November Issue

VOLUME 39 | ISSUE 5 | NOVEMBER 2012

THREE DECADE CHAMP 2012 SOUTHERN CALIFORNIA PGA PROFESSIONAL CHAMPION CHRIS STARKJOHANN CLAIMS HIS FOURTH CHAMPIONSHIP TITLE

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

TRAVISMATHEW ©

STYLE + PERFORMANCE

NOVEMBER 2012 VOLUME 39, ISSUE 5

contents

PRESIDENT’S REPORT 05 CONSIDER THIS...

BEST PRACTICES 27 PARTNER WITH VENDORS

SPONSOR DIRECTORY 06 YOUR VALUED SCPGA

SPONSORS

INSTEAD OF THE PERFECT SWING

NEIGHBORHOOD GOLF 28 HELPING YOU CREATE NEW

EMPLOYMENT CONNECTION 10 THE VALUE OF A PGA

SOUTHERN CALIFORNIA PGA PROFESSIONAL CHAMPION

SENIOR CHAMPIONSHIP 15 SOUTHERN CALIFORNIA PGA

SENIOR PROFESSIONAL CHAMPIONSHIP CAPTURED

BY RON SKAYHAN

WOMEN’S CHAMPIONSHIP 17 COURTNEY ERDMAN

CLAIMS 2012 SOUTHERN

CALIFORNIA PGA WOMEN’S

PROFESSIONAL CHAMPIONSHIP

BOARD NOMINEES 20 REVIEW YOUR BOARD OF

DIRECTORS NOMINEES

NEW MEMBERS 22 WELCOME TO THE SOUTHERN

CALIFORNIA PGA FAMILY

MAJOR CHAMPIONSHIPS 25 WHAT IT’S LIKE TO HOST A MAJOR

www.scpga.com

• •

EXCEEDS 2,100 MEMBERS

ASSOCIATION NEWS 30 GCSAA, NGF, USGA, WSCGA

SPONSOR HIGHLIGHT 31 THE OLD COURSE EXPERIENCE

SPONSOR HIGHLIGHT 33 NIKE

SPONSOR HIGHLIGHT 34 GOLF ACADEMY OF AMERICA

SPONSOR HIGHLIGHT 35 CALLAWAY GOLF

ASK THE RONS 36 YOUR RULES QUESTIONS. ANSWERED.

AAA 37 SCPGA RETAINS AAA

NORTH/SOUTH CUP

FEATUREDCONTENT

•

75% LESS INSTALLATION TIME NO ADHESIVES NO SOLVENTS NO MESS

Made in the USA

WHAT IS YOUR WHY?

SECTION CHAMPIONSHIP 14 CHRIS STARKJOHANN IS 2012

•

JUNIOR GOLF 29 THE SCPGA JUNIOR TOUR

PLAYER DEVELOPMENT

WINNERS

TAPELESS INSTALLATION

CUSTOMER

PROFESSIONAL

SPECIAL AWARDS 12 YOUR 2012 SPECIAL AWARD

TEACHER’S FORUM

27 TEACH THE GAME OF GOLF

SECTION REPORT 09 TIME TO OWN UP FOR 2013

11

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TOURNAMENT RECAP 38 SAVE THE DATE/

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SECTION NOTES 39 NEWS AND NOTES FROM

THE SCPGA OFFICE

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CONSIDER THIS...

By SCPGA President, Jeff Johnson, PGA

Grow Your Reach The age old controversy as to who invented the game of golf, the Scots or the Dutch, may never be settled. It really is of little importance. If the Dutch were playing kolf on frozen canals and then indoors it has been said that the Scots found this history to resemble golf no more than cricket might resemble poker.

What we do know is that Charles Blair Macdonald, raised in Chicago went to St. Andrews College where he became consumed with the game of golf and had a noted teacher, Old Tom Morris.

Returning to Chicago in 1893 there wasn’t a single golf course in the United States.

Then in 1894 Newport Country Club and St. Andrews Golf Club, conducted National Amateur Championships.

When C.B. failed to win either, he claimed inconsistent rules were not in keeping with a National Championship.

It is apparent at every Chapter and Section Meeting I attend, that our great Section is alive and quite well as the result of these leaders and their never ending love and care for our Association.

Sections was a relatively new concept. In 1965 at the Association’s Annual Meeting our Section requested Mrs. O’Pace be allowed to attend the general session.

The request was denied as a “dangerous precedent.” Mrs. O’Pace served our section with such distinction and affected positively the lives of many Professionals, I’m happy to have been one.

As we continue to evolve lets always be mindful of the past and the great servants to the game who have laid a path that we might follow. What a rich history we enjoy and made even more significant by virtue that many are still here to tell of it. At a Directors and Past Presidents Meeting just last week we listened to many stories of our evolution told by our veteran leaders and it is apparent at every Chapter and Section Meeting I attend, that our great Section is alive and quite well as the result of these leaders and their never ending love and care for our Association. www.scpga.com

The next year, Macdonald won the very first United States Amateur Championship by the whopping score of 12-and-11 at the Newport Country Club, to become America’s first true National Champion. The Newport Country Club, Shinnecock Hills Golf Club, The Country Club, St. Andrews Golf Club and Chicago Golf Club, which C.B. Macdonald designed became the foundation of the United States Golf Association we revere today.

It is said that C.B. Macdonald laid the routing of the great Chicago Golf Club, the first 18 hole course in America, to favor his chronic slice with holes on both nines designed in clockwise fashion. The National Golf Links of America, arguably his greatest creation, provides a backdrop for a man called the Father of American Golf.

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UnderPar - proud sponsors of the SCPGA To Discuss Partnership Opportunities Contact: Greg Knuth : US Director underpar.com : 619.822.2090 greg@underpar.com

PRESIDENT’SREPORT

“

And Also This...

“

Herb Graffis wrote the definitive history of the PGA of America. It was published in 1975 and called “The PGA.” There are many references to our Sections history and they include notable professionals and servants to the game such as Joe Novak and Marilyn O’Pace. Mr. Novak arrived at the venerable Bel Air Country Club in 1927 and was the first PGA Professional to provide golf instruction on the radio.

There was of course no television. He served as the PGA of America’s President from 1949 to 1951. Mrs. O’Pace served our section as Executive Secretary in the 1960’s and 1970’s at a time when the “business” of the Association and its

Jeff Johnson, PGA Southern California PGA President PROGRAM MAGAZINE NOVEMBER 2012

05

body before a round by using chamomile, hops and valerian root to help golfers stay calm and focused.

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THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

36201 Champions Drive • Beaumont, CA 92223 951.845.4653 ph • 951.769.6733 fax • scpga.com THE SCPGA BOARD OF DIRECTORS OFFICERS Jeff Johnson, President - Moreno Valley Ranch Golf Club Greg Prudham, Vice President - PGA Magazine Ric Moore, Secretary - Wood Ranch Golf Club Jason Taylor, Honorary President - Lorena Ochoa Golf Foundation AT-LARGE DIRECTORS Paul Levy, Toscana Country Club • John Mason, Encinitas Ranch Golf Course • Bill Hulbert, Green River Golf Club • Tony Letendre, Newport Beach Country Club • David Foster, Click 4 Tee Times • John McNair, JC Resorts INDEPENDENT DIRECTORS Susan Roll, Carlsbad Golf Center Tom Wilson, Life Member - Active CHAPTER REPRESENTATIVES Desert: Jon Vesper, Westin Mission Hills Resort Inland Empire: Mike Pearson, Oak Valley Golf Club Metro: Scott Scozzola, Debell Golf Course Northern: Dan Hodapp, Mountain View Golf Club San Diego: Shawn Cox, The Grand Club PGA GOVERNANCE DISTRICT 11 DIRECTOR Sue Fiscoe, Creekside Golf Course - Northern California Section PGA OF AMERICA PRESIDENT Allen Wronowski, Hillendale Country Club - Middle Atlantic Section SCPGA SECTION STAFF Tom Addis III, PGA, Executive Director/CEO Ext 726 • scpgata@aol.com David Myrdahl, Foundation Director Ext 733 • dmyrdahl@pgahq.com Sharon Curfman, Membership Manager Ext 720 • scurfman@pgahq.com Breanne Lockard, Communications Manager Ext 722 • blockard@pgahq.com

SPONSORDIRECTORY

Rob Keller, Director of Competitions and Rules Ext 719 • rkeller@pgahq.com Amy Stadelman, Tournaments and Events Coordinator Ext 732 • astadelman@pgahq.com Andrew Zeller, Junior Golf Director Ext 723 • azeller@pgahq.com Stephen Tibor, Junior Tour Manager Ext 721 • stibor@pgahq.com Nick Becker, PGA, Junior Tour Manager Ext 735 • nbecker@pgahq.com Thomas Camaione, Junior Golf Coordinator Ext 728 • tcamaione@pgahq.com Kevin Smith, Junior Golf Development Coordinator Ext 729 • ksmith@pgahq.com Kristine Lorencz, Section Administration Ext 710 • klorencz@pgahq.com Alexandra Tegels, Player Development Manager Ext 730 • ategels@pgahq.com Joe Mentz and Chad Rongavilla, Player Development Interns Ext 730 • scpgaintern@pgahq.com Janelle Kotzin, Office Manager/Accounting Ext 734 • jkotzin@pgahq.com PGA PLAYER DEVELOPMENT REGIONAL MANAGER Nikki Gatch 760.534.1370 • ngatch@pgahq.com PGA EMPLOYMENT CONSULTANT Ken Ferrell, PGA 951.894.5024 • kferrell@pgahq.com THE PROGRAM VOLUME 39 • ISSUE 5 • 2012 NOVEMBER ISSUE The Program is produced by the Southern California PGA. The Program is distributed free to members and affiliates of the SCPGA six times a year. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the SCPGA is prohibited.

06

PROGRAM MAGAZINE NOVEMBER 2012

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Our 10th Tee Back Nine Golf Energy Bar combats mental fatigue and increases focus and energy for the back nine with green tea and panax ginseng extracts. Both bars contain essential vitamins and minerals.

Golfers want nutrition and energy bars with delicious tastes and textures created especially for them. So, we made our bars in the 4 most popular flavor combinations: Chocolate Peanut, Oatmeal Raisin, Chocolate Peanut Caramel, and Peanut Honey.

Take advantage of this opportunity to make more sales now. To order today, call 1-888-638-8686.

By SCPGA Executive Director and CEO, Tom Addis III, PGA

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Paul Cox, PGA ; Michael Griffin, PGA; Allen Kelley, PGA; Steven Prehm, PGA; Jeffrey Smith, PGA; Lance Strickland, PGA; Matthew Tremaine, PGA; Matthew Balesteri, PGA; Thomas Burley, PGA; Shawn Light, PGA; Jonathan Morgan, PGA; Jason Smith, PGA; Jordan Cassel, PGA; Steven Deol, PGA; Scott Engelland, PGA; Mark Hoff, PGA; Jeong Park, PGA; Michael Travis, PGA

NEXT MEMBER ORIENTATION

Scheduled for November 20, 2012 at Holiday Inn Express, Beaumont

NEW QUARTER CENTURY CLUB MEMBERS Mark Girard, PGA; Michael Ellis, PGA; Phil Machamer, PGA; Bill Hulbert, PGA; Marc Minier, PGA; Fred Wood, PGA

NEW HALF CENTURY CLUB MEMBERS Paul Scodeller, PGA

DECEASED MEMBER

Richard Brandolini, 61 passed away on September 6, 2012.

John Hall, 51 passed away October 17, 2012.

NEW AND RE-REGISTERED APPRENTICES

important than ever to work together with partnerships and with relationships, and our sponsors and their staff feel the same. All of us must work together to survive in this golf and business world and that’s what partners are for! Thanks for taking ownership.

Kyle Mendoza, Robert Tovias, Christopher Hume, James Schacht, Alvin Sohn, Nicholas Brand, Pieirre Peroz, Nathan Pistacchio, Joseph Valdivia, Michael Kim, Luis Lozano, Emerson Oh, Dominic Picone, Jayson Ruhlman, Kevin Austin, Thomas Chu, Ronald Won, Michael Hsiung, Stephen Knittle, Robert Krasemann, Christopher Marschalk, Brian Suk, David Curtis, Keith Marland, James Moseley, Seung Yoo, James Posey, Jonathan Waddington, Kawika Hiroshige, Daniel Marvosh, Eramus Tilley, Matthew Kappas, Steven Mitchell, Brett Mormann, Benjamin Schillig, Andrew Anido, Jeffrey Hirose, Andrew Alderdice, Jordan Benoit, Brian Curci, Robert Douglas, Shon Shafer, Nathan Starbuck

MOVING UP

Kory D. Atkinson, PGA De Anza Country Club

SECTIONREPORT

It is that time of the year when most of us are working on, have worked on, or are planning to work on our budgets for 2013.

We take “ownership” of our budgets, our business plans and projections and we would like to remind you to think about our SCPGA sponsors and partners in your plans for 2013, and of course, beyond.

The list of our sponsors and our partners is on this page with this article. Take a look at each logo and say to yourself, “I will make it a point to invite the sponsor to my golf facility, or at least encourage them to call me to talk about their product and how it would fit into our business plans.”

Thank you for taking ownership of that.

Whether a Section sponsor or a PGA of America sponsor, the companies have put a significant amount of money and a significant amount of time into our Section and the PGA, including the past few years in these very difficult economic and business times. Sponsorship usually includes a tournament, a seminar, a meeting, player development or junior golf - or PGA Retirement Plus....all very important to our Section and you, the PGA golf professional. I believe we owe the companies some time with us, as I mentioned earlier, face-to-face or on the telephone. That’s really all our sponsors ask of us and we ask of you. Thank you for taking ownership of that.

In today’s environment, it is more

NEW MEMBERS ELECTED

A-13

CONTINUED ON PAGE 9 PROGRAM MAGAZINE NOVEMBER 2012

09

The Value Of A

PGA PROFESSIONAL

By PGA Employment Consultant, Ken Ferrell, PGA Recently I had Now connect these to the experience –there are so many other demands on the privilege Rich provides his students and consider people’s time that we need to create the along with the question - Will these students want experience they are looking for. fellow SCPGA more of this experience, or become one In further conversations employers Professional of millions of lapsed golfers who leave the made it clear that they are looking Richard Chavez game? Give me more! at change in the role of their PGA to present At a Crittenden Conference in Professional. Instruction is key to growth information Dallas last month, keynote addresses of the game, and the bridge to enjoyment. to our desert from several of golf ’s major employers They want their staff out walking the chapter members presented opinions on the current state driving range, roaming around the on the value and atmosphere of our industry and the putting green, offering tips, helping of a PGA role that the PGA professional plays in golfers with their game and spending Professional. Rich shared his vast its growth. As they are mentioned, reflect time with them on the course. They want knowledge of playing, teaching, club back to the experience Rich provides on a a welcoming atmosphere and are looking fitting, and how his love for the game daily basis to his playing companions: to their PGA professionals to create the has led him to a successful career in • For all the conversation about fun, quality experience that customers our industry. Separate of teaching and whether golf is a sport or a game these are seeking. club fitting, Rich showed us how we employers feel that it is “recreation.”

In almost every conversation were could benefit our Fun, Family and employers and Women. Golf must be ourselves by taking Employers made it clear that they are looking at change in fun, clubs have to be students on the family oriented, and the role of thier PGA Professional... They want their staff course and spending for growth we need out walking the driving range, roaming around the putting the day playing to attract the female green, offering tips, helping golfers with their game golf with them. By market. and spending time with them on the course. They want doing the math; During Rich’s a welcoming atmosphere and are looking to their PGA calculating green and presentation, he asked professionals to create the fun, quality experience that range fees, potential his audience a rather customers are seeking. merchandise sales, important question; and including F & B how many of you are after the round, the playing golf? Less than days experience created a nice profit for For facility survival the emphasis has to 50 rounds, less than 25 rounds, less than both the club and the teacher. Spread be on the fun and the social aspect of 10 rounds, less than ….. out over a year’s time, the revenue can be golf, not the competition.

It is certainly much easier to substantial especially when three or four • In private clubs people are looking understand what a golfer wants when you instructors are participating. While the for a total “lifestyle” experience and are immersed in the game. In fact, take student enjoys the experience of playing ultimately want to build relationships. your employer out with you next time. with a PGA professional, it gives the They are looking for a social Employers have a great appreciation for instructor time to evaluate the student’s environment. our skill level on the course as well as game on the course while offering tips on • There is the challenge of many our efforts to help them enjoy the game. rules and etiquette. As I listened to Rich, generations of golfers at a club – keep It also helps them understand our value I could only think that this is the true the old line happy and yet meet the to our members and guests and why our essence of what a PGA professional has expectations of new players coming to time is well spent enjoying the game with to offer. No one else can provide golfers the club environment. others. with a total experience like Rich and his • While attracting the new player is My special thanks goes to Rich fellow PGA professionals. important we need to pay attention to Chavez for reminding us of why we are in Rich’s story also connected to what retaining the existing customer. We this industry and how we will continue to people want. In a survey of thousands need to reach out to them. enjoy it throughout our career. of club members and public golfers, the • We are in the entertainment business three most important daily experiences and need to create energy, enthusiasm at the golf course were: and excitement. Golfers look to their • Hit some good shots PGA professional as the one who Ken Ferrell, PGA • Socialize with my friends creates this positive environment.

PGA Employment Consultant • Have fun • We can’t overlook the challenge of time 951-894-5024

EMPLOYMENTCONNECTION 10

PROGRAM MAGAZINE NOVEMBER 2012

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“

www.scpga.com

What Is

YOUR “WHY”?

By PGA Player Development Manager, Nikki Gatch

Let your passion, love and expertise of the game show to your members, customers, fellow staff, and employers. It will be contagious.

better yourself as a golf professional, in your eyes, your employer’s eyes, and your customer’s eyes. Playbooks were developed for you with specific tactics covering marketing, planning, execution, tracking, customer relation management, and database segmentation to name some. You have been shown how successful programs like Get Golf Ready and Tee It Forward can be if implemented at your facility. You’ve also seen how programs like the Junior Sports Academy and Junior League Golf can be a great supplement to your existing junior golf programming at your facility.

You’ve even seen increased opportunities to earn MSR credits through player development programming, and you can now be certified in player development.

So, we’ve certainly covered the “what” and the “how” of Golf 2.0. We can all agree it is of the utmost importance for all of us, and the future of our game, and our individual successes rely so heavily on growing the game. But what we haven’t spent enough time on, is “WHY” do we www.scpga.com

people, and community leaders on a daily basis. We need to get back to the root of why we decided to become a golf professional. Let your passion, love and expertise of the game show to your members, customers, fellow staff, and employers. It will be contagious. I would imagine that your facility has a mission statement.

But, do you have a personal mission statement? And if so, does everyone at your facility know what it is? If not, then they absolutely should. Remember, your members and customers play the game because they enjoy it, and they want to become better. Who better to help them enjoy the game and improve their skills?

Can the Food & Beverage Director do this? Can the Membership Director do this? Can the Superintendent do this?

No. Only you, as a PGA Professional can do this, and do it well. It’s time to start letting your talents and passion shine. You will be better for it, your facility will be better for it, and the game will be better for it.

Sean Esola, PGA Rancho Mirage Country Club

A-1

Brad Graff, PGA Toscana Country Club

A-1

David Hagan, PGA PGA West Tournament Course

A-1

Bill Hulbert, PGA Green River Golf Club

A-14

Scott Humphrey, PGA Vellano Golf Club

A-13

David N. Hunter, PGA The Club at Morningside

A-4

John Kulow, PGA Scholl Canyon Golf Course

A-13

Kent Lauble, PGA A-4 Morro Bay Golf Course & Dairy Creek Golf Course James Moseley Arcadia Golf Course

B-4

Roger Murray, PGA Sunset Hills Country Club

A-1

Shane Ponchot, PGA The Hideaway

A-1

Brent Smith, PGA Ivey Ranch

A-1

Phil Vigil, PGA Soboba Springs Country Club

A-4

WELCOME WAGON

Kory Atkinson, PGA Colorado Michael Seiden, PGA Southwest Vicki Woodcock, PGA South Texas Section Dennis Foster, PGA Pacific Northwest Scott Humphrey, PGA Northern California Frank Lindquist, PGA Pacific Northwest

THE SOUTHERN CALIFORNIA PGA MASTER PROFESSIONALS

PLAYERDEVELOPMENT

“

all do what we do on a daily basis?

WHY did you decide to become a PGA Professional? Was it to do monthly reporting and forecasting? Was it to manage a tee sheet? Was it to organize tournaments and events? Although each of these duties is critical to our jobs, and they are important, both to our employer and our facilities, they probably are not the reason you decided to become a PGA Professional. I would venture to say that the majority of us decided to get into this business, and ultimately become a PGA Professional, because of our love of the game and everything it stands for. We want to share our passion and love of this game with others. We want to utilize our expertise to help others become better golfers and thus enjoy the game even more. We want to showcase our talents as players, teachers, business

“

It has now been over a year since the industry wide initiative, Golf 2.0, was introduced.

In the past year, you have heard about the statistics and findings regarding our industry from the Boston Consulting Group, have seen the PGA of America take a lead role in the initiative by committing resources and staff, and we have all agreed that growing our game has never been a higher priority than now.

You have been given tools and resources to assist you in player development programs at your facility, and to

CONTINUED FROM PAGE 9 Nicholas Bland B-1 The Legends Golf Club

James Christie Jr., PGA John Chung, PGA Alison Curdt, PGA Perry Dickey, PGA Mike Donahoe, PGA David M. James, PGA Tim Miskell, PGA Alan Ochiai, PGA Young G. Park, PGA Robin Shelton, PGA Russell Sylte, PGA Tom Wilson, PGA David Wurzer, PGA Rick Danruther, PGA John Hardy, PGA Kenneth Parker, PGA

PROGRAM MAGAZINE NOVEMBER 2012

11

Your 2012

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SPECIAL AWARD WINNERS The 2012 Southern California Special Awards Winners are listed below. Congratulations on your achievement.

2012 Golf Professional of the Year Scott Stubbs, PGA GolfTEC, Rancho Bernardo Hall of Fame Jamie Mulligan, PGA Virginia Country Club J.D. Ebersberger, PGA The Palms Golf Club Honorary Life Member Ed Holmes Independent Business Teacher of the Year Glenn Deck, PGA Pelican Hill Country Club

SPECIALAWARDS

Bill Strausbaugh Award Jason Taylor, PGA Lorena Ochoa Foundation

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PROGRAM MAGAZINE NOVEMBER 2012

Horton Smith Award John Mason, PGA Encinitas Ranch Golf Course Junior Golf Leader Billy Gibbs, PGA Blacklake Golf Resort Asst. Golf Professional of the Year Kim Falcone, PGA La Jolla Country Club Club Fitter of the Year Tim Skophammer, PGA Empire Lakes Golf Club Merchandiser of the Year - Public Scott Scozzola, PGA DeBell Golf Club Merchandiser of the Year - Private Marianne Huning, PGA Bel-Aire Country Club

Merchandiser of the Year - Resort Joe Williams, PGA Indian Wells Resort Player of the Year Gregory Casagranda, PGA Encinitas Ranch Golf Course Senior Player of the Year TBD Super Senior Player of the Year TBD Women’s Player of the Year Courtney Erdman Altadena Golf Course AAA Player of the Year Bobby Nickell Monarch Beach Golf Links

Join us for the

The SCPGA Annual Meeting Monday, December 3, 2012 Balboa Bay Club 1221 West Coast Highway Newport Beach, CA 92663 7:00am - Registration and Breakfast at Balboa Bay Club 8:00am - Annual Meeting at Balboa Bay Club 11:30am - Pinehurst Championship at Newport Beach CC 11:30am- Education by Nikki Gatch and Ken Ferrell Attire - Men: Coat and Tie

Women: Business Attire MSR - Up to 6 MSR meeting credits Two spots are available on the SCPGA Board of Directors. Voting will take place during the SCPGA Annual Meeting as well as via absentee ballot, included in the center of magazine. www.scpga.com

Chris Starkjohann Claims His Fourth

SOUTHERN CALIFORNIA PGA PROFESSIONAL CHAMPIONSHIP TITLE

Chris Starkjohann on Hole #1 at Morongo Golf Club at Tukwet Canyon

SECTIONCHAMPIONSHIP Southern California PGA Professional Champion Chris Starkjohann

Chris Starkjohann has claimed his fourth Southern California PGA Professional title.

Starkjohann, of Torrey Pines Gold Club & Outings, who has claimed a title in each of the last three decades (‘91, ‘04, ‘10 & ‘12) was the only player in the field to card rounds under par in all three rounds and was never worse than second at the end of any round.

Kyle Kelly of Tamarisk Country Club, the 36 hole leader, fired a final round 74 to finish in second alone three shots back of our Champion. The top nine finishers from this years event are exempt into the 2013 PGA Professional National Championship next June.

The nine individuals joining Starkjohann and Kelley will be: Jeffrey Templeton 14

PROGRAM MAGAZINE NOVEMBER 2012

of Glendora Country Club (213), Paul Dietsche of Redlands Country Club (214), Jeffrey Cranford of The Palms Golf Club (215), Tim Parun of Sail Ho Golf Club (215), Ryan Kennedy of Saticoy Country Club (216), Ron Skayhan of Hillcrest Country Club (216) and Scott Mallory of the Journey at Pechanga (216).

We can’t thank all of the supporters of this years Championship including National Presenting Sponsors Club Car, Omega and Mercedes-Benz; National Supporting Sponsors Titleist / Footjoy, Callaway Golf, Taylormade-adidas Golf / Ashworth and Nike Golf; Local supporting Sponsors Club Car, CIG-GIS, Jani-King, SCNS Sports Foods (1st & 10th Tee Bars), and Pepsi (Aquafina & Gatorade). We also can’t thank our hosts, the Morongo Golf Club at Tukwet Canyon, enough for their support.

SOUTHERN CALIFORNIA CHAMPIONSHIP www.scpga.com

Ron Skayhan Claims His First

SOUTHERN CALIFORNIA PGA SENIOR PROFESSIONAL CHAMPIONSHIP TITLE

Southern California PGA Senior Professional Champion Ron Skayhan (left) with SCPGA President Jeff Johnson (right)

SOUTHERN CALIFORNIA SENIOR CHAMPIONSHIP

Ron Skayhan on Hole #18 at Morongo Golf Club at Tukwet Canyon www.scpga.com

SENIORCHAMPIONSHIP

Ron Skayhan, PGA of Hillcrest Country Club overcame a trio of charging past champions en route to the 2012 title. After being tied for the lead through 18 holes, Ron was able to pull away from the field with a closing 70 and capture his first Senior Section Championship.

Defending Champion Tim Parun, PGA ended the tournament at 140 (-4) and two strokes behind Skayhan while two other former champions, Chris Starkjohann, PGA and Butch Sheehan, PGA finished three back at 141 (-3). The above PGA Professionals will be joined by Mike Nokes, PGA (141), Dan Hornig, PGA (142), Bruce Nakamura, PGA (142), Roger Gunn, PGA (142) and Michael Mitchell, PGA (142) as representatives of the Southern California PGA at the Southworth Senior PGA Professional National Championship presented by Mercedes-Benz on October 11-14 at Creighton Farms in Aldie Virginia.

Special thanks to the Morongo Golf Club at Tukwet Canyon and PGA General Manager Brad Stormon and Superintendent Paul Mayes for hosting a tremendous event. To our sponsors, whom we can never thank enough, we are extremely grateful for their support. This prestigious group includes National supporting sponsors Southworth Development and Mercedes-Benz along with all our local sponsors including Yamaha, PGA TOUR, Jani-King, NYX, Orange Whip and Pepsi.

Final Group of the 2012 Championship PROGRAM MAGAZINE NOVEMBER 2012

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Courtney Erdman Claims Her Third

SOUTHERN CALIFORNIA PGA WOMEN’S PROFESSIONAL CHAMPIONSHIP TITLE

Southern California PGA Women’s Professional Champion Courtney Erdman

Champion Courtney Erdman (center) pictured with runner ups Kim Falcone (left) and Junko Suzuki (right) www.scpga.com

$3600 purse. Thank you to San Diego Sales Representative Ryan McGinn for all he does to support the SCPGA Women’s Division. PGA TOUR proudly supports the SCPGA tournament program, also contributing money to the purse. AJ Robinson representing Bette & Court outfitted every player with a golf shirt from their latest line. Pepsi donated water and Gatorade for all the players to enjoy. Thank you to all our great sponsors.

The SCPGA Women’s Division 2012 season will conclude with the 2nd Annual WSCGC/SCPGA Women’s Cup Matches. The SCPGA Ladies will take on the WSCGC team of amateurs representing golf associations from around Southern California. The event will be held November 16th at Mission Hills Country Club.

The final leader in the Women’s Division points race will receive the Women’s Player of the Year Award at the SCPGA President’s Dinner December 2nd at the Balboa Bay Club in Newport Beach.

WOMEN’SCHAMPIONSHIP

The 2012 SCPGA Women’s Professional Champion Courtney Erdman won by 19 strokes over Kim Falcone of La Jolla Country Club and Junko Suzuki of Trump National Golf Club. Erdman, a PGA Apprentice at Altadena Golf Club, captured her third Championship, winning with a two-day score of even par, 144 (67,77). The 5-under par 67 set a Women’s course record at Aviara Golf Club. Erdman’s previous titles came in 2009 and 2010.

Aviara Golf Club in Carlsbad hosted the 36-hole Championship September 19-20. Aviara’s difficult setup featured tight, rolling fairways and quick, undulating greens.

Thank you to PGA General Manager Renny Brown, PGA Head Professional Pat Roper, PGA Assistant Professional Adam Slemp and CGCS Superintendent Kevin Kienast for all their support in creating a great event for the ladies.

Presenting sponsor Callaway Golf contributed golf balls to every player and money to the

Courtney Erdman on Hole #10 at Aviara Golf Club PROGRAM MAGAZINE NOVEMBER 2012

17

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Review Your

BOARD OF DIRECTORS NOMINEES

The following PGA Professionals are running for the at-large 2013-2015 Board of Directors positions. You will find brief biographies and personal introductions from each nominee.

Voting will take place December 3 during the SCPGA Annual Meeting at Balboa Bay Club or through the absentee ballot located in the center of this issue.

SHARON FLETCHER - WOUNDED WARRIORS

I would like to submit my name for consideration for one of the available at-large positions on the SCPGA Board of Directors. I would like to serve as a Board Member because after being a member of the PGA for 20 years, I feel ready to serve and become more involved in the organization of which I am proud to be a member. I am now at a position at my club where I can take off time to serve as a Board Member. I am an Independent Contractor so I can make my schedule around the demands of the Position should I be lucky enough to be chosen. Having lived in the Northeast and been a member of the Met Section, the South Florida Section as well as the Carolina’s Section, I have diverse experiences and can bring many of the things that have proven successful in other Sections to the SCPGA. My love of the game, my passion for people and my sincere desire to work hard and make a difference will make me a welcome addition to the Board.

BOARDNOMINATIONS

1991-Apprentice PGA at Litchfield Country Club, Pawley’s Island, SC 1994-PGA Class A, LPGA Class A 1995-2002 PGA of Germany worked in Dusseldorf and Munich 2002 Futures Tour Player 2002-2007 PGA Academy of Golf at PGA National, Palm Beach Gardens Florida taught with Mike Adams 2002-2007 Old Westbury Golf and Country Club, Long Island, NY Teaching Professional 2007-Present LPGA Member Advisor 2008-2009 San Luis Obispo Country Club Assistant and Teaching Professional 2010-Present Shadow Mountain Golf Club-Teaching Professional 2010-2012 President of Desert Bike Club 2012- Present working with Wounded Warriors at Camp Pendleton, CA

BILL HULBERT - GREEN RIVER GOLF CLUB

December 3rd will conclude my 22nd year serving on the Southern California Section Board of Directors. I was privileged to serve as an Officer for six years and as President in 1998-99. During my time on the Board, I have served on nearly every Section committee, and Chaired most of them. Currently I chair the Teaching Committee and the Patriot Pro-Am Committee. In its first year the Pro-Am raised $34,000 for the Folds of Honor Foundation.

Next month in Baltimore, I will be sworn in as the District 11 Director, representing the Southern California, Northern California, and Aloha Sections on the PGA of America Board of Directors. The three-year term will continue a labor of love for me, serving the Association and its members. During the term, my goal is to establish as much two-way communication as possible within the Sections and with our National board. This is why I am running for a spot on the SCPGA Board of Directors, to help with that process. Please allow me to represent you again on our Board of Directors as I represent the District through 2015. Thank you for your consideration.

TODD KEEFER - PGA WEST

I appreciate your consideration as an At-Large Director on the SCPGA Board of Directors. It would be my honor if selected to represent my fellow PGA Professionals and promote the many wonderful people and programs within our Association. My love for this game and business has been fostered by many great PGA Members. It is my desire to create a unique culture for this Association through service, good communication and educational opportunities.

As the General Manager of PGA WEST and a PGA Member since 1994, I feel a great responsibility to contribute more to our industry through mentoring and community initiative programs. I have served on the San Diego PGA Chapter Board (1998-2000) and the Desert Club Managers Association Board (2004-2007) and look forward to actively participating in our future as the leaders in the game.

My hope is that by joining the Board of Directors, I can utilize my fair and open-minded approach to: support my fellow Professionals, build alliances with the other associations in our industry, advance our collective knowledge, promote our value as PGA Professionals, help others enjoy the game we all love. I am passionate about our industry, and more importantly, enjoy the people we connect with and influence through our wonderful game. Thank you for your consideration in this important role!

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PROGRAM MAGAZINE NOVEMBER 2012

www.scpga.com

ERIC LOHMAN - MONARCH BEACH GOLF LINKS

BOARDNOMINATIONS

To say I have been active in Southern California Golf for all of my life is not an exaggeration. I began playing in the SCPGA Los Angeles and Greater Palm Springs Junior Golf Programs at age 8. I was lucky to be a part of Palm Springs High School’s CIF Championship Golf team in 1991, which propelled me to a golf scholarship. First off at the University of Houston (one year and I still love BBQ) and the last four years at UCLA, where I played for two golf coaches, the last being Mr. Brad Sherfy, PGA (I think I beat him once.)

Immediately after graduating from UCLA I worked for Mr. Patrick Casey, PGA at Monterey Country Club in Palm Desert, CA and then moved on to OB Sports Golf Management. At OB I was privileged to worked for and continue my professional golf education with Mr. Orrin Vincent, PGA. After working at a few of OB’s Golf Clubs in the Pacific Northwest, I made my way back to Southern California and my original home in the Coachella Valley, where I was part of the opening team for the challenged, but elegant Cimarron Golf Resort. It was then and there that I became a PGA member in 2000 and began attending meetings and participating in education type events as well as Desert Chapter and Section Meetings.

I was very fortunate to be selected to be the opening day PGA Director of Golf, Sales and Marketing for Black Gold Golf Club in Yorba Linda, CA (Metro Chapter) in 2001. There I was able to join the Metro Chapter Board and assist them in tournaments, sponsorships, communication and education. In 2006, Black Gold was awarded the KemperSports’ “Property of the Year” and in 2007 “Retailer of the Year (with the assistance of Hide Yoshinaga, PGA and Scott Heyn, PGA) and 2008, I was awarded the Metro Chapter Golf Professional of the Year.

In 2008, I left KemperSports to become the PGA Director of Golf and Director of Golf Sales and Marketing for Oak Creek Golf Club (Metro Chapter), while assisting Mr. Steve Friedlander, PGA at the incomparable Pelican Hill Resort. One night after work over a cold beverage, I came up with the concept of the Section Chapter Challenge and pitched it to Mr. Addis and Mr. Friedlander. Today it is a great event, an event with evening greater promise in the years ahead. The idea of camaraderie, fellowship and staff recognition is something I try to bring to all of my special projects. In 2011 Oak Creek SOUTHERN CALIFORNIA PGA Golf Club was awarded the Retailer of the Year for the Metro Chapter.

OFFICIAL ELECTION In 2012, I left Oak Creek and the Irvine Company ABSENTEE BALLOT to go back to work for OB Sports to resurrect the Please select two (2) of the following candidates for the Monarch Beach Golf Links brand. That is where I am Southern California PGA Board of Directors. proudly serving today with Mr. Hide Yoshinaga, PGA as my Head Professional and partner. Please consider me Sharon Fletcher, PGA (Desert Chapter) for the Section Board of Directors where I will lend my Bill Hulbert, PGA (Inland Empire Chapter) expertise and experience to better our association.

Todd Keefer, PGA (Desert Chapter)

MICHAEL SEIDEN - BROOKS BROTHERS, COLUMBIA SPORTSWEAR, PAGE & TUTTLE

A PGA Member since 2010, Michael is a graduate of the University of Nevada, Las Vegas PGA Professional Golf Management Program. After obtaining membership he was hired as the Head Golf Professional at Bali Hai Golf Club in Las Vegas, Nevada where he spent the last 3 years. While in Southern Nevada, Michael served on the Southern Nevada Chapter Board of Directors, and was awarded both the Southern Nevada Chapter and Southwest Section Merchandiser of the Year awards in 2010. In September Michael relocated to Southern California as the Territory Manager for Brooks Brothers, Columbia Sportswear and Page & Tuttle. www.scpga.com

Eric Lohman, PGA (Metropolitian Chapter) Michael Seiden, PGA ( Metropolitian Chapter) ONLY PGA MEMBERS CAN VOTE I confirm that I am a PGA Member in good standing, meeting the requirements of eligibility to vote in an election.

You may vote only once.

__________________________________________ SIGN NAME __________________________________________ PRINT NAME __________________________________________ PGA MEMBER # (Ballot must be received by Thursday, November 29, 2012) Please mail ballot in a #10 envelope, write your PGA # on the envelope for voter verification and return the completed ballot to: SCPGA - Sharon Curfman 36201 Champions Drive Beaumont, CA 92223 Place PGA Member # on outside of envelope NO FAXES ACCEPTED

PROGRAM MAGAZINE NOVEMBER 2012

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Welcome to the

SOUTHERN CALIFORNIA PGA FAMILY Nine new PGA members attended the Aug. 30, 2012 orientation at the Beaumont Holiday Inn Express. Below includes their facility, classification, and why they became a PGA Professional.

Paul Cox

Westin Mission Hills A-8 The golf industry has provided me with a venue to combine my passion with my work.

Jeff Grant

NEWMEMBERS

Classic Club A-8 My main reason for becoming a PGA Professional is to work at something I love and grow the game as a whole.

Allen Kelley

Canyon Crest Country Club A-8 I enjoy the game and have always wanted to teach the game. I felt the PGA was a great way to go.

Ryan Lapuz

Vista Valley Country Club A-8 I was motivated to work in a great industry, and hope to grow the game I love.

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PROGRAM MAGAZINE NOVEMBER 2012

Ian Mittelstaedt

Tustin Ranch Golf Club A-1 I enjoyed the game growing up, and after college, pursued my certification.

My favorite part is growing the game, seeing the excitement level on their faces!

Alex Smith

Hideaway Golf Club A-8 I want to be able to teach people and get them to love the game that I do.

Jeffrey Lance Smith

Sherwood Country Club A-8 I enjoy playing the game of golf and contributing to the game to the best of my abilities.

William Spratt

Canyon Crest Country Club A-8 Being a PGA Professional allows me to follow my passion for golf and the opportunity to grow the game.

Lance Strickland

Del Mar Driving Range A-6 I took up golf at an early age and always remembered the Head and Assistant Professional at our club having such an impact on my development on and off the course.

I want to give back to the game and can only hope to impact/influence young people in today’s world.

JIM GORMLEY INDUCTED INTO LOS ANGELES HARBOR COLLEGE HALL OF FAME Gormley, a native of Queens, NY, played golf for the Seahawks in 1989 and 1990, qualifying for the state championship in his sophomore year. He went on to Cal State Stanislaus, where he continued to play golf while earning his B.A. As a senior, he was co-captain of the golf team. He started his career as a golf professional in 1994 and since 1996 has been working at the Palos Verdes Golf Club. He began as the assistant golf pro and was the head golf pro from 2001-2009, when he became the club’s director of golf.

He became a member of the PGA tour in 2003 and has participated in two events, qualified for the 2006 Nissan Open and the 2009 Northern Trust Open.

In 2005, he was the Southern California PGA Metro Chapter Player of the Year.

He repeated that honor in 2006 in addition to being named the chapter’s Golf Professional of the Year. Jim was the Southern California PGA Section Player of the Year in 2008. www.scpga.com

Grill sales are up, and a lot of credit goes to the golf cars. A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course.

The driven get there with Club Car. Learn more at clubcar.com/driven.

Deliver Experience Increase Revenues Manage Assets Reduce Expenses

D R I V E N

What It’s Like

TO HOST A MAJOR A Q&A with PGA Hosting Professionals Perry Dickey of the Toshiba Classic and Joe DeBock of the Farmers Insurance Open, 2008 US Open, and more.

Q&A with PGA General Manager Perry Dickey of Newport Beach Country Club

1. Tell us about your experience and what it takes to host a major event.

I’ve been involved with the Toshiba Classic for 7 events.

Personally, it is a great experience for you as a PGA Professional to grow both personally and professionally. To host a PGA TOUR Event, you have to have a very dedicated and professional team around you. You have to have a large volunteer base to draw from, in our case it is 1,000 volunteers. Last but not least, you have to have a strong relationship with the Tournament Director. All of these are critical to hosting a successful Tournament.

3. How does it impact the community?

In our case it is between $27 – $30 million dollars for the week as an economic contribution to the local market. It also gives $1 million dollars plus annually to the Hoag Hospital Foundation. Additionally, numerous local High School scholarships are granted.

4. What challenges have you faced hosting a major event and how did you overcome these obstacles?

The weather is always a wild card , so you have to have a plan B. Additionally, www.scpga.com

something like ‘just a site visit’ but it was at that point I knew someday we would get the U.S. Open. Time, patience, determination and the cooperation of many people, groups, organizations and the communities make something like a major championship possible.

5. How long have you been hosting a major event? What is the most rewarding experience you have gained from hosting?

The Toshiba Classic has been at Newport Beach Country Club for the last 16 years and I’ve been part of the last 7 events. It is rewarding to give back to the community, have the membership working together for the success of the Tournament, while having your staff perform at an exceptionally high level during the event.

Simply stated it is really rewarding to be part of something that the whole community embraces, for a great cause.

2. What are some of the key benefits to your facility when hosting a major event?

Hosting the U.S. Open ended up being an historical event. Torrey Pines will be talked about, visited and sought after for many years to come which is great for business.

Q&A with PGA Director of Instruction Joe DeBock of Torrey Pines Golf Course

1. Tell us about your experience and what it takes to host a major event.

We have hosted many major golf events at Torrey Pines such as the annual Farmers Insurance Open, Junior World Golf Championships, an LPGA Samsung World Championship and of course the 2008 U.S. Open Championship. One of my experiences regarding the U.S. Open took place just short of a decade prior to the event. At this stage the U.S. open was only a twinkle in the eye of just a few people. Mike Davis, USGA, personally called me and wanted to come out and do a site visit.

This got my attention and I decided to stay late on that day to meet him. I toured him around and made sure he saw all the outstanding features regarding Torrey Pines. I even told him that Johnny Miller, which I once read, said, “Torrey Pines would be a great place to host a U.S. Open.” Mike Davis smiled and said

3. How does it impact the community?

The U.S. Open was a total community effort, that is how the USGA sets it up.

They signed up over 6,000 volunteers and had several thousand on the wait list.

Everyone feels they shared in operating this event and this has made them very proud. The direct and indirect impact for our U.S. Open was said to be at $142 million dollars.

4. What challenges have you faced hosting a major event and how did you overcome these obstacles?

The biggest challenges you face is that you are a golf course and people want to golf. The preparations requires down time and/or course closers. At the end of the day most people understand because the user’s of the golf course actually participated and helped with the event.

5. How long have you been hosting a major event? What is the most rewarding experience you have gained from hosting?

We have been hosting the annual Farmers Insurance Open and the Junior World Championships since 1968. The most rewarding was that we pulled off one of the greatest U.S. Opens on all fronts, however it is the relationships that you make that you will always cherish. It was a pleasure working with great people from the USGA, (Mike Davis (Current Executive Director), Mike Butz (Deputy Executive Director), Mary Lopuszynski, (Merchandise Manger) and Mike Antolini (Manager). They really made me feel special as the Host Professional.

PROGRAM MAGAZINE NOVEMBER 2012

MAJORCHAMPIONSHIPS

2. What are some of the key benefits to your facility when hosting a major event?

First it is a wonderful marketing tool for the club, you are seen by TV, have thousands of fans frequent your club and all the major newspapers write about it.

You and your team get to work with the PGA TOUR’s agronomy department (very helpful for your maintenance programs). Your staff gets better because they have to in order to pull a Major event off. Last but not least, your Membership pulls together for a good cause.

you have to constantly work on Sponsorships, both keeping them and working on developing new ones. Last but not least you need to constantly review and insure that your event is in compliance to all city, state and federal regulations.

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Partner with Vendors with

SIMILAR VALUES

BESTPRACTICES 26

D.J. Limardi, the 2011 Southern California PGA Section Merchandiser of the Year for Public Facilities, is the PGA General Manager and Director of Golf at Sandpiper Golf Club and Rancho San Marcos Golf Course in Santa Barbara.

Success comes from an entire team working together. A retail philosophy has to be clear and consistently present on a day-to-day basis to keep everyone working together toward the same goal.

My merchandise philosophy is O.P.C.C.: Organization, Preparation, Consistency, Communication. This sets the expectation level for our team and also the vendors. It is important to encourage open communication between all parties.

Face-to-face vendor and staff meetings are essential to ensure information flow is

clear, transparent and time-effective. I am a true believer in the value of technology, but overuse of these beneficial tools can lead to misinterpretation, damaged relationships and unfinished action items. Vendor meetings are conducted in person, not via phone or email, in an effort to build stronger interpersonal relationships. Vendors get a feel for our values and the values of our customers, and we can customize our merchandise selection based upon those needs.

Carrying fewer lines has simplified our operations. Since securing specific partners, we have been able to increase sales revenues by 25 percent.

These relationships have increased operational efficiency and given the golf shops a brand that our customers can identify with. To further enhance our guest experience, the additional communication and on-site visits with our core partner sales representatives provide our team the most updated information and knowledge on market trends and new technology. Overall, I believe these organizational guidelines are key elements in our ability to exceed expectations.

Mike Miles Exempt into Final Stage of 2012 Champions Tour National Finals The 24th Southworth Senior PGA Professional National Championship took place October 11-14, 2012 at Creighton Farms and River Creek Club in Virginia. Mike Miles, PGA of Virginia Country Club took 2nd place with a 4-day total of E (288) trailing Jim Woodward by one shot. Mike Miles along with PGA Professionals Ron Skayhan, Michael Mitchell, and Chris Starkjohann made the cut to continue on to the 74th Senior PGA Championship presented by KitchenAid, May 23-26, 2013, at Bellerive Country Club in St. Louis. With Miles top 5 finish, he earns an exemption into the final stage of the 2012 Champions Tour National Finals.

Southern California 4-Day Totals T2 Mike Miles 288 T12 Ron Skayhan 296 T21 Michael Mitchell 298 T33 Chris Starkjohann 300 T45 Bruce Nakamura 302 T53 Tim Parun 305 MC Butch Sheehan MC Roger Gunn MC Mike Nokes

Bear Creek Golf Club Gives Back on Patriot Golf Day

Sparked by the vision of PGA Professional Dan Rooney, a former F-16 fighter pilot, Patriot Golf Day is the primary fundraiser for The Folds of Honor Foundation. All money raised is used for post secondary educational scholarships for children and spouses of military service men and women killed or disabled while serving our great nation. Patriot Golf Day is jointly supported by the PGA of America and the United States Golf Association.

On August 25th, Bear Creek Golf Club hosted 28 Marines from Camp Pendleton for their 2nd Annual Patriot Golf Day which was chaired by member Greg Corlin. The Marines joined 78 members from the Club for a fun filled day of golf, patriotic music, a wonderful BBQ lunch, and awards celebration.

The 2nd Annual Event kicked off with the ROTC Color Guard from Vista Murrieta High School and a 21-Marine Tee Shot Salute. Players participated in on course special events (closest to the pin, straight drive, putting, and a Hole in One for a new car, sponsored by Paradise Chevrolet), raffles, and an auction. Charity was the true winner of the day’s events. The Folds of Honor will be receiving a donation on behalf of Bear Creek Golf Club in excess of $33,000. Bear Creek Golf Club is very proud to join members Tom Pernice Jr. and Rickie Fowler, PGA Tour Professionals in support of this wonderful charitable event.

PROGRAM MAGAZINE NOVEMBER 2012

www.scpga.com

Teach the Game of Golf

INSTEAD OF THE PERFECT SWING

When it comes to teaching golf today, I am starting to see too much emphasis on teaching everyone the same model golf swing and the need for perfection in it.

Very few people that I meet are the same and no one is perfect. Golfers that I work with have different body structures, physical skills, and personalities, thus I always work with the person. Almost all of my lessons are different based on the individual’s strengths and weaknesses in their golf game.

passion instead of frustration about this game. A golfer that has these factors and some sound fundamentals can become a very good golfer that truly enjoys the game!

So the next time you work with someone look at their entire game instead of focusing on creating the perfect

Teach the game of golf instead of the perfect swing!

Golf Swing ___ Trouble Shots ___ Pu5ng ___ Chipping ___ Pitching ___ Bunker ___ Course Management ___ Mental Skills ___ Equipment ___

“

“

swing. For most amateur golfers I look at the following 9 factors to see where we might look at improving one’s golf game.

Once you evaluate and rank all 9 areas on a 1 to 10 scale, you will have a better understanding of how to help the person play better golf.

To me golf is not about having a perfect swing; it is a combination of mind and body working together to find the best way for one to get the ball in the hole in the fewest strokes possible!

body, golfing skills, course management skills, past athletic skills, mental skills, and personality will vary. For most golfers to score all they need is a good –enough swing, good – enough short game and good putting skills, but you don’t have to be perfect. Teaching an obsession for perfection in one’s golf swing could prove to even be detrimental. Yes technique is very important, but you also have to believe & trust in you and your swing / confidence, have tempo & rhythm to synchronize your motion, and have more www.scpga.com

The last time I checked a driver being a little of line is still 1 shot; a missed 4 foot putt equals 2 shots. So what’s more important hitting a driver 5 yards farther or making a 4 foot putt 80% of the time?

If you teach just the swing you have a client, but if you teach them how to play better golf you will have a student for life, for you are more than just a swing coach.

Glenn Deck, PGA Director of Instuction Pelican Hill & Oak Creek Golf Academy

As golf professionals it should be our responsibility to be informed about the future of the game as well as the past.

While this is not a complete list of all the wonderful books available we hope this is a start and encourages all of us to continue to learn more about the game of golf.

• The E-Myth Revisited - Michael Gerber • The Referral Engine - John Jantsch • The Best Damn Sales Book Ever Warren Greshes • Getting Things Done - David Allen • Jonathan Livingston Seagull by Richard Bach • Practice to Learn Play to Win - Mark Guadagnoli • Easier Said Than Done – Rick Jensen • The Golfing Machine – Homer Kelly • The Physics of Golf - Theodore Jergensen • Extraordinary Golf – Fred Shoemaker • Stack and Tilt – Andy Plummer and Mike Bennett • Golf is Not a Game of Perfect – Bob Rotella • Every Shot Must Have a Purpose - Pia Nilsson & Lynn Marriott • Tour Tempo - John Novosel • Golf My Way - Jack Nicklaus • How I Play Golf - Tiger Woods • Five Lessons: The Modern Fundamentals of Golf - Ben Hogan • Golf : The Winning Formula - Nick Faldo • The Greatest Game of All - Jack Nicklaus with Herbert Warren Wind • On Learning Golf - Percy Boomer • The Complete Golfer - Harry Vardon • Golf Fundamentals - Seymour Dunn • A New Way to Better Golf - Alex J. Morrison • The Little Red Book - Harvey Penick • The PGA Teaching Manual: The Art and Science of Golf Instruction • Golf in the Kingdom - Michael Murphy • Alister McKenzie’s Cypress Point Club - Geoff Shackelford • The Anatomy of a Golf Course - Tom Doak

TEACHER’SFORUM

To me golf is not about having a perfect swing; it is a combination of mind and body working together to find the best way for one to get the ball in the hole in the fewest strokes possible!

Thus golf is a game that should be taught on an individual basis, for each student’s

SCPGA Teaching Committee Recommends books to Read

* Section Teaching Committee – Bill Hulbert, John Mason, Bill McKinney, Don Parsons, Rick Sessinghaus, Paul Bucy, Andrew Marr, Sharon Fletcher PROGRAM MAGAZINE NOVEMBER 2012

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Helping You Create

NEW CUSTOMERS In 2012, over one million people will see the PGA logo at Neighborhood Golf events. Over 5,000 participants will hold a golf club for their first time.

Many of them will be asking where they can get started –either taking lessons or playing nine-holes. And this is where you, the PGA Professional, come in.

Neighborhood Golf brings golf directly to the community and into the neighborhoods. And while it is easy for us to tell a participant that there is a course just around the corner that they can get started at, it would be better if you were out there with us. You could give them your card, tell them how to find the course,

NEIGHBORHOODGOLF 28

and when they call, help them get started.

You could gain a new customer – they will likely take lessons, play rounds and buy merchandise. As shown with the Get Golf Ready survey, each new customer can spend an average of nearly $1,000! And you could be promoting your course to current golfers, they may not know where you are located.

Neighborhood Golf is the perfect opportunity to get out in front of your customers – new and returning golfers, and to continue growing the game of golf.

To find out how you can participate in Neighborhood Golf events, contact Alexandra Tegels, ategels@pgahq.com for more information.

PROGRAM MAGAZINE NOVEMBER 2012

www.scpga.com

The SCPGA Junior Tour

EXCEEDS 2,200 MEMBERS The SCPGA Junior Tour is progressing through its 2012 fall schedule and looking forward to the 2013 season. The SCPGA would like to say a special thanks to all host facilities and PGA Professionals for their support. This year’s SCPGA Junior Tour has exceeded 2,200 members and has generated 17,000 rounds of competitive junior golf.

SilverRock Resort Provides Stern Tournament Test for Toyota Tour Cup

www.scpga.com

Randy Duncan, James Saenz, and John McCarthy from SilverRock Resort for their support and hospitality.

Additionally, the SCPGA extends their thanks to Travis Mathew, SunSafe Tee, Pro Compression, and Pukka Headwear for their sponsorship.

Finally the SCPGA would like to thank our PGA Rules Officials for their time and effort: Ron O’Connor, Gary Albin, Frank Dessel, Ron Reiss, Gary Wilson, Diane Wilson

Orange County Senior Golf Association supports SCPGA Junior Tour

2012 is the 6th year in a row that the Orange County Senior Golf Association held a golf tournament to support junior golf in Southern California and more specifically the Southern California PGA Junior Tour. The OCSGA, through this annual event, supports the SCPGA Foundation grant program, enabling us to support our Junior Tour families in need of financial aid in order to participate in junior golf tournaments. Without the support of the OCSGA, the grant program would not be possible. The Southern California PGA Junior Tour would like to thank the entire OCSGA, Board, Staff and Members for their continued support and we can’t wait for next year’s event.

JUNIORGOLF

Ryan Han and Avery French outplayed the competition to claim victories at the Toyota Tour Cup Series at SilverRock Resort on October 6-7, 2012. Fast greens and difficult course conditions faced the extremely deep field that featured 56 boys and 34 girls. SilverRock Resort, an Arnold Palmer designed coursed, required accurate tee-shots and demanding approaches providing all participants with a tremendous tournament test.

Han, from Hollister, carded rounds of 70 and 66 for a two day 8-under par total of 136. Han’s spectator 66 in the second round was the low round of the event featuring 6 birdies and an eagle on the long par-5 18th hole. Ryan’s four shot win

was his first victory on the Toyota Tour Cup Series. Thomas Lim, University of Oregon men’s golf team signee, finished in second place four shots behind Han. Lim, a Moorepark native, featured rounds 71 and 69 on his way to a 4-under total of 140. Lim was able to navigate the challenging SilverRock Resort carding 8 birdies to offset only 4 bogies throughout the two rounds. JJ Qualkenbush and Edwin Yi finished tied for third place with a two day 3-under par total of 141. It was no surprise to see both Edwin and JJ in the top five as each player has been playing extremely well this fall.

Avery French topped the Toyota Tour Cup Series at SilverRock Resort girl’s field with rounds of 74 and 72 for a two-over par total of 146. French’s second round even-par 72 featured 4 birdies en route to securing a victory.

Avery, a Laguna Niguel native, claimed her first Toyota Tour Cup victory of the 2012 season. Angella Then from Rancho Cucamonga finished 5 shots back with a two-round total of 149 to claim second place. Angella carded a 2-under par 70 in the second round, the only under-par round in the girls division. Then’s second round featured 5 birdies, helping her jump into a top-three finish. Michelle Yom from Torrance rounded out the top three by carding a two-day total of 150. Yom’s third place finish helped her move into second place in the overall Girls Toyota Tour Cup Player of Year points list.

The SCPGA would like to thank host PGA Professionals

2012 Championship Events Bridgestone Fall Series Championship – December 8-9th at Morongo Golf Club at Tukwet Canyon Toyota Tour Cup Championship - December 15-16th at PGA West The SCPGA would like to invite all PGA members to come be a part of these events. If interested, please contact the SCPGA Junior Golf staff.

PROGRAM MAGAZINE NOVEMBER 2012

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ASSOCIATIONNEWS 30

RAFAEL BARAJAS REPRESENTS SOUTHERN CALIFORNIA ON GCSAA BOARD OF DIRECTORS Hacienda Golf Club certified golf course superintendent chairs Certification and Assistant Superintendent Committees Southern California golf facilities can rest assured that their best interests are being well represented nationally by Rafael Barajas, CGCS at Hacienda Golf Club in La Habra Heights, Calif.

A 26-year GCSAA member, Barajas is completing his second year on the GCSAA board. He also serves as chairman of the Certification and Assistant Superintendent committees as well as vice chair of the Government Relations Committee where he has been instrumental in the planning and facilitation of GCSAA’s National Golf Day efforts.

Barajas, who has served as the superintendent at Hacienda Golf Club since 1995, previously served as the superintendent at Palm Desert Country Club, the director of golf course maintenance at Desert Lakes Golf Club in Fort Mohave, Ariz., and as a superintendent at various courses for American Golf Corp. He has a certificate in turfgrass management from the University of California, Riverside.

“I am truly honored to represent the superintendent profession and the golf industry on a national level,” said Barajas.

“GCSAA and the PGA of America’s efforts to help grow the game of golf are starting to pay dividends and I look forward to working alongside my colleagues and allied partners in the future for the betterment and continuous improvement of the game.”

For more information on Barajas and the GCSAA, visit the website at gcsaa.org.

56 MILLION GOLF GAMERS... LET’S GET THEM FROM THE CONSOLE TO THE COURSE Every January since 1986, the NGF has surveyed a nationally-representative sample of 40,000 Americans to determine the number of golf participants. We reported early in the year that the 2011 results yielded an estimate of 25.7 Million people (aged 6 and over) who played at least one round of golf. This article reports on one area of interest that NGF examined for the first time this year: golf gamers. With the proliferation of video game activity in modern culture, we suspected this would provide some useful new information… and we think we were right (but of course, you’ll be the judge of that). So, how many Americans played golf on a video game in 2011?

Turns out, there were approximately 56 Million people who played golf on a video game in 2011, more than double the number of golf participants.

Not surprisingly, 40% of current golfers played golf on a video game (10.2MM); but more interesting were the 18% of non-golfers who played golf on a video game last year.

This equates to approximately 46 Million PROGRAM MAGAZINE NOVEMBER 2012

“golf gamers” who don’t currently play golf, a significant opportunity for conversion (illustrated below). Nearly seven million of those non-golfing gamers were lapsed golfers with 39 million who have never played golf on a golf course before.

This begs the question… “Are these nongolfing golf gamers more interested in playing golf than others?” The answer… YES! 22% of non-golfing golf gamers are interested in playing golf now. (They noted “Very” or “Somewhat interested” when asked about their interest in playing golf now). This compares to only 7% of their non-gaming counterparts. NGF estimates there are approximately 10 Million individuals from the non-golfing, golf gamer set with un-activated demand for playing the real thing.

Who are they? They’re young - and females make up a more significant proportion than we are used to seeing in the current golfing population.

As you can see in the table (at right), over half of the golf gamers are under the age of 30 (51%). In fact, 29% are juniors (age 6-17) - this is why we also see the income distributions significantly lower and the Non-High School Grad percentage so high (30%).

Of note is the fact that females make up 44% of golf gamers, a significantly higher proportion than we currently see in the golfing population where only 19% are female.

Golf gaming represents a promising gateway to growing participation among younger and female Americans. The NGF and the PGA of America’s Golf 2.0 team will be looking at strategies to grow the golfer base by converting non golfers who have engaged with golf in both traditional and non-traditional ways.

USGA ANNOUNCES SUPPORT OF INTERNATIONAL SUSTAINABILITY EFFORTS The United States Golf Association (USGA) announced its official support of a new policy statement by the International Golf Federation (IGF) that identifies sustainability as a fundamental priority of the global golf community. The USGA also renewed its commitment to a number of substantive initiatives to promote a healthier relationship between the game and the environment.

As a designated signatory organization for the United States, the USGA worked closely with other American golf organizations to formally endorse the IGF Statement on Sustainability and the principles it supports. The full text of the statement issued by the IGF at its biennial meeting on Oct. 2, in Antalya, Turkey, and signed by governing bodies, golf associations and professional organizations representing more than 150 nations, can be viewed at www. internationalgolffederation.org.

“Sustainable management practices are critically important to the future of the game and need to be encouraged throughout the world,” said USGA President Glen D. Nager.

“Here in the United States, sustainability principles have been embraced by the golf community for some time, but we can still do even more, especially in promoting solutionsbased planning and management strategies.

“Environmental and economic sustainability are central to the USGA’s mission and are primary components of our long-term commitment to the game,” Nager continued. “We have invested significant time and resources over many years to ensure that we are basing decisions and recommendations on sound scientific and economic principles that will foster the future health of the game.”

WOMEN’S STATE AND REGIONAL GOLF ASSOCIATIONS FORM THE ALLIANCE IN AN EFFORT TO GROW THE GAME THROUGH THE GOLF 2.0 INITIATIVE Women’s state and regional golf associations across the nation (WGA’s), representing more than 120,000 amateur women golfers, have joined forces to establish The Women’s Golf Alliance (The Alliance), a 501(c)6 not-for-profit corporation. The mission of The Alliance is to “unite state and regional golf associations in an effort to promote women’s amateur golf.” The Alliance is the largest representation of women’s golf in the United States.

WGA’s have been supporting women and junior girl golfers for over 100 years, by offering information and education and providing developmental programs, competitive and social golf events, and volunteer opportunities. Through our member organizations, women and girls who have an interest in golf are afforded a wide range of individualized avenues to learn the game and connect with others who play or teach golf.

As grass-roots organizations, WGA’s work to promote golf for women and girls at their local level. As members of The Alliance, these independent associations are able to multiply the impact of their efforts and help each other identify, encourage and nurture new and existing women and girl golfers. The Alliance, through its member organizations, is actively seeking to grow the game, collaborating with numerous initiatives, including the PGA of America’s Golf 2.0, The First Tee; and LPGA*USGA Girls’ Golf The Alliance’s current membership includes: Arizona Women’s Golf Association Colorado Women’s Golf Association Delaware Women’s Golf Association Desert Women’s Golf Association Kansas Women’s Golf Association Maryland State GA-Women’s Division New Hampshire Women’s Golf Association Pacific Women’s Golf Association San Diego County Women’s Golf Association Women’s Golf Association of Northern California Women’s Metropolitan Golf Association Women’s Oklahoma Golf Association Women’s Public Links Golf Association of

Southern California Women’s Southern California Golf Association Women’s Texas Golf Association Women’s Trans National Golf Association www.scpga.com

SPONSOR HIGHLIGHT

THE OLD COURSE EXPERIENCE

www.scpga.com

for three nights on the west coast of Scotland with four nights in St. Andrews.

Transfers, clubhouse lunches, souvenir merchandise and a local representative on hand throughout are some of the many other inclusions. Prices start at $4920 per golfer and as a PGA Professional your place is complimentary when accompanying a group of 7 or more golfers.

Another favorite is the seven night (British) Open Program, July 19-26 2013.

The combination of watching the world’s best golfers compete over the testing links at Muirfield, then playing where it all began, will create memories of a lifetime. The program includes three rounds on some of the most famous courses in the world including the Old, Carnoustie, Kingsbarns, New, Jubilee or Castle Courses. Prices start at $5630 per golfer.

With our allocation of guaranteed teetimes running annually from mid April to mid October, parties of two or more golfers are continually welcomed. When your members or friends decide to make their own trip to the ‘Home of Golf,’ you can rest assured that by referring them to the Old Course Experience, they will be in safe, experienced hands.

I look forward to meeting you over the coming months and years and working with you to put together a most memorable golf trip.

For further details or to start to plan a trip of your own, please contact Mr. Jan Thwaites, VP Sales: 1-888-552-5632, Telephone direct 704-896-2223 www.oldcourse-experience.com

Through an exclusive contract with The St Andrews Links Trust, The Old Course Experience bypasses the uncertainty of the daily ballot and guarantees you prime tee-off times on the old course, the oldest and most famous golf course in the world.

Contact us for PGA Pro Specials.

SPONSORHIGHLIGHT

The Old Course Experience is delighted to be a sponsor of the Southern California PGA Section. Since 1996 we have been officially appointed by St. Andrews Links Trust to manage the allocation of guaranteed tee-times on the famed Old Course.

It is an appointment which comes with a huge responsibility as we understand every golfer making a pilgrimage to St. Andrews does so with great anticipation and expectation.

Furthermore as PGA professionals traveling with your members we understand every detail has to be perfect, so myself and my St. Andrews based colleagues are on hand to assist with every step - from the initial call to discuss your itinerary to the time we see you off at the airport. This not only ensures your traveling members are happy, but that you too can relax and enjoy the Experience!

The St. Andrews Links boasts seven courses, four of which are of championship standard that may be featured in your itinerary along with others in the St. Andrews area, other regions of Scotland and as far afield as England and Ireland. Stay for as few as three days or as long as two weeks; enjoy luxury five star accommodation or some of the smaller, more traditional hotels; play thirty six holes a day in the long daylight hours during the summer months or mix the joy of playing great courses with sightseeing trips or a visit to a local whiskey distillery; the choices are endless and we are always happy to custom build programs to meet your specific requirements.

One of our most popular itineraries with North American golfers features nine rounds of golf on championship courses, five of which - the Ailsa, Prestwick, Royal Troon, Carnoustie, and the Old Course, St. Andrews, - have hosted The British Open. This week long stay combines five star accommodations

1-888-552-5632 www.oldcourse-experience.com

Proud Sponsors of the SCPGA PROGRAM MAGAZINE NOVEMBER 2012

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A D VE RTISE M E NT

Club Car Presentation Offers Insights, Advice to Increase Participation, Loyalty by Leveraging Technology

Golfers’ affinity for technology gives golf facilities untapped opportunities to engage their members and customers in ways that drive participation and loyalty. That’s the message Club

Car is delivering to course owners, operators, club managers and PGA Professionals in a presentation available to PGA, NGCOA and CMAA chapters.

The presentation is based on research conducted by the National Golf Foundation and incorporates insights from leading industry experts who offer their advice on leveraging golfers’ interest in technology.

“Today’s golfers don’t look or act or make buying decisions like golfers from just a few years ago. That’s especially true when it comes to ways golfers are engaging and interacting with technology,” said Tim Walls, the golf category manager for Club Car. “This presentation gives deeper insights to ways technology is transforming the business of golf and goes further to suggest actionable strategies that courses can consider to improve their business.”

The NGF survey of “core” golfers (those who play eight or more rounds per year

and make up 57 percent of the participant population) found that golfers are more engaged with technology than the typical American consumer. For example, 40 percent of U.S. adult mobile phone owners have a smartphone – but 61 percent (approximately 9 million) of core golfers own and regularly use a smartphone. While it is estimated that 56 percent of the national adult population are connected and active users of social network sites such as Facebook, LinkedIn and Twitter, the percentage jumps to 71 percent for core golfers, according to the NGF report.

“Golfers are using technology to research purchases and travel, make tee time reservations and communicate with each other away from the course. This presentation makes the case that by making the golf experience they offer more tech friendly, operators, managers and professionals can connect with golfers more effectively and improve their business,” said Walls.

Industry experts who offer their advice on leveraging technology in brief video segments include Henry DeLozier, a partner in the Global Golf Advisors consulting firm; Matt Ginella, senior travel editor for Golf Digest; Jon Last, president of Sports & Leisure Research Group; Don Peppers, co-founder

of the Peppers & Rogers consulting firm; and Paul Sampliner, senior director of training and products for Golf Channel.

“Golfers are no different from other consumers when it comes to technology except that, as this research shows, they’re even more tech savvy than most,” said DeLozier, whose firm provides management and operations counsel to golf facilities around the world. “They use technology because it makes life easier for them to get what they want, when they want it and how they want it. Golf facilities should keep that in mind when they’re thinking about ways to increase their members’ and guests’ satisfaction.”

As an example, DeLozier said courses should consider offering golfers the use of electronic tablets to browse equipment and apparel not offered in the golf shop. “The merchandise could be ordered and delivered as part of agreements the facility sets up with manufacturers, which would be a great service to members and guests and expand revenue opportunities,” he said.

The presentation is facilitated by representatives of Club Car. To arrange for a presentation at NGCOA, CMAA and PGA of America chapter meetings, contact Tim Walls, tim_walls@clubcar.com.

SPONSOR HIGHLIGHT

Nike Golf Introduces the Method Midnight Putters: New Shapes, New Look, Proven Method Technology

The Johnny Miller Southern California Classic

- Polymeta Grove Technology with a New Dark Chrome Finish -

With Johnny’s Special Guest Billy Casper

NIKE The prototypes of the Method Midnight 006 and 007 already have proven Tour success. Nike athletes Lucas Glover and Stewart Cink both used the Method Midnight 006 head shape to win the 2009 U.S. Open and Open Championship, respectively, and Michelle Wie’s first LPGA victory came with the Method Midnight 007 head shape.

Nike Golf ’s Method Midnight putters ($323.99 MSRP/$269.99 MAP) are available now in all three models.

The Method Midnight 006 will also be available in a left-handed version.

November 12, 2012

A Unique Opportunity to Play with Golf Legends Miller and Casper

Presented by the Morongo Band of Mission Indians and Pala Band of Mission Indians in support of American Indian Services Scholarship Fund

Morongo Golf Club at Tukwet Canyon 36211 Champions Dr Beaumont, CA 92223

(951) 845-0014 www.tukwetcanyon.com

SPACE LIMITE IS D

SPONSORHIGHLIGHT

There’s a new addition to the successful Nike Method putter franchise and it has a dark side. Nike Golf is introducing the Nike Method Midnight putter that features Nike’s revolutionary polymetal groove technology, which has been instrumental in the 34 wins by Nike athletes on the Professional Tours worldwide.

The Nike Method Midnight putter is available in new milled head shapes with a dark chrome finish and will be offered in three new models: Method Midnight 006, 007, and 008. All three models rely on polymetal face groove technology, which combine steel and polymer.

The ground-breaking Method putter technology was born of innovation and fueled by the demands of Nike Golf ’s Tour athletes. With major-winning technology, this putter delivers the roll, feel, and sound necessary for clutch putts in big moments.

“The multidimensional face is the primary technology of these products - everything revolves around this,” said David Franklin, Master Model Maker.

The revolutionary and visibly distinctive polymetal groove technology generates a forward roll almost immediately after impact for the kind of accuracy and consistency that is demanded by Tour professionals. While most traditional steel faced putters start the ball with backspin causing the ball to initially bounce, the polymetal groove technology starts the ball with forward spin to minimize bounce and keep putts on line.

CAL NOWL!

Nike Method Midnight Availability: June 15, 2012 Specifications: 006 (RH/LH), 007 (RH), 008 (RH) Available in 33”, 34” and 35” www.scpga.com

PROGRAM MAGAZINE NOVEMBER 2012

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SPONSOR HIGHLIGHT

WHY HIRE OUR

GOLF ACADEMY OF AMERICA

GRADUATES?

Our graduates are prepared to excel in the golf industry because they are: • Grounded. They get solid, real-world experience from our 45+ PGA Professional instructors, weekly tournaments and leading-edge training technology.

• Flexible. They are ready to relocate for positions in club management, instruction, product sales, club repair and other areas.

• Well-rounded. Graduates invest 16 months and over 1,200 hours of classroom education and hands-on training in business and golf.

SPONSORHIGHLIGHT

Talk to a GAA Career Services associate to learn how one of our 700 annual graduates can be your next great hire.

For information about graduation rates, median debt of students who completed our programs, and other important information, visit www.golfacademy.edu/consumerinfo

1-800-342-7342 www.golfacademy.edu

SAn DIEGO | PHOEnIx MYRTlE BEAcH | ORlAnDO | DAllAS 34

For many, the game of golf is a passion, so why not make it a career? The business of golf is a $76 billion a year industry. It is consistently looking for talented people to fill many positions at clubs, resorts, organizations, and companies. Golf Academy of America (GAA) has helped thousands of people transform their dream of a golf career into reality.

In fact, the GAA campus located just north in the golf-centeric, seaside town of Carlsbad, has been producing some of the golf industry’s finest leaders since 1974.

Formerly known as the San Diego Golf Academy, GAA is an ACICS-accredited golf college offering a comprehensive curriculum of golf instruction and business management. Students can earn an associate degree in Golf Complex Operation and Management while learning virtually every aspect of the golf industry. Presently, graduates from Golf Academy of America serve the golf industry as teaching professionals, tournament organizers, club managers, and golf course owners, manufacturing representatives and product development specialists as well as in many other golf career options.

“For decades, this academy has assisted in launching the careers of hundreds of golf professionals who serve at facilities, or for golf-related companies all over the country,” said Rich Iorio, campus director of Golf Academy of America, San Diego. “Golf Academy of America has earned a well-deserved reputation for producing well-prepared golf career professionals who are ready to handle a multitude of tasks for any golf-related employer from day one. Our program, facilities, and expert staff are second to none in the golf industry when it comes to preparing our students for a fulfilling golf career.”

GAA San Diego golf college offers the latest golf technology and state-of-the-art equipment such as V1, KVest, MEGGSA, DBS, Trackman, Fore Golf, and Fore Tee. Each student will attend over 1,200 hours of golf specific education classes with curricula that includes: Golf Operations, Planning and Organizing Tournament Golf, Outside Operations, Golf Club

PROGRAM MAGAZINE NOVEMBER 2012

GAA_SoCal_PGA_ad_2011_2.indd 1

12/12/11 2:21 PM

Fitting and Repair, Rules of Golf, Attitude and Motivation, Mechanics of the Short Game, History of Golf, Rules of Golf, Marketing and Advertising, Promotions and Sales, and Golf Course Management.

“The Golf Academy of America is the most comprehensive golf university in the industry today,” said Dave Phillips, co-founder of the Titleist Performance Institute in Oceanside, California. The students are exposed to the newest golf technologies in the world. They have an advisory staff of golf professionals from all over the world that are able to assist in the design of a curriculum that covers all aspects of the business of golf.”

Thousands of GAA graduates are presently working at many locations around the world. Examples of some positions filled by GAA graduates include head golf professionals at Cap Cana in the Dominican Republic; Trump National in suburban New York City; Isleworth and Windermere Golf Clubs in Orlando, Florida; and Providence Country Club in Charlotte, North Carolina. There are also GAA graduates working at golf management groups such as Troon Golf, American Golf, Kemper Sports Group, and Mariott Golf, and golf manufacturers including: Titleist, Callaway Golf, Bridgestone Golf, Cleveland Golf, and TaylorMade-Adidas. Others are serving as golf instructors for Jim McLean, Dave Pelz, Nick Faldo, Dick’s Sporting Goods, GOLFTec, and Golf Digest.

“My golf career started at Golf Academy of America,” said Eric Pray, executive director of the Gateway Tour and 2001 graduate. “I would recommend Golf Academy of America for anyone who has a passion for golf and wants to make golf their livelihood.”

For more information about Golf Academy of America, San Diego, or other campuses nationwide in Myrtle Beach, Orlando, and Phoenix, visit GolfAcademy.edu, or call (800)342-7342.

www.scpga.com

SPONSOR HIGHLIGHT

CALLAWAY

Callaway’s X Utility Prototype Irons A Hot Item On Tour, Available In December

www.scpga.com

events like the Open Championship and the Alfred Dunhill Links Championship.

When Els won his second Open Championship in July, he had three X Utility Prototypes in his bag. The night before the Championship began, Cleveland flattened the lie angle of all three of Els’ utility irons by half a degree.

The Big Easy went on to lead the field in greens in regulation that

week, and these clubs gave him additional options to navigate the tight landings areas, strong winds and 206 bunkers at Royal Lytham.

Els rallied with a 4-under 32 on the back nine that Sunday to capture his fourth career major win.

X Utility Prototype Irons were initially designed for Tour players only, but after receiving overwhelmingly positive feedback from the world’s best players, Callaway is now bringing these clubs to market. These utility irons will give elite players a versatile option from the tee, the fairway or the rough.

“The X Utility Prototype Irons feature a state-of-the-art forged construction that delivers a combination of distance, speed, feel and control that has been lacking in this important area of a player’s bag for some time,” says Luke Williams, Callaway’s Global Director of Woods and Irons. “Many players have replaced their long irons with hybrids… but the X Utility Prototypes offer a level of precision that our Tour staff has been very pleased with, plus these clubs offer a tighter dispersion than hybrids on mishits.”

Callaway X Utility Prototype Irons will be available at retail in December. To learn more, visit callawaygolf.com.

COME FOR THE VIEW, STAY FOR THE CONDITIONS PROUD SPONSOR OF THE METRO CHAPTER & SCPGA Available 7 days a week to host your unique tournament, we offer an uncompromising experience in a setting that is undoubtedly second to none. We welcome PGA members.

Please feel free to bring other members with you! Special PGA Pricing for groups of 12 or more players is available.

SPONSORHIGHLIGHT

Made with a hollow forged construction and a high-strength steel face that produces high ball speeds, the versatile, Tour-inspired Callaway X Utility Prototype Irons have quickly become the #1 Utility Iron model at some of the biggest events in golf. These new utility irons have been an instant hit with PGA Tour players, played a big role in Ernie Els’ Open Championship win, and now they’re one of the hottest equipment items on the PGA, LPGA, European and Web.com Tours.

Crafted by Callaway Chief Designer Roger Cleveland, these forged utility irons are available in three different lofts - 18°, 21°, 24° - and feature a shallow face height with a deep center of gravity and a very appealing, strong sound at impact.

Cleveland wanted to create a three-loft concept with a new club design that was shallower, had a deeper CG, played effectively in windy conditions and that created a higher launch angle, which is difficult to achieve in long irons.

X Utility Prototype Irons generated a wave of interest when they were introduced to PGA Tour players in May at the HP Byron Nelson Championship.

In that first week alone, eight players put at least one of them in play, including Phil Mickelson (24°), Colt Knost (21° and 24°) and Ernie Els (18°, 21° and 24°). These clubs also drew rave reviews when they were introduced to European Tour players at the BMW PGA Championship, and during the U.S. Open at Olympic.

Cleveland knew these utility irons would have an impact on Tour, but even he was surprised by their instant popularity. “I didn’t expect (PGA Tour) players to gravitate much towards the 24-degree version,” Cleveland said. “I thought that the loft would more address the needs of the Champions Tour, LPGA and skilled amateur golfers, but the guys on the PGA Tour put them in play right away. Ernie Els immediately adopted all three and asked, ‘Where is the rest of the set?’” Since then, X Utility Prototype Irons have been the #1 utility iron model at marquee PGA and European Tour

For bookings or info, please contact Eric Lohman, PGA General Manager.

949.248.3021

elohman@monarchbeachgolf.com

949.240.8247 MONARCHBEACHGOLF.COM Professionally managed by OB Sports

PROGRAM MAGAZINE NOVEMBER 2012

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Dear RR:

ASKTHE RONS

Last week in our Club Championship, I received a two stroke penalty for taking relief from a aeration hole on the putting green. I cannot believe this injustice and I am still complaining to our “Tournament Committee.”

I thought I did everything in accordance with the rules. My ball was lying on the green in a aeration hole, our golf course only aerated one green in the fall.

I immediately saw the unfairness of my original lie, marked my ball and placed the ball within one inch of the original lie no closer to the hole, and played my ball from the new position. The ball was in a hole made by the greens keeper and his nasty “Hole Making Machine.” I understood that I received free relief under the Ground Under Repair Rule, that this was obviously “A hole made by a grounds keeper” and I deserve free relief. If I had played my ball from the original position it probably would have gone airborne at least 2 or 3 inches. Please confirm that our “Tournament Committee” needs to study the rules. I am looking forward to information to show our Committee.

-Bob Calm down! Do not be in a hurry to show my answer to your Tournament Committee, it may not make you happy. It is true; a player does receive under the definition of “Ground Under Repair” free relief from a hole made by a greens keeper. It is true that such a condition does not necessarily need to be marked by the Committee in order to receive free relief under Rule 25. The problem is, the aeration hole is not considered a “Hole made by the greens keeper,” strange as it may seem. I know this defies some

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PROGRAM MAGAZINE NOVEMBER 2012

logic, but it is important that the rules indicate this fact.

Bob, you need a Decisions book for this rule. Decision 25/15 on page 389, of the 20122013 Decisions Book states, “Question, Is an aeration hole a hole made by a greens keeper within the meaning of the term in the Definition of “Ground Under Repair”? USGA answer is “NO.” Their answer makes a lot of sense, if it were otherwise anyone’s ball that is in some type of hole on a green would be taking free relief. After a green heals from the aeration process, players would find some reason to take relief from any indented spot on the green, calling it an aeration hole.

Lastly, you might share with your “Tournament Committee” that USGA has a local rule for “Aeration Holes,” that the committee may apply when actual aeration conditions exist In the current 2012 Rules of Golf, Appendix 1, page 29, is outlined correct verbage for such a local rule. Without this local rule, play the ball on the green as it lies, and remember to study those definitions as outlined in the first part of the rule book, pages 22-35.

Dear RO: I am associated with a group of 8-12 fellows who travel around the southland playing various courses 2 or 3 times a month. Needless to say we have the usual forms of competition (individual, 2-man & 4-man teams, both stroke & match play, skins, etc.) with money changing hands. Recently, on the back nine at Montebello Golf Course, I played an excellent chip shot to within inches of the hole.

To expedite play, I walked up and tapped the ball in with the 9-iron I had used to play the shot. This prompted one of my opponents/

fellow-competitors to exclaim, “you obviously didn’t read all the Local Rules on the scorecard, especially the one prohibiting use of any club other than a putter on the greens, which is going to cost you 2 strokes.”

Evidently, due the configurations of the greens, the course operators use this Local Rule to eliminate people from hitting pitch shots on them.

Because my use of a 9-iron was for a tap-in and not a pitch, I felt this act would be an exception to the rule. To my dismay, the Golf Professional confirmed there was no exception to the rule and the 2-stroke penalty was correct!

Therefore, was I correct about my possible exception or doesn’t my intent have any bearing in the matter?

Jerry, sounds like this is a very tough group or they were only trying to protect the integrity of the group? I am sure, by your explanation, you had read the course local rules and didn’t think you had violated them. The main reason I think you were correct is on page 1 of the USGA Rules of Golf book under “WHAT IS THE RULING,” Item #4 tells us we need to know “the player’s intentions (e.g., what was he doing and what does he want to do?).

We both know the course operators’ intentions are to eliminate divots in greens and your act doesn’t make divots!! I would not penalize a player for this action and would justify my decision under USGA Rule 1-4.

POINTS NOT COVERED BY RULES ………. decision should be made in accordance with equity. After extensive perusing of Decisions under USGA Rule 33-8. LOCAL RULES, I was unable to find any pertaining to this situation. This should help your feelings but doesn’t help your wallet!!

www.scpga.com

SCPGA Retains

AAA NORTH/SOUTH CUP SCPGA South Team Hangs on to Retain the AAA North/South Cup for 2nd Consecutive Year

www.scpga.com

by taking a 4.5 of the possible 6 points in Monday morning’s foursome matches.

The South team was able to carry their early morning momentum into Monday afternoon’s four-ball matches claiming 4 out of the possible 6 points. Spectacular play from all team members helped the South team build to 8.5 to 3.5 by the end of day 1.

The North team played inspired golf during Tuesday’s single matches putting increasing pressure on the South team.

Despite taking 7.5 out of the possible 12 points in Tuesday’s single matches, the North team’s comeback fell short. In the end, the SCPGA South Team claimed a 13 to 11 victory to retain the AAA North/ South Cup. The SCPGA would like to say thanks to North Team players and captains Eric Lippert and Eric Goettsch. Additionally the SCPGA would like to say a special

thanks to host PGA Professionals Renny Brown, Pat Roper, and Adam Slemp as well as the rest of the Aviara Golf Club staff for the support and hospitality.

Finally the SCPGA would like to express our appreciation to Nike Golf for the support of this event and the AAA program.

South Team Michael Block Chi Choi Mike Drake Blair Harkins Josh Kelley Dave Magdziasz Kyle Mendoza Jon Morgan Bobby Nickell Alan Scheer Matthew Tom Dean Tonneslan

North Team Kyle Calonico Scott de Borba Joe Dolby Chris Galvin Eric Goettsch Eric Lippert Michael Merritt Joe Moulton Terry Myers Aaron Sandoval Tim Sands David Solomon

PROGRAM MAGAZINE NOVEMBER 2012

AAANEWS

Beautiful Aviara Golf Club in Carlsbad played host to the 2012 AAA North/ South Cup Matches October 7-9, 2012.

The 4th Annual AAA North/South Cup Matches kicked off on Sunday Oct. 7th with a pairings dinner hosted Aviara Golf Club and came to a close Tuesday afternoon with the SCPGA South Team hoisting the cup. The South Team featured the top 12 individuals from the 2012 AAA Player of the Points list including 2012 Player of the Year Bobby Nickell and was captained by Paul Devine, Lomas Santa Fe Country Club, and Amy Stadelman, SCPGA Tournament and Events Coordinator.

The two-day event consisted of 24 matches including 6 foursomes matches and 6 four-ball matches on Monday, October 8th and 12 single matches on Tuesday, October 9th. The SCPGA South team was able to jump out to an early lead

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NATIONAL CAR RENTAL SOUTHERN CALIFORNIA PGA ASSISTANT CHAMPIONSHIP July 30 at Mission Viejo Country Club 1 Chi Choi - La Mirada Golf Course (+1) $1,100 2 Nathaniel Williams - The Plantation Golf Club (+2) $860 3 Thomas Gardner - Bel-Air Country Club (+3) $700 SOUTHERN CALIFORNIA PGA SENIOR PROFESSIONAL CHAMPIONSHIP August 27-28 at Morongo Golf Club at Tukwet Canyon - Champions Course 1 Ron Skayhan - Hillcrest Country Club (-6) $2,550 2 Tim Parun - Sail Ho Golf Club (-4) $1,950 T3 Butch Sheehan - First Tee of Coachella (-3) $1,040 T3 Mike Nokes - Stadium Golf Center (-3) $1,040 T3 Chris Starkjohann - Torrey Pines Gold Club & Outings (-3) $1,350

SAVE

the DATE

NOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

2012 SCPGA SUPERINTENDENT PROFESSIONAL - MANAGER CHAMPIONSHIP

Metro Chapter Champion Michael Block, Arroyo Trabuco Golf Club

November 15 | Monarch Beach Golf Links

SOUTHERN CALIFORNIA WOMEN’S CUP MATCHES November 16 | Mission Hills Country Club

PRESIDENTS DINNER/SPECIAL AWARDS PRESENTATION December 2 | Balboa Bay Club

ANNUAL MEETING/PINEHURST CHAMPIONSHIP December 3 | The Newport Beach Country Club

PROFESSIONAL-LADY CHAMPIONSHIP

December 10 | Palos Verdes Golf Club SOUTHERN CALIFORNIA PGA PROFESSIONAL HONORS CUP MATCHES CHAMPIONSHIP December 14-15 | Toscana Country Club September 10-12 at Morongo Golf Club at Tukwet Canyon - Champions Course 1 Chris Starkjohann - Torrey Pines Gold Club & Outings (-7) $13,500 2 Kyle Kelly - Tamarisk Country Club (-4) $9,000 3 Jeffrey Templeton - Glendora Country Club (-3) $6,700

TOURNAMENTRECAP

SOUTHERN CALIFORNIA PGA WOMEN’S PROFESSIONAL CHAMPIONSHIP September 19-20 at Aviara Golf Club 1 Courtney Erdman - Altadena Golf Course (E) $725 T2 Kimberly Falcone - La Jolla Country Club (+19) $525 T2 Junko Suzuki - Trump National Golf Club (+19) $525 CALLAWAY GOLF PROFESSIONAL ASSISTANT CHAMPIONSHIP September 24-25 at Desert Willow Golf Resort Firecliff 1 Scott Heyn & David Hutchens - Black Gold Golf Club (-16) $2,800 T2 Jerry Eye & Brian Hughes - PGA West (-15) $1,566.67 T2 Scott Heyn & Jeffrey Corradino - Black Gold Golf Club (-15) $1,566.67 T2 Michael Block & Dylan Smith - Arroyo Trabuco Golf Club (-15) $1,566.67 SENIOR PRO-PRO-AM September 26-27 Tierra Del Sol Golf Course Senior 1 Chris Starkjohann - Torrey Pines Gold Club & Outings (138) 2 Mark Fernando - Coronado Golf Club (139) Super Senior 1 Jimmy Powell - Life Member (135) 2 Jim Petralia, Los Angeles Country Club (151) SENIOR HIGH DESERT October 10-11 Crystalaire Country Club and Antelope Valley Country Club Team Competition 1 Fred Wood - Oceanside GC, Tom Barber Griffith Park GC, Philip Soulanille - Horsepower Golf (289) Individual Competition 50-57 1 Al Valentine - Travel Leaders ( 147) 58-61 1 Jerry Wisz - Alhambra GC (137) 62 & over 1 Bill Feil - Stone Eagle CC (142) *PGA Professionals in Bold

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2012 CHAPTER CHAMPIONS

PROGRAM MAGAZINE NOVEMBER 2012

National Car Rental Southern California PGA Assistant Champion Chi Choi with COBRA PUMA GOLF

Northern Chapter Champion Ryan Kennedy, Saticoy Country Club

San Diego Chapter Champion Grant Strobel, Fairbanks Ranch Country Club

CHI CHOI IS 2012 NATIONAL CAR RENTAL SOUTHERN CALIFORNIA PGA ASSISTANT CHAMPION Mission Viejo Country Club in Mission Viejo, CA hosted the 2012 National Car Rental SCPGA Assistant Championship presented

by COBRA PUMA GOLF. The traditionally difficult layout held true to form as the players negotiated the beautiful 6900 yard par 71 course. Chi Choi of La Mirada Golf Course came from behind to overtake first round leader Ross Marcano, PGA of Barona Creek and post 143 (+1). Choi ended up at the top one shot ahead of Nathaniel Williams of The Plantation Golf Club (144). There were five players from the field advancing to the National Car Rental PGA Assistant Championship presented by COBRA PUMA GOLF in November. Along with Choi and Williams, Tom Gardner, PGA (145) of Bel-Air Country Club, Dean Tonneslan (147) of La Jolla Country Club and Dave Magdziasz (148) of La Quinta Resort & Country Club, who outlasted two others in a two hole playoff for the fifth and final spot, advanced. Many thanks to COBRA PUMA GOLF and their staff representatives for all of their fantastic support! Mission Viejo Country Club, all of it’s members, PGA Head Professional Matt Viguerie, and the entire staff were integral to such a tremendous tournament and we cannot thank all of them enough for their support!

Inland Empire Chapter Champion Michael Drake, Canyon Crest Country Club

Desert Chapter Champion Brian Hughes, PGA West

www.scpga.com

David Myrdahl, Tom Addis III, PGA, Alexandra Tegels, President Jeff Johnson, PGA, Rob Keller

SCPGA RECEIVES JOHN ARGUE AWARD

The SCPGA was awarded with the John Argue Award at the SCGA Annual Meeting on October 30.

Golf Club all finished tied for second at 129 (-15). Congratulations to the 2012 Champions Scott Heyn and Dave Hutchens!

Special thanks to Desert Willow Golf Resort and PGA Director of Golf Darrell Souza and PGA Head Professional Ryan Szydlowski for hosting an outstanding tournament! Many thanks to all of our sponsors and partners including: Callaway Golf, Cutter-Buck, KBS Shafts, SCNS Sports Foods, Pro Compression, NYX, Orange Whip and Pepsi. We couldn’t have done this without all of their support and cannot thank them enough.

SOUTHERN CALIFORNIA WOMEN’S CUP MATCHES TEAMS SELECTED

Congratulations to the following women selected to play in the Southern California Women’s Cup Matches on November 16th at Mission Hills Country Club against WGCSC. The SCPGA Women’s Team will be represented by the top eight players in our Women’s Player of the Year Points.

Callaway Golf Professional Assistant Champions Scott Heyn & David Hutchens

HEYEN & HUTCHENS CAPTURE CALLAWAY GOLF PROFESSIONAL-ASSISTANT

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WGCSC Team Tami Melone Angela Collins Ran Oh Carrie Campbell Wood Marsha Butler Joan Higgins Kathy Kurata Penny Baziuk Captains: Pat Blalock Jody Nickel

AAA ANNOUNCES LAUNCH OF APPRENTICE TOOL KIT

The AAA program is excited to announce the launch of the Apprentice Tool Kit coming in 2013. It will be a quarterly newsletter published and distributed to all the Apprentices in the section, providing ideas, information and insight on various aspects of the PGM Program such as fund-raising, creating incentive plans and communicating ideas to employers, as well as cover letter/ resume writing and interviewing. In 2013 the SCPGA AAA program looks forward to recruiting new apprentices, hosting education seminars, boot camps, and competitive tournaments.

STAFF HIGHLIGHTS David Myrdahl Foundation Director

SECTIONNOTES

The 2012 Callaway Golf Professional Assistant Championship paired managing PGA Professionals at clubs all across Southern California with their Assistants(up to 6 from the same facility) and let’s them compete as teams. This year’s field of 135 players was treated by the Desert Willow Golf Resort to a great course in fantastic condition and scores were reflective of that. Callaway Golf also added a unique touch to the tournament with a hosted Monday Night Football Social that was a great feature for all the PGA Professionals off the course.

Scott Heyn, PGA General Manager of Black Gold Golf Club in Yorba Linda had won the past two Championships with Assistants from his facility and this year, he would complete the three-peat. PGA Teaching Professional Dave Hutchens would be Heyn’s latest partner to capture a title with him as they barely survived a shootout with scores of 64-64=128 (-16) for the two days. Three teams, including another Heyn team with Jeffrey Corradino; Jerry Eye, PGA and Brian Hughes of PGA West; and Michael Block and Dylan Smith of Arroyo Trabuco

SCPGA Team Meggan Bunker Julie Wells-Shenfield Junko Suzuki Kimberly Falcone Nancy Caron Mardell Wilkins Seiko Onoue Dale Shaw Captain: Susan Roll

Our plans include a move-in that will take a couple of weeks, especially since we have upcoming events such as our Superintendent-Professional-Manager, our Women’s Team Matches and our President’s Dinner, Annual Meeting and Pinehurst Championship. We are going to take our time.

We have been receiving many contacts from our PGA professionals about books and memorabilia for display in our Library and in the office. We’re excited about displaying everything or everyone to see.

Our preliminary plans include a “Grand Opening” not too long following our occupancy of the building and we can’t wait to show off your new building!!

David has worked for the Section Office for 11 years.

SCPGA HEADQUARTERS BUILDING UPDATE

The indoor construction and improvements for the SCPGA’s new office building is just about complete. We anticipate receiving our Certificate of Occupancy the week of November 12th and able to begin the “move-in”, finally.

We’re excited about the move and our new building.

Rob Keller Director of Competitions and Rules Rob has worked for the Section Office for 7 years.

PROGRAM MAGAZINE NOVEMBER 2012

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