SCPGA PROgram Magazine - Spring 2021

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA VOLUME 48

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ISSUE 1

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SPRING 2021

HONORING THE 2020 SCPGA GOLF PROFESSIONAL OF THE YEAR

Rob Oosterhuis, PGA INTRODUCING THE 40TH PRESIDENT OF THE SCPGA

Robin Shelton, PGA

2021 FORE YOUTH PRO-AM PRESENTED BY DARLENE SHILEY

MAY 10TH | PAUMA VALLEY COUNTRY CLUB

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he Haley Moore Foundation and Southern California PGA Foundation are co-hosting the inaugural Fore Youth Pro-Am benefitting the Southern California PGA Foundation’s ClubsForeYouth® program and the Haley Moore Foundation’s mission to end childhood bullying. The inaugural event will take place at the historical Pauma Valley Country Club.

The Pro-Am will bring together professionals and amateurs from some of the top clubs in Southern California to achieve one goal - to support and empower local youth through the game of golf.

Teams consist of three amateurs and one professional - supporting the dreams of young people throughout Southern California.

“

Teams will have the opportunity to stay at the Pauma Valley C.C. cottages.

I truly love what the SCPGA does to advance the game for youth in Southern California and I’m excited to support that initiative through the inaugural Fore Youth Pro-Am!

”

- Haley Moore

LEARN MORE

CONTENTS

04

PGA.COACH HAVE YOU CREATED YOUR

PRESIDENT’S REPORT

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PLAYER DEVELOPMENT

ROBIN SHELTON, PGA

5 WAYS TO RETAIN THE COVID BOOMERS

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PG

SCPGA JUNIOR TOUR MESSGE FROM THE DIRECTOR, KEVIN SMITH

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AMBERLYNN DORSEY, PGA

GOVERNMENT RELATIONS UPDATE CRAIG KESSLER, SCGA GOVERNMENTAL AFFAIRS DIRECTOR SCPGA TOURNAMENTS 2021 EVENT CHAMPIONS MESSAGE FROM THE EXECUTIVE DIRECTOR THE BANNER OF LEADERSHIP

CHAPTER CORNER

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SCPGA PARTNERS 2021 PARTNER CONTACT LISTING

SCPGA STAFF SPOTLIGHT

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COACH PROFILE?

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PG

SCPGA CHAPTER UPDATES

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WELCOME ABOARD TASITA GARCIA,

PGA WORKS FELLOW

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MEMBERSHIP SCPGA MEMBER UPDATES

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ALUMNI CORNER SCPGA JUNIOR TOUR ALUMS SHINE BRIGHT

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SCPGA BOARD OF DIRECTORS MEET THE NEW MEMBERS

SCPGA.COM

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PRESS PLAY

Have you created your Coach Profile on PGA.com?

Having a Coach Profile on PGA.com provides you with another opportunity for exposure to potential new students. In order to complete your profile, you must be ADM Certified through PGA.Coach.

Your Section is here to support and assist you in growing your business! Through various partnerships focused on our marketing outreach, we are growing our consumer database, which is now over 40k golf consumers in Southern California. We want to leverage this to promote YOU!

CREATE YOUR PROFILE HERE

SCPGA SECTION CONTACT Anthony Leone aleone@pgahq.com

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PROGRAM THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA VOLUME 48, ISSUE 1 | SPRING ISSUE 2021 THE PROGRAM IS PRODUCED BY THE SOUTHERN CALIFORNIA PGA PUBLISHER & EDITOR: BRYCE SEIVER & TYLER MILLER

SCPGA BOARD OF DIRECTORS OFFICERS

PRESIDENT | ROBIN SHELTON, PGA NEWPORT BEACH COUNTRY CLUB VICE PRESIDENT | ERIC LOHMAN, PGA MONARCH BEACH GOLF LINKS SECRETARY | DR. ALISON CURDT, PGA WOOD RANCH GOLF CLUB HONORARY PRESIDENT | TONY LETENDRE, PGA DOVE CANYON GOLF CLUB

DIRECTORS

RANDY CHANG, PGA JOURNEY AT PECHANGA & TALEGA GOLF CLUB JOHN KULOW, PGA MONTEREY COUNTRY CLUB KIM FALCONE, PGA LA JOLLA COUNTRY CLUB TOM SON, PGA ARROWOOD GOLF COURSE

SCPGA SECTION STAFF

EXECUTIVE DIRECTOR/CHIEF EXECUTIVE OFFICER | TOM ADDIS III, PGA TADDIS@PGAHQ.COM ASSISTANT EXECUTIVE DIRECTOR / CHIEF OPERATING OFFICER | NIKKI GATCH, PGA | NGATCH@PGAHQ.COM

MEMBERSHIP CHIEF FINANCIAL OFFICER/ CHIEF MEMBERSHIP OFFICER | JEFF JOHNSON, PGA | JJOHNSON@PGAHQ.COM

COMMUNICATIONS

COMMUNICATIONS MANAGER | BRYCE SEIVER BSEIVER@PGAHQ.COM COMMUNICATIONS COORDINATOR | TYLER MILLER TAMILLER@PGAHQ.COM

FOUNDATION

FOUNDATION DIRECTOR | MATT GILSON | MGILSON@PGAHQ.COM PLAYER DEVELOPMENT DIRECTOR | ANTHONY LEONE ALEONE@PGAHQ.COM

TOURNAMENTS

HEIDI WRIGHT-TENNYSON, PGA MESA VERDE COUNTRY CLUB

DIRECTOR OF COMPETITIONS | MAX DESPAIN MDESPAIN@PGAHQ.COM

SEIKO MATSUMURA, PGA ARROYO TRABUCO GOLF CLUB

TOURNAMENT OPERATIONS MANAGER | STEPHEN MONDAY SMONDAY@PGAHQ.COM

INDEPENDENT DIRECTORS MARK KING TACO BELL CEO

ED HOLMES SCGA PAST PRESIDENT

CHAPTER REPRESENTATIVES

DESERT | RICHIE VALENZUELA, PGA MOUNTAIN VIEW COUNTRY CLUB

INLAND EMPIRE | CAMERON CARR, PGA ANAHEIM HILLS GOLF COURSE / DAD MILLER GOLF COURSE METROPOLITAN | VIC PLACERES, PGA OLD RANCH COUNTRY CLUB SAN DIEGO | GRANT STROBEL, PGA MCAS/MIRAMAR MEMORIAL GOLF COURSE

PGA OF AMERICA EXECUTIVES DISTRICT 11 DIRECTOR JOHN MCNAIR, PGA SOUTHERN CALIFORNIA SECTION

NATIONAL OFFICERS & CEO PRESIDENT | JIM RICHERSON, PGA TROON SCOTTSDALE, AZ VICE PRESIDENT | JOHN LINDERT, PGA LANSING, MI SECRETARY | DON REA JR, PGA MESA, AZ CEO | SETH WAUGH PALM BEACH GARDENS, FL

BUSINESS DEVELOPMENT/MARKETING

PARTNER RELATIONS & MARKETING DIRECTOR | DAVE KUHN DKUHN@PGAHQ.COM

JUNIOR GOLF

JUNIOR GOLF DIRECTOR | KEVIN SMITH KSMITH@PGAHQ.COM SENIOR MANAGER, JUNIOR GOLF | TRAVIS CUTLER TCUTLER@PGAHQ.COM JUNIOR GOLF & OUTREACH/INCLUSION MANAGER | EDDIE RODARTE, PGA ERODARTE@PGAHQ.COM JUNIOR GOLF MANAGER | AMBERLYNN DORSEY, PGA ADORSEY@PGAHQ.COM JUNIOR GOLF COORDINATOR | TYLER SEE TSEE@PGAHQ.COM JUNIOR GOLF COORDINATOR | HANNAH FACCHINI HFACCHINI@PGAHQ.COM

FINANCE & HR

FINANCE MANAGER | KRISTY WATTIMENA KWATTIMENA@PGAHQ.COM HUMAN RESOURCES MANAGER | TAYLOR VERMILLION TVERMILLION@PGAHQ.COM ADMINISTRATIVE ASSISTANT | BROOKLYN ADDIS BADDIS@PGAHQ.COM

PGA OF AMERICA STAFF REGIONAL LEAGUE MANAGER - PGA JUNIOR LEAGUE JUNKO SUZUKI, PGA | JSUZUKI@PGAHQ.COM CAREER CONSULTANT KEN FERRELL, PGA | 951.894.5024 | KFERRELL@PGAHQ.COM

PGA WORKS SCPGA SECTION FELLOW TASITA GARCIA | TGARCIA@PGAHQ.COM

SOUTHERN CALIFORNIA PGA 3333 CONCOURS | BUILDING 2, SUITE 2100 ONTARIO, CA 91764 PHONE 951.845.4653 | FAX 951.769.6733 SCPGA.COM | SCPGAJRTOUR.COM

THE PROGRAM IS DISTRIBUTED FREE TO MEMBERS AND AFFILIATES OF THE SCPGA. THE ARTICLES AND OTHER INFORMATION CONTAINED WITHIN THIS PUBLICATION ARE INFORMATIONAL AND DO NOT NECESSARILY REPRESENT THE VIEWS OR OPINIONS OF THE SCPGA. THE SCPGA ASSUMES NO RESPONSIBILITY OR LIABILITY FOR CLAIMS MADE FOR OR BY ANY PRODUCT IN THIS PUBLICATION WHETHER REPORTED OR ADVERTISED. REPRODUCTION IN WHOLE OR IN PART WITHOUT PERMISSION OF THE SCPGA IS PROHIBITED.

SCPGA.COM

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PRESIDENT'S MESSAGE B Y: RO B I N S H E LTO N, P G A

G E N E R A L M A N AG E R , N E W P O RT B E A C H C O U N T RY C LU B R J S H E LTO N 8 0 @ H O T M A I L . C O M

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he start of the New Year is traditionally a time to set new ideas and strategies in pursuit of fulfilling goals.

The ancient Babylonians are said to have been the first people to make New Year’s resolutions, nearly 4,000 years ago. They were also the first to hold recorded celebrations in honor of the New Year.

Early Babylonians also made promises to the gods to pay their debts and return any objects that they had borrowed. These promises could be considered the forerunners of our New Year’s resolutions.

“

As we started the New Year, your Board of Directors reevaluated our goals and strategies and developed a new and updated strategic plan. Our strategic plan is focused on our mission statement and our three pillars - Section, Corp, and Foundation.

Our revitalized strategic plan focuses on setting measurable goals and highlighting our signature programs. The goal behind updating our strategic plan is to maximize our organizational performance and influence. All of the Section Board of Directors, Chapter Board Members, and Section staff were included in the process.

One of the ideas behind our strategic plan was to have a constant set of priorities and directions that could be consistent regardless of President or Officers.

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AND THEIR CORRESPONDING COMMITTEES

One of the ideas behind our strategic plan was to have a constant set of priorities and directions that could be consistent regardless of President or Officers. We strived to make a continuous strategic plan that would be applicable beyond just a two-year term.

It was vital that the plan not become a New Year’s resolution that would need to be changed every year.

We also reviewed and improved our committees.

We reduced our committees from 23 to 15 to reduce overlap, increase accountability, and improve impact.

This strategic plan will be our ‘North Star’ and guide all our decisions with updates to follow in subsequent editions of the PROgram and available on the SCPGA member log-in area of our website.

I’m looking forward to not just a great year – but continued growth and impact for our Professionals and our industry.

ROBIN SHELTON, PGA SCPGA PRESIDENT

SCPGA.COM

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B Y: A N T H O N Y L E O N E

S C P G A P L AY E R D E V E L O P M E N T D I R E C TO R A L E O N E @ P G A H Q. C O M | ( 6 2 6 ) 6 4 1 - 1 9 7 3

F I V E WAY S TO R E TA I N

T H E C OV I D B O O M E R S A

s we all know golf is experiencing a much appreciated shot in the arm due to COVID-19. Golf is seeing similar “Tiger Boom” types of play increases, most would agree that as an industry we could’ve done more to retain and nurture those fledgling golfers. Here are a few things you could be doing at your club to make sure you’re making the most of our current situation.

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DATA CAPTURE AND COMMUNICATION Technological advances have made this easier than ever, what type of information are you capturing via your POS system? As a coach how are you collecting the information?

What type of information? Emails and phone numbers should be a priority, this is your starting point!

Having a segmented database paired with a communication tool such as RetailTribe eliminates the added work of content creation and helps to keep your database engaged and your services top of mind which in turn means more revenue! Need help to create a database? Unsure where to start?

It’s easier than it sounds, call me.

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SAFE AND AFFORDABLE GROUP OPTIONS Think of all the new faces arriving on your property, how many of them are picking up a club for the first time or reconnecting with the game? Some may just be hitting balls on the range and probably not venturing out on course, or experiencing the joy of playing on the course for the first time. What options do you have for both adults and juniors? Most are interested in improving but are unsure where to start. Having safe, affordable and socially distant group options at off-peak hours will pay dividends in the creation of future golfers not only that you have the potential to substantially increase your income per hour with group options.

3

MAKE SURE THE OPTIONS ARE PROGRESSIVE New players need guidance in their journey, have a place for them to go NEXT. For example, John is a new student who comes for an introductory 6 week series of classes from 8 - 9 am on Sunday mornings. John knows he’s going to come for Level 2 next session which includes an on-course experience and then Level 3 which emphasizes short game. Help your students understand what’s next and have options every step of the way. Need help creating progressive options?

Call me

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HAVE A MARKETING PLAN This starts with having an active and up-to-date posted schedule of lesson options, programs, events with accompanying pricing posted somewhere and preferably online.

Group options and events should be listed two months in advance.

Hang a banner or flyer on the range directing people to find options.

Remember those new faces we spoke of? They probably don’t know who you are or what you offer.

Utilize social media - posts should focus on smiling faces, experiences, and feelings in addition to a small amount of technical information.

Create bio links to accompanying pages. Need help creating materials? Not sure how to post things online? What the heck is a bio link? Call me.

ASSIGN AN INTERESTED TEAM MEMBER Are you too busy? It’s currently the biggest challenge we face, most coaches and facilities can barely keep up with the current demand let alone trying to create additional programs and systems.

Recruit a team member to assist or hire someone. Player Development programming can be an extremely lucrative endeavor for both coaches and facilities alike. You don’t need to be the most advanced or technically gifted coach to coach beginners. Need help finding someone or training a current team member? Call me, we can help, (626) 641-1973.

CONTACT ANTHONY LEONE, aleone@pgahq.com SCPGA.COM

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SCPGA JUNIOR TOUR MESSAGE FROM THE DIRECTOR BY: KEVIN SMITH | SCPGA Junior Tour Director, ksmith@pgahq.com

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he 2020 SCPGA Junior Tour season has finally come to an end. The rescheduled Toyota Tour Cup Championship took place on February 13-15, 2021 at Oak Valley Golf Club.

Anna Davis of Spring Valley and Kyle An of Aliso Viejo emerged victorious after solid 54-hole scores of two-under par (214). Our runner-up in the Girls division was none other than Jasmine Koo after a stellar final round 66 vaulted her up the leaderboard and solidified her status as the Toyota Tour Cup Player of the Year. The runner-up in the Boys division was a familiar face as well. Luciano Conlan has played extremely well all year and after three solid rounds at Oak Valley he cemented his status as the 2020 Toyota Tour Cup Player of the Year.

and World Golf Championship before the age of 25.

We are also very excited to watch The Augusta National Women’s Amateur which will be taking place on March 31 – April 3.

We have six alumni in the field for this year’s championship. Tune-in and make sure to follow Alyaa Abdulghany, Amari Avery, Zoe Campos, Alexa Melton, Brianna Navarrosa, and Rose Zhang. Rose is currently the number one ranked amateur in the world and will certainly draw much attention as one of the favorites to win this year’s event.

The 2021 Walker Cup Team was also selected recently and is expected to be played on May 8-9 at Seminole Golf Club.

The SCPGA Junior Tour is excited to announce that three of our alums were named to this year’s team: William Mouw, Ricky Castillo, and Stewart Hagestad.

Congratulations again to all our members and alumni that are making headlines and competing at such a high level! We are excited to continue following along to see what the remainder of the 2021 season has in store for you all.

In addition to some great play at our Toyota Tour Cup Championship we also have witnessed some amazing accomplishments from our recent alumni. On the PGA TOUR we have witnessed four recent wins this season.

Patrick Cantlay earned his third career PGA TOUR victory at the ZOZO Championship.

Kevin Na earned his fifth career PGA TOUR victory at the Sony Open. Max Homa earned his second career PGA TOUR victory at The Genesis Invitational, and Collin Morikawa earned his fourth career PGA TOUR victory at the WGC Workday Championship. Morikawa joins Tiger Woods as the only players in PGA TOUR history to win a Major Championship 10

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STAFF HIGHLIGHT AMBERLYNN DORSEY, PGA

SCPGA Junior Golf Manager, Players Tour, adorsey@pgahq.com

H

ello everyone! I started playing golf when I was 15. Just after I picked up a club for the first time, I broke my thumb from playing soccer and I immediately decided to stop breaking bones and focus on golf full time. I played the rest of my three years on the high school varsity golf team and went on to play at The University of Redlands. I played in every event and was part of the team that took our school to the NCAA Division III Nationals for the first time in history, we then went the following year. I finished my college career placing on the Division III National Second Team, and only a few months after college I was hired as a Junior Golf Assistant.

I started the PGA PGM program shortly after and then was promoted to Junior Golf Manager.

Four years after starting at the SCPGA, I am now a PGA Specialized Professional and Manager of the Players Tour.

Outside of golf, you can find me reading books, desperately trying to find a new show to watch, or playing video games. One thing that some people don’t know about me is that I used to do stunts in the film industry. You can find me riding down a staircase on a bike as Thing 1 in The Cat in the Hat or hiding from aliens in War of the Worlds!

WINNING TEAM CONFERENCE (2016)

I absolutely love my job and have a passion for getting players to enjoy the game as much as I do. As a former SCPGA Junior Tour Member, I have seen great strides in our program, and I hope to continue making it better!

ON-SET OF THE CAT IN THE HAT SCPGA.COM

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WELCOME ABOARD

MEET THE SCPGA’S NEWEST INTERN

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he Southern California PGA Section (SCPGA) is pleased to welcome the first PGA WORKS Fellowship member with the onboarding of Tasita Garcia for a 12-month internship opportunity.

The PGA WORKS program provides a 12-month paid Fellowship at the SCPGA Section headquarters in Ontario, which is aimed to deliver an experience that provides valuable insight for pursuing a career in the golf industry. Ms. Garcia will be focused on engaging a broad demographic of participants—with consideration to gender, ethnicity, race, national origin, sexual orientation, religion, disability and Veteran status.

The PGA WORKS Fellowship program is designed to prepare an individual from a diverse background to pursue a career within the golf industry.

Ms. Garcia hails from Jackson State University where she competed on the NCAA Division I women’s golf team.

Upon graduating, Ms. Garcia worked for two years in the Sales and Marketing Industry while volunteering as a Golf Coach at the First Tee of Cleveland Chapter. Ms. Garcia made her initial steps into the golf industry as the 2020 Middle Atlantic PGA Works Fellow where she worked exclusively with the Executive 12

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Director and Junior Golf director in tournament operations, whilst also expressing her creativity on numerous social media initiatives and projects.

“The Southern California Section is thrilled to participate in the PGA Works Fellowship. We are excited to have Tasita join the SCPGA, as we know she will be a great contributor to our team. We look forward to working with Tasita and providing opportunities for her that will eventually open doors to a career in the golf industry,” said SCPGA Executive Director/CEO, Tom Addis III, PGA.

To learn more about the PGA WORKS Fellowship Program, click HERE.

SCPGA MEMBERSHIP UPDATES QUARTER CENTURY MEMBERS BENJAMIN DOBBS, PGA PAUL SMOLINSKI, PGA HALF CENTURY GARRY HOPKINS, PGA IN MEMORIAM JOHN ROGERS, JR., PGA DAVID ALLAIRE, PGA CHRISTOPHER POWEL, PGA VINCE YAMMERINO, PGA JIMMY POWELL, PGA

COVID-19 PROTOCOLS Stay the course, to stay on the course.

As a reminder, please continue to keep wearing face masks when in public, and remian six-feet in distance from others.

Be cognizant of COVID-19 apperances when posting on social media.

NEWLY ELECTED MEMBERS JORDAN MILLER, PGA CASTAVIOUS HENDERSON, PGA RICHARD SMITH, PGA KYLE KUMAGAI, PGA JACOB HOWSE, PGA OKKY MASGONO, PGA EMILY NOWAK, PGA WILLIAM LIGHTLE, PGA COLE CHASE, PGA DANIEL OLSEN, PGA JON MATHENY, PGA SPECIALIZED EXECUTIVE MANAGEMENT AMBERLYNN DORSEY, PGA TROY FERGUSON, PGA

CONGRATULATIONS TO 2020 SCPGA GOLF PROFESSIONAL OF THE YEAR ROB OOSTERHUIS, PGA ROB HAS TAKEN A NEW POSITION AT ROYAL PALM YACHT & COUNTRY CLUB IN BOCA RATON, FL AFTER FOUR YEARS AT SHERWOOD COUNTRY CLUB. GOOD LUCK ROB FROM THE SCPGA ON YOUR FUTURE ENDEAVORS! 13

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SCPGA JUNIOR TOUR ALUMS

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he Southern California PGA Junior Tour boasts numerous prominent alumni that have shined brightly and have reached the pinnacle of golf achievement. The success of the program’s alumni speaks volumes to its competitive nature where top junior golfers can hone their skills and gain valuable experience. It is easy to look around and see the Junior Tour’s impact on today’s competitive golf landscape.

Junior Tour alums have been

no stranger to the limelight of the PGA TOUR as stars such as Tiger Woods, Phil Mickelson, and Rickie Fowler have used the Junior Tour to springboard their successful professional careers.

Currently, alums are littering the 2021 FedExCup Season Standings, most notably Patrick Cantlay sitting atop the list. Cantlay, coached by renowned PGA Professional Jamie Mulligan of Virginia CC, won the ZOZO Championship at Sherwood Country Club, marking one of four alumni wins on TOUR this season.

Also reaching the winner’s circle this year were Kevin Na at the Sony Open, Collin Morikawa at the WGCWorkday

COLLIN MORIKAWA & RICK SESSINGHAUS AT THE 2020 PGA CHAMPIONSHIP 14

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Championship (following his 2020 PGA Championship), and Max Homa at the Genesis Invitational. The following alums join Cantlay among the top-25 on the FedExCup Standings: Xander Schauffele, 3rd; Homa, 11th; Morikawa, 14th; Na, 20th; and Matthew Wolff, 24th. Morikawa, Shauffele, and Cantlay also show up within the top-10 of the Official World Golf Rankings at 4th, 5th, and 7th, respectively (as of time of publication).

“The SCPGA Junior Tour allowed Collin the opportunity to play against very good competition on challenging courses. As a coach it was important to have a tournament experience that was fun for Collin and also developed him as a player. He had a goal to move to the Toyota Tour Cup and really see how

in Southern California. We learned a lot about his game that helped him reach new levels” said PGA Professional Rick Sessinghaus, Morikawa’s coach since he was eight-years-old.

“What a thrilling time for the SCPGA Junior Tour Program. This program has been top shelf ever since my students John Cook, Amy Alcott, and Paul Goydos have gone on to their distinguished careers. We have worked through four generations of golf with another young class starting to excel in the college ranks. It is a very exciting time for Southern California golf. Being a PGA Member for almost four decades, it has been a pleasure to watch these golfers develop from an early age and make it to the highest levels. They are an inspiration, and there is way more to come” said PGA Professional Jamie Mulligan, Cantlay’s coach since he was seven-years old.

The Junior Tour will also be wellrepresented at the upcoming 2021 Walker Cup at Seminole Golf Club on May 8-9 as Ricky Castillo, Stewart Hagestad, and William Mouw join the U.S. team. Castillo earned his spot through the World Amateur Golf Rankings while Hagestad and Mouw were selected by the USGA’s International Team Selection group due to their recent stellar play. On the LPGA Tour’s Rolex Rankings, Danielle Kang is currently 5th and Lizette Salas is 34th.

Across the world of golf our alumni are doing incredible things and we are extremely proud of their accomplishments. We are only a quarter of the way through 2021 and it’s already been a very special year. If prior performance is any indication, the rest of the year and beyond will provide many more accomplishments and produce new household names that will shine for decades to come.

RECENT ALUMS WITH PGA TOUR VICTORIES

KEVIN NA SONY OPEN

PATRICK CANTLAY ZOZO CHAMPIONSHIP

MAX HOMA GENESIS INVITATIONAL

COLLIN MORIKAWA WGC-WORKDAY CHAMPIONSHIP SCPGA.COM

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MEET YOUR 2021-22

SCPGA BOARD OF DIRECTORS

Robin Shelton, PGA President

Randy Chang, PGA Director

Heidi Wright-Tennyson, PGA Director

Steve Adamiak, PGA Inland Empire Chapter Representative

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Eric Lohman, PGA

Dr. Alison Curdt, PGA

Tony Letendre, PGA

Vice President

Secretary

John Kulow, PGA

Kim Falcone, PGA

Tom Son, PGA

Director

Director

Director

Seiko Matsumura, PGA Director

Grant Strobel, PGA San Diego Chapter Representative

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Ed Holmes Independent Director

Cameron Carr, PGA Metro Chapter Representative

Honorary President

Mark King Independent Director

Richie Valenzuela, PGA Desert Chapter Representative

MEET YOUR NEW BOARD MEMBERS

How do you feel your experience and expertise can help the Board?

I have accumulated over 20-years of work experience in the US Army (five years, Captain) and in the Investment Banking Industry (16-years, Managing Director), garnering wealth of leadership, management and finance skills. Leveraging these experiences, I will serve to make a positive impact to the SCPGA Professionals, especially the Associates.

What do you hope to accomplish during your tenure as a board member?

Thriving Mentorship Program and Launchpad for the SCPGA Section, serving the Associates so they become the future leaders of our great Association.

What about our mission really motivates you?

Working with other Board Members and Officers to improve the SCPGA Section, specifically witnessing the Associates improving and progresssing as PGA professionals.

What show are you currently binging?

All Philadelphia sports teams, especially my Sixers!!!

What would be your perfect foursome and at what course?

My three West Point buddies at Cypress Point, making memorable memories to remember by drinking single malt whiskey and smoking Cuban cigars.

SCPGA.COM

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How do you feel your experience and expertise can help the Board?

I have had the opportunity in being a golf Professional for the last 10+ years and have learned a lot being an Assistant Professional to co-owning a golf coaching business (as a teaching Professional) Through my trials and errors, I would like to teach and coach my fellow committed Members and Associates what I have learned to better their lives and careers.

What do you hope to accomplish during your tenure as a board member?

To inspire and influence committed golf professionals to live the life they want while balancing relationships, family, work and any other professional or personal goals they have.

What about our mission really motivates you?

To be able to serve and impact (create results) for my fellow Professionals to continue their growth professionally and personally.

What show are you currently binging?

YouTube on golf instruction and personal development.

What would be your perfect foursome and at what course?

Tom Addis, Tiger, and my husband Aki at Coeur D’alene resort.

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How do you feel your experience and expertise can help the Board?

I’ve been a member of the Southern California PGA Section for 16 years now and have held a variety of positions at multiple facilities. I think that I bring a unique perspective to the group with my experience as well as being the only board member representing municipal golf.

What do you hope to accomplish during your tenure as a board member?

My only goal as a new board member is to continue cultivating positive change in our section.

What about our mission really motivates you?

I think what motivates me is embracing what it means to truly be an Ambassador for the game of golf in Southern California. As a Board Member we are leaders of the industry and it is vital that we all support and promote the variety of programs offered by our section and PGA of America. It’s an honor to serve!

What show are you currently binging?

Ozark on Netflix What would be your perfect foursome and at what course?

Myself, my Dad, Aaron Rodgers, and Will Ferrell.

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How do you feel your experience and expertise can help the Board.

My golf journey began in the Northern Ohio Section followed by 24 years in the Carolinas Section; I moved to SoCal in 2018. My experiences will bring diversity and new perspectives to the Board.

What about our mission really motivates you?

Player Development and keeping people excited about playing golf. I truly enjoy tournament golf and encouraging other professionals to get out of the office and compete.

What do you hope to accomplish during your tenure as a board member?

Simply believe in serving and being an active participant. Enjoy collaborating with and learning from fellow professionals. Meeting SoCal professionals to improve networking and career advancement for assistant professionals.

What show are you currently binging?

None, I would rather be golfing.

What would be your perfect foursome and at what course?

My mom, husband, and Aunt at Old Tabby Links, Okatie, SC.

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CALIFORNIA L E G I S L AT I V E U P DAT E B Y: C R A I G K E S S L E R

S C G A G OV E R N M E N TA L A F FA I R S D I R E C TO R C K E S S L E R @ S C G A . O RG

AB 672 (Garcia; D-Bell Gardens) Section 1: It is the intent of the Legislature to enact subsequent legislation that would enable the use of underutilized golf courses for open space and affordable housing.

That’s the short story; here’s the longer story: 1.3 : 1 or it’s tough to grow a game without places to grow it One and one-third human beings is what a maxedout golf course puts on one acre of open space under current COVID restrictions, a 1.3 to 1 ratio that has been the game’s ticket to spectacular success during the pandemic. It’s the unshakable fact about the game that persuaded public policy makers that golf is among the safest forms of outdoor recreation; indeed, the safest when one considers that unlike other outdoor recreational activities, the business model of golf involves strict control over ingress and egress.

To be 100% accurate, golf doesn’t place 1.3 persons

all by themselves on that 1 acre. Four persons share a hole, which does put them in proximity on tees and greens, but if there is an easier place to guarantee 6 feet of separation than a tee or a green, we’d like to know.

For all of these reasons golf never ceased play in some of California’s counties, most notable among them Sacramento County, and where it did cease, it was interrupted for no more than 4-7 weeks, and less out of concern for safety than politics.

Everyone knows the numbers. Golf is up 30% across the nation. With less competition from other activities and a fresh reminder to those who forgot the intrinsic virtues of a good walk enhanced, the game’s biggest problem at the moment is where to put all the persons who want to play.

Nice problem if you can get it says the industry!

The NGF and others are downright giddy at the game’s sudden reversal of

fortune, and all talk is about how to keep as much of the unmerited bounty as the industry can once things get back to some semblance of normality.

But in what can only qualify as the very definition of irony, the 1.3 to 1 ratio that is the driving force behind all this giddiness is the very force behind what is the game’s biggest challenge. One and onethird persons per acre may be ideally suited to life in a pandemic, but from the vantage of those concerned with affordable housing, homelessness, park poor neighborhoods, open space, soccer fields, little league diamonds, nature preserves and other acute needs in the state’s urban/suburban areas, one and one-third persons per acre of limited publicly owned space is too much space dedicated to too few persons. And when the “persons” are often mischaracterized as “elite” and/or “rich” the public space is seen as being reserved for a subset of a subset.

Up until now the challenges to municipal golf courses have come from the myriad constituencies interested in repurposing them for other recreational purposes. Golf’s ace in that particular hole has been its financial superiority. While all other recreational uses hemorrhage money, golf, SCPGA.COM

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at least in the urban areas where these challenges are most acute, either recovers costs of operation or generates revenues over and above those costs.

And then there are the substantial sums it takes to convert a golf course to another use; policy makers don’t really understand those enormous costs until they have a reason to know them.

Why “up until now?” The simple answer is the filing of AB 672 last week (Garcia; D-Bell Gardens). It’s a placeholder bill in the sense that it begs certain actions in order to achieve its aims, which are outlined at the top of this story but bear repeating again: “It is the intent of the Legislature to enact subsequent legislation that would enable the use of underutilized golf courses for open space and affordable housing.”

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The “open space” provision is a red herring – a sop really to distract attention from the aim of the bill.

California’s Surplus Land and Park Preservation Acts already permit the conversion of municipal golf courses to open space uses; indeed, all public recreational uses.

“Subsequent legislation” in the form of municipal golf courses being made an exception to the Park Preservation Act is the aim of this bill, a form of which was introduced two years ago before being pulled back upon the receipt of initial opposition from legislative committee staffers.

The author, whose District encompasses a large number of municipally owned golf properties, obviously finds today’s political climate more favorable for the conversions made possible

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by her bill. Given COVID, skyrocketing homelessness, and spiking housing costs, that seems a plausible conclusion. Whether the climate is sufficiently hospitable to put something like this over the top and into law and/or whether the opposition remains sufficiently strong to again nix the notion; these are matters that remain to be seen. Golf certainly has a strong interest in nixing the notion, as well may many of the state’s major municipal golf stakeholders.

Win or lose re AB 672, the predicate underlying the bill is the 1.3 to 1 ratio.

More specifically, it’s the fact that while a maxedout golf course may strike golfers as a phenomenon about which to be giddy, it strikes Assembly Member Cristina Garcia and myriad others as the very definition of underutilization. We’ll bet anything that most of you who read Section 1 of AB 672 concluded that “underutilized” connoted a financially underperforming golf course, not one performing at maximum capacity. Think again and then consider the implications to the degree to which the thinking suffusing the bill and its backers represents the thinking of a majority of the population.

The immediate danger posed by AB 672 would not be to the municipal golf properties in the tonier areas. Those neighborhoods tend to defend the virtues of the green space a local public golf course provides.

It’s the neighborhoods that have been categorized as “park poor,” where affordable housing is an acute concern, that’s where AB 672 would cause grief. And these are the facilities where virtually all of the game’s hopes for broadening and diversifying its base are invested.

Strike that – where the game’s needs are invested if it hopes to remain relevant and growing as demographics change.

But the greater danger to the game, as if the above were not enough, is the much longer term danger posed by the verdict implicit in a successful AB 672 that dedicating 100 plus acres of green space to a golf course represents an underutilization of public space. It is a straight line from that verdict to parallel challenges in the private sphere. Not in the sense of expropriating privately held property; there are the small matters of the 5th and 14th Amendments to the U.S. Constitution among other legal protections to guard against that. But to the degree to which these “Updates” in 2020 sought to educate Southern California’s private clubs

about the protections regarding the property tax assessment valuation criteria enshrined in ARTICLE XIII, Section 10 of the California Constitution, we trust you understand that while the body politic cannot expropriate, it can levy high taxes for the privileges associated with encumbering large tracts of property. Just as laws can be amended, so can Constitutional provisions, albeit the latter are much more difficult to execute.

Lest you think this is a phenomenon limited to financially challenged neighborhoods, please be aware that the City of Arcadia is openly considering how the sale of that city’s longstanding 3-par cum driving range complex could solve much of the city’s pension debt crisis, a “crisis” we might add faced by virtually all of California’s cities and counties to one degree or another: Arcadia is one of Southern California’s most affluent cities – million-dollar homes, a massive retail mall, plenty of hotels, and a major racetrack among other taxable features. It is hardly a den of anti-golf animus. Indeed, Arcadia’s Mayor was practically teary eyed at having to consider the sale of a facility that has brought so much joy to him and his family. But consider it he must, according to

his understanding of the fiduciary duties he assumed upon becoming Mayor.

Arcadia, Pasadena, La Verne, Garden Grove, Carson, Ventura, Fountain Valley, Palm Springs, San Rafael, Santa Rosa, Ukiah, Pico Rivera – just a few of the places where such discussions have been ongoing. The game has been able to marshal its woefully meager advocacy resources to deal effectively with many of them – sometimes with great results, sometimes with limited results. But they are coming faster and faster, and they may well start coming very soon without benefit of protections from the Surplus Land Act and Park Preservation Act. Old arrangements, old arguments, and old strategies are not going to suffice to calm this storm.

Golf gets its collective act together or it faces the loss of the very facilities it needs to sustain itself over time.

It’s tough to grow a game without places to grow it.

VISIT SCGA.ORG

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2021

SCPGA TOURNAMENT RESULTS

MIXED PRO-PRO CHAMPIONSHIP David Podas and Hannah Haythorne are the Champions of the first event of the year at SeaCliff Country Club for the Mixed Pro-Pro Championship.

This Section tournament serves as the inaugural Mixed Pro-Pro Championship, where each two person team was made up of one Male PGA Professional and one Female PGA Professional. The event was Triple Play format; Six Holes Scramble, Six Holes Four-Ball and Six Holes Pinehurst.

FULL RECAP / PHOTO GALLERY

M E M B E R - A S S O C I AT E C H A M P I O N S H I P SCPGA Member Ryan Kennedy, PGA, of Rustic Canyon Golf Course and Associate Ryan Nomura of Spanish Hills Country Club, claimed top honors at the MemberAssociate Championship firing a seven-under par, 65.

Special thanks to LiquidIV, GT Golf Supplies, Scott Mallory, PGA, and the staff at The Journey at Pechanga for their support of the Championship.

FULL RECAP / PHOTO GALLERY 24

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PRO-CLUB MEMBER CHAMPIONSHIP Kyle Mendoza, PGA, and Ryan Wilkins of The Farms Golf Club are the 2021 Pro-Club Member Champions at Palos Verdes Golf Club after carding an eight-under par, in the Four-Ball format.

Thank you to Palos Verdes Golf Club and host Professional Jim Gormley, PGA, for hosting the Championship. Grateful appreciation to our partners of this event; Garmany, GolfBuddy, True Temper, Aso Water and the PGA TOUR. FULL RECAP / PHOTO GALLERY

FOUR-BALL CHAMPIONSHIP

Congratulations to Chris Lungo, PGA, and Michael Jack, PGA, from Rancho Santa Fe Golf Club for their nine-under par victory at the 2021 Four-Ball Championship hosted at Dove Canyon Golf Club!

Congratulations to Marty Matsuzaki, PGA, of Toscana Golf Club for carding a Hole-In-One on the 7th hole, taking home the hole-in-one pool prize of $2,185.

Special thanks to host facility Dove Canyon Golf Club and Assistant General Manager, Tony Letendre, PGA for their hospitality.

FULL RECAP / PHOTO GALLERY SCPGA.COM

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PHOTO: Olin Dutra, SCPGA President 1941-44

BANNER OF LEADERSHIP B Y: T O M A D D I S I I I , P G A

SCPGA CHIEF EXECUTIVE OFFICER/CEO TA D D I S @ P G A H Q. C O M

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s we head into our Centennial celebration in 2024, history means something, of course. The SCPGA is no different from any other organization that works for its members and desires to grow its business - serve the members and grow the game - read familiar?

It surely does and has for over 100 years for the PGA of America and nearly 100 years for the Southern California PGA. From 1924 and the formation of the Southern California Section with the original 30 PGA members and 25 clubs and courses listed on the original Charter we’ve been dedicated to the betterment of PGA professionals. The original signors, and their clubs and courses, of the Charter were Gwyn Bowman of La Cumbre CC; Ernest Martin of Montecito CC; Paul Scott of Flintridge CC; Mel Smith of the then Pasadena CC; Chick Fraser, Midwick CC in Alhambra; Grant Halstead, San Gabriel CC; 26

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Harry Pressler of Hacienda; Jack Malley of Annandale; J. A. Patterson, Griffith Park; Louis Berrien and Jack Jacobs of Wilshire CC; George and Arthur Merritt, Brentwood CC; Jow Norwood and Vic Delberto of Los Angeles CC; Tom Stevens, California CC in Culver City; George Martin, Virginia CC; Dick Linares, Municipal Golf Links of Long Beach; Arthur Clarkson, Rancho GC; Ed Gayer, Hillcrest CC; James Fisk and Vic Owen of Palos Verdes CC; Louis Scott of Chula Vista CC; Robert Simpson and Chris Dietrick of Coronado CC. We’ve been fortunate to have a chain of leaders as our Past Presidents from our first Mr. Malley through to our current president, Robin Shelton (featured on the cover of this PROgram).

PHOTO: Willie Hunter, SCPGA President 1926-31

Following Mr. Malley was Willie Hunter, Lew Scott, Mr. Hunter again, Joe Novak, Olin Dutra, George Lake, Mr. Hunter for the third time, Harry Bassler, Ellsworth Vines, Bud Oakley, Guy Bellitt, Dick Boggs, Howard Smith, A.J. Lazane, Mr. Smith again, Pat Rielly, Mr. Smith for his third time, Frank Morey, Skip Whittet, myself, Bob Lovejoy, Andy Thuney, Perry Dickey, Jerry Anderson, Tom Sargent, Scott Walter, Bill Hulbert, Greg Frederick, Dave Carollo, Pat Casey, David Foster, Mr. Casey again, Scott Stubbs, Jason Taylor, Jeff Johnson, John McNair, Todd Keefer, Tony Letendre and as noted earlier Robin Shelton, your current president. Quite the roster of Presidents for the Section and no wonder that we’re considered one of the

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leading Sections in the PGA of America with our great history of leadership.

Three of our former Section presidents have gone on to serve as PGA of America presidents - Joe Novak, 1949-1951, Pat Rielly, 19891990, and yours truly 1995 & 1996 (Paul Levy was president 2017 & 2018 while he was a member of our Section but was Section president in South Texas).

Some of our presidents have gone on to serve the PGA as members of the PGA Board of Directors including Novak, George Lake, Bud Oakley, Howard Smith, Rielly, myself, Perry Dickey, Tom Sargent, Bill Hulbert and currently John McNair. The records going back are a little unclear so I hope I was able to include everyone who served since our Sections formation in ‘24. As an aside,

Quite the roster of Presidents for the Section and no wonder that we’re considered one of the leading Sections in the PGA of America with our great history of leadership.

PHOTO: Ellsworth Vines, SCPGA President 1955

our Section was a member of different Districts until the 50’s. We were in districts with Colorado and Utah for a while and our District now includes Hawaii and Northern California. Interesting.

With the long line of leadership the Southern California Section has developed and enjoyed, all of us should be proud of those who have developed interest and the motivation to carry the banner of leadership. We thank every one of them and thank you for your continuing interest to add to the history of the SCPGA. SCPGA.COM

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CHAPTER CORNER S TAY C O N N E C T E D W I T H YO U R C H A P T E R

M E T R O P O L I TA N

SAN DIEGO

Welcome to the 2021 Chapter Board members; President / Chapter Rep - Cameron Carr Vice President / Sponsors - Hide Yoshinaga Secretary / Special Awards - Rick Stegall Honorary President - Vic Placeres Tournament Chair - Joe Grohman Education Chair - Andy Thuney Tournament Co-Chair - Chris Valeriano Director / Associates - Larry Atlas Director / Teaching - Tim Boomer Director / Tournament Co-Chair - James Schacht Director / Special Awards - Angela Buzminski

Please Welcome Michael Gainey, PGA to our Board of Directors. SD Chapter Special Awards is underway and the winners will be announced at the Spring Meeting

Upcoming Meetings: Spring Virtual Meeting, April 19th 10a-11am, via Zoom, Pro-Assistant, May 3rd, Valencia CC, 9-11am

Upcoming Meetings: Spring Virtual Meeting, Tuesday, March 30th, via Zoom.

Follow: Facebook @scpgametrochapter Instagram @metro_chapter_scpga

N O RT H E R N Follow @northernchapter on Instagram!

D E S E RT Follow scpga_desertchapter on Instagram!

Congratulations to Brian Smock and Tim Paurn of Coronado GC for winning the SD Chapter 4-Ball Championship. The next event will be on March 15 at our Spring Meeting Golf Event at Enagic Golf Course at Eastlake.

Congratulations to Kyle Mendoza for competing in and making the cut at the Farmers Insurance Open!

Follow: scpga_sdchapter

INLAND EMPIRE The IE Board is the same currently as last year. President Ryan Prior, VP Vinnie Bertagna, Secretary Ian Ott, Board Member Randy Chang, and Honorary President Steve Adamiak We look forward to kicking off our IE Chapter tournament year on Monday, February 15th in the high desert at Spring Valley Lake. We appreciate Head Professional Mike Pearson and his staff hosting the chapter for this first event of the year.

VIEW FULL CHAPTER BOARD ROSTERS

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PARTNER DIRECTORY Interested in partnering with the SCPGA? Contact Dave Kuhn, dkuhn@pgahq.com.

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AFTERSHOKZ Ron Castillo, Sales Rep ron_castillo@hotmail.com Kerry Walker, Sales Rep kw.pro2@outlook.com AHEAD Ed Budz, Sales Rep ed.budz@cuttersales.com AM & E

Ed Budz, Sales Rep ed.budz@cuttersales.com AMY SPORT Amy Lipton, President and CEO amy@spitfirepetite.com ANDERSON ORD Daniel Hegney, Sales Rep dhegney@andersonord.com ANTIGUA Chris Alcocer, Sales Rep chrisagolf@yahoo.com BELYN KEY Betsy Rittenhouse Besty@BelynKey.com BLAST MOTION Brian Judd, Golf Channel Manager bjudd@blastmotion.com Megan Miller, Sports Activation Manager mmiller@blastmotion.com BRIDGESTONE GOLF John McFarland, Sales Rep jmcfarland@bridgestonegolf.com BIG GAME GOLF Richard Lesniak rlesniak@biggamegolf.net

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CALIFORNIA CANOPY Matt Sulli, President and Founder msulli@californiacanopy.com CIG/GIS Greg Twiggs gtwiggs@gpins.com CLEVELAND/SRIXON/XXIO Matt Elms, Regional Team Leader MattElmes@clevelandgolf.com David Myrdahl, IND Sales Rep (Desert & SD) davidmyrdahl@clevelandgolf.com CLUB CAR Adam Burke, Golf Club Sales Leader-West adam_burke@irco.com Kevin Kalner, Golf Club Sales Rep- San Diego kevin.kalner@clubcar.com Buck Morrow, Golf Club Sales Rep- Desert and LA Buck.Morrow@clubcar.com COBRA PUMA Michael Hall, Director of Sales - Western michael.hall@cobrapuma.com COLLO APPAREL Tom Hurst thurst@colloapparel.com CRYSTALPLUS Anh Nguyen anh@crystalplus.com CUTTER&BUCK Ed Budz, Sales Rep ed.budz@cuttersales.com

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DRIFT DISTILLERY Michael Speakman Speakman@cox.net EVOLVE GOLF Daniel Fountain, Sales Rep daniel@evolvegolf.com EPEC GOLF Chris Reh, Vice President - Sales creh@epecgolf.com E-Z-GO Joe Martin, Sales Rep jmartin2@textron.com Peter Restino, Regional Sales Director prestino@Textron.com Austin Stinson astinson@textron.com E-Z-UP Eric Hernandez, President erichernandez@ezup.com Brittany Clark, Account Support Rep BrittanyClark@ezup.com

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FLAGD Troy Parish, Owner tparish@flagdgolf.com FLUIDLYTIX Rob Langley, Owner robert.langley@voltecommunications.com FOREUP Ed Baker ebaker@foreup.com FOOTJOY Shane Voelker, Sales Rep Shane_voelker@Acushnetgolf.com FOREFITNESS GOLF PERFORMANCE Ken Mengel, Owner/Certified Trainer ken@forefitnessgolf.com Mark Spinelli, Owner/Certified Trainer mark@forefitnessgolf.com GARMANY GOLF & TRAVEL Bud Garmany, Owner bud@garmanygolf.com Lauren Moy, VP of Operations Lauren@garmanygolf.com GLOBAL TOUR GOLF Ben Malamitsas, Sales Rep ben@ggolf.com Patrick Coughlin, Regional Manager patrick@ggolf.com Garrett Smith, Sales Rep garrett@ggolf.com GOBATRI Michele Danus michele@gobatri.com GOLFCRITIQUE.COM Ashley Huizing ashley.huizing@golfcritique.com GOLF BUDDY Doug Campbell, National Sales Director doug.campbell@golfbuddyglobal.com Ron Castillo, PGA ron_castillo@hotmail.com Kerry Walker, Sales Rep. kw.pro2@outlook.com GOLF GENIUS Nick Wolfe, Vice President of Sales nick.wolfe@golfgenius.com Bobby Trunzo, Director of Sales - West bobby@golfgenius.com GOLF PRIDE Deedee Lasker, Sales Rep DeedeeLasker@Eaton.com GOLF PRO PAYMENTS Andrew Reeves andrew@golfpropayments.com GOLF SCORECARDS Mike Suckling, Sales Rep mike@golfscorecards.com Renee Mangus, General Manager renee@golfscorecards.com HAUS OF GREY Travis Johnson, Co-Founder/President travis@hausofgrey.com Ashley Johnson, Co-Founder/President ashley@hausofgrey.com HOLE IN ONE USA Andrew Workman, Marketing Director andrew.workman@nfp.com HJ GLOVE Bo Lee, VP of Sales bo@hjglove.com IFGFIT Seiji Liu, COO seiji@ifgfit.com Brittany Angiuli, Mrktg, Comm, Sales Man. brittany@ifgcure.com IKONIK GOLF Peyton Randolph peyton@ikonikgolf.com IMPACT Ronnie Henderson, Business Dev. Manager RonnieH@ImpactCanopy.com IMPERIAL David Shaffer, Sales Rep dshaffer@paifashion.com

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JANI KING Ian Anderson, Regional Director ianderson@janiking.com JUNIOR GOLF HUB Danny Ddan, Business Development Executive danny@juniorgolfhub.com

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KBS SHAFTS Rhett Taylor, Marketing Manager Rhetttaylor@fstshafts.com Caitlin Minville, Sales Man.,US & Int Dist. caitlinminville@fstshafts.com KT TAPE Ed Terris ed.terris@kttape.com LINKSOUL Mary Seymour, Sales Rep. mary@linksoul.com LIQUID IV Glenn Rich, Marketing Manager glenn.rich@liquid-iv.com Alaina Bergsma, Partnership Coordinator alaina@liquid-iv.com MAUI JIM Keith Achman, Western Reg. Man. - Golf & Tennis kachman@mauijim.com Giovanna Ascolani, Account Executive gascolani@mauijim.com

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NIKE Jordan Kennedy, Sales Rep - San Diego jordan.kennedy@nike.com NIKE GOLF SCHOOLS/CAMPS Jason West jwest@ussportscamps.com PACIFIC PALMS RESORT Dave Youpa dyoupa@pacificpalmsresort.com PEPSI Dylan Buik, Food Service Sales Rep dylan.buik@pepsico.com Sarah Blesse, Foodservice Sales Manager Sarah.Blesse@pepsico.com PRECISE YARDAGE BOOKS Scott Brady, Owner preciseyardagebooks@gmail.com PRO TAG Schenk Gordon, Owner Gordon@protag.com RAPSODO Geoff Hodgkins, Manager - Golf Sales geoff@rapsodo.com RK FITNESS Roy Khoury, Owner rkhoury@rfktraining.com

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TAG MARSHAL Tom Cox, Vice President of Sales Tom.cox@tagmarshal.com Jim Ireland, Sales Rep jirelandua@gmail.com TAYLORMADE Greg Cesario, Regional PGA Staff Manager greg.cesario@tmag.com TITLEIST Troy Denslow, Titleist Sales Director Troy_Denslow@AcushnetGolf.com TPC DANZANTE BAY Rich Taylor, Director of Golf Development rich.taylor@vgloreto.com TRAVIS MATHEW Leif Sunderland, Marketing Director lsunderland@travismathew.com Justin Murphy, Brand Marketing Manager JMurphy@travismathew.com TRUE TEMPER David Walker, Sr. Director of Sales & Tour Operations david.walker@truetemper.com TRUE SPEC Holly Marksbury, Marketing Manager holly.marksbury@truespecgolf.com Ziff Steve, Lead Master Fitter steven@truespecgolf.com TURFHOUND Brian Golden, Sr. Vice President btgolden13@gmail.com UNDER ARMOUR Jim Ireland, Sales Rep jirelandua@gmail.com UNDERPAR.COM Greg Knuth, US Director greg@underpar.com US FOODS Mark Mejia, District Sales Manager – SoCal mark.mejia@usfoods.com Blake Ghavami, New Business Manager blake.ghavami@usfoods.com US KIDS John Bryan, Vice President, Coaches Institute jbryan@uskidsgolf.com US SPORTS CAMPS Jason West, Senior VP - Golf, Rugby JWest@ussportscamps.com WILSON SPORTING GOODS Joakim Rising, Territory Manager joakim.rising@wilson.com YAMAHA yamaha-motor.com YOUNG POWER WATER Kan Zhang shanghaixo@yahoo.com ZAPPOGEN Sean Shevel sean.shevel@zappogen.com

SCNS SPORTS FOODS Bill Stewart, Chief Operating Officer bill@golfenergybar.com Samantha Masciarelli, West Territory Manager samantha@golfenergybar.com SHADE ATHLETICS Emily Loughan shadeathletics@gmail.com SKYGOLF Paul Calabrase, National Sales Manager pcalabrase@skyhawke.com SOUTHERN CALIFORNIA COLLEGE GOLF EXP. Josh Jacobs, CEO joshua@playtga.com STERLING CUT GLASS John Suveges, Sales Rep johnsuveges@cox.net STORYI GOLF Sam Yi, Owner sam.lw.inc@icloud.com SUPERSPEED GOLF Kyle Shay, CEO and Founder kyle@superspeedgolf.com SWINGTHOUGHT Mary Ann Baber maryann@swingthough.com

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The Graffis Report GOLF INDUSTRY 2020—YEAR IN REVIEW

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Bandon Trails, Bandon, Oregon NGF Member: 1476229

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