The Scout Guide Jacksonville Beaches, Volume 2

JACKSONVILLE BEACHES & PONTE VEDRA F L O R I DA

2

CITY GUIDE

ADVANCED AESTHETIC PROVIDERS

AUDREY COLEMAN, PA- C 904.483.9381 audrey.coleman@elase.com i audrey_aestheticpa

Kellee Murray, DNP 904.372.3395 kellee.murray@elase.com i kellee.dnp

42 EAST COAST DRIVE | SUITE 201 | ATLANTIC BEACH, FLORIDA

With more than 13 years of combined experience, Kellee Murray and Audrey Coleman share a thoughtful approach to aesthetic medicine — one grounded in science, guided by proportion, and inspired by the belief that patients deserve to feel confident and empowered through every season of life.

Choosing to partner with Elase Med Spa, they specialize in injectables, facial balancing, and regenerative treatments, practicing by a philosophy that is internationally recognized to reflect the timeless principles of the golden ratio: balance, harmony, and natural beauty.

Together, they’re excited to bring their perspective to the heart of Atlantic Beach, offering education, conversation, and a glimpse into their evolving vision for aesthetic care that feels both elevated and approachable.

Cheers!

Audrey & ellee K

MARTHA GIBSON Editor . Owner

THE SCOUT GUIDE®

vol. 2

JACKSONVILLE BEACHES & PONTE VEDRA

A COLLECTION The Scout Guide ( TSG ) is a collection of city guides that highlights the premier artists, artisans, and entrepreneurs nationwide.

A COMMUNITY TSG is about people. We celebrate the faces behind the places and products that we love; value craftsmanship; and seek out the authentic , unique, and genuine.

We connect people with makers, experts, and each other.

A LIFESTYLE For both locals and travelers, TSG provides inspiration and information for living beautifully, living well, and living like an insider—wherever you are.

Follow Martha for an insider’s view on where to go, what to do, and where to shop in Jacksonville Beaches & Ponte Vedra.

THESCOUTGUIDE.COM/JACKSONVILLE-BEACHES TSGjacksonvillebeaches

The Scout Guide Jacksonville Beaches

ANNA MERKEL, pt, dpt, ncpt Doctor of Physical Therapy Playa Pilates Founder

PRIVATE PILATES • SMALL-GROUP REFORMER CLASSES • SEMI-PRIVATE PILATES PHYSICAL THERAPY • THE SCHROTH METHOD FOR SCOLIOSIS 904.648.0485 | playapilatesab.com | i playapilatesab

Official P h ot og r a p h e r of

JACKSONVILLE BEACHES & PONTE VEDRA V2

772 . 3 4 1 . 4 0 7 0 | E MMI C L AI RE . COM | i E MMI C L AI RE P H OTO

Official Photog rapher of

Specializing in branding, small events, real estate ( including drone ) , families, and working with children with special needs

JACKSONVILLE BEACHES & PONTE VEDRA V2

Jaiden Detrick Founder

904.716.8692 | JASHLEACAPTU RES.COM | i JASHLEACAPTU RES | f JASHLEACAPTU RES.REALESTATE

TAT TO O I N G | LU X U R Y P I E R C I N G | P E R M A N E N T F I N E J E W E L R Y

AFTON + CLARK

2 9 S E M I N O L E R OA D | AT L A N T I C B E AC H , F LO R I DA | 9 0 4 . 3 5 1 . 8 2 4 1

THISISTEXASSUN.COM | i THISISTEXASSUN

904.571.5262 R E G A L G R O U PJA X . C O M i R E G A L G R O U PJA X

HEATHER PEREZ-HOLLIS Real Estate Advisor

A native of the Beaches area, Heather Perez-Hollis grew up in Oceanwalk and brings an insider’s perspective to life on the coast.

With years of experience navigating Northeast Florida’s ever-evolving real estate market, Heather has become a go-to advisor for buyers and sellers seeking more than just a transaction— they’re also looking for a trusted guide. Known for her sharp intuition, local expertise, and vibrant energy, she has a natural ability to match people with the lifestyle they’ve been dreaming of.

A proud graduate of UNF and lead member of The Regal Group, Heather blends professional excellence with a deeply personal touch. Whether you’re making your first move or your forever one, she makes the process feel effortless, informed, and fun.

TOP PRODUCER YEAR AFTER YEAR Ranked # 66 by JBJ out of 12,000+ agents for 2024 | Ranked # 28 by JBJ out of 12,000+ agents for 2023 Ranked # 23 by JBJ out of 12,000+ agents for 2022 | Ranked # 3 company-wide for volume sold in 2022

SCOUTING

DEATH TO DEMENTIA A Counter-Culture Approach to the Current “Acceptance” of Alzheimer’s Disease deathtodementia.com | i deathtodementia

for a CAUSE

SPINA BIFIDA OF JACKSONVILLE Our “Love What Drives You” campaign is a heartfelt initiative aiming to empower families affected by spina bifida with greater mobility and freedom. spinabifidajax.org | i spinabifidajax

Captain Shepherd

Captain Chelsey

Our sailboat, named in honor of our beloved daughter, Adelaina Mae, embodies our family’s spirit and passion. We invite you to join us aboard the Adelaina Mae for a unique and memorable sailing experience.

Whether you’re seeking adventure or relaxation, we’re excited to share the beauty and excitement of sailing with you.

904.864.8396 • i SAIL_JAX_CHARTERS

280 VILLAGE MAIN STREET | SUITE 950 PONTE VEDRA BEACH, FLORIDA 904.686.1501 | JOHNCRAIGCLOTHIER.COM i JOHNCRAIGCLOTHIER

1435 NAL DO AV E N UE � SUIT E 3 � JAC K S O N V I LLE , F LO R I DA � 9 0 4 . 2 4 0. 0 7 77

E ve n t s 2 0 2 0 i s a f u l l - s e r v i ce c a t e r i n g a n d p r o d u c t i o n co m p a n y .

We h a ve e ve r y t h i n g yo u co u l d e ve r n e e d t o p l a n t h e p e r fe c t ce l e b ra t i o n — n o m a t t e r h ow b i g o r s m a l l .

706 . 5 3 3 . 4 6 2 8 · EVEN TS 2 0 2 0. COM · i EVEN TS 20_20

Floral design for corporate events, weddings, and everything in between.

706.414.4150 | i WINDLEY_KEY

SCOUTING THE BEST OF LOCAL ACROSS THE COUNTRY Helping you discover and connect with local businesses from coast to coast since 2010. Each beautifully crafted city guide features the best local businesses, artisans, and entrepreneurs across the country.

Uncover a world of homegrown and independently owned businesses. Our stunning print publications and vibrant online presence, featuring curated editorial pieces and engaging social media, bring their stories to life.

Explore

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FLORIDA COLLECTION

30A & DESTIN | GULF COAST JACKSONVILLE BEACHES & PONTE VEDRA JUPITER & PALM BEACH GARDENS OCALA | ORLANDO TAMPA & ST. PETERSBURG TREASURE COAST

Visit our website to learn more

THE #1 SOURCE FOR FABRIC PROTECTION ACROSS THE UNITED STATES SINCE 1971 912.230.6293 � COASTALEMPIRE.FIBERSEAL.COM i FIBERSEAL_COASTALEMPIRE � f FIBERSEAL OF THE COASTAL EMPIRE

Tory Hamlin and Jaiden Detrick Founders & Owners

The Studio Next Door is a photography rental studio and event space. We’re a kid-friendly, all-inclusive space designed to welcome creatives, families, and everyone in between.

5529 ROOSEVELT BOULEVARD | JACKSONVILLE, FLORIDA 904.419.3860 | STUDIONEXTDOORJAX.COM | if STUDIONEXTDOORJAX

Bryan Kinser, Owner + Contractor

THE CONTRACTOR YOU CAN TRUST FOR BETTER SERVICE, BETTER COMMUNICATION, AND BETTER PRICES. Our team is built from locals who excel at making an impact in their communities, whether it’s through a project or volunteering. With decades of combined experience, we’re prepared for any job, from smalls repairs to complicated projects.

You can count on us as your neighborhood contractor.

904.707.6546 | ADVOCATERESTORATIONFL.COM | i ADVOCATERESTORATION

S ERV I N G AL L O F N OR T H F LOR IDA AR TI FI C I A L T URF · P U T T IN G G R E E N S · L ANDSCA PE DESI G N & I NSTA LLATI O N LANDSCA PE L I GHT I N G · H A R DS CA P E & PAV ERS · LAWN MA I NTENA NCE

90 4. 887. 2 376 SUTH ERLI NLAWN.CO M i SUTH ERLI NLA NDSCA PE

Jacky and Yrma Co-Owners

PROFESSIONAL LUXURY EXPERIENCE Our team is dedicated to + passionate about bringing premier services to your home, short-term or business. From cleaning to organizing, we customize our services based on each family’s needs.

904.415.8244 | LOSANDESCLEANINGSERVICES.COM if LOSANDESCLEANING

MELAN IE CRASS

OLIVIA EDWARDS

MAUREEN PORCELLI BUSH Founder & CEO

904.233.6380

NEATJAX.COM

i NEATJAX

2208 Hunterwood Court • Jacksonville, Florida 904.878.7665 • tauruspools.com i tauruspoolsjax • f tauruspools

SPECIALIZING IN RESIDENTIAL NEW POOL CONSTRUCTION AND REMODEL REMODELING

WHAT MARTHA IS ORDERING AT

a e lik

HER FAVORITE SPOTS AROUND TOWN

DINE LOCAL B E ST B REAKFAST

C INOT T I’S BA KE RY | T h e Watson Breakfas t Sandwi ch EG G B OY | D a zed and C onf us ed SOUT HE RN G ROUN DS | L ox and C ream C hees e

B E ST B R UN CH JOSE PHIN E AVON DA LE | Pros ci utto Benedi ct M A RKE R 32 | B e i g n e ts a n d H uevos R anchero Tos tada

B E ST LUN CH A NG IE ’S SUBS | The Peruvi an N I NETEEN AT TPC SAWG RAS S | TPC ’s Si gnature Pretzel SA F E HA RB OR SEA FOOD | B la ckened Mahi and F ri ed O y s ters TAC OLU | R os a a n d T h e B r i sket Tacos on a L ettuce Wrap THE B EA RD E D PIG | P u lled Po rk Sandwi ch and Mac and C hees e THE L OCA L | Ah i T una Poke Nachos

B E ST DAT E N I GHT B RIN E | C a v i a r Na ch os (p i ctured on l ef t) CAT ULLO’S ITA LIA N | Ara nci ni and Sunday Sup p a M IDTOW N TA B LE | B ucati ni C arb onara R ESTAURA NT O RSAY | P E I M u s s el s and Pan R oas ted Duck Breas t THE CA PITA L G RILLE | T u n a Tartare and F i l et M i gnon NORT H B EAC H F ISH CA MP | R oas ted C od F i l l et THE F ISH C OM PA N Y | S tea m ed O y s ters and C ajun L i ngui ni

B E ST DRIN K SPOTS CASA M A RINA HOT E L | PA LM S PANTRY | STR INGS | SID ECAR THE G RA PE A N D G RA IN EXC HA NGE | GR EY M ATTER DISTIL L ERY

LINDSAY Owner

YOUR NEW FAVORITE WINE AND BEER BAR J ACKSONVILLE, FLORIDA · 904.649.6707 14500 BEACH BOULEVARD · JACKSONVILLE, i THEPALMSPANTRY

Palms Pantry Staff

YOU’VE DONE YOUR FACE — NOW DO THE REST.

Helping women gain back self-confidence through advanced women’s health and therapy.

PELVIC FLOOR TREATMENTS HORMONE THERAPY SEXUAL WELLNESS

Leaking? Low libido? Hot flashes?

We fix that.

904.595.6066 VERITEWELLNESS.LIFE

DR. ERICA IMAOKA, DNP, CNM CERTIFIED NURSE MIDWIFE Owner

The Rahm Celebrity Golf Tournament is a four-day event benefiting St. Jude Children’s Research Hospital. A mutual love for golf and for St. Jude Children’s Research Hospital brought actor Kevin Rahm and tournament chairman Clarke Rheney together for this annual tournament hosted at the beautiful TPC Sawgrass.

SONGWRITERS NIGHT | PAIRING PARTY | GOLF TOURNAMENT | SOIRÉE

904.510.6059 | THERAHMGOLF.ORG | i RAHMCELEBRITYGOLFTOURNAMENT

DAISIA GRAFTON, Owner

CUSTOM BALLOON INSTALLATIONS � FULL-SERVICE EVENT PLANNING � PERSONALIZED PARTY FAVORS 222 1st Street | Neptune Beach, Florida | 904.372.0894 | thesaltysoiree.com | i thesaltysoiree

SMALL BUSINESS OWNERS DOING BIG THINGS

The Scout Guide—helping you discover and connect with local businesses from coast to coast since 2010.

THE SC OUTGUIDE.CO M

Florid 1 7 5 R A I N I E R L A N E • S U I T E 7 • S T. J O H N ’ S , F L O R I D A FLEURDELISBOUTIQUEFLORIDA.COM • i FLEURDELISBOUTIQUEFLORIDA

Directory JACKSONVILLE BEACHES

PLACES TO STAY Hotel Palms One Ocean

PLACES TO DINE Angie's Subs Brine Catullo’s Italian Cinotti's Bakery

PONTE VEDRA

Egg Boy

The Bearded Pig

Josephine Avondale

The Capital Grille

Marker 32

The Fish Company

Midtown Table

The Local

NINETEEN at TPC Sawgrass North Beach Fish Camp Restaurant Orsay Safe Harbor Seafood Southern Grounds TacoLu

PLACES TO GATHER Casa Marina Hotel Grey Matter Distillery Palms Pantry Sidecar

Strings Sports Brewery The Grape and Grain

PLACES TO SHOP DASH Fleur de Lis Boutique Florida John Craig Clothier Odin's Eye Coffee

HOME SERVICES Advocate Roofing

Playa Pilates Serotonin Centers

and Restoration

Skin Spa

Beaches Fence Deck

Verite Wellness

and Pergolas Events 2020 FiberSeal of the Coastal Empire Los Andes

PHOTOGRAPHY NEEDS EmmiClaire Photography

The Salty Soirée

Cleaning Services

J Ashlea Captures

This is Texas Sun

Neat Jax

The Studio Next Door

Windley Key Florals

Sutherlin Lawn Landscape Taurus Pools

THINGS TO DO Jacksonville Jaguars Game Jacksonville Jumbo

MOVING EXPERTS Christina Swyers Real Estate

HEALTH AND WELLESS

Shrimp Game

Advanced Aesthetics

Sail Jax Charters

Providers

Heather Perez - Hollis Real Estate

BUILT FOR YOUR NEXT CHAPTER RIGHT HERE IN NORTHEAST FLORIDA Christina Swyers Owner, Operator, and Licensed Realtor More than a decade of real estate expertise, licensed in Florida and Missouri, founder and team owner of Prime Living Properties

LUXURY LIVING. FAMILY FOCUSED. PURPOSE BUILT. At Prime Living Properties, real estate is a chance to align your lifestyle and values, with your next chapter. We specialize in luxury relocations, lifestyle driven sales, and builder partnerships across Florida and beyond.

Our mission is to create seamless, personalized experiences rooted in integrity, growth, and care. From coastal homes to cross country moves, we guide families, professionals, and investors with clarity and connection.

Backed by a trusted global network, we serve clients nationwide with real estate that feels purposeful, supportive, and built to last.

LIFESTYLE & LUXURY- HOME MARKETING SPECIALIST MULTI - STATE RELOCATION SERVICES NEW CONSTRUCTION & BUILDER EXPERT

Personalized support for Professionals • Families • Entrepreneurs • Investors

Serving all of Northeast Florida Fernandina • Jacksonville • St. Augustine • Palm Coast

PRIMELIVINGPROPERTIES.COM | i THEREALCHRISTINASWYERS | f CHRISTINASWYERS

Experience laid-back luxury in Jacksonville Beach with facials—from deep-cleansing to anti-aging— tailored to your skin’s needs for lasting results and ultimate relaxation. Established in 2013, Skin Spa is a trusted name recognized with hundreds of 5-Star reviews.

390 9TH AVENUE NORTH JACKSONVILLE BEACH FLORIDA 904.853.5131 ECOLUXESKINSPA.COM i SKINSPAJAXBEACH

904.838.9599 | BEACHESFENCEANDDECK.COM | i BEACHESFENCEDECK | f BEACHES FENCE, DECK AND PERGOLA

Left to Right: Jon Dolquist, Dolquist, partner, runs sales and customer relations.

Kyle Scharfenstine, Scharfenstine, partner, runs field operations and marketing.

Josh Jaime is our main foreman and expert craftsman. He is the artist and creator of all custom work we deliver.

SCOUTING THE BEST OF LOCAL FROM COAST TO COAST. THE SCOUT GUIDE IS A RESOURCE FOR BOTH LOCALS AND TRAVELERS.

BUSINESSES WORTH SUPPORTING.

PEOPLE WORTH MEETING.

STORIES WORTH HEARING.

9 0 4.46 8. 6 3 4 6 · O D I N S E Y E C O FFE E. C O M · i f O D IN S EYEC O FFEE

LO CAL A N N UA L

EVENTS The story begins in our print guide and continues online. Follow along for an insider’s view of where to go, what to do, and what not to miss in our local community.

TSGjacksonvillebeaches • thescoutguide.com/jacksonville-beaches

FALL 2025 THU RS DAY NI G H T NO RT H BEACHES ART WA LK | Year R ou nd JAGUA RS FO OT BA L L SEAS O N | Septem b er 2 02 5 – Janu ary 2 02 6 F LO RI DA F I N F EST | Septem b er 12 – 13 D EAT H TO D E M ENT I A WI N E D INNE R | Septem b er 19 JAC KS ONVI L L E SY M P H O N Y ORC H EST R A SEASO N OPENE R | Septem b er 2 6 SP OOKTACULA R AT T H E JAC KS O N V I L L E Z O O A ND GA R DENS | Octob er Weekends SEA A N D SKY A I R SH OW | Octob er 2 5 – 2 6 ST. JO H NS TOW N C ENT E R HO L I DAY SPECTACULA R | Novem b er F LO RI DA vs . G E O RG I A GA ME | Novem b er 1 S UP ER G I RL S U RF P RO C O NT EST A ND FEST IVA L | Novem b er 7 – 9 PO RC H F EST | Novem b er 8 DEAT H TO D E M ENT I A A N D TH E SCOUT GUIDE JACKSO NV ILLE OYST E R R OAST | Novem b er 8 CITY O F JAC KS O N V I L L E VET E RANS DAY PA R A DE | Novem b er 11

WINTER 2025 C H RI ST M AS M A D E I N T H E S OUT H | Novem b er 2 8 – 30 JAC KS O N V I L L E LI G H T BOAT PA R A DE | Novem b er 30

D EC K T H E C H A IRS | D ecem b er BLAC K H AW K BLU F F C H RI ST MAS LIGHTS | D ecem b er BEAC H ES NO RT H PO L E EXPR ES S | D ecem b er TOTA L LY LI T: A H A N U K K A H CE LE BR AT IO N | D ecem b er C H RI ST M AS I N AVO N DA LE | Early D ecem b er F I RST C OAST D ES I G N SHOW | D ecem b er 4 – 7 A N N UA L G I NG E RB REA D E XT R AVAGA NZA | D ecem b er 6 – 27 TA X SLAY E R GATO R B OW L | D ecem b er 27 R I V E RS I D E C RA FT BE E R FEST | Late Winter JAC KS O N V I L L E BOAT SHOW | Janu ary 24 – 2 6 F LO RI DA STE M A N D H EA LT H EXPO | Feb ru ary 7

SPRING 2026 JAC KS O N V I L L E SP RI NG HO M E A ND PAT IO SHOW | March 6 – 8 GAT E R I V E R R UN | March 7 TH E P LAY E RS C H A M P I ONS HIP | March 11 – 16 JAC KS O N V I L L E JU M B O SH RI M P SEASO N | April – Septem b er JAC KS O N V I L L E S C I ENCE FEST IVA L | April JAC KS O N V I L L E JA Z Z FEST IVA L | April M A N DA RI N A RT F EST IVA L | April 4 – 5 SP RI NG I NG T H E BLU ES MUS IC FEST IVA L | April 10 – 12 SH RI M P F EST I VA L | May 1 – 3 R A H M C E L E B RI TY G O L F TOUR NA MENT | May 14 – 17

SUMMER 2026 GR EAT E R JAC KS O N V I L L E K I NG FI S H TOUR NA MENT A ND FEST IVA L | Ju ne JU N ET E ENT H | Ju ne 19 FOU RT H O F JU LY C E LE BR AT IO NS | Ju ly 4

Left to Right: Darnice O’Leary, Owner | Hannah Nelson, NP Cetera Bunche, Health Coach | Mary Daniel, General Manager Adam Klosterman, Esthetician

HORMONE OPTIMIZATION | MEDICAL WEIGHT LOSS AESTHETICS | RECOVERY AND IMMUNITY

4495 Roosevelt Boulevard | Suite 403 | Jacksonville, Florida 904.822.5663 | serotonincenters.com/jacksonville i serotonin_ortega | f serotonincentersjacksonvillefl

10550 DEERWOOD PARK BOULEVARD | BUILDING 200 | SUITE 220 | JACKSONVILLE, FLORIDA 904.776.9674 | DASHHOMELIVING.COM | i DASHHOMELIVING

LIVE. LOVE. LOCAL. The Scout Guide is a locally owned national brand dedicated to supporting small businesses in cities from coast to coast.

MARTHA GIBSON | Editor . Owner EMILY ALWOOD

J ASHLEA CAPTURES

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