With more than 13 years of combined experience, Kellee Murray and Audrey Coleman share a thoughtful approach to aesthetic medicine— one grounded in science, guided by proportion, and inspired by the belief that patients deserve to feel confident and empowered through every season of life.
Choosing to partner with Elase Med Spa, they specialize in injectables, facial balancing, and regenerative treatments, practicing by a philosophy that is internationally recognized to reflect the timeless principles of the golden ratio: balance, harmony, and natural beauty.
Together, they’re excited to bring their perspective to the heart of Atlantic Beach, offering education, conversation, and a glimpse into their evolving vision for aesthetic care that feels both elevated and approachable. Cheers!
Audrey&Kellee
MARTHA GIBSON Editor Owner
®
THE SCOUT GUIDE
JACKSONVILLE BEACHES & PONTE VEDRAvol. 2
A COLLECTION
The Scout Guide ( TSG ) is a collection of city guides that highlights the premier artists, artisans, and entrepreneurs nationwide.
A COMMUNITY
TSG is about people. We celebrate the faces behind the places and products that we love; value craftsmanship; and seek out the authentic, unique, and genuine. We connect people with makers, experts, and each other.
A LIFESTYLE
For both locals and travelers, TSG provides inspiration and information for living beautifully, living well, and living like an insider—wherever you are.
Follow Martha for an
JACKSONVILLE BEACHES & PONTE VEDRA V2
Specializing in branding, small events, real estate ( including drone ) , families, and working with children with special needs
JACKSONVILLE BEACHES & PONTE VEDRA V2 Official Photographer of
Jaiden Detrick Founder
TATTOOING | LUXURY PIERCING | PERMANENT FINE JEWELRY
HEATHER PEREZ-HOLLIS
Real Estate Advisor
A native of the Beaches area, Heather Perez-Hollis grew up in Oceanwalk and brings an insider’s perspective to life on the coast.
With years of experience navigating Northeast Florida’s ever-evolving real estate market, Heather has become a go-to advisor for buyers and sellers seeking more than just a transaction— they’re also looking for a trusted guide. Known for her sharp intuition, local expertise, and vibrant energy, she has a natural ability to match people with the lifestyle they’ve been dreaming of.
A proud graduate of UNF and lead member of The Regal Group, Heather blends professional excellence with a deeply personal touch. Whether you’re making your first move or your forever one, she makes the process feel e ortless, informed, and fun.
TOP PRODUCER YEAR AFTER YEAR
for a CAUSE
Our “Love What Drives You” campaign is a heartfelt initiative aiming to empower families a ected by spina bifida with greater mobility and freedom. spinabifidajax.org | i spinabifidajax
SPINA BIFIDA OF JACKSONVILLE
Captain Chelsey
Captain Shepherd
Our sailboat, named in honor of our beloved daughter, Adelaina Mae, embodies our family’s spirit and passion. We invite you to join us aboard the Adelaina Mae for a unique and memorable sailing experience. Whether you’re seeking adventure or relaxation, we’re excited to share the beauty and excitement of sailing with you.
Events 2020 is a full - service catering and production company. We have everything you could ever need to plan the perfect celebration no matter how big or small.
Floral design for corporate events, weddings, and everything in between.
706.414.4150 | i WINDLEY_KEY
SCOUTING THE BEST OF LOCAL ACROSS THE COUNTRY
Helping you discover and connect with local businesses from coast to coast since 2010. Each beautifully crafted city guide features the best local businesses , artisans , and entrepreneurs across the country.
Uncover a world of homegrown and independently owned businesses. Our stunning print publications and vibrant online presence, featuring curated editorial pieces and engaging social media, bring their stories to life. Explore THE
SCOUT GUIDE ® FLORIDA COLLECTION
30A & DESTIN | GULF COAST
JACKSONVILLE BEACHES & PONTE VEDRA
JUPITER & PALM BEACH GARDENS
OCALA | ORLANDO
TAMPA & ST. PETERSBURG
TREASURE COAST
Visit our website to learn more
Tory Hamlin and Jaiden Detrick
Founders & Owners
Bryan Kinser, Owner + Contractor
SERVING ALL OF NORTH FLORIDA
PROFESSIONAL LUXURY EXPERIENCE
Our team is dedicated to + passionate about bringing premier services to your home, short-term or business. From cleaning to organizing, we customize our services based on each family’s needs. 904.415.8244 | LOSANDESCLEANINGSERVICES.COM if LOSANDESCLEANING
Jacky and Yrma Co-Owners
MELANIE CRASS
OLIVIA EDWARDS
MAUREEN PORCELLI BUSH Founder & CEO
SPECIALIZING IN RESIDENTIAL NEW POOL CONSTRUCTION AND REMODELODELING
WHAT MARTHA IS ORDERING AT HER FAVORITE SPOTS AROUND TOWN
DINE LOCAL like a
BEST BREAKFAST
CINOTTI’S BAKERY | The Watson Breakfast Sandwich
EGG BOY | Dazed and Confused
SOUTHERN GROUNDS | Lox and Cream Cheese
BEST BRUNCH
JOSEPHINE AVONDALE | Prosciutto Benedict
MARKER 32 | Beignets and Huevos Ranchero Tostada
BEST LUNCH
ANGIE’S SUBS | The Peruvian
NINETEEN AT TPC SAWGRASS | TPC’s Signature Pretzel
SAFE HARBOR SEAFOOD | Blackened Mahi and Fried Oysters
TACOLU | Rosa and The Brisket Tacos on a Lettuce Wrap
THE BEARDED PIG | Pulled Pork Sandwich and Mac and Cheese
THE LOCAL | Ahi Tuna Poke Nachos
BEST DATE NIGHT
BRINE | Caviar Nachos (pictured on left)
CATULLO’S ITALIAN | Arancini and Sunday Suppa
MIDTOWN TABLE | Bucatini Carbonara
RESTAURANT ORSAY | PEI Mussels and Pan Roasted Duck Breast
THE CAPITAL GRILLE | Tuna Tartare and Filet Mignon
NORTH BEACH FISH CAMP | Roasted Cod Fillet
THE FISH COMPANY | Steamed Oysters and Cajun Linguini
BEST DRINK SPOTS
CASA MARINA HOTEL | PALMS PANTRY | STRINGS | SIDECAR
THE GRAPE AND GRAIN EXCHANGE | GREY MATTER DISTILLERY
Palms Pantry Sta
DR. ERICA IMAOKA, DNP, CNM
CERTIFIED NURSE MIDWIFE Owner
The Rahm Celebrity Golf Tournament is a four-day event benefiting St. Jude Children’s Research Hospital. A mutual love for golf and for St. Jude Children’s Research Hospital brought actor Kevin Rahm and tournament chairman Clarke Rheney together for this annual tournament hosted at the beautiful TPC Sawgrass.
SONGWRITERS NIGHT | PAIRING PARTY | GOLF TOURNAMENT | SOIRÉE
The Scout Guide—helping you discover and connect with local businesses from coast to coast since 2010.
Directory
JACKSONVILLE BEACHES PONTE VEDRA
PLACES TO STAY
Hotel Palms
One Ocean PLACES
TO DINE
Angie's Subs
Brine
Catullo’s Italian
Cinotti's Bakery
Egg Boy
Josephine Avondale
Marker 32
Midtown Table
NINETEEN at TPC Sawgrass
North Beach Fish Camp
Restaurant Orsay
Safe Harbor Seafood
Southern Grounds
TacoLu
The Bearded Pig
The Capital Grille
The Fish Company
The Local PLACES
TO GATHER
Casa Marina Hotel
Grey Matter Distillery
Palms Pantry
Sidecar
Strings Sports Brewery
The Grape and Grain
PLACES TO SHOP
DASH
Fleur de Lis Boutique Florida
John Craig Clothier
Odin's Eye Coffee
The Salty Soirée
This is Texas Sun
Windley Key Florals
THINGS TO DO
Jacksonville Jaguars Game
Jacksonville Jumbo
Shrimp Game
Sail Jax Charters
HOME SERVICES
Advocate Roofing and Restoration
Beaches Fence Deck and Pergolas
Events 2020
FiberSeal of the Coastal Empire
Los Andes
Cleaning Services
Neat Jax
Sutherlin Lawn Landscape
Taurus Pools
HEALTH AND WELLESS
Advanced Aesthetics
Providers
Playa Pilates
Serotonin Centers
Skin Spa
Verite Wellness
PHOTOGRAPHY NEEDS
EmmiClaire Photography
J Ashlea Captures
The Studio Next Door
MOVING EXPERTS
Christina Swyers Real Estate
Heather Perez - Hollis Real Estate
BUILT
FOR YOUR NEXT
CHAPTER RIGHT HERE IN NORTHEAST FLORIDA
Christina Swyers
Owner, Operator, and Licensed Realtor
More than a decade of real estate expertise, licensed in Florida and Missouri, founder and team owner of Prime Living Properties
LUXURY LIVING. FAMILY FOCUSED. PURPOSE BUILT.
At Prime Living Properties, real estate is a chance to align your lifestyle and values, with your next chapter. We specialize in luxury relocations, lifestyle driven sales, and builder partnerships across Florida and beyond.
Our mission is to create seamless, personalized experiences rooted in integrity, growth, and care. From coastal homes to cross country moves, we guide families, professionals, and investors with clarity and connection.
Backed by a trusted global network, we serve clients nationwide with real estate that feels purposeful, supportive, and built to last.
Personalized support for Professionals • Families • Entrepreneurs • Investors Serving all of Northeast Florida Fernandina • Jacksonville • St. Augustine • Palm Coast
Experience laid- back luxury in Jacksonville Beach with facials—from deep - cleansing to anti - aging— tailored to your skin’s needs for lasting results and ultimate relaxation. Established in 2013, Skin Spa is a trusted name recognized with hundreds of 5 - Star reviews.
390 9TH AVENUE NORTH
SCOUTING THE BEST OF LOCAL FROM COAST TO COAST.
THE SCOUT GUIDE IS A RESOURCE FOR BOTH LOCALS AND TRAVELERS.
PEOPLE WORTH MEETING.
STORIES WORTH HEARING.
LOCAL ANNUAL
EVENTS
The story begins in our print guide and continues online. Follow along for an insider’s view of where to go, what to do, and what not to miss in our local community.
