JACKSONVILLE BEACHES & PONTE VEDRA F L O R I DA
2
CITY GUIDE
ADVANCED AESTHETIC PROVIDERS
AUDREY COLEMAN, PA- C 904.483.9381 audrey.coleman@elase.com i audrey_aestheticpa
Kellee Murray, DNP 904.372.3395 kellee.murray@elase.com i kellee.dnp
42 EAST COAST DRIVE | SUITE 201 | ATLANTIC BEACH, FLORIDA
With more than 13 years of combined experience, Kellee Murray and Audrey Coleman share a thoughtful approach to aesthetic medicine — one grounded in science, guided by proportion, and inspired by the belief that patients deserve to feel confident and empowered through every season of life. Choosing to partner with Elase Med Spa, they specialize in injectables, facial balancing, and regenerative treatments, practicing by a philosophy that is internationally recognized to reflect the timeless principles of the golden ratio: balance, harmony, and natural beauty. Together, they’re excited to bring their perspective to the heart of Atlantic Beach, offering education, conversation, and a glimpse into their evolving vision for aesthetic care that feels both elevated and approachable. Cheers!
Audrey & ellee K
MARTHA GIBSON Editor . Owner
THE SCOUT GUIDE®
vol. 2
JACKSONVILLE BEACHES & PONTE VEDRA
A COLLECTION The Scout Guide ( TSG ) is a collection of city guides that highlights the premier artists, artisans, and entrepreneurs nationwide.
A COMMUNITY TSG is about people. We celebrate the faces behind the places and products that we love; value craftsmanship; and seek out the authentic , unique, and genuine. We connect people with makers, experts, and each other.
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Follow Martha for an insider’s view on where to go, what to do, and where to shop in Jacksonville Beaches & Ponte Vedra.
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ANNA MERKEL, pt, dpt, ncpt Doctor of Physical Therapy Playa Pilates Founder
PRIVATE PILATES • SMALL-GROUP REFORMER CLASSES • SEMI-PRIVATE PILATES PHYSICAL THERAPY • THE SCHROTH METHOD FOR SCOLIOSIS 904.648.0485 | playapilatesab.com | i playapilatesab
Official P h ot og r a p h e r of
JACKSONVILLE BEACHES & PONTE VEDRA V2
772 . 3 4 1 . 4 0 7 0 | E MMI C L AI RE . COM | i E MMI C L AI RE P H OTO
Official Photog rapher of
Specializing in branding, small events, real estate ( including drone ) , families, and working with children with special needs
JACKSONVILLE BEACHES & PONTE VEDRA V2
Jaiden Detrick Founder
904.716.8692 | JASHLEACAPTU RES.COM | i JASHLEACAPTU RES | f JASHLEACAPTU RES.REALESTATE
TAT TO O I N G | LU X U R Y P I E R C I N G | P E R M A N E N T F I N E J E W E L R Y
AFTON + CLARK
2 9 S E M I N O L E R OA D | AT L A N T I C B E AC H , F LO R I DA | 9 0 4 . 3 5 1 . 8 2 4 1
THISISTEXASSUN.COM | i THISISTEXASSUN
904.571.5262 R E G A L G R O U PJA X . C O M i R E G A L G R O U PJA X
HEATHER PEREZ-HOLLIS Real Estate Advisor
A native of the Beaches area, Heather Perez-Hollis grew up in Oceanwalk and brings an insider’s perspective to life on the coast. With years of experience navigating Northeast Florida’s ever-evolving real estate market, Heather has become a go-to advisor for buyers and sellers seeking more than just a transaction— they’re also looking for a trusted guide. Known for her sharp intuition, local expertise, and vibrant energy, she has a natural ability to match people with the lifestyle they’ve been dreaming of. A proud graduate of UNF and lead member of The Regal Group, Heather blends professional excellence with a deeply personal touch. Whether you’re making your first move or your forever one, she makes the process feel effortless, informed, and fun.
TOP PRODUCER YEAR AFTER YEAR Ranked # 66 by JBJ out of 12,000+ agents for 2024 | Ranked # 28 by JBJ out of 12,000+ agents for 2023 Ranked # 23 by JBJ out of 12,000+ agents for 2022 | Ranked # 3 company-wide for volume sold in 2022
SCOUTING
DEATH TO DEMENTIA A Counter-Culture Approach to the Current “Acceptance” of Alzheimer’s Disease deathtodementia.com | i deathtodementia
for a CAUSE
SPINA BIFIDA OF JACKSONVILLE Our “Love What Drives You” campaign is a heartfelt initiative aiming to empower families affected by spina bifida with greater mobility and freedom. spinabifidajax.org | i spinabifidajax
Captain Shepherd
Captain Chelsey
Our sailboat, named in honor of our beloved daughter, Adelaina Mae, embodies our family’s spirit and passion. We invite you to join us aboard the Adelaina Mae for a unique and memorable sailing experience. Whether you’re seeking adventure or relaxation, we’re excited to share the beauty and excitement of sailing with you. 904.864.8396 • i SAIL_JAX_CHARTERS
280 VILLAGE MAIN STREET | SUITE 950 PONTE VEDRA BEACH, FLORIDA 904.686.1501 | JOHNCRAIGCLOTHIER.COM i JOHNCRAIGCLOTHIER
1435 NAL DO AV E N UE � SUIT E 3 � JAC K S O N V I LLE , F LO R I DA � 9 0 4 . 2 4 0. 0 7 77
E ve n t s 2 0 2 0 i s a f u l l - s e r v i ce c a t e r i n g a n d p r o d u c t i o n co m p a n y . We h a ve e ve r y t h i n g yo u co u l d e ve r n e e d t o p l a n t h e p e r fe c t ce l e b ra t i o n — n o m a t t e r h ow b i g o r s m a l l . 706 . 5 3 3 . 4 6 2 8 · EVEN TS 2 0 2 0. COM · i EVEN TS 20_20
Floral design for corporate events, weddings, and everything in between. 706.414.4150 | i WINDLEY_KEY
SCOUTING THE BEST OF LOCAL ACROSS THE COUNTRY Helping you discover and connect with local businesses from coast to coast since 2010. Each beautifully crafted city guide features the best local businesses, artisans, and entrepreneurs across the country. Uncover a world of homegrown and independently owned businesses. Our stunning print publications and vibrant online presence, featuring curated editorial pieces and engaging social media, bring their stories to life.
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30A & DESTIN | GULF COAST JACKSONVILLE BEACHES & PONTE VEDRA JUPITER & PALM BEACH GARDENS OCALA | ORLANDO TAMPA & ST. PETERSBURG TREASURE COAST
Visit our website to learn more
THE #1 SOURCE FOR FABRIC PROTECTION ACROSS THE UNITED STATES SINCE 1971 912.230.6293 � COASTALEMPIRE.FIBERSEAL.COM i FIBERSEAL_COASTALEMPIRE � f FIBERSEAL OF THE COASTAL EMPIRE
Tory Hamlin and Jaiden Detrick Founders & Owners
The Studio Next Door is a photography rental studio and event space. We’re a kid-friendly, all-inclusive space designed to welcome creatives, families, and everyone in between. 5529 ROOSEVELT BOULEVARD | JACKSONVILLE, FLORIDA 904.419.3860 | STUDIONEXTDOORJAX.COM | if STUDIONEXTDOORJAX
Bryan Kinser, Owner + Contractor
THE CONTRACTOR YOU CAN TRUST FOR BETTER SERVICE, BETTER COMMUNICATION, AND BETTER PRICES. Our team is built from locals who excel at making an impact in their communities, whether it’s through a project or volunteering. With decades of combined experience, we’re prepared for any job, from smalls repairs to complicated projects. You can count on us as your neighborhood contractor. 904.707.6546 | ADVOCATERESTORATIONFL.COM | i ADVOCATERESTORATION
S ERV I N G AL L O F N OR T H F LOR IDA AR TI FI C I A L T URF · P U T T IN G G R E E N S · L ANDSCA PE DESI G N & I NSTA LLATI O N LANDSCA PE L I GHT I N G · H A R DS CA P E & PAV ERS · LAWN MA I NTENA NCE
90 4. 887. 2 376 SUTH ERLI NLAWN.CO M i SUTH ERLI NLA NDSCA PE
Jacky and Yrma Co-Owners
PROFESSIONAL LUXURY EXPERIENCE Our team is dedicated to + passionate about bringing premier services to your home, short-term or business. From cleaning to organizing, we customize our services based on each family’s needs. 904.415.8244 | LOSANDESCLEANINGSERVICES.COM if LOSANDESCLEANING
MELAN IE CRASS
OLIVIA EDWARDS
MAUREEN PORCELLI BUSH Founder & CEO
904.233.6380
NEATJAX.COM
i NEATJAX
2208 Hunterwood Court • Jacksonville, Florida 904.878.7665 • tauruspools.com i tauruspoolsjax • f tauruspools
SPECIALIZING IN RESIDENTIAL NEW POOL CONSTRUCTION AND REMODEL REMODELING
WHAT MARTHA IS ORDERING AT
a e lik
HER FAVORITE SPOTS AROUND TOWN
DINE LOCAL B E ST B REAKFAST
C INOT T I’S BA KE RY | T h e Watson Breakfas t Sandwi ch EG G B OY | D a zed and C onf us ed SOUT HE RN G ROUN DS | L ox and C ream C hees e
B E ST B R UN CH JOSE PHIN E AVON DA LE | Pros ci utto Benedi ct M A RKE R 32 | B e i g n e ts a n d H uevos R anchero Tos tada
B E ST LUN CH A NG IE ’S SUBS | The Peruvi an N I NETEEN AT TPC SAWG RAS S | TPC ’s Si gnature Pretzel SA F E HA RB OR SEA FOOD | B la ckened Mahi and F ri ed O y s ters TAC OLU | R os a a n d T h e B r i sket Tacos on a L ettuce Wrap THE B EA RD E D PIG | P u lled Po rk Sandwi ch and Mac and C hees e THE L OCA L | Ah i T una Poke Nachos
B E ST DAT E N I GHT B RIN E | C a v i a r Na ch os (p i ctured on l ef t) CAT ULLO’S ITA LIA N | Ara nci ni and Sunday Sup p a M IDTOW N TA B LE | B ucati ni C arb onara R ESTAURA NT O RSAY | P E I M u s s el s and Pan R oas ted Duck Breas t THE CA PITA L G RILLE | T u n a Tartare and F i l et M i gnon NORT H B EAC H F ISH CA MP | R oas ted C od F i l l et THE F ISH C OM PA N Y | S tea m ed O y s ters and C ajun L i ngui ni
B E ST DRIN K SPOTS CASA M A RINA HOT E L | PA LM S PANTRY | STR INGS | SID ECAR THE G RA PE A N D G RA IN EXC HA NGE | GR EY M ATTER DISTIL L ERY
LINDSAY Owner
YOUR NEW FAVORITE WINE AND BEER BAR J ACKSONVILLE, FLORIDA · 904.649.6707 14500 BEACH BOULEVARD · JACKSONVILLE, i THEPALMSPANTRY
Palms Pantry Staff
YOU’VE DONE YOUR FACE — NOW DO THE REST.
Helping women gain back self-confidence through advanced women’s health and therapy.
PELVIC FLOOR TREATMENTS HORMONE THERAPY SEXUAL WELLNESS
Leaking? Low libido? Hot flashes? We fix that.
904.595.6066 VERITEWELLNESS.LIFE
DR. ERICA IMAOKA, DNP, CNM CERTIFIED NURSE MIDWIFE Owner
The Rahm Celebrity Golf Tournament is a four-day event benefiting St. Jude Children’s Research Hospital. A mutual love for golf and for St. Jude Children’s Research Hospital brought actor Kevin Rahm and tournament chairman Clarke Rheney together for this annual tournament hosted at the beautiful TPC Sawgrass.
SONGWRITERS NIGHT | PAIRING PARTY | GOLF TOURNAMENT | SOIRÉE
904.510.6059 | THERAHMGOLF.ORG | i RAHMCELEBRITYGOLFTOURNAMENT
DAISIA GRAFTON, Owner
CUSTOM BALLOON INSTALLATIONS � FULL-SERVICE EVENT PLANNING � PERSONALIZED PARTY FAVORS 222 1st Street | Neptune Beach, Florida | 904.372.0894 | thesaltysoiree.com | i thesaltysoiree
SMALL BUSINESS OWNERS DOING BIG THINGS
The Scout Guide—helping you discover and connect with local businesses from coast to coast since 2010. THE SC OUTGUIDE.CO M
Florid 1 7 5 R A I N I E R L A N E • S U I T E 7 • S T. J O H N ’ S , F L O R I D A FLEURDELISBOUTIQUEFLORIDA.COM • i FLEURDELISBOUTIQUEFLORIDA
Directory JACKSONVILLE BEACHES
PLACES TO STAY Hotel Palms One Ocean
PLACES TO DINE Angie's Subs Brine Catullo’s Italian Cinotti's Bakery
PONTE VEDRA
Egg Boy
The Bearded Pig
Josephine Avondale
The Capital Grille
Marker 32
The Fish Company
Midtown Table
The Local
NINETEEN at TPC Sawgrass North Beach Fish Camp Restaurant Orsay Safe Harbor Seafood Southern Grounds TacoLu
PLACES TO GATHER Casa Marina Hotel Grey Matter Distillery Palms Pantry Sidecar
Strings Sports Brewery The Grape and Grain
PLACES TO SHOP DASH Fleur de Lis Boutique Florida John Craig Clothier Odin's Eye Coffee
HOME SERVICES Advocate Roofing
Playa Pilates Serotonin Centers
and Restoration
Skin Spa
Beaches Fence Deck
Verite Wellness
and Pergolas Events 2020 FiberSeal of the Coastal Empire Los Andes
PHOTOGRAPHY NEEDS EmmiClaire Photography
The Salty Soirée
Cleaning Services
J Ashlea Captures
This is Texas Sun
Neat Jax
The Studio Next Door
Windley Key Florals
Sutherlin Lawn Landscape Taurus Pools
THINGS TO DO Jacksonville Jaguars Game Jacksonville Jumbo
MOVING EXPERTS Christina Swyers Real Estate
HEALTH AND WELLESS
Shrimp Game
Advanced Aesthetics
Sail Jax Charters
Providers
Heather Perez - Hollis Real Estate
BUILT FOR YOUR NEXT CHAPTER RIGHT HERE IN NORTHEAST FLORIDA Christina Swyers Owner, Operator, and Licensed Realtor More than a decade of real estate expertise, licensed in Florida and Missouri, founder and team owner of Prime Living Properties
LUXURY LIVING. FAMILY FOCUSED. PURPOSE BUILT. At Prime Living Properties, real estate is a chance to align your lifestyle and values, with your next chapter. We specialize in luxury relocations, lifestyle driven sales, and builder partnerships across Florida and beyond. Our mission is to create seamless, personalized experiences rooted in integrity, growth, and care. From coastal homes to cross country moves, we guide families, professionals, and investors with clarity and connection. Backed by a trusted global network, we serve clients nationwide with real estate that feels purposeful, supportive, and built to last.
LIFESTYLE & LUXURY- HOME MARKETING SPECIALIST MULTI - STATE RELOCATION SERVICES NEW CONSTRUCTION & BUILDER EXPERT
Personalized support for Professionals • Families • Entrepreneurs • Investors
Serving all of Northeast Florida Fernandina • Jacksonville • St. Augustine • Palm Coast
PRIMELIVINGPROPERTIES.COM | i THEREALCHRISTINASWYERS | f CHRISTINASWYERS
Experience laid-back luxury in Jacksonville Beach with facials—from deep-cleansing to anti-aging— tailored to your skin’s needs for lasting results and ultimate relaxation. Established in 2013, Skin Spa is a trusted name recognized with hundreds of 5-Star reviews.
390 9TH AVENUE NORTH JACKSONVILLE BEACH FLORIDA 904.853.5131 ECOLUXESKINSPA.COM i SKINSPAJAXBEACH
904.838.9599 | BEACHESFENCEANDDECK.COM | i BEACHESFENCEDECK | f BEACHES FENCE, DECK AND PERGOLA
Left to Right: Jon Dolquist, Dolquist, partner, runs sales and customer relations. Kyle Scharfenstine, Scharfenstine, partner, runs field operations and marketing. Josh Jaime is our main foreman and expert craftsman. He is the artist and creator of all custom work we deliver.
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BUSINESSES WORTH SUPPORTING.
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9 0 4.46 8. 6 3 4 6 · O D I N S E Y E C O FFE E. C O M · i f O D IN S EYEC O FFEE
LO CAL A N N UA L
EVENTS The story begins in our print guide and continues online. Follow along for an insider’s view of where to go, what to do, and what not to miss in our local community. TSGjacksonvillebeaches • thescoutguide.com/jacksonville-beaches
FALL 2025 THU RS DAY NI G H T NO RT H BEACHES ART WA LK | Year R ou nd JAGUA RS FO OT BA L L SEAS O N | Septem b er 2 02 5 – Janu ary 2 02 6 F LO RI DA F I N F EST | Septem b er 12 – 13 D EAT H TO D E M ENT I A WI N E D INNE R | Septem b er 19 JAC KS ONVI L L E SY M P H O N Y ORC H EST R A SEASO N OPENE R | Septem b er 2 6 SP OOKTACULA R AT T H E JAC KS O N V I L L E Z O O A ND GA R DENS | Octob er Weekends SEA A N D SKY A I R SH OW | Octob er 2 5 – 2 6 ST. JO H NS TOW N C ENT E R HO L I DAY SPECTACULA R | Novem b er F LO RI DA vs . G E O RG I A GA ME | Novem b er 1 S UP ER G I RL S U RF P RO C O NT EST A ND FEST IVA L | Novem b er 7 – 9 PO RC H F EST | Novem b er 8 DEAT H TO D E M ENT I A A N D TH E SCOUT GUIDE JACKSO NV ILLE OYST E R R OAST | Novem b er 8 CITY O F JAC KS O N V I L L E VET E RANS DAY PA R A DE | Novem b er 11
WINTER 2025 C H RI ST M AS M A D E I N T H E S OUT H | Novem b er 2 8 – 30 JAC KS O N V I L L E LI G H T BOAT PA R A DE | Novem b er 30
D EC K T H E C H A IRS | D ecem b er BLAC K H AW K BLU F F C H RI ST MAS LIGHTS | D ecem b er BEAC H ES NO RT H PO L E EXPR ES S | D ecem b er TOTA L LY LI T: A H A N U K K A H CE LE BR AT IO N | D ecem b er C H RI ST M AS I N AVO N DA LE | Early D ecem b er F I RST C OAST D ES I G N SHOW | D ecem b er 4 – 7 A N N UA L G I NG E RB REA D E XT R AVAGA NZA | D ecem b er 6 – 27 TA X SLAY E R GATO R B OW L | D ecem b er 27 R I V E RS I D E C RA FT BE E R FEST | Late Winter JAC KS O N V I L L E BOAT SHOW | Janu ary 24 – 2 6 F LO RI DA STE M A N D H EA LT H EXPO | Feb ru ary 7
SPRING 2026 JAC KS O N V I L L E SP RI NG HO M E A ND PAT IO SHOW | March 6 – 8 GAT E R I V E R R UN | March 7 TH E P LAY E RS C H A M P I ONS HIP | March 11 – 16 JAC KS O N V I L L E JU M B O SH RI M P SEASO N | April – Septem b er JAC KS O N V I L L E S C I ENCE FEST IVA L | April JAC KS O N V I L L E JA Z Z FEST IVA L | April M A N DA RI N A RT F EST IVA L | April 4 – 5 SP RI NG I NG T H E BLU ES MUS IC FEST IVA L | April 10 – 12 SH RI M P F EST I VA L | May 1 – 3 R A H M C E L E B RI TY G O L F TOUR NA MENT | May 14 – 17
SUMMER 2026 GR EAT E R JAC KS O N V I L L E K I NG FI S H TOUR NA MENT A ND FEST IVA L | Ju ne JU N ET E ENT H | Ju ne 19 FOU RT H O F JU LY C E LE BR AT IO NS | Ju ly 4
Left to Right: Darnice O’Leary, Owner | Hannah Nelson, NP Cetera Bunche, Health Coach | Mary Daniel, General Manager Adam Klosterman, Esthetician
HORMONE OPTIMIZATION | MEDICAL WEIGHT LOSS AESTHETICS | RECOVERY AND IMMUNITY
4495 Roosevelt Boulevard | Suite 403 | Jacksonville, Florida 904.822.5663 | serotonincenters.com/jacksonville i serotonin_ortega | f serotonincentersjacksonvillefl
10550 DEERWOOD PARK BOULEVARD | BUILDING 200 | SUITE 220 | JACKSONVILLE, FLORIDA 904.776.9674 | DASHHOMELIVING.COM | i DASHHOMELIVING
LIVE. LOVE. LOCAL. The Scout Guide is a locally owned national brand dedicated to supporting small businesses in cities from coast to coast. MARTHA GIBSON | Editor . Owner EMILY ALWOOD
J ASHLEA CAPTURES
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