Balsa Group Branding Project

Azerbaijan represantative: Caspian Sport Plaza / 115A Haydar Aliyev avenue / + 994 51 994 994 1 ofďŹ ce@scout.llc / www.scout.llc / instagram/scout.llc

BRANDING PROJECT FOR BALSA GROUP

BALSA GROUP 2020

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CONTENT

MAIN CONCEPT

CORPORATE IDENTITY

VISUAL IDENTITY

Main concept 05-11

Business card 35

T-shirt

Construction

12

Letterhead

36

Flag 42

Main logomark version

13

Notepad

37

Watch 43

Background Safe area

14-17

Pattern 38

Wayfinding

41

44

18

Alternative version 19-22 Monochrome

23-25

Color palette 26-30 Typography 31-32

BALSA GROUP 2020

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MAIN CONCEPT

BALSA GROUP 2020

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Main concept

B G First letter Balsa “B”

BALSA GROUP 2020

First letter Group “G”

Anchoring

Front side yacth

A circle representing completeness

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Result mark

BALSA GROUP 2020

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Main concept

B First letter Balsa “B”

BALSA GROUP 2020

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Main concept

G First letter Group “G”

BALSA GROUP 2020

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Main concept

Yacht anchor

BALSA GROUP 2020

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Main concept

Front side yacth

BALSA GROUP 2020

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Main concept

A circle representing completeness

BALSA GROUP 2020

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Logomark

Construction

BALSA GROUP 2020

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Logomark

Main version

BALSA GROUP 2020

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BALSA GROUP 2020

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BALSA GROUP 2020

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BALSA GROUP 2020

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BALSA GROUP 2020

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Logomark

Safe area

X

BAL S A GROUP

BALSA GROUP 2020

Use of the safety zone between the logo and other graphic elements (images, type other logos, etc.) will help Help-Portrait retain a strong presence wherever the logo appears. This is a minimum safety area; where possible, more space can be allowed around the logo.

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Logomark

Horizontal version

BALSA GROUP 2020

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Logomark

Alternative version

X

Use of the safety zone between the logo and other graphic elements (images, type other logos, etc.) will help Help-Portrait retain a strong presence wherever the logo appears. This is a minimum safety area; where possible, more space can be allowed around the logo.

BALSA GROUP 2020

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Logomark

Vertical alternative version

BALSA GROUP 2020

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Logomark

Vertical alternative version

X

Use of the safety zone between the logo and other graphic elements (images, type other logos, etc.) will help Help-Portrait retain a strong presence wherever the logo appears. This is a minimum safety area; where possible, more space can be allowed around the logo.

BALSA GROUP 2020

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Logomark

Monochrome

Mono black

BALSA GROUP 2020

Mono white

23

Logomark

Monochrome

Mono black

BALSA GROUP 2020

Mono white

24

Logomark

Monochrome

Mono black

BALSA GROUP 2020

Mono white

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Color palette

BALSA GROUP 2020

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Color palette

CHATHAMS BLUE BALSA GROUP 2020

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Color palette

GLACIER BLUE BALSA GROUP 2020

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Color palette

YACTH ROPE BALSA GROUP 2020

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Color palette

MONTENEGRO BLUE BALSA GROUP 2020

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Typogrpahy

Ријека ће наших вала, Ускачући у два мора, Глас носити океану, Да је вјечна Црна Гора. Глас носити океану, Да је вјечна Црна Гора. Да је вјечна Црна Гора.

BALSA GROUP 2020

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Typogrpahy

8—40 KNOTS

Font family

MICHROMA A YACHT IS A SAIL OR POWER VESSEL USED FOR PLEASURE, CRUISING, OR RACING. THERE IS NO STANDARD DEFINITION, SO THE TERM AZPPLIES TO SUCH VESSELS THAT HAVE A CABIN WITH AMENITIES THAT ACCOMMODATE OVERNIGHT USE.

BALSA GROUP 2020

500 GROSS TON

31 FOOT

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CORPORATE IDENTITY

BALSA GROUP 2020

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BALSA GROUP 2020

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Corporate Identity

Business card

MARIJA DRAGIC Financial Manager

T: +382 31 353 612 M: +382 67 177 104 E: mdragic@balsa.group www.balsa.group

BALSA GROUP 2020

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Corporate Identity

Letterhead A4

www.balsa.group

DEAR MICHAEL POSCH Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

MARIJA DRAGIC Financial Manager

T: +382 31 353 612 M: +382 67 177 104 E: info@balsa.group

BALSA GROUP 2020

Balsa Group DOO Rizort Portonovi BB Zgrada Marine 85340 Herceg Novi Montenegro

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Corporate Identity

BALSA GROUP 2020

Notepad

37

Visual Identity

BALSA GROUP 2020

Pattern

38

Visual Identity

BALSA GROUP 2020

Pattern

39

VISUAL IDENTITY

BALSA GROUP 2020

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Visual Identity

BALSA GROUP 2020

T-shirt

41

Visual Identity

BALSA GROUP 2020

Flag

42

BALSA GROUP 2020

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BALSA GROUP 2020

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Azerbaijan represantative: Caspian Sport Plaza / 115A Haydar Aliyev avenue / + 994 51 994 994 1 ofďŹ ce@scout.llc / www.scout.llc / instagram/scout.llc