Azerbaijan represantative: Caspian Sport Plaza / 115A Haydar Aliyev avenue / + 994 51 994 994 1 ofďŹ ce@scout.llc / www.scout.llc / instagram/scout.llc
BRANDING PROJECT FOR BALSA GROUP
BALSA GROUP 2020
2
CONTENT
MAIN CONCEPT
CORPORATE IDENTITY
VISUAL IDENTITY
Main concept 05-11
Business card 35
T-shirt
Construction
12
Letterhead
36
Flag 42
Main logomark version
13
Notepad
37
Watch 43
Background Safe area
14-17
Pattern 38
Wayfinding
41
44
18
Alternative version 19-22 Monochrome
23-25
Color palette 26-30 Typography 31-32
BALSA GROUP 2020
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MAIN CONCEPT
BALSA GROUP 2020
4
Main concept
B G First letter Balsa “B”
BALSA GROUP 2020
First letter Group “G”
Anchoring
Front side yacth
A circle representing completeness
5
Result mark
BALSA GROUP 2020
6
Main concept
B First letter Balsa “B”
BALSA GROUP 2020
7
Main concept
G First letter Group “G”
BALSA GROUP 2020
8
Main concept
Yacht anchor
BALSA GROUP 2020
9
Main concept
Front side yacth
BALSA GROUP 2020
10
Main concept
A circle representing completeness
BALSA GROUP 2020
11
Logomark
Construction
BALSA GROUP 2020
12
Logomark
Main version
BALSA GROUP 2020
13
BALSA GROUP 2020
14
BALSA GROUP 2020
15
BALSA GROUP 2020
16
BALSA GROUP 2020
17
Logomark
Safe area
X
BAL S A GROUP
BALSA GROUP 2020
Use of the safety zone between the logo and other graphic elements (images, type other logos, etc.) will help Help-Portrait retain a strong presence wherever the logo appears. This is a minimum safety area; where possible, more space can be allowed around the logo.
18
Logomark
Horizontal version
BALSA GROUP 2020
19
Logomark
Alternative version
X
Use of the safety zone between the logo and other graphic elements (images, type other logos, etc.) will help Help-Portrait retain a strong presence wherever the logo appears. This is a minimum safety area; where possible, more space can be allowed around the logo.
BALSA GROUP 2020
20
Logomark
Vertical alternative version
BALSA GROUP 2020
21
Logomark
Vertical alternative version
X
Use of the safety zone between the logo and other graphic elements (images, type other logos, etc.) will help Help-Portrait retain a strong presence wherever the logo appears. This is a minimum safety area; where possible, more space can be allowed around the logo.
BALSA GROUP 2020
22
Logomark
Monochrome
Mono black
BALSA GROUP 2020
Mono white
23
Logomark
Monochrome
Mono black
BALSA GROUP 2020
Mono white
24
Logomark
Monochrome
Mono black
BALSA GROUP 2020
Mono white
25
Color palette
BALSA GROUP 2020
26
Color palette
CHATHAMS BLUE BALSA GROUP 2020
27
Color palette
GLACIER BLUE BALSA GROUP 2020
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Color palette
YACTH ROPE BALSA GROUP 2020
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Color palette
MONTENEGRO BLUE BALSA GROUP 2020
30
Typogrpahy
Ријека ће наших вала, Ускачући у два мора, Глас носити океану, Да је вјечна Црна Гора. Глас носити океану, Да је вјечна Црна Гора. Да је вјечна Црна Гора.
BALSA GROUP 2020
31
Typogrpahy
8—40 KNOTS
Font family
MICHROMA A YACHT IS A SAIL OR POWER VESSEL USED FOR PLEASURE, CRUISING, OR RACING. THERE IS NO STANDARD DEFINITION, SO THE TERM AZPPLIES TO SUCH VESSELS THAT HAVE A CABIN WITH AMENITIES THAT ACCOMMODATE OVERNIGHT USE.
BALSA GROUP 2020
500 GROSS TON
31 FOOT
32
CORPORATE IDENTITY
BALSA GROUP 2020
33
BALSA GROUP 2020
34
Corporate Identity
Business card
MARIJA DRAGIC Financial Manager
T: +382 31 353 612 M: +382 67 177 104 E: mdragic@balsa.group www.balsa.group
BALSA GROUP 2020
35
Corporate Identity
Letterhead A4
www.balsa.group
DEAR MICHAEL POSCH Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
MARIJA DRAGIC Financial Manager
T: +382 31 353 612 M: +382 67 177 104 E: info@balsa.group
BALSA GROUP 2020
Balsa Group DOO Rizort Portonovi BB Zgrada Marine 85340 Herceg Novi Montenegro
36
Corporate Identity
BALSA GROUP 2020
Notepad
37
Visual Identity
BALSA GROUP 2020
Pattern
38
Visual Identity
BALSA GROUP 2020
Pattern
39
VISUAL IDENTITY
BALSA GROUP 2020
40
Visual Identity
BALSA GROUP 2020
T-shirt
41
Visual Identity
BALSA GROUP 2020
Flag
42
BALSA GROUP 2020
43
BALSA GROUP 2020
44
Azerbaijan represantative: Caspian Sport Plaza / 115A Haydar Aliyev avenue / + 994 51 994 994 1 ofďŹ ce@scout.llc / www.scout.llc / instagram/scout.llc